CERASPAÑA 29 INGLES.indd

Transcription

CERASPAÑA 29 INGLES.indd
CERASPAÑA/29
2012 / CERAMICS / ARCHITECTURE / DESIGN
TILE OF SPAIN AROUND THE WORLD
OUTSTANDING TILES
WE INTERVIEW COR, 10TH WINNER OF CERAMIC IN ARCHITECTURE AWARD
CERAMIC TILE AS AN INGREDIENT FOR SUCCESS
CERASPAÑA/29
Editorial
Summary
Ceramic: a material you can trust
This new edition of Ceraspaña once again reflects the huge capacity ceramic materials
have to provide answers and solutions for the most demanding architects and interior
designers. The magazine looks at two interesting projects in which ceramic coverings
undeniably play a major part.
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EDITORIAL
CERAMIC: A MATERIAL YOU CAN TRUST
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CERAMIC: DESIGN IN THREE DIMENSIONS
As the architects at COR, the practice that won the 10th round of the Ceramic Tile
Awards say, “it is essential for an architect to be able to trust the materials he works
with. If he feels confident with the materials then he can take on more challenges and
venture to deliver new and more personal solutions.” In this lies the greatness of ceramic: it is a material that never disappoints. History itself vindicates its use and, even so,
the manufacturers that Tile of Spain embraces remain resolute in their commitment to
technological innovation.
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TILE OF SPAIN AROUND THE WORLD
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COR AND
ARCHITECTURALSUSTAINABILITY
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MONEO: MAGNIFICENT WITH CERAMIC
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SHOWROOM
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NEWS AND EVENTS
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11th TILE OF SPAIN ARCHITECTURE AND
INTERIOR DESIGN AWARDS
Some of the most revolutionary innovations to have come out of the industry globally
have come from Spain. Digital printing is one of them. Thanks to this technology tiles
with volumes and relief decorations that were unthinkable from a technical point of view
a few years ago, are now available. These and many other developments have been
shown at the many trade fairs and seminars that Tile of Spain attended this spring. Our
products are being seen by specifiers all over the world and their trust in ceramic from
Spain is building all the time.
www.ceraspana.es
READER SERVICE
If you would prefer to receive the extended digital version of the magazine
instead of the hard copy, please register at www.ceraspana.es
If you would like to receive more information on the companies featured in
Ceraspaña, contact ASCER: [email protected] or visit our website, www.
spaintiles.info
ISSUE 29 · 2012
EDITED BY ASCER
Spanish Ceramic
Tile Manufacturers´ Association
C/ Ginjols, 3 · 12003 Castellón · Spain
Tel. +34 964 727 200 · Fax +34 964 727 212
[email protected] · http://spaintiles.info
Ceraspaña is a free newsletter distributed by ASCER.
PUBLISHED
Iberamic Inc.
PUBLISHED
Plató
PATROCINADO POR
FRONT COVER PHOTO: MUCA, AUDITORIUM
+ CASA DE LA MÚSICA IN ALGUEÑA
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CERAMIC:
DESIGN IN THREE DIMENSIONS
In its ongoing technical and aesthetic evolution during recent years, the ceramic tile market has developed volumetric and
technical pieces that offer innovative finishes such as digital printing, which has have revolutionized decorative possibilities
and placed depth and the subtle play of proportion and relief center stage. Tiles today go far beyond the limitations of their
flat surface and offer us a fresh new way of living and of experiencing spaces.
Apavisa Porcelánico, Diagonal Up Series
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L
ately ceramic tiles have adapted to the
new requirements in terms of decor and
have been enriched through new finishes.
The aesthetic properties of ceramic tiles
have thus multiplied and developments
such as volumetric tiles and digital printing
have opened new horizons in the search for
the right decor for the space in question.
This profusion of finishes is in addition to
the traditional wealth of options ceramic tiles afford in terms of formats, textures and
colors and together all these elements provide an extensive range of possibilities that
can create the most diverse styles and environments.
