Camp Ramah Vistors to Camp

URJ Camp Newman
Summer of 2012
10 Events
29 Groups
1,166 Visitors
Camp Is Where…
I Love Camp Because…
Because of Camp…
Why?
 Improve Relationships
 Get to know Constituents
 Engage with Camp
 Move people:
Bystander
Player
Player
Supporter
Champion
Ambassador
Do You have Visitor Events at Camp?
What are your
challenges to having visitors
and visitor events?
Survey Results – 23 Responders
Top Challenges:
Manpower to Manage
 Impact on Camper Experience

 Available Space
 Need visitors other than on Shabbat
 Getting Visitors to follow rules
Do You have Individual/small group Visitors at Camp?
Do You have a fee for visitors?
Donation to Visit
“In order to ensure that every available
dollar is spent on creating an amazing
summer for our campers, we are asking
that each adult visitor contribute at least
$25 to help cover the costs of opening
camp to our community. (under 18 is
free).”
1,166 Visitors
69% made a gift
$21,918 avg. $27.30
from 358 gifts
representing 803 visitors
Welcoming The Stranger
Events are groups only, so it doesn’t become a free-for-all
 Alumni
Over 18 or accompanied by their own parent
 Donors and Legacy Members
 Staff Family
Always included
Only given certain dates to choose from
 Synagogue Members & Day Schools
On their chosen date only
 Parents of Longer Camper Session
1 session at a time
 Invitees of the Board of Directors & Community
Leaders
 Teen Israel Program Returnees
 Sisterhood Groups
end of Summer
HOW TO DO IT …
Set Expectations and Prepare
• Goals
for the Event
• Who to Invite
• Electronic Invitations
• Online Registration
• Online payment
• Rules
• Directions
• Clothing & Shoes
• Bringing gifts
• Logistics and Event Prep
www.newman.urjcamps.org/alumni
Details
Registration
Tentative Schedule
What to Wear
Where to Stay
Things to do in the Area
Directions
Registration Includes:
Full contact Info
Names of Everyone coming
How connected to Camp
Alumni Information
Rules
Visitors are a Group Effort
TEAMWORK
Exceeding Expectations:
• Nametags
• Gift
• Welcome Schedule
• Tours
• Make Magical Moments
• Meet them
• Director‟s Reception
• Share Dreams
• Honor Visitors as Donors
• Recognize the Beauty
• Experience What the Kids Do
July 1, 2011
Welcome
Peninsula Temple Sholom
Brandeis Day School, Marin
Camp Charles Pearlstein “The Big Trip”
Guests
Location
4:00
Arrival and Park
4:30
Camp Tour
5:00
Directors Reception
5:50
Shabbat Gathering for Guests and Senior Staff
6:10
T‟fillah
Beit T‟fillah
7:00
Dinner
Dining Hall
7:50
Singing and Dancing
9:45
Depart Camp
Picnic Tables outside Dining Hall
Mirpeset
Mosaic
Basketball Courts
“May we be blessed as we go on our way, may we be guided in peace;
may we be blessed with health and joy, may this be our blessing, AMEN.
May we be blessed by the wings of peace, may we be kept in safety with love,
may grace and compassion find their way to every soul, may this be our blessing, AMEN.”
This interpretation of the T’fillat Haderech, the Traveller’s Prayer, is by Debbie Friedman
Tours That Have Impact
Tours Should Answer These Questions:
What happens at camp that is magical?
How do we foster lifelong friendships?
What happens here that makes kids grow?
Why THIS camp? (Your Uniqueness)
What are the ways that donors impact campers?
What does it look like and feel like to be Jewish 24/7?
How do we encourage a connection and love of Israel?
What happens here that inspires campers to love being Jewish?
Not the Building
but what
happens INSIDE
the building
INSIDE the Cabin, you will find a FAMILY
• Counselors are parents/older siblings and role models
• Cabin-mates are siblings
• Campers gain independence caring for themselves and
others
• Campers learn Negotiation, compromise, and
interpersonal skills
•The Cabin is like their bedroom at home where it is Safe
and Comfortable
Camp Is Where…
I Love Camp Because…
Because of Camp…
Work to Minimize Impact to Campers
•
•
•
•
Kids on the field
Kids dressing
Kids at services
Kids in dining hall
= Tours
= Director’s Reception
= Sit in the back
= Dinner outside patio
Lay Leader’s Critical Role




Find out more about attendees
Learn their camp stories
Discover ways to connect them to camp
Share information with staff
Making Champions,
Ambassadors, and
Supporters
• Make Personal Relationships
• Email Thanks with Highlights
and share links to blog, Facebook
• mail „end of summer highlights‟
with Thank you to Donors
• From Now On, Treat as Donors
• Follow-up as Prospects (home
values, interesting emails)
Questions??