Untitled - S

Transcription

Untitled - S

2013
Contents
3
HOK-Elanto in brief 2013
4
Customer-owner’s wellbeing, our first priority
6
Many channels for the benefit of co-op members
8
Efficiency and listening to customers’ wishes
10
Many start their working life at Alepa
12 Organic food is a natural part of the shopping basket
14 Big size brings many benefits
HOK-Elanto in brief 2013
HOK-Elanto’s mission is to improve the wellbeing
of its members by providing services and benefits.
HOK-Elanto’s core values are:
• co-op member benefits
• competent staff
• ability to change
• responsibility
• profitability
During 2012, HOK-Elanto purposefully carried out
modernisation of the S Market chain and doubled the floorspace of the Prisma Hyvinkää store.
Group net sales increased by 5.5 per cent to EUR
1.9 billion.
HOK-Elanto 31 December 2012
9.
8.
7.
4.
5.
3.
2.
1.
6.
16 Ethical issues kept in mind when
shopping for cosmetics and clothes
18 Constructive cooperation
20 Portion control diminishes food waste
22 You never should change, Salve…
24 Cleaner kilometres
26 Responsible funeral planning
28 Taking care of good retail centres
30 Finland’s largest cooperative society
34 Food aid expands from bread to other foodstuffs
36 Employer who knows its social responsibility
38 Employee review
40 Governing bodies of HOK-Elanto
42 Own business operations and partners
43 Events for customer-owners 2012
45 Events during the year
46 Looking to the future
HOK-Elanto’s area of operation
1.
2.
3.
4.
5.
6.
7.
8.
9.
2
Helsinki
Espoo
Vantaa
Nurmijärvi
Tuusula
Kerava
Järvenpää
Hyvinkää
Mäntsälä
Sales Net sales Co-op members Employees Outlets €2.2 billion
€1.9 billion
577,638
6,241
309
Market share 2012
• of grocery trade • of licensed restaurant operations • of fuel sales Equity ratio Bonuses paid Operating profit Profit before provisions and tax 42.1%
11%
15.8%
65.3%
€71 million
€29 million
€29 million
Alepa
Employees: 1,030
Outlets: 87
Net sales: €331 million
Trend: +10.1%
Sokos & Emotion
Employees: 379
Outlets: 10
Trend: -15.8%
S Market
Employees: 1,720
Outlets: 53
Trend: +5.4%
ABC
Employees: 234
Outlets: 33
Trend: +3.2%
Prisma
Employees: 1,609
Outlets: 12
Trend: +6.5%
Restaurants
Employees: 928
Outlets: 100
Trend: +4.0%
Kodin Terra
Employees: 56
Outlets: 1
Trend: +36.1%
Other business
operations
Employees: 43
Outlets: 12
Trend: +10.0%
3
Customer-owner’s wellbeing – our first priority
The function of a cooperative society is
Through its actions, a large company that
to promote the wellbeing of its customer-
is conscious of its responsibility can also
owners or members by providing services
show an example to other businesses in
and benefits. To fulfil this task successfully,
the sector. HOK-Elanto’s refurbishment
it must keep its outlet network in good
programme places great importance on
order and develop its services to cater for
energy efficiency. Similarly, HOK-Elanto
the members’ changing needs. HOK-Elan-
has made significant progress in waste
to has almost 580,000 member house-
sorting, and in 2012 only 1 per cent of all
holds in Greater Helsinki, representing
waste created by the stores and restaur-
more than 83 per cent of all households
ants ended up in landfill sites. In this, too,
in the area. HOK-Elanto is the company
the goal for the future is even more ambi-
with the largest owner base in Finland.
tious: not a single gram to landfill.
The Greater Helsinki area has the most
Provision of good service requires com-
buying power in the country, and its pop-
petent, highly motivated staff. HOK-Elan-
ulation continues to grow. HOK-Elanto’s
to’s employee survey was returned by
main businesses are the food and drink
91 per cent of the personnel. The results
trade and transport fuels. Their demand
show that overall satisfaction is extreme-
remains steady also in weaker econom-
ly high and exceeds very significantly the
ic situations. Due to strong demand,
average satisfaction level of Finnish com-
HOK-Elanto has continued to implement
panies in all main aspects.
its long-term growth strategy, bucking
the trend. Our finances are on a very solid
I want to extend my warmest thanks to
foundation. We are continuously develop-
all HOK-Elanto employees for their excel-
ing new forms of service for the future,
lent work. I also want to thank our able
with particularly the role of online busi-
administration and S Group, as well as
ness and the multi-channel business
other stakeholder groups, for the good
model increasing their foothold.
cooperation over the past year.
Through the efficiency of its concerted
Helsinki, 11 March 2013
operation and customer-led approach,
S Group has achieved the Group’s cur-
Matti Niemi
rent success and growth. However, the
Managing Director
planned government bill for legislation
concerning exploitation of a dominant
position in the retail trade may adversely
affect our future operations and long-term
development. In my view, the proposed
form of the law would in no way fulfil the
set objectives of reducing the grocery bill
for the Finnish consumer, increasing the
fairness of income distribution in the food
chain, and promoting fair competition.
But it would certainly make the lives of
Finnish operators in the sector more difficult, neither would the country’s small
producers benefit from the increased influence of international industry.
4
5
Many channels for the benefit
of co-op members
HOK-Elanto is there for its
members. When the range of
services is wide, the customers
are able to take advantage of
their membership in many different ways. Benefits are gained
in the local stores, larger supermarkets, and shopping centres.
If necessary, we can also bring
our services to your door.
Driver Mikko Pääkkönen delivers the
weekendgroceriestoTainaJäppinen.
ers in East Helsinki and East Vantaa. The
Bonus table
purchases are checked, and the payment
and collection of bonus points are easily
made with the green card.
Purchases
€/month
Bonus %
– In the past, I have also ordered some
1,500
5.0
cosmetics from the Sokos webstore, but
1,250
4.5
we do most of the everyday shopping in
1,000
4.0
the conventional stores.
750
3.5
500
3.0
The family regularly visit the Prisma store
400
2.5
Even a large company can be close to its
in Viikki and the S Market in Hakunila. The
300
2.0
customers. When developing the oper-
most familiar restaurants for them are
200
1.5
ations, it is important to listen to the end
the Chico’s outlets in Itäkeskus, Viikki and
50
1.0
users so that the services will meet the
Tikkurila. When visiting the Helsinki city
customers’ changing needs.
School dinner lady Taina Jäppinen, who
lives in Vaarala in Vantaa, occasionally
‘Everymonth,over2,000
extra amount when you need it. That is
orders her shopping to be delivered by
Alepa’s Kauppakassi service.
peoplediscoverthebenefits
when you notice that co-op membership
is really worthwhile.
– It is a very useful service that makes my
ofco-opmembershipand
The HOK-Elanto co-op members initially
life easier. I use Alepa’s Kauppakassi delivery service occasionally and especially
jointheCooperativeSociety.’
make a one-off investment of 35 euros in
just before any major holidays like Christ-
the form of cooperative contribution or
mas, and also at other times if there is a
by collecting Bonus points to get started. With this investment, the member
lot to carry, as we don’t own a car. Our
family consists of four people with two
centre, they often eat out at Vltava and Loiste.
will receive annual return as interest of
growing boys of 9 and 4, as well as two
When on holiday, they use the S-Etukortti
the cooperative capital and as monthly
dogs, so there is a lot to carry, Taina Jäppi-
card, for example, at Sokos hotels.
Bonus points as a refund for services used.
Last year, these benefits alone amounted
nen points out.
Taina Jäppinen has been a co-op member
to an average of 143 euros per household.
– I usually place the order online. I have
since the early 2000s: in her opinion the
Every month, over 2,000 people discover
tried the mobile phone service, but it is
membership is a natural part of sensible
this benefit and join the Cooperative So-
much more difficult to navigate the pages
housekeeping.
ciety as a member.
rived well within the promised time slot.
– Whenever we are thinking of making a
– An extra bonus is the Yhteishyvä maga-
The quality and freshness of products
larger purchase, we check what’s on offer
zine, which is sent to the members by
have always met my expectations.
in the HOK-Elanto stores and whether we
post at the end of each month. It has lots
can collect Bonus points with the pur-
of interesting articles, and as a catering
The doorbell rings and the driver of Alepa’s
chase. However, I don’t buy anything just
professional I also follow the recipes in
Kauppakassi service, Mikko Pääkkönen,
to get the Bonus points, Taina considers.
the food section of the magazine. I also
on a small screen. The deliveries have ar-
use the magazine’s online recipe service
arrives carrying six bags full of shopping,
6
consisting of the family’s basic groceries
– And I don’t actively follow the accrual
to get new ideas for cooking, Taina Jäp-
for the whole week. The goods have been
of Bonus points; the money goes to our
pinen says.
gathered at the Roihuvuori Alepa from
account in the S Bank. It is always a nice
where the deliveries are made to custom-
surprise when you see that there is an
Benefits of co-op membership
• Bonus
• S-Tili account and charge-free
services of S Bank
• Payment method benefit 0.5%
• Product and service benefits
• HOK-Elanto’s Yhteishyvä
magazine
• Voting right in the HOH-Elanto
representative elections
7
habits and household sizes, but there
‘Store managers and
gion, too, explains Project Manager
employees play a crucial
erative, we are responsible for the food
security of Finnish people. In this matter,
Minna Pahkajärvi who is responsible
for HOK-Elanto’s local product pro-
The cooperative society is aware of the
fact that, as a major consumer’s coop-
are great differences within the re-
role in listening to
the outlook is both local and global. This
means that we must be locally flexible
curement and selection planning.
the customers’ wishes.’
with a capacity to cooperate while, at the
– Our aim is to be able to excel in meeting
same time, we must also be strong and
local demand. We keep adding products
credible on the global scale.
to the store’s selection in a flexible way
The resources provided by size are neces-
according to the customers’ wishes. Store
sary in order to look after the interests of
managers and employees play a crucial
role in listening to the customers’ wishes.
volumes play a big part. The bigger the
a small nation in the global food market.
product consignments are, the lower the
This is also seen as efficiency in the Finn-
procurement price and the retail prices are.
ish food chain. With a large scale, we are
Locally produced food and drink
Efficiency and listening
to the customers’ wishes
able to produce more and more services
– We sell products from several food
The strength of the S Group lies in its
with lower costs. The Finnish food chain
manufacturers located in the Helsinki
chain operations and the processes and
is a national resource that stays competi-
region, says Minna Pahkajärvi.
systems that have been highly tuned to
tive and functioning only through co-
work in harmony. The selections are cre-
operation. For its own part, the S Group
Locally produced bread comes from
ated in the S Group based on consumer
wants to continue and improve cooper-
nearby small bakeries, for example, Emil
habits. Versatility and management of
ation with Finnish producers and food in-
Halme in Kauklahti produces traditional
different approaches are competitive
dustry. The entire Finnish food chain, in-
bread and Reze in Tiistilä bakes French-
factors, but the price level also still plays
cluding the consumers, will benefit from
style bread for our stores in Espoo. Bread
a big part. Predictability of demand and a
a strong S Group.
and patisserie products for the stores in
steady flow of goods guarantee efficiency
