Event ^ Dutch Lady Malaysia gets Malaysian children to Drink.Move

Headline
MediaTitle
Date
SPREADING MORE THAN GOODNESS ON WORLD MILK DAY
Parenthood
25 Sep 2014
Event ^
JSSSffil"0"
Dutch Lady Malaysia gets Malaysian children to
Drink.Move.Be Strong through Jr. NBA programme
In celebration of World Milk Day this year, Dutch Lady Rahul Colaco, Managing Director of Dutch Lady
Malaysia went beyond spreading the goodness of milk Malaysia, said the Jr. NBA programme promotes
with a campaign that helps Malaysian children adopt an not only basketball participation, sportsmanship
active and healthy lifestyle. and teamwork, but more importantly, an active
lifestyle among children. "It has been staged
Aptly named Drink.Move.Be Strong, the campaign ,
, in the Philippines for seven consecutive years,
essentially encourages children to drink one glass of milk a . . .
and has reached more than 80,000 students,
day and spend one hour a day on outdoor exercise. . . .
parents and coaches participating in its camps,
Putting the campaign into action, Dutch Lady Malaysia clinics and activities. Starting this year, Jr. NBA
presented the first Jr. NBA programme in Malaysia. Under Malaysia will be an annual programme to get
its Drink.Move.Be Strong campaign, the NBA's international more and more Malaysian children and parents
youth development programme will serve as a vehicle to to appreciate and reap the healthful benefits of
promote physical activity through basketball participation. sports," he added.
Headline
MediaTitle
Date
SPREADING MORE THAN GOODNESS ON WORLD MILK DAY
Parenthood
25 Sep 2014
growth and development is heavily influenced by both
nutrition and daily exercise. "It is also conceptualised
to address nutritional and lifestyle gaps found in
Malaysian children based on the the findings of
SEANUTS (or South East Asian Nutrition Surveys),"
he said,
SEANUTS is a nutritional study on children aged six
months to 12 years in four South East Asian countries
ncluding Malaysia. Its key findings on Malaysian
children indicated one in 20 were underweight; one
in five were overweight or obese; a high proportion
of school­aged children reported low physical
activity; and nearly half the children had Vitamin
D insufficiency. These findings implicate parents,
Jr. NBA Malaysia 2014 presented by Dutch Lady
Malaysia tipped off today (a day before World Milk
Day on 1 June, 2014) with a coaches clinic at the
MABA Stadium.
"We are thrilled to partner with Dutch Lady Malaysia
to help improve the health of children across
Malaysia," said Francesco Suarez, Vice President,
Global Marketing Partnerships, NBA Asia, "Basketball
has a significant participation base, the game is easy
to learn, and is a great way to teach boys and girls
the importance of exercise and a healthy lifestyle.
Thanks to the support of Dutch
Lady Malaysia, we are bringing
Jr. NBA to Malaysia where, BP Jtk
schools, healthcare professionals, policymakers and
even the private sector need to play proactive roles
in educating and getting Malaysian children to adopt
a healthier lifestyle with the right nutrition and more
physical activities.
"Through the Drink.Move.Be Strong campaign, we
hope to harness the power of both nutrition and
basketball to enable Malaysian children to adopt an
active and healthy lifestyle," said Colaco.
Colaco also added that the Malaysian government
is doing their part to promote physical activity. "In
a particular, the Ministry
of Education (MOE) is
making several efforts
together, we can speak directly j
in improving the health
to kids, parents, and educators 1 I
of children. In the area
about health and fitness."
of exercise, recently the
IStudent ISport (IMurid
lSukan) programme
On the impetus of the Drink. 1^^*
Move.Be Strong campaign,
Colaco said it is founded on ^
the belief that every child's
has been established,
to enable each
child to have access
to the benefits of
participating in sports.
Headline
MediaTitle
Date
SPREADING MORE THAN GOODNESS ON WORLD MILK DAY
Parenthood
25 Sep 2014
The programme encourages students to participate ""
actively in at least one sports activity in school. In H0U I ^
the area of eating habits, the MOE has instituted the 'J • ft.
1 Malaysia school milk programme, of which we are a
in Malaysia, Director­General of Education for the
Ministry of Education Malaysia, Yang Berbahagia
^ ^ ... . .. , . , i ,, !. i. In the second stage, a two­day Selection Camp will be
. . . . , .. . r> i. l. , j , conducted in August, during which the top 40 boys
Datuk Dr. Khair Bin Mohamad Yusof, said that the , • , ,
ministry is very pleased to have Dutch Lady Malaysia
ii u ­n. iu KA^r­i t and top 24 girls aged 10 to 14 years will be chosen
collaborating with the MOE to promote the IStudent
, . ... , .,, , " to participate in the National Training Camp in stage
ISport policy. We believe school children will benefit
, , il , ,,,. three. Children who participate in clinics as well as
tremendously from the Jr. NBA programme. With ,
i . .... school players are welcomed to join.
this structured plan in place, we hope more children
will take up and enjoy basketball." Datuk Dr. Khair The National Training Camp, which makes up the third
also encouraged parents to set an example for their stage of the programme will be held in Kuala Lumpur
children to cultivate a healthy lifestyle and healthy from August 22­24. It will be attended by an NBA
eating habits, which directly affects their children's Legend or Player, and it covers a three­day intensive
nutritional wellbeing in the long run. "Both parents training schedule and culminates with the selection
and children need to actively source and receive of 10 boys and four girls who will be named as the
credible knowledge on the importance and benefits inaugural Jr. NBA Malaysia All­Stars.
of nutrition and exercise. This is where the private ,
. , , . In the final stage, the Jr. NBA Malaysia All­Stars will
sectors can come in to support and promote physical , . ,
, , . ., , be provided with a unique, overseas NBA Experience
activities and sports programme to help children , , ^ t t
trip and the opportunity to play against a counterpart
adopt a healthier lifestyle, he added. , , , . ,
team from another country later in the year.
Participation in Jr. NBA Malaysia 2014 presented by , ,
" , , . . , ^ . . . In addition to Dutch Lady Malaysia, Spalding will serve
Dutch Lady Malaysia is free and open to boys and girls
. . _. , as the supporting partner of Jr. NBA Malaysia. Astro
between five and 14 years old. There are four stages . , , T1 . .
, ,. . is the Official NBA Broadcaster. The event is also
to the programme, starting with a series of clinics for ,, , ^ ^
, , . , supported by the Westports Malaysia Dragons,
coaches and children in the first. The sole coaches
clinic will be held on 31 May at Stadium MABA; and a Visit www.bestrong.com.mv to learn more about the
series of open clinics for kids will follow starting with a Drink.Move.Be Strong campaign. To sign up for
clinic at Sekolah Wawasan, USJ15 on 1 June. Jr. NBA clinics, go to www.jrnba.asia/maLaysia. ®