Maurizio Vitta The act of consumption is really the process of

A designer’s role runs
the danger of fading into
an ambiguous mist in
which it may be reduced
to a mere signature
on products.
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The act of consumption
is really the process
of signification and
communication.
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Allan Chochinov
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We think we’re in the
artifact business, but
we’re not; we’re in the
consequence business.
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Maurizio Vitta
Allan Chochinov
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Design cannot ignore
sustainability as “nice to
have” – it needs to be
as integral to production
as form, or brand, or
engineering.
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Maurizio Vitta
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Design graduates find
themselves unfit to solve
new problems because
of perceptual, cultural,
associational and
emotional blocks.
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There are professions
more harmful than
industrial design, but
only a very few of them.
And possibly only one
profession is phonier.
Advertising...
Emily Pilloton
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Lasting involvement
involves three
characteristics:
proximity, empathetic
investment and
pervasiveness.
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Victor Papanek
Emily Pilloton
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You can’t design
effective solutions for
people unless you make
your clients or end
users part of the design
process – cocreating
systems that will work for
and be owned by them.
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Victor Papanek
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We inadvertently
(or explicitly)
export our value
structure.
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Design research ... has
two functions; one is
increase our knowledge
of how to make products
& what ... might be made
& the other is to improve
our understanding how
products function as part
of the social world.
Jane Fulton Suri
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Experience is a very
dynamic, complex &
subjective phenomenon.
It depends upon the
perception of multiple
sensory qualities of
design, interpreted
through filters relating to
contextual factors.
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Victor Margolin
Jane Fulton Suri
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Deeper value... comes
form the quality
of interpretation &
synthesis applied
to the observations,
the freshness of
insights surfaced, &
the effectiveness in
influencing companies
that respond.
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Victor Margolin
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A public can become
a useful boundary for
design by highlighting
existing social conditions,
suggesting a conceptual
space... to engage
potential users around
reflecting & acting on
that condition.
Don Normon
“
Design research is
great when it comes
to improving existing
product categories,
but essentially useless
when it comes to
breakthroughs.
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We must focus on
understanding how
they (those who live at
the margins of society)
might appropriate
technology as a function
of their cultural & social
identities rather than
through their capacity for
consumption.
Chris Le Dantec
Don Normon
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Major innovation comes
from technologists who
have little understanding
of all this research stuff:
they invent because they
are inventors.
“
Chris Le Dantec
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Each product has its
own ecology, resulting in
subjective and individual
experience in using the
same product.
Bill Gaver
Bill Gaver
“
Cultural Probes describe
a method for capturing
unique, qualitative &
highly personal material
from users.
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The Product Ecology
describes social product
use, provides a roadmap
for choosing appropriate
qualitative research
methods to discover
social product use &
extends our design
culture... by allowing for
flexible, design-centered
research planning &
opportunity seeking.
Jodi Forlizzi
“
Summarizing returns
tends to produce an
“average” picture that
may not reflect any
individual well, & that
filters out the unusual
items that can be
most inspiring.
“
Jodi Forlizzi
“
Four levels of creativity:
doing
adapting
making
creating
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Co-creation is any act of
collective creativity that
is experienced jointly by
two or more people.
“
Jon Kolko
Lauren Serota
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Nuance
Inherently
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Liz Sanders
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Liz Sanders
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Technology gives us
information.
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...in a world without
spiritual or intellectual
order, nothing is
unbelievable; nothing
is predictable, and
therefore, nothing comes
as a particular surprise.
James Dewey
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Any experience is
miseducative that has
the effect of arresting or
distorting the growth of
future experience.
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“
Neil Postman
James Dewey
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...continuity of experience
may operate so as
to leave a person
arrested on a low plane
of development, in a
way, which limits later
capacity for growth.
“
Neil Postman
“
The goal of privacy
regulation is to modify
& optimize behaviors
for the situation to
achieve the desired state
along the spectrum of
openness & closedness.
“
Privacy is a dialectic
and dynamic boundary
regulation process.
“
Danah Boyd
“
Information is not private
because no one knows
it; it is private because
the knowing is limited
and controlled.
“
“
Paul Dourish
Danah Boyd
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Privacy is not an
inalienable right –
it is a privilege that must
be protected socially
& structurally in order
to exist.
“
Paul Dourish
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A computer interface
should fade into the
background so that we
may concentrate on
our human-affirming
activities.
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Social networks allow
participants to explore
different aspects of
their personality, to
manufacture & evolve
aspects of their
personality depending
on context & mood.
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C. K. Prahalad
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The market for goods
& services among
the world’s poorfamilies with an annual
household income of
less than $6,000 is
enormous.
“
Will Evans
C. K. Prahalad
“
Poor families benefit in
several ways when large
companies target them
as consumers.
“
Will Evans
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I tend to disagree that
the digital divide is
between rich &
poor in Africa.
“
It takes a paradigm shift
in the understanding
of people, culture &
spending habits to tackle
developing markets.
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...it’s more urban versus
rural than anything else.
Jocelyn Wyatt
“
The design thinking
process is best thought
of as a system of
overlapping spaces
rather than a sequence
of orderly steps.
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“
Erik Hersman
Jocelyn Wyatt
“
A vibrant design thinking
culture will encourage
prototyping – quick,
cheap & dirty – as part
of the creative process
& not just as a way of
validating finished ideas.
“
Erik Hersman
“
“
Ill-Structured Problems
are illusive in that there
are infinite possible
approaches & require
understanding of
qualitative, subjective, &
often changing criterion
of success.
“
Well-Structured
Problems can generally
be “automatically”
solved through bruteforce approaches &
more optimized problem
solving approaches.
Chris Pacione
“
...recent global changes
& the heralding of a
new age are positioning
design as the next
human literacy...
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Herb Simon
Chris Pacione
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...design will have its
greatest impact when it
is no longer perceived
to be in the hands
of people who are
professional designers
& it is put back into the
hands of everyone.
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Herb Simon
“
...signs, things, actions
& thoughts are not only
interconnected, they also
impenetrate & merge in
contemporary design
thinking with surprising
consequences &
innovation.
“
...design eludes
reduction & remains
a surprisingly flexible
activity.
“
Phillip Johnson-Laird
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Phillip Johnson-Laird
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Creativity is:
1. Novelty for the individual.
2. Novelty for society.
Sudden insights.
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Richard Buchanan
3. Nondeterministic.
4. Constrained, & influenced
by external forces.
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Richard Buchanan
5. Builds on existing
elements.
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Justin Petro
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Cadence
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