MARKET PROFILE

CO
K A N S A S C I T Y, M O
MARKET PROFILE
2016
PROPERTY TYPE:
Mixed-use Destination
TOTAL SQUARE FEET:
1,305,000
MAJOR RETAILERS:
Anthropologie, Apple, Athleta,
Burberry, Free People, H&M, Kate Spade,
Kendra Scott, Lululemon, M.A.C, Madewell,
The North Face, Sephora, Sur La Table,
Tesla, Tiffany & Co., Tivol, Warby Parker
RESTAURANTS & ENTERTAINMENT:
Brio Tuscan Grille, The Capital Grille,
The Cheesecake Factory, Fiorella’s Jack Stack
Barbeque, Kona Grill, Houston’s, Gram & Dun,
McCormick & Schmick’s, P.F. Chang’s
BUILT :
1922
FOR INFORMATION:
602-953-6200
Macerich.com
DEMOGRAPHIC SUMMARY
POPULATION
AREA DEMOGRAPHICS1
15-MILE RADIUS
KANSAS CITY, MO-KS [MSA]
SHOPPER PROFILE2
2016 Population
1,307,084
2,094,363
Adults 18+ who’ve
2021 Population
1,341,193
2,161,195
shopped Country Club Plaza
2.6%
3.2%
2016 Households
538,647
824,507
2021 Households
554,951
852,187
3.0%
3.4%
2016-2021 Population Growth
in the past 3 months
HOUSEHOLDS
2016-2021 Household Growth
Average Household Size
Households with Children 2.4 170,413 31.6%
2.5
282,610 3.3
34.3%
44.2%
INCOME
Average Household Income
$74,572
$77,179
$98,446
Median Household Income
$53,561
$59,028
$87,389
Households with Income $50,000+
282,867
466,600
52.5%
56.6%
76.8%
Households with Income $75,000+
187,767
34.9%
316,111
38.3%
61.5%
Households with Income $100,000+
123,150
22.9%
205,843
25.0%
38.3%
Households with Income $150,000+
54,942
10.2%
85,156
10.3%
13.8%
RACE / ETHNICITY
White
916,708
70.1%
1,619,025
77.3%
82.3%
Black or African American
228,397
17.5%
263,706
12.6%
11.8%
Asian
44,488
3.4%
56,310
2.7%
0.9%
Other
117,491
9.0%
155,322
7.4%
4.9%
Hispanic or Latino
Not Hispanic or Latino
145,117
11.1%
187,672
9.0%
3.9%
1,161,966
88.9%
1,906,691
91.0%
96.1%
538,647
824,507
HOUSING UNITS
Occupied Housing Units
Owner 334,771
62.2%
553,993
67.2%
80.0%
Renter
203,876
37.9%
270,514
32.8%
18.0%
$172,384
$197,214
Median Home Value (Owner Occupied)
$164,293
EDUCATION / OCCUPATION
Bachelor’s Degree Plus
317,117
36.0%
469,857
33.7%
46.3%
White Collar
426,037
65.8%
671,493
64.5%
77.3%
37.5
46.53
AGE
Median Age
37.4
Source: 2016 The Nielsen Company
Nielsen Scarborough, Market/Release: Kansas City, MO 2015 Release 2 Total (Sept. 2014 - Aug. 2015)
Shopper median age is based on Adults 18+, whereas median age under area demographics includes those of all ages.
1
2
3
TRADE AREA MAP
LEGEND
COUNTRY CLUB PLAZA
435
KANSAS CITY
INT’L AIRPORT
COMPETITIVE CENTERS
OTHER CENTERS
N
29
169
435
35
635
169
70
670
69
70
169
35
Country
Club
Plaza
435
71
470
435
10% PCW
MCCORMICK & SCHMICK’S
SITE PLAN
WEST ELM
BARNES & NOBLE
HOUSTON’S
FOGO DE CHAO
P.F. CHANG’S
CHINA BISTRO
THE
CHEESECAKE
FACTORY
TIVOL
SEPHORA
SUR LA TABLE
BURBERRY
BRIO TUSCAN GRILLE
ST. JOHN
ZOE’S
KITCHEN
FIORELLA’S
JACK STACK
BARBECUE
EWEL
MAD
ANTHROPOLOGIE
CAPITAL GRILLE
TIFFANY & CO.
BY
WAR ER
PARK
L
KENDRA
SCOTT
SEASONS 52
ZÓCALO
KONA
GRILL
GRAM & DUN
THE
GRANFALLOON
RESTAURANT
& BAR
MALL
RESTAURANTS
•Country Club Plaza, the Crown Jewel of the Midwest, is a 55-acre destination featuring 15 blocks of 18 mixed-use
buildings boasting premium retail, exclusive boutiques, gourmet dining, Class A office, residential and medical users.
•More than 800,000 square feet offering 120 best-in-class retailers including 45 unique-to-market and a dynamic mix
of 25 restaurants, call Country Club Plaza home.
•Kansas City boasts a diverse economy with more than 18 companies with headquarters in the market qualifying for
the Fortune 1000.
•Kansas City’s job market growth is expected to be higher than the U.S. average.
•Country Club Plaza is the No. 1 tourist destination in the Kansas City area with more than 24 million visitors annually.
•The world-renowned Plaza Art Fair draws 250,000 visitors annually and is ranked as one of the top 5 art fairs in
the U.S. Events such as the Summer Music Series provide on-going entertainment. Rounding out the events is the
annual Plaza Tree Lighting Ceremony.
•More than 2,200 hotel rooms surround the center with an average occupancy of 80%.
•40,000 office workers are within blocks of the center and 20 condominium communities are within walking distance
of Country Club Plaza.
