CERASPAÑA 29 INGLES.indd
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CERASPAÑA 29 INGLES.indd
CERASPAÑA/29 2012 / CERAMICS / ARCHITECTURE / DESIGN TILE OF SPAIN AROUND THE WORLD OUTSTANDING TILES WE INTERVIEW COR, 10TH WINNER OF CERAMIC IN ARCHITECTURE AWARD CERAMIC TILE AS AN INGREDIENT FOR SUCCESS CERASPAÑA/29 Editorial Summary Ceramic: a material you can trust This new edition of Ceraspaña once again reflects the huge capacity ceramic materials have to provide answers and solutions for the most demanding architects and interior designers. The magazine looks at two interesting projects in which ceramic coverings undeniably play a major part. 02 EDITORIAL CERAMIC: A MATERIAL YOU CAN TRUST 03 CERAMIC: DESIGN IN THREE DIMENSIONS As the architects at COR, the practice that won the 10th round of the Ceramic Tile Awards say, “it is essential for an architect to be able to trust the materials he works with. If he feels confident with the materials then he can take on more challenges and venture to deliver new and more personal solutions.” In this lies the greatness of ceramic: it is a material that never disappoints. History itself vindicates its use and, even so, the manufacturers that Tile of Spain embraces remain resolute in their commitment to technological innovation. 08 TILE OF SPAIN AROUND THE WORLD 10 COR AND ARCHITECTURALSUSTAINABILITY 14 MONEO: MAGNIFICENT WITH CERAMIC 17 SHOWROOM 23 NEWS AND EVENTS 24 11th TILE OF SPAIN ARCHITECTURE AND INTERIOR DESIGN AWARDS Some of the most revolutionary innovations to have come out of the industry globally have come from Spain. Digital printing is one of them. Thanks to this technology tiles with volumes and relief decorations that were unthinkable from a technical point of view a few years ago, are now available. These and many other developments have been shown at the many trade fairs and seminars that Tile of Spain attended this spring. Our products are being seen by specifiers all over the world and their trust in ceramic from Spain is building all the time. www.ceraspana.es READER SERVICE If you would prefer to receive the extended digital version of the magazine instead of the hard copy, please register at www.ceraspana.es If you would like to receive more information on the companies featured in Ceraspaña, contact ASCER: [email protected] or visit our website, www. spaintiles.info ISSUE 29 · 2012 EDITED BY ASCER Spanish Ceramic Tile Manufacturers´ Association C/ Ginjols, 3 · 12003 Castellón · Spain Tel. +34 964 727 200 · Fax +34 964 727 212 [email protected] · http://spaintiles.info Ceraspaña is a free newsletter distributed by ASCER. PUBLISHED Iberamic Inc. PUBLISHED Plató PATROCINADO POR FRONT COVER PHOTO: MUCA, AUDITORIUM + CASA DE LA MÚSICA IN ALGUEÑA 2 CERASPAÑA/29 CERAMIC: DESIGN IN THREE DIMENSIONS In its ongoing technical and aesthetic evolution during recent years, the ceramic tile market has developed volumetric and technical pieces that offer innovative finishes such as digital printing, which has have revolutionized decorative possibilities and placed depth and the subtle play of proportion and relief center stage. Tiles today go far beyond the limitations of their flat surface and offer us a fresh new way of living and of experiencing spaces. Apavisa Porcelánico, Diagonal Up Series 3 CERASPAÑA/29 L ately ceramic tiles have adapted to the new requirements in terms of decor and have been enriched through new finishes. The aesthetic properties of ceramic tiles have thus multiplied and developments such as volumetric tiles and digital printing have opened new horizons in the search for the right decor for the space in question. This profusion of finishes is in addition to the traditional wealth of options ceramic tiles afford in terms of formats, textures and colors and together all these elements provide an extensive range of possibilities that can create the most diverse styles and environments. Tiles with relief decor use volume as the critical factor for creating sensations. The third dimension means that new visual and tactile effects can be generated, transforming stillness into movement and exploiting depth to its best advantage. Volume also plays with light and it is surprising to see how many subtle new effects can be created from this combination of movement and depth. Outdoors, wavy lines moving about work with the light to create a composition of shadows that change as the hours of the day pass by and create a sense of movement over the building’s facade. With artificial light we can make spaces vibrant, Tiles with volume enable new visual and tactile effects to be created, transforming lineality into movement and exploiting depth. Land Porcelanico, Farenheit Series/Collection 4 CERASPAÑA/29 Maarazz Ma Mar azzi Espa azzi Espa ssppaña ñña, a, a, T rget Ta Tar geet Se Serie ies es A ala Alc alagre gres, gre s Lifesttone s, ne Se Serie riess Kee abe KKer abben, n, Lib LLibert beert rty Coolllllect ecttion tion onn Se Series, rie rie i ss,, New N w Yo Y rkk Collec