Attachment A - Pacifica City
Transcription
Attachment A - Pacifica City
JIM FRIEND QUAL SUBMITTAL Attachment A Please respond to the following questions given the information available to you now: Do 1. Would you consider phasing the hotel construction? Our vision for the hotel is a property with 75-100 rooms, although we do not know what the “development envelope” would be for this site and will not know until we enter into discussions with the California Coastal Commission and other local governmental authorities. As this is a relatively small hotel development, we do not think that phasing the hotel project is financially viable or a good idea either from an economic or a development and construction point of view. 2. If a podium was chosen for all or part of the site, could it be engineered and built in phases, and is that financially feasible compared to building it all at once? We do not believe that it is wise to build the hotel portion of this project in phases. 3. Where would you want the hotel to have street frontage? We believe that the primary street frontage for the hotel should be on Beach Boulevard, facing the Pacific Ocean. Any other street frontage will be determined by the site plan which we develop. Parking access could be from the rear or a side street. 4. Where would you want access and exiting for the hotel? The hotel site plan, including ingress and egress for pedestrians and automobiles, must be worked out in cooperation with our development team and civil engineers and site planners and engineers engaged by the City of Pacifica. As mentioned above, the primary entry to the hotel should be on Beach Boulevard, facing the Pacific Ocean. Depending on the site plan, there also may be a secondary entrance in the rear of the building. There probably will be some parking in the front of the hotel, particularly handicap parking. There will be a porte cochere and drop-off area in the front of the hotel on Beach Boulevard. 5. What is the maximum and minimum number of hotel rooms you would consider at this site? The appropriate number of rooms for this hotel location is 75-100. If it were possible to build more than 100 rooms, we would consider increasing the room count, however it is unlikely that the this will be possible given the height restrictions and the other site requirements. www.PacificRiptide.com 6. Do you recommend adding residential uses or another use to the site in addition to the hotel? 1 JIM FRIEND QUAL SUBMITTAL The site is not large enough for any additional uses. We do think that a small restaurant adjacent to but not inside of the hotel would be an advisable amenity to the hotel. We envision either operating such a restaurant or finding a suitable restaurant operator to operate it. Given that the restaurant offerings near the hotel are very limited, we think that having a restaurant adjacent to the hotel will be a helpful amenity for hotel guests. 7. Are conference facilities valuable to your vision, either on or off the site, and for what audience? Depending upon the amount of space we are able to develop on the site, we may be able to find room for 750-1,500 sf of meeting space. We cannot evaluate this until we know more about the market and the amount of space which we will be able to develop on the site. We have provided limited meeting space and board rooms in all of our hotels listed in Attachment B. 8. Do you commit to supporting the existing Hotel Business Improvement District (BID) and a potential BID on Palmetto Avenue? We would need to better understand this BID and its cost to the hotel before committing to this, but in concept we would support the BID. Jim Friend is on the board of the Downtown Brooklyn Partnership, which administers all BID’s in Brooklyn and is very familiar with and supportive of BID’s in that jurisdiction. Vision for the Site. Explain Developer/Operator vision to create: A Place & a Visitor Experience comparable to the world-class natural beauty of the setting A Destination, Landmark design & materials Show the hotel as a unique and special place appropriate to this setting and its potential. Include distinguishing specifics such as the size, character, target market and extent of the hotel development, its ambience as created by design, restaurant, amenities and activities. Identify the status of any restaurant, retailer or spa provider associated with you in relation to the Beach Boulevard Hotel Site (commitment letter, RFQ co-applicant, etc.). Criteria Demonstrated by Past Hotels and References www.PacificRiptide.com 2 JIM FRIEND QUAL SUBMITTAL Developer/Operator teams will be evaluated on the following criteria as demonstrated by track record of past projects in areas of development, management, relationships and long term ownership: Design, materials and finishes and FF & E Operation, including restaurants, services and retailers that are potential hotel tenants Properties proximate to a “main street” and/or a coastline Development agreement(s) with the local government, including delivery of required public benefits (such as coordination with the library development and operations in Pacifica). Destination properties, including: High