C/J Department earns national accreditation
Transcription
C/J Department earns national accreditation
Department of Communication/Journalism, Shippensburg University Volume 7, Issue 1 Spring 2013 C/J Department earns national accreditation SU now home to only accredited program in state system By Rachel Bryson The Communication/Journalism Department at Shippensburg University is the newest member of an elite class of mass communications programs after receiving full accreditation of its undergraduate program by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC) on May 3. The vote, which ended an intense twoyear process, makes the department the only accredited program in the Pennsylvania State System of Higher Education. The department now is one of just 111 higher education journalism and mass communications programs with the ACEJMC accreditation. “The accreditation process was definitely a journey,” said Dr. Ted Carlin. “Seven years of talking, tweaking and testing. The department never wavered in its commitment to its students.” Carlin added that the support the department received throughout the accreditation process from Dr. Rick Ruth, vice president of technology and library services, and Dr. James Mike, dean of the College of Arts and Sciences, was invaluable. “Accreditation confirms for the rest of the world what we already knew,” said Dr. Kim Garris. “We have the finest journalism and mass communication program in the state system, and a program that competes head to head with larger, more prestigious universities.” “The amount of work required by this team of faculty to achieve this goal, especially with its great attention to detail, might have held us back had we known before we started how much time and effort the process would entail,” said Professor Margaret Evans. Evans, who is retiring from the faculty, added the accreditation will bring many benefits to the department’s students. “We are a small but compact group of faculty who strongly believe in the strength of our program, curriculum and facilities. The future can only bring more strength to what we have to offer,” said Evans. The department worked diligently to Continued on Page 3 A Message from the Department Chair A. Joseph Borrell Late in the afternoon on Friday, May 3, Shippensburg University’s undergraduate program was accepted for full membership by the Accrediting Council on Education in Journalism and Mass Communications at its meeting in Phoenix, Ariz. College of Arts and Sciences Dean Jim Mike joined me that evening for a reception at the Walter Cronkite School of Journalism and Mass Communication at Arizona State, where we were congratulated by professionals and professors on Shippensburg’s achievement. But what does accrediting mean? It’s interesting to note that relatively few communications and journalism programs in the United States are accredited because the accrediting council demands that programs seeking first accreditation pass a rigorous test covering nine areas of program excellence. Membership has its privileges. Some journalism foundations limit their educational grants to those programs with national accreditation. Parents benefit from accrediting since they are assured that their child is leaving home to study at a program that offers a high-quality educational experience. In addition, some national scholarships are reserved for students enrolled in accredited journalism and communications programs. When I step back, the main reason why this is a big deal is because this status helps the careers of our students. Editors and managers in our field are strong supporters of the accrediting process since it expedites the hiring process. Students who graduate from a program with the ACEJMC seal of approval have taken a course of study that makes them well prepared on the first day of their employment to meet the challenges of the profession. Professionals appreciate the special attention that ACEJMC programs pay to teaching writing skills and using the tools of modern communications. It’s nice to have outside recognition of the quality of our faculty and our program’s equipment and facilities, but I most anticipate accrediting’s ability to help our students go forward and live their dreams. That’s the payoff for me from the long process of becoming an ACEJMC school. About This Issue The Rowland Stone Vol. 7, Issue 1 Newsletter Adviser: Dr. Michael W. Drager Editors for this Edition: Rachel Bryson Simon Neubauer Designer for this Edition: Simon Neubauer The Rowland Stone is produced semiannually by the Communication/Journalism Department Shippensburg University 1871 Old Main Drive Shippensburg, PA 17257 (717) 477-1521 Professionals give students social media advice By Alex Anstett Shippensburg University students recently had the opportunity to have their social media sites evaluated by professionals as part of C/J Day. Students met with members of the department’s advisory council to find out how professionally, or unprofessionally, they have been presenting themselves online. In the spirit of this year’s C/J Day theme, “Going Wireless: 24/7,” the department’s new iPads were set up for students to show the council members