Collectio Col lec ecttioon creating an array of shades of color and sensations in line with the designer’s taste. On these volumetric surfaces a shiny finish enhances the 3D effect and draws attention to a specific part of a room, while matt finishes enhance more minimalist, sophisticated settings. To make these kinds of curved and volumetric tiles manufacturers have deployed industrial processes such as thermoforming: this is used for finished tiles and enables each one to be curved in a particular way. The aesthetic result is extraordinary: flat surfaces are taken over by a revolutionary concept for ceramic that at times turns the materials into something akin to a work of art, presenting them to the end user in a novel way, connecting more with the senses and transforming the way in which the space is used. Architects and interior decorators are aware of the traditional technical advantages of ceramic products and are also aware of the 5 CERASPAÑA/29 new possibility of playing with depth, volume and light and have come up with brilliant examples of innovative uses both on facades and in the interiors of homes and public spaces. The key to succeed with the final effect is to be restrained when using these tiles in the decor, restricting the surfaces with volume to particularly visible and specific areas where they will create the desired result. Equally, the advances in production systems and product design have enabled manufacturers to use techniques such as digital printing on the surface of ceramic tiles which has provided the scope to reproduce any photographic image onto to the already Saloni, Proyeccion Series/Collection Flat surfaces are being overtaken by a new aesthetic concept that at times turns the materials into something akin to a work of art. broad spectrum of traditional plain colors and flat textures. We can thus now design rooms featuring all kinds of motifs, altering the sense of space they create, playing with depth and creating volumes so that the surfaces in the various rooms of the home Ceramicas Aparici, Jungle Bosco Serie Jungle Collection Ceraworld Cerámicas /Eskema, Epsilon Series CERASPAÑA/29 Azteca, Chic R75 Series are as personalized as possible. Thanks to these advances Spain’s ceramic tile sector now spearheads this decor which is what is what the consumer demands for the design of unique, tailor-made spaces. The only limits are those set by one’s imagination Po cel Por ce aani anni nite ttee Dos oss, 90007 00007-90 900890 088-9900 08009 Seri Ser erirries es 7 CERASPAÑA/29 TILE OF SPAIN AROUND THE WORLD The Tile of Spain brand and the Spanish manufacturers of ceramic tiles run a hectic schedule of trade fairs, seminars and workshops to promote themselves around the world. Trade fairs were back to back this spring and we ran several educational program events for specifiers. Every year Tile of Spain organizes welcomed seminars for specifiers. EXHIBITING AT MOSBUILD AND RUNNING SEMINARS FOR SPECIFIERS The Russian Federation is currently one of the world’s biggest importers of ceramic tiles and ranks second amongst the export destinations for Spanish ceramic tile products, which sold 20% more volume there in 2011. 36 manufacturers that are members of ASCER exhibited at Moscow’s construction materials fair MOSBUILD in early April as part of the Spanish National Stand organized by ICEX. The seminars feature a display area where manufacturers present their latest innovations geared to the market in question. In coordination with the Spanish Commercial Office in Moscow and with the support of ICEX, ASCER ran two seminars designed to enhance the image of Spain’s ceramic floor and wall tile industry. The seminars were part of the dedicated Country Plan devised to promote Spanish ceramic tiles in the Russian marketplace and the target audience was specifiers. Held in Krasnodar in March and in Kaliningrad in late May, the events each drew a total audience of 200, split between retailers, architects, interior designers and the specialized press. TILE OF SPAIN VISITS THE ASIAN GIANT For the second year running ASCER organized a group stand for 10 Tile of Spain companies at CERAMICS CHINA 2012, which took place in Shanghai from 9th to 12th April. This initiative too was supported by ICEX. The Spanish presence received significant support from the fair organizers, with the Tile of Spain logo being featured on the home page of the fair’s website along with a direct link to the catalog of Spanish exhibitors. This sheer size of the Chinese market and the ongoing growth of its economy in recent years make it attractive to Spain’s ceramic tile sector, which is able to position itself at the high, added value end of the market. In 2011 exports to China rose 23.7% to a value of 11.8 million euros. 10 companies exhibited at CERAMICS CHINA in Shanghai. 