property marketing - sales - Gulf Sotheby`s International Realty

P RO P E RT Y M A R K E T I N G - S A L E S
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THE SOTHEBY'S HERITAGE
REPUTATION. LEGACY. HISTORY.
In the heart of London on New Bond Street in 1744, an
exceptional Auction House was born with a revered
tradition of marketing the world’s most cherished
possessions. A tradition, more than two centuries old,
that provides authentic knowledge comparable to none.
As the oldest company listed on the New York Stock
Exchange (BID), Sotheby’s has a global network of 90
offices in 40 countries.
Today, Sotheby’s presents auctions in eight different
salesrooms including New York, London, Hong Kong
and Paris. Sotheby’s offers collectors the resources of
Sotheby’s Financial Services, the world’s only full
service art financing company, as well as private sale
opportunities in more than 70 countries, including S|2,
the gallery arm of Sotheby’s Contemporary Art
department, and two retail businesses, including
Sotheby’s Diamonds.
In 1976, an exceptional real estate company is launched
and created from the same passion that guides the
Auction House.
Richard Diebenkorn, Ocean Park #61
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SOTHEBY’S INTERNATIONAL REALTY®
GLOBAL NETWORK
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GULF SOTHEBY’S INTERNATIONAL REALTY ADVANTAGE
GLOBAL REACH. LOCAL EXPERTISE.
SOTHEBY’S INTERNATIONAL REALTY®
AFFILIATE NETWORK
845
OFFICES
19,000
Today, we are a commanding presence in the representation of the world’s most unique properties.
The Sotheby’s International Realty® brand artfully unites extraordinary homes with extraordinary
lives throughout the world.
Gulf Sotheby's International Realty is a franchise of Sotheby's International Realty®. Headquartered
in Dubai, Gulf Sotheby’s International Realty has over 90 global property consultants and represents
exclusively a multitude of prestigious project developments in the UAE, UK and Canada.
Partnerships with more than 845 affiliate offices with over 19,000 agents in more than 63 countries
and territories through Sotheby’s International Realty® network give Gulf Sotheby’s International
Realty an unparalleled edge in locating the best properties and investors.
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COUNTRIES
• UAE
• KUWAIT
• QATAR
• BAHRAIN
• SAUDI ARABIA
• OMAN
• DUBAI
• JEDDAH
• KUWAIT CITY
• ABU DHABI
• DAMMAM
• MANAMA
• DOHA
• RIYADH
• MUSCAT
SALES ASSOCIATES
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63
MARKETS
50+
MILLION
POPULATION
COUNTRIES & TERRITORIES
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PROPERTY MARKETING
STRATEGY
To discover more about Sotheby's International Realty®
global exposure, download and explore Anthology app.
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PROPERTY MARKETING / SERVICES
GLOBAL REACH. LOCAL EXPERTISE.
Gulf Sotheby’s International Realty understands that
property marketing takes a comprehensive set of
skills, as well as an integrated marketing plan. The
Property Marketing Services GCC & Global Reach 2016
is designed to intelligently showcase properties with
targeted exposure to a coveted and influential audience.
The plan includes innovative and impactful approaches
based on current marketing trends, as well as exclusive
partnerships with the world’s most influential media
reaching all corners of the globe.
Gulf Sotheby’s International Realty leverages both brand
marketing and property advertising to create more
opportunities locally and globally. With global reach and
local expertise, the goal is to present the properties to
a broad yet targeted audience of potential intenders,
tenants and buyers, who value and seek the unique.
Property Marketing Services GCC & Global Reach 2016
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CMA / COMPARATIVE MARKET ANALYSIS
CMA is an evaluation of property that aims to determine
its current market value and enable the owners/sellers
to open an offer/sale price that is fair, competitive, and in
line with the current market standards.
Gulf Sotheby’s International Realty analyses property
with the real estate records provided by REIDIN, a
leading real estate information company, and examines
comparables (recently sold homes), which are mostly
identical to the property based on square meter, age
of construction, amenities, upgrades, condition, and
location. The property is also compared against active
and underperforming listings, which are similar to the
property and located in the same area.
Distinctive
Extraordinary
Signature
Non-Exclusive Regional Reach
Exclusive Properties
16 weeks
Regional Reach
Global Reach
On request or independently selected
Exclusive
Rich Content
Regional Reach
Global Reach
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PRESENTATION
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PHOTOGRAPHY
High-quality photography is paramount for both digital
and traditional marketing. Gulf Sotheby’s International
Realty places a strong emphasis on high-quality,
meaningful illustrations of a property’s interiors and
exteriors. The goal is to curate a carefully orchestrated
series of images – from the most interesting angles to
the most compelling features – all designed to show a
property at its very best.
