- San Antonio Current

Snapshot…
San Antonio CURRENT & Annual Pubs:
- Weekly magazine (35k copies)
- Glossy pages
- Preprinted Inserts
- Front Cover Ads
- Special Issues
- SA City Guide
- SA Flavor / Cocktail (Summer)
- SA Flavor (Winter)
Digital - Sacurrent.com :
1 million PV’s+ monthly
- ROS advertising
- Interstitials
- Roadblocks
- Content Sponsorships
- Wallpaper
Email:
3 newsletters sent weekly
Wednesday: In this week’s CURRENT
- Banner ads available
Thursday: What to do this Weekend!
- Banner ads available
- Promotional picks of the week
Friday Food enwesletter
- Banner ads
- Sponsored content
Mobile – SACurrent.com:
- Leaderboard advertising
Happy Hours App:
- Mobile App
- Happy Hour listings (geo targeted)
- Featured Listings
- Interstitials
- Click to call
- Includes happyhours.sacurrent.com
CURRENT Events (sponsorship opportunities):
- SA Flavor
- Best of San Antonio
- Cocktail, the Event
- San Antonio Music Awards
- Snowball
Creative Services:
- Event Programs
- Postcards / Posters / Printed material
- Logo creation
CURRENT Events Team
- Promotional Material distribution (4-6 events/week)
- Photos & promotions onsite
- Prepromotion / on site promo / post promotion
- Photos loaded on photo gallery
Third Party Event Planning & Execution
- Event Creation & Execution
- Third Party Sponsorship & Event Support
About the SA CURRENT
The San Antonio Current has served as the city’s premiere, award-winning multimedia source of
alternative news, events and culture since 1986. The San Antonio Current bravely tackles issues that
affect the local community and cover the most important people and events in San Antonio, all while
growing the brand’s culturally-active audience across its multimedia platforms. The San Antonio
Current produces and sponsors countless cultural events each year, reaching both a local and
regional audience.
SA CURRENT by the numbers
DISTRIBUTION
• 30k distribution, weekly on Wednesday
• 1,000+ locations Bexar County
SOCIAL MEDIA
• 55k+ Facebook followers
• 27k+ Twitter followers
• 7k+ Instagram followers
• 12k weekly enewsletter subscribers
READERSHIP
• 272k monthly SA CURRENT readers
• 1.5 million+ monthly SACurrent.com pageviews
• 227,553 unique monthly SACurrent.com readers
AGE BREAKDOWN:
18 – 24
12.1%
25 - 34
25.4%
35 - 44
20.7%
45 - 54
21.4%
55 - 64
12.5%
65+
7.7%
Where to find us
Pick up the San Antonio CURRENT at over 1,000 locations in San Antonio, including street boxes,
gyms, grocery stores, retail stores, restaurants, bars and college campuses.
Top Spots
•Whole Foods Quarry
• UTSA
• Riverwalk
• Whole Foods Vineyard
• N. St Mary’s
• King William
Distribution is audited by Verified Audit Circulation
CURRENT Special Issues & Holidays
JANUARY (2015)
1/14 The Drink Issue
FEBRUARY
2/5
City Guide
2/12 Lust
MARCH
3/5 Arts Issue
APRIL
4/9 Fiesta
4/23 Best of SA
4/30 Thank you!
MAY
5/7 Mother’s Day
5/21 The FREE Issue
JUNE
6/11 Father’s Day
6/18 Pride Issue
JULY
7/2 4th of July
Flavor (Summer)
AUGUST
8/20 College Issue
8/27 Labor Day
SEPTEMBER
9/24 Bike/Outdoor Issue
OCTOBER
10/2
Music Issue
10/15 The Beer Issue
10/29 Halloween
NOVEMBER
11/19 Holiday Issue
11/26 Thanksgiving
DECEMBER
12/24 New Years
Flavor - Winter
CURRENT partners
We partner with a large variety of both local and national businesses and events. From local
restaurants toThrough advertising, marketing, social media, grassroots and events, we help
create a buzz around you. It is our goal to provide unparalleled service, inspire creativity and
become a true business partner.
Top Spots
SACurrent.com
Online. All the time.
Sacurrent.com is San Antonio’s best way to stay
current on news, arts, music, food and nightlife 24/7.
With fresh daily content, we serve up over 1 million
page views every month.
SACurrent.com
has grown by 300% over the past year to become
the premier online food, arts and entertainment
resource in San Antonio with more than 300,000
users.