Tiles with relief decor use volume as the
critical factor for creating sensations. The
third dimension means that new visual and
tactile effects can be generated, transforming stillness into movement and exploiting
depth to its best advantage. Volume also
plays with light and it is surprising to see
how many subtle new effects can be created from this combination of movement and
depth. Outdoors, wavy lines moving about
work with the light to create a composition of shadows that change as the hours
of the day pass by and create a sense of
movement over the building’s facade. With
artificial light we can make spaces vibrant,
Tiles with volume enable
new visual and tactile
effects to be created,
transforming lineality into
movement and exploiting
depth.
Land Porcelanico, Farenheit Series/Collection
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Maarazz
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creating an array of shades of color and
sensations in line with the designer’s taste.
On these volumetric surfaces a shiny finish
enhances the 3D effect and draws attention
to a specific part of a room, while matt finishes enhance more minimalist, sophisticated
settings.
To make these kinds of curved and volumetric tiles manufacturers have deployed industrial processes such as thermoforming:
this is used for finished tiles and enables
each one to be curved in a particular way.
The aesthetic result is extraordinary: flat
surfaces are taken over by a revolutionary
concept for ceramic that at times turns the
materials into something akin to a work of
art, presenting them to the end user in a novel way, connecting more with the senses
and transforming the way in which the space is used.
Architects and interior decorators are aware
of the traditional technical advantages of
ceramic products and are also aware of the
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CERASPAÑA/29
new possibility of playing with depth, volume and light and have come up with brilliant
examples of innovative uses both on facades and in the interiors of homes and public
spaces.
The key to succeed with the final effect is
to be restrained when using these tiles in
the decor, restricting the surfaces with volume to particularly visible and specific areas
where they will create the desired result.
Equally, the advances in production systems and product design have enabled manufacturers to use techniques such as digital printing on the surface of ceramic tiles
which has provided the scope to reproduce
any photographic image onto to the already
Saloni, Proyeccion Series/Collection
Flat surfaces are being
overtaken by a new
aesthetic concept that at
times turns the materials
into something akin to a
work of art.
broad spectrum of traditional plain colors
and flat textures. We can thus now design
rooms featuring all kinds of motifs, altering
the sense of space they create, playing with
depth and creating volumes so that the
surfaces in the various rooms of the home
Ceramicas Aparici,
Jungle Bosco Serie Jungle Collection
Ceraworld Cerámicas /Eskema, Epsilon Series
CERASPAÑA/29
Azteca, Chic R75 Series
are as personalized as possible. Thanks to
these advances Spain’s ceramic tile sector
now spearheads this decor which is what is
what the consumer demands for the design
of unique, tailor-made spaces. The only limits are those set by one’s imagination
Po cel
Por
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oss, 90007
00007-90
900890
088-9900
08009 Seri
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es
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TILE OF SPAIN AROUND THE WORLD
The Tile of Spain brand and the Spanish manufacturers of ceramic
tiles run a hectic schedule of trade fairs, seminars and workshops
to promote themselves around the world. Trade fairs were back to
back this spring and we ran several educational program events for
specifiers.
Every year Tile of Spain organizes welcomed seminars for specifiers.
EXHIBITING AT MOSBUILD
AND RUNNING SEMINARS FOR
SPECIFIERS
The Russian Federation is currently one of the world’s biggest importers of ceramic tiles and ranks second amongst the export destinations for Spanish ceramic tile products, which sold 20% more volume
there in 2011.
36 manufacturers that are members of ASCER exhibited at Moscow’s
construction materials fair MOSBUILD in early April as part of the Spanish National Stand organized by ICEX.
The seminars feature a display area where manufacturers present their latest innovations geared to the
market in question.