Silver
Gold
Platinum
Distinctive
Extraordinary
Signature
Non-Exclusive Regional Reach
Exclusive Properties
16 weeks
Regional Reach
Global Reach
On request or independently selected
Exclusive
Rich Content
Regional Reach
Global Reach
�
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$
4,000.00
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SIGNATURE PROPERTIES
PORTFOLIO
From a unique designer penthouse with 360-degree marina and city views, to a luxury high-floor beachfront
apartment with private lift and pool, our signature properties are hand-picked by Gulf Sotheby’s International Realty
based on the standards set by the global Sotheby’s International Realty® brand.
Oceana Southern Penthouse, Palm Jumeirah
Laguna Tower Penthouse, Jumeirah Lakes Towers
Shoreline Beachfront Estate, Nurai Island
Beachfront Villa, Palm Jumeirah
Murcia Villa, Jumeirah Golf Estates
The Index, Dubai International Financial Centre
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VIDEOGRAPHY
Gulf Sotheby’s International Realty creates a
professionally produced high-definition video that
shares the unique characteristics of a property. Based
on the brand’s iconography of bold visuals, a property
is conveyed in a refined style of shots and smooth
transitions with a complementing mood music,
providing viewers with a grand and almost-personal
tour.
Gold
Platinum
Distinctive
Extraordinary
Signature
Non-Exclusive Regional Reach
Exclusive Properties
16 weeks
Regional Reach
Global Reach
On request or independently selected
Exclusive
Rich Content
Regional Reach
Global Reach
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$
4,000.00
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GCC REACH
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GCC REACH / GULFSOTHEBYSREALTY.COM
Providing consumers a content-rich destination that
focuses on property, lifestyle and location allow Gulf
Sotheby’s International Realty to showcase the
properties in a compelling way. gulfsothebysrealty.com
presents property details page, which provides potential
buyers with high-definition video, highresolution images, and narration.
Building on consumer demand for a more visual search
experience, the website also empowers visitors to
customise their search based on the home feature most
important to them, such as by lifestyle or amenity.
The Editor’s Pick is a hand-picked property by Gulf
Sotheby’s International Realty based on the standards
set by the global Sotheby’s International Realty® brand.
This feature showcases the selected property on the
website with highlights on its unique selling points and
distinctive characteristics.
gulfsothebysrealty.com
Editor's Pick
Distinctive
Extraordinary
Signature
Non-Exclusive Regional Reach
Exclusive Properties
16 weeks
Regional Reach
Global Reach
On request or independently selected
Exclusive
Rich Content
Regional Reach
Global Reach
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GCC REACH / PREMIUM LISTING PORTALS
In this fast-paced digital age, real estate listings and
search portals act as a boon for those who do not have
much time to go out searching for a home to buy or
lease. All listings of Gulf Sotheby’s International Realty
are actively promoted on the UAE’s highly visited
online real estate portals, including propertyfinder.ae,
justproperty.com, dubizzle.com, and bayut.com.
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GCC REACH / eDM CAMPAIGNS
Properties are launched to the market through a
targeted electronic direct mailer (eDM) campaign to
a selected list of the company's network based on the
parameters of the properties. The eDM campaign runs
in sequence during the exclusivity period.
Distinctive
Extraordinary
Signature
Non-Exclusive Regional Reach
Exclusive Properties
16 weeks
Regional Reach
Global Reach
On request or independently selected
Exclusive
Rich Content
Regional Reach
Global Reach
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GCC REACH / SOCIAL MEDIA
Social media are complementing the online strategy
through various channels – such as Facebook,
LinkedIn, Twitter, Instagram, YouTube, Pinterest, and
Google+ – which have high penetration and usage
within the GCC. The company’s strategy is to capture
any opportunity and increase traffic to the dedicated
landing pages and convert it into leads.
Distinctive
Extraordinary
Signature
Non-Exclusive Regional Reach
Exclusive Properties
16 weeks
Regional Reach
Global Reach
On request or independently selected
Exclusive
Rich Content
Regional Reach
Global Reach
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PUBLIC RELATION EFFORTS / EDITORIAL OPPORTUNITIES
ONLINE & OFFLINE
Gulf Sotheby’s International Realty’s content marketing
strategy is aimed at online and offline channels including
publishers, news outlets, and social media channels. It
provides the property with an incredible level of visibility
and increased opportunities to generate sales leads.
