2016 go magazine media kit go magazine circulation

2016 GO MAGAZINE MEDIA KIT
GO MAGAZINE | AAA.COM/GO | READER RESPONSE
eNEWSLETTERS | BANNERS | VIDEOS | EMAILS
Facebook.com/AAACarolinas
@AAACarolinas
GO MAGAZINE
AAA Go Magazine is a bimonthly lifestyle and
travel-focused magazine written and distributed
exclusively to AAA members in the Carolinas.
Every issue of AAA Go Magazine includes
features on domestic and international travel
destinations, wellAAA AAA member discounts,
events throughout the Carolinas and consumer
information regarding automobiles, insurance,
safety and health.
CIRCULATION
Reaching more than 1.9 million members located in North Carolina and South Carolina, Go Magazine
has stood alone for many years as having the largest circulation of any single publication in the Carolinas.
Mailed to primary members and frequent travelers, the current circulation is 1,160,000 and continues to
grow as the AAA membership grows.
Members throughout the Carolinas count on the magazine for providing
them the most up-to-date information regarding their AAA memberships,
travel information, products and services.
AAA.com/Go provides web-exclusive stories and photographs, as well as contests, calendar of Carolina
events, advertisements and video links.
AAA Go Magazine eNewsletter is emailed bi-monthly as a sneak-preview for upcoming issues.
MICHAEL HUFFMAN | [email protected] | 800-553-2951 | AAA.com/Go
2016 GO MAGAZINE MEDIA KIT
ADDED VALUE
READER RESPONSE
The Go Magazine Reader Response Postcard is
inserted into every issue of Go Magazine. Advertisers
are listed on the card - free of charge. Once readers
receive the card, they have the option of making their
requests by mail or through the AAA website.
The information provided to AAA through the reader
response card is forwarded to advertisers every
two weeks for fulfilment. Lead information typically
includes name, address, email and phone numbers
Mail in this card for your chance to
WIN A $3,000
Circle the numbers of the advertisers
from whom you wish to receive information.
To register online, visit
www.aaagomagazine.com
& click on the contest link.
Read the story in this issue of
Go Magazine for more details.
(Deadline: 12-24-13. Only one card per household.)
Provide your email on this card if you want to be
contacted via email by the advertisers you’ve chosen.
Upgrade AAA Membership
AAA Auto Glass
AAA Auto Sales & Leasing
AAA Life Insurance
AAA Insurance Autos Renters Home
y insurance e p. date is
Send me a AAA Travel Newsletter
Send me a onthly AAA Email Update
AAA Show Your Card & Save
Discounts Save ore. lay ore.
TRAVEL GIFT CERTIFICATE
Name ___________________________________________________________
Address __________________________________________________________
City _________________________________ State _____ Zip ______________
Telephone (_____________)_________________________________________
Email Address ____________________________________________________
AAA Premier Membership
AAA Visa Credit Card
AAA Prescriptions
Affinity Cellular
clusive Savings
Biltmore House & Gardens Asheville
Bryson City Chamber of Commerce C
Cheraw SC Charming Historic own
ChristmasVille in Rock Hill SC
DirecTV Satellite elevision
Discover
inancial Services
Folly Beach SC Close to Charleston
Johnston Co. C Christmas Show & ore
Marina Inn at Grand Dunes
yrtle Beach
Sevierville
Smoky ountain un
Sprint AAA ember Savings
Visit Boone North Carolina C
Visit Fayetteville C
Visit Seagrove C Handmade ottery
York Co. SC ree isitors Brochure
Because the service is free, advertisers do not pay additional charges other than the cost of fulfillment
materials they decide to send an interested customer.
Advertisers received over 180,000 reader response leads during 2013-2014
COMPLIMENTARY AD and VIDEO ON AAA.COM
In addition to the print magazine, advertisers have the benefit of having their ad placed on the AAA Go
Magazine website (www.AAA.com/Go) with direct links to their sites.
Next to the ad listing is a video link. Advertisers that provide a link to their online video will have it placed
on the page with their ad listing.
On average, the total number of ad views from the magazine website is about 11,000 times for each issue
of Go Magazine.
VIRTUAL GO MAGAZINE
Each issue of Go Magazine is converted
into a virtual issue and posted on the
magazine’s website. Readers are able to
flip through current issue and up to one
year of previous issues on their tablets,
computers and other electronic devices.
2016 GO MAGAZINE MEDIA KIT
SOCIAL MEDIA
FACEBOOK
AAA Carolinas currently has 24,000 Facebook fans, which is growing by about 1,700 per month.
Demographics for AAA Carolinas Facebook fans:
• 98% Carolinas residents
• 70% women, 30% men
• Age 35-44 – 26%
• Age 45-54 – 22%
• Age 25-34 – 19%
• Age 55-64 – 15%
• Age 65+ – 9%
• Age <25 – 9%
Added Value for Advertising in Go Magazine
Full-page ad = Two promoted Facebook posts, which includes:
• Viewership of at least 100,000 in North and South Carolina
• Link to your website
• Tag to your Facebook page
Half-page ad = One promoted Facebook post, which includes:
• Viewership of at least 100,000 in North and South Carolina
• Link to your website
• Tag to your Facebook page
CONTESTS
Go Magazine advertisers have
the opportunity to run contests
on the AAA Carolinas Facebook
page, in which we can collect
information from each contest entry
and provide you a leads list.
Contests could be a basic entry
form, picture contest (shown right),
or Question contest (i.e. What’s your
favorite Charlotte location?)
Beyond generating leads,
contests help attract fans to your
own Facebook page and website.