8 TILE OF SPAIN AROUND THE WORLD PROMOTING IN THE USA Purchases of Spanish ceramic tiles in the North American marketplace have now stabilized, with the USA now the 9th biggest market for our industry’s exports. The USA is still a priority destination for Tile of Spain and the country is in fact the target of a dedicated Country Plan that includes activities such as exhibiting at trade fairs, organizing seminars and educational events, an advertising campaign and much more. 28 Spanish manufacturers of ceramic tiles joined the Official Stand organized by the Institute for Foreign Trade (ICEX) at the most recent edition of COVERINGS, which this year was held in Orlando (Florida). During the fair a number of seminars and educational events were offered for North American architects, interior designers, designers, retailers, contractors and installers and an international press conference was held on the opening day. Full information on the trade fairs, seminars and other events in the USA is available at www.tileofspainusa.com Tile of Spain was also represented at the AIA (American Institute of Architects) National Convention, which took place from May 17-19 in Washington. The Information Stand organized by ICEX in collaboration with the Commercial Office of Spain in Miami, featured a display of tiles with technical applications, ceramic tiles produced in line with sustainable development and the diverse range of specifically architectural solutions developed by the twelve participating manufacturers. As customary during these conventions, a full program of lectures were scheduled which reviewed the latest product trends and the leading edge designs available for the most innovative architectural creations. The extensive program of seminars given at the AIA National Convention and Design Exposition has made this itinerant convention the top event that the American Institute of Architects organizes and that is now, as a result, the leading forum for discussion of the latest innovations in architecture and interior design. The American Institute of Architects is the foremost association of architects in the United States and currently has over 76,000 members. Lastly, a seminar was also held in Seattle for the members of the Washington State Floor Covering Association (WSFCA), which was attended by around 100 specifiers. Led by Tile of Spain consultant, Ryan Fasan, the seminar covered two subject areas: “Trends, Innovation and Technology” and “Environmental Ceramic: Grey Area or Green?” Tile of Spain regularly sponsors seminars on tiles for the WSFCA and participates in similar initiatives run by other associations across the United States – all part of the ambitious Country Plan. CERSAIE 2012: BOLOGNA, SEPTEMBER The 30th edition of CERSAIE is set to take place from September 2529 in Bologna, Italy. CERSAIE and CEVISAMA are events not to be missed and are the world’s top two fairs for the ceramic tile industry, where manufacturers launch their latest innovations. ACER is once again organizing a group stand at CERSAIE, with the support of ICEX and this year will be introducing a singular development: the exhibitor catalog as an app for iPad, iPhone and Android devices. 972 companies exhibited at CERSAIE in 2011, of which 264 were foreign. 470 of these exhibitors were manufacturers of ceramic floor and wall tiles. Once again, Spain was the largest foreign group. At this upcoming thirtieth edition of the show, there will 95 exhibitors from Spain, a significant increase from last year and a clear indication of the sector’s commitment to overseas markets. 9 CERASPAÑA/29 JESÚS RÓDENAS AND MIGUEL OLIVARES COR AND ARCHITECTURAL SUSTAINABILITY Jesús Ródenas and Miguel Olivares founded Cor & associates in 2006 with the prime objective, as they say, of making things possible. This is their leitmotiv. Since then they have been seeking optimum creative solutions to conquer challenges, taking an integrated, interdisciplinary approach to interpreting the many variables that every project involves. This is how they achieve their objective: to turn a project into a reality. The Auditorio + Casa de la Música (MUCA) is a fine example of this way of working. B ack in 2001, two young students of Architecture at the Polytechnic College of Alicante registered to attend the Workshops on the uses of Ceramic Tiles organized by 10 ASCER in Castellón. Their expectations, as they turned up for the event, were fairly basic, essentially because they knew nothing about the material. Miguel and Jesús attended a number of presentations about the material over those few days that covered its specifications and technical properties. They learned, from the CERASPAÑA/29 staff at the ITC (Institute for Ceramic Tile Technology), about the great and varied possibilities that the material could offer their projects and also how new developments could be used to generate more projects. Thanks to ASCER they learned how the industry worked and were able to see the entire production process in situ as they visited several factories in the area. The experience, they claim, was extremely positive as it combined theoretical aspects of tiles with an insight into their practical