quality design (architecture, finishes and fixtures, and realizing unique views S and experiences of this site) Hotels that function as an anchor and provide synergy to attract or support visitor serving uses (restaurant, retail and activities) to nearby sites on Palmetto Avenue Long-term ownership and re-positioning or tenanting over time to maintain the desirability of the property and customer loyalty Project and community working relationships and participation Friend Development would seek to develop a tastefully-designed, premium-branded intimate select service hotel on the site. We believe that a strong brand affiliation will be critical to the financial success of the project. While the site has great natural beauty, the location is remote and the commercial infrastructure is very limited. A strong brand will increase the likelihood of achieving financing and future financial success. We envision the hotel being a signature cornerstone for future development in Pacifica. Still, for the foreseeable future the economic viability of the hotel will be dependent on customers who are attracted to the natural surroundings and the proximity of the hotel to SFO, San Francisco and other attractions in the Bay Area and on the California coast. Average stays will be one or two nights. We strongly believe that this hotel development will act as a catalyst for future development in Pacifica and see our role as a key player in Pacifica's development, a role which we have played in many other communities. We care deeply about the communities in which we do business and are very good and enthusiastic corporate citizens who support our local communities. www.PacificRiptide.com We envision the customers for this hotel as primarily leisure travelers, not business travelers, due to the location. Business travelers will want and need to be closer to 3 JIM FRIEND QUAL SUBMITTAL commercial attractions and infrastructure. Customers for this hotel primarily will be tourists visiting the Bay Area and the California coast and locals who want to get away to a nearby, affordable and relaxing destination for a day or two. There also may be some business for corporate and non-profit organizations that wish to use the hotel for a retreat from the daily hubub of the office environment. Golf packages also may provide some demand on the nearby Sharp Park Golf Course. Friend Development hotel projects always have tasteful design inside and out and incorporate the local culture, history, environment and beauty of the area. We would envision the hotel having an active array of outdoor activities, including hiking, golf, bird watching, nature hikes and bicycling both along the ocean and on nearby streets and dirt roads. We think that the hotel needs to be dog-friendly and would appeal to customers with dogs, which is a growing and dedicated segment of the population. Other hotel amenities would include a state of the art fitness room and a small indoor/outdoor pool with a jacuzzi. The hotel would have an inviting fireplace in the lobby with comfortable seating. We would maximize views of the ocean throughout the hotel and try to bring natural light and air into the hotel whenever possible. The hotel would have to offer a strong value proposition. We would intend to include a healthy and hearty breakfast in the room rate, which would be mandated by the brand. The hotel would have a small indoor/outdoor swimming pool and jacuzzi to cater to tourists, couples and families. Wifi would be complimentary. Our dedicated staff would make the hotel feel special and our level of service would be far beyond that of the competition. Art throughout the hotel would showcase the extraordinary beauty of the California coast. The inclusion of an adjacent restaurant is important to the vision for the project and would be helpful in making the hotel more attractive to guests and more successful. This is a very remote location and a destination restaurant would fail in our opinion. We envision an Old San Francisco java bar and seafood shack, with large mugs of steaming coffee, pastries and fresh muffins and scones , light snacks, fresh paninis, fried seafood, shrimp cocktails, fish sandwiches as well as a limited menu of lunch and dinner items, emphasizing some seafood items. Food will be fresh, local and high quality. Beer and a small but high quality selection of wine would be important. The key would be offering a limited menu which can be prepared with a limited staff. This location will not have a lot of drop-in business and the key will be to be able to control expenses most of the time. The restaurant would be very casual and family-friendly, with limited seating, both indoor and out, and would appeal both to our customers and the locals who walk and hike on the beach daily. We do not envision this as much of a profit center, but rather as an important amenity to our guests, many of whom will not want to travel far for a snack or simple meal and will need to have lunch and dinner options within walking distance of the hotel. Friend Development has a history of developing and owning hotels for the long term. We do not build our properties to sell them. We