Central Uusimaa come from Uudenmaan
that enables affordable prices in all prod-
Herkku in Kerava and Uudenmaan Leipä
uct ranges.
in Klaukkala. Organic bread is supplied
by Samsara bakery in Vantaa. Traditional
sausages are produced in the Wotkin’s fac-
Who decides what Finnish consumers eat? The business ideas
of the S Group chains are based
on the notion that the consumers want a wide selection
of products, home-grown food
and well-known brands.
8
Most stores receive their deliveries during
shelf-life, such as bread, are usually de-
tory in Sörnäinen, Helsinki, and Pajuniemi
the night, which means that the goods
livered direct from the bakery to the
sauna-smoked ham and sausages, also or-
are already there when employees start
stores. Some breweries and dairies also
ganic versions, come from Talma in Sipoo.
their morning shift and can be shelved
have their own direct deliveries.
– Customers are increasingly interested
before the customers arrive. Groceries,
in the origin of food. Over the past couple
utility goods, fresh processed foods, and
fruit and vegetables are gathered and
Listening to the customer
of years, we have significantly increased
combined into store-specific deliveries.
Current technology enables tailoring
the amount of organic produce especial-
Every day, an average of 100 fully loaded
Some of the goods, such as meat and
the store’s product selection according
ly in the Prisma and S Market stores. Our
lorries leave the Kilo logistics centre of
milk products, are delivered direct to
to the customers and available space in
customers have welcomed this trend: we
Inex, delivering goods to HOK-Elanto’s
stores through terminals. The producer
the store. Technology is also utilised in
sell twice as many organic products in
170 grocery stores. Detailed route plan-
has already entered the delivery address
the direction of space given to individual
the Helsinki region as in the rest of the
ning means that the goods are made
on the consignments. The goods stay at
products and when ensuring sufficient
country, Minna Pahkajärvi tells.
available to customers cost-effectively
the terminal for a very short time: they
availability of products.
with the least possible burden on the en-
are quickly combined into store-specific
vironment.
deliveries and distributed to the stores
– The Helsinki region differs from
Responsible choices
during the night. Products with a short
the country’s average consumption
In a grocery store, product procurement
Every day a hundred lorries start from
the logistics centre to deliver daily
goods to HOK-Elanto's outlets.
9
Many start their careers at Alepa
Alepa
Employees: 1 030
Outlets: 87
For years, Alepa has organised
training and offered employment
opportunities for immigrants.
We are currently continuing our
responsible work among young
people who are not in training or
are unemployed. Playing shops
becomes reality in Enterprise
Society, schoolchildren’s own
society for sixth-grade pupils.
children from the Herttoniemenranta and
Information Office and the activities of
Eläintarha elementary schools in Helsinki
Enterprise Society are an excellent way to
entered this miniature city, they had stud-
teach pre-teen schoolchildren the basics
ied issues about society, enterprises and
of working life and how society functions.
various occupations with the supervision
‘People with an immigrant
of their own teachers. When the actual
– The students build a miniature Alepa
‘day as an adult’ dawns at last, many of the
store every day before opening it to cus-
children wish to work at an Alepa store.
tomers, for example, putting all the prod-
In children’s Enterprise Society in Viikki, Helsinki, the Alepa store is part of the mini-
ucts on display and the price tags in the
ature society where sixth-grade schoolchildren learn the rules of working life and
The play shop is located at the heart of the
appropriate places. They use a shelf map
society through play.
village, and it is one of the 18 companies
and descriptions of the tasks and differ-
A new day has started in the 500-square-
where the schoolchildren work and run
ent areas of responsibility in this work.
metre Enterprise Society learning environ-
errands at. According to Alepa chain’s Ser-
ment in the Museum of Technology in
vice Manager Marko Lumppio, the educa-
The store is a real hive of activity, which
eer, and it does seem that we have suc-
as other employees. There are no quotas
Helsinki. Before the sixth-grade school-
tion programme created by the Economic
leaves no doubt that Enterprise Society
ceeded in this. We will carry on the good
for them, but they are usually so success-
really works. Today’s Managing Director
work, satisfied Marko Lumppio adds.
ful in recruitment that I reckon there is
background are very
motivated to work.’
not one new store that doesn’t have any
of Alepa, Amanda Rodriguez, faces a difficult, but necessary, decision: the store
Employees with an immigrant back-
Amanda Rodriguez from Herttoniemenranta elementary school ventured to apply for the task of Managing Director at Alepa, and
will have to close its doors for a while.
ground are also a familiar sight at Alepa
she has not looked back. ‘At first I thought I’m not up to this task, but after working for a couple of hours I can see that it’s quite nice
Goods deliveries are not arriving and the
stores throughout the Helsinki region.
to be the boss!’
shelves are gaping bare! The team pulls to-
immigrants as new employees.
People with an immigrant background,
from the oldest to the younger ones, are
very motivated to work.
gether and in no time the HR Manager and
– The number of employees with an im-
Controller Niki Timsina can open the tills
migrant background is about 12 per cent
again (everyone does everything at Alepa).
of all employees of the Alepa chain. We
– I believe that Alepa’s popularity among
He cranes his neck out of the window.
have joined forces with the employment
them is due to the fact that Alepa is a
authority to offer courses for them for
workplace where it is good to work re-
– Alepa is open again, we just got a new
over 10 years. Otherwise, immigrants are
gardless of the colour of your skin, your
batch of sweets in! he hollers out and
employed through the normal recruit-
background or your religion.
flashes a smile that is a dream of every
ment processes in exactly the same way
customer service employee.
Motivated immigrants
The Alepa chain has started a refurbishing tour to update the shops and increase the
Alepa is a youthful and dynamic chain,
range of products with up to 1,000 new items.
for which young people also want to
work in real life.
– We are currently running a guarantee
period following a course for young people
that started in the autumn. After passing
the course, the youngsters are employed
at Alepa for a fixed term of four months.
Many people will carry on working for us
even after this period. The object of the
course was to make young people who are
not in training or are unemployed to take
interest in the retail trade as a lifelong car-
10
11
Organic food is a natural part
of the shopping basket
S Market is the number one
choice of many customers for
buying food for both everyday
consumption and special occasions. It is part of the role of a
trailblazer that a favourably
priced shopping basket also
has room for organic produce,
and the store concept ensures
an easy shopping experience.
We have also succeeded in our
energy saving measures.
S Market
Employees: 1 720
Outlets: 53
safe and affordable. At the beginning
Heikkinen takes a glance at the fruit and
The doors of the frozen food cabinets
of the week, customers want quick and
vegetable section of S Market in Bulevar-
and the related new automation bring
easy food products, while towards the
di. He is happy with what he sees: last
further savings in energy use. weekend the domestic gourmets put on
year’s renovation made a big difference
their aprons and spend much more time
to the appearance of the store. This S
on cooking.
Market, in its bright colours, is the greenest of them all. The number of organic
factors that raise the price of organic
Since the comprehensive refurbishment
– During the week, customers want easy
products on these shelves and contain-
products, but it is our task to aim to offer
project was completed, the sales have
and quick food, for example, ready-made
ers is at its greatest.
a favourably priced shopping basket at
picked up nicely although there is a lot of
all times, Mika Heikkinen explains.
competition in the area between Stock-
salads and barbecue products purchased
from the service counter. At the weekend,
– Organic food is part of today’s diverse
mann Herkku, Citymarket Ruoholahti, and
they want to eat more sumptuously, and
selection of products in S Market stores.
the Hietalahti Market Hall, which has just
the purchases include more meat, fish,
Some consumers purchase their food on
Piloting in Bulevardi
S Market is often the customer’s primary
tapas, sushi and different types of cheeses,
the basis of various value choices and are
S Market Bulevardi is the chain’s pilot
choice for shopping, and therefore the
explains Team Manager Mika Heikkinen.
interested in factors related to produc-
unit, testing solutions that deviate slight-
– S Market Bulevardi is our answer to this
tion. Organic production involves many
ly from the everyday concept.
competition where the food stores offer a
selection must be diverse, but always
reopened after a complete renovation.
slightly more luxurious selection of foods.
– Here in S Market Bulevardi, we also test
Based on the positive customer feedback,
the sales of products from smaller pro-
we are on the right track. Regional selec-
ducers, such as juices, brewery products,
tion work will also play a key role in the
game and shellfish. The pilot scheme will
development of the entire chain.
‘This year too,
all HOK-Elanto’s S Markets
will save the amount
of energy (electricity + heat)
that would correspond
to the average energy
consumption of
760 detached homes.’
continue until summer 2013, and we
analyse various functions and study elements that could work throughout the entire chain.
Lasting just over two years, the extensive refurbishment project is finally being completed, and HOK-Elanto’s S Markets in various
parts of the Helsinki region will serve their customers in improved premises and with a more diverse selection of products, but
always with affordable prices.
Team Manager Mika Heikkinen is proud to present
the fruit and vegetable section of S Market Bulevardi. 12
13
Big size brings many benefits
Prisma
Employees: 1,609
Outlets: 12
Prisma is a family market that
has everything you need under
one roof. Big size brings cost effectiveness, which enables the
most important principle in the
chain: permanently affordable
prices of all products. Our size
enables versatility. A large Prisma store sells over 100,000 products, with groceries accounting
for over 20,000. These also include many products manufactured by small producers.
In Jumbo, we placed the farmers’ market
in the pride of place at the front of the
food department according to the normal route, Juha Itkonen explains.
stores. The Prisma stores in Hyvinkää and
the idea of locally produced food, and the
Jumbo were revamped last year. The Pris-
company has its own counter in the Pris-
ma store in Iso Omena shopping centre
ma store in Jumbo.
10,000 customers every
will be refurbished in 2013.
day, slightly more unusual
Cooking skills and quick decisions
products are in sufficient
New look for Prisma
Along with the modernisation, the service
The price of food is a popular topic of con-
In the store makeover, we have paid par-
counter at Jumbo Prisma almost doubled
versation among Finns, even though food
ticular attention to an easy shopping ex-
in length, and therefore its selection of
expenditures as a share of disposable
perience, clear displays and a comfortable
products is even greater than before.
income have constantly fallen. However,
store environment. The store design is
Prismas are the stores that can offer the