In coordination with the Spanish Commercial Office in Moscow and
with the support of ICEX, ASCER ran two seminars designed to enhance the image of Spain’s ceramic floor and wall tile industry. The
seminars were part of the dedicated Country Plan devised to promote
Spanish ceramic tiles in the Russian marketplace and the target audience was specifiers. Held in Krasnodar in March and in Kaliningrad
in late May, the events each drew a total audience of 200, split between retailers, architects, interior designers and the specialized press.
TILE OF SPAIN VISITS
THE ASIAN GIANT
For the second year running ASCER organized a group stand for 10 Tile
of Spain companies at CERAMICS CHINA 2012, which took place in
Shanghai from 9th to 12th April. This initiative too was supported by ICEX.
The Spanish presence received significant support from the fair organizers, with the Tile of Spain logo being featured on the home page of the
fair’s website along with a direct link to the catalog of Spanish exhibitors.
This sheer size of the Chinese market and the ongoing growth of its
economy in recent years make it attractive to Spain’s ceramic tile sector, which is able to position itself at the high, added value end of the
market. In 2011 exports to China rose 23.7% to a value of 11.8 million
euros.
10 companies exhibited at CERAMICS CHINA in Shanghai.
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TILE OF SPAIN AROUND THE WORLD
PROMOTING IN THE USA
Purchases of Spanish ceramic tiles in the North American marketplace have now stabilized, with the USA now the 9th biggest market for
our industry’s exports. The USA is still a priority destination for Tile
of Spain and the country is in fact the target of a dedicated Country
Plan that includes activities such as exhibiting at trade fairs, organizing
seminars and educational events, an advertising campaign and much
more.
28 Spanish manufacturers of ceramic tiles joined the Official Stand
organized by the Institute for Foreign Trade (ICEX) at the most recent
edition of COVERINGS, which this year was held in Orlando (Florida).
During the fair a number of seminars and educational events were offered for North American architects, interior designers, designers, retailers, contractors and installers and an international press conference
was held on the opening day.
Full information on the trade fairs, seminars and other events in the USA is available at
www.tileofspainusa.com
Tile of Spain was also represented at the AIA (American Institute of
Architects) National Convention, which took place from May 17-19 in
Washington. The Information Stand organized by ICEX in collaboration with the Commercial Office of Spain in Miami, featured a display
of tiles with technical applications, ceramic tiles produced in line with
sustainable development and the diverse range of specifically architectural solutions developed by the twelve participating manufacturers. As customary during these conventions, a full program of lectures were scheduled which reviewed the latest product trends and the
leading edge designs available for the most innovative architectural
creations.
The extensive program of seminars given at the AIA National Convention and Design Exposition has made this itinerant convention the top
event that the American Institute of Architects organizes and that is
now, as a result, the leading forum for discussion of the latest innovations in architecture and interior design. The American Institute of
Architects is the foremost association of architects in the United States
and currently has over 76,000 members.
Lastly, a seminar was also held in Seattle for the members of the Washington State Floor Covering Association (WSFCA), which was attended by around 100 specifiers. Led by Tile of Spain consultant, Ryan
Fasan, the seminar covered two subject areas: “Trends, Innovation and
Technology” and “Environmental Ceramic: Grey Area or Green?” Tile of
Spain regularly sponsors seminars on tiles for the WSFCA and participates in similar initiatives run by other associations across the United
States – all part of the ambitious Country Plan.
CERSAIE 2012: BOLOGNA, SEPTEMBER
The 30th edition of CERSAIE is set to take place from September 2529 in Bologna, Italy. CERSAIE and CEVISAMA are events not to be
missed and are the world’s top two fairs for the ceramic tile industry,
where manufacturers launch their latest innovations. ACER is once
again organizing a group stand at CERSAIE, with the support of ICEX
and this year will be introducing a singular development: the exhibitor
catalog as an app for iPad, iPhone and Android devices.
