Entertainment Industry Report

Entertainment Industry Report
covering February 2014
http://vidpk.com
Table of Contents
Introduction ................................................................................................ 4 About Vidpk ................................................................................................ 4 Key Insights................................................................................................ 5 Channels .................................................................................................... 6 Global Channel Market Share ...................................................................... 6 Channel Market Share in Pakistan ............................................................... 7 Channel Market Share outside Pakistan ........................................................ 8 Channel Market Share in the United States ................................................... 9 Channel Market Share in Canada............................................................... 10 Channel Market Share in the UK................................................................ 11 Channel Market Share in India .................................................................. 12 Channel Market Share in UAE ................................................................... 13 Channel Market Share in Karachi ............................................................... 14 Channel Market Share in Lahore ............................................................... 15 Channel Market Share in Rawalpindi .......................................................... 16 Channel Market Share in Islamabad........................................................... 17 Channel Market Share in Peshawar ............................................................ 18 Channel Market Share in Sialkot ............................................................... 19 Channel Market Share in Faisalabad .......................................................... 20 Channel Market Share in Gujranwala ......................................................... 21 Channel Market Share in Multan ................................................................ 22 Shows ...................................................................................................... 23 Global Top Shows ................................................................................... 23 Top Shows in Pakistan ............................................................................. 23 Top Shows in Karachi .............................................................................. 24 Top Shows in Lahore ............................................................................... 24 Entertainment Industry Report – February 2014
2
Top Shows in Islamabad .......................................................................... 25 Top Shows in Peshawar ........................................................................... 26 Contact .................................................................................................... 26 Entertainment Industry Report – February 2014
3
Introduction
Vidpk is pleased to publish its first report on the state of the entertainment
industry in Pakistan. Vidpk plans to publish this report on a monthly basis to
allow industry decision makers and stakeholders to make informed
decisions. The tables and figures in this report are based on aggregated
anonymized statistics gained from users on Vidpk.com and other Vidpk
partner properties during the month of February 2014. A “key insights”
section highlights some of the most important viewership habits and
patterns of users.
This report can also be downloaded on the Vidpk website at
http://vidpk.com.
For more details on this report and to provide feedback and suggestion
please see the Contact section below.
About Vidpk
Vidpk is Pakistan’s premier on-demand entertainment portal serving over 3
million pages a month to visitors from 180 countries around the world.
Disclaimer: Vidpk does not track individual users stats in a personally
identifiable manner. Stats are only accumulated anonymously and in an
aggregate form.
Entertainment Industry Report – February 2014
4
Key Insights
•
There is a marked difference between the viewing patterns of viewers
in Pakistan vs. viewers outside Pakistan
•
Within cities of Pakistan, there is also a significant difference in what
people view
•
PTV remains the top channel in Pakistan closely followed by Geo TV
and Hum TV
•
Outside Pakistan the story is very different where PTV has almost no
market share. Outside Pakistan the market is dominated by Hum and
Geo, with ARY being in third place.
•
Alpha Bravo Charlie, which originally aired on PTV in 1998, is still one
of the top dramas watched in Pakistan. It is consistently in the top 10
dramas for every month in most major cities of Pakistan. However
Alpha Bravo Charlie is not as popular outside Pakistan.
•
Viewers in India and UAE have a very varied taste where viewership is
distributed more evenly amongst channels.
•
Within Pakistan, the Karachi market is more evenly distributed
amongst channels whereas other cities of Pakistan still strongly prefer
PTV followed by Geo and Hum.
Entertainment Industry Report – February 2014
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Channels
Global Channel Market Share
ARY
13%
PTV
18%
Masala TV
8%
Geo Kahani
3%
Express
2%
TV One
2%
Other
4%
Hum TV
24%
Geo
26%
Entertainment Industry Report – February 2014
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Channel Market Share in Pakistan
ARY
12%
Masala TV
9%
Geo Kahani
3%
PTV
26%
Express
2%
TV One
1%
Other
4%
Hum TV
19%
Entertainment Industry Report – February 2014
Geo
24%
7
Channel Market Share outside Pakistan
PTV
5%
ARY
14%
Masala TV
7%
Geo Kahani
3%
Express
2%
TV One
2%
Other
4%
Hum TV
33%
Geo
30%
Entertainment Industry Report – February 2014
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Channel Market Share in the United States
PTV
5%
ARY
15%
Masala TV
5%
Geo Kahani
2%
Express
2%
TV One
2%
Hum TV
36%
Other
2%
Geo
31%
Entertainment Industry Report – February 2014
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Channel Market Share in Canada
PTV
2%
ARY
16%
Masala TV
4%
Geo Kahani
2%
Express
2%
TV One
2%
Hum TV
38%
Other
2%
Geo
32%
Entertainment Industry Report – February 2014
10
Channel Market Share in the UK
ARY
13%
PTV
4%
Masala TV
8%
Geo Kahani
4%
Express
3%
TV One
1%
Other
4%
Hum TV
32%
Geo
31%
Entertainment Industry Report – February 2014
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Channel Market Share in India
ARY
12%
Masala TV
14%
Geo Kahani
1%
Express
2%
TV One
6%
PTV
13%
Other
6%
Hum TV
22%
Geo
24%
Entertainment Industry Report – February 2014
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Channel Market Share in UAE
ARY
13%
Masala TV
16%
PTV
9%
Geo Kahani
6%
Express
1%
TV One
1%
Other
3%
Hum TV
25%
Geo
26%
Entertainment Industry Report – February 2014
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Channel Market Share in Karachi
ARY
15%
Masala TV
14%
Geo Kahani
3%
Express
1%
TV One
1%
PTV
20%
Other
4%
Hum TV
17%
Entertainment Industry Report – February 2014
Geo
25%
14
Channel Market Share in Lahore
ARY
11%
Masala TV
9%
Geo
Kahani
4%
PTV
26%
Express
2%
TV One
2%
Other
4%
Hum TV
18%
Entertainment Industry Report – February 2014
Geo
24%
15
Channel Market Share in Rawalpindi
ARY
9%
Masala TV
7%
Geo
Kahani
4%
PTV
38%
Express
2%
TV One
0%
Other
6%
Geo
20%
Hum TV
14%
Entertainment Industry Report – February 2014
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Channel Market Share in Islamabad
ARY
12%
Masala TV
6%
PTV
29%
Geo Kahani
3%
Express
3%
TV One
1%
Other
5%
Hum TV
19%
Entertainment Industry Report – February 2014
Geo
22%
17
Channel Market Share in Peshawar
PTV
30%
ARY
10%
Masala TV
3%
Geo Kahani
2%
Express
1%
TV One
2%
Other
4%
Hum TV
22%
Geo
26%
Entertainment Industry Report – February 2014
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Channel Market Share in Sialkot
ARY
12%
Masala TV
8%
Geo Kahani
3%
PTV
28%
Express
2%
TV One
2%
Other
4%
Hum TV
19%
Entertainment Industry Report – February 2014
Geo
22%
19
Channel Market Share in Faisalabad
ARY
14%
Masala TV
8%
PTV
25%
Geo Kahani
2%
Express
1%
TV One
2%
Other
4%
Hum TV
20%
Entertainment Industry Report – February 2014
Geo
24%
20
Channel Market Share in Gujranwala
ARY
12%
Masala TV
9%
Geo Kahani
3%
PTV
26%
Express
3%
TV One
1%
Other
5%
Geo
21%
Hum TV
20%
Entertainment Industry Report – February 2014
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Channel Market Share in Multan
ARY
12%
PTV
26%
Masala TV
7%
Geo Kahani
3%
Express
2%
TV One
2%
Other
3%
Hum TV
16%
Geo
29%
Entertainment Industry Report – February 2014
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Shows
Global Top Shows
1
Mohabbat Subha Ka Sitara Hai
Hum TV
2
Bulbulay
ARY TV
3
Utho Jago Pakistan
Geo TV
4
Aasmanon Pay Likha
Geo TV
5
Do Qadam Dur Thay
Geo TV
6
Alpha Bravo Charlie
PTV
7
Meri Zaat Zarra E Benishan
Geo TV
8
Good Morning Pakistan
ARY
9
Handi by Zubaida Tariq
Masala TV
10
Tair-E-Lahoti
Hum TV
11
Hum Tehray Gunahgar
Hum TV
12
Bewafai
Geo Kahani
13
Pakistan Idol
GEO
14
Ru Baru
Hum TV
15
Humsafar
Hum TV
Top Shows in Pakistan
1
Bulbulay
ARY TV
2
Alpha Bravo Charlie
PTV
3
Meri Zaat Zarra E Benishan
Geo TV
Entertainment Industry Report – February 2014
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4
Utho Jago Pakistan
Geo TV
5
Bewafai
Geo Kahani
6
Good Morning Pakistan
ARY
7
Handi by Zubaida Tariq
Masala TV
8
Tair-E-Lahoti
Hum TV
9
Humsafar
Hum TV
Aasmanon Pay Likha
Geo TV
10
Top Shows in Karachi
1
Bulbulay
ARY TV
2
Utho Jago Pakistan
Geo TV
3
Nadaniyaan
Geo TV
4
Bewafai
Geo Kahani
5
Alpha Bravo Charlie
PTV
6
Handi by Zubaida Tariq
Masala TV
7
Tair-E-Lahoti
Hum TV
8
Good Morning Pakistan
ARY
9
Meri Zaat Zarra E Benishan
Geo TV
Humsafar
Hum TV
10
Top Shows in Lahore
1
Bulbulay
ARY TV
2
Dil Diya Dehleez
Hum TV
Entertainment Industry Report – February 2014
24
3
Aashiana
PTV
4
Utho Jago Pakistan
Geo TV
5
Meri Zaat Zarra E Benishan
Geo TV
6
Bewafai
Geo Kahani
7
Alpha Bravo Charlie
PTV
8
Good Morning Pakistan
ARY
9
Mohabbat Subha Ka Sitara Hai
Hum TV
10
Jo Chalay To Jaan Say Guzar
Gaey
ATV
Top Shows in Islamabad
1
Alpha Bravo Charlie
PTV
2
Bulbulay
ARY TV
3
Meri Zaat Zarra E Benishan
Geo TV
4
Good Morning Pakistan
ARY
5
Utho Jago Pakistan
Geo TV
6
Bewafai
Geo Kahani
7
Din Dhalay
PTV
8
Nadia Khan Show
Geo TV
9
Aasmanon Pay Likha
Geo TV
Laag
PTV
10
Entertainment Industry Report – February 2014
25
Top Shows in Peshawar
1
Meri Zaat Zarra E Benishan
Geo TV
2
Mujhe Apna Bana Lo
Hum TV
3
Laag
PTV
4
Alpha Bravo Charlie
PTV
5
Dil Dhalay
PTV
6
Jo Chalay To Jaan Say Guzar
Gaey
ATV
7
Angaar Wadi
PTV
8
Tair-E-Lahoti
Hum TV
9
Nadia Khan Show
Geo TV
Humsafar
Hum TV
10
Contact
For more details, you can contact the Vidpk stats team at
[email protected]
Entertainment Industry Report – February 2014
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