their various social network pages, including Facebook, Twitter and LinkedIn. “It was nice to network with the advisory board and have oneon-one communication with the chance to ask them any questions we have regarding our social networking sites,” said Lisa Rediker, graduating senior and president of Public Relations Student Society of America. “I enjoyed the opportunity to ask LinkedIn-specific questions and make sure my networks were interview ready.” Students who will soon join the work force were especially glad for the opportunity. “Their initial thoughts and reactions are most likely similar to that of potential employers, so we were able to get a better understanding of how we may be perceived based on the information we share on social media sites,” said Courtney Kuntz, 2 a graduating senior and PRSSA treasurer. “It was beneficial to get feedback from industry professionals as they were sitting in front of us looking at the content on our pages.” Every year on C/J Day, the department and PRSSA plan an event for the advisory council to meet with students and share some professional insights. This year, the goal was to show students how employers are increasingly screening job applicants online. Photo by Simon Neubauer This year’s C/J Day provided students with the chance to have their social media sites critiqued by professionals. Alumni awards, scholarships presented on C/J Day By Laura Babetski the importance of networking. Conrad is director of communications and educational services at the Maine Municipal Association. He previously served as executive editor of the Kennebec Journal and Morning Sentinel, daily newspapers in Augusta and Waterville, Maine, and as editor of the News-Times in Danbury, Conn. When receiving his award, he said, “Believe in us, collectively, your alumni. We will help you. Believe in Shippensburg.” The department presents three undergraduate awards annually. This year’s winners were Alex Anstett, the Mark Lipper Scholarship; Codie Eash, the Al Mason Scholarship; and Garrie Grenfell, the Wolfrom Award in Journalism. The inaugural Bill Pritchard Graduate Student Award was presented to Rachel Bryson. Dr. Joseph Borrell, department chairperson, said the award was created in memory of the late Dr. William Pritchard, who taught public relations from 2002 until his death in 2008. Trey Kemble and Jordan Krom received the APSCUF Departmental Student Awards for communication/journalism. Thirty-four students were recognized with the department Distinguished Service Award. All award winners are selected by faculty except the Lipper Award, which is chosen by a committee of former students of the late Dr. Lipper. Alumni Robert and Martha LeGrand were the guest speakers for the dinner. They encouraged students to be active in their media groups and answered questions about their time at SU and their career experiences. The banquet was sponsored by the Communication/Journalism Department and PRSSA. Photo by Simon Neubauer Photo by Simon Neubauer The department recognized 34 students with the Distinguished Service Award at the Communication/Journalism Department’s annual C/J Day. Alumni Robert and Martha LeGrand were the guest speakers for the dinner. Three alumni awards and six student awards were presented during the Communication/Journalism Department’s annual C/J Day Dinner on April 9. The outstanding alumni awards were presented to Kay Kusibab, Eric Fischgrund and Eric Conrad. Kusibab is treasurer of the Cambria County Literacy Council and a former newspaper editor. She serves on the Communication/Journalism Department Advisory Council. Fischgrund is vice president of marketing at United Realty Partners, a commercial real estate investment and advisory firm in New York. As vice president, he oversees strategy and implementation of advertising, marketing and public relations. He encouraged students to “do it for yourselves — go to events,” and stressed Accreditation Continued from Page 1 meet all the criteria required by ACEJMC to reach accreditation. It was evaluated on nine standards: mission, curriculum, diversity, faculty, scholarships, student services, facilities and equipment, professional and public service, and assessment of learning outcomes. After an ACEJMC committee made an initial site visit in 2011, the department received provisional accreditation. It was asked to spend additional time improving curriculum, diversity and self-assessment. A second site visit was conducted in November 2012 by Dr. Will Norton Jr., dean of the Meek School of Journalism at the University of Mississippi, and Dr. Judy VanSlyke Turk, professor in the School of Mass Communications at Virginia Commonwealth University. This visit included multiple meetings with students and faculty, class observations and meetings with student media groups. The Communication/Journalism Department serves more than 300 students seeking either a bachelor’s degree with emphases in print media, public relations and electronic media or a master’s degree in communication studies. More information on ACEJMC, including details on the accrediting standards and a list of other accredited institutions, is available at http://www2.ku.edu/~acejmc/. 