972 companies exhibited at CERSAIE in 2011, of which 264 were foreign. 470 of these exhibitors were manufacturers of ceramic floor and
wall tiles. Once again, Spain was the largest foreign group. At this
upcoming thirtieth edition of the show, there will 95 exhibitors from
Spain, a significant increase from last year and a clear indication of the
sector’s commitment to overseas markets.
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JESÚS RÓDENAS AND MIGUEL OLIVARES
COR AND ARCHITECTURAL
SUSTAINABILITY
Jesús Ródenas and Miguel Olivares founded Cor & associates in 2006 with the prime objective, as they say, of making things possible. This is their leitmotiv. Since then they have been
seeking optimum creative solutions to conquer challenges, taking an integrated, interdisciplinary approach to interpreting the many variables that every project involves. This is how they
achieve their objective: to turn a project into a reality. The Auditorio + Casa de la Música
(MUCA) is a fine example of this way of working.
B
ack in 2001, two young students of Architecture at the Polytechnic College of
Alicante registered to attend the Workshops
on the uses of Ceramic Tiles organized by
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ASCER in Castellón. Their expectations, as
they turned up for the event, were fairly basic, essentially because they knew nothing
about the material.
Miguel and Jesús attended a number of presentations about the material over those few
days that covered its specifications and technical properties. They learned, from the
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staff at the ITC (Institute for Ceramic Tile Technology), about the great and varied possibilities that the material could offer their projects and also how new developments could
be used to generate more projects.
Thanks to ASCER they learned how the industry worked and were able to see the entire production process in situ as they visited
several factories in the area. The experience, they claim, was extremely positive as it
combined theoretical aspects of tiles with an
insight into their practical application, with
the experiences of the factories reinforcing
the impressions the students had gained in
the classroom.
Ceramic was chosen
as a covering because
it offered two of the
attributes the venue
should have: versatility
and durability.
The auditorium was created in response to
the community’s need to have somewhere
to get together and enjoy cultural activities.
Ceramic was chosen as a covering because it offered two of the attributes the venue
should have: versatility and durability. Porcelain offered the technical properties, not
just as a covering but also as a long-lasting
material, that would ensure the success of
the mission with which the architects had
been entrusted: it is a material that inspires
confidence and a sense of security; experts
know just how much it can give and how far
it can be pushed.
Ever since, as well as being a part of their
projects, ceramic has been for them a
springboard for developing valuable professional friendships and networking.
In 2008 the Town Council of Algueña, a village of 2000 inhabitants in the inland area
of the province of Alicante (Spain) whose
economy is based on agriculture and quarrying marble, needed to improve the cultural
infrastructure provided for the community.
With only a very tight budget available, Cor &
Associates was selected to design a building
that would be able to accommodate the full
range of musical and cultural activities. The
challenge was resolved in a very short space of time and an architecturally sustainable
– in other words environmentally, economically and socially sustainable – solution was
found. The result was the construction of an
auditorium and the renovation and revamping of the old Civil Guard station.
The founders of Cor & asociados, Miguel Olivares and Jesús Ródenas.
Essentially linked to the features of ceramic
tiles are the many perceptual solutions the
material can be made to deliver. In this ins-
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tance the challenge was to create a product
that would stimulate a series of emotions
derived from how people perceived the tiles.
The idea was in the architects’ minds from the
outset; it could be defined but not shown as it
still did not exist. The iridescent finish chosen
for the building’s cladding gave the impression that it looked different at every moment,
a vibrant volume made of varying textures.
The auditorium is built as a parallelepiped,
very similar to the blocks of marble that are
extracted from the nearby quarries. The
combination of polyhedral shape and pearlized surface create an identity totally in tune
with the surroundings which blends well into
the landscape.
These two young architects are quite convinced that quality architecture can be created on tight budgets, and demonstrate this
very clearly in this building. Sustainability is
not just about the environment but is also an
economic and social issue. MUCA proves
the point.