Target your advertising to your audience and own a
share of the content within our news, arts, nightlife
or food channels.
Premium Opportunities:
• Top Skybox (250 x 90)
• Pencil Bar (1000 x 20)
• Intersitial (600 x 600)
• Roadblock
(leaderboard, rectangle & sky)
- Homepage
- Channel Specific
Sizes & Specs:
• Leaderboard (728 x 90)
• Medium Rectangle (300 x 250)
• Skyscraper (160 x 600)
Annual & Event Magazines
ANNUAL MAGAZINES:
In addition to our weekly publication, San Antonio CURRENT publishes 3 annual publications each year. We publish
35,000 of each of these full glossy magazines that are distributed at over 600 locations for 6 weeks. In addition, these
magazines are distributed at key events all year and included in swag bags at several 5k’s and other city wide events.
FLAVOR & COCKTAIL:
SAN ANTONIO CITY GUIDE
By popular demand, this
refreshing issue will debut in
2014. Combining our Flavor &
Cocktail magazines to create one
fantastic annual issue featuring
amazing summer tastes and
thirst quenching cocktails.
PUBLISHES: July
This is the essential guide to all
things San Antonio. We introduce
(and sometimes re-introduce) all the
amazing activities, opportunities,
eateries, drinkeries and shopping this
great city has to offer. City Guide is
arranged by area of town so readers
can navigate new areas and find
something to love anywhere in Bexar
County.
PUBLISHES: February
QUANTITY: 35,000
FLAVOR:
San Antonio’s Ultimate Dining
Guide – features the hottest in
the San Antonio culinary scene
and over 250 restaurant listings.
PUBLISHES: November
EVENT MAGAZINES:
The San Antonio CURRENT wants your event to be spectacular! We
offer a unique opportunity to showcase your event with an official event
magazine. These magazines are printed and published by us, but filled
with any content that you want to include. Our sales staff will then fill
the remaining pages with relevant advertising. Issues can be inserted
into all 35k CURRENT’s for city wide distribution in addition to an
overrun to be available at your event. Custom sizes & formats
available
Email Marketing & Eblasts
The San Antonio CURRENT has a robust email database of eager consumers. All of our 11,000+ subscribers count on us
to deliver the best in the news, top weekend picks and food news every week. Exclusive eblasts also available.
IN THIS WEEK (Wednesday)
WEEKEND PICKS (Thursday)
FLAVOR FRIDAY
Highlights all the news in the new issue
Ads available:
Top Sponsor Ad & Skyscraper
Top 10 Things to Do This Weekend
Ads available:
Top Sponsor Ad & Promo Listing
Reviews & Highlights of food & drinks
Ads available:
Top Sponsor Ad & Content Rectangle
Happy Hours
More than 30,000 downloads in San Antonio. App users can find out what happy hours are happening right now, right in
their area. The app is geotargeted to showcase Happy Hours happening now, closest to the user. Enhance your presence
with featured listings and premium advertising.
CURRENT Events
SAN ANTONIO FLAVOR
Food enthusiasts, rejoice! San Antonio’s ultimate dining event has arrived and this scene has it all. Sample bites from local
restaurants , enjoy beer, wine and cocktail samples, live entertainment and the coveted Culinary Showdown!
BEST OF SAN ANTONIO
The SA CURRENT is dedicated to celebrating the city of San Antonio through its annual Best of San Antonio campaign. Each year,
the CURRENT spotlights sponsors in front of the most influential people in the city at the highly anticipated Best of San Antonio
party.
COCKTAIL: THE EVENT
Notable local bartenders, clients, media and San Antonio’s movers and shakers enjoy an evening of food, live entertainment, art
and apothecary-style cocktails. The city’s most celebrated mixologists come to celebrate the beloved cocktail - and impress
you with their amazing cocktail making abilities.
SAN ANTONIO MUSIC AWARDS & SHOWCASE
The San Antonio Music Awards celebrates the city’s local thriving music scene by
featuring over 25 bands and DJ’s at 10 different local venues – each representing
the various genres and talent our city has to offer. The Music Awards recognizes
the winners of the Music Awards poll in an evening of live music, food and drinks.
SAN ANTONIO BEER FESTIVAL
Calling all beer enthusiasts! Join us for the
largest beer festival in San Antonio. Sample over 200 craft and premium beers from
local breweries and around the world. Plus, wine tasting, interactive games, tasty eats
and live music to keep the party going all afternoon.
