hotels bridging healthcare (h2h) - Alfred Lerner College of Business

HOTELS BRIDGING HEALTHCARE (H2H)
A Conference on
Hotel, Wellness and Medical Tourism Entrepreneurship
Grand Resort Bad Ragaz, Switzerland
June 16–19, 2012
A NEW TREND WHERE RECOVERY MEETS THE COMFORT OF A LUXURY
HOTEL, WELLNESS CENTER AND THE FINEST FOOD
Register at: www.lerner.udel.edu/hrim/h2hconference
HOTELS BRIDGING HEALTHCARE (H2H)
A Conference on
Hotel, Wellness and Medical Tourism Entrepreneurship
Grand Resort Bad Ragaz, Switzerland
June 16–19, 2012
Conference Co-Chairs:
HOTELS BRIDGING HEALTHCARE
Today, many hospitals view non-medical
services as essential. Healthcare providers
are now offering travel, spa and wellness
services to create a total customer experience.
Additionally, in the recent economic
downturn, hotels connected to hospitals
appeared recession proof.
This conference provides a distinctive model
on how effectively hotels and hospitals could
strategically connect, share experiences, and
provide quality services to patients, their
families, and guests.
SWITZERLAND’S TOP MEDICAL
TOURISM MODEL: A MODEL FOR EU
AND THE US
This conference provides a distinctive medical
tourism model with a European and American
focus. In this networking and educational
Symposia you will witness a leading model
bridging hotels and healthcare pioneered by
the Grand Resort Bad Ragaz, Switzerland, the
location of the conference.
WHO SHOULD ATTEND?
H2H brings together healthcare industry,
hoteliers, spa and wellness businesses,
investment companies, developers,
entrepreneurs, and government groups. The
learning goals involve innovative concepts
and mixed projects that are precise and
relevant to today’s market.
CONFERENCE LOCATION:
Join us in the Swiss Alps at the Grand Resort
Bad Ragaz Wellbeing and Medical Health
Center, Switzerland on June 16–19, 2012.
www.resortragaz.ch
Ali Poorani, Ph.D.
Frederick DeMicco, Ph.D.
SPONSORED BY:
Hospitality Associates for Research &
Training (HART)
University of Delaware
Alfred Lerner College of Business and
Economics
Hotel, Restaurant and Institutional
Management
College of Health Sciences
Phone: +(302)-831-6077
E-mail: [email protected]
H2H Conference Medical Advisor:
Max Koppel, MD, Clinical Associate
Professor
Thomas Jefferson University, Philadelphia,
PA USA
MARKET POSITIONING IN EU & NORTH
AMERICA: INVESTMENT IN RIGHT
PROJECTS
Conference speakers and delegates will
reflect on entrepreneurial issues affecting
the healthcare industry along with lodging,
tourism, and wellness in Europe and America
with an emphasis on:

Operations:
Business model
Strategic location & design issues
Management tips and facts
Organizational issues

Marketing:
Opportunity recognition in EU & the US
Concept development
Branding
Market positioning
Market influences: Doctors, insurance
agencies, and government entities

Finance:
Investment considerations
PROGRAM
Saturday, June 16, 2012
17:00–19:00 | Opening Session
Reception
Welcome to opening networking event. All
guests and spouses are invited to attend and
meet the delegates. Dress is business casual.
Welcome Remarks
Ali Poorani, Ph.D.
Frederick DeMicco, Ph.D.
Peter Tschirky, CEO, Grand Resort Bad Ragaz
Sunday, June 17, 2012
7:00 | Breakfast at the Resort Included
9:00–10:30 | Conference Opening Session
Medical Tourism and Hospitality –
Sustainability of the “Hospitel”
Renee-Marie Stephano, President, Medical
Tourism Association
Balancing the Needs of Medical Tourists
and Other Guests: Grand Resort Bad Ragaz
Model—The History, The Present and Future
Mr. Peter P. Tschirky, Chief Executive Officer,
Grand Resort Bad Ragaz
10:30 | Networking Coffee Break
11:00–12:30 | Conference Panel Presentation and Discussion
The Operational Model of Bad Ragaz Success
and Best Practices
Moderator:
Kathleen Matt, Ph.D., Dean College of Health
Sciences, University of Delaware
Presenters:
Beat Villiger, Chief Medical Officer, CEO,
Grand Resort Bad Ragaz
Patrick Vogler, CFO, Grand Resort Bad Ragaz
Andrea Tschirky, Director of To B. Wellbeing &
Spa, Grand Resort Bad Ragaz
12:30 | Networking Lunch
13:30–15:00 | Conference
Panel Presentation and Discussion
Infrastructure and Legal Issues USA
perspective; EU perspective; Swiss perspective
Moderator:
Maria Todd, MHA, Ph.D., CEO, Mercury
Healthcare International, Inc.
15:00 | Networking Coffee Break
15:30–18:00 | Guided Tour
Guided tour throughout Grand Resort Bad
Ragaz complex and Medical Health Center
18:00–19:00 | Research Presentations
Invited university faculty
19:00 | Free Evening
Individual dinner in the picturesque spa town
Bad Ragaz (restaurant suggestions provided)
Monday, June 18, 2012
7:00 | Breakfast at the Resort Included
8:00–10:00 | Conference Strategic Issues
Presenters:
Lisa Clarke, Division Chair, Mayo Clinic
Timothy Dentry, CEO, Abu Dhabi Hospital
(UAE)
Johns Hopkins Medicine International
Maria Todd, MHA, Ph.D., CEO, Mercury
Healthcare International, Inc.
10:00 | Networking Coffee Break
10:30–12:30 | Conference Panel Presentations and Discussions
Government, Entrepreneurs and Financial
Professionals
Moderator: Ali Poorani, Ph.D., University of
Delaware
12:30 | Networking Lunch
13:30–15:00 | Conference Panel Presentation
Doctors’ Perspectives
Impact on the US and EU Doctors
Foreign Challenges
Patient/Doctor Communication
Moderator: Max Koppel, MD, Thomas
Jefferson University
15:00 | Networking Coffee Break
15:30–18:00 | Structured Strategy and Networking session
20:00 | Celebratory Dinner
Tuesday, June 19, 2012
7:00 | Breakfast at the Resort Included
11:00 | Departure
REGISTRATION
Name
Title
first/last
Company
Address
street address
city/state/zip/country
Telephone
home
cell/office
E-mail
Dietary needs and other accommodations
Payment
❑ Amex
❑ Visa
❑ Mastercard
❑ Discover
Name
Acct. no.
FEES:
Registration: $990
For Medical Tourism Association members and affiliates: $900 (USD).
Please register online or make checks payable to:
Hotel, Restaurant and Institutional Management
University of Delaware
14 W. Main Street
Newark, DE 19716
The registration fee includes the full conference program, scheduled meals and breaks and the
Tamina Therme. Registration also includes shuttle from the Bad Ragaz Train Station to the hotel.
Registration does not include transportation, lodging and non-scheduled meals.
Hotel reservations, please contact:
The Grand Resort Bad Ragaz
[email protected]
Special rates: $250 CHF for single; $350 CHF for double
Please mention “health conference” for the special rate.
For questions and/or concerns, please e-mail: [email protected] or call (302) 831-6077.
Thank you.
A collaboration of the Department of Hotel, Restaurant &
Institutional Management and the College of Health Sciences