•Kansas City’s mid-sized market has over 2 million people with a median income highest among comparable markets.
MARKET INFORMATION
MAJOR EMPLOYERS
TOP 10 PRIVATE EMPLOYERS
CERNER CORPORATION (HDQ)
FORD MOTOR COMPANY
HALLMARK CARDS (HDQ)
SPRINT CORP (HDQ)
AT&T CORP
GARMIN INTERNATIONAL
BLACK & VEATCH (HDQ)
DST SYSTEMS, INC (HDQ)
GENERAL MOTORS CORP
ASSOCIATED WHOLESALE GROCERS (HDQ)
INDUSTRY
HEALTHCARE INFORMATION SYSTEMS
MANUFACTURING
MANUFACTURING
TELECOMMUNICATION
TELECOMMUNICATION
INFORMATION TECHNOLOGY
ARCHITECTURE/ENGINEERING
INFORMATION TECHNOLOGY
MANUFACTURING
GROCERY DISTRIBUTOR
MAJOR EMPLOYERS – HEALTHCARE
HCA MIDWEST HEALTH SYSTEMS (HDQ)
SAINT LUKE’S HEALTH SYSTEM
CHILDREN’S MERCY HOSPITALS & CLINICS
THE UNIVERSITY OF KANSAS HOSPITAL
MOSAIC LIFE CARE
THE UNIVERSITY OF KANSAS MEDICAL CENTER
TRUMAN MEDICAL CENTERS
NORTH KANSAS CITY HOSPITAL
OLATHE HEALTH SYSTEMS, INC
CARONDELET HEALTH
EMPLOYEES
9,800
7,800
6,300
6,000
4,000
3,400
3,200
3,000
2,800
2,600
EMPLOYEES
10,100
7,400
7,400
6,300
3,800
3,700
3,600
3,500
3,500
3,000
SCHOOLS
NUMBER OF SCHOOLS
KANSAS CITY PUBLIC SCHOOLS
KANSAS CITY PRIVATE SCHOOLS
165
51
NUMBER OF STUDENTS
75,800
8,500
6 PRIVATE SCHOOLS AND 3 PUBLIC SCHOOLS LOCATED WITHIN 2 MILE OF THE CENTER SERVING 2,700 STUDENTS
COLLEGE/UNIVERSITY
UNIVERSITY OF MISSOURI
ROCKHURST UNIVERSITY
METROPOLITAN COMM COLLEGE PENN VALLEY
KANSAS CITY ART INSTITUTE
KANSAS CITY UNIVERSITY OF MEDICINE
AND BIOSCIENCES
UNIVERSITY OF KANSAS, SCHOOL OF MEDICINE
SAINT LUKE’S COLLEGE OF HEALTH SCIENCES
LOCATION
KANSAS CITY, MO
KANSAS CITY, MO
KANSAS CITY, MO
KANSAS CITY, MO
KANSAS CITY, MO
KANSAS CITY, KS
KANSAS CITY, MO
STUDENT POPULATION
16,000
2,900
6,000
820
1,000
3,400
500
OVER 30,000 STUDENTS WITHIN 5 MILES
TOURISM
MAJOR HOTELS
NUMBER OF ROOMS
INTERCONTINENTAL KANSAS CITY AT THE PLAZA
366
EMBASSY SUITES KANSAS CITY PLAZA 266
SHERATON SUITES COUNTRY CLUB PLAZA
257
HOLIDAY INN COUNTRY CLUB PLAZA
241
HAMPTON INN AND SUITES COUNTRY CLUB PLAZA
203
HOTEL SORELLA COUNTRY CLUB PLAZA
132
AC HOTELS BY MARRIOTT
123
COURTYARD BY MARRIOTT COUNTRY CLUB PLAZA
123
816 HOTEL KC EXPERIENCE
109
RESIDENCE INN BY MARRIOTT COUNTRY CLUB PLAZA
106
EXTENDED STAY AMERICA COUNTRY CLUB PLAZA
101
BEST WESTERN PLUS SEVILLE PLAZA HOTEL
77
13 HOTELS ARE LOCATED WITHIN WALKING DISTANCE OF THE CENTER
THE PLAZA DISTRICT HAS MORE THAN 2,200 ROOMS
UPDATED 4/16
#1 TOURIST DESTINATION: MORE THAN 24 MILLION PEOPLE VISIT KANSAS CITY
NEARLY 40% OF VISITORS ARE FROM NEARBY FEEDER MARKETS
WICHITA
ST. LOUIS
OMAHA
SPRINGFIELD
TOPEKA
DES MOINES
JOPLIN
TULSA
GRANFALLOON
BRIO
ROA D
N IC H O L S
URBAN OUTFITTERS
CINEMARK
GRAM & DUN
J.CREW
ANTHROPOLOGIE
JEFFERSON STREET
THE CAPITAL GRILLE
47T H ST R E E T
OWNED
RD
WA
SEPHORA
Y
WA
K
R
PA
KONA GRILL
VICTORIA’S SECRET
BR
OA
BEAUTY
BRANDS
CEN
TRA
L
N
FIORELLA’S
JACK STACK
P.F. CHANG’S
THE CHEESECAKE
FACTORY
KATE SPADE
WARBY PARKER
TIFFANY & CO
SEASONS 52
FOGO DE CHÃO
WILLIAMS-SONOMA
TESLA
CHICO’S
COACH
TOMMY BAHAMA
HOUSTON’S
VINEYARD D W
AY
VINES
LUCKY JEANS
APPLE
H&M
GAP
BARNES & NOBLE
WEST ELM
LULULEMON
BURBERRY
BANANA REPUBLIC
MCCORMICK
& SCHMICK’S
T
EE
TR
S
IA
AN
V
L
SY
NN
E
P