application, with the experiences of the factories reinforcing the impressions the students had gained in the classroom. Ceramic was chosen as a covering because it offered two of the attributes the venue should have: versatility and durability. The auditorium was created in response to the community’s need to have somewhere to get together and enjoy cultural activities. Ceramic was chosen as a covering because it offered two of the attributes the venue should have: versatility and durability. Porcelain offered the technical properties, not just as a covering but also as a long-lasting material, that would ensure the success of the mission with which the architects had been entrusted: it is a material that inspires confidence and a sense of security; experts know just how much it can give and how far it can be pushed. Ever since, as well as being a part of their projects, ceramic has been for them a springboard for developing valuable professional friendships and networking. In 2008 the Town Council of Algueña, a village of 2000 inhabitants in the inland area of the province of Alicante (Spain) whose economy is based on agriculture and quarrying marble, needed to improve the cultural infrastructure provided for the community. With only a very tight budget available, Cor & Associates was selected to design a building that would be able to accommodate the full range of musical and cultural activities. The challenge was resolved in a very short space of time and an architecturally sustainable – in other words environmentally, economically and socially sustainable – solution was found. The result was the construction of an auditorium and the renovation and revamping of the old Civil Guard station. The founders of Cor & asociados, Miguel Olivares and Jesús Ródenas. Essentially linked to the features of ceramic tiles are the many perceptual solutions the material can be made to deliver. In this ins- 11 CERASPAÑA/29 tance the challenge was to create a product that would stimulate a series of emotions derived from how people perceived the tiles. The idea was in the architects’ minds from the outset; it could be defined but not shown as it still did not exist. The iridescent finish chosen for the building’s cladding gave the impression that it looked different at every moment, a vibrant volume made of varying textures. The auditorium is built as a parallelepiped, very similar to the blocks of marble that are extracted from the nearby quarries. The combination of polyhedral shape and pearlized surface create an identity totally in tune with the surroundings which blends well into the landscape. These two young architects are quite convinced that quality architecture can be created on tight budgets, and demonstrate this very clearly in this building. Sustainability is not just about the environment but is also an economic and social issue. MUCA proves the point. Their thought is that, thanks to its innate features of ceramic as a material, constant innovation in the fields of uses, shapes and ways It was decided to combine building a new module with renovating and revamping the old Civil Guard Station. 12 That architects work in partnership with the ceramic tile industry is crucial, in their opinion. of approaching it will be the way forward for the industry and the principal challenge it will face in the future. They firmly believe that ceramic should keep reinventing itself and exploit its emotional strengths (colors, saturation, depth...) and durability in order to highlight and express its full potential outside of its traditional flat structure. They suggest that the issue is not to look at where one has arrived, but to imagine where one could go. They feel that the work of the architect, as a partner to the industry, has a key part to play in this process given that as well as being able to contribute from a technical, physical and chemical point of view, architects are trained to know whether the solution chosen will work on an aesthetic level and be accepted by the rest of the professionals involved. The product they crea- The iridescent finish of the ceramic reflects the changing light of the landscape, creating interesting aesthetic effects. ted “ex novo” for MUCA is an example. This porcelain cladding with a pearlized finish is being very well received by the international market. It is essential that architects can be confident of the materials they use. A sense of security that they will do the job means the architect can tackle new concepts and dare to deliver more personalized solutions. This, for a professional, is priceless The geometric shape of the auditorium is reminiscent of the blocks of marble that are extracted from the nearby quarries. CE CERASPAÑA/29 ERA RASP S AÑ SP AÑA/ A//29 A/29 9 13 13 CERASPAÑA/29 CE C ER RA ASP SPA AÑ ÑA A//29 29 Hotel façade. Photo: Duccio Malagamba. 