The Malaysian Experience: Industry Centre of Excellence (ICOE)

The Malaysian
Experience: Industry
Centre of Excellence
(ICOE)
Prof. Dr. Shamsuddin Baharin
Universiti Malaysia Pahang
Malaysia
Graduate Employability & The Role
of Higher Education
NATIONAL AGENDA
VISION 2020
Malaysia Current Economic Challenge
Investment are decreasing
Inadequate high wage jobs
Middle income trap
Less market competitiveness
Loosing talent
Etc..
NEW
ECONOMIC
MODEL
12 NKEAs:
HUMAN CAPITAL
REQUIREMENT
3,252,000 jobs
 12 National Key Economy
Areas (NKEAs)
 3.3 millions new jobs by
2020
 60% are middle & highincome jobs
Source: Economic Transformation Program, 2010
5
Graduate Employability & The Role
of Higher Education
INSTITUTION OF HIGHER LEARNING
AGENDA
Ministry Key Result Areas (MKRA)
Economic & Financial
Contribution
Enhancement Of Higher
Education Quality
ACADEMIA√
INDUSTRY &
ACADEMIA
√
√
ENTREPRENEURSHIP
HOLISTIC STUDENT
DEVELOPMENT
LIFE LONG
LEARNING√
√
GRADUATE
EMPLOYABILITY
E-LEARNING
TEACHING &
LEARNING
MYBRAIN 15
LEADERSHIP
Socio-economic
Development
INTERNATIONALIZATION
RESEARCH &
DEVELOPMENT
KNOWLEDGE TRANSFER
PROGRAMME
National Higher Education Strategic Planning
STRATEGIC OBJECTIVE
Industry –
Academia
• To enhance and ensure sustainable
collaborations between industries and
universities.
• To ensure high % of graduates being
employed upon convocation.
Knowledge
Transfer Program
CAP
Graduate
Employability
NHESP CAP: Defining IHL Core Business
• To enhance and enrich knowledge
transfer in IHL;
• Change agent for sustainable
knowledge transfer;
• Knowledge transfer as the driver for
industry and community growth
Graduate Employability
Knowledge
Transfer Program
Academia-Industry
SME Status-2012
GLC
12 %
Percentage of SME by Sectors
MNC
5.5%
Services
Manufacturing
SME 97.3%
Malaysian
Large
Company
82%
Agriculture
2.7 Others %
Construction
Mining &
Quarrying
Graduate Employability & The Role
of Higher Education
NATIONAL GRADUATE
EMPLOYABILITY BLUEPRINT
GEB’s Definition on
Employability
A set of achievements :
skills, understandings and
personal attributes,
Gain
Employment
Skills,
understanding
& personal
attributes
Successful
that makes graduates
more likely to gain
employment and be
successful in their chosen
occupation, which benefits
themselves, the workforce,
the community and the
economy
(Yorke 2006)
Employability
Benefits
workforce,
community &
economy.
Relevant and
Valuable
Benefits
Themselves
GRADUATE
EMPLOYABILITY
Unknown
Market
Needs for
High Income
Economy
Stop-gap
Measures Vs.
Immersion at
IPT Levels
Issues &
Challenges
Industry
Prefers Ready
Made instead
of
Fundamentals
Unknown
Exit
Attributes
except Few
Professional
Courses
Poor Intake
Attributes
Not Getting
Right Choice
of Courses
13
Problems Faced By Employers in
Hiring Fresh Graduates
1.
2.
3.
4.
5.
6.
Poor English – 56%
Poor Attitude – 37%
Want High Salary – 33%
Skill Mismatch – 30%
Choosy – 27%
No CTPS – 26%
GSA Centered !
Graduate Student Attribute: TOP
REQUIREMENT
Top 5 Most Sought After
Attributes by Malaysian Firms
Top 5 Most Difficult Attributes
to Find in the Talent Pool
Communication Skills
Loyal
Customer First
Critical Thinking & Problem Solving
High Standards & Quality
Self-Motivated & Independent
Integrity & Ethical
Communication Skills
Motivated & Independent
High Standards & Quality
Downe et al; Malaysia Manpower White Paper
GSA Centered !