Distinctive
Extraordinary
Signature
Non-Exclusive Regional Reach
Exclusive Properties
16 weeks
Regional Reach
Global Reach
On request or independently selected
Exclusive
Rich Content
Regional Reach
Global Reach
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Prestige | March/April 2016
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GCC REACH / OUTDOOR SIGNAGE
Gulf Sotheby's International Realty utilises this medium
as an especially effective way to capture attention, reach
busy people, change attitudes, and convey an important
message, as well as, with a strategic choice of location,
such as along highly trafficked metro areas.
Signage Board Designs
Distinctive
Extraordinary
Signature
Non-Exclusive Regional Reach
Exclusive Properties
16 weeks
Regional Reach
Global Reach
On request or independently selected
Exclusive
Rich Content
Regional Reach
Global Reach
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EXCLUSIVE PROPERTIES
GCC REACH & GLOBAL REACH
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GLOBAL REACH / WEBSITE
AN IMMERSIVE
EXPERIENCE
sir.com
Our website, sir.com attracts more consumers to
search, view and inquire than any other luxury real Annually sir.com invites:
estate website. Millions of viewers immerse
• 11,000,000 visits
themselves in our collection of millions of vibrant,
• 75,000,000 page views
quality property photographs.
• 25,000,000 property
detail pages viewed
Annually, sir.com invites:
• 52% visits from outside US
Our global website, sir.com
attracts more consumers to
search, view and inquire than
any other luxury real estate
website. Millions
of viewers immerse
themselves in our collection of
millions of vibrant, quality
property photographs, videos
and virtual walkthroughs.
• 11,000,000 visits
• 75,000,000 page views
• 25,000,000 property detail pages viewed
• 56% visits from outside US
2015’s Most Visited Luxury Real Estate Site
2015 Outstanding Website WebAward by Web
Marketing Association
2015 W3 Gold Award by the Academy of
Interactive and Visual Arts
Distinctive
Extraordinary
Signature
Non-Exclusive Regional Reach
Exclusive Properties
16 weeks
Regional Reach
Global Reach
On request or independently selected
Exclusive
Rich Content
Regional Reach
Global Reach
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www.sothebysrealty.com
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GLOBAL REACH / SIR CASCADING PLATFORM
Your property may also be found on our network of
interconnected, locally focused and globally aware
Sotheby’s International Realty® network members’
websites. Each Sotheby's International Realty® office is
a luxury market share leader in their respective
territory, allowing Gulf Sotheby’s International Realty
to deliver personal connections with affluent
purchasers in key feeder markets, combining local
expertise with global reach.
Sample Listings on Affiliate Websites
Distinctive
Extraordinary
Signature
Non-Exclusive Regional Reach
Exclusive Properties
16 weeks
Regional Reach
Global Reach
On request or independently selected
Exclusive
Rich Content
Regional Reach
Global Reach
�
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GLOBAL REACH / GLOBAL MEDIA
With Sotheby's International Realty® strong global
media partnerships, Gulf Sotheby’s International Realty
features the properties through exclusive editorials and
custom content series on influential channels, providing
unrivalled exposure on global media.
With an emphasis on brand exclusivity, cutting-edge
advertising technologies, strategic content integration
and social traffic drivers, our brand utilises handselected media powerhouses whose innovation,
experience and international impact allow our network
to successfully connect buyers and sellers globally.
The plan to successfully market your home includes a
combination of powerful interactive and direct mail
efforts to generate additional consumer interest both
locally and globally.
Distinctive
Extraordinary
Signature
Non-Exclusive Regional Reach
Exclusive Properties
16 weeks
Regional Reach
Global Reach
On request or independently selected
Exclusive
Rich Content
Regional Reach
Global Reach
Online Media Distribution
The New York Times
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The Wall Street Journal
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Mansion Global
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Financial Times
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International New York Times
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Architectural Digest
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Luxury Estate
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PropGOLuxury.com
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James Edition
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Home Adverts
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Sample Listings on Global Media Channels
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SIR MOBILE / GEO-TARGETED SEARCH APP
SIR Mobile is the only luxury real estate mobile app
that utilises state-of-the-art technology to connect
luxury properties with affluent buyers through
Geo-targeting and advanced search features. SIR
Mobile works on Android, Apple and Blackberry, and
is available in 63 countries and territories worldwide.
Features include:
• GPS Search: allows app users to find the closest homes to wherever they are
• Map Draw Tool: enables app users to draw their own custom search
• Driving directions to the homes that interest the app users or property buyers/intenders
Distinctive
Extraordinary
Signature
Non-Exclusive Regional Reach
Exclusive Properties
16 weeks
Regional Reach
Global Reach
On request or independently selected
Exclusive
Rich Content
Regional Reach
Global Reach
�
�
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FEATURE PROPERTY LISTINGS
According to a listing portal metrics, online property
segment attracts more than 3.5 million visits a month.