3 New professor to join department By Rachel Bryson A new face will be seen in the Communication/Journalism Department this fall. June Yung Kim was hired as an assistant professor, and will be joining the faculty in August. She currently is a public relations professor in the College of Journalism and Communication at the University of Florida, where she is completing her doctoral degree. In addition to teaching several courses, Kim is an experienced researcher, having completed four international conference papers. Kim has a bachelor’s degree in psychology from Chung-Ang University in Seoul, Korea, and earned a master’s in communication from the College of Communication at Florida State University. Kim said the Communication/ Journalism Department provides “an excellent environment to instill in students a love of learning and to train them as wellqualified public relations professionals.” Kim will be one of the core public relations faculty members. She is expected to teach several courses in the fall, including Introduction to Mass Communication and Public Relations Foundations. Submitted photo Kim will join the department in fall 2013. The Slate hosts panel on gun control Evans retires By William Kauffman Nearly 200 students and residents of Franklin and Cumberland counties had the opportunity to speak on gun control and violence at the “Rights and Restrictions: A Discussion on Gun Control” event in late February at Shippensburg University. Panel members included Bruce Hockersmith, mayor of Shippensburg; Jim Taylor, co-founder and chairman of America’s PAC; Mick Kelly, supervisor and investigator in the Firearms Division of the Pennsylvania State Police; Samantha Cossick, staff reporter for Chambersburg’s Public Opinion; and Dr. Chad Kimmel, associate professor of sociology at SU. The panel was moderated by Dr. Steven Lichtman, SU political science professor. Topics discussed included roles of the media, roles of mental illness, issues of semiautomatic weapons, cultural influences, current laws and the Constitution. After the panel’s main discussion, residents and students approached microphones to share their views and ask questions. Most of them came from a progun standpoint and generated applause from much of the audience. The event was hosted by The Slate, Shippensburg University’s student-run newspaper. Photo by Lucas Waite Jim Taylor of America’s PAC, center, addresses the audience at The Slate’s panel discussion on gun control as Mick Kelly of the Pennsylvania State Police, left, and Samantha Cossick of the Public Opinion listen. 4 from department Had been a professor in the department since 1995 Longtime Professor Margaret Evans will retire from the Communication/ Journalism Department at the end of the spring 2013 semester. Evans had been employed as a professor with the department since 1995. Evans was one of the main faculty members who provided photography instruction. During her time at Shippensburg, she taught many classes, including Introduction to Photography, Digital Photography, Advanced Digital Photography, Experimental Photography, Modes of Film Communication and Women in Photojournalism. Evans received her bachelor of arts from Goddard College and her master of fine arts from Rochester Institute of Technology. Before coming to Shippensburg, Evans was an instructor at the Rochester Institute of Technology, Mohawk Valley Community College and the University of Rochester. Evans will be missed by the faculty and students. Look for a feature story on Evans in the fall issue of The Rowland Stone. Alumni Spotlight: Kay Kusibab By Rachel Bryson It takes a lot to make it in the journalism profession, and Kay Kusibab clearly has what it takes. The 1976 SU graduate, recently honored as an Alumni of the Year, has seen all parts of the newspaper industry, from starting as a general assignment reporter to retiring as a copy desk editor. Kusibab’s journey at Shippensburg started differently than many currently in the communication/journalism major. “I was an English major with a journalism emphasis,” Kusibab said, adding the department was not in existence when she first arrived at Shippensburg. “By my sophomore year, there was a journalism department.” Kusibab quickly changed from an English to a journalism major, and became very involved with campus media. “When I first came, I immediately signed up for the newspaper,” she said. “I felt it (the experience) was necessary, even though it was not for credit.” Kusibab basically lived in The Slate office, especially on Monday nights. She and the other Slate staff would develop photographs in their own darkroom, prepare all the text for printing, edit stories and, at some “ungodly hour” on Tuesday mornings, travel to The News-Chronicle, where The Slate was printed. Kusibab advanced to the position of editor by her junior year. Kusibab began and ended her 25-year professional career at the Johnstown Tribune Democrat. “I started as a general assignment reporter,” Kusibab said. She covered a chief, and remained in that position until her retirement in 2001. Retirement is another journey for Kusibab, who now can be involved with the organizations she wished