SAN ANTONIO SNOW BALL
Dust off your snow suit and gear up for San Antonio’s coolest winter event
featuring REAL SNOW, laser light show, real snow, surprise visits from live
performers & more! Expect cold beer, frosty spirits and the best bites in town.
CURRENT Events Team powered by Microsoft
The CURRENT EVENTS TEAM is a grassroots promotional team dedicated to showcasing the San Antonio Current and our
partners. Utilizing the ever-growing SA CURRENT social media platforms and SACURRENT.com slideshow galleries, the SA
CURRENT EVENTS TEAM is present at all of the biggest, best and most relevant cultural events, bars and restaurants in
San Antonio, on any given day of the week, 24 hours a day.
We are culturally-active, plugged-in and social media savvy. We’re a unique team of charmismatic, informed and dynamic
San Antonians who are passionate about the San Antonio Current and our partners, and are happy to share our
excitement with people in and around the city and online.
The most important part of the CURRENT EVENTS TEAM role is to grow awareness of our brand, your brand and engage
our audiences with fresh and innovative real-time promotional activations!
WHAT WE DO
• SA CURRENT EVENTS team posts on SA CURRENT
social media in real-time, tagging their location and
activity.
• SA CURRENT EVENTS team take onsite photographs
at their events, to be uploaded as a slideshow gallery
on PHOTOS.SACURRENT.COM and post-promoted
via social media
• SA CURRENT EVENTS team gathers demo data and
contact information using MICROSOFT tablets at their
events
SOCIAL MEDIA
GRASSROOTS
PROMOTIONS
• SA CURRENT EVENTS team distributes promotional
material and generates buzz and awareness about
brands, businesses and upcoming events
• SA CURRENT EVENTS team bring energy and
enthusiasm wherever they go!
CURRENT Events Team powered by Microsoft
WHERE WE ARE
60 DAY PREVIEW…
JUNE 2014
• SA Summer Arts & Jazz Fest @ Crockett Park (6/1)
• First Friday @ Blue Star Arts Complex (6/6)
• Folk Life Festival @ ITC (6/7 – 6/8)
• Rivertini @ Embassy Suites (6/8)
• Second Thursday @ McNay Art Museum (6/12)
• Spurs Watch Party @ Slacker’s (6/12)
• Lone Star Live Summer Concert Series @ Arneson (6/17)
• Cocktails & Culture @ Witte Museum (6/26)
JULY 2014
• First Friday @ Blue Star (7/4)
• Second Thursday @ McNay (7/10)
• Lone Star Live Summer Concert Series @ Arneson (7/15)
• Rooftop Jazz Concert Series @ Artpace (7/18)
• Pride Film Fest @ Various Locations (7/23 – 7/28)
• Cocktails & Culture @ Witte Museum (7/24)
• Cocktail: The Event @ McNay Art Museum (7/25)
• SAFilm Fest @ Various Locations (7/28 – 8/3)
Boutique Promotional Agency
The CURRENT EVENTS TEAM is available for your brand or event. Our 30+ promotional
team is available to promote, photograph and social share on behalf of your brand.
SOCIAL MEDIA
GRASSROOTS
PROMOTIONS
WHAT WE DO
• SA CURRENT EVENTS team posts on SA CURRENT
social media in real-time, tagging their location and
activity.
• SA CURRENT EVENTS team take onsite photographs
at their events, to be uploaded as a slideshow gallery
on PHOTOS.SACURRENT.COM and post-promoted
via social media
• SA CURRENT EVENTS team gathers demo data and
contact information using MICROSOFT tablets at their
events
• SA CURRENT EVENTS team distributes promotional
material and generates buzz and awareness about
brands, businesses and upcoming events
• SA CURRENT EVENTS team bring energy and
enthusiasm wherever they go!
Event Planning & Execution
Let the CURRENT help you plan and execute your event. With a network with hundreds
of businesses in town and the expertise to effectively advertise your event, we are a great
partner and can help plan, facilitate and bring in sponsors for your event.
SAMPLE PARTNERSHIP:
McNAY SECOND Thursdays
GOAL: Grow awareness &
loyalty with new generation
of museum goers
• Monthly music & art celebration
• Partnership includes
• Advertising (print, online, email)
• Social Media
• Grassroots promotions
• Events Team Presence
• Photo recaps
• Partners secured for event
•Crispin Cider
• North Park Subaru