envision this property as a long term hold. We have developed numerous hotels with premium brands throughout the U. S. and have deep contacts in the hotel franchise community as well as in the hotel finance community, both www.PacificRiptide.com 4 JIM FRIEND QUAL SUBMITTAL debt and equity. Friend Group is well known and respected and we always have been able to achieve good financing for our projects with highly credible sources. We have little doubt that we would be able to do so in this case as well. Jim Friend has deep roots in the Bay Area. He grew up in Woodside and went to Woodside High School. After that he attended Stanford University. He has many friends and family members in the Bay Area and travels to the Bay Area regularly for business and leisure. He is on several major boards at Stanford and has deep connections to the University, where he has won several major awards for alumni service, including the prestigious Governor’s Award. The Friend Family has deep roots in the hotel business in the Bay Area going back more than 50 years. COMPARABLE HOTEL DEVELOPMENT EXPERIENCE Describe experience comparable to the hotel you envision on the Beach Boulevard Hotel Site by completing this form. Use fillable form www.cityofpacifica.org/hotelopp 1. Developer/Operator Names Friend Development Group, LLC 2. Project Name, address and web site Project #1 Hampton Inn Brooklyn Downtown, 125 Flatbush Ave Extension, Brooklyn, New York, 11201, USA http://hamptoninn3.hilton.com/en/hotels/new-york/hampton-inn-brooklyndowntown-NYCBOHX/index.html. 3. Proposer Name on that project (if different than above) Same. 4. Proposer Role (i.e., managing partner, limited partner, consult- ant, etc.) Developer/Owner/Asset Manager 5. Current Project Status (predevelopment, in construction, in operation, etc.) 117 rooms in operation, 148 room expansion under construction. Expansion will have a major steak house in the ground floor and function space 24 floors above, overlooking Manhattan and the East River. www.PacificRiptide.com 5 JIM FRIEND QUAL SUBMITTAL 6. Is hotel development a Public/private project, or on the coast, in a Downtown, or in a Commercial Business District? The hotel is located in a downtown central business district. It is within a Brooklyn Business Improvement District (BID). 7. Total hotel building area, hotel site area (in sf) 110,000 sf. 8. Total Number of Rooms 265 rooms in total upon completion, one of the largest Hampton Inns in the world. 9. Range of guest room size (in sf) 250-350 sf. 10. Total area for restaurants, retail or spa (in sf by use; list name, operator and describe role creating a destination hotel) The hotel has a tastefully designed lobby with a small bar, fireplace and seating area (approximately 3,000 sf). As per brand standards, there is an area where guests are served a complimentary breakfast. The second phase of the hotel will have a 75seat luxury steak house operated by a well known NYC-based restauranteur (name has not been announced publicly). The hotel has a state of the art Precor Fitness Room, as per Hilton brand standards. 11. Total area of hotel dining room (in sf) if different than above 3,000 sf, including indoor and outdoor seating. 12. Status of any restaurant or retailer or spa provider associated with you in relation to the Pacifica Hotel Site (commitment let- ter, RFQ co-applicant, etc.) None. 13. Total area of meeting or banquet facilities 1,500 sf of flexible meeting space in hotel cellar. 14. Green building features (if any) The Hampton Inn Brooklyn Downtown was designated a Green Building by the NY Office of Environmental Remediation (OER). This required a considerable amount of work and compliance and close cooperation with OER. This designation is not easy to achieve. www.PacificRiptide.com 6 JIM FRIEND QUAL SUBMITTAL 15. Construction type (name material, i.e., wood, plaster, etc.) Concrete superstructure, DensGlass exterior walls, metal stud framing, brick facade. Mat slab foundation. 16. Construction start date (actual or estimated) Construction on Phase I commenced in 2012 and was completed in 2014. Construction on Phase II commenced in 2015 and is scheduled to be completed in 2017. 17. Construction completion date (actual or estimated) Construction on Phase I commenced in 2012 and was completed in 2014. Construction on Phase II commenced in 2015 and is scheduled to be completed in 2017.SFO 18. Total development cost $110 million. 19. Financing: sources of funds (debt & equity) Debt and equity was provided by the investors in the project. Debt will be refinanced in 2016-2017. 20. Financing contact info (list entity, contact names, whether listed under references, phone numbers for each source) Mike Daood, President , LodgeWorks Partners, LP, 8100 E. 22nd Street North, Building 500, Wichita, KS 67226, 316-681-5188 Describe experience comparable to the hotel you envision on the Beach Boulevard Hotel Site by completing this form. Use fillable form www.cityofpacifica.org/hotelopp 1. Developer/Operator Names Friend Development Group, LLC 2. Project Name, address and web site Project #2 Hyatt Place at Cross County Shopping Center, Westchester County (Yonkers), NY, 7000 Mall Walk, Yonkers, New York, USA, 10704 www.PacificRiptide.com 7 JIM FRIEND QUAL SUBMITTAL http://newyorkyonkers.place.hyatt.com/en/hotel/home.html. 3. Proposer Name on that project (if different than above) Same. 4. Proposer Role (i.e., managing partner, limited partner, consult- ant, etc.) Developer/Owner/Managing Member 5. Current Project Status (predevelopment, in construction, in operation, etc.) 155 rooms in operation. Opened summer 2015. 