Save ur Planet - GBP International

Transcription

Save ur Planet - GBP International
&
BUSINESS COUNCIL
PRESENTS
Save
ur
P
lanet
Malaysia
http://www.aseanaffairs.com/events/save_our_planet_malaysia
Tuesday, 3rd August 2010
The Mandarin Oriental, Kuala Lumpur
Level 1, Sapphire Room
44
Overview: Save Our Planet - Malaysia
Report
46
Who’s Who: Save Our Planet - Malaysia
48
Welcome Address by S. Roy
50
Save Our Planet - Malaysia Report
55
GOVERNMENT AS CHANGE AGENTS AN UPHILL TASK
Building a Green Malaysia: Challenges &
Opportunities
Interview
YB Dato’ Sri Peter Chin,
Minister of Energy, Green Technology & Water,
Malaysia
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COMPANIES AS CHANGE AGENTS:
LEADING THE WAY
Transition21: What should business in the
21st century look like, why, and how do
we get there?
Interview
Steve McCoy,
Founder & Principal, Counterpoint Consulting
Sdn Bhd, Malaysia
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THE SUSTAINABLE CORPORATION
Energy Efficiency in an individual house
setting: A Malaysian Case Study
Interview
Gurmit Singh,
Director, Centre for Environment, Technology
and Development (CETDEM) and CAN-SEA
Regional Coordinator, Malaysia
Interview
Thomas Brandt,
Head of the Environment Energy and Green
Tech Committee, EU-Malaysia Chamber of
Commerce & Industry, EUMCCI
September-October 2010 •
Magazine
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Save
ur Planet
Malaysia
R EPO RT
BUSINESS COUNCIL
http://www.aseanaffairs.com/events/save_our_planet_malaysia
SAVE OUR PLANET - MALAYSIA
Tuesday, 3rd August 2010, The Mandarin Oriental, Level 1, Sapphire Room, Kuala Lumpur, Malaysia
INCREASED FOOD
PRODUCTION CAN
BE OBTAINED ONLY
THROUGH INCREASED YIELDS OR
INCREASED ACREAGE. AGRICULTURAL
SUSTAINABILITY IS
THE ISSUE.
YB Dato, Sri Peter Chin, Minister of Energy, Green
Technology & Water, Malaysia.
YB Tan Sri Rafidah Aziz, MP Advisor and Patron, the
Malaysia-Europe Forum (MEF), and former Minister
of International Trade & Industry, Malaysia.
Sponsors and partners of Save Our Planet - Malaysia: L-R Swarup Roy, Founder and CEO of Asean Affairs; Pierre
Barthes, General Manager, Mandarin Oriental, Kuala Lumpur; Seitle S. Dhillion,Vice President and Head of Oil and
Gas Division, Siemens Malaysia; Herbert Dittmar, Managing Director, Bayer-Malaysia; Peter Chin, Malaysia’s Minister of
Energy, Green Technology and Water; Tony Novak, Country General Manager, Emerson-Thailand; Rafidah Aziz, Former
Minister of International Trade and Industry, Malaysia; H.E.Vincent Piket, Ambassador and Head of European Union
Delegation to Malaysia; Natasha Zulkifli, Executive Director, Malaysia Europe Forum; and Shayne Heffernan, Founder,
Heffernan Group and Ebeling Heffernan (Bahamas).
Save
H.E.Vincent Piket, Ambassador & Head of
Delegation, The Delegation of the European Union
to Malaysia
Strategic Partner
ur Planet
Malaysia
A total of 200 leaders from business,
government, think tanks, embassies, chambers of commerce and media in Malaysia
attended The Save Our Planet Forum that
concluded in Kuala Lumpur on Tuesday,
3rd August 2010 at the Mandarin Oriental
Hotel.
Save Our Planet is a global series of
forums focusing on meeting the challenges
of global warming and reducing man’s
carbon footprints. The first two Save Our
Planet Forums were held in Bangkok. Future events are planned in Singapore, Hanoi, Jakarta (all in Asean), India, and a Save
Our Planet megaconference in New York
City next year. The Save Our Planet forums
are organized by the Asean Affairs Business
Council.
The Save Our Planet Forum in Malaysia was keynoted by Peter Chin, Malaysia’s
Minister of Energy, Green Technology and
Water; and Rafidah Aziz, former Minister
of International Trade and Industry for Malaysia.
The event attracted experts from all
over the globe to interact and suggest solutions to the environmental challenges facing Malaysia and the other Asean countries.
AseanAffairs Founder and CEO,
Swarup Roy, opened the event by giving
the history of the Save Our Planet forums
and stressed the importance of the private
sector in addressing climate deterioration
issues.
Magazine • September-October 2010
Panel Discussion, Session1: Governments as Change
Agents - An Uphill Task
Panel Discussion, Session 2: Companies as Change
Agents - Leading The Way
Panel Discussion, Session 3: The Sustainable
Corporation
Financial, Session 4: The Fight Against Climate
Change
From Pollution to Solution: the clossing adress by
Dato Dr. Achim G. Deja.
