- Best Foot Forward

Operation Best Foot Forward
One-Day, High Visibility Crosswalk Enforcement Action
Wednesday, Feb. 10, 2016
The 14th round of Operation Best Foot Forward took
place at 11 crosswalks, with OPD enforcing six
crosswalks and OSCO enforcing five crosswalks.
Enforcement Results
 OPD – 32 citations, 28 warnings
 OCSO – 88 citations, 18 warnings
 Total - 120 citations, 46 warnings
Earned Media Ad Value: $342,811
 Television – 7 stations (1 pending – UCF Knightly News)
 Radio – 1 station
 Digital/Print – 5 outlets
Social Media Reach (Feb. 7 – Feb. 12)
 Est. Impressions – 396,491
 Facebook – 13,032
 Twitter – 359,297
 Instagram – 24,162
**An impression is defined as the point in which the ad
or article is viewed by one person**
Special Guest
City of Orlando District Commissioner Tony Ortiz attended the S. Semoran Blvd. & Curry Ford Rd.
enforcement; Spoke on camera to media
Progress Report since June 2012
Crosswalks enforced
Details
Citations
Warnings
Earned Media Value
Social Media
Impressions
Presentations & Events
53
309
2,307
4,058
$3,110,587
14,121,106
244
Time
Crosswalk
Speed
Warnings
on 2/10
Citations
on 2/10
Total
Warnings
Since 2012
Total
Citations
Since 2012
Yield
Rate
Start
Yield
Rate
Final*
Nearby Schools
7: 30 –
8:15 a.m.
8:30 –
9:15 a.m.
9:30 –
10:15 a.m.
10:00 –
11:00 a.m.
10:00 –
11:00 a.m.
10:00 –
11:00 a.m.
S. Semoran Blvd. &
Curry Ford Rd.
45 mph
3
2
119
14
20%
29%
Colonial HS, Jackson MS, Dover
Shores ES, Englewood ES
Conway Rd. & Michigan St.
40 mph
5
3
5
3
NEW
NEW
Conway ES, Conway MS
E. Central Blvd. & Lake Ave.
25 mph
2
8
118
30
54%
74%
Howard MS, Hillcrest ES
International Dr. & Austrian Ct.
40 mph
7
9
145
145
15%
14%
Dr. Phillips HS, Southwest MS,
Dr. Phillips ES
Landstar Blvd. & Misley Dr.
40 mph
7
13
13
72
26%
74%
Oakshire ES, Wyndham Lake ES
Orange Blossom Trail, N. of
Holden Ave.
40 mph
0
21
0
21
NEW
NEW
Palmetto ES, Pineloch ES,
Catalina ES, Memorial MS
Pine Hills Rd. & El Trio Way
40 mph
1
26
22
65
15%
17%
Rolling Hills ES, Ridgewood Park
ES, Meadow Brook MS, Evans HS
Woodbury Rd. & Mallory Cir.
35 mph
3
19
135
123
6%
37%
Discovery MS, Waterford ES
Lake Baldwin Ln. & Almond Dr.
25 mph
2
10
54
23
41%
56%
Winter Park HS, Glenridge MS,
Audubon Park ES
1:00 –
1:45 p.m.
General Rees Ave., N. of
Parkland Dr.
35 mph
7
7
7
7
NEW
NEW
Winter Park HS, Glenridge MS,
Audubon Park ES
2:00 –
2:45 p.m.
Lake Underhill Rd & Palmer St.
35 mph
9
2
55
53
19%
49%
Boone HS, Howard MS, Lake
Como ES
10:00 –
11:00 a.m.
10:00 –
11:00 a.m.
12:00 –
12:45
p.m.
* Yield rates for Feb. 10 will be reported at the Feb. 25 Best Foot Forward Steering Committee meeting
Operation Best Foot Forward Media Takeover
Total Media Ad Value: $342,811
Television
Radio
Digital/Print
7 stations (1 pending – UCF Knightly News)
1 station
5 outlets
Digital + Print + Radio:
Media Outlet: The Daily City (digital)
Media Outlet: Click Orlando/WKMG (digital)
Media Outlet: Sun Times Network (digital)
Media Outlet: News 13 (digital)
Media Outlet: Telemundo Orlando (digital)
Television Broadcast: 02/09/16
(Day before Operation BFF)
WKMG
02/09/16 (4:18 p.m.)
WESH on CW 18
02/09/16 (10:41 p.m.)
Television Broadcast: 02/10/16
(Day of Operation BFF)
CW18 WKCF & WESH 2
02/10/16 (4:38 a.m.)
CW18 WKCF & WESH 2
02/10/16 (5:16 a.m.)
CW18 WKCF & WESH 2
02/10/16 (5:16 a.m.)
CW18 WKCF & WESH 2
02/10/16 (10:27 a.m.)
CW18 WKCF & WESH 2
02/10/16 (5:39 p.m)
CW18 WKCF & WESH 2
02/10/16 (6:29 p.m.)
WKMG
02/10/16 (5:38 a.m.)
WKMG
02/10/16 (6:38 a.m.)
WKMG
02/10/16 (8:56 a.m.)
WKMG
02/10/16 (12:24 p.m.)
WKMG
02/10/16 (4:33 p.m.)
WKMG
02/10/16 (5:36 p.m.)
CW18 WKCF & WESH 2
02/10/16 (10:38 p.m.)
WFTV
02/10/16 (12:09 P.M.)
WFTV
02/10/16 (4:17 P.M.)
News 13
02/11/16 (3:26 a.m.)
News 13
02/11/16 (4:26 a.m.)
News 13
02/10/16 (12:24 p.m.)
News 13
02/10/16 (1:24 p.m.)
News 13
02/10/16 (2:35 p.m.)
News 13
02/10/16 (5:27 p.m.)
News 13
02/10/16 (6:26 p.m.)
WOFL
02/10/16 (7:32 a.m.)
WOFL
02/10/16 (8:32 a.m.)
WOFL
02/10/16 (9:11 a.m.)
WOFL
02/10/16 (5:34 p.m.)
News 13
02/10/19 (7:26 p.m.)
News 13
02/10/16 (8:26 p.m.)
News 13
02/10/16 (9:26 p.m.)
News 13
02/10/16 (10:26 p.m.)
Telemundo
02/10/16 (6:07 p.m.)
News 13
02/10/16 (11:26 p.m.)
News 13
02/11/16 (12:26 a.m.)
News 13
2/11/16 (1:26 a.m.)
News 13
02/11/16 (2:26 a.m.)
Univision
02/10/16 (6:01 p.m.)
Social Media:
Social Media Totals for BWCF and BFF
Facebook:
• 7 posts about Operation BFF
• 87 shares
• 13K estimated reach
• 34 video views
• 27 followers gained
Twitter:
• 359.3K estimated impressions
• 19 followers gained
• 67 tweets about Operation BFF
• 39 retweets
• Retweets: Andrea Jackson (FOX),
Mark Lehman (WKMG), Amanda
Ober (WESH), Lifestyle Magazine,
Commissioner Ortiz, TEDS, OPD,
Deneige Broom (WFTV), Space
Coast TPO
BFF Facebook: Top post with a reach of 11.3K
Instagram:
• 3 videos posted
• 24K estimated impressions
• 35 likes/comments
Notable Engagers:
Orlando Police Dept.
MetroPlan Orlando
Mayor Buddy Dyer
Commissioner Tony
Ortiz
City of Orlando
Lifestyle Magazine
Space Coast TPO
Traffic Engineering
Data Solutions, Inc.
(TEDS)
Deneige Broom, WFTV
Andrea Jackson, FOX
Mark Lehman, WKMG
Ryan Harper, News 13
Amanda Ober, WESH
Polk TPO
BFF Facebook: FOX live with Andrea Jackson &
Sgt. Jeffrey Blye, OPD
BFF Twitter: Live Tweet at Conway & Michigan
w/Mark Lehman, WKMG
BFF Facebook: FOX & Commissioner Tony Ortiz
BFF Twitter: Shout out from Amanda Ober,
WESH
BFF Twitter: Retweets by Andrea Jackson &
Commissioner Ortiz
BFF Twitter: OPD Tweet about Operation BFF
Crosswalks suggested on social media for
future Operation BFFs:
 Westwood Blvd. & Central Florida Pkwy
 Fern Creek Ave. & Lake Highland Dr.
 Edgewater Dr. & Shady Ln.
BFF Twitter: Retweet by Mark Lehman, WKMG