www.ellenazimmerman.com RVCA Process Journal

RVCA
Process Journal
www.ellenazimmerman.com
Research
RVCA is a design-driven brand dedicated to active lifstyle that combines art, fashion in the original way.
RVCA in essence is redefining the way the market views art and fashion as represented through the balance of opposites and how
they coexist: water and oil, air and land, destruction and industrialization, art and science, foreign and domestic, order and anarchy,
past andpresent.
RVCA is supporting the arts while inspiring to share a message that brings people together.
RVCA VISION
Current Images 09’
Word List
Ideas
Art
Creativity
Exitment
Life
Entretainment
Fun
Adventure
Supportive
Fredom
Valance
Adventure
Dedication
Naturing
Importance
Personality
Designers
Integrity
Artist
Organic
Natural
Good
Fresh
Fashion
Taste
Action
Sports
Apparel
Passion
Past
Present
Lifestyle
Unique
Movement
-Keeping it real
-Plus & negative
-Inspiration direction
-Plants in movement
-Two hands connecting
-Past Present future.
-Hour glass for present
-Keep supporting the arts
-A magnet for connection
-Joining people together
-Everyones art work put together
-Emphasizes a feel good message
-Connection of today and tomorrow.
-Art, put it all together and it is life
Mood Board
Logo Ideas
Vision
RVCA +
Words: Present. Integrity. Life
Mood: Warm. Happy
Color: Earthy
I believe RVCA is not only a company that
supports arts, but inspires and gives positive
messages to bring people together, still being
able to combine the different aspects of their
focus - Fashion, Art, Music & Sports.
They are able to create a sense of freedom
of expression and it stands out.
LOGO RE-DESIGN
Letterhead System
Design
Clothing Tags/ Shopping Bag/ Store Images
8 Page Self Cover Catalog
Back Cover & Front Cover
Page Three & Four
Page One & Two
Page Five & Six
Signage
WebSite Comp
RVCA
http://www.rvca.com
DIALOGUE
VA SPORT
ARTIST NETWORK PROGRAM
ANP QUARTERLY
ANP QUARTERLY
VASF FLAGSHIP
RVCA is the brainchild of company Founder and Creative Director,
PM Tenore. Transcending the boundaries of traditional action sports
apparel, RVCA is a design-driven lifestyle brand free from passing
trends. Appearing as a natural on the shelves of boutiques as on
those of a local skate shop, RVCA is brought together by a group of
likeminded individuals from various subcultures, a collaboration of
sorts, a lifestyle within itself.
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