From left: Shayne Heffernan, Founder, Heffernan
Group & Ebeling Heffernan, Bahamas; Swarup Roy,
Founder & CEO, Asean Affairs; Dato Dr. Achim G.
Deja, TIMA GmbH President/ CEO, Wachtberg-Pech,
Germany.
Official Hotel Partner
The Delegation of the European
Union to Malaysia
Participants of Save Our Planet - Malaysia.
48
The audience listens intently to a panel discussion.
The Voice of Southeast Asia
September-October 2010 • Magazine
49
WHO’S WHO
BUSINESS COUNCIL
Save
ur Planet
Malaysia
R EPO RT
http://www.aseanaffairs.com/events/save_our_planet_malaysia
SAVE OUR PLANET-MALAYSIA
1.YB Dato’ Sri Peter
Chin
1
2.YB Tan Sri Rafidah
Aziz
3. H.E.Vincent Piket
4. Swarup Roy
5.Tony Novak
6. Steve McCoy
7. Professor Said
Irandoust
8. Niraj Sharan
11. M.R. Chandran
12. Gurmit Singh
13. Hans Guttman
14. Herbert Dittmar
15. Thomas Brandt
16. Shayne Heffernan
17. Dato Dr. Achim
G. Deja
YB DATO’ SRI PETER CHIN
Minister of Energy
Green Technology & Water, Malaysia
Peter Chin is currently Minister of Energy, Green Technology and Water for Malaysia. He was born Aug. 31,
1945 and has served as an MP in the Malaysia Parliament since 1990 and in various government positions
since 1986. He started his public career in 1984 as chairman of the Miri Municipal Council, Sarawak, and
has served as a Federal Deputy in three federal departments. He served as a Minister of the Plantation
Industries and Commodities from 2004 until April 2009, when he assumed his present post. A barrister by
training, he is married and has three children.
4
SWARUP ROY
Founder & CEO
ASEAN AFFAIRS
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Magazine • September-October 2010
6
STEVE MCCOY
Founder & Principal
Counterpoint Consulting Sdn Bhd, Malaysia
H.E.VINCENT PIKET
Ambassador & Head of Delegation
European Union Delegation To Malaysia
Vincent Piket joined the European Commission in 1992. He was posted in
Slovenia when the country negotiated its accession to the EU. In 2008 he was
appointed Head of the EU Delegation to Malaysia. He holds a doctoral degree in
English language and literature from Nijmegen University.
7
PROFESSOR SAID IRANDOUST, PH.D.
President & CEO
AIT (Asian Institute of Technology), Bangkok
8
NIRAJ SHARAN
Chairman
Aura Inc. & Aura Energy – US, Italy & India
Steve McCoy is Founder and Principal of
Counterpoint, a consultancy firm providing support
services on sustainability for the corporate,
government and nonprofit sectors.
Said Irandoust,Ph.D., a Swedish national, is currently President of the Asian Institute of Technology (AIT), which is based in Thailand with affiliated
centers in Vietnam and Indonesia.
Niraj Sharan is the Founder, Chairman & CEO of
Aura Inc & Aura Energy that has operations in
the United States, India and Italy. Aura provides
manufacturing, system integration and technology
consulting to the oil and gas, power and petchem
industries.
SHAFIZAN JOHARI
Business Reporter, Anchor Bisnes Awani
Astro Awani Malaysia
SEITLE S. DHILLION
10
Vice President & Head of Oil & Gas Division
Siemens Malaysia
11
Prakash Chandran is the President and CEO of
Siemens Malaysia, and the Executive Vice President
and Head of Siemens Energy Sector, ASEAN Cluster. He is a successful business group manager with
extensive experience in power; and oil and gas.
He is a 50-year veteran of the agro-commodities
industry. He served for 35 years and retired as
director and head of plantations of Franco-Belgian
multi-national Socfin Company Berhad.
GURMIT SINGH
Director
Centre for Environment, Technology and Development (CETDEM) and CAN-SEA Regional Coordinator, Malaysia
Gurmit Singh has been an environmental activist
in Malaysia since 1974. Currently he is Chairman
of the Centre for Environment, Technology & Development, Malaysia [CETDEM] having served as its
founder Executive Director for 22 years.
13
Shafizan Johari is a new generation journalist/anchor introduced to the local broadcasting industry
by Astro Awani. He joined the 24-hour news and
information channel fresh from graduation as a
business journalist in July 2008.
M.R. CHANDRAN
Advisor to the Executive Board
Roundtable on Sustainable Palm Oil (RSPO),
Malaysia
HANS GUTTMAN
Coordinator The Wetlands Alliance
AIT (Asian Institute of Technology), Bangkok
SHAYNE HEFFERNAN
Founder
Heffernan Group & Ebeling Heffernan, Bahamas
Hans Guttman has been working in Southeast Asia
for the last 20 years. His background is in aquatic
resources and rural development with a focus on
sustainability. He is currently coordinating partners
in the Wetlands Alliance.
Shayne Heffernan has more than 25 years of trading
experience in Asia and hands-on experience in venture capital. He has been involved in several startups that have been capitalized at more than US$500
million and one that reached US$1 billion.
9
graphies
TONY NOVAK
Country General Manager
Emerson (Thailand) Ltd
Rafidah Aziz was made Ministry of Trade and of Public Enterprises in the
Malaysian cabinet and in 1987 became Minister of International Trade and Industry. She left that position in 2008 after serving as the world’s longest tenured
trade minister.
3
10. Seitle S. Dhillion
His career in the field of process control instrumentation spans more than 25 years including resident
asssignments in India, Korea, Japan, and
Thailand. During his past six years in Thailand he
has established an Emerson wholly owned subsidiary and has been a driving force in establishing the
Fieldbus Foundation Marketing Committee.
Swarup Roy is the Founder and Publisher of
ASEANAFFAIRS, the first and only global publication of Southeast Asia. He was born Dec.16, 1969 in
India and holds a bachelor’s degree in physics and
an MBA. ASEANAFFAIRS media is an independent
voice of Southeast Asia.
io
B
5
YB TAN SRI RAFIDAH AZIZ, MP
Advisor & Patron
The Malaysia-Europe Forum (MEF) & former Minister of International
Trade & Industry, Malaysia
2
9. Shafizan Johari
THOMAS BRANDT
14
Head of the Environment Energy and Green
Tech Committee
EU-Malaysia Chamber of Commerce & Industry,
EUMCCI
Thomas Brandt is an economist and the author
of three books. He is the representative of the
Schleswig Holstein Business Center WTSH,
Malaysia.
15
The Voice of Southeast Asia
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HERBERT DITTMAR
Managing Director
Bayer Co. (Malaysia) Sdn Bhd
Herbert Dittmar, Managing Director of Bayer Co.
(Malaysia) Sdn. Bhd. is a 21-year veteran at the
Bayer Group, a global enterprise of more than 30
billion euros in yearly sales with core competencies
in Health Care, Nutrition, and High Tech Materials.
DATO DR. ACHIM G. DEJA
17
TIMA GmbH President / CEO, Wachtberg-Pech,
Germany, Member of UN Global Compact
Signatory UNGC Caring for Climate / UN Water
mandate
Achim G. Deja, Ph.D., is currently TIMA GmbH
President and CEO, Wachtberg-Pech, Germany. He
was born in Koblenz, Germany, in 1948 and received
his doctorate at the Technical University (RWTH)
Aachen.
September-October 2010 • Magazine
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Save
BUSINESS COUNCIL
ur Planet
Malaysia
RE P ORT
http://www.aseanaffairs.com/events/save_our_planet_malaysia
WELCOME
ADDRESS
“Join Us to Save Our Only Home”
Mr. Swarup Roy, Founder and CEO of Asean Affairs
Swarup Roy, Founder & CEO of Asean Affairs, delivering the welcome address
Your Excellencies, YB Dato’ Sri Peter Chin, Minister of Energy, Green Technology & Water of Malaysia; YB Tan Sri Rafidah
Aziz, MP Advisor & Patron, the Malaysia-Europe Forum (MEF)
and former Minister of International Trade & Industry, Malaysia;
and H.E. Vincent Piket, Ambassador & Head of Delegation, The
Delegation of the European Union to Malaysia.
Distinguished guests, ladies and gentlemen, partners, colleagues and friends, welcome to the Asean Affairs Business Council’s third Save Our Planet Conference - Malaysia.
I thank their Excellencies for their support in the cause of
saving the planet and agreeing to speak at this event today in spite
of their busy schedules.
I launched the Save Our Plant Forums in the beginning of
this year in response to the failure of the Copenhagen Climate
summit of Dec 2009. With the intense interest in the “green
technologies” of the near future and our world’s obsession with
carbon-based fuels, these series of conferences have been created
to debate Climate Change and what Asean can do to prevent and
mitigate this vital challenge of our times. The conferences started
in March 2010 in Bangkok and continue in Malaysia, Singapore,
India, Vietnam and China, culminating in a mega conference in
2011 in New York City.
The Concept
It is now apparent to many that the task of implementing
measures to combat climate deterioration falls on the private
sector, including companies and individuals. To accomplish this,
shared solutions need to be produced. The goal of the Save Our
Planet conferences is to develop and define these practical solutions.
Speakers and Participants
Among the speakers and participants that have appeared at
the Save Our Planet conferences have been Dr. Michael Nobel of
the Nobel Charitable Trust; Dr. Hanns Schumacher, German Ambassador to Thailand, Dominikus von Pescatore of Bayer; David
Oberhuber from German Technical Cooperation; Tony Novak of