Media Pack - DC Thomson

Everyone we know…loves The Beano! It’s the
home of jokes, pranks and
laughs. Featuring the naughtiest kids
imaginable in their latest adventures,
including Dennis the Menace & Gnasher,
Roger the Dodger, Minnie the Minx, Billy
Whizz and The Bash Street Kids. Join Team
Menace!
Circulation: 33,714
Readership: 404,000
Frequency: weekly
Target market: boys aged 7 - 10
www.beano.com
Source: ABC Jan – Dec 2015 *Youth TGI 2016 (Spring)
Available on Apple and Google App Stores
Dennis and Gnasher in Minecraft
Minecraft players are now able to add the
Beano’s mischievous characters to the PC
versions of the game including all of
dennis’ best pranks.
iPrank
The epic practical joke app for kids everywhere to
play the best fun pranks, with hilarious results.
Dennis AND Gnasher Adventures!
The fully interactive story app that follows the
naughty duo as they battle against the zombies
of beanotown. Features camera integration,
games and more.
Dennis and Gnasher’s Prank Sticker
The ultimate menacing photo app allows
kids to add humour and fun to
photographs by choosing from a library
of over 100 themed stickers.
cbbc tv platform – dennis the menace & gnasher is a
consistent top 10 show for uk’s no.1 kids channel cbbc
Dennis and gnasher is the only
licensed character title in the
world book day campaign.
Best selling young fiction launch in 2014
Best selling
Annual 2014
Beanotown takeover over at st pancras station
from October – janary 2015
High profile promotions including 1.9 million free
samplers with the mirror in November 2014
The beano won in the 2012, 2013, and
2014 licensing awards
Promotional partnership with
brewer’s fayre – featured in 130
restaurants
Our advertising and editorial teams
work together to come up with
customised ideas for your campaign
across print and digital!
DPS
£6,000
Full page
£3,000
Half page
£1,700
As well as display advertising, we can
IFC/IBC/OBC £3,500
work together to create bespoke
campaigns that include front cover
Inserts
£21 per 000
integration, augmented reality, unique
advertorials and posters to name a few.
With one of the best creative teams in
the children’s market we will ensure
your campaign reaches it’s full
potential.
Contacts
Advertising Sales
Radhica Kakaria
020 7400 1049
[email protected]
Production
Connie Edwards
020 7400 1032
[email protected]
Creative
advertising
and online
rates available
on request