completely new from floor to ceiling. We
– Younger customers have become more
most favourable price levels with the
have listened to the customers in many
and more interested and skilled in cooking
most popular products among Finnish
of the solutions, says Juha Itkonen, Direc-
in the past few years, and many of them
Prisma stores provide overall economy
consumers. Constant low prices of the
tor of Prisma store in Jumbo.
want to buy their ingredients from the
combined with a wide range of products
service counter, Juha Itkonen points out.
including brand names.
shopping basket is actively monitored in
relation to the competitors. In addition to
The food department has been added by
affordable prices, co-op members can still
5,000 new products, and we now have
– Fresh Finnish fish seems to be very pop-
receive up to five per cent of Bonus, which
about 20,000 grocery products for sale. In
ular at weekends. On Fridays, we receive
accrues according to their purchases.
a large unit with 5,000–10,000 customers
rainbow trout caught the previous night.
every day, slightly more unusual prod-
However, the demand for light-coloured
ucts are in sufficient demand, too.
Finnish fish, such as pikeperch, perch and
Prisma stores also provide overall economy in non-foods. Unlike many inter-
demand, too.’
pike, has also increased.
national hypermarket chains, brand names
– One of the best examples of this is the
have a strong position among our cloth-
Eat & Joy Farmers’ Market, which has
For someone looking for quicker alterna-
ing, leisure and home products.
an excellent selection of products that
tives, we have ready meals, salads and
come directly from small producers. In
barbecue products. We also have many
The groceries on offer in Prisma include
Jumbo, we placed the farmers’ market in
ready-to-heat dishes. They are prepared
well-known brands, Finnish favourites
the pride of place at the front of the food
in store and are always fresh and deli-
and products catering various dietary
department according to the normal
cious. Mince from the meat counter is
requirements. Different product groups
route, Juha Itkonen explains.
minced in the store so that we always
also include a wide range of the S Group’s
14
‘In a large unit with 5,000–
have fresh stock available.
own brands for consumers who value
Locally produced food is another popular
lower prices: Rainbow and Xtra. The price
topic of conversation, but it is not quite
Prisma also has its own Deli offering
of Rainbow products is 10-20 per cent
so easy to define its concept. Many large
filled sandwiches, pastries, salads and
lower than similar brands, and that of
national food producers operate in the
other snacks for approximately 600–700
Xtra is even lower.
Helsinki region: a good example of these
customers every day. The coffee shop has
from Jumbo’s point of view would be
been part and partial of the shopping
The stores in the Prisma chain are cur-
the HK food house on the other side of
experience ever since the Jumbo Prisma
rently undergoing a huge makeover,
the road. Meat producer Pajuniemi from
opened 13 years ago.
which is seen in the product ranges and
Sipoo probably better corresponds with
15
Ethical issues are kept in mind when
shopping for cosmetics and clothes
Today’s consumers are interested in the origin of products and
how and under what conditions
they have been manufactured.
This is also known at Sokos and
Emotion stores where product
safety and quality must be in
order, regardless of the price
level. The We Care Icon cosmetics range and the ladies’ Kaiio
clothing range are examples of
our own development work.
sues raised. Affordable prices, products
ies. Our own quality control department
that are suitable for sensitive skin, and
studies and tests our products regularly
ecological qualities were also among the
and with spot checks, says Nina Hakala,
most wanted properties. On this basis,
SOK’s selection and sourcing manager.
Sokos & Emotion
Employees: 379
Outlets: 10
we created this commended range that
has found its way to the make-up purses
WWF Finland has been involved in the
of Finnish women.
development of the range from the very
start – therefore no raw materials of ani-
We Care Icon products are designed in Fin-
mal origin are used in the cosmetics or
land and manufactured by Europe’s lead-
applicators. When buying We Care Icon
ing contract manufacturers of cosmetics.
products, customers also support the
The best place for marketing the products is the store itself. These days, the shop
Only the accessories and applicators are
work carried out for the protection of our
assistants’ professional skills are also tested in issues related to responsibility, says
manufactured in the Far East, in China.
common Baltic Sea.
Isabella Borg, sales and service advisor in women’s clothing.
When we started to develop the We
‘The design work is always
Care Icon cosmetics range that is exclu-
– Our manufacturers are audited and
sive to Sokos, we asked the consumers’
they are committed to complying with
opinions and wishes. We received almost
our contracts and stringent quality cri-
The challenges of
responsible procurement
four thousand responses, and safety and
teria. All our products have undergone
These days, consumers are also very en-
quality were by far the most popular is-
skin irritation tests in outside laborator-
lightened with regard to buying clothes.
carried out in Finland.’
Kaiio is a clothing range exclusive to
‘The We Care Icon brand has over 200
Sokos. The brand has clear responsibil-
products. All of the products are free
ity targets that are being monitored.
from parabens and mineral oils. The
The design and sizing of Kaiio are always
ecological requirements do not apply
The free beauty advice is a popular service. In just half an hour, beauty advisor Charlotta Forssell gives you practical advice, for ex-
carried out in Finland so that the prod-
only to the raw materials but also to the
The Kaiio range includes women’s indoor
ample, on how to create a perfect lip make-up. She also helps the customer to discover the best products for their individual needs.
ucts are suitable for and fit the Finnish
packaging materials,’ explains Beauty
collections, as well as coats, accessories,
consumers. Along with globalisation
Advisor Charlotta Forssell of Sokos Emo-
shoes and jewellery. New products are
and international competition, products
tion in Helsinki city centre.
added to the collection every month.
of labour-intensive industry, such as
clothes, are increasingly manufactured
under licence in developing countries
and in recently industrialised countries.
It is exceptional that the Kaiio collection
is mainly manufactured within Europe,
with two-thirds purchased directly from
European or Finnish partners and onethird from China.
– The Kaiio products include a wide selection of various quality and product types,
and therefore they are manufactured
in different places. We are involved in
the international BSCI project (Business
Social Compliance Initiative) that effectively seeks sustainable solutions to implement social responsibility. In other
words, we require that the social and ethical issues and values of goods suppliers
and factories are in order, explains Brand
Manager Tiina Ritari of SOK.
16
17
Constructive cooperation
Kodin Terra
Employees: 56
Outlets: 1
An average Finn spends over
twice as much money on living
and home improvement than
on food and drink. Rent, service
charges, and energy and capital costs take a major bite out
of this, but Finnish people love
their homes and are happy to
invest in their homes: building
new homes and renovating and
redecorating existing ones. It
is natural that the cooperative
society provides services in this
area, too.
laid out, displaying information about
Survey and repair in time
their properties, functions, installation
Renovating offers many alternatives in
and clear prices.
responsible actions as the renovation of
existing buildings is an eco-deed in itself.
‘The renovation
Kodin Terra’s builders’ service provides
necessary information and expert help
– We Finns tend to prolong making deci-
so that you will not have to do everything
sions on renovating and do not start until
yourself. You will get advice on the imple-
it’s absolutely necessary. We do take our
mentation of the project and the neces-
cars in for regular maintenance, but we
The S-Yrityskortti offers similar benefits for companies as co-op members receive in
sary products and time schedules. The
often pay less attention to taking care of
the form of Bonus, and card invoicing reduces the need for handling receipts.
builders’ service also offers task and in-
our homes. Condition surveys and timely
stallation instructions and, if necessary,
action often save effort and money. Es-
you can also order an installation service.
pecially the waterproofing of wet areas
Modern houses are built more tightly,
achieved with an air-to-water heat pump.
The customer will also have a designat-
must be taken care of. When repairs and
and therefore it is increasingly important
Natural materials and various recycling
Benefits for professionals
with corporate cards
of existing buildings
is an eco-deed in itself.’
ed contact person who to turn to when
insulation are carried out professionally
to pay attention to functioning ventila-
solutions are usually better for the en-
How about construction professionals?
A hardware store is usually regarded as
you need advice or help. At Kodin Terra in
according to the regulations and they
tion. Currently, our customers have many
vironment. Many fields are carrying
Do they find services at Kodin Terra?
a place where you have to know exactly
Tuusula, there are also several gardening
are supervised, the end result will last for
questions about heating and various
out cooperation to discover even more
what you need. Kodin Terra promises that
experts at hand who will give you advice
decades, explains Tero Koivuoja of the
heat pump solutions.
eco-friendly solutions.
this certainly does not have to be the case
on garden design and plant care.
Kodin Terra builders’ service.
– This region has undergone a huge de-
– For example, efforts are made to manu-
same for all customers, is already very
velopment, and people are interested in
facture paints with no solvents. These
competitive. We at Tuusula have current-
energy saving also in view of the climate
days, water-soluble alternatives, which
ly hundreds of corporate customers, and
impacts, in addition to financial savings
protect and cover quite as well as the pre-
increasing this number is in everyone’s
and investment repayment periods. Tech-
viously used paints, are available to an in-
interests. We will get more volume in our
nology in this field has developed strong-
creasing extent, Tero Koivuoja explains.
procurement, which is then seen in the
in their stores. The products are clearly
– For a small and medium-sized builder,
the Kodin Terra price level, which is the
ly in the past few years, and we are now
prices of products for corporate custom-
getting clear proof of the efficiency rates
ers, says Tero Koivuoja.
of the appliances. The best results are
– The S-Yrityskortti card offers the same
kinds of benefits for construction professionals as our co-op members receive in
the form of Bonus. Moreover, the itemisation included in card invoicing reduces the need for handling receipts and
makes life much easier.
Water-based paints with no solvents are
getting more popular all the time.
Tero Koivuoja recommends a combination of traditional heating sources and
an air-to-water heat pump.
18
19
In her work, Sini Savusalo contemplates
how to do things in the best possible way in
HOK-Elanto’s restaurants, taking into account
Restaurants
both quality and environmental aspects.
Employees: 928
Outlets: 100
’Personnel’s expertise
and motivation are
the most important thing.’
Food waste at Chico’s in Jumbo shopping centre is at the lowest level in the
entire restaurant division. With its good
facilities as an operating environment,
the shopping centre is second to none