she could have joined when still working. “Within six months after retiring, I joined the Cambria County Literacy Council,” Kusibab said. “I became a tutor, solely for adults.” She continues to be active with the organization’s board, currently serving as treasurer. Kusibab also is involved with the American Association of University Women, the Cambria County Library bookstore, and the Communication/ Journalism Department Advisory Council. Kusibab has received many awards throughout her career. She received the Pennsylvania Newspaper Publishers Association first-place Keystone Award for Page 1 layout; the Society of Professional Kay Kusibab was one of three alumni Journalists third-place award for headline honored at the 2013 C/J Day awards writing; and was named Alumni of the banquet. Year during Communication/Journalism wide range of topics, including municipal Day events in April. board meetings, politics, feature stories “I was stunned when I heard I had and “anything under the sun.” received it (Alumni of the Year),” Kusibab A few years later, Kusibab found herself said. “It’s just such an honor when I learning the position of copy editor. In think about my four years at Ship. I’m so 1996, she was advanced to copy desk overwhelmed and I cherish it.” Department sponsors panel in celebration of Women’s History Month By Simon Neubauer In celebration of Women’s History Month and International Women’s Day, the Communication/Journalism Department and the Ezra Lehman Memorial Library sponsored a viewing and discussion of the documentary film “It’s a Girl” on Tuesday, March 26. The film tells the stories of abandoned and trafficked young women who are killed and neglected simply because they are girls. The documentary, filmed mainly in India and China, raises questions of why this so-called “gendercide” is happening, and why so little is done to save these girls. The film was followed by a panel and audience discussion, led by an international group of Shippensburg University faculty. The panel included Dr. Hong Wang, associate professor of human communication studies; Dr. Eucabeth Odhiabmo, associate professor of teacher education; and Sarala Baliga, an Indian-born resident of Shippensburg. “It was great to have panel members from different cultures who could answer student questions on how girls are treated in other parts of the world,” said Sara Al Uraifi, a graduate student from Saudi Arabia and moderator of the event. Photo by Cara Shumaker International panel members answered student questions on how girls are treated in different parts of the world. 5 WSYC holds second annual ‘Up All Night’ By Alex Anstett WSYC finished the spring semester strong with “Up All Night” 2013, the 24hour music marathon of Shippensburg University’s student-run radio station from 2 p.m. Thursday, April 11, to 2 p.m. Friday, April 12. This year’s event featured more than 16 prizes, given away exclusively to SU students. The event was a follow-up to the the first “Up All Night” last year, which was part of a major brand overhaul for the station. Prizes this year included tickets to the Governor’s Ball in New York, Justin Timberlake and Jay-Z concerts, iPads and Beats by Dre Studio headphones. “‘Up All Night’ is an event for the students of Shippensburg University,” said Liz Rieman, WSYC music director and one of this year’s event coordinators. “We enjoy the promotional aspects of the event such as gaining interest through social media and campaigning.” Students had several different platforms on which to listen to “Up All Night,” including the 88.7 FM signal, the free iPhone/Android WSYC app, a free iTunes stream and, new this year, video. Students could watch the entire event live via Ustream.com. Almost 300 people tuned in on Ustream alone. “It was the most rewarding thing I’ve been a part of as a student at Ship,” said Tom Horne, WSYC general manager. “Up All Night” has been the driving force for the station’s promotional strategy, and has not gone unnoticed. In October, the College Music Journal nominated WSYC for “Best Use of Limited Resources.” Awareness of the station on campus also spread this past year when the Ceddia Union Building started playing WSYC during all hours of operation. PR students have sweet success with Kupcakes for Kris By Mallory Lininger Shippensburg students, faculty and community members had sweet success during the recent Kupkakes for Kris 5K event, raising more than $1,000 for the cancer support organization. The Shippensburg chapter of the Public Relations Student Society of America hosted the April 14 race, which attracted 27 walkers and runners. The money for Kupkakes for Kris was raised through donations and registration fees. Multiple businesses around Shippensburg sponsored the race by providing food, water and prizes for the participants, including Volvo Construction, Select Diner, Before and After Café, Planet Fitness and Sheetz. Kupkakes for Kris is an organization founded to provide financial support for families impacted by the cost of cancer treatments and other related expenses. It was created in honor of Kris Green, a public relations professional from central Pennsylvania, who lost her battle