2016 GO MAGAZINE MEDIA KIT
PRINT AD RATES
Space
SIZES
Frequency
1X
3X
6X
2 Page Spread
$44,600
$40,100
$37,900
Full Page
$24,000
$21,600
$19,600
2/3 Page
$16,000
$14,400
$13,700
1/2 Page
$12,900
$11,400
$10,700
1/3 Page
$7,820
$7,300
$6,120
1/6 Page
$4,420
$3,660
$3,490
Magazine’s Trim Size:
7.75” wide x 10.5” tall
Live Area:
6.75” wide x 9.5” tall
Full Page:
Full Bleed:
8” w x 10.75” h
Full Page
Non-Bleed:
6.75” w x 9.5” h
RATES LISTED ABOVE ARE NET
2/3 VERT:
4.46” w x 9.465” h
DEADLINES
2016
Editon
Space
Deadline
Ad Materials
Deadline
Inserts
Due
Jan/Feb ‘16
Nov. 10, ‘15
Nov. 16, ‘15
Dec. 1, ‘15
March/April ‘16 Jan. 7, ‘16
Jan. 15, ‘16
Feb. 2, ‘16
May/ June ‘16
Mar. 10, ‘16
Mar. 18, ‘16
April 5, ‘16
July/Aug ‘16
May 12, ‘16
May 20, ‘16
June 7, ‘16
Sept/Oct ‘16
July 7, ‘16
July 15, ‘16
Aug. 2, ‘16
Nov/Dec ‘16
Sept. 8, ‘16
Sept. 16, ‘16
Oct. 4, ‘16
Jan/Feb ‘17
Nov. 8, ‘16
Nov. 15, ‘16
Dec. 1, ‘16
SUBMIT AD FILES
Preferred file format is a high resolution PDF file (300 DPI) with
all fonts and images embedded and all colors converted to
CMYK. Linked photos and logos should be set up as CMYK (not
RGB or spot colors) before converting the document to a PDF.
Ad submissions should be sent to:
Janean Flowe | [email protected]
800-888-3262 x10222 | 704-569-3600 x10222
FTP site is also available for ad upload. Please email Janean or
your sales rep for FTP information.
2/3
Vertical
1/2 HORIZ :
6.75” w x 4.675” h
1/2
Horizontal
1/3 SQ :
4.46” w x 4.675” h
1/3
Vert.
1/3
Square
1/3 VERT :
2.17” w x 9.465” h
1/6 VERT :
2.17” w x 4.675” h
1/6
Vert
2016 GO MAGAZINE MEDIA KIT
eNEWSLETTER
AD RATES
The Go Magazine eNewsletter is e-mailed
to readers every other month, linking to the
magazine’s hottest stories and travel ideas.
REACH CAROLINA TRAVELERS
The eNewsletter is delivered to the inboxes of
AAA Carolinas members that have specifically
requested emails from AAA. New emails are
added everytwo weeks.
Content for the eNewsletter will include Carolina
travel destinations, contests, international travel,
AAA discounts, Carolina events, car care, auto
maintenance, insurance, traffic safety,
exclusive photos, video links and more.
ADVERTISING OPPORTUNITIES
FOR THE eNEWSLETTER
A variety of ad opportunities are available to you
to complement print advertising and to serve your
specific needs. Call for Rates & Availability.
Large 600 wide x 100 tall
Small 600 wide x 75 tall
The Go Magazine eNewsletter is mailed to
correspond with the publication of Go Magazine
– six times a year.
The eNewsletter issues are:
January/February
March/April
May/June
July/August
September/October
November/December
2016 GO MAGAZINE EDITORIAL CALENDAR
AROUND THE CAROLINAS | CALENDAR OF EVENTS | FOUR AND FIVE DIAMOND PROPERTIES
CONTESTS | AAA DISCOUNTS | CAR CARE | INSURANCE | NEW CARS | NEWS AND ISSUES
CAROLINA GETAWAYS | INTERNATIONAL TRAVEL | TRAFFIC SAFETY | LEGISLATIVE ISSUES
VIRTUAL MAGAZINE | VIDEOS | ONLINE ADS | eNEWSLETTER
PROPOSED EDITORIAL
FOR GO MAGAZINE
Jan/Feb 2016
Heart & Soul
July/August 2016
An Extreme Summer
Most Romantic Destinations in the Carolinas
Best Soul Food in the South
Carolina Artists
Extreme Outdoor Activities in the Carolinas
Extreme Appetitie–Best Burgers in Carolinas
Extreme Destination (location TBD)
March/April 2016
In Bloom
September/October 2016
Fall Comforts
Flower Festivals in the Carolinas
Williamsburg’s Historic Garden Week
New York Botanical Garden 125th Anniversary
Tulips of Holland
Apple Festivals in the Carolinas
Chili Cookoffis
Oktoberfest in Germany and locally
INSERT– A Local Guide to College Tailgating
May/June 2016
Spring Fever
November/December 2016
Holidays
Scenic Weekend Drives in teh Carolinas
Small Towns, Big Charm of the Carolinas
Fishing Holes in Carolinas and Eastcoast
Ski Trips in Carolinas, Virginia and U.S.
Carolina Sweets–History and Traditions
Decorating for the Holidays
Christmas in Chicago
Please note that this is the proposed editorial calendar for 2016. We do not guarantee
that any story will be published. The calendar is subject to change at any time.
Facebook.com/AAACarolinas
@AAACarolinas
MICHAEL HUFFMAN | [email protected] | 800-553-2951 | AAA.com/Go