Their thought is that, thanks to its innate features of ceramic as a material, constant innovation in the fields of uses, shapes and ways
It was decided to combine building a new module with renovating
and revamping the old Civil Guard Station.
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That architects work
in partnership with the
ceramic tile industry is
crucial, in their opinion.
of approaching it will be the way forward for
the industry and the principal challenge it will
face in the future.
They firmly believe that ceramic should keep
reinventing itself and exploit its emotional
strengths (colors, saturation, depth...) and durability in order to highlight and express its full
potential outside of its traditional flat structure.
They suggest that the issue is not to look at
where one has arrived, but to imagine where
one could go. They feel that the work of the
architect, as a partner to the industry, has a
key part to play in this process given that as
well as being able to contribute from a technical, physical and chemical point of view,
architects are trained to know whether the
solution chosen will work on an aesthetic level and be accepted by the rest of the professionals involved. The product they crea-
The iridescent finish of the ceramic reflects the changing light of
the landscape, creating interesting aesthetic effects.
ted “ex novo” for MUCA is an example. This
porcelain cladding with a pearlized finish is
being very well received by the international
market.
It is essential that architects can be confident of the materials they use. A sense of
security that they will do the job means the
architect can tackle new concepts and dare
to deliver more personalized solutions. This,
for a professional, is priceless
The geometric shape of the auditorium is reminiscent of the blocks of
marble that are extracted from the
nearby quarries.
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Hotel façade. Photo: Duccio Malagamba.
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THE ARAGONIA PROJECT
JOSE RAFAEL MONEO VALLÉS
MONEO:
MAGNIFICENT WITH CERAMIC
Renowned architect Rafael Moneo, winner of the 1996 Pritzker Prize and the 2012 Príncipe
de Asturias Prize for the Arts, was the designer of the ambitious Aragonia complex in the city
of Zaragoza (Spain), a project in which ceramic tiles are the indisputable star of the show.
The choice of Muel blue slats and cladding give the facade a distinct Aragonese look while
demonstrating the versatility and sustainability of the material.
THE ARAGONIA COMPLEX
A
ragonia is a distinctly urban
multi-purpose complex combining housing, offices and a hotel
with a shopping and sports center
that Rafael Moneo has delivered
with the strict adherence to the
concise, and the budget, as well
as the brilliance that are his trademark. Despite the technical complexity and disparity of uses that
characterize the complex, the renowned architect has managed to
bring the entire design together as
a unified whole by using ceramic
as a cladding and thereby creating
exceptional finishes.
The hotel, the offices and the
complex’s retail level have been
built with a curtain wall wrapped
in horizontal ceramic tiles, while
the facade of the residential tower
blocks uses a simple flat cladding.
Though they may be different
shapes, all the tiles are of a similar material, blue ceramic, which
achieves a unity that was much
sought-after and also highlights the
uniqueness of the complex. Ceramic is a material that combines
earth and fire, natural pigments and
industrial processes, geometry and
Photo: Ducci
Duccioo Mala
Malaagam
gamba.
ba.
Moneo has
delivered a set
of buildings that
are cutting edge
and innovative in
their design and in
which ceramic tile
plays a major role.
technical features, just as this project does. Although the buildings
stand independently of each other
the ceramic tiles lend the complex
a certain homogeneity that, while
maintaining the abstract nature of
the various volumes, promotes the
perception of them as being parts
of a whole.
HOUSING
To underscore the importance of
housing, the residential blocks
are distinctly vertical – a bunch of
towers clad with all sorts of familiar style tiles with specific textures,
smooth and polished, that enhance
the cobalt blue color of their finish.
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CERASPAÑA/29
This cladding covers and creates a sense
of unity between the three volumes, which
stand in sharp contrast to the compelling horizontal plinth.
The project’s innovative choice of color and
finish give the facades an impeccable look. In
this particular instance the architects chose
ceramic from Aragón, the region where the
buildings have been constructed, along with
a color that is very typical of the area – Muel
blue – as the buildings’ defining features.
