Lucky for Life coming soon Important reminder this

December 2014
Volume 25
Issue 12
Lucky for Life
coming soon
Important reminder this
holiday season
Minnesota Lottery players will
soon be able to take a chance on
a lotto game that offers two lifetime
prizes. Lucky for Life will launch on
Jan. 27, 2015.
Lucky for Life is a $2 lotto game, drawn on
Mondays and Thursdays, with a $1,000 a day
for life top prize (20-year minimum) and a $25,000 a year for
life second prize.
Players choose (or quick pick) 5 out of 48 numbers, plus
1 number out of 18 for the “Lucky Ball.”
Minnesota will be one of 14 lotteries to offer the game.
Watch for more information about Lucky for Life to arrive in
the coming month, including a Lucky for Life retailer incentive.
Gopher 5 jackpot almost sets new record in November
Heidelberger’s Rock Creek Motor Stop in Pine City earned a $5,000
bonus by selling the winning ticket for the $2,008,806 Gopher 5®
jackpot that was won on Nov. 12. Store owner Dale Heidelberger,
who also owns Heidelberger Auctions, said that all of his cattle
buyers from Minnesota to Green Bay, Wis. know that his store sold
the winning Gopher 5 ticket. He also noted that he has seen an
increase in customer traffic at the store.
Lottery Director Ed Van
Petten presented Joyce
Moore and her husband
Richard with an over-sized
check on Nov. 14 at Lottery
headquarters in Roseville.
The lucky winner, Joyce Moore of Northfield, was at work on Nov. 14
when she got a phone call from her husband, Richard, that she
needed to come home “because we may have won some money.”
Store clerk Tammy Hackett (right)
sold the winning Gopher 5 ticket to
Richard Moore of Northfield, who
stopped at the store on the way
home from his cabin. Store manager
Katie Evenson is on the left.
Richard said he stopped at Heidelberger’s as he was heading home
from their cabin on Nov. 12 to buy some tickets and gas up his
pickup. He put the tickets on the sun visor and didn’t think about
them again until the morning of Nov. 14, when he checked them,
discovered the Gopher 5 jackpot win and called Joyce at work. He
wasn’t sure how much they won, but together they discovered the
prize was $2,008,806—just short of the record jackpot of
$2,032,201 won on Nov. 8, 2005.
1
The Curtis Convenience SA franchise based in Duluth offered The
Walking Dead™ promotions in style! Store clerks were encouraged
to get zombified to help promote The Walking Dead™ scratch
game and in-store promotions where they gave away
free tickets. A gory good time was had by all!
The Lottery’s Top Sellers
recognizes retailers for exceptional
sales performance. Each of the
businesses that made this month’s
Top Sellers will receive $50 in free
scratch tickets.
Top 10 Golden Casino sellers from Aug. 26, 2014 Nov. 10, 2014
(Due to ties, 13 retailers made this month’s list)
Orton’s Moorhead Food Mart, Moorhead
MSP Airport Foundation, St. Paul
M & H Gas, Moorhead
Pump and Munch, Minneapolis
Holiday Stationstores Inc., Osseo
Cub Foods, Maple Grove
M & H Gas, St. Paul
Oasis C-Store RLH LLC, Moorhead
SuperAmerica #4445, Blaine
Bill’s Superette #9, Brooklyn Park
Casey’s General Store #1769, St. Francis
Cub Foods, Apple Valley
Barkalows Too & Coffee, Minneapolis
Upcoming Top Sellers (schedule is tentative):
January: The Walking Dead™
February: FY15 2nd quarter sales leaders
MONOPOLY Millionaires’ Club is the ticket to Vegas
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The new multi-state game, MONOPOLY Millionaires’ Club™,
debuted in October and offers players three chances to win
up to $1 million on each $5 ticket:
1. Ten prizes can be won by matching the numbers drawn,
ranging from $5 to the $25 million Top Prize.
2. When the Top Prize is won, a second Millionaires’ Club
drawing is held. Players whose Millionaires’ Club Number is
drawn will win $1 million.
3. Players can enter the webcode printed
on their ticket to collect MONOPOLY
properties. Once a property set is
complete, they will automatically
be entered into the drawing for a
chance to become a contestant
on the TV game show taped in
Las Vegas.
The first drawing for the
game show was Dec. 2.
Six winners from
Minnesota will head
to fabulous Las
Vegas Jan. 8-12
for the game
show tapings.
Each trip package (valued at over $7,000) includes:
•
Roundtrip coach airfare to Las Vegas for each winner
and one guest
•
Deluxe hotel accommodations at Planet Hollywood for
four nights
•
Ground transfers in Las Vegas
•
$500 in cash
•
Federal and state withholding taxes paid
Each trip winner has a chance to play on the game show
to win cash prizes of up to $1 million! Comedian and actor
Billy Gardell (from the hit TV show “Mike & Molly”) will
host the one-hour game show that will begin airing in
February 2015.
Let your players know that MONOPOLY Millionaires’ Club
could be their ticket to Las Vegas. Two additional drawings
for trip packages are scheduled for:
Drawing #2 – entry deadline Jan. 6, 2015; drawing held Jan.
13, 2015; trip dates Feb. 19-23
Drawing #3 – entry deadline Feb. 17, 2015; drawing held Feb.
24, 2015; trip dates April 6-10
For additional drawing show dates and entry deadlines,
direct players to mnlottery.com.