with cancer in October 2010. PRSSA students team up with MTV’s Chris Raab for anti-bullying campaign By Lisa Rediker Four Shippensburg University Public Relations Student Society of America members teamed with SU alumnus and MTV personality Chris “Raab Himself” Raab on an anti-bullying campaign this academic year. Lisa Rediker, Courtney Kuntz, Kayla Krebs and Alex Anstett partnered with the Youth Advisory Board in Carlisle and with Raab, star of MTV’s “Jackass” and “Viva La Bam,” to implement a strategy that appealed to youth ages 14 to 19. The campaign was created as the SU chapter’s entry in PRSSA’s premier national Bateman Case Study Competition. This year’s topic was youth bullying. From September to March, the team researched, planned, executed and evaluated a full public relations campaign, Speak Up! The campaign targeted high school students in the Cumberland Valley area. Cyber bullying has become a huge issue in the United States. The purpose 6 of Speak Up! was to address the issue of youth bullying in the Cumberland Valley area; to raise awareness among key audiences; and to encourage youth to Speak Up! and make a difference. In January, the team traveled to Philadelphia with SUTV’s Scott Clay to film an informational video with Raab. During February, the implementation month, the team launched an interactive website, actively posted on Facebook and Twitter, hosted a “Bystander Boot Camp,” launched a public service announcement and spread the “Speak Up 2 Stop Bullying” video starring Raab. In total, 1,377 people viewed the YouTube video, and 995 viewed the interactive web page. The team exceeded its goal by 237 percent by educating a total of 2,372 individuals through digital educational materials. More than 75 schools across the nation entered the Bateman Case Study Competition this year. Photo courtesy of PRSSA PRSSA students with SU alumnus and MTV personality Chris Raab, center. SUTV adds three new shows to its lineup By Scott Clay Shippensburg University Television (SUTV) airs a newscast every Thursday night and provides live coverage of every home football and basketball game. This year the staff decided to add three new shows to the lineup. “Second Look” is the first new show to be added to the list of broadcasts produced by SUTV. “Second Look” is a news/ entertainment show, in which SUTV takes a further glimpse at issues on Shippensburg’s campus and in the surrounding area. Some of the episode topics included students with disabilities, students who are also parents, and legal and illegal drug use in Shippensburg. Also new this semester was the show “Cruise News,” which is a comedy created by graduating senior Scott Clay. The fiveepisode season follows the day-to-day life of a campus media news team. “The Cruise News” team members, led by lead anchor Tom Jones, have to deal with adversity among themselves as well as the arguments they get into with the other media groups on campus. The newest addition to SUTV’s programming is the “Coach Mac Show.” SUTV had head Coach Mark Maciejewski come into the studio and take a closer look at SU’s spring football game. This was the pilot for a full season of the “Coach Mac Show” during the Shippensburg Red Raider football season. Washington Times reporter visits Shippensburg University By Christian Hancock Ben Wolfgang, a Washington Times national reporter, came back to his old stomping grounds on Tuesday, April 16, to speak with junior and senior communication/journalism students about his experiences at Shippensburg University, throughout his career and how he got started as a reporter. Wolfgang started his career writing for The Slate and the Shippensburg Sentinel. He spoke about the importance of getting involved in student media because the experience is priceless. “You can have a 4.0 GPA all four years of college, and that’s great, but businesses are looking for the experience,” Wolfgang said. He talked about various stories he has covered and how some of them were harder than others, such as the Sandy Hook Elementary School shooting in Newtown, Conn. Wolfgang told students they have to be very careful when covering a story like that and “you have to have morals and a conscience, and some reporters don’t have either.” Wolfgang also told students to keep their political and other beliefs out of their stories. “If I write an article on something political and we have both Republicans and Democrats calling in and complaining, then I’m doing my job right,” Wolfgang said. Having multiple sources is also important when writing a story. “When I’m writing a story, if I’m going to quote three or four sources, I reach out to at least eight to 10 sources, because you never know who is going to call you back and who isn’t,” Wolfgang said. Wolfgang closed by telling students it is a very competitive time out there, so get the experience, expect backlash on a story, put your politics aside and do not be afraid to walk up to a random person on the street and talk to them. Photo by Simon Neubauer Ben Wolfgang, a former member of The Slate, encouraged students to be active in student media. Photo courtesy of SUTV With the news/entertainment show “Second Look,” SUTV takes a