14 CERASPAÑA/29 THE ARAGONIA PROJECT JOSE RAFAEL MONEO VALLÉS MONEO: MAGNIFICENT WITH CERAMIC Renowned architect Rafael Moneo, winner of the 1996 Pritzker Prize and the 2012 Príncipe de Asturias Prize for the Arts, was the designer of the ambitious Aragonia complex in the city of Zaragoza (Spain), a project in which ceramic tiles are the indisputable star of the show. The choice of Muel blue slats and cladding give the facade a distinct Aragonese look while demonstrating the versatility and sustainability of the material. THE ARAGONIA COMPLEX A ragonia is a distinctly urban multi-purpose complex combining housing, offices and a hotel with a shopping and sports center that Rafael Moneo has delivered with the strict adherence to the concise, and the budget, as well as the brilliance that are his trademark. Despite the technical complexity and disparity of uses that characterize the complex, the renowned architect has managed to bring the entire design together as a unified whole by using ceramic as a cladding and thereby creating exceptional finishes. The hotel, the offices and the complex’s retail level have been built with a curtain wall wrapped in horizontal ceramic tiles, while the facade of the residential tower blocks uses a simple flat cladding. Though they may be different shapes, all the tiles are of a similar material, blue ceramic, which achieves a unity that was much sought-after and also highlights the uniqueness of the complex. Ceramic is a material that combines earth and fire, natural pigments and industrial processes, geometry and Photo: Ducci Duccioo Mala Malaagam gamba. ba. Moneo has delivered a set of buildings that are cutting edge and innovative in their design and in which ceramic tile plays a major role. technical features, just as this project does. Although the buildings stand independently of each other the ceramic tiles lend the complex a certain homogeneity that, while maintaining the abstract nature of the various volumes, promotes the perception of them as being parts of a whole. HOUSING To underscore the importance of housing, the residential blocks are distinctly vertical – a bunch of towers clad with all sorts of familiar style tiles with specific textures, smooth and polished, that enhance the cobalt blue color of their finish. 15 CERASPAÑA/29 This cladding covers and creates a sense of unity between the three volumes, which stand in sharp contrast to the compelling horizontal plinth. The project’s innovative choice of color and finish give the facades an impeccable look. In this particular instance the architects chose ceramic from Aragón, the region where the buildings have been constructed, along with a color that is very typical of the area – Muel blue – as the buildings’ defining features. Using this color was a subtle acknowledgement of the development of Moorish ceramic, extending it to large formats such as the tiles used on the facade of Aragonia. Detail of the extruded ceramic tile used on the facade of the office building. Photo: Duccio Malagamba with an L-shaped section to create a dovetail joint along its edges and is manufactured by Gres de Aragón, which is based in the region and has long been supplying ceramic tiles for architectural use. In the Aragonia complex as in many other projects the versatility of the ceramic tiles and their innovative application are stunning. Used for both huge smooth facings and textured facades comprised of slats, the material translates the typical Muel pigment used in old Aragonese buildings into the cobalt blue signature of the exemplary contemporary work that is Aragonia HOTEL AND OFFICES On the office tower and the hotel the architects have used ceramic tiles in such a way that they give the Cartesian System grid of conventional curtain walls a woven look, demonstrating the flexibility of ceramic in terms of it being able to exist alongside other designs and solutions. While this is no new discovery, using ceramic tiles as the top covering for a curtain wall is new in that it is an alternative way of addressing the problem that always accompanies this type of wall. This signature horizontal ceramic slat was developed with the help of a team of experts. It is an extruded ceramic paste tile Photo Ph oto:: Migu M g el Óscar Daza Hoya y 16 The conventional vitreous ceramic cladding covers a vertical wall by means of a metallic sub-structure, creating a ventilated facade system that holds water off and provides substantial acoustic and thermal insulation. In contrast to the flatness of the cladding on the residential towers, this ceramic grid lends the surface a sensory nature that makes the volumes attractive as the play of light and shadow over them changes throughout the day. SHOWROOM // LAST TRENDS ELIRA DESIGN & CERAMIC · MOSAICOS SERIES / LA NOUVELLE COLLECTION · [email protected] · www.tresestilos.com CERASPAÑA/29 Showroom AZULEV LIVEWOOD SERIES [email protected] www.azulev.com PERONDA CERAMICAS PLAZA CERAMICAS FS COLLECTION BY PERONDA [email protected] · www.peronda.com MUSEUM SERIES-COLLECTION [email protected] · www.plazatiles.com 18 Showroom CERASPAÑA/29 CERAMICA CAS CERAMICA ELIAS AREEJ SERIES / NEW CLASSIC COLLECTION [email protected] · www.casceramica.com TECHNIK SERIES / LAVA COLLECTION [email protected] · www.ceramicaelias.com IBERO PORCELANICO ROSA PORTUGAL SERIES / PASTA BLANCA COLLECTION [email protected] www.iberoceramica.com 19 CERASPAÑA/29 Showroom ZIRCONIO CENTER SERIES-COLLECTION [email protected] www.zirconio.es 20 CERACASA HALCON CERAMICAS VANITY SERIES [email protected] · www.ceracasa.com STYLE SERIES [email protected] · www.halconceramicas.com Showroom CERASPAÑA/29 UNDEFASA AUSTIN SERIES [email protected] www.undefasa.com TOGAMA TAU CERAMICA SIGNUM SERIES-COLLECTION [email protected] · www.togama.com ATLAS COLLECTION [email protected] · www.tauceramica.com 21 CERASPAÑA/29 Showroom PORCELANICOS HDC ONIX RAP SERIES-COLLECTION [email protected] · www.porcelanicoshdc.es MYSTICGLASS SERIES / MODELO ISLANDE COLLECTION [email protected] · www.onixmosaic.com ROCERSA CERES SERIES-COLLECTION [email protected] www.rocersa.es 22 News and Events TILE OF SPAIN SCHEDULE OF UPCOMING TRADE FAIRS AND SEMINARS Tile of Spain companies are facing a hectic schedule of events for the fourth quarter of 2012. In September around a hundred Spanish tile manufacturers are set to exhibit at CERSAIE (Bologna, Italy, September 25-29) – the largest contingent of foreign exhibitors at the show. A further two major events come up in October: MADE EXPO (Milan, Italy, October 17-20) and ACE TECH Bombay (India, October 18-21). As for educational activities targeting specifiers, the schedule includes events in the following cities: Boston (USA, 13th and 14th September): double-purpose approach – image building and educational event at the Harvard University Graduate School of Design with training seminars for the teaching staff and students on the ceramic studies courses being run at this prestigious university, plus a commercial event at the Boston Society of Architects that will include individual display areas for participating companies and a seminar for practicing architects. Liverpool (United Kingdom, October 25). Seminar and exhibition about architectural ceramic. Target audience: architects and interior designers. Speakers will be architects Maurits van der Staay (Renzo Piano Building Workshop) and Ignacio Fernández Solla (Arup). Chelyabinsk (Russia, October 25): Spanish tile industry image-building seminar. Target audience: specifiers, Stuttgart and Frankfurt (Germany, November 6-8). Seminars organized jointly with architecture review AIT. Target audience: specifiers. The Stuttgart seminar coincides with the Architect @ Work trade fair 11th CERAMIC TILE COMPETITION LAUNCHED ASCER (the Spanish Association of Manufacturers of Ceramic Wall and Floor Tiles) has called for entries for the eleventh Ceramic Tile Awards competition. The competition comprises three categories – architecture, interior design and degree projects – and carries a prize fund of 42,000 euros. As always, this year’s jury is comprised of eminent figures, including architects Juan Navarro Baldeweg and Francisco Aires Mateus; Luis Martínez Santa-María; editor of Domus magazine Joseph Grima; Ramón Monfort; designer Matali Crasset and journalist Anatxu Zabalbeascoa. The closing date for registrations is October 23rd 2012 and the Prizes will once again be awarded during CEVISAMA (Valencia, February 5-8, 2013). The terms and conditions, registration form and full information regarding this year’s and previous years’ competitions are available to the public at the www.premiosceramica.com website CERACASA WINS AWARD FROM SPANISH ASSOCIATION OF SCIENTISTS (AEC) FOR OUTSTANDING TRACK RECORD IN INNOVATION PERONDA AND DESIGNER JUAN VIDAL IN PARTNERSHIP For a day Peronda’s facilities became the perfect photographic studio in which to show Juan Vidal’s new autumn-winter 2012-2013 collection, which goes on sale in shops worldwide this coming autumn. The tile manufacturer engages in an active collaboration with the worlds of fashion and art, which are the sources of inspiration for all its collections of floor and wall tiles. The result of this synergy is unmistakable graphics, with Peronda Cerámicas devising a unique space to this effect that featured the motif from Juan Vidal’s “chrystine” collection printed onto the ceramic. See the video and more at: http://perondablog.blogspot.com.es/2012/05/ juan-vidal-y-peronda-ceramicas-crean-en.html Emotile customised ceramic tile by CERACASA. CERACASA was recently awarded the Placa de Honor AEC 2012 (2012 AEC Shield of Honor) for “its contribution to the development of highly innovative products such as the large format tiles for facades and flooring that are customized using the Emotile system, the Bionictile functional ceramic tiles that are environmentally friendly and the Ecom4tile, developed as a result of their tremendous support of R, D + i.” For the last fifteen years the AEC has been recognizing researchers and companies that have set themselves apart through outstanding work in science and technology, both in basic science and in applied science and innovation 23