From the director
by Executive Director Ed Van Petten
Wow, did we get an early blast of
winter? I never heard of a Polar Vortex
until last year, and I’ve decided that I
don’t like them. I just returned from a
conference in Austin, Texas where the
temperatures were in the upper 30s
and low 40s most of the time, which to
them is pretty cold. The native Texans
were all bundled up, while most of us
at the conference thought it was a nice
warm break.
As I am sure you have noticed, sales
are a little slow for our new game,
MONOPOLY Millionaires’ Club™. Please
let us know if you have any thoughts
on the game, or ideas to generate
additional sales. I realize that when
you first look at the game it appears
to be quite complicated, and certainly
is more complex than most games.
However, in visiting with some players
who have tried it, once you go through
Retailer t
Spotligh
the process, it really is much easier
than a player first thinks.
We are really looking forward to the
game show coming next year; the
first drawing for players to go to Las
Vegas has been done. We need to
generate more sales so we can have
more winners in the next round. We
need more Minnesota members of the
MONOPOLY Millionaires’ Club, and we
would like more sales for you. Each
ticket is another 25 cents for you.
We had a lot of fun here with the great
roll of Gopher 5 that ended Nov. 12,
with Joyce Moore of Northfield winning
the jackpot of $2,008,806. What a nice
couple the Moores are. That money
will really help out as they plan their
retirement. A stop for gas and a $1
Gopher 5 ticket proved to be a lucky
move for the Moores.
Fall is a busy time here at the Lottery,
especially this year. The launch of the
MONOPOLY Millionaires’ Club lottery
game and the launch of this year’s
Raffle have all of us on the edge of our
seats a little. We really want to see
an increase in sales, and more profit
for your bottom line. As you know, we
have added 100,000 tickets to the mix,
which includes ten $10,000 prizes
and 4,000 $100 prizes. That’s a big
increase in the number of prizes and
we hope that it will help you to sell out
the game even faster than last year.
Let us know what you think about the
changes that we have made to the
game.
I hope you have a very successful and
safe holiday season. Thank you for all
that you do for the Minnesota Lottery.
Payless Gas in Shakopee
Moudy Shabban, co-owner
of Payless Gas in Shakopee,
is constantly searching for
any niche that he can gain
when it comes to promoting
lottery at his business.
right in front of them and even if they’re
not planning to play, they see those
tickets and they end up trying a new
game at the last minute. It’s good at
changing people’s minds.”
“He’s always looking for different
ideas to help capture his audience,”
explained Lottery sales representative
Greg Knutson. “He does whatever
he can to make his business more
appealing for the locals.”
“When people stop in, they are like,
‘Wow!’—they’re always impressed with
the number of winners we sell,” said
Shabban.
Several customers think Payless Gas is
a lucky hot spot and the winner posters
may have something to do with that.
“When they win and they see other
people winning, it keeps them coming
back here,” Shabban added.
The most recent change was nearly
doubling the number of scratch tickets
he sells in the on-counter dispenser.
“We carry 28 games now so we have
more variety than anybody else,” said
Shabban. “We get a lot of customers
who come in here and are looking for a
specific game that other retailers in the
area no longer carry, so it keeps them
coming back here.”
Shabban added, “The bigger display is
very visible to customers and it grabs
everyone’s attention.” He says the
large on-counter display encourages
even non-players to grab a ticket. “The
customers see all the tickets displayed
It’s hard for a costumer to miss the on-counter
scratch ticket display that features 28 games.
In addition to the on-counter scratch
ticket display, Shabban also maximizes
winner awareness signage. “The
winner awareness board is just huge,”
explained Knutson. It displays the
winner posters in a neat yet visible way.
The attention catching winner awareness board displays
the winner posters in a neat and visible manner.
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Top prize winning ticket bonus
Karl’s Korner BP in
Forest Lake, $1,442
Clear Lake Amoco in
Clear Lake, $500
Kwik Trip #619 in Kasson,
$1,000
Westside Liquor in
Sauk Centre, $260
Southpoint Novelty & Gift
Shop, Bloomington, $1,000
M & H Gas in St. Paul,
$550
Stop N Go in St. Cloud,
$385
Holiday #053 in
Bloomington, $1,000
Apollo III in Austin,
$5,000
Holiday Stationstores Inc.
in Mankato, $500
PRESORTED
STANDARD
U.S. POSTAGE
PAID
DETROIT LAKES, MN
PERMIT NO. 14
Minnesota State Lottery
2645 Long Lake Road
Roseville, Minnesota 55113
mnlottery.com
Debbie Hoffmann, executive editor
Emily Frost, managing editor
Marie Hinton, editor
Stacey Kanarski, graphic designer
This publication is available in alternative
formats to individuals with disabilities by
calling (651) 635-8273, (888) 568-8379.
4
New Games
The $3,000,000 Cash Blowout
Limited scratch game offers
over $3 million in $50 and
$100 cash prizes.
SECOND CHANCE TO WIN:
Not a winner? Not a
problem! Let your players
know that they can enter
non-winning tickets on
mnlottery.com/contests_
events from Dec. 16, 2014
through Jan. 27, 2015 for
the chance to win one of
fifty $50 Visa gift cards.
Dec. 16, 2014:
#512 — $3,000,000 Cash Blowout Limited
($10/$100)
Dec. 30, 2014:
#513 — I’m In The Money ($5/$100,000)
#514 — Lucky Bucks ($1/$2,000)
#515 — Spicy Cash ($2/$15,000)
#516 — 10X Crossword ($3/$20,000)