– waste sorting and transport also operate in an exemplary way. Portion control diminishes
food waste
To minimise waste, semi-finished prod-
According to Jani Vallineva, Head of Food
– You just have to constantly pay atten-
ucts are also used depending on the chain.
Products and Restaurant Manager in the
tion to matters and keep the standard of
These are processed further to meet the
Chico’s chain, the American portion sizes
self-control high. It is a big advantage if
needs of each outlet. For example, un-
that support the brand image were re-
in a restaurant there are one or two em-
washed potatoes are not handled in
duced after a trial because the biowaste
ployees committed to their work, who are
Chico’s kitchens, the sauce bases arrive in
containers started to fill up far too quickly.
showing an example through their own
conduct.
tetrapacks, and the beefburgers and buns
At Chico’s restaurant in the Jumbo shopping centre, the amount
of food waste is less than one
per cent. This can be achieved
if the restaurant is located in a
shopping centre and has a high
sales volume and skilful staff.
people of her generation who refuse to
erates between a rock and a hard place:
are ready-cooked and baked. The raw ma-
accept food waste.
delicious, plentiful food is part of a good
terials mainly come from Finland where
partners such as Kruunu Herkku, Saarioi-
Popularity of low-carb diets
shows in orders
In the Chico’s chain, total amount of waste
customer experience, but this can mean
Savusalo does not blame the lady as she
that the amount of waste can be horren-
nen, local bakeries, HK, or Roslund prepare
One solution to tackle waste from cus-
a monthly basis and the results are dis-
was right: the fact that there is more food
dous. Luckily, responsibility in these is-
them according to Chico’s own recipes.
tomers’ plates is the opportunity to
cussed in the chain meetings.
than necessary is not sensible, let alone
sues is also often the most sensible alter-
sustainable in the long run. This was also
native in terms of commercial economy.
control portion sizes. These days it is
– However, the most important thing
commonplace that a customer wants
Chico’s in the Jumbo shopping centre
the message of the Foodspill project im-
for us is to keep the customers happy.
to change French fries for vegetables, a
is doing well. Vast amounts of food are
When Sini Savusalo, Head of Quality and
plemented two years ago by MTT Agri-
This means raw materials that are tasty
wheat bun for a wholemeal version or
ordered and consumed, and the small
Environment at HOK-Elanto’s restaurant
food Research Finland.
and of uniform quality, regardless of the
that the sauce is brought to the table in
volume that is left behind is sorted in
place of business.
a separate dish.
the correct way. Waste sorting is the re-
division, was working as restaurant man-
20
is monitored in each place of business on
Uniform quality
throughout the chain
sponsibility of the property owner, and
ager, there was an elderly lady who some-
– Eight HOK-Elanto restaurants were in-
According to Savusalo, the processes in
times had lunch at the restaurant.
volved in the project. Naturally, we were
HOK-Elanto restaurants are mainly in
The balancing act between minimising
Both Vallineva and Savusalo agree that in
in major shopping centres this matter is
doing a lot of things right even before the
good order. Food preparation produces
waste and customer satisfaction is seen,
a responsible kitchen the personnel’s ex-
organised in an exemplary way.
Usually, her greatest concern was not
project, but Foodspill proved that there
only a little waste. The rhythm of orders
for example, in the debate concerning
pertise and motivation are the be all and
to have more food on her plate than she
is always room for improvement. Never-
is well thought out and there is hardly
the correct portion size as the majority of
end all of everything.
could eat. She was a perfect example of
theless, the restaurant business often op-
any storage-related waste.
waste comes from the customer’s plate.
21
You never should change, Salve…
Restaurant Salve in Hietalahdenranta in Helsinki looks modest on the outside, the interior
decoration is more or less the
same as 80 years ago, and the
menu includes Baltic herring
as it always has done. Despite
this, or maybe because of it,
the restaurant is busy day after
day, and table reservations are
made all the way from New
Zealand.
ly: Salve at the turn of the 1930s and 40s.
new director, was invited to be heard.
Restaurant Salve, which these days has
There I sat with my cheeks flaming, prom-
gained quite a cult reputation, used to
ising with my hand on my heart that I
be a seamen’s bar with a wild reputation,
would not touch the authenticity of the
constantly full of cigarette smoke and
place, and that I would always foster
noise. After the seamen, the place was dis-
Salve’s spirit and traditions, laughs Mika
covered by artists and other arty people.
Elo, Salve’s Restaurant Director.
‘Salve has a habit of getting
its employees hooked, too.
The reason for that is its
The years have passed, but Salve has not
changed. Today, the spectrum of custom-
Elo has kept his word. There are no pres-
ers frequenting the restaurant is wider
sures for change because the place is excel-
than ever. Tourists have also discovered
lent just as it is. Salve advertises itself fairly
this gem in Hietalahdenranta, a piece of
modestly although it is the most Googled
authentic Helsinki and Finnishness.
one of the HOK-Elanto restaurants.
An ordinary Monday with its midday rush
fantastic customers.’
friends all the way from Italy – 20,000 her-
According to Elo, there is no need or de-
retired after 33 years of service. Accord-
sire to expand or duplicate Salve.
ing to Elo, over the years Eku saw and
is churning in the streets of the capital,
– When I first started working here nine
In the 2000s when smoking was banned in
ring dishes are sold each year. Sourced in
but when you enter the restaurant, you
years ago, the twenty odd regulars of
restaurants, Salve’s food sales doubled.
the Archipelago Sea, the Baltic herring
can see it in your mind’s eye immediate-
Salve organised an event where I, as the
These days, Salve’s Baltic herrings have
have been on the menu for decades. In
Somehow I feel that Salve’s task is to
addition, customers are still pampered
nurture the Finnish restaurant culture.
In between cooking, Eku used to mind the
with meatballs, Wiener schnitzel, Salve’s
And even if we wanted to welcome all
children of the employees of Yhtyneet
stir-fry, and Russian onion steak, not to
customers, we only have limited space.
Kuvalehdet magazine publisher who
mention pancakes for dessert.
There are staircases on both sides, the
were visiting the restaurant. Therefore,
cellar is too low, and there are apart-
our kitchen has not only been used for
ments on the floors above, and therefore
frying herring, but also for reading stor-
it is not possible to expand.
ies and rhymes, Elo tells.
created already in the 1930s, and it just
Salve is a much-loved place not only
In Elo’s opinion, Salve has a habit of get-
improves with age. Salve could be called
among its customers, but also its em-
ting its employees hooked. The reason for
a model example of sustainable devel-
ployees. With thirteen employees, Salve’s
this are the fantastic customers, some of
opment, ponders Elo as lunchtime rush
staff usually stay for several years at a
whom are passers-by, some come once a
hour starts to fill the restaurant.
time. Last year, Salve’s beloved cook, Eku,
year, and some are everyday patrons.
Salve’s restaurant director Mika Elo in his realm – Salve’s unique atmosphere is layered and steeped in history.
A brand that improves with age
heard almost as much as Salve’s walls.
– Salve has its own brand, which was
– Anyone from the elderly gentleman living upstairs to Formula stars and big-name
artists, Elo describes Salve’s clientele.
Sometimes we even get an old seaman
finding his way to our door – and that is
when we take our time reminiscing.
Salve has been decorated by customers,
seamen and artists. In addition to seathemed ornaments and paintings, there
are, for example, Vexi Salmi’s lyrics of Rentun Ruusu sung by Irwin Goodman. The
pair used to spend a lot of time in Salve.
22
23
ABC
Employees: 234
Outlets: 34
• 5 ABC service station stores
• 14 Delis
• 15 ABC unmanned petrol stations
• 13 ABC car washes
– The water is conducted into the drain
HOK-Elanto is also a member of the
through an oil separator where oils, solv-
Electric Traffic Helsinki Test Bed. Larger
ents and bitumen are recovered for fur-
cities are the most natural environment
ther treatment. This way, the pitch from
for electric vehicles, but for someone
the surface of the car will also end up in
who is considering buying an electric
the hazardous waste management plant.
car it is also important to be able to use
This is better for the environment than
it outside towns and recharge it quickly
washing the car in your own yard.
along the way. The ABC chain wants to be
a forerunner also in the implementation
Cleaner kilometres
The busiest seasons in the car wash busi-
of these services and to offer this energy
ness are from February to May and from
form in conjunction with other fuels.
‘The pitch from the surface
of the car will also end up
in the hazardous waste
management plant. This is
better for the environment
than washing the car
September to November. In 2012, a total
of some 100,000 car washes were sold in
Finland’s first fast-charge station for elec-
the 13 ABC CarWash lines in HOK-Elanto’s
tric vehicles located along a main thor-
business area.
oughfare was inaugurated at ABC Nihtisil-
in your own yard.’
ta in October 2012. The next rapid-charge
The ABC service stations are a
familiar sight all over the country. The chain started to gain a
foothold in the Helsinki region
about five years ago when the
Esso chain of service stations
was acquired by HOK-Elanto. The
change also required a new kind
of concept for the needs and
scope of an urban environment.
24
Deli, Alepa and Chico’s
along the way
it is stylish, functioning and comfortable.
Its products pride themselves with fresh-
Fuels of the future
In addition to new concepts, we have
ness and high-standard raw materials.
The ABC chain has also invested in alter-
stations are envisaged for the ABC stations in North Tapiola, Ilola and Hyvinkää.
also included elements that are already
native fuels. As its name indicates, Eko-
A rapid charge fills the electric vehicle’s
familiar in the operations of HOK-Elanto.
Flex E85 consists of 85 per cent ethanol
accumulator to about 80 per cent of its
In major service station stores, groceries
Clean in traffic
produced from food waste. Currently, Eko-
full charging capacity in just half an hour.
are sold under the Alepa sign. Our restaur-
Different target groups are catered for in
Flex E85 fuel is sold in five ABC stations:
With the current technology, it gives a
ants include Chico’s burgers in both larg-
the service station store and fuel trade,
in Juvankartano in Espoo, Mikkelä, Niitty-
driving radius of about 100 kilometres,
er and smaller service station units.
but naturally the majority of customers
kumpu, North Tapiola, and Korso in Vantaa.
depending on the weather conditions. At
the moment, there are only 250 vehicles
consist of drivers buying fuel or maintainThe Delis are designed particularly for the
ing their vehicle. Car wash is one of the
– We are monitoring the development of
running with charging power in Finland,
While in a rural area, a service station
busy and demanding customers in the
extra services related to car maintenance.
the flexifuel car stock and will be adding
but this alternative will become increas-
store is often the only service centre in
Helsinki region, offering high-standard,
It must be reasonably priced and of high
to our services accordingly. E85 required
ingly more attractive as the charging
the village, in the Helsinki region there
tasty food and drink in an effortless way