Gulf Sotheby's International Realty's ability to feature
property listings ensures central front-page positioning for
our most exclusive offerings. This prime positioning can
generate up to 10 times more exposure for our vendors.
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INNOVATIVE TECHNOLOGY / eGALLERY
The Sotheby’s International Realty eGallery is a real
time, dynamic property slide show designed to provide
worldwide reach to a property.
eGallery is displayed on high-definition screens in the
Sotheby’s International Realty and Sotheby’s auction
house locations around the world.
Distinctive
Extraordinary
Signature
Non-Exclusive Regional Reach
Exclusive Properties
16 weeks
Regional Reach
Global Reach
On request or independently selected
Exclusive
Rich Content
Regional Reach
Global Reach
�
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PUBLIC RELATION EFFORTS / HAUTE MAGAZINE
haute showcases the art of luxury living, lifestyle and
Gulf Sotheby’s International Realty’s collection of
properties and projects in the UAE, GCC and through
the major international metropoles. haute has a valued
readership of UHNWIs/HNWIs and can be found in
5-star hotels, in-flight, and in the first and business
class lounges of many leading airlines throughout the
region.
A digital version is available on haute-mag.com.
haute Magazine, Volumes 01-03
Distinctive
Extraordinary
Signature
Non-Exclusive Regional Reach
Exclusive Properties
16 weeks
Regional Reach
Global Reach
On request or independently selected
Exclusive
Rich Content
Regional Reach
Global Reach
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Editorial Coverage & Advertising
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AFFILIATE NETWORK / PROPERTY DISTRIBUTION
eDM CAMPAIGN
Each Sotheby’s International Realty® office is a luxury
market share leader in their respective territory,
allowing Gulf Sotheby’s International Realty to deliver
personal connections with affluent purchasers in key
feeder markets. Properties are promoted to the market
through an eDM campaign, which is sent directly to the
discerning groups within the Sotheby’s International
Realty® network.
SIR Affiliate Owners / SIR Top 1000 /
SIR Global Brokers / SIR Agents Languagespecific Groups
Distinctive
Extraordinary
Signature
Non-Exclusive Regional Reach
Exclusive Properties
16 weeks
Regional Reach
Global Reach
On request or independently selected
Exclusive
Rich Content
Regional Reach
Global Reach
�
�
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GLOBAL SOCIAL MEDIA OPPORTUNITIES
Sotheby’s International Realty® uses social media to
connect the brand to the vast community of real estate
intenders and influencers from across the globe.
With 56 million social impressions worldwide, 400,000
visits to sothebysrealty.com via social referrers,
thousands of properties showcased, and over 315,000
followers across Twitter, Google+, LinkedIn, Instagram,
YouTube, and Pinterest, Sotheby’s International Realty®
has massive global reach as well as the ability to engage
and interact in real-time, creating real, meaningful, and
lasting connections.
Distinctive
Extraordinary
Signature
Non-Exclusive Regional Reach
Exclusive Properties
16 weeks
Regional Reach
Global Reach
On request or independently selected
Exclusive
Rich Content
Regional Reach
Global Reach
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GLOBAL EDITORIAL OPPORTUNITIES
With Sotheby's International Realty® strong global
media partnerships, Gulf Sotheby's International Realty
features the properties through exclusive editorials and
custom content series on influential channels, providing
unrivalled exposure on global media.
Sothebys.com | May 2016
Architectural Digest | April 2016
Distinctive
Extraordinary
Signature
Non-Exclusive Regional Reach
Exclusive Properties
16 weeks
Regional Reach
Global Reach
On request or independently selected
Exclusive
Rich Content
Regional Reach
Global Reach
¯
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Financial Times | February 2016
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ART & HOME MAGAZINE
Advertising your properties in one of the signature
publications of Sotheby’s Auction and Sotheby’s
International Realty®
Sotheby's Magazine / Art & Home is the literary collaboration
capturing the art & real estate world presented by Sotheby's
& Sotheby's International Realty. This lavish larger format
magazine enriches readers with sophisticated content
related to the art and real estate world. This large format
lavishly produced magazine has been created for a
sophisticated global audience with a passion for fine art,
beautiful environments, extraordinary jewels and watches,
wine, travel and of course exquisite homes - all the elements
of an extraordinary life.
