29 - DirecTV

THE BEST TV
EXPERIENCE
just got even better. 
2 FREE Ugrades
HD DVR AND HD RECEIVER
International Programming
Choose from a huge variety of international
foreign-language packages that include channels
from all over the world.
Bangla
Brazilian
Cantonese
Filipino
Greek
Hindi
Korean
Mandarin
Russian
Spanish
Tamil
Telugu
Vietnamese
International services require a qualifying DIRECTV base package.
Models and colors may vary.
FREE HD
FREE
Your Building is DIRECTV-ready!
Get the ultimate
TV experience with
DIRECTV.
Technology
Only DIRECTV’s technology
creates the ultimate home
theater experience.
 With our award-winning
The Karate Kid,
coming November 4 to DIRECTV CINEMA™
DVR Scheduler,2 you can set
your home DVR to record
your favorite shows from
any cell phone or computer,
including the new iPad.
Enjoy TV like never before. GET DIRECTV NOW.
†
Named one of 2009’s Best Branded
Mobile Apps by Forbes.com4
FOR 3 MONTHSº
DIRECTV
CINEMA plus
+
Get 400 of the newest releases.
Plus over 4,000 shows and movies,+
at no extra charge.
DIRECTV CINEMAplus
CINEM
— Get 400 of the newest releases.◊
Plus
P
Pl
us over 4
4,000
000 shows and movies, at no extra charge.
Additional fees required for new releases.
WE’LL MOVE YOUR DIRECTV SERVICE
FOR FREE
Mover’s Connection Offer available once in any 12-month period for qualifying customers only.
FREE PROFESSIONAL INSTALLATION
of up to a 4-room DIRECTV® System
Applicable use tax adjustment may apply on the retail value of the installation. $19.95 Handling & Delivery fee
may apply.
LOCAL CHANNELS INCLUDED
in over 95% of the U.S.
Local channels eligibility based on service address.
Independent channels.
In select markets.
Offers valid with activation of CHOICE XTRA™ Package or above. Free HD requires activation of HD Access and Auto Bill
Pay.† Whole-Home DVR service required for 2nd receiver upgrade. Additional fees required. With 24-month agreement.**
Offer ends 2/9/11. Credit card required (except in MA & PA). New approved customers only (lease required).
Conan, weeknights
at 11:00/10:00c
starting November 8
ºBILL CREDIT/PROGRAMMING OFFER: Free SHOWTIME for 3 months, a value of $38.97. Free Starz and SHOWTIME for 3 months, a
value of $72. LIMIT ONE PROGRAMMING OFFER PER ACCOUNT. Featured package names and prices: CHOICE $58.99/mo.; CHOICE
XTRA $63.99/mo.; CHOICE ULTIMATE $68.99/mo. Upon DIRECTV System activation, customer will receive redemption instructions
(included in customer’s first DIRECTV bill, a separate mailing, or, in the state of New York, from retailer) and must comply with the
terms of the instructions. In order to receive full $29 credit in first 12 months, customer must submit rebate online and consent
to email alerts prior to rebate redemption. Online redemption requires valid email address. Rebate begins 6-8 weeks after receipt
of rebate submission online or by phone. Timing of promotional price depends on redemption date. †FREE HD OFFER: Includes access to
HD channels associated with your programming package. Number and type of HD channels based on package selection. To be eligible for
Free HD you must activate and maintain the CHOICE XTRA Package or higher and enroll in Auto Bill Pay. Also requires at least one (1)
HD Receiver and activation of HD Access. Account must be in “good standing” as determined by DIRECTV in its sole discretion to remain
eligible. IF BY THE END OF PROMOTIONAL PRICE PERIOD(S) CUSTOMER DOES NOT CONTACT DIRECTV TO CHANGE SERVICE THEN
ALL SERVICES WILL AUTOMATICALLY CONTINUE AT THE THEN-PREVAILING RATES INCLUDING THE $5/MO. LEASE FEE FOR THE 2ND
AND EACH ADDITIONAL RECEIVER. In certain markets, programming/pricing may vary.
**2 YR. LEASE AGREEMENT: Must maintain 24 consecutive months of any DIRECTV base programming package ($29.99/mo. or
above) or qualifying international services bundle. DVR Service $7/mo. required for DVR and HD DVR lease. HD Access fee $10/
mo. required for HD Receiver and HD DVR. Lease for first two receivers $5/mo; additional receiver leases $5/mo. each. FAILURE
TO ACTIVATE IN ACCORDANCE WITH THE EQUIPMENT LEASE ADDENDUM MAY RESULT IN A CHARGE OF $150 PER RECEIVER. IF
SERVICE IS TERMINATED EARLY, A CANCELLATION FEE OF $20/MONTH REMAINING WILL APPLY. ALL EQUIPMENT IS LEASED AND
MUST BE RETURNED TO DIRECTV UPON CANCELLATION, OR UNRETURNED EQUIPMENT FEES APPLY. VISIT directv.com OR CALL
1-800-DIRECTV FOR DETAILS. RECEIVER UPGRADES: Second advanced receiver offer requires activation of an HD DVR as the first
free receiver upgrade and subscription to Whole-Home DVR service ($3/mo). Advanced receiver instant rebate requires activation of the
CHOICE XTRA Package or above; MÁS ULTRA or above (or for DVR Receiver, OPTIMO MÁS Package or above); Jadeworld; or any qualifying
international service bundle, which shall include the PREFERRED CHOICE programming package (valued at $38.99/mo.). Additional
advanced receiver upgrades available for a charge. INSTALLATION: Standard professional installation only. Custom installation extra.