quality. The end result is a clean car, but
forecourt alterations to withstand the
network expands. With the current elec-
are nowadays plenty of services avail-
either to be consumed at once or later.
can there also be other criteria for quality?
impacts of the fuel, tells Jyrki Lasonen.
tricity prices, the cost of driving 100 kilo-
able at almost any time of the day or
Most Delis are still located in ABC petrol
night. Therefore, we have to consider the
stations but, with respect to its brand and
– All detergents used by ABC CarWash are
– So far, its use has been fairly limited,
service concept and range we offer our
appearance, Deli has become independ-
ecolabelled, and special attention has
but the consumption of EkoFlex E85 is
travelling customers – what kinds of ser-
ent from the nationwide ABC chain. Deli
also been paid to the environmental im-
clearly rising. A year ago we sold about
vices the commuting customers wish to
greets its city customers with a modern in-
pacts of the car wash process in general,
1,000 litres of E85 a week, but now the
find along their way home.
terior design representing current trends:
explains Sales Manager Jyrki Lasonen.
volume has risen to 7,000 litres.
metres is about 2 euros.
25
Responsible funeral planning
HOK-Elanto
Funeral Service
Employees:43
Outlets:12
Netsales:€8million
These days, ecological solutions
in funeral arrangements are
necessary because cemeteries
are filling up. The recommendations come, above all, from the
parishes, but increasingly the
request for an eco-friendly funeral comes from the customer.
According to Kivistö, this means that
‘Ourmostimportant
even if the customer has a strong opinion
of the practical arrangements when they
taskistolookafter
arrive at the funeral home, it is part of
good customer service to have the cour-
theinterestsof
age to propose other alternatives if the
original one is not the best option.
ourcustomers.’
– By doing so we are acting in a responEarth to earth, ashes to ashes, dust to
sible way, which we regard as the most
dust. This is known in the parishes – lit-
important thing, Kivistö says.
natural fibres. Today, there are eco-friend-
eteries are getting fuller, and the parishes
of waste from flower arrangements and
Coffin made of Finnish wood
is the greenest choice
candles, which is a burden on the soil.
Coffins and urns arrive at HOK-Elanto Fu-
also have to deal with a huge amount
bio film material. The material for the outer
and inner trimmings is made of pure
erally. In the Helsinki region, the cem-
ly alternatives for funeral wreaths and
candles, too.
neral Services mainly from SHT-Tukku lo-
– Although efforts towards more sus-
– Due to a lack of space, conventional
cated in Punkalaidun. For SHT-Tukku, eco-
tainable development are seen, above
graves are only available in a few cem-
logical products are a matter of principle.
all, as recommendations of the parishes,
they are increasingly also the customer’s
eteries. Today, over half of the burials in
the Greater Helsinki are cremations. Me-
– Cardboard coffins are often claimed to
wish. These wishes have often come from
morial groves and columbariums are solu-
be ecological, which is not true as they
the deceased him/herself.
tions that have arisen, above all, from this
are imported from abroad. A coffin man-
need, explains Office Manager Markku
ufactured in Finland from Finnish, waxed
Kivistö of HOK-Elanto Funeral Services.
pinewood is often the best alternative, Kivistö points out.
A funeral is one of the hardest tasks the
family members have to do, and there-
– A wooden coffin is a more
fore a grieving customer often needs
ecological alternative for cre-
help not only in the practical arrange-
mations, too, because the ma-
ments, but also in remembering the legal
terial promotes combustion,
and parish regulations and recommenda-
in which case the crematorium
tions related to the burial of a loved one.
needs to use considerably less
HOK-Elanto Funeral Services is the lead-
gas. On the other hand, when
ing chain of funeral homes in the Helsinki
burning, cardboard does not re-
region, and its most important product is
lease any thermal energy, which
good customer service.
means that the crematorium
has to carry out the entire cre-
– Professional skills are the cornerstone
mation process by burning gas.
of our operations. A grieving customer
puts a great deal of trust in us when we
The products are constantly de-
take care of matters related to the funer-
veloping while the parishes are
al of a loved one. Although for us it is part
making their environmental rec-
Markku Kivistö and Pauli Painilainen
of our business operations, our most im-
ommendations more stringent.
showthatahearsecanbebothelegant
portant task is to look after the interest
These days, the coffin mattresses
andecoefficient.
of our customers.
are filled with wood wool, and
the plastics used as a moisture
seal are made of biodegradable
26
27
Taking care of good retail centres
HOK-Elanto’s
Real Estate Department
For as long as a hundred years,
HOK-Elanto has been involved
in the development of services
in the Helsinki region. The premise has always been to closely connect our own services to
the structures of society along
good transport links in order to
serve as many people as possible. This work takes time and
requires perseverance.
Commercial premises administered
by HOK-Elanto 442,000 m2
Owned by HOK-Elanto 232,000 m2
Leased premises 210,000 m2
Commercial premises
leased to others 67,000 m2
veloping area where annual population
Kaari Shopping Centre
completing in autumn 2013
growth corresponds to the purchasing
Shopping Centre Kaari located in Kan-
power of at least one hypermarket and,
nelmäki in Helsinki is a good example
consequently, bringing a need for new
of long-term retail centre development.
capacity. When planning new units, it
When Eka-market in Kannelmäki was
must be considered that their business
completed in 1973, the current thorough-
The building of Shopping Centre Kaari has proceeded according to plan and most of the
idea is up-to-date and competitive and
fare in the area, Ring I, continued west of
available facilities are already rented, says Shopping Centre Director Kaj Grahn.
that they are correctly dimensioned and
Kannelmäki only on the drawing board.
in the right location.
However, at the time it was possible to
The Helsinki region is a constantly de-
establish the central location of the retail
Town planning, construction and the
centre, with 70,000 people living in the
estimated that the shopping centre will
stores, grocery stores and restaurants
The cooperative society has almost
costs of business premises put their own
vicinity. As a result of the development
have about 6.5 million visitors each year.
are easy to access on the ground floor.
600,000 customer-owners, and it is
pressures on the development of the re-
of road connections and public trans-
For these customers, we will offer a mag-
The first floor will offer a diverse mix of
HOK-Elanto’s duty to maintain and develop
tail outlet network. To stand up to the
port links, Kannelmäki is now within the
nificent setting and excellent services to
international chains and other specialist
its retail network as a whole according
competition, we must ensure that our net-
reach of over 200,000 customers. It is nat-
manage their everyday business. In add-
shops from fashion boutiques to coffee
to their needs. This means increasing the
work keeps up with the times. The stores
ural that services that meet the demand
ition to a Prisma store, Kaari will have
houses. The second floor will include, e.g.
number of larger units and taking care
must be kept in good condition, and at the
are built at a location like this.
about 80 specialist shops, a totally new
health and well-being services. The stores
of smaller ones while assessing, for ex-
same time we must consider the size of
kind of Sokos department store, and a fabu-
and services in Kaari will include Sokos,
ample, the impact of online trade on the
the stores in order to do well in each com-
– Shopping Centre Kaari is the biggest
lous selection of restaurants, describes
Prisma, Alko, H&M, Pentik, Tiger, BR-Lelut,
supply and the future need for premises.
petitive situation now and in the future.
project in the history of HOK-Elanto. We
Shopping Centre Director Kaj Grahn.
Vero Moda, Jack & Jones, Name It, Vila, Diacor, and the Puls och Träning gym.
‘The stores must be kept
in good condition,
and at the same time
we must consider the size
of the stores in order to
do well in each
The retail area of the light and airy Shopping Centre Kaari will be 45,000 m2 and
The Sokos department store to be located
its gross area 101,000 m2. It could house
in the Kaari Shopping Centre will be com-
eight full-size football pitches.
pletely revamped, with a trendy and fresh
competitive situation now
and in the future.’
look. It is designed especially for the shopThe new shopping centre aims to have
ping centre environment. The restaurant
constant, genuine and active interaction
zone will also be a great experience.
with its customers and partners, utilising the latest technology. HOK-Elanto
is a forerunner in energy efficiency in the
Shops of all sizes are needed
the Turunväylä motorway. In terms of
retail trade, and environmental expertise
In the next few years, Prisma projects
its dimensioning, the shopping centre is
is also seen in the solutions of the new
will also be launched in Lommila, Kivistö,
based on the regional plan proposed by
shopping centre.
Myyrmäki, Klaukkala and Mäntsälä. As
the Uusimaa Regional Council. The plan
the urban structure changes, we are also
has made an effort to prepare for future
The area’s traffic arrangements and cyc-
constantly seeking suitable locations for
needs, ensuring that services are offered
ling culture have already been developed
S Markets and Alepa stores either to add
more evenly in a wider area, thus reduc-
together with the local residents and the
to or replace our current network. It also
ing the volume of traffic within the area.
City of Helsinki. The shopping centre will
goes without saying that we take good
HOK-Elanto is committed to contributing
have a parking lot for 1,500 cars and spaces
care of our current retail centres.
to this development work with sufficient
financial resources.
are also reserved for electric vehicles. There
will also be 600 bicycle parking spaces.
28
Lommila in Espoo could be compared to
Kannelmäki in terms of its development
HOK-Elanto’s Real Estate Department is
Offering an easy shopping experience
history: the development of Espoo’s
responsible for the acquisition, construc-
has been a key focus in the planning of
economic structure in the long term.
tion and maintenance of retail centres
Kaari. Inside the shopping centre, the
Lommila is already situated close to ex-
and leasing them to other operators.
stores are located by area. Department
cellent transport links along Ring III and
29
ShoppingCentreKaari
willopeninautumn2013.
of its services with its own business op-
HOK-Elanto is part of the S Group
all cooperative societies and 28 per cent
erations, but it also complements these
The S Group consists of the cooperative
of co-op members. HOK-Elanto Group’s
services with a number of good partners.
societies and the SOK Corporation with
net sales totalled EUR 1,877 million (EUR
Greater Helsinki’s HOK-Elanto looks to
its subsidiaries. HOK-Elanto is clearly the
1,779 million), showing a 5.5 per cent
the future, keeping in mind that a good
largest of the 21 regional cooperative soci-
growth (6.7%). The Group’s profit before
tomorrow is built on actions, not words.
eties of the S Group. Of the S Group’s retail
extraordinary items and taxes stood
sales, the share of cooperative societies
at EUR 29.4 million (EUR 26.1 million).
was EUR 10,373.3 million, i.e. 86.2 per cent.
HOK-Elanto’s market share of the grocery
Popular employer
Retail sales of the cooperative societies
trade in the business area grew slightly
HOK-Elanto employs thousands of people
grew by 5.3 per cent on the previous year.
to 42.1 per cent (41.9%).