further glimpse at issues on the Shippensburg campus and surrounding area. Shippensburg alumnus speaks to practicum students By Alexandra Nicastro Eric Heisler, a Shippensburg University alumnus and senior photojournalist for ABC27, WHTM-TV, gave students in the Communication/ Journalism Department a firsthand look at working in the media industry on Tuesday, April 26. A former member of SUTV, Heisler talked about the time and dedication he put into the station, and stressed the importance of networking and becoming active in student media. “Get involved now,” Heisler said. Getting involved with student media can create great contacts to help later on, Heisler said. “Getting recognized puts you ahead of others,” he said, explaining how important it is to let one’s work speak for itself. He added that “GPAs don’t mean anything; they (employers) want to see your work. Experience is what counts.” Once Heisler graduated and got his first job, he was just happy to get paid. Now, he is working for WHTM-TV as a senior photojournalist, and is the youngest member of the group. Heisler has won four Emmys, having been nominated for 10 total. 7 Slate staff member receives Student Keystone Press Award The Pennsylvania Newspaper Association Foundation honored a member of The Slate staff with a 2013 Student Keystone Press Award for his work on a series of stories about student support of athletics at Shippensburg University. Slate sports editor Sam Stewart won an honorable mention for Public Service/ Enterprise Package for his three-part series “Broken Crutch.” The series of stories examined student support for major sports, such as football, basketball and baseball, and what some consider minor sports, such as field hockey, lacrosse and softball. In being honored for his series, Stewart said, “I really worked hard on the stories and the videos for the series. But even though it was a lot of work, it was an interesting project to do and will make a great piece for my professional portfolio.” Communication/Journalism Department Advisory Council Denise Calabrese, owner, Calabrese Management Inc. Jodi Christman, vice president of interactive and design, JPL Creative Cathy Eberly, director of marketing and communications, Woodberry Forest School Evan Forrester, news anchor/managing editor, WPMT-TV, FOX 43 Stewart conducted extensive research, looking at attendance figures for the major and minor sports over several years, and examined the reasons for student nonparticipation at athletic events. Stewart also examined the impact on student athletes who often play before empty stands, yet put in stellar efforts on and off the field with little recognition. “It’s really great that professional journalists recognize the efforts put in by students at smaller schools,” Stewart added. The awards luncheon was held at the Hershey Lodge on April 10 during the America East Technology and Operations Conference. The conference is an opportunity for student journalists to meet professionals and view the latest in technology and newspaper operations. Sam Stewart with the award for his thee-part series “Broken Crutch.” Let Us Know What’s New! The Communication/Journalism Department at Shippensburg University has graduated many students over the years — students who have gone on to become professionals, spouses, parents and more. We want to hear about what you’re doing now! Please contact us via mail, e-mail or telephone at: Department of Communication/Journalism Shippensburg University 1871 Old Main Drive Shippensburg, PA 17257 Phone: (717) 477-1521 E-mail: [email protected] Thank you in advance to all graduates who send us their update. We look forward to hearing from you. Please provide the information listed below. Name __________________________________________________________________ Home Address ___________________________________________________________ Jason Kirsch, Capital BlueCross City, State, ZIP __________________________________________________________ Kay Kusibab, treasurer, Cambria County Literacy Council; retired editor Phone _____________________ Martha LeGrand, freelance writer/editor Robert LeGrand, program manager/ analyst, U.S. Department of Education Mark Miller, managing editor, TVNewsCheck.com Matthew Opilo, owner/president, Opilo Advertising & Public Relations Steve Snyder, reporter, Lebanon Daily News Year of Graduation _________ Circle the appropriate degree(s): E-mail ____________________________________ Major ______________________________________ BA/BS MS Name of Employer _______________________________________________________ Current Job Title _________________________________________________________ Shippensburg University of Pennsylvania, in compliance with federal and state laws and university policy, is committed to human understanding and provides equal education, employment, and economic opportunities for all persons without regard to race, color, sex, age, creed, national origin, religion, veteran status, or disability. Direct requests for disability accommodations and other inquiries to the Office of Social Equity, Old Main 200, Shippensburg University, 1871 Old Main Drive, Shippensburg, PA 17257-2299, (717) 477-1161.