sell sheet - Infinium Spirits

Seagram’s Sweet Tea combines all the charm and
refreshing sweetness of Southern sweet tea with fivetimes distilled premium vodka making a highly mixable
spirit that has the potential to turn any night into a hot
Southern night. Brand Attributes
• Highly mixable
• Five-times distilled premium vodka
• Produced with high quality American grain
• Produced by a brand consumers know and trust
Recipes
• Competitively priced
Serve it chilled straight up, on the rocks, with a splash of ginger ale, or mixed with
lemonade for a refreshing Palmetto cocktail.
• Made with naturally flavored sweet tea
• Available in six convenient sizes: 1.75L, 1L, 750ml,
375ml, 200ml, and 50ml
• 35% ALC./VOL. (70 PROOF)
SWEETINI
1 oz. Seagram’s Sweet Tea
2 oz. Cranberry Juice
Splash of Sour Mix
Shake and strain into a chilled martini glass.
Garnish with a lemon wedge.
SWEET TEA PALMETTO
1 ½ oz. Seagram’s Sweet Tea
3 oz. Lemonade
Mix in a cocktail glass and garnish with a lemon wedge.
SWEET AND TART TEA
2 oz. Seagram’s Sweet Tea
¼ oz. Fresh Lemon Juice
Shake and strain into a chilled martini glass.
Garnish with a lemon wedge.
SWEET GINGER
1 ½ oz. Seagram’s Sweet Tea
3 oz. Ginger Ale
Mix in a cocktail glass and garnish with a lemon
wedge.
LONG ISLAND SWEET TEA
½ oz. Seagram’s Sweet Tea
½ oz. Bafferts Gin
½ oz. Zaya Gran Reserva Rum
½ oz. Tequila Corralejo Añejo
½ oz. Triple Sec
1 oz. Sweet and Sour
Top with Cola
Mix in a cocktail glass and garnish with a lemon
wedge.
In consumer taste tests, Seagram’s Sweet
Tea was selected over other sweet tea
vodka brands for its flavor and aroma.
POS
• Shelf Talker
• Recipe Card
• Acrylic Table Tents
• Tea Bag Necker
• Mason Jar Tip Jar
• In-store Display
• Sweet Tea Mason Jar
• Back Card
• Banner/Poster
• Bar Napkins
• Cold Box Sticker
• 2 oz. Shot Glasses
• Stickers
• Coasters
• Lemon Squeezer
• Bar Giveaways
• Standee
• A-frame Table Tent
Seagram’s Sweet Tea launch will
also be supported with regional
trade, consumer and online
advertising.
A NAUGHTY TWIST
ON A SOUTHERN CLASSIC.
WICKEDLY SWEET
Please drink responsibly. | SeagramsSweetTea.com | InfiniumSpirits.com | ©2009 Infinium Spirits
COME AND GET IT
All natural Southern sweet tea with five-times distilled vodka
WICKEDLY SWEET
General Market and Urban Ads
Retail Shelf Standards
Primary: Set with other Sweet Tea Vodkas.
Secondary: Within Seagram’s Flavor Set.
Opportunity: Position in the Cold Box for impulse purchases.
Size
a NAUGHTY TWIST
ON A SOUTHERN CLASSIC.
WICKEDLY SWEET
Bottles/ Case
Cases/
Case
Case Weight High Tie Pallet Length x Width x Height
UPC
SCC
50 ML
120
18
9
9
81
13.44 x 13.38 x 4.48
00720815986800 60720815986802
750 ML
12
31
5
15
75
13.56 x 9.25 x 11.38
00720815987135 10720815987132
1.75 L
6
38
6
10
60
16 x 10.5 x 12.5
00720815987340 12720815987345
375 ML
24
42.5
6
12
72
15.7 x 10.4 x 9.8
00720815987029 13720815987023
200 ML
48
47
7
7
49
20.2 x 13.2 x 7.9
00720815986978 14720815986971
1.0 L
12
39
5
14
70
13.5 x 10 x 12.19
00720815987265 50720815987260
Please drink responsibly.
Visit SeagramsSweetTea.com for naughty Sweet Tea recipes| InfiniumSpirits.com | ©2009 Infinium Spirits