times that number indirectly. It looks after
At the end of the year, the S Group had 1,697
HOK-Elanto continued its extensive re-
its employees in a responsible way, pro-
outlets. The Group’s national chain brands
furbishment programme on the S Market
viding them with an opportunity to grow
are Prisma, S Market, Sale, ABC, Sokos,
chain, which started two years ago. Dur-
and develop in different tasks under the
Emotion, Sokos Hotels, Radisson SAS Ho-
ing 2012, we refurbished and remodelled
same employer. HOK-Elanto supports the
tels, Rosso, Fransmanni, Amarillo, Sevilla,
a total of 17 operational S Market stores
working ability and motivation of its em-
Memphis, Night, Corner, Coffee House,
and two completely new units in the chain
ployees throughout their working lives.
Presso, Automaa, Agrimarket, S-Rautamar-
were opened. This completed the two-year
ket, Multasormi, and Kodin Terra.
remodelling programme, which made S
in the capital region directly and many
Finland’s largest cooperative society
people, of the permanent employees of
S Group Bonus is paid on the basis of
HOK-Elanto are under 25 years of age. We
sales that include value added tax. The
The number of Prisma stores remained
also offer a number of training oppor-
Bonus sales of the S Group companies to-
unchanged during the year, but the
Responsibility as part
of our form of enterprise
tunities under the guidance of the em-
talled EUR 9,444 million, showing growth
Hyvinkää Prisma doubled its retail area,
ployment offices for unemployed people
of 4 per cent on the previous year. The Bonus
and the Jumbo Prisma was refurbished to
As a major operator, HOK-Elanto has an
who are difficult to employ, and we also
paid to co-op members amounted to EUR
meet the latest concept.
The Helsinki region is Finland’s gateway
impact on the lives of hundreds of thou-
employ dozens of people with a devel-
378.5 million, growing by 5 per cent on
to the world. New influences arrive here
sands of people every day. HOK-Elan-
opmental disability and mental health
the previous year. During the year, 61,448
Four new units were opened in the Alepa
first, and throughout the times active
to proudly carries its economic, so-
rehabilitees each year. Moreover, about
new members joined cooperative socie-
chain, and the development of the online
people from outside the area have settled
cial and environmental responsibility
2,000 young people a year are given an
ties that belong to the Bonus system, and
grocery shop continued.
in Helsinki to build their own future. On
and takes part in the development of
opportunity to learn about working life
the total number of members at the end
average, the residents in the region have
the Helsinki region as an active cor-
through a summer job or traineeship
of the year was 2,055,227.
a higher education and income level than
porate citizen. HOK-Elanto values the
with HOK-Elanto.
the rest of the country. This is a densely
basic task of the cooperative soci-
populated area, and the medium size of
ety, to aim for the common good. For
households is smaller than in other parts
HOK-Elanto, development as such is
Operating environment
of the country. For HOK-Elanto, our loca-
HOK-Elanto is an integral part of life
With its half a million co-op
members, 6,200 employees and
almost 300 outlets, Helsinki Cooperative Society Elanto is the
largest regional cooperative
society of the S Group and one
of the key employers in the Helsinki region. Over 80 per cent of
households in the Helsinki region have an S-Etukortti card at
their disposal.
commute between their workplace and
home within the region every day.
Alepa Kauppakassi brings groceries to
your home or workplace within a few
The S Bank is a bank jointly owned by the
hours of placing the order. Currently,
Employees’ job satisfaction is first rate in
Group, with a 10% share directly owned
over a million people in the Greater Hel-
the nationwide comparison of employee
by HOK-Elanto. At the end of the year, the
sinki area are able to buy their groceries
not enough, but it must also be sustain-
surveys. HOK-Elanto’s overall employee
S-Bank had over 2.3 million clients and
online from the Kauppakassi service. In
tion in the Helsinki region does not mean
able. Customers are also given the op-
satisfaction is extremely high, statistical-
deposits totalling almost EUR 2.5 billion.
June, Alepa’s Kauppakassi was the first
in the Helsinki region. The cooperative
that we underrate the rest of the country:
portunity for responsible consumption.
ly significantly exceeding the average em-
society is proud of its history, but it is
on the contrary, it means broad-minded-
also a company that looks to the future.
ness and understanding of diversity.
HOK-Elanto operates in an area covering
30
Market even more attractive than before.
About 35 per cent, or approximately 2,200
service in Finland to introduce bar code-
ployee satisfaction level of Finnish com-
The S Group has a total of over 43,000 em-
based mobile phone walls in Helsinki city
HOK-Elanto is able to meet the needs
panies in all main aspects of the study.
ployees, almost 33,000 of whom work in
centre. In this campaign, the mobile walls
of diverse co-op members of different
Most clearly, the results of HOK-Elanto
the cooperatives and about 10,000 in SOK
carried a selection of Alepa products that
and its subsidiaries.
can be purchased by scanning the prod-
nine municipalities in Greater Helsinki.
The population in HOK-Elanto’s business
ages. We want to be a forerunner. On-
exceed the average employer image of
This is home to over a fifth of the coun-
area was almost 1.3 million. Last year, the
going research and development work,
Finnish workplaces with respect to the
try’s population, and a fourth of the
population in the business area grew by
various trials, and the development of
management and operating culture. The
country’s workplaces and almost 30 per
over 16,000 people, or 1.3 per cent of total
business operations and employees are
results are also very high in subject enti-
Events at HOK-Elanto in 2012
ceived the Retail Awards 2013 prize in the
cent of its purchasing power are concen-
population. Over half of the population
all part of the steps taken by a forerun-
ties related to managerial work.
Helsinki Cooperative Society Elanto ac-
online shop category.
trated here. Over half a million people
growth was attributable to immigration.
ner. HOK-Elanto produces the majority
uct bar codes with a mobile phone. The
mobile wall of Alepa Kauppakassi re-
counted for 18 per cent of the net sales of
31
Managing Director
Matti Niemi
Director of Marketing
Controller
Pirjo Tarkkanen
and Communications
Anne Mehtäläinen
Deputy
Human
Managing
Division
Division
Resources
Real Estate
Chief
Director
Director
Director
Director
Director
Planning
Veli-Matti
Markku
Jouko
Antero
Jyrki
Director
Officer
Liimatainen
Kuusinen
Heinonen
Levänen
Karjalainen
Juha Ivonen
Laura Oja
Grocery and
Service
HOK-Elanto’sManagementGroup:seatedfromleft,ManagingDirectorMattiNiemiandCFOLauraOja.Standingfromleft,
Specialty
Stations and
DivisionDirectorMarkkuKuusinen,DeputyManagingDirectorVeli-MattiLiimatainen,DivisionDirectorJoukoHeinonen,
Goods Trade
Fuel Division
Financial
Restaurants
HRDirectorAnteroLevänen,RealEstateDirectorJyrkiKarjalainen,andPlanningDirectorJuhaIlvonen.
In November, we launched the Prisma
vankartano S Market. Alepa grocery
shop that is not connected to fuel sales
Kauppakassi pilot project with the Kan-
stores opened in the Hyvinkää and Vu-
opened in the Jumbo Prisma.
nelmäki Prisma. You can place your order
osaari Port service station stores and
from a selection of over 20,000 products,
in the Tuomarinkylä Deli. Of these, the
and your shopping can then be left at a
separate collection point or delivered to
an address in the Kannelmäki area.
More co-op members
the co-op members are able to partici-
Group structure
During the year, 22,476 (23,920) new co-
pate in democratic decision-making by
The HOK-Elanto Group comprises the
Restaurant operations were also invest-
op members signed up, and 3,083 (3,279)
voting in the election of the Council of
parent company Helsinki Co-operative
Hyvinkää and Tuomarinkylä stores serve
ed in during the review period. Rosso
members transferred from other coop-
Representatives. Last year, the election
Society Elanto, HOK-Elanto Liiketoiminta
customers 24 hours a day. An Alepa mini
and Coffee House opened new outlets
erative societies. The number of co-op
was held on 2–14 May, and the total num-
Oy (supermarket trade, department store
store was opened in the Mechelininkatu
in the extended Hyvinkää Prisma Centre.
member households totalled 577,638
ber of members with a right to vote was
trade, restaurants, service station store
Deli. The mini store is a new store con-
Tikkurila Rosso was refurbished, a signifi-
(563,532) at the end of the period. Of all
554,892. HOK-Elanto is the only organisa-
and fuel trade), HOK-Elanto Palvelu Oy,
In service station store and fuel trade,
cept designed and implemented by the
cant remodelling of the Chico’s concept
households in our trading area, 83.3 per
tion in Finland to offer such a large group
and 29 real estate companies.
an unmanned ABC service station was
Alepa chain for retail premises of under
was implemented at Iso Omena, and other
cent are co-op members.
of voters an option of casting their vote
opened in connection with the Ju-
100 square metres. The first Deli coffee
units of the restaurant division were also
online. A total of 116,768 co-op members
revamped, i.e. Coffee House, Wok-Up and
Of the net sales, 78 per cent came from the
used their vote in the election of the
Organisation
Hesburger.
purchases of co-op members. HOK-Elan-
Council of Representatives of HOK-Elan-
The HOK-Elanto Management of Group
to’s co-op members received total Bonus
to. The voter turnout fell from 26.8 per
consists of the Managing Director, Dep-
The funeral services opened one new out-
payments of EUR 71 million. This means
cent to 21.0 per cent. The option of voting
uty Managing Director, Division Director of
let in Espoonlahti during the year.
that last year HOK-Elanto members were
online was taken up by a total of 40,204
the Restaurant Division, Division Director
paid an average of more than a million
members or 34.6 per cent of the voters
of the Service Stations and Fuel Division,
The network of Bonus partners remained
euros’ worth of Bonus each week. Our
(30,612 and 22% in the previous election).
Planning Director, Chief Financial Officer,
almost unchanged, but the network
members were also paid a total of EUR 1.2
of other cooperation partners grew.
million in benefits for using the card, and
HOK-Elanto’s Supervisory Board has 18
Director. Members of the Management
HOK-Elanto has a substantial network of
EUR 1.9 million in interest on cooperative
members, two of whom are appointed by
Group report to the Managing Director.
partners offering benefits to co-op mem-
capital. Therefore, co-op members using
the employees. Each year, the Supervis-
HOK-Elanto’s Managing Director is Matti
bers. New partners in 2012 include the
the services were rewarded with an aver-
ory Board appoints the members of the
Niemi and his deputy is Deputy Managing
football clubs HJK and FC Honka, Espoo
age of EUR 143 per household.
Board of Directors of HOK-Elanto respon-
Director Veli-Matti Liimatainen.
City Theatre, Music Theatre Kapsäkki, Se-
sible for the governance of the Coopera-
rena Water Park and Ski Centre, and the
ice hockey teams HIFK and Espoon Blues.
32
Human Resources Director, and Real Estate
tive. The Board of Directors has six other
Administration, and election of the
Council of Representatives in 2012
members in addition to the Managing
HOK-Elanto is a company with the largest
Managing Director are also responsible
owner base in Finland. Every four years,
for HOK-Elannon Liiketoiminta Oy.
Director. The Board of Directors and the
33
Food aid expands from
bread to other foodstuffs
At HOK-Elanto, about one-third
of the bread classified as waste
is given to charity. The rest of
the bread is turned into fuel
