doc2015 Poinsettia USA - Beekenkamp ornamentals
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2015 Poinsettia USA - Beekenkamp ornamentals
Poinsettia Euphorbia pulcherrima 2015 North America DIRECTOR An Beekenkamp COMMERCIAL DIRECTOR Cor Bremmer Phone: +31 (0) 6 50 20 51 71 [email protected] SALESMANAGERS Ger Odenkirchen Netherlands Phone: +31 (0) 6 53 82 92 41 [email protected] Joop van Dijk Belgium/Scandinavia/France/ Spain/Portugal/Baltic States Phone: +31 (0) 6 53 50 76 55 [email protected] Ruud Veenenbos Germany/Italy/Austria/Asia/ Africa Phone: +31 (0) 6 20 59 50 98 [email protected] Jaap Solleveld Switzerland/Greece/Eastern Europe/Turkey/Russia Phone: +31 (0) 6 18 38 33 52 [email protected] Sirekit Mol Great Britain Phone: +44 (0) 77 38 73 33 22 [email protected] Martijn Kuiper North and South America Phone: +31 (0) 6 29 57 38 29 [email protected] MANAGER CUSTOMER SERVICE Arjen van Velden [email protected] Customer Service: Phone: +31 (0) 1 74 52 61 00 Gera van Dam [email protected] Jan Haaring [email protected] BROKER LIST Aris Horticultural Services P.O. Box 230 Barberton, OH 44203 Phone: (800) 232-9557 – Fax: (330) 745-1703 Email: [email protected] Website: www.arishort.com Ball Horticultural Company – Worldwide Headquarters 622 Town Road West Chicago, Illinois 60185, USA Phone: (630) 231-3600 – Fax: (630) 231-3605 Eason Horticultural Services 939 Helen Ruth Drive Ft. Wright, KY 41017 Phone: (859) 578-3535 – Fax: (859) 578-2266 Email: [email protected] Website: www.ehrnet.com Express Seed Company 51051 US Hwy 20 Oberlin, OH 44074 Phone: (800) 221-3838 – Fax: (440) 774-2892 Email: [email protected] Website: www.expressseed.com Floremara 1501 Lischey Ave. Nashville, TN 3100 URC07 Phone: (615) 228-2683 - Fax: (615) 228-5831 Email: [email protected] Website: www.floremara.com Fred C. Gloeckner & Co. Inc. 600 Mamaroneck Avenue Harrison, NY 10528 1631 Phone: (800) 345-3787 - Fax: (914) 698-2840 Email: [email protected] Website: www. fredgloeckner.com Grimes Horticulture, Inc. 11335 Concord-Hambden Rd. Concord, OH 44077 Phone: (800) 241-7333 E-mail: [email protected] Website: www.grimes-hort.com Les Serres Frank Zyromski 1853, chemin Laliberte Rivière-Rouge, Quebec J0T 1T0 Phone: (819) 275-5156 – Fax: (819) 275-7976 Email: [email protected] Website: www.zyromski.com McHutchison 64 Mountain View Boulevard Wayne, NJ 07470 Phone: (973) 317-1207 – Fax: (973) 317-1225 Email: [email protected] Website: www.mchutchison.com Norseco Inc. 2914 Boulevard Labelle Chomeday, Laval, Quebec H7P 5R9, Canada Phone: (514) 332-2275 – Fax: (514) 682-4959 Website: www.norseco.com SHS Griffin 4343 Commerce Court Lisle, IL 60532-3672 Phone: (800) 323-7253 – Fax: (630) 969-6373 Email: [email protected] Website: www.shsgriffin.com ROOTING STATION Duwayne’s Greenhouses 7041 40th Ave Hudsonville, MI 49426 Phone: (616) 669-0552 – Fax: (616) 669-2557 Email: [email protected] Website: www.duwaynes.com Plug Connection 2627 Ramona Drive Vista, CA 92084 Phone: (760) 631-0992 Email: [email protected] Website: www.plugconnection.com ROOT AND SELL Marjolein van Alphen [email protected] Koen van Koppen [email protected] Sander Koomen [email protected] Tamara Elstgeest [email protected] Beekenkamp Holimco Véronique Dutruel Vé[email protected] Phone: +33 (0) 2 41 33 57 64 2 Henry F. Michell Co Inc. 225 West Church Road King of Prussia, PA 19406 Phone: (800) 422-4678 Email: info@ michells.com Website: www.michells.com JVK 1894 Seventh Street St. Catharines, ON L2R 6Z4 Phone: (800) 665 1642 – Fax: (905) 6846260 Email: [email protected] Website: www.jvk.net Plantpeddler 530 2nd Ave Sw Cresco, IA 52136 Phone: (800) 827-1654 - Fax: (563) 547-5792 Email: [email protected] Website: www.plantpeddler.com Index Dear Poinsettia grower, Breeding ............................................................. 4 Growing Poinsettias is a top-level sport. It demands the utmost commitment to turn out an excellent product – a product that meets your buyer’s every criterion – at affordable costs. Beekenkamp Plants B.V. would like to join your team in taking on this challenge. Test locations ..................................................... 5 We make major investments in breeding new varieties and thoroughly testing them. And our constant improvements in Poinsettia cutting production, packaging and transport mean that we continue to set our standards ever higher. Shelf Life Room ................................................. 5 Cuttings and production Africa and Mexico ... 6 Potting instructions .......................................... 7 Our job is to make sure that you can buy from us with confidence, and we look forward to a rewarding partnership. Astro Red ........................................................... 8 Kind regards! Charon Red ...................................................... 10 Harlequin Red .................................................. 12 Hera Red ........................................................... 14 Beekenkamp Plants B.V. Pallas Red .......................................................... 16 Saturnus® .......................................................... 18 Eclipse ........................................................ 19 Marble ........................................................ 19 Pink ............................................................. 19 Red ............................................................. 20 White .......................................................... 19 Twist ............................................................ 21 Solar Red ........................................................... 22 Website services .............................................. 24 Stock picture services .................................... 24 An Beekenkamp Algemeen directeur Cor Bremmer Commercieel directeur Cultivation Overview ...................................... 25 Traysize unrooted (100 cuttings/box) Delivery weeks Production time Potsize Total Plantheight Response time in weeks 3 Breeding Peter van Winden, Breeder Peet Koornneef, Production Manager Alexander van der Kaaij, Product Manager Marjolein van Alphen, Customer Services Richard Saarloos, Product Specialist Sirekit Mol, Marketing Manager Breeding We breed Poinsettias at our breeding facility in Maasdijk (The Netherlands), where our breeder maintains close contacts with growers and sales personnel. They supply us with relevant information that allows us to respond rapidly to demands from the market. Martijn Kuiper, Sales Manager Our primary goal is to ensure that the entire supply chain is happy with our varieties and profits from them. This is why it is so important to set priorities when selecting from experimental varieties. A good shelf life all the way through the supply chain – from transport to the consumer – is absolutely essential. Other important selection criteria are a strong upright growth habit (v-shape) for less lateral stem breakage, the number of stems, and the presentation of the flower heads. Attention is also devoted to the number of cyathia (inflorescences) in proportion to the size of the flower head, as well as to the ease of cultivation. A strong root system also helps to prevent losses; this, too, is a criterion for assessment. A number of examples of this are included in the catalogue. 4 Test locations Test locations The Product Management Department works with ten partner growers in conducting various variety trials in Germany, Italy, The Netherlands and the United States. The Poinsettias have been tested at the Dan Schantz trial, the N.G. Heimos Trials, University of Guelph, North Carolina State University, University of Florida and at several different growers in the United States and Canada. Test location Bonfut This provides us with an abundance of information regarding how well a variety performs and meets requirements in a certain part of the world. The experimental varieties with the best results will then appear in the novelties catalogue. In addition to these growers’ tests, Beekenkamp also participates in the Poinsettia trials conducted by LTO-Nederland (the Dutch Agricultural and Horticultural Organisation). Every year, LTO-Nederland runs variety trials at two grower’s locations set up with the best 20–25 experimental varieties including reference varieties from various Poinsettia breeders. After all, competing in a top-level sport is a matter of honest comparison. These variety tests give reliable insights into developments in the market and also allow us to cooperate in promoting and developing Poinsettias! We include 2–3 of the most successful experimentals in the catalogue every year. This year, we are proud to present three new varieties: ‘Astro Red’, ‘Hera Red’ and ‘Pallas Red’. Test location Italia Shelf Life Room Martijn Kuiper with Paul from Dan Schantz Shelf Life Room This year, we invested in a shelf life room within our breeding facility. This allows us to follow the performances of our experimental varieties as well as the other cultivars in our assortment even better. We attach great importance to developing varieties that will perform well during the transport, retail and consumer phases. In addition to our own in-house tests, we also run tests in Flora Holland’s shelf life room. Findings from both tests give us a great deal of information to use in selecting the right varieties. We hope that these report findings will convince you of the quality of our products as well as give you the support needed in growing them. 5 Cuttings and production Africa and Mexico Cuttings and production in Mexico The Poinsettia cuttings are propagated at our partner location in Mexico where a number of greenhouses are especially equipped for the cultivation of Poinsettia mother plants. The basic material for mother plants used in production is sent from a quarantine greenhouse in the Netherlands to Mexico where it is grown on to produce mother plants for production. Cuttings are sent to our rooting location or directly to customers three times a week. Callused Cuttings We will offer callused cuttings this year for all varieties. The Mexican team is being trained in the proper way of callusing the Poinsettia cuttings, and packing and shipping them. Cuttings and production Africa The Poinsettia cuttings are propagated at our own location in Ethiopia where a number of greenhouses are especially equipped for the cultivation of Poinsettia mother plants. The basic material for mother plants used in production is sent from a quarantine greenhouse in the Netherlands to Ethiopia where it is grown on to produce enough mother plants for production. Here, cultivation, organisation and transport are all supervised by a team of Dutch managers. Cuttings are sent to our rooting location or directly to customers three times a week. 6 Potting instructions Potting instructions We recommend potting up the young plants upon arrival. During this procedure, the plugs should be lightly tamped down. If the weather is hot during the first few days, we advise the use of shading material when sunlight is brightest from 11:00 a.m. to 3:00 p.m. so that the plants can acclimatise. For optimum rooting, we recommend using black pots or pots that admit no light. Pots that admit light will result in plants with fewer roots. Use pots with sufficient drainage holes. For optimum rooting, we advise overhead irrigation for the first 3–5 weeks. This results in stronger roots and better shoot emergence. Start by applying nutrients for vegetative growth: 1.5 EC and, once established, increase from 1.6 to 1.8 EC. Autumn Trials In weeks 45 and 46 of every year, during the Autumn Trials, we present our existing assortment and, of course, our new varieties. We would like to invite you, as well as your customer, to visit us at this time! 7 Astro Red (Pon 24) 8 Excellent shelf life Vigor: medium • Excellent shelf life NEW • Good branching • Suitable for pot sizes 5–10 inch • Suitable for both warmer and cooler climates • Natural flower date – 18 November • Reaction time – 7 weeks ® Astro XXX Red℗ Astro Red℗ Astro Red℗ Grower tips • Space out later to stimulate an upright growth habit (v-shape) • Don’t leave too many nodes when pinching (this variety branches easily) 9 Charon Red 10 Well branching and very uniform growth habit Vigor: tall • Nice flat flower heads • Very uniform • Good branching, nice v-shape • Suitable for pot sizes 5–10 inch • Natural flower date – 22 November • Reaction time – 7.5 weeks Charon Red℗ Charon Red℗ Charon Red℗ stem Grower tips • Charon is a vigorous variety. Increase growth regulation efforts over a longer time to prevent a late stretch. • Can be potted up one week later than conventional varieties to maintain a more compact plant habit (reduce long-day conditions by one week. 11 Harlequin Red 12 Specialty with decorative leaves Vigor: tall • Unique double flowered variety: really different! • A great plant for the specialists stores, also perfect for arrangements • Vigorous variety • Can either be grown as a single-stemmed or multi-stemmed plant • Suitable for pot sizes 3–6 inch or used in 6.5–8 inch pots for tree production • Also suitable for cut flower production • Natural flower date – 20 November • Reaction time – 7.5 weeks Harlequin Red℗ Harlequin Red℗ Harlequin Red℗ stem Grower tips • When growing as a single-stemmed plant, we advise shortening the long-day period. Cuttings for 4 inch pots should be planted two weeks later than conventional varieties and one week later for cuttings being planted in 5 inch pots. • When growing ‘Harlequin Red’, apply overhead irrigation as long as possible during the first cultivation phase to stimulate root development. 13 Hera Red (Pon 24) 14 Sturdy flower stems, nice v-shape Vigor: medium NEW • Excellent shelf life • Very uniform • Sturdy flower stems, nice v-shape • Bright red colour • Large cyathia • Suitable for pot sizes 5–10 inch • Suitable for both warmer and cooler climates • Natural flower date – 28 November • Reaction time – 8 weeks Hera Red℗ Hera Red℗ Hera Red℗ Grower tips • Nice variety for the later weeks in the supply period: has a longer response time (8 weeks). • Perfect for larger pot sizes. • Its sturdy flower stems and definite v-shape reduce the susceptibility of ‘Hera Red’ to stem breakage. 15 Pallas Red (Pon 12) 16 Very uniform variety Vigor: medium NEW • Bright red colour • Smooth bracts • Very uniform • Good branching, sturdy flower stems, nice v-shape • Open habit • Suitable for pot sizes 5–10 inch • Natural flower date – 22 November • Reaction time – 7.5 weeks Pallas Red℗ Pallas Red℗ Pallas Red℗ Grower tips • Perfect for special retail offers; flowers rapidly display colour and redden while still in the sleeve! • The flowering period is easy to schedule, and bench run sales can be done without grading. 17 Saturnus ® 18 Saturnus® series is very uniform Vigor: medium • A beautiful series: these varieties have similar growth characteristics • Moderately compact habit • Suitable for pot sizes 3–6.5 inch Saturnus® Marble℗ Saturnus® Marble℗ Saturnus® Pink℗ Saturnus® Pink℗ Saturnus® White℗ Saturnus® White℗ Saturnus® Eclipse • Variegated leafs • More vigor • Needs two weeks more growing time Saturnus® Eclipse℗ Saturnus® Eclipse℗ Grower tips • Requires heat early in cultivation for optimum rooting and shoot emergence. Pinch once the plants are displaying sufficient root penetration into the soil. We advise overhead irrigation during the first 3 weeks to stimulate shoot emergence. • The response time for Saturnus® Pink℗ lasts almost a week longer than comparable varieties. 19 Grower tips • Reduce growth regulation in plants in pot size 3, maintain temperature at 18 °C or higher during final stage of cultivation to maintain a larger flower head. Saturnus® Red℗ • Natural flower date – 20 November • Reaction time – 7.5 weeks Saturnus® Red℗ tray Saturnus® Red℗ Saturnus® Red℗ Saturnus® Red℗ stem Saturnus Red ® 20 Saturnus® Twist℗ tray Saturnus® Twist℗ stem Grower tips • Twist is less vigorous than the other Saturnus® varieties so it requires less growth regulation. • Maintaining cooler temperatures during the final stage of cultivation gives the flower head the right twist! Saturnus® Twist℗ • Natural flower date – 22 November • Reaction time – 7.5 weeks Saturnus® Twist℗ Saturnus® Twist℗ 3 inch pot Saturnus Twist ® 21 Solar Red 22 Long shelf live – good v-shape and easy to sleeve Vigor: medium • Very good branching • Nice round flower heads • Uniform habit • Easy to sleeve • Suitable for pot sizes 5–6.5 inch • Natural flower date – 28 November • Reaction time – 8 weeks Solar Red℗ Solar Red℗ Solar Red℗ Grower tips • Don’t leave too many nodes when pinching (this variety branches easily). • A variety suitable for extending the flowering period by making a single planting of several different varieties. • An especially good variety for cultivation on benches or concrete floors. We do not advise growing this variety on an irrigation mat due to the increased risk of Botrytis. 23 Website and Stock picture services www.beekenkamp.nl • Availability lists and orderforms • Social media sharing options • Highlights and novelties • Branding and marketing support • Pictures trials and production • Cultivation overviews and online brochures • Stock and product pictures • General terms • E-mail newsletter 24 Poinsettia – Overview NEW Astro Red℗ Charon Red℗ NEW Harlequin Red℗ NEW Hera Red℗ Pallas Red℗ Saturnus® Eclipse Saturnus® Marble℗ Saturnus® Pink℗ Saturnus® Red℗ Saturnus® Twist℗ Saturnus® White℗ Solar Red℗ 25 Poinsettia – Cultivation overview NEW Astro Red℗ Vigor: medium Plant week Short day crop 30–31 29–30 26–27 25–26 24–25 5 6 6.5 8 10 Astro Red℗ Charon Red℗ 5 6 6.5 8 10 unrooted Vigor: tall Plant week Short day crop 30–31 29–30 26–27 25–26 24–25 Charon Red℗ Harlequin Red℗ 3 4 5 6 unrooted Vigor: tall Plant week Short day crop 35–38 32–33 30–31 29–30 Harlequin Red℗ NEW unrooted Vigor: medium Plant week Short day crop 30–31 29–30 26–27 25–26 24–25 Hera Red℗ 6 6.5 8 17–21 Plant week Natural short day crop 28–29 27–28 24–25 23–24 22 18–33 tree 6 6.5 8 17–21 Plant week Natural short day crop 35–37 29–30 28 27 18–33 5–10 inch 5–10 inch Plant week Short day crop 26 24–25 23–24 10–30 inch Plant week Short day crop 26 24–25 23–24 12–30 inch Plant week Natural short day crop 23 22 21 7.5 weeks Plant week Natural short day crop 23 22 21 7 weeks 6 6.5 8 Plant week Short day crop 26 24–25 23–24 Plant week Natural short day crop 23 22 21 Not pinched 4 5 6 Plant week Short day crop 34–35 32–33 31 Plant week Natural short day crop 31–32 30 28 tree 17–25 4–8 inch 10–30 inch 7.5–8 weeks unrooted Plant week Natural short day crop 28–29 27–28 24–25 23–24 22 18–33 tree 6 6.5 8 17–21 5–10 inch Plant week Short day crop 26 24–25 23–24 10–30 inch Plant week Natural short day crop 23 22 21 8 weeks Pallas Red℗ 5 6 6.5 8 10 Pallas Red℗ 26 18–33 tree Hera Red℗ 5 6 6.5 8 10 NEW Plant week Natural short day crop 28–29 27–28 24–25 23–24 22 Vigor: medium Plant week Short day crop 30–31 29–30 26–27 25–26 24–25 unrooted Plant week Natural short day crop 28–29 27–28 24–25 23–24 22 18–33 tree 6 6.5 8 17–25 5–10 inch Plant week Short day crop 26 24–25 23–24 12–30 inch Plant week Natural short day crop 23 22 21 7.5–8 weeks Poinsettia – Cultivation overview Saturnus® 3 4 5 6 6.5 Vigor: medium Plant week Short day crop 35–38 32–33 30–31 29–30 27–28 Saturnus® Plant week Natural short day crop 35–36 29–30 28 27 24–25 unrooted 18–33 Plant week Short day crop 26 24–25 tree 6 6.5 17–25 3.5–6.5 inch Plant week Natural short day crop 23 22 10–25 inch 7.5–8 weeks Saturnus® Marble℗, Saturnus® Pink℗ Saturnus® Red℗, Saturnus® Twist℗, Saturnus® White℗ Saturnus® Eclipse Vigor: medium Plant week Short day crop 29-32 26-27 23-24 2 4 6 Saturnus® Eclipse Solar Red℗ Plant week Natural short day crop 33-34 29-30 25 unrooted Vigor: medium Plant week Short day crop 30–31 29–30 27–28 5 6 6.5 Solar Red℗ unrooted 4 inch Astro Red℗ – * Charon Red℗ – – Harlequin Red℗ * * Hera Red℗ – – Pallas Red – – ℗ Saturnus® Eclipse Saturnus® Marble℗ Saturnus® Pink℗ Saturnus Red ℗ Saturnus® Twist℗ Saturnus® White℗ ** ** * ** ** * ** ** * ** ** * – – Solar Red℗ 17–25 3.5–6.5 inch 10–20 inch 7.5–8 weeks 17–21 5–6.5 inch 10–25 inch 8 weeks Plant week Natural short day crop 28 27 24–25 3 inch ® 18–33 18–33 Usefull in pot size Stems 5 inch 6 inch 6.5 inch 8–10 inch 6–6.5 inch 8 inch ** * * ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** * ** * ** * yes yes yes yes yes yes yes yes yes * ** ** ** ** ** ** yes yes yes – – – yes no yes – * * ** * * – yes yes – yes yes – yes yes – yes – – yes ** ** ** ** – – * ** * * * * * * * Prefered varieties for hot climates growers who growers who start cooler use matting – – – – – yes yes – yes yes yes no – not suitable, * suitable, ** very good suitable 27 www.beekenkamp.nl • Complete and up-to-date assortment • Quick search options • Registration for online inventory list • Newsletter registration • Contactpersons P.O. box 1, 2676 ZG Maasdijk, The Netherlands Phone: +31 (0) 174 526 100 · Fax: +31 (0) 174 526 160 [email protected] · www.beekenkamp.nl BKP 20022015 Please ask your agent for more details:
