The Kempinski Brand 1.

1. The Kempinski Brand
Who we are, where we come from and what we
believe in, since 1897
Kempinski DNA
Passion for Luxury
Creating Traditions
People-Oriented
Straightforwardness
Entrepreneurial Performance
Passion for Luxury
A collection of individuals: luxury properties managed with European flair
Hotel Adlon Kempinski Berlin, Çırağan Palace Kempinski Istanbul, Hotel Taschenbergpalais Kempinski Dresden
Creating Tradition
Remarkably Warm, Surprisingly
Daring, Create a Remarkable
Journey, Savoir-vivre
Kempinski Hotel Mall of the Emirates Dubai
People Oriented
Our employees deliver our
Guest Experience
is the foundation of our
Brand Promise
impacts Customer
Satisfaction
Entrepreneurial Performance
Europe’s oldest independent
luxury hotel brand
Since 1897 Kempinski has
expanded
from a wine store to entertainment gastronomy
and Berlin’s first five-star hotel
Berthold Kempinski (1843-1910)
Founder of Kempinski
Kempinski Strategy
The number of hotels in the portfolio will
not exceed the age of Kempinski
A Focused Strategy
Highly selective portfolio growth, focused on prime European destinations, with opportunities in
China, the Middle East and Africa.
A Focused Strategy
Investment in talent selection, training and education to ensure continuous management expertise.
People services department administrates the entire employee lifecycle
A unique 3-pillar
approach
People
Services
Talent
Training
3. Hotel Management
How we manage our hotels, from talent
management to sales & marketing
Kempinski Added Value
Kempinski’s expertise
is in operating 5 star
luxury properties
(only 1 owned and 3 leases)
Couldn’t find the hotel
We manage hotels on behalf of their owners with
their interests in mind
We preserve the individuality of each hotel while
offering the strength that comes from a group
Kempinski Added Value
Customer-centric
approach
A myriad of new ideas
generated every year
Talent Management
Talent identification
and recruitment
Education
Career management
People-profiling to ensure “best
fit” candidates for the job
Strong links with hotel schools,
universities etc.)
Database of internal and
external talents
Nearly 400 apprentices in six
apprenticeship programmes
Succession-planning
Campus@Kempinski event hosted by the Grand Hotel Kempinski Geneva, the staff at Kempinski Hotel Airport Munich, Siam Kempinski Hotel Bangkok’s Sra Bua Kiin Kiin’s staff
Talent Management
An intensive highlevel management
development
programme in
cooperation with:
106 graduates
Since programme
began in 1998
15 – 20 participants
18-24 months
56%
Carefully selected for a
cohort starting each
Autumn
Split in 3 sessions:
Europe, MEA, China
of Kempinski General
Managers hold an MBA
Kempinski’s 7th MBA cohort at their graduation
Talent Management
Kempinski partners with
renowned hotel schools,
universities and associations
Around 500 trainee and internship
positions are offered per year worldwide
New Career Site will provide a worldwide
employer branding and recruitment tool
The staff at Kempinski Hotel Airport Munich
4. Hotel Openings
From the due diligence to the opening of the
property
Development Criteria
Due Diligence > Planning > Construction/Renovation/Pre-Opening/Takeover > Operations
We look for properties with one of the
following characteristics:
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Market leadership potential
Product uniqueness
Trophy property
Location with a strategic importance
Kempinski Grand Hotel des Bains St. Moritz, Kempinski Nile Hotel Cairo Garden City, and the Hotel Adlon Kempinski Berlin
Hotel Concept Development
Due Diligence > Planning > Construction/Renovation/Pre-Opening/Takeover > Operations
Analysis of the building Define best use for the
constraints
asset
Urbanistic, geological,
prospects, local regulations
Palais Hansen Kempinski Vienna project rendering
Function and surface area of all
the components of the property
Design for energy
efficiency
Comprehensive strategy for
energy use, right from the start
with KREEN.
Hotel Concept Development
Due Diligence > Planning > Construction/Renovation/Pre-Opening/Takeover > Operations
F&B design
Room design
Function-room design
• Major revenue driver
• Mock-up room layout
• Space optimisation
• Kitchen facilities
• Define the room mix (suites
and standard rooms)
• Maximise work-force efficiency
• Standards (security
and hygiene)
Palais Hansen Kempinski Vienna project rendering, Hotel Vier Jahreszeiten Kempinski, Kempinski Hotel Bahia Marbella Estepona
Hotel Concept Development
Due Diligence > Planning > Construction/Renovation/Pre-Opening/Takeover > Operations
Gym design
Spa design
Back of the house design
• Operating standards
• Operating standards
• Space optimisation
• Maximise work-force efficiency
Kempinski Residences & Suites, Doha, Kempinski Residences Astoria Istanbul, Kempinski Hotel Bahia Marbella Estepona
Experts Support
Due Diligence > Planning > Construction/Renovation/Pre-Opening/Takeover > Operations
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Architecture
Interior Design
Landscape
Rooms
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Housekeeping
Laundry
Kitchen
IT
Staff from XXX, Grand Hotel Kempinski Geneva and Hotel Vier Jahreszeiten Kempinski Munich
• Graphic design
• Lighting Design
• Audio – Visual
Rupert Simoner
Vice President
Kempinski Hotels S.A
28, Boulevard du Pont d'Arve
1205 Geneva, Switzerland
T + 41 22 809 8890
F + 41 22 809 8800