and animal feed. Even more
food aid could be accepted, but
until now the law has prevented it. However, the situation is
going to change.
in the country. However, there she goes
of accumulated waste, and the degree
property owner is someone else than
animal feed at the St1 Biofuels produc-
with an iPad under her arm, and if some-
of utilisation has been developed in the
HOK-Elanto. With this, she refers to the
tion facility in Vantaa. As many as almost
one, for example, in the social media ever
long term so that we have almost reached
discussion on the Alepa Facebook page,
60 HOK-Elanto stores are involved in the
makes the mistake of blaming HOK-Elan-
the target of ‘not a gram to the landfill’.
kicked off by a question sent by a cus-
bread circle based on bread waste collec-
tomer with regard to the ambiguous
tion, and the number is rising.
to of greenwashing, i.e. superficial display of concern for the environment with
Kattilamäki admits that there are cer-
no substance in the company’s oper-
tainly some challenges. The biggest
ations, Kattilamäki will be swift to throw
stumbling block is related, for example,
– However, it is good that customers raise
Responsible future
some proof onto the table.
to correct recycling, which is not pos-
concerns and it can even help to solve
There is need and interest for more exten-
sible to carry out everywhere despite all
the issue.
sive food aid, but for the time being this
‘Forthefirsttime,
weareabletohaveasayin
thewastehandlingof
waste containers of Alepa in Laajasalo.
anentireshoppingcentre
When you see petite Satu Kattilamäki
– I can distinguish greenwashing pretty
goodwill in the world. The responsibility
is not possible within the interpretation
striding along the corridors of the shop-
well, and that kind of a procedure is not
for waste sorting and delivery lies with
of the law. However, new guidelines for
ping centre with her heels clacking on
part of our corporate culture. HOK-Elan-
the owner of each property, and in places
Bread collection as a prime mover
food aid are prepared by the Finnish Food
the floor, you don’t first think that this is
to is already doing many things well and,
where there are recycling problems
According to Kattilamäki, HOK-Elanto
Safety Authority Evira and the Ministry of
the Quality and Environment Manager of
above all, we are heading in the right dir-
especially with respect to biowaste from
has also been successful in improving
Agriculture and Forestry. Based on these,
the largest regional cooperative society
ection. We are monitoring the amount
retail trade, i.e. so-called byproducts, the
the efficiency of waste utilisation at sites
HOK-Elanto will be drawing up its own
where waste management is not the re-
practical guidelines for the stores.
oncetheKaarishopping
centreiscompleted.’
steps forward, but there are many opportunities still ahead.
sponsibility of the store, but the property.
– The new guidelines will change our curSatuKattilamäki,HOK-Elanto’sQualityandEnvironmentManager(right),andenvironmentalexpertLauraTuomiknowhow
– For example, at the Sello shopping centre
rent procedures. The organisations have
– For example, we are looking forward to
HOK-Elantocantakeenvironmentalaspectsintoaccountinitsoperations.Twokeyissuesareenergyefficiencyandwasteman-
where Prisma wanted to reduce the total
for long been asking us for meat, meat
the completion of the Kaari shopping cen-
agement.‘Inwaste,transportalwaysplaysitsrole,whichhastobeconsidered.Logisticsistheaspectthatproducesthemost
amount of waste to be composted, at first
products or vegetables, among others,
tre. For the first time, we are able to have a
emissionsandaddscosts,’Kattilamäkisays.
we organised bread collection contain-
and now it will become a possibility. Cal-
say in the waste handling of an entire shop-
ers in our own premises and paid for the
culated by kilos, the biggest amount of
ping centre. On the other hand, we are al-
whole thing from our own pockets. When
waste comes from vegetables.
ready thinking how to utilise, for example,
the cast-off uniforms from HOK-Elanto’s
the shopping centre noticed that it works,
it took over the matter and also started to
When Satu Kattilamäki took over her
various store chains. In my opinion, they
offer this alternative to other operators.
post in 2007, the journey was only just
would be excellent raw material for Globe
beginning. Now we have taken some key
Hope, Satu Kattilamäki visions.
In order to reduce the amount of waste,
HOK-Elanto has two methods above all else.
– Our most important method is the util-
Duringthespring,leftoverfooddemonstratorsgavelessonsatPrismastoreshowto
isation of our data management system
conjuredeliciousmealsoutofleftovers.Accordingtostudies,everypersoninFinland
in the development of order processing.
throwsawayover25kilosofediblefoodeachyear.
That way we improve availability and
manage waste in an efficient way. Another key method is the price reduction
practice: the price of products is reduced
as the best-before date approaches, Kattilamäki explains.
Furthermore, HOK-Elanto currently has
almost 30 charity organisations as partners who collect from the stores all bread
and bakery products marked with the
best before date. The rest of the carbohydrate goodies are turned into fuel and
34
35
the development of matters based on
‘Theoverallsatisfactionof
ouremployeesistopclass.’
AhappygroupofpeoplegatherseachyearinRestaurantKappeliwhenHOK-Elantoemployeesaredecoratedwithordersofmerit
Employer who knows
its social responsibility
HOK-Elanto’s extensive employee survey, which is conducted
once a year, gives an essential
picture of the job satisfaction
and commitment of its employees and the performance of the
entire organisation. HOK-Elanto is a popular employer – it also
embraces its social responsibility and supports special groups
who need help finding a job.
36
HOK-Elanto’s Human Resources Director
HOK-Elanto is praised, among others, for
Antero Levänen has reason to be satis-
the fact that it treats its staff in a fair
fied. The latest extensive employee sur-
and equal manner. Rewarding is found
vey reveals that the overall job satisfac-
to be on a much fairer level than in Finn-
tion within the Group is top class.
ish companies on average. The results of
shop stewards, the occupational safe-
– While we continue our good work in the
ty organisation and the occupational
fields of management and our operation-
health services. The number of sick days
al culture, we must also pay attention to
has fallen significantly, which, of course,
the areas with room for improvement,
ability. This has proven to be practical,
can also be seen in a substantial reduc-
Levänen considers the means of main-
for example, in a difficult life situation
tion in salaries and wages paid for the
taining the position gained.
where the other alternative is to go on
duration of sick leave and employment
sick leave.
pension costs.
Work to comply with
working ability
– When the working conditions are ac-
However, as one of the largest employers
commodated to the employee’s situ-
in the Helsinki region, HOK-Elanto cannot
HOK-Elanto employs over 6,000 people
ation, they are able to carry on in product-
afford to be concerned over today’s mat-
in the capital region directly and many
ive work, and these measures can often
ters alone, but it also has to look to the
times that number indirectly. Many em-
prevent the person having to take sick
future. Every year, about 2,000 young
ployees with a developmental disabil-
leave. With the operating model, we have
people get a taste of working life in a
ity have found a job in the HOK-Elanto
also been able to help employees to cut
summer job or traineeship at HOK-Elanto.
stores. Numerous mental health rehabili-
the length of their sick leave. This is for
tees have also been given the opportun-
the benefit of the employee, employer
– The Ansio courses that prepare for
ity to return to work through transition
and society, Levänen explains.
working life, the Läksy-Helppi homework
help project aimed at pupils with an im-
workplaces.
grantedbythePresidentofFinlandandwithMedalsofYearsofService.OiliKoskelaofRestaurantKappelireceivedtheFirstClass
MedaloftheWhiteRoseofFinlandfromCEOMattiNiemi.
– The excellent results are based on good
cooperation with managers, employees,
work motivation.
migrant background, and the Alepa store
HOK-Elanto’s HR operations have allo-
Early support works
in Enterprise Society are just some ex-
cated resources especially for working
We are also using a working capacity
amples of the numerous youth projects
ability and well-being at work. A model
management programme. The key prin-
HOK-Elanto has been involved in to pro-
for accommodating working conditions
ciple of this operating model is early
mote young people’s citizenship skills,
has been in use and proven to be useful.
support in order to detect deteriorating
Levänen is pleased to say.
In the model, employees are offered work
working capacity of an employee or man-
that corresponds with their working
ager at an early stage.
HOK-Elanto are most clearly seen to ex– When comparing HOK-Elanto’s results
ceed the average results of Finnish work-
with the average results in Finland, con-
places in subject entities related to the
sisting of the responses of about 150,000
employer image and managerial work.
Finnish employees, we exceed the average
satisfaction level among Finnish company
However, the greatest expectations are
HOK-Elantohasover6,000employeesin
employees in all the key areas of the survey.
directed at personal performance and
theHelsinkiregion.
37
Employee review
Age distribution
Service distribution
Number of permanent employees
Gender distribution
Full- and part-time employees
Indices
38
39
Governance
Council of Representatives 2012–2016
Aatela Elli,
Chief Shop Steward, Nurmijärvi
Alén Sini,
Nursery School Teacher, Vantaa
Council of Representatives
ations of the Cooperative Society, which
and overall objectives of the Cooperative
Arajärvi Pentti,
Professor, Helsinki
Helsinki Cooperative Society Elanto’s
is managed by the Board of Directors and
as well as annual financial objectives and
highest decision-making body is the
the Managing Director. The Supervisory
operational plans, prepares the financial
Council of Representatives, which de-
Board approves the core strategies and
statements and consolidated financial
cides on approving the income statement
overall financial objectives of the Coopera-
statement and puts forward a proposal on
and balance sheet as well as the consoli-
tive, as well as appointing the Managing
the measures to be taken as required by
dated income statement and consolidated
Director and electing the members of the
the result for the financial year.
Asara-Laaksonen Teija,
Division Director, Vantaa
balance sheet, on the measures it sees
Board of Directors of the Cooperative
fit concerning the profit or loss of the
and the representatives for the meetings
In 2012, the Board of Directors of Helsinki
Aspara Jaakko,
Professor, Helsinki
approved financial statements or con-
of the SOK Corporation and The Finnish
Cooperative Society Elanto met 11 times.
solidated financial statements, as well as
Cooperative Union (SOKL) (The operation
The members of the Board of Directors
election of the members of the Supervis-
of SOKL ended in 2012). In accordance
were Matti Niemi, Managing Director
ory Board and the auditors. The Council of
with Helsinki Cooperative Society Elan-
(Chairman); Tuula Entelä, Director of Busi-
Representatives met twice during 2012.
to’s Statutes, the Supervisory Board com-
ness Operations (Vice Chairman); Antti
At its Spring General Meeting held on 8
prised 18 members in 2012. The Supervis-
Pankakoski, Managing Director; Professor
May 2012, the Council of Representatives
ory Board met six times in 2012.
Group income statements and balance
Matti Pohjola: Harry Salonaho, Managing
Director; Ulla-Maija Tolonen, Commercial
approved the Cooperative Society and
The Committee of Chairpersons of the
Counsellor, and Markku Uitto, Managing