To access DIRECTV HD programming, customer must reside in a MFH2™- or DIRECTV IPAdvantage™-capable property.
Plus, an HD Access fee ($10/mo.) and HD equipment are required. Access to DIRECTV CINEMAplus programming available at no
additional charge based on package selection. Actual number of TV shows and movies will vary. DIRECTV CINEMAplus requires a
HD DVR (HR20 or later) or DVR (R22 or later), a DIRECTV Internet Connection Kit and broadband Internet service with speeds of 750
kbps or higher and a network router with an available Ethernet port. DVR Service required for DVR and HD DVR Receivers. HD Access
required for HD DVR. Programming, pricing, terms and conditions subject to change at any time. Pricing residential. Taxes not included.
Receipt of DIRECTV programming subject to DIRECTV Customer Agreement; copy provided at directv.com/legal and in first bill. NFL, the
NFL Shield design and the NFL SUNDAY TICKET name and logo are registered trademarks of the NFL and its affiliates. NFL team names and uniform
designs are registered trademarks of the teams indicated. ©2010 DIRECTV, Inc. DIRECTV and the Cyclone Design logo, DIRECTV CINEMA,
DIRECTV CINEMA Plus and the DIRECTV CINEMA Plus logo, CHOICE, CHOICE XTRA and CHOICE ULTIMATE are trademarks of DIRECTV, Inc.
All other trademarks and service marks are the property of their respective owners.
The Karate Kid: ©2010 Columbia Pictures Industries, Inc. All Rights Reserved. Peyton Manning: AP Photo. Sex and the City 2: ©2010
Warner Bros. Entertainment Inc. and Home Box Office, Inc. All Rights Reserved. NHL: Getty Images. Prince of Persia: The Sands of Time:
©2010 Disney Enterprises, Inc. and Jerry Bruckheimer, Inc. All Rights Reserved. Chelsea Lately: ©2010 E! Entertainment Television, Inc.
All Rights Reserved. Conan: TM & ©2010 Turner Broadcasting System, Inc. A Time Warner Company. All Rights Reserved.
Catch NFL SUNDAY TICKET™
only on DIRECTV
Sex and the City 2,
coming October 26 to DIRECTV CINEMA™
Record and watch
shows from every
room of your house
with a single DVR.
Requires HD DVR along with HD Receiver(s) for each additional TV.
Introducing the DIRECTV®
Whole-Home DVR service.
One DVR lets you record and watch your favorite TV
shows on up to 15 TVs in your home. This service lets
you record, delete, pause and rewind your favorite
shows from any TV, in any room, with one DVR.1 Start
watching in one room and finish in another. Record 2
shows at once while watching 2 more from your playlist
and record twice as many of your favorite shows as
cable’s DVR, on average.3 You can even watch shows in
HD in every room. It’s only available from DIRECTV.
Find out why more people
switch to DIRECTV.
 Movie lovers—welcome to DIRECTV CINEMA
CINEMAplus™5
where you’ll have access to over 400 of the newest movie releases,
and new titles are added every week. Nobody brings you movies
faster—many available nearly a month before Redbox and Netflix.
They’re all in 1080p HD,6 the same stunning quality as Blu-ray,™ and
Dolby Digital Surround Sound.7 Plus, you’ll enjoy over 4,000 shows and
movies at no extra charge. You can watch as many as you want, when
you want. So switch from cable to get the best, most convenient home
theater experience with DIRECTV.
◊Additional fees required for new releases.
Limit (1) remote viewing at a time. Requires an HD DVR, a Whole-Home-enabled HD Receiver
for each additional TV, HD Access ($10/mo.), DVR Service ($7/mo) and Whole-Home DVR service
($3/mo). Lease fee $5/mo. for second and each additional receiver. Visit directv.com/wholehome
for details. 2DVR Scheduler requires Internet access via computer or mobile phone and directv.
com login. Remote connections may vary. In rare instances, scheduled recording(s) may not be
recognized. Only available on certain DVR Receivers. Visit directv.com/dvrscheduler for details.
3
Based on average recording capabilities of major cable providers’ HD DVR Receivers versus
DIRECTV’s HD DVR (model HR22 or later), June 2010. Recording capacity may vary by provider
and market. 4Forbes.com named the DIRECTV DVR Scheduler iPhone app one of the Best Branded
Mobile Applications of 2009. Apple, the Apple logo, iPhone, and iPod touch are trademarks of Apple
Inc., registered in the U.S. and other countries. 5Access to DIRECTV CINEMAplus programming
available at no additional charge based on package selection. Actual number of TV shows and
movies will vary. DIRECTV CINEMAplus requires a HD DVR (HR20 or later) or DVR (R22 or later),
a DIRECTV Internet Connection Kit and broadband Internet service with speeds of 750 kbps
or higher and a network router with an available Ethernet port. DVR Service required for DVR
and HD DVR Receivers. HD Access required for HD DVR. 6Limited PPV titles available in 1080p.