3 Core Components
of the GE Blueprint
1
Higher
Education
Qualifications
&
Employability
1. Ensure
2. Sustain
3. Nurture
Graduate
Employability
Blueprint
3
2
Nurturing
Employability
Sustaining
Employability
Graduate Employability & The Role
of Higher Education
GEB WORKING MODEL:
INDUSTRY CENTER OF EXCELLENCE
Anchor
Company
R&D / Technology Sharing Human Capital Development
Program Objective
ICoE
Lead
University
 Manpower Projection for the
company & its supply chain
 Employment Level & Field
 Division going to be assigned
and area to be located
 R&D related to anchor
company core
business/product.
 Knowledge & Technology
sharing through Vendor
Development Program.
Human Capital
Development
Anchor Co
provide
number of job
opportunity
Semi
Skilled
Skilled
UnSkilled
Anchor Co
specify skill
criteria &
standard to
achieve
Anchor
Company
Lead University works
closely with
Universities,
Polytechnics,
Community Colleges
and other training
agencies.
Lead University
SPOKE & HUB PROGRAM
 Hub at the anchor
company and lead
university
 Spoke at the collaborators
site
Experts / Specialist
and
Training infra
Collaborators
(other training
agencies)
IHL, Poly, Community Colleges
MRRD + MOHR + MYS + EPU ++
Human Capital Projections
MYDIN’S WORKFORCE REQUIREMENT
Skilled (Exec)
Semi Skilled
Low/Unskilled
12720
13610
9723
8373
5375
860
MIYAZU-HCD PROJECTION 2011-2015
3000
2500
2000
1500
1000
500
0
At Supporting Industry
At ToolMaker
Total Manpower Required
2000
1022
2011
1950
2012
2250
2550
1380 1450
870 920 950
150 195 300 300
900 1150
825
750
600
450 480 500
50 80 150 150
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
2217
1100
2013
2387
1278
2014
2717
1366
2015
2880
8
4
7
Talent
Develop
ment
Structured Internship Program
 Courses within the curriculum
 Student project from companies
 Training during semester or semester
break
 Expert lecturers from the industry
6
3
5
4
Industrial Training
 Placement provided by the anchor
company and its supply chain for
students & trainers
2
3
Talent Development
 Train selected student as a potential
employee of the company
Industrial Training
2
Structured Internship
Program
Boot Camp
1
1
Training of Trainers
 Train lecturer on the syllabus/ module of
the training
Training of Trainers - Continuous
HCD Program Structure
Year Sem
Students Training
Trainers
Training
Anchor Co
ICOE: Knowledge &
Technology Sharing
R&D issues
&
challenges
Realign
with
Anchor
Co Buss
Plan
Target to
improve
QCD &
new
R&D
Realign
with
ecosystem
target
Anchor Co
specify issues
& challenges
face in the
eco-system
Anchor Company
Student hard
skill & soft skill
development
supervise by
university &
Industry
 R&D related to anchor company
core business/product (company
business plan)
 Knowledge & Technology sharing
through Vendor Development
Program.
Student
attached with
the company
under
professionals
supervision
Lead University
R&D + Tech Sharing
Experts / Specialist &
R&D infra
HCD
IHLs, Incubators,
MTDC ++
Government & Private Institutions
22
Lina Karmila Cookies
SME Development
Opah Ngah Enterprise
 24 SMEs trained
 10 SMEs successfully reached
MYDIN’s retail shelves within
3 month
Supply Chain
Logistic
Halal Certification
Packaging
Branding
Food Safety
Etc…
UMMonkis Enterprise
Inno Roselle Sdn Bhd
Sanggul Biru Enterprise
Razak Rahman Entreprise
Nizam Pau Entreprise
K’Rul Entreprise
Established ICoE
24
Collaborators & ICoE
Spin-off Program
MOSTI/MTDC Pre-Symbiosis
MOHR- HRDF Funds
Talent Corp
Yayasan Al Bukhary
MOHR - JPK- SLDN
UNIDO – AEON
Graduate Employability & The Role
of Higher Education
CONCLUSION
OPEN YOUR MIND
Know your enemy
and know yourself
and you can fight a
hundred battles
without disaster
Sun Wu Tzu
The Art of War
27
THANK YOU
28