sheets for the financial year 2011 and de-
Supervisory Board consisted of Managing
Director. There were no changes to the
cided on the disposal of the retained earn-
Director Jorma Bergholm (Chairman),
members of the Board of Directors in 2013.
ings for 2011, as well as electing a new
Member of Parliament Ben Zyskowicz
Supervisory Board member to replace
(First Vice Chairman) and Adviser Sal-
Matti Niemi, M.Sc.(Econ.), continues as
one who had resigned. At its Autumn Gen-
lamaari Muhonen (Second Vice Chairman).
Managing Director of Helsinki Cooperative Society Elanto.
eral Meeting held on 27 November 2012,
the Council of Representatives elected
They also form the Supervisory Board’s
members for the Supervisory Board for
Committee of Chairpersons in 2013.
In 2012, the auditor was Matti Hartikai-
the period 2013–2015 in place of the six
nen, Authorised Public Accountant with
members who were retiring, as well as
Peter Forsell, Authorised Public Accountant, as deputy auditor, and the Author-
ber to replace one who had resigned, and
Board of Directors, Managing
Director and auditors
selecting the auditors for 2013.
The Board of Directors is responsible for
with Jan Rönnberg, Authorised Public Ac-
the governance of the Cooperative and
countant, as principal auditor, as the sec-
the appropriate organisation of oper-
ond Audit Company. No deputy auditor
Supervisory Board
ations in accordance with the legislation
was selected for Ernst & Young Oy. They
The task of the Supervisory Board is to
and the Statutes of the Cooperative. The
will act as the auditors also in 2013.
supervise the administration and oper-
Board of Directors decides on the strategies
electing a new Supervisory Board mem-
ised Public Accountants Ernst & Young
Arhinmäki Paavo,
Minister of Culture and Sport,
Helsinki
Bergholm Jorma,
Chairman, Helsinki
Bogomoloff Harry,
Managing Director, Helsinki
Bryggare Arto,
B.Sc. (Econ. and Bus. Admin.),
Helsinki
Ebeling Mika,
Pastor, Helsinki
Eklund Tarja,
Bakery worker, Vantaa
Finne-Elonen Laura,
Specialist Physician, Helsinki
Finskas Matti,
Journalist, Espoo
Haatainen Tuula,
M.Soc.Sc., Helsinki
Hakanen Yrjö,
Chairman, Helsinki
Hakola Juha,
Chief Inspector, Helsinki
Huhta Seppo,
Journalist, Espoo
Ingervo Sirkku,
Special Needs Teacher, Helsinki
Jurva Johanna,
Member of Parliament, Vantaa
Järvinen Jukka,
Addictions Counsellor, Helsinki
Hok-Elanto’s Board of Directors: Man-
aging Director Harry Salonaho, Man-
agingDirectorMarkkuUitto,Managing
DirectorAnttiPankakoski,Commercial
CouncellorUlla-MaijaTolonen,Business
Area Director Tuula Entelä, Managing
DirectorMattiNiemiandProfessorMattiPohjola.
40
Asko-Seljavaara Sirpa,
Professor, Helsinki
Kaikkonen Antti,
Member of Parliament, Tuusula
Kanerva Seppo,
Commodore, General Staff,
Helsinki
Kiviniemi Mari,
Member of Parliament, Helsinki
Tenkula Tarja,
Ward Sister, Helsinki
Kokkonen Paula,
LL.M., Helsinki
Torvalds Nils,
Journalist, Helsinki
Kuisma Risto,
LL.M., Pornainen
Tuomioja Erkki,
Minister for Foreign Affairs,
Helsinki
Kuusisto Merja,
Kähärä Sirkka-Liisa,
Nurse, Vantaa
Könkkölä Kalle,
Executive Director, Helsinki
Laukkanen Antero,
Counsellor of Social Welfare,
Espoo
Lekman Sirkka,
Silhouette Artist, Helsinki
Uotila Kari,
Member of Parliament, Espoo
Vahasalo Raija,
Member of Parliament,
Kirkkonummi
Vennamo Meri,
M.A., Helsinki
Vikstedt Tea,
Painter, Helsinki
Värmälä Johanna,
Nurse, Espoo
Luhtanen Leena,
Counsellor of Education, Espoo
Luukkainen Hannele,
Lic.Soc.Sc., Helsinki
Moilanen Eeva-Liisa,
LL.M., Helsinki
Muhonen Sallamaari,
Press Officer, Helsinki
Nurminen Jukka,
B.Hosp.Man., Helsinki
Näre Sari, Docent,
D.Soc.Sc., Helsinki
Paavolainen Sara,
Actress, Helsinki
Pasterstein Dennis,
Inspector, Helsinki
Pelkonen Jaana,
Peltokorpi Terhi,
Midwife, Helsinki
Prusti Riitta,
Pensioner, Helsinki
Puhakka Sirpa,
Party Secretary, Helsinki
Pursiainen Terho,
Pastor, Järvenpää
Rihtniemi Suvi,
Räty Laura,
Deputy Mayor, Helsinki
Saarnio Pekka,
Journalist, Helsinki
Saukkonen Lea,
Meteorologist, Helsinki
Kiljunen Kimmo,
D.Soc.Sc., Vantaa
Suonperä Kaarina,
Trainer, Vantaa
Kinnunen Marjo,
Team Leader, Helsinki
Särkijärvi Jouni,
Architect, Espoo
Supervisory Board 2013
Bergholm Jorma,
Chairman Managing Director,
Helsinki
Zyskowicz Ben,
1st Vice Chairman
Personnel representatives:
Kuusniemi Piia,
Chief Shop Steward, Helsinki
Parkkinen Raili,
Shop Manager, Vantaa
Board of Directors 2013
Niemi Matti,
Chairman Managing Director,
Hyvinkää
Entelä Tuula,
Vice Chairman, Director of
Business Operations, Espoo
Pankakoski Antti,
Pohjola Matti,
Professor, Helsinki
Salonaho Harry,
Tolonen Ulla-Maija,
Commercial Counsellor,
Halikko
Uitto Markku,
Managing Director, Espoo
Muhonen Sallamaari,
2nd Vice Chairman
Press Officer, Helsinki
Bryggare Arto,
B.Sc. (Econ. and Bus. Admin.),
Helsinki
Ebeling Mika,
Pastor, Helsinki
Hakola Juha,
Police Captain, Helsinki
Huhta Seppo,
Journalist, Espoo
Häkkinen Juha,
Executive Director, Vantaa
Kauma Pia,
Kuusisto Merja,
Puoskari Pentti,
D.Soc.Sc., Vantaa
Rantala-Korhonen Piia,
Depyty Major, Oulu
Rauhamäki Tatu,
Lobbyist Manager, Helsinki
Saukkonen Lea,
Meteorologist, Helsinki
Tenkula Tarja,
Ward Sister, Helsinki
Uotila Kari,
41
Own business operations
and partners
Events for
customer-owners 2012
muu
pääkaupunkiseudulla
HOK-Elanto ja
and
theS-ryhmä
rest of the
S Group in the Helsinki region
Bonuspartnerit
Bonus
partnerspääkaupunkiseudulla
in the Helsinki region
During the year, we organised over 100 events for customer-
for Child Welfare at Ässäkeskus
owners together with our partners. Here are some highlights of
12–16 May Vantaa Urban Festival
these events:
12 June
Nuoret muotoilevat maailmaa (Young people designing the world), HOK-Elanto and WDC2012 project at the Pihlajamäki Youth Centre
2012 Etupartnerit
(ei Bonusta)
Benefit
partners
(no Bonus)
näyttelykeskus
weegee
Yhteistyökumppanit
Cooperation
partners
42
International Year of Cooperatives
13–14 January National S-Etukortti card cruise
17 August –
11 February Customer-owner day at
2 September Helsinki Festival – HOK-Elanto’s
the Finnish Museum of Natural History
Kulttuurin aakkoset (ABC of Culture) project
3 March Customer-owner day at
25 August Customer-owner day
the Ateneum Art Museum
at the Cirko Centre in Suvilahti
16 March Customer-owner trip on Eckerö Bonus Friday
8 September Customer-owner day
18 March Customer-owner day at
the Helsinki Art Museum Tennis Palace
15 September Fashion & Design cruise to Stockholm
24 March Customer-owner day, children’s event
on Viking Line
at EMMA in the Exhibition Centre WeeGee
3 October Ässäkenttä opening, field No. 16
3 April Customer-owner day at
Ruukki School, Tuusula
the Finnish Museum of Natural History
28 October Customer-owner day at SEALIFE
7–28 April Customer-owner trips Eckerö,
28 November Art for Us, free event for students
Sokos Hotel Viru 40th Anniversary Cabaret
at the Ateneum Art Museum
8 April Customer-owner day at the Helsinki Zoo
1 December Customer-owner performance
15 April Customer-owner football match FC Honka – VPS
at Svenska Teatern
18 April Art for Us, free event for students
2 December Kids Rock event at the Cable Factory
at the Ateneum Art Museum
8 December Customer-owner day
2–14 May Election of the HOK-Elanto Council
at the Kaisaniemi Botanic Garden
of Representatives
13 December Diacor public lecture for customer-owners
2–5 May Cooperative lorry at Narinkkatori Square
and Prisma Kannelmäki
19 December Customer-owner ice-hockey match
10 May Main event of the Village Grannies and
Grandads project of the Mannerheim League at the Kumpula Botanic Garden
at the National Museum of Finland
Jokerit – Blues
43
Events during the year
44
New and refurbished outlets
after refurbishment
12 January
Alepa Martinlaakso opens
9 May Rosso bottega//cucina Tikkurila opens
19 January S Market Rajamäki reopens after refurbishment
14 June S Market Ympyrätalo reopens
26 January S Market Columbus reopens after refurbishment
after refurbishment
26 January Deli Prisma Jumbo opens
16 August S Market Vaasanhalli reopens
2 February S Market Koivukylä reopens after refurbishment
after refurbishment
16 February S Market Haukilahti reopens after refurbishment
23 August S Market Torpparinmäki reopens
23 February S Market Kivenlahdentie reopens
after refurbishment
after refurbishment
30 August Alepa Otaniemi reopens after refurbishment
8 March S Market Pakila reopens after refurbishment
30 August S Market Tuusulan keskus reopens
21 March Rosso bottega//cucina Hyvinkää opens
after refurbishment
21 March Coffee House Hyvinkää opens
13 September S Market Bulevardi reopens after refurbishment
23 March Alepa ABC Hyvinkää opens
27 September S Market Hyvinkää reopens after refurbishment
23 March ABC Unmanned Petrol Station
28 September Alepa ABC Vuosaari Port opens
Juvankartano opens
4 October Alepa Kluuvi opens
29 March S Market Pihlajamäki reopens
11 October S Market Meri-Rastila reopens
after refurbishment
after refurbishment
29 March S Market Juvankartano opens
18 October Alepa Ruoholahdenkatu opens
29 March Prisma Hyvinkää reopens after refurbishment
25 October Alepa Töölöntori reopens after refurbishment
29 March Emotion Hyvinkää opens
29 October Funeral Service Tapiola opens in new premises
25 April Restaurant World at Iso Omena reopens
1 November Alepa Lintuvaara reopens after refurbishment
after refurbishment
7 November Prisma Jumbo reopens after refurbishment
26 April S Market Korso Station reopens
15 November Alepa Kartanonkoski opens
after refurbishment
22 November S Market Kaivoksela reopens after refurbishment
7 May Funeral Service Espoonlahti opens
22 November Alepa Eliel reopens after refurbishment
10 May Alepa Tuomarinkylä opens
28 November Prisma Kauppakassi service opens
10 May Deli Tuomarinkylä opens
29 November S Market Malmi opens
24 May S Market Itälahdenkatu reopens
14 December Alepa Mini Mechelininkatu opens
45
Looking to the future
On 8 January 2013, HOK-Elanto acquired
The third phase of Shopping Centre Kaari
The modernisation of the Alepa chain will
the share capital of Oy Center-Inn Ab.
in Kannelmäki will be completed towards
be completed over the next two years. In
Along with the transaction, HOK-Elan-
the end of autumn. After completion, the
2013, a total of some 40 stores will be re-
to acquired ten restaurants located in
shopping centre will open a new Sokos
furbished. In January, a pilot project was
Helsinki city centre and in the Flamingo
department store designed for a shop-
launched in Alepa Viherlaakso where the
business centre in Vantaa. Oy Center Inn
ping centre environment, ten different
Kauppakassi service has been combined
Ab continues as a subsidiary of Helsinki
restaurant concepts, and the retail prem-
with collection from the Post Office’s auto-
Cooperative Society Elanto. The company
ises of over 40 other service providers in
matic parcel points. In January, the pilot
has 130 restaurant professionals as per-
addition to the current operators.
project with express checkout services
manent employees, and they will carry
was launched in S Market Ympyrätalo.
on working for HOK-Elanto.
Editing
Ralf Nyberg
and Sanna Suokko
Graphic design
Rauta Advertising Agency
Photographers
Dick Lindberg
Ville Lahtinen
Pasi Salminen
Minna Isokangas
Saara Vuorjoki
Printed on 100 % recycled paper,
Cyclus Offset
Printed at
Libris Oy 2013
46
Green card and the spirit of fair play
In team play events for younger age groups, the players are given
a green card as a sign of fair play and good team spirit.
The cooperative is, above all, team play to promote
the well-being of customer-owners. The green card is a key
to many benefits, and it also enables extensive,
responsible activities to promote good things.
Helsinki Cooperative Society Elanto
E-sign 1837954-9
Phone 010 76 600
Kaupintie 14
00440 Helsinki
www.hok-elanto.fi

Untitled - S

Transcription

Similar documents

Helsinki | 12 November, 2015

Pearle* Helsinki 2014 General information FINAL

Helsinki, Finland - Celebrity Cruises

Colourstrings2016_course_leaflet

Work Placement - Practice Work

Property Brochure

Birds of Lauttasaari

wonders, the hanging gardens of Babylon. A synthesis of the for

SWEDEN FINLAND