6. Is hotel development a Public/private project, or on the coast, in a Downtown, or in a Commercial Business District? This hotel is in the midst of the 1.5 million sf Cross County Shopping Center in the heart of Westchester County, NY (30 minutes from New York City), at the bustling intersection of I-87 and the Cross County Parkway (250,000 cars per day pass the site). The project was a complex adaptive reuse of a 50 year old hospital. 7. Total hotel building area, hotel site area (in sf) 75,000 sf. 8. Total Number of Rooms 155 rooms and suites. 9. Range of guest room size (in sf) 300-450 sf. 10. Total area for restaurants, retail or spa (in sf by use; list name, operator and describe role creating a destination hotel) The hotel has a tastefully designed lobby, typical of the Hyatt Place hotel brand, a limited three meal restaurant area, a small bar, lobby fire place, numerous comfortable seating areas and a small business center area open to the lobby as per brand standards (approximately 3,500 sf). The hotel has a state-of-the-art Fitness Room and a small indoor pool with sky lights. 11. Total area of hotel dining room (in sf) if different than above www.PacificRiptide.com 2,500 sf, including indoor and outdoor seating. 8 JIM FRIEND QUAL SUBMITTAL 12. Status of any restaurant or retailer or spa provider associated with you in relation to the Pacifica Hotel Site (commitment let- ter, RFQ co-applicant, etc.) None. 13. Total area of meeting or banquet facilities 1,000 sf of flexible meeting space in a room divisible with an air wall, on ground floor of the hotel. 14. Green building features (if any) The Hotel adheres to all Hyatt mandated energy and water saving standards, which are stringent. 15. Construction type (name material, i.e., wood, plaster, etc.) facade. Concrete superstructure, DensGlass exterior walls, metal stud framing, EIFS/stucco 16. Construction start date (actual or estimated) Construction commenced in early 2014 and was completed in mid-2015. 17. Construction completion date (actual or estimated) Construction commenced in early 2014 and was completed in mid-2015. 18. Total development cost $40 million. 19. Financing: sources of funds (debt & equity) Debt and equity for the project was provided by the investors in the project. Debt will be refinanced in 2016-2017. 20. Financing contact info (list entity, contact names, whether listed under references, phone numbers for each source) Mike Daood, President, LodgeWorks Partners, LP, 8100 E. 22nd Street North, Building 500, Wichita, KS 67226, 316-681-5188 Describe experience comparable to the hotel you envision on the Beach Boulevard Hotel Site by completing this form. Use fillable form www.cityofpacifica.org/hotelopp www.PacificRiptide.com 9 JIM FRIEND QUAL SUBMITTAL 1. Developer/Operator Names Friend Development Group, LLC 2. Project Name, address and web site Project #3 Hampton Inn & Suites, Poughkeepsie, NY, 2361 South Road, Poughkeepsie, NY http://hamptoninn3.hilton.com/en/hotels/new-york/hampton-inn-and-suitespoughkeepsie-POUNYHX/index.html. 3. Proposer Name on that project (if different than above) Same. 4. Proposer Role (i.e., managing partner, limited partner, consult- ant, etc.) Developer/Owner/Managing Member/Asset Manager 5. Current Project Status (predevelopment, in construction, in operation, etc.) 135 rooms and suites in operation. 6. Is hotel development a Public/private project, or on the coast, in a Downtown, or in a Commercial Business District? Hotel is on heavily-trafficked Route 9, a major north-south artery about 90 miles north of New York City, overlooking the Hudson River, directly across from the 2 million sf IBM manufacturing plant. 7. Total hotel building area, hotel site area (in sf) 100,000 sf. 8. Total Number of Rooms 135 rooms and suites. 9. Range of guest room size (in sf) 325-750 sf. www.PacificRiptide.com 10. Total area for restaurants, retail or spa (in sf by use; list name, operator and describe role creating a destination hotel) 10 JIM FRIEND QUAL SUBMITTAL The hotel has a tastefully designed lobby with a large two-sided, floor to ceiling fire place, a gracious 20 foot high seating and dining area (approximately 2,000 sf). As per brand standards, there is an area where guests are served a complimentary breakfast. The hotel has approximately 2,000 sf of flexible meeting space and a board room, as well as a spacious outdoor terrace adjacent to the meeting rooms and the indoor pool. The hotel has a small suite shop which sells drinks, snacks, light food and sundries. The hotel has a Precor Fitness Room, as per Hilton brand standards, a spacious indoor pool with a large deck area and, as mentioned, an adjacent outdoor terrace and seating area with tables and chairs comprising approximately 700 sf. 11. Total area of hotel dining room (in sf) if different than above 2,500 sf, including indoor and outdoor seating. 12. Status of any restaurant or retailer or spa provider associated with you in relation to the Pacifica Hotel Site (commitment let- ter, RFQ co-applicant, etc.) None. 13. Total area of meeting or banquet facilities 2,000 sf of flexible meeting space on the ground floor of the hotel. 14. Green building features (if any) The Hotel adheres to all Hilton mandated energy and water saving standards, which are stringent. 15. Construction type (name material, i.e., wood, plaster, etc.) Block and plank construction with stucco exterior as per brand standards. 16. Construction start date (actual or estimated) Construction commenced in 2006 and was completed in 2008. 17. Construction completion date (actual or estimated) Construction commenced in 2006 and was completed in 2008. 18. Total development cost $18 million. www.PacificRiptide.com 19. Financing: sources of funds (debt & equity) 11 JIM FRIEND QUAL SUBMITTAL Debt and land loan were provided by TD Bank and Washington Trust Company. Equity was provided by investors in the hotel project, including Square Mile Capital Management, LLC. 20. Financing contact info (list entity, contact names, whether listed under references, phone numbers for each source) Contacts: TD Bank: John O’Heir, VP Commercial Lending, 413-748-8320. Square Mile: Charles Ochman, Senior Principal, 212-616-1571 Describe experience comparable to the hotel you envision on the Beach Boulevard Hotel Site by completing this form. Use fillable form www.cityofpacifica.org/hotelopp 1. Developer/Operator Names Friend Development Group, LLC 2. Project Name, address and web site Project #4 Homewood Suites by Hilton, Stratford, CT, 6905 Main Street, Stratford,Connecticut, 06614 http://homewoodsuites3.hilton.com/en/hotels/connecticut/homewood-suites-by-hiltonstratford-BDRCTHW/index.html. 3. Proposer Name on that project (if different than above) Same. 4. Proposer Role (i.e., managing partner, limited partner, consult- ant, etc.) Developer/Owner/Asset Manager 5. Current Project Status (predevelopment, in construction, in operation, etc.) 135 rooms and suites in operation. 6. Is hotel development a Public/private project, or on the coast, in a Downtown, or in a Commercial Business District? www.PacificRiptide.com 12 JIM FRIEND QUAL SUBMITTAL Hotel is located in prestigious Fairfield County, CT, proximate to an exit off of the Merritt Parkway, directly across from the 1.5 million sf Sikorsky Helicopter plant, in Stratford, CT. 7. Total hotel building area, hotel site area (in sf) 100,000 sf. 8. Total Number of Rooms 135 rooms and suites. 9. Range of guest room size (in sf) 325-800 sf. 10. Total area for restaurants, retail or spa (in sf by use; list name, operator and describe role creating a destination hotel) The hotel has a tastefully designed lobby with a two-sided fire place with a soft seating area as well as a large, 1,000 sf outdoor terrace off of the lobby/breakfast area overlooking a beautiful forrested area beyond the Merritt Parkway (total approximately 3,500 sf). As per brand standards, there is an area where guests are served a complimentary breakfast. The hotel also has approximately 2,000 sf of flexible meeting space, a large board room, a spacious indoor pool and a Precor Fitness Room, as per Hilton brand standards. 11. Total area of hotel dining room (in sf) if different than above 2,500 sf, including indoor and outdoor seating. 12. Status of any restaurant or retailer or spa provider associated with you in relation to the Pacifica Hotel Site (commitment let- ter, RFQ co-applicant, etc.) None. 13. Total area of meeting or banquet facilities 2,000 sf of flexible meeting space. 14. Green building features (if any) The Hotel adheres to all Hilton mandated energy and water saving standards, which are stringent. www.PacificRiptide.com 13 JIM FRIEND QUAL SUBMITTAL 15. Construction type (name material, i.e., wood, plaster, etc.) Block and plank construction, stucco/EIFS exterior, manufactured stone, as per brand standards. 16. Construction start date (actual or estimated) Construction commenced in 2000 and was completed in 2002. 17. Construction completion date (actual or estimated) Construction commenced in 2000 and was completed in 2002. 18. Total development cost $17 million. 19. Financing: sources of funds (debt & equity) Debt and land loan were provided by TD Bank. Equity was provided by investors in the hotel project, including David Kantor. 20. Financing contact info (list entity, contact names, whether listed under references, phone numbers for each source) Contacts: TD Bank: TD Bank: John O’Heir, VP Commercial Lending, 413-748-8320. David Kantor: President, Victory Wholesale Grocers, (561) 392-8530 Describe experience comparable to the hotel you envision on the Beach Boulevard Hotel Site by completing this form. Use fillable form www.cityofpacifica.org/hotelopp 1. Developer/Operator Names Friend Development Group, LLC 2. Project Name, address and web site Project #5 Hampton Inn & Suites at Bay Plaza Shopping Center, Bronx, NY www.PacificRiptide.com Hotel in development, no website available. Will bring proposed plans to interview on February 10, 2016. 14 JIM FRIEND QUAL SUBMITTAL 3. Proposer Name on that project (if different than above) Same. 4. Proposer Role (i.e., managing partner, limited partner, consult- ant, etc.) Developer/Owner/Asset Manager 5. Current Project Status (predevelopment, in construction, in operation, etc.) 150 rooms. 6. Is hotel development a Public/private project, or on the coast, in a Downtown, or in a Commercial Business District? The hotel will be located in the 2.1 million sf Bay Plaza Shopping Center, the largest indoor/outdoor shopping center in New York City. The hotel is strategically located at the intersection of two major road systems and overlooks the Hutchison River Parkway and the Long Island Sound. 7. Total hotel building area, hotel site area (in sf) 85,000 sf. 8. Total Number of Rooms 150 rooms. 9. Range of guest room size (in sf) 250-500 sf. 10. Total area for restaurants, retail or spa (in sf by use; list name, operator and describe role creating a destination hotel) The hotel will have a tastefully designed lobby with a two-sided fire place with a soft seating area (total approximately 2,000 sf). As per brand standards, there will be an area where guests are served a complimentary breakfast. The hotel also will have approximately 2,000 sf of flexible meeting space, including a large board room and an adjacent outdoor terrace with outdoor seating. The hotel will have a spacious indoor pool and a Precor Fitness Room, as per Hilton brand standards. 11. Total area of hotel dining room (in sf) if different than above www.PacificRiptide.com 2,500 sf, including indoor and outdoor seating. 15 JIM FRIEND QUAL SUBMITTAL 12. Status of any restaurant or retailer or spa provider associated with you in relation to the Pacifica Hotel Site (commitment let- ter, RFQ co-applicant, etc.) None. 13. Total area of meeting or banquet facilities 2,000 sf of flexible meeting space. 14. Green building features (if any) The Hotel will adhere to all Hilton mandated energy and water saving standards, which are stringent. 15. Construction type (name material, i.e., wood, plaster, etc.) Construction system and materials are undetermined at this time, but likely similar to the Hampton Inn Brooklyn Downtown. 16. Construction start date (actual or estimated) Construction is likely to commence in late 2016 and be completed approximately 18 months thereafter. 17. Construction completion date (actual or estimated) Construction is likely to commence in late 2016 and be completed approximately 18 months thereafter. 18. Total development cost Projected to cost approximately $40 million, excluding land cost. 19. Financing: sources of funds (debt & equity) Equity will be provided by investors in the project, including James H. Friend. The investors will seek institutional debt for the project. 20. Financing contact info (list entity, contact names, whether listed under references, phone numbers for each source) N/A The RFQ is designed to solicit interest from Developers/Operators who have proven hotel experience in coastal, downtown or commercial business district settings. The following RFQ submittal requirements should address the evaluation criteria on page 12. www.PacificRiptide.com 16 JIM FRIEND QUAL SUBMITTAL 1. Describe Developer/Operator Vision for the Site Much of our vision for the site and project are contained in Attachment A above. This site has certain advantages but also significant limitations. It’s greatest advantage is its situs on the Pacific Ocean and the excellent beach, hiking and pier access. At the same time, the site is remote and there is little development, tourist or commercial infrastructure nearby such as restaurants, shopping, art galleries and the like. We believe that the site would work for tastefully-designed, intimate, 75100 room midscale, premium-branded select service hotel. The height limitations and the California Coastal Commission approval requirement will present additional challenges and make the project design more difficult to design and more costly. Friend Development Group has strong relations with the major brands and would seek to develop a premium-branded select service hotel with superior architecture and design characteristics on the site. 2. Site Specific Questions (see Attachment A) 3. Developer/Operator Team Developer: Friend Development Group, LLC Additional development team members, many of whom have worked on prior Friend Development Group projects, will be identified as the project evolves. We have extensive experience assembling development teams for hotel development projects. This usually is accomplished via requests for proposals and interviews with qualified candidates. It is premature to assemble a development team at this time. Friend Development Group is the key element at this time. Identify the lead development firm, including the project lead for day-to-day management of the pre-development process Friend Development Group, LLC, James H. Friend, President & CEO. Identify Operator and other key members of the development team, including (at a minimum) equity partner and planning and design firm(s) Operator TBD, which is customary in hotel developments of this type. www.PacificRiptide.com Equity partners: TBD 17 JIM FRIEND QUAL SUBMITTAL Planning and Design firm: TBD Provide a succinct narrative describing the role and relevant background experience of each of the firms and key individuals who would be involved in implementation of the project Jim Friend and Friend Development Group, LLC have more than 30 years of deep and broad hotel development and acquisition experience throughout the U. S. and abroad. Friend Development specializes in hotel development both in the U. S. and overseas. We have many years of active, hands-on development expertise. We have developed numerous hotels for own account as well as in an advisory capacity. Jim Friend and his team have excellent knowledge of all major hotel brands and their particular requirements, including Hilton, Marriott, Hyatt, Starwood, Intercontinental, numerous luxury brands as well as independent luxury and boutique hotels. The firm has extensive experience in ground-up development, renovations, adaptive re-use, mixed-use developments, urban, suburban, resort, major and minor mixed-use developments. The firm has particular expertise regarding complex real estate entitlement matters and work with municipalities and government agencies. Friend Development has arranged financing for more than $600 million of hotel and real estate transactions and Jim Friend and his team have extensive experience financing large and complicated real estate projects. Friend Development has partnered with and advised NYSE companies, major institutions, REIT's, high net worth family offices, banks and privately held companies in a wide range of real estate product types including hotels, retail, assisted living, multi-family, mixed-use and more. Jim Friend is an honors graduate of Stanford University as well as a graduate of the Northwestern University School of Law. His legal background brings considerable added value to all of Friend Development’s projects. In addition to his responsibilities at Friend Development, since 2011 Jim Friend has been on the board of directors of Condor Hospitality Trust, Inc. (NASDAQ:CDOR), a hotel REIT which owns more than 50 hotels in numerous states throughout the U. S. In 2012, Jim Friend became chairman of the board of directors of Condor Hospitality. In that capacity, Jim Friend has works closely with the CEO and senior management team in setting the direction for the Company. He is on the Audit Committee, Investment Committee and Nominations Committee. Condor owns hotels with major brands such as Hilton, Marriott, Intercontinental and Choice and Wyndham. www.PacificRiptide.com 18 JIM FRIEND QUAL SUBMITTAL 4. Identify Comparable Hotel Projects and Related Hotel Amenities Do this by completing the form attached (use Attachment B). See Attachment B above. 5. References: Provide sufficient information to ensure easy contact. This should include company/organization, names, titles, Hotel - speak to your success and expertise in past hotel developments/operations Friend Development has had significant success in the five projects highlighted in Attachment B above and many others over a period of more than 30 years. We have developed very successful hotels with premium select service brands and they have consistently been market leaders in their respective markets. We develop hotels which incorporate tasteful architecture and interior design and which emphasize the environment, culture and history of the areas in which our hotels are developed. We have superior management and asset management and our hotels are staffed by hospitality professionals with decades of experience in all aspects of the hotel business. Our hotels have minimal staff turnover, which speaks to our emphasis on team building and professional development. Employees at all levels in our hotels feel that their colleagues are their second family and our customers can sense the difference between hotels developed by Friend Development and others. This can be verified easily by checking Trip Advisor comments for the Hampton Inn Brooklyn Downtown as well as the Hyatt Place Yonkers, NY, which indicate that our customers have many positive things to say about our hotels and their level of service. We carefully select our locations, brands and development teams and add the TLC and attention to detail which is missing among so many hotel developers. References for Jim Friend and Friend Development Group, LLC David Kantor President, Victory Wholesale Grocers 2200 Butts Road, Suite 230 Boca Raton, FL 33431 561-392-8530; [email protected] www.PacificRiptide.com 19 JIM FRIEND QUAL SUBMITTAL Tom Lorenzo Vice President & Managing Director, Franchise Development, Northeast U. S. and Canada Hilton Hotels Worldwide 1449 Old Waterbury Road, Suite 305, Southbury, CT 06488 203-463-3407; [email protected] Michael Breslin Founder and Chairman Safway Atlantic Hoisting NY, NY 917-939-1261; [email protected] Mike Daood President, LodgeWorks Partners, LP 8100 E. 22nd Street North, Building 500, Wichita, KS 67226 316-681-5188; [email protected] Richard Jennings President, Realty Capital International LLC 845 Third Avenue, 6th Floor, New York, NY 10022 646-290-5149; [email protected] www.PacificRiptide.com 20 JIM FRIEND QUAL SUBMITTAL Bruce Nelker Senior Vice President of Operations, Crestline Hotels & Resorts 3950 University Drive, Fairfax, Virginia 22030 864-616-7655; [email protected] John Sabin Executive Vice President & CFO, Revolution LLC & The Case Foundation 1717 Rhode Island Avenue, NW, Suite 1000, Washington, D. C. 20036 201-776-1410; [email protected] Bill Blackham President & CEO, Condor Hospitality Trust, Inc. Omaha, NE 402-316-1018 [email protected] Howard Wolf President, Stanford Alumni Association & V.P. Alumni Affairs Stanford University Frances C. Arrillaga Alumni Center 326 Galvez Street, Stanford, CA 94305 650-724-5992; [email protected] www.PacificRiptide.com 21 JIM FRIEND QUAL SUBMITTAL Selig Sacks Partner, Foley & Lardner LLP 90 Park Avenue, New York, NY 10016 212-338-3420; [email protected] Nick Pritzker Former President Hyatt Development Corporation 415-549-4980; [email protected] Financial Relationships - address financing they provided to your project (debt or equity) at least of the magnitude likely to be required for the project you envision. Identify a financial partner (debt or equity) that has partnered with you on two or more projects, if possible Restaurant(s) and Amenities – speak to achieving the business goals and customer patronage for in association with your hotel(s)/operation(s) Friend Development has completed financing in excess of $600 million for hotels which it has developed and acquired as well as for third party clients of the firm. The firm has raised significant debt and equity from major institutional investors and lenders for its projects as well as for hotel projects owned by others. We have deep financial relationships honed over several decades, both domestic and overseas. We carefully select our projects, understand our markets and our investors and lenders have come to rely on our financial analysis as they underwrite investment in Friend Group-sponsored projects. Financial References: 1. David Kantor, President, Victory Wholesale Grocers, Boca Raton, FL, 561-4515256, [email protected] 2. Richard Jennings, President, Realty Capital International LLC, NY, NY, 646-2905049, [email protected] 3. Mike Daood, President, LodgeWorks Partners, LP, Wichita, KS, 316-681-5100, [email protected] 4. Greg Epp, SVP and Chief Operating Officer, LodgeWorks Partners, LP, Wichita, KS, 316-681-5188, [email protected] www.PacificRiptide.com 22 JIM FRIEND QUAL SUBMITTAL 5. Charles Ochman, Senior Principal, Square Mile Capital Management LLC, NY, NY, 212-616-1571, [email protected] 6. John O’Heir, VP-Commercial Lending, TD Bank, Springfield, MA, 413-748-8320, [email protected] telephone numbers, and e-mail addresses. List at least three references in each category who can: Public or Government - comment on your expertise and working relationships with government and the community, including assessment districts and business associations (e.g., city managers, former redevelopment staff, planning directors, economic development managers, etc.) Friend Development has worked extensively with local governments, government entities, downtown business promotion organizations, industrial development authorities, business improvement districts, state and local environmental authorities, building departments, city planning boards and more. We have secured valuable special financing, real estate and sales tax abatements, environmental approvals, special environmental savings grants and more on many of our projects. We have decades of positive experience understanding and navigating the requirements of complex governmental programs and have developed solid relationships in all cases. Jim Friend personally negotiates all of these programs and works closely with counsel to assure that compliance is strictly adhered to and that Friend Development takes full advantage of and complies with all programs. Jim Friend is on the board of the Downtown Brooklyn Partnership (which administers all BID’s in downtown Brooklyn) and the Brooklyn Chamber of Commerce and has successfully appeared before numerous planning boards. Public or Government References: 1. Lee Ellman, Planning Director, City of Yonkers, NY, 914-377-6558, [email protected] 2. Shaminder Chawla, Assistant Director, NYC Office of Environmental Remediation (OER), 212-442-3007, [email protected] 3. Tucker Reed, President, Downtown Brooklyn Partnership, 718-403-1647, [email protected] 4. Alan Washington, Director of Real Estate & Planning, Downtown Brooklyn Partnership, 718-403-1608, [email protected] 5. Carlo Scissura, President & CEO, Brooklyn Chamber of Commerce, 718-8751000, [email protected] 6. Bill Schneider, Commissioner of Buildings, City of Yonkers, NY, 914-3776500, [email protected] www.PacificRiptide.com 23 www.PacificRiptide.com www.PacificRiptide.com www.PacificRiptide.com www.PacificRiptide.com www.PacificRiptide.com www.PacificRiptide.com www.PacificRiptide.com www.PacificRiptide.com www.PacificRiptide.com www.PacificRiptide.com www.PacificRiptide.com www.PacificRiptide.com www.PacificRiptide.com