To view programs in 1080p, the following are required: a DIRECTV Plus HD DVR (model HR20 or
later), an HDMI cable connecting the receiver and the television, and a high-definition 1080p24
television. Not all models are compatible. 7Dolby Digital 5.1 surround sound only available when
provided by programmer. Equipment available separately. “Dolby” and the double-D symbol
are trademarks of Dolby Laboratories. REDBOX is a registered trademark of Redbox Automated
Retail, LLC. Netflix is a trademark of Netflix, Inc.
1
160
The numbers don’t lie.
DIRECTV is the top choice
in entertainment.
MILLION
10 YEARS
RUNNING!
DIRECTV has rated
higher than cable in
customer satisfaction.3
0
$
Start-Up
Costs
Switching to DIRECTV
is FREE and EASY.
NO equipment to buy,
NO start-up costs and
FREE professional
installation in up
to 4 rooms.4
Number of HD channels varies by package. HD Access fee ($10/mo.) and HD equipment
required. 2Most sports in HD based on national offering of exclusive sports packages
and other major sports programming in HD. Blackout restrictions and other conditions
apply. Actual number of games varies by market. Professional and collegiate sports
subscriptions sold separately. 3Customer satisfaction measured among the largest
national cable & satellite TV providers. 2010 American Customer Satisfaction Index.
4
Custom installation extra. $19.95 handling & delivery fee may apply. Lease fee $5/mo.
for second and each additional receiver. Applicable use tax adjustment may apply on
the retail value of the installation. 5Limited Pay Per View titles available in 1080p. To
view programs in 1080p, DIRECTV HD Equipment and a high-definition 1080p television
are required. Not all models compatible. 6Eight seconds based on gross subscriber
additions from Q3 2009-Q2 2010.
*
34
The CHOICE XTRA™ Package
$
for 12 mo.
After rebate
LOCAL CHANNELS INCLUDED IN OVER 95% OF THE U.S.
Americans
1 IN SPORTS
99
FOR ONE FULL YEAR!
MONTH
Over 150 channels of top TV programming, including movies,
sports, family, music and local channels.
50
DIRECTV is the undisputed leader in sports—
and has the most sports in HD.2
29
$
More ways to save.
DIRECTV is America’s
#1 satellite TV service,
with over 50 million
people enjoying it
every day.
99
*
for 12 mo.
After rebate
Enjoy over 210 channels of family programming suitable
for all ages, including local channels.
99.9%
Worry-Free
39
$
99
*
MONTH
for 12 mo.
After rebate
Reg. Price $68.99
A must for movie lovers. Over 225 channels of sports,
music, family and local channels, plus 11 movie channels.
2 FREE Upgrades
2 FREE Upgrades
FREE HD
FREE HD
HD DVR AND HD RECEIVER**
Independent channels.
In select markets.
The CHOICE ULTIMATE™ Package
MONTH
Reg. Price $63.99/mo.
Reg. Price $58.99/mo.
Over
#
LOCK IN YOUR PRICE
The CHOICE™ Package
Get access to over
full-time HD channels.1
Catch
NHL® CENTER ICE®
on DIRECTV
More options.
HD DVR AND HD RECEIVER**
†
†
LOCAL CHANNELS INCLUDED IN OVER 95% OF THE U.S.
Signal Reliability
LOCAL CHANNELS INCLUDED IN OVER 95% OF THE U.S.
Independent channels.
In select markets.
Independent channels.
In select markets.
Worry-free signal
reliability with 100%
digital picture and
sound on every channel.
1080p
Full HD-
As the leader in HD, DIRECTV brings you the most
Hollywood blockbusters in full HD-1080p.5
55 MUSIC
CHANNELS
NOT ALL
CHANNELS
LISTED
Add HD ACCESS for just $10/month and get 8 HD channels.
DIRECTV CINEMA plus : OVER 4,000 SHOWS AND MOVIES+
TM
Prince of Persia: The Sands of Time,
now on DIRECTV CINEMA™◊
FREE
77 MUSIC
CHANNELS
FOR 3 MONTHSº
80 MUSIC
CHANNELS
NO dish required! NO contract required-ask how!
NO equipment to buy! NO start-up costs!
ADD TO ANY PACKAGE
1
DVR SERVICE
7
$
00
MONTH
WHOLE-HOME
DVR SERVICE
Every eight seconds,
someone switches to DIRECTV.6
*Prices include a $24 bill credit for 12 months after rebate, plus an additional $5 with online rebate
and consent to email alerts.º Eligibility based on ZIP code.º +Requires a DVR ($99 upgrade), Cinema
Connection Kit ($25) and DVR service. Free HD requires the CHOICE XTRA Package or higher, activation
of HD Access and Auto Bill Pay.† Whole-Home DVR Service required for second receiver upgrade.
Additional fees required. With 2 year agreement.** ◊Additional fees required for new release.
NOT ALL
CHANNELS
LISTED
DIRECTV CINEMA plus : OVER 4,000 SHOWS AND MOVIES+
TM
FREE
FOR 3 MONTHSº
Local channels eligibility based on service address. Offer ends 2/9/11. Credit card
required (except in MA & PA). New approved customers only (lease required). $19.95
Handling & Delivery fee may apply. Applicable use tax adjustment may apply on the
retail value of the installation.
(See back for details)
NOT ALL
CHANNELS
LISTED
DIRECTV CINEMA plus : OVER 4,000 SHOWS AND MOVIES+
TM
FREE
FOR 3 MONTHSº
THE BEST TV
EXPERIENCE
just got even better. 
2 FREE Ugrades
HD DVR AND HD RECEIVER
International Programming
Choose from a huge variety of international
foreign-language packages that include channels
from all over the world.
Bangla
Brazilian
Cantonese
Filipino
Greek
Hindi
Korean
Mandarin
Russian
Spanish
Tamil
Telugu
Vietnamese
International services require a qualifying DIRECTV base package.
Models and colors may vary.
FREE HD
FREE
Your Building is DIRECTV-ready!
Get the ultimate
TV experience with
DIRECTV.
Technology
Only DIRECTV’s technology
creates the ultimate home
theater experience.
 With our award-winning
The Karate Kid,
coming November 4 to DIRECTV CINEMA™
DVR Scheduler,2 you can set
your home DVR to record
your favorite shows from
any cell phone or computer,
including the new iPad.
Enjoy TV like never before. GET DIRECTV NOW.
†
Named one of 2009’s Best Branded
Mobile Apps by Forbes.com4
FOR 3 MONTHSº
DIRECTV
CINEMA plus
+
Get 400 of the newest releases.
Plus over 4,000 shows and movies,+
at no extra charge.
DIRECTV CINEMAplus
CINEM
— Get 400 of the newest releases.◊
Plus
P
Pl
us over 4
4,000
000 shows and movies, at no extra charge.
Additional fees required for new releases.
WE’LL MOVE YOUR DIRECTV SERVICE
FOR FREE
Mover’s Connection Offer available once in any 12-month period for qualifying customers only.
FREE PROFESSIONAL INSTALLATION
of up to a 4-room DIRECTV® System
Applicable use tax adjustment may apply on the retail value of the installation. $19.95 Handling & Delivery fee
may apply.
LOCAL CHANNELS INCLUDED
in over 95% of the U.S.
Local channels eligibility based on service address.
Independent channels.
In select markets.
Offers valid with activation of CHOICE XTRA™ Package or above. Free HD requires activation of HD Access and Auto Bill
Pay.† Whole-Home DVR service required for 2nd receiver upgrade. Additional fees required. With 24-month agreement.**
Offer ends 2/9/11. Credit card required (except in MA & PA). New approved customers only (lease required).
Conan, weeknights
at 11:00/10:00c
starting November 8
ºBILL CREDIT/PROGRAMMING OFFER: Free SHOWTIME for 3 months, a value of $38.97. Free Starz and SHOWTIME for 3 months, a
value of $72. LIMIT ONE PROGRAMMING OFFER PER ACCOUNT. Featured package names and prices: CHOICE $58.99/mo.; CHOICE
XTRA $63.99/mo.; CHOICE ULTIMATE $68.99/mo. Upon DIRECTV System activation, customer will receive redemption instructions
(included in customer’s first DIRECTV bill, a separate mailing, or, in the state of New York, from retailer) and must comply with the
terms of the instructions. In order to receive full $29 credit in first 12 months, customer must submit rebate online and consent
to email alerts prior to rebate redemption. Online redemption requires valid email address. Rebate begins 6-8 weeks after receipt
of rebate submission online or by phone. Timing of promotional price depends on redemption date. †FREE HD OFFER: Includes access to
HD channels associated with your programming package. Number and type of HD channels based on package selection. To be eligible for
Free HD you must activate and maintain the CHOICE XTRA Package or higher and enroll in Auto Bill Pay. Also requires at least one (1)
HD Receiver and activation of HD Access. Account must be in “good standing” as determined by DIRECTV in its sole discretion to remain
eligible. IF BY THE END OF PROMOTIONAL PRICE PERIOD(S) CUSTOMER DOES NOT CONTACT DIRECTV TO CHANGE SERVICE THEN
ALL SERVICES WILL AUTOMATICALLY CONTINUE AT THE THEN-PREVAILING RATES INCLUDING THE $5/MO. LEASE FEE FOR THE 2ND
AND EACH ADDITIONAL RECEIVER. In certain markets, programming/pricing may vary.
**2 YR. LEASE AGREEMENT: Must maintain 24 consecutive months of any DIRECTV base programming package ($29.99/mo. or
above) or qualifying international services bundle. DVR Service $7/mo. required for DVR and HD DVR lease. HD Access fee $10/
mo. required for HD Receiver and HD DVR. Lease for first two receivers $5/mo; additional receiver leases $5/mo. each. FAILURE
TO ACTIVATE IN ACCORDANCE WITH THE EQUIPMENT LEASE ADDENDUM MAY RESULT IN A CHARGE OF $150 PER RECEIVER. IF
SERVICE IS TERMINATED EARLY, A CANCELLATION FEE OF $20/MONTH REMAINING WILL APPLY. ALL EQUIPMENT IS LEASED AND
MUST BE RETURNED TO DIRECTV UPON CANCELLATION, OR UNRETURNED EQUIPMENT FEES APPLY. VISIT directv.com OR CALL
1-800-DIRECTV FOR DETAILS. RECEIVER UPGRADES: Second advanced receiver offer requires activation of an HD DVR as the first
free receiver upgrade and subscription to Whole-Home DVR service ($3/mo). Advanced receiver instant rebate requires activation of the
CHOICE XTRA Package or above; MÁS ULTRA or above (or for DVR Receiver, OPTIMO MÁS Package or above); Jadeworld; or any qualifying
international service bundle, which shall include the PREFERRED CHOICE programming package (valued at $38.99/mo.). Additional
advanced receiver upgrades available for a charge. INSTALLATION: Standard professional installation only. Custom installation extra.
To access DIRECTV HD programming, customer must reside in a MFH2™- or DIRECTV IPAdvantage™-capable property.
Plus, an HD Access fee ($10/mo.) and HD equipment are required. Access to DIRECTV CINEMAplus programming available at no
additional charge based on package selection. Actual number of TV shows and movies will vary. DIRECTV CINEMAplus requires a
HD DVR (HR20 or later) or DVR (R22 or later), a DIRECTV Internet Connection Kit and broadband Internet service with speeds of 750
kbps or higher and a network router with an available Ethernet port. DVR Service required for DVR and HD DVR Receivers. HD Access
required for HD DVR. Programming, pricing, terms and conditions subject to change at any time. Pricing residential. Taxes not included.
Receipt of DIRECTV programming subject to DIRECTV Customer Agreement; copy provided at directv.com/legal and in first bill. NFL, the
NFL Shield design and the NFL SUNDAY TICKET name and logo are registered trademarks of the NFL and its affiliates. NFL team names and uniform
designs are registered trademarks of the teams indicated. ©2010 DIRECTV, Inc. DIRECTV and the Cyclone Design logo, DIRECTV CINEMA,
DIRECTV CINEMA Plus and the DIRECTV CINEMA Plus logo, CHOICE, CHOICE XTRA and CHOICE ULTIMATE are trademarks of DIRECTV, Inc.
All other trademarks and service marks are the property of their respective owners.
The Karate Kid: ©2010 Columbia Pictures Industries, Inc. All Rights Reserved. Peyton Manning: AP Photo. Sex and the City 2: ©2010
Warner Bros. Entertainment Inc. and Home Box Office, Inc. All Rights Reserved. NHL: Getty Images. Prince of Persia: The Sands of Time:
©2010 Disney Enterprises, Inc. and Jerry Bruckheimer, Inc. All Rights Reserved. Chelsea Lately: ©2010 E! Entertainment Television, Inc.
All Rights Reserved. Conan: TM & ©2010 Turner Broadcasting System, Inc. A Time Warner Company. All Rights Reserved.
Catch NFL SUNDAY TICKET™
only on DIRECTV
Sex and the City 2,
coming October 26 to DIRECTV CINEMA™
Record and watch
shows from every
room of your house
with a single DVR.
Requires HD DVR along with HD Receiver(s) for each additional TV.
Introducing the DIRECTV®
Whole-Home DVR service.
One DVR lets you record and watch your favorite TV
shows on up to 15 TVs in your home. This service lets
you record, delete, pause and rewind your favorite
shows from any TV, in any room, with one DVR.1 Start
watching in one room and finish in another. Record 2
shows at once while watching 2 more from your playlist
and record twice as many of your favorite shows as
cable’s DVR, on average.3 You can even watch shows in
HD in every room. It’s only available from DIRECTV.
Find out why more people
switch to DIRECTV.
 Movie lovers—welcome to DIRECTV CINEMA
CINEMAplus™5
where you’ll have access to over 400 of the newest movie releases,
and new titles are added every week. Nobody brings you movies
faster—many available nearly a month before Redbox and Netflix.
They’re all in 1080p HD,6 the same stunning quality as Blu-ray,™ and
Dolby Digital Surround Sound.7 Plus, you’ll enjoy over 4,000 shows and
movies at no extra charge. You can watch as many as you want, when
you want. So switch from cable to get the best, most convenient home
theater experience with DIRECTV.
◊Additional fees required for new releases.
Limit (1) remote viewing at a time. Requires an HD DVR, a Whole-Home-enabled HD Receiver
for each additional TV, HD Access ($10/mo.), DVR Service ($7/mo) and Whole-Home DVR service
($3/mo). Lease fee $5/mo. for second and each additional receiver. Visit directv.com/wholehome
for details. 2DVR Scheduler requires Internet access via computer or mobile phone and directv.
com login. Remote connections may vary. In rare instances, scheduled recording(s) may not be
recognized. Only available on certain DVR Receivers. Visit directv.com/dvrscheduler for details.
3
Based on average recording capabilities of major cable providers’ HD DVR Receivers versus
DIRECTV’s HD DVR (model HR22 or later), June 2010. Recording capacity may vary by provider
and market. 4Forbes.com named the DIRECTV DVR Scheduler iPhone app one of the Best Branded
Mobile Applications of 2009. Apple, the Apple logo, iPhone, and iPod touch are trademarks of Apple
Inc., registered in the U.S. and other countries. 5Access to DIRECTV CINEMAplus programming
available at no additional charge based on package selection. Actual number of TV shows and
movies will vary. DIRECTV CINEMAplus requires a HD DVR (HR20 or later) or DVR (R22 or later),
a DIRECTV Internet Connection Kit and broadband Internet service with speeds of 750 kbps
or higher and a network router with an available Ethernet port. DVR Service required for DVR
and HD DVR Receivers. HD Access required for HD DVR. 6Limited PPV titles available in 1080p.
To view programs in 1080p, the following are required: a DIRECTV Plus HD DVR (model HR20 or
later), an HDMI cable connecting the receiver and the television, and a high-definition 1080p24
television. Not all models are compatible. 7Dolby Digital 5.1 surround sound only available when
provided by programmer. Equipment available separately. “Dolby” and the double-D symbol
are trademarks of Dolby Laboratories. REDBOX is a registered trademark of Redbox Automated
Retail, LLC. Netflix is a trademark of Netflix, Inc.
1
160
The numbers don’t lie.
DIRECTV is the top choice
in entertainment.
MILLION
10 YEARS
RUNNING!
DIRECTV has rated
higher than cable in
customer satisfaction.3
0
$
Start-Up
Costs
Switching to DIRECTV
is FREE and EASY.
NO equipment to buy,
NO start-up costs and
FREE professional
installation in up
to 4 rooms.4
Number of HD channels varies by package. HD Access fee ($10/mo.) and HD equipment
required. 2Most sports in HD based on national offering of exclusive sports packages
and other major sports programming in HD. Blackout restrictions and other conditions
apply. Actual number of games varies by market. Professional and collegiate sports
subscriptions sold separately. 3Customer satisfaction measured among the largest
national cable & satellite TV providers. 2010 American Customer Satisfaction Index.
4
Custom installation extra. $19.95 handling & delivery fee may apply. Lease fee $5/mo.
for second and each additional receiver. Applicable use tax adjustment may apply on
the retail value of the installation. 5Limited Pay Per View titles available in 1080p. To
view programs in 1080p, DIRECTV HD Equipment and a high-definition 1080p television
are required. Not all models compatible. 6Eight seconds based on gross subscriber
additions from Q3 2009-Q2 2010.
*
34
The CHOICE XTRA™ Package
$
for 12 mo.
After rebate
LOCAL CHANNELS INCLUDED IN OVER 95% OF THE U.S.
Americans
1 IN SPORTS
99
FOR ONE FULL YEAR!
MONTH
Over 150 channels of top TV programming, including movies,
sports, family, music and local channels.
50
DIRECTV is the undisputed leader in sports—
and has the most sports in HD.2
29
$
More ways to save.
DIRECTV is America’s
#1 satellite TV service,
with over 50 million
people enjoying it
every day.
99
*
for 12 mo.
After rebate
Enjoy over 210 channels of family programming suitable
for all ages, including local channels.
99.9%
Worry-Free
39
$
99
*
MONTH
for 12 mo.
After rebate
Reg. Price $68.99
A must for movie lovers. Over 225 channels of sports,
music, family and local channels, plus 11 movie channels.
2 FREE Upgrades
2 FREE Upgrades
FREE HD
FREE HD
HD DVR AND HD RECEIVER**
Independent channels.
In select markets.
The CHOICE ULTIMATE™ Package
MONTH
Reg. Price $63.99/mo.
Reg. Price $58.99/mo.
Over
#
LOCK IN YOUR PRICE
The CHOICE™ Package
Get access to over
full-time HD channels.1
Catch
NHL® CENTER ICE®
on DIRECTV
More options.
HD DVR AND HD RECEIVER**
†
†
LOCAL CHANNELS INCLUDED IN OVER 95% OF THE U.S.
Signal Reliability
LOCAL CHANNELS INCLUDED IN OVER 95% OF THE U.S.
Independent channels.
In select markets.
Independent channels.
In select markets.
Worry-free signal
reliability with 100%
digital picture and
sound on every channel.
1080p
Full HD-
As the leader in HD, DIRECTV brings you the most
Hollywood blockbusters in full HD-1080p.5
55 MUSIC
CHANNELS
NOT ALL
CHANNELS
LISTED
Add HD ACCESS for just $10/month and get 8 HD channels.
DIRECTV CINEMA plus : OVER 4,000 SHOWS AND MOVIES+
TM
Prince of Persia: The Sands of Time,
now on DIRECTV CINEMA™◊
FREE
77 MUSIC
CHANNELS
FOR 3 MONTHSº
80 MUSIC
CHANNELS
NO dish required! NO contract required-ask how!
NO equipment to buy! NO start-up costs!
ADD TO ANY PACKAGE
1
DVR SERVICE
7
$
00
MONTH
WHOLE-HOME
DVR SERVICE
Every eight seconds,
someone switches to DIRECTV.6
*Prices include a $24 bill credit for 12 months after rebate, plus an additional $5 with online rebate
and consent to email alerts.º Eligibility based on ZIP code.º +Requires a DVR ($99 upgrade), Cinema
Connection Kit ($25) and DVR service. Free HD requires the CHOICE XTRA Package or higher, activation
of HD Access and Auto Bill Pay.† Whole-Home DVR Service required for second receiver upgrade.
Additional fees required. With 2 year agreement.** ◊Additional fees required for new release.
NOT ALL
CHANNELS
LISTED
DIRECTV CINEMA plus : OVER 4,000 SHOWS AND MOVIES+
TM
FREE
FOR 3 MONTHSº
Local channels eligibility based on service address. Offer ends 2/9/11. Credit card
required (except in MA & PA). New approved customers only (lease required). $19.95
Handling & Delivery fee may apply. Applicable use tax adjustment may apply on the
retail value of the installation.
(See back for details)
NOT ALL
CHANNELS
LISTED
DIRECTV CINEMA plus : OVER 4,000 SHOWS AND MOVIES+
TM
FREE
FOR 3 MONTHSº
THE BEST TV
EXPERIENCE
just got even better. 
2 FREE Ugrades
HD DVR AND HD RECEIVER
International Programming
Choose from a huge variety of international
foreign-language packages that include channels
from all over the world.
Bangla
Brazilian
Cantonese
Filipino
Greek
Hindi
Korean
Mandarin
Russian
Spanish
Tamil
Telugu
Vietnamese
International services require a qualifying DIRECTV base package.
Models and colors may vary.
FREE HD
FREE
Your Building is DIRECTV-ready!
Get the ultimate
TV experience with
DIRECTV.
Technology
Only DIRECTV’s technology
creates the ultimate home
theater experience.
 With our award-winning
The Karate Kid,
coming November 4 to DIRECTV CINEMA™
DVR Scheduler,2 you can set
your home DVR to record
your favorite shows from
any cell phone or computer,
including the new iPad.
Enjoy TV like never before. GET DIRECTV NOW.
†
Named one of 2009’s Best Branded
Mobile Apps by Forbes.com4
FOR 3 MONTHSº
DIRECTV
CINEMA plus
+
Get 400 of the newest releases.
Plus over 4,000 shows and movies,+
at no extra charge.
DIRECTV CINEMAplus
CINEM
— Get 400 of the newest releases.◊
Plus
P
Pl
us over 4
4,000
000 shows and movies, at no extra charge.
Additional fees required for new releases.
WE’LL MOVE YOUR DIRECTV SERVICE
FOR FREE
Mover’s Connection Offer available once in any 12-month period for qualifying customers only.
FREE PROFESSIONAL INSTALLATION
of up to a 4-room DIRECTV® System
Applicable use tax adjustment may apply on the retail value of the installation. $19.95 Handling & Delivery fee
may apply.
LOCAL CHANNELS INCLUDED
in over 95% of the U.S.
Local channels eligibility based on service address.
Independent channels.
In select markets.
Offers valid with activation of CHOICE XTRA™ Package or above. Free HD requires activation of HD Access and Auto Bill
Pay.† Whole-Home DVR service required for 2nd receiver upgrade. Additional fees required. With 24-month agreement.**
Offer ends 2/9/11. Credit card required (except in MA & PA). New approved customers only (lease required).
Conan, weeknights
at 11:00/10:00c
starting November 8
ºBILL CREDIT/PROGRAMMING OFFER: Free SHOWTIME for 3 months, a value of $38.97. Free Starz and SHOWTIME for 3 months, a
value of $72. LIMIT ONE PROGRAMMING OFFER PER ACCOUNT. Featured package names and prices: CHOICE $58.99/mo.; CHOICE
XTRA $63.99/mo.; CHOICE ULTIMATE $68.99/mo. Upon DIRECTV System activation, customer will receive redemption instructions
(included in customer’s first DIRECTV bill, a separate mailing, or, in the state of New York, from retailer) and must comply with the
terms of the instructions. In order to receive full $29 credit in first 12 months, customer must submit rebate online and consent
to email alerts prior to rebate redemption. Online redemption requires valid email address. Rebate begins 6-8 weeks after receipt
of rebate submission online or by phone. Timing of promotional price depends on redemption date. †FREE HD OFFER: Includes access to
HD channels associated with your programming package. Number and type of HD channels based on package selection. To be eligible for
Free HD you must activate and maintain the CHOICE XTRA Package or higher and enroll in Auto Bill Pay. Also requires at least one (1)
HD Receiver and activation of HD Access. Account must be in “good standing” as determined by DIRECTV in its sole discretion to remain
eligible. IF BY THE END OF PROMOTIONAL PRICE PERIOD(S) CUSTOMER DOES NOT CONTACT DIRECTV TO CHANGE SERVICE THEN
ALL SERVICES WILL AUTOMATICALLY CONTINUE AT THE THEN-PREVAILING RATES INCLUDING THE $5/MO. LEASE FEE FOR THE 2ND
AND EACH ADDITIONAL RECEIVER. In certain markets, programming/pricing may vary.
**2 YR. LEASE AGREEMENT: Must maintain 24 consecutive months of any DIRECTV base programming package ($29.99/mo. or
above) or qualifying international services bundle. DVR Service $7/mo. required for DVR and HD DVR lease. HD Access fee $10/
mo. required for HD Receiver and HD DVR. Lease for first two receivers $5/mo; additional receiver leases $5/mo. each. FAILURE
TO ACTIVATE IN ACCORDANCE WITH THE EQUIPMENT LEASE ADDENDUM MAY RESULT IN A CHARGE OF $150 PER RECEIVER. IF
SERVICE IS TERMINATED EARLY, A CANCELLATION FEE OF $20/MONTH REMAINING WILL APPLY. ALL EQUIPMENT IS LEASED AND
MUST BE RETURNED TO DIRECTV UPON CANCELLATION, OR UNRETURNED EQUIPMENT FEES APPLY. VISIT directv.com OR CALL
1-800-DIRECTV FOR DETAILS. RECEIVER UPGRADES: Second advanced receiver offer requires activation of an HD DVR as the first
free receiver upgrade and subscription to Whole-Home DVR service ($3/mo). Advanced receiver instant rebate requires activation of the
CHOICE XTRA Package or above; MÁS ULTRA or above (or for DVR Receiver, OPTIMO MÁS Package or above); Jadeworld; or any qualifying
international service bundle, which shall include the PREFERRED CHOICE programming package (valued at $38.99/mo.). Additional
advanced receiver upgrades available for a charge. INSTALLATION: Standard professional installation only. Custom installation extra.
To access DIRECTV HD programming, customer must reside in a MFH2™- or DIRECTV IPAdvantage™-capable property.
Plus, an HD Access fee ($10/mo.) and HD equipment are required. Access to DIRECTV CINEMAplus programming available at no
additional charge based on package selection. Actual number of TV shows and movies will vary. DIRECTV CINEMAplus requires a
HD DVR (HR20 or later) or DVR (R22 or later), a DIRECTV Internet Connection Kit and broadband Internet service with speeds of 750
kbps or higher and a network router with an available Ethernet port. DVR Service required for DVR and HD DVR Receivers. HD Access
required for HD DVR. Programming, pricing, terms and conditions subject to change at any time. Pricing residential. Taxes not included.
Receipt of DIRECTV programming subject to DIRECTV Customer Agreement; copy provided at directv.com/legal and in first bill. NFL, the
NFL Shield design and the NFL SUNDAY TICKET name and logo are registered trademarks of the NFL and its affiliates. NFL team names and uniform
designs are registered trademarks of the teams indicated. ©2010 DIRECTV, Inc. DIRECTV and the Cyclone Design logo, DIRECTV CINEMA,
DIRECTV CINEMA Plus and the DIRECTV CINEMA Plus logo, CHOICE, CHOICE XTRA and CHOICE ULTIMATE are trademarks of DIRECTV, Inc.
All other trademarks and service marks are the property of their respective owners.
The Karate Kid: ©2010 Columbia Pictures Industries, Inc. All Rights Reserved. Peyton Manning: AP Photo. Sex and the City 2: ©2010
Warner Bros. Entertainment Inc. and Home Box Office, Inc. All Rights Reserved. NHL: Getty Images. Prince of Persia: The Sands of Time:
©2010 Disney Enterprises, Inc. and Jerry Bruckheimer, Inc. All Rights Reserved. Chelsea Lately: ©2010 E! Entertainment Television, Inc.
All Rights Reserved. Conan: TM & ©2010 Turner Broadcasting System, Inc. A Time Warner Company. All Rights Reserved.
Catch NFL SUNDAY TICKET™
only on DIRECTV
Sex and the City 2,
coming October 26 to DIRECTV CINEMA™
Record and watch
shows from every
room of your house
with a single DVR.
Requires HD DVR along with HD Receiver(s) for each additional TV.
Introducing the DIRECTV®
Whole-Home DVR service.
One DVR lets you record and watch your favorite TV
shows on up to 15 TVs in your home. This service lets
you record, delete, pause and rewind your favorite
shows from any TV, in any room, with one DVR.1 Start
watching in one room and finish in another. Record 2
shows at once while watching 2 more from your playlist
and record twice as many of your favorite shows as
cable’s DVR, on average.3 You can even watch shows in
HD in every room. It’s only available from DIRECTV.
Find out why more people
switch to DIRECTV.
 Movie lovers—welcome to DIRECTV CINEMA
CINEMAplus™5
where you’ll have access to over 400 of the newest movie releases,
and new titles are added every week. Nobody brings you movies
faster—many available nearly a month before Redbox and Netflix.
They’re all in 1080p HD,6 the same stunning quality as Blu-ray,™ and
Dolby Digital Surround Sound.7 Plus, you’ll enjoy over 4,000 shows and
movies at no extra charge. You can watch as many as you want, when
you want. So switch from cable to get the best, most convenient home
theater experience with DIRECTV.
◊Additional fees required for new releases.
Limit (1) remote viewing at a time. Requires an HD DVR, a Whole-Home-enabled HD Receiver
for each additional TV, HD Access ($10/mo.), DVR Service ($7/mo) and Whole-Home DVR service
($3/mo). Lease fee $5/mo. for second and each additional receiver. Visit directv.com/wholehome
for details. 2DVR Scheduler requires Internet access via computer or mobile phone and directv.
com login. Remote connections may vary. In rare instances, scheduled recording(s) may not be
recognized. Only available on certain DVR Receivers. Visit directv.com/dvrscheduler for details.
3
Based on average recording capabilities of major cable providers’ HD DVR Receivers versus
DIRECTV’s HD DVR (model HR22 or later), June 2010. Recording capacity may vary by provider
and market. 4Forbes.com named the DIRECTV DVR Scheduler iPhone app one of the Best Branded
Mobile Applications of 2009. Apple, the Apple logo, iPhone, and iPod touch are trademarks of Apple
Inc., registered in the U.S. and other countries. 5Access to DIRECTV CINEMAplus programming
available at no additional charge based on package selection. Actual number of TV shows and
movies will vary. DIRECTV CINEMAplus requires a HD DVR (HR20 or later) or DVR (R22 or later),
a DIRECTV Internet Connection Kit and broadband Internet service with speeds of 750 kbps
or higher and a network router with an available Ethernet port. DVR Service required for DVR
and HD DVR Receivers. HD Access required for HD DVR. 6Limited PPV titles available in 1080p.
To view programs in 1080p, the following are required: a DIRECTV Plus HD DVR (model HR20 or
later), an HDMI cable connecting the receiver and the television, and a high-definition 1080p24
television. Not all models are compatible. 7Dolby Digital 5.1 surround sound only available when
provided by programmer. Equipment available separately. “Dolby” and the double-D symbol
are trademarks of Dolby Laboratories. REDBOX is a registered trademark of Redbox Automated
Retail, LLC. Netflix is a trademark of Netflix, Inc.
1