Here`s

Bob House – General Manager
January 15th, 2014
Enhanced Membership Exposure
Your Listings on the IBBA Website Automatically
Differentiation via IBBA Membership & Certifications designations
Increased Broker Presence
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On the Homepage
In the Search Results
Additional placements throughout the site
BrokerWorks Redesigned
Free Agent Plans Introduced
Listing Marketing Emails Improved
Listings Automatically Published
Showcase Listing Plus Enhanced
1. Complete, Quality Listings
2. Monitor Listing Performance
3. Complete Broker Profile
4. Link BizBuySell & IBBA Accounts
5. Free Agent Accounts to Increase Exposure
6. Enter Sold Comps for Free Reports
What You Should Do
Why?
1. Maximize Geographic Information
2. Include Key Financials
3. Write Great Ad Titles & Descriptions
4. Use Photos Whenever Possible
5. Upgrade When Appropriate
6. Indicate Seller Financing If Available
Great listing
Drive more leads
Convert leads to buyers
Showcase Listing Plus
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Newly enhanced!
Eye-catching photos
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Single listing upgrade for
30 days
Financial Information
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Supports up to 6 photos
Business Description
Embedded Video
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Include up to 3 documents
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Optional embedded
YouTube video
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Includes BuyerBlast and
Prospect List
Attached Documents
Business Details
Showcase Listing Plus in the Search Results
Example of a Great Listing
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Descriptive Title
Seller Financing Indicated
Geographic Information
Landscape Images – use stock photos to remain confidential
Showcase Listing
Example of a Great Listing
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Financial Information Completed
Business Details Included
Example of a Great Listing
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Complete, Detailed Business Description
Example of a Great Listing
Here’s how a complete listing
appears on the site.
Completed fields help encourage
buyer responses and action.
Compare to an incomplete listing…
Example of an Incomplete Listing
Suggestion for Buyer Email Response Options:
This is a not related to the quality of the listings, but will effect the number of leads. When
entering a listing, you’ll be asked to optionally select Buyer Email Response Options. The
more you check, the less leads you’ll receive.
1. Complete, Quality Listings
2. Monitor Listing Performance
3. Complete Broker Profile
4. Link BizBuySell & IBBA Accounts
5. Free Agent Accounts to Increase Exposure
6. Enter Sold Comps for Free Reports
Ad Displays:
How many times your ad
appears in the search
results
How to Improve:
• List in a 2nd category (free)
• Consider Showcase
Clicked for Details:
How many times your ad
was clicked on in search
results
If ratio to Ad displays is <2%,
consider:
• Improving listing title
• Engaging thumbnail photo
• Consider Showcase upgrade
Emails/Phone:
Number of leads sent or
number of times the “View
Phone Number” link was
clicked
If low, what about your
listing is preventing action?
• Complete financials
• Improve description
• Indicate seller financing
1. Complete, Quality Listings
2. Monitor Listing Performance
3. Complete Broker Profile
4. Link BizBuySell & IBBA Accounts
5. Free Agent Accounts to Increase Exposure
6. Enter Sold Comps for Free Reports
Benefits of a Complete Profile
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Improved Credibility & Trust
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More leads
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Increased SEO
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Listings link to profile and vice-versa!
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Key for our Premium Members
• Broker directory search results
• Increased placement opportunities
• Broker/Seller Matching
BizBuySell has the leading business broker directory on the web.
How are you represented?
• Areas Served
• Intro & Background
• Profile Photo
• Services Offered
• Company Overview
• Affiliations
• Company Logo & Website
• Links
• Tagline
• Sold Businesses
Broker Profile – 100%
Don’t be this broker…
Complete Profile
Increased Broker Placements - Homepage
Tip: Include a professional photo and logo
to increase opportunities for being featured
across our site.
Increased BrokerWorks Premium Member Placements
Broker Matching and Search Results
Widgets for more seller leads
1. Complete, Quality Listings
2. Monitor Listing Performance
3. Complete Broker Profile
4. Link BizBuySell & IBBA Accounts
5. Free Agent Accounts to Increase Exposure
6. Enter Sold Comps for Free Reports
Link Accounts Under Networking Tools
Consider LinkedIn, BizQuest, and State Associations too!
IBBA & CBI Designations
Increase Trust, Leads
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Linked accounts have your
designations appear on all your
listings
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Increases trust and leads
Search by IBBA Membership & Certifications
Your IBBA and BizBuySell accounts must be linked for your listings to appear
within IBBA and CBI based searches
IBBA & CBI Logos on Your Broker Profile
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Sellers likely care even more about
these designations!
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Increased trust and more buyer and
seller leads
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Coming in 2014 – ability to search
broker directory by these
designations, and content to help
sellers & buyers understand what
they mean
Your Listings on the IBBA Website
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With accounts linked, your
listings will automatically be
published to the IBBA member
listing area
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Included with your IBBA
membership
1. Complete, Quality Listings
2. Monitor Listing Performance
3. Complete Directory Profile
4. Link BizBuySell & IBBA Accounts
5. Free Agent Accounts to Increase Exposure
6. Enter Sold Comps for Free Reports
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Each Agent appears in the Broker
Directory – as long as profile is
completed!
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Agents manage listing performance,
marketing, and leads
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You control listing content and can
monitor agent activity
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It’s free!
Broker Manage Listings
Agent Manage Listings – Limited Functionality
Monitor All Agent Activity
Account Settings:
Check the “Email me
leads on listings I have
assigned agents” box to
receive a copy of all leads
to agent listings
View all agent leads
under “Manage Listings”
Monitor All Agent Activity
View all activity on your BrokerWorks Dashboard Activity Feed & Agent News
1. Complete, Quality Listings
2. Monitor Listing Performance
3. Complete Directory Profile
4. Link BizBuySell & IBBA Accounts
5. Free Agent Accounts to Increase Exposure
6. Enter Sold Comps for Free Reports
Why Submit Comps?
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Submit comps to receive Valuation Report credits to help you better price
businesses in your market.
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Only listings with submitted comps will appear in “Sold Listings” on Broker Profile
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Drive quarterly Insights Report, which help to raise the industry profile.
Sample Valuation Report
How to Submit a Sold Comp
How to Submit a Sold Comp
How to Submit a Sold Comp
Redeem Your Report Credits
1. Complete, Quality Listings
2. Monitor Listing Performance
3. Complete Directory Profile
4. Link BizBuySell & IBBA Accounts
5. Free Agent Accounts to Increase Exposure
6. Enter Sold Comps for Free Reports
7. Premium Advantage
BrokerWorks Membership:
Unparalleled Exposure
Included
Detailed Stats & Tracking
Included
Promote Yourself in the Broker Directory
Included
Distribute Your Listings Automatically
Included
Sell More Businesses with Agent Plans
Included
Price it Right with Valuation Tools
Included
• Broker Directory Top Placement
• Appear within 5 locations served
• Richer broker profile with additional fields
• Monthly Showcase Listing Plus Credit ($49.95 Value)
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Gain 5x more exposure at the top of the search results
New, enhanced listings allow for 6 photos, 3 attachments,
a video, plus a prospect list and BuyerBlast included
• New! Additional Exposure
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Homepage placement
Exposure in business search results in your areas
Matching to sellers
$89.95 per month