2011 Promo Calendar

2011 Harpoon Promotional Calendar
FEB–MAR
APR–MAY
ST. PATRICK’S FESTIVAL
HARPOON CHAMPIONSHIPS
OF NEW ENGLAND BARBEQUE
POS Theme:
A celebration of all things Irish
Focus On:
Harpoon Celtic Ale
Harpoon IPA
POS Theme:
Beer, Bands, & BBQ
Consumer Incentive:
Trip for 2 to Vermont for the Harpoon
Championships of New England BBQ
Focus On:
Harpoon IPA
UFO
JUN–JUL
JUN–JUL
HARPOON AT THE BEACH
UFO SIGHTINGS
POS Theme:
Harpoon and coastal New
England make a perfect pair
POS Theme:
Explore the UnFiltered side
of life
Focus On:
Harpoon Summer Beer
Harpoon IPA
Focus On:
UFO Hefeweizen
UFO White
UFO Explorer Mix Pack
AUG–SEP
SEP–OCT
HARPOON OCTOBERFEST
CRAFT CIDER
POS Theme:
Roll out the barrels! A classic
Munich beer hall theme
POS Theme:
Freshly pressed local apples
Consumer Incentive:
Trip for 2 to Boston for
Harpoon Octoberfest festival
Focus On:
Harpoon Cider
Focus On:
Harpoon IPA
Harpoon Octoberfest
NOV–DEC
GRATEFUL HARVEST
POS Theme:
Enjoy Harpoon Winter
Warmer and Harpoon
Cider together
POS Theme:
Celebrate a traditional New
England Thanksgiving and
help your local food bank
Focus On:
Harpoon Winter Warmer
Harpoon Cider
Consumer Incentive:
$1 per 6pk to local food bank
DEC–JAN
SKI WITH HARPOON
POS Theme:
Mountains, snow, and the
great sport of skiing
Consumer Incentive:
Sweepstakes for K2 Skies
Focus On:
Harpoon Winter Warmer
Harpoon IPA
UFO
www.harpoonbrewery.com
NOV
HARPOON APPLE PIE
Boston, MA & Windsor, VT
Focus On:
Harpoon Grateful Harvest
Harpoon IPA
HARPOON FESTIVAL DATES
Harpoon St. Patrick’s Festival
Boston Brewery—March 4th and 5th
HarpoonFest
Boston Brewery—May 20th and 21st
Harpoon Championships Of New England BBQ
Windsor Brewery—July 23rd and 24th
Harpoon Octoberfest
Boston Brewery—Sept.30 and Oct. 1st
Windsor Brewery—Oct. 8th and 9th
Love Beer. Love Life. Harpoon.