Using this color was a subtle acknowledgement of the development of Moorish ceramic, extending it to large formats such as the
tiles used on the facade of Aragonia.
Detail of the extruded ceramic tile
used on the facade of the office building. Photo: Duccio Malagamba
with an L-shaped section to create a dovetail
joint along its edges and is manufactured by
Gres de Aragón, which is based in the region
and has long been supplying ceramic tiles
for architectural use.
In the Aragonia complex as in many other
projects the versatility of the ceramic tiles
and their innovative application are stunning.
Used for both huge smooth facings and textured facades comprised of slats, the material translates the typical Muel pigment used
in old Aragonese buildings into the cobalt
blue signature of the exemplary contemporary work that is Aragonia
HOTEL AND OFFICES
On the office tower and the hotel the architects have used ceramic tiles in such a way
that they give the Cartesian System grid of
conventional curtain walls a woven look, demonstrating the flexibility of ceramic in terms
of it being able to exist alongside other designs and solutions. While this is no new
discovery, using ceramic tiles as the top
covering for a curtain wall is new in that it
is an alternative way of addressing the problem that always accompanies this type of
wall. This signature horizontal ceramic slat
was developed with the help of a team of
experts. It is an extruded ceramic paste tile
Photo
Ph
oto:: Migu
M g el Óscar Daza Hoya
y
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The conventional vitreous ceramic cladding covers
a vertical wall by means of a metallic sub-structure,
creating a ventilated facade system that holds water off
and provides substantial acoustic and thermal insulation.
In contrast to the flatness of the cladding on the residential
towers, this ceramic grid lends the surface a sensory nature
that makes the volumes attractive as the play of light and
shadow over them changes throughout the day.
SHOWROOM // LAST TRENDS
ELIRA DESIGN & CERAMIC · MOSAICOS SERIES / LA NOUVELLE COLLECTION · [email protected] · www.tresestilos.com
CERASPAÑA/29
Showroom
AZULEV
LIVEWOOD SERIES
[email protected]
www.azulev.com
PERONDA CERAMICAS
PLAZA CERAMICAS
FS COLLECTION BY PERONDA
[email protected] · www.peronda.com
MUSEUM SERIES-COLLECTION
[email protected] · www.plazatiles.com
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Showroom CERASPAÑA/29
CERAMICA CAS
CERAMICA ELIAS
AREEJ SERIES / NEW CLASSIC COLLECTION
[email protected] · www.casceramica.com
TECHNIK SERIES / LAVA COLLECTION
[email protected] · www.ceramicaelias.com
IBERO PORCELANICO
ROSA PORTUGAL SERIES /
PASTA BLANCA COLLECTION
[email protected]
www.iberoceramica.com
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CERASPAÑA/29
Showroom
ZIRCONIO
CENTER SERIES-COLLECTION
[email protected]
www.zirconio.es
20
CERACASA
HALCON CERAMICAS
VANITY SERIES
[email protected] · www.ceracasa.com
STYLE SERIES
[email protected] · www.halconceramicas.com
Showroom CERASPAÑA/29
UNDEFASA
AUSTIN SERIES
[email protected]
www.undefasa.com
TOGAMA
TAU CERAMICA
SIGNUM SERIES-COLLECTION
[email protected] · www.togama.com
ATLAS COLLECTION
[email protected] · www.tauceramica.com
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CERASPAÑA/29
Showroom
PORCELANICOS HDC
ONIX
RAP SERIES-COLLECTION
[email protected] · www.porcelanicoshdc.es
MYSTICGLASS SERIES / MODELO ISLANDE COLLECTION
[email protected] · www.onixmosaic.com
ROCERSA
CERES SERIES-COLLECTION
[email protected]
www.rocersa.es
22
News and Events
TILE OF SPAIN SCHEDULE OF UPCOMING TRADE
FAIRS AND SEMINARS
Tile of Spain companies are facing a hectic schedule of events for the fourth
quarter of 2012. In September around a hundred Spanish tile manufacturers
are set to exhibit at CERSAIE (Bologna, Italy, September 25-29) – the largest
contingent of foreign exhibitors at the show. A further two major events
come up in October: MADE EXPO (Milan, Italy, October 17-20) and ACE
TECH Bombay (India, October 18-21).
