Promotions - Enjoy Brand Licensing

34 Licensees
TOY & BACK TO SCHOOL MASTER LICENSEE
34 LICENSEES
- Other toy categories:
- Collectables :
- Gift Products:
- Stationary:
- Houseware:
- Scalextric:
34 LICENSEES
- Publishing:
- Home Video:
- Videogames:
- Fashion Textile:
- Home Textile:
- Perfums:
34 LICENSEES
- Shoes:
- Travel Bags:
- Party Products:
- Candy:
- Promotions:
- Live Show (Clan & Panda Festivals):
Products launched in Spain & Portugal
Spin Tops
More than ONE MILLION units sold in 6 months!!!
Action Figurines
Number one action figures selling property during
1st Q 2011, 10% market share!
Stickers
More than one
million folders
sold in 3
months!
Novels
55.000 units sold in six months!
Activity Books
More than 30.000 units sold in 3 months!
Lucky Bags
More than 24.000 units sold in 3 months!
Products launched in Spain: Bikes
Products launched in Spain: Home Video
Products launched in Spain: Kid Computers
Products launched in Spain: Electronic Products
Products launched in Spain: Candy
Products launched in Spain: Fashion Textile
Products launched in Spain: Fashion
Accesories
Products launched in Spain: Umbrellas
917 21 18 18
Products launched in Spain: Gift Products
Products launched in Spain: Home Textile
Products launched in Spain: Shoes
Products launched in Spain: Party Products
Products launched in Spain: Stationary
Products launched in Spain: Travel Bags
Products launched in Spain: Vending
Products launched in Spain: Video Games
Communication Stragety Code Lyoko Spain &
Portugal
To reinforce the brand exposure on top of the programming of
the TV series on TVE, we did the following:
On Magazine
Promotion
Food & Press
Promotions
Social Media
Promotion
On Retail
Promotion
On Stage
Promotion
On line
Promotion
Food & Press Promotions launched in Spain &
Portugal
Aspil
2,5 million bags, November 2010 – April 2011
La Piara
1,3 million promotional items, TV Campaign of 1.200
GRPs, January – April 2011
La Piara
1,3 million promotional items, TV Campaign of 1.200
GRPs, January – April 2011
Phoskitos
3 million promotional items, TV Campaign of 1.200 GRPs,
January – April 2011.
TostaRica
5 millions of packs, TV campaig 900 GRPs, Jan. – April 2011.
El Mundo
Clan Magazine
Clan Magazine
Clan Magazine
Clan Magazine
Clan Magazine
Presence in Kids Magazines
Presence in Clan Magazine
Clan Magazine, Nº 1 Kids magazine in Spain: 4 covers & 2 specials
Presence in Dibus! Magazine
Dibus! Magazine, Nº 2 Kids magazine in Spain: 3 covers.
Presence in Clan Website
Presence in Clan Website
Competition: «Tell us in your own words your favourite
episode of Code Lyoko and the most original story will
win a set of DVDs of Code Lyoko».
Presence in Clan Website
Competition: «Vote your favourite episode and win
a set of toys».
Presence in Clan Website
Competition: «Tell us how you think Jeremie, Ulrich, Odd
and Yumi are enjoying their summer».
Presence in Clan Website
Competition: «Make your spin top spin as longer as you can
and send us your video recording it».
Presence in Clan Website coordinated with
Clan Magazine
Competition: «Build your own adventure with
your favourite Code Lyoko action figurines».
Presence in Canal Panda Website
Competition: «Show
us that you are the
number one Code
Lyoko fan and you
will win a weekend
trip to visit the Code
Lyoko attraction, at
Futuroscope in
France».
Code Lyoko in the TVE & Canal Panda Festivals
(2010 & 2011)
Clan Festival 2010
Clan Festival 2011
Social Media Strategy
Code Lyoko Facebook Official Comunity
managed by Enjoy launched on January
2012.
On Retail Promotion
PLV Actions
on Retail
On Retail Promotion
PLV Actions
on Retail
On Retail Promotion
PLV Actions
on Retail
On Retail Promotion
PLV Actions
on Retail
On Retail Promotion
PLV Actions
on Retail
Any questions?
Thanks!