Distribution of Art & Home include:
•
•
•
•
Auction clients with $50,000-$5 million in transactions
Distribution at all 70 Sotheby’s Offices around the world
Distribution at Park Hyatt Hotels in 18 Countries
Distributed at high profile auction events in NY, London,
LA & Hong Kong
Distinctive
Extraordinary
Signature
Non-Exclusive Regional Reach
Exclusive Properties
16 weeks
Regional Reach
Global Reach
On request or independently selected
Exclusive
Rich Content
Regional Reach
Global Reach
$
1,500.00
$
Art & Home| March 2015
Art & Home| May 2015
4,000.00
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CONFIDENTIAL BY THE SOTHEBY’S AUCTION HOUSE
Confidential is a marketing opportunity to expose
a listing, which is truly confidential and not on the
market in any way. This is a marketing piece, which
the Sotheby's International Realty® has developed
closely with Sotheby’s Auction House to showcase a
selection of unique and exceptional homes, which are
not currently available to the general market. It is a
password protected electronic brochure, which features
8 to 10 confidential properties from around the world.
Sotheby’s Auction House’s clients include:
•
•
•
•
•
•
71 of Forbes’ 100 World’s Richest People
253 of Forbes’ 400 Richest Americans
78 of Forbes’ Top 100 Richest Americans
86 of Forbes’ Top 500 CEOs
12 of Forbes' 400 50 Under 40 List
60 of Worth Magazine's Benefactor 100 List
Gerhard Richter's "Wall" Sold for $28.7 Million at Sotheby's
Distinctive
Extraordinary
Signature
Non-Exclusive Regional Reach
Exclusive Properties
16 weeks
Regional Reach
Global Reach
On request or independently selected
Exclusive
Rich Content
Regional Reach
Global Reach
¯
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ADDITIONAL COLLATERAL
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INTERACTIVE WALK-THROUGH / VIRTUAL REALITY (VR)
3D solutions for real estate is one the most immersive
ways to experience a property’s space. An end-to-end,
cloud-based technology is utilised by Gulf Sotheby’s
International Realty to create highly realistic property
interactive walk-through. Since the models do not
require complicated software for end-users, viewers
anywhere in the world are able to explore the models
from their desktop or mobile device, or at any Gulf
Sotheby’s International Realty’s events through a VR
headset.
Virtual Reality experiences on desktop and mobile devices
Distinctive
Extraordinary
Signature
Non-Exclusive Regional Reach
Exclusive Properties
16 weeks
Regional Reach
Global Reach
On request or independently selected
Exclusive
Rich Content
Regional Reach
Global Reach
$
3D Dollhouse Model Navigation by Matterport
4,000.00
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DEDICATED LANDING PAGE
A dedicated landing page is built with latest technologies
and trends in web design, featuring a captivating
content commissioned by Gulf Sotheby’s International
Realty. At a glance, the contents – including photos and
videos – convey the size, architectural style, condition,
quality and an impression of the neighbourhood,
potentially making an emotional impact and connection
with prospective buyers.
Distinctive
Extraordinary
Signature
Non-Exclusive Regional Reach
Exclusive Properties
16 weeks
Regional Reach
Global Reach
On request or independently selected
Exclusive
Rich Content
Regional Reach
Global Reach
$
4,000.00
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DIGITAL & PRINTED BROCHURE
A custom printed and digital materials are created, with
highlights on the unique selling points. These materials
are shared with interested parties during enquiries and
in-person meetings, as well as distributed globally to
select Sotheby's International Realty® affiliate offices
and Sotheby’s Auction House’s locations — immediately
extending a property’s marketing reach and exposure.
londonhuis.com
LONDON HUIS
E M I R AT E S H I L L S
An Elegant & Extraordinary Villa
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Digital Brochure
Printed Brochure
Distinctive
Extraordinary
Signature
Non-Exclusive Regional Reach
Exclusive Properties
16 weeks
Regional Reach
Global Reach
On request or independently selected
Exclusive
Rich Content
Regional Reach
Global Reach
$
$
1,500.00
1,500.00
$
4,000.00
$
4,000.00
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This material is published by Gulf Sotheby’s International Realty, independently owned and operated by High End Real Estate LLC (ORN 12521). Sotheby's International Realty® is a registered trademark licensed to Sotheby's International Realty Affiliates LLC. Sotheby's International Realty,
Inc. is owned and operated by Realogy. The information set forth in this publication is based on information provided by third parties that we consider reliable. However, we do not guarantee the accuracy or completeness of any information and shall have no liability for errors or omissions or
inaccuracies, under any circumstances, in this listing, advertising, promotional or public statements and materials. The offerings are subject to change, including price, or withdrawal without notice. Prices for projects based outside of the UAE are subject to currency fluctuations. We do not
guarantee any future earnings. All dimensions are approximate and have not been verified.
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