As for educational activities targeting specifiers, the schedule includes
events in the following cities:
Boston (USA, 13th and 14th September): double-purpose approach – image
building and educational event at the Harvard University Graduate School of
Design with training seminars for the teaching staff and students on the ceramic studies courses being run at this prestigious university, plus a commercial
event at the Boston Society of Architects that will include individual display
areas for participating companies and a seminar for practicing architects.
Liverpool (United Kingdom, October 25). Seminar and exhibition about architectural ceramic. Target audience: architects and interior designers.
Speakers will be architects Maurits van der Staay (Renzo Piano Building
Workshop) and Ignacio Fernández Solla (Arup).
Chelyabinsk (Russia, October 25): Spanish tile industry image-building seminar. Target audience: specifiers, Stuttgart and Frankfurt (Germany, November 6-8). Seminars organized jointly with architecture review AIT. Target
audience: specifiers. The Stuttgart seminar coincides with the Architect @
Work trade fair
11th CERAMIC TILE
COMPETITION LAUNCHED
ASCER (the Spanish Association of Manufacturers of Ceramic Wall and Floor Tiles) has
called for entries for the eleventh Ceramic Tile
Awards competition. The competition comprises three categories – architecture, interior
design and degree projects – and carries a
prize fund of 42,000 euros. As always, this year’s jury is comprised of eminent figures, including architects Juan Navarro Baldeweg and Francisco
Aires Mateus; Luis Martínez Santa-María; editor of Domus magazine Joseph Grima; Ramón Monfort; designer Matali Crasset and journalist Anatxu
Zabalbeascoa.
The closing date for registrations is October 23rd 2012 and the Prizes will
once again be awarded during CEVISAMA (Valencia, February 5-8, 2013).
The terms and conditions, registration form and full information regarding
this year’s and previous years’ competitions are available to the public at the
www.premiosceramica.com website
CERACASA WINS AWARD FROM SPANISH
ASSOCIATION OF SCIENTISTS (AEC)
FOR OUTSTANDING TRACK RECORD IN INNOVATION
PERONDA AND DESIGNER JUAN VIDAL
IN PARTNERSHIP
For a day Peronda’s facilities became the perfect photographic studio in which
to show Juan Vidal’s new autumn-winter 2012-2013 collection, which goes on
sale in shops worldwide this coming autumn.
The tile manufacturer engages in an active collaboration with the worlds
of fashion and art, which
are the sources of inspiration for all its collections
of floor and wall tiles. The
result of this synergy is
unmistakable
graphics,
with Peronda Cerámicas
devising a unique space
to this effect that featured
the motif from Juan Vidal’s
“chrystine” collection printed onto the ceramic.
See the video and more at: http://perondablog.blogspot.com.es/2012/05/
juan-vidal-y-peronda-ceramicas-crean-en.html
Emotile customised ceramic tile by CERACASA.
CERACASA was recently awarded the Placa de Honor AEC 2012 (2012
AEC Shield of Honor) for “its contribution to the development of highly
innovative products such as the large format tiles for facades and flooring
that are customized using the Emotile system, the Bionictile functional ceramic tiles that are environmentally friendly and the Ecom4tile, developed
as a result of their tremendous support of R, D + i.”
For the last fifteen years the AEC has been recognizing researchers and
companies that have set themselves apart through outstanding work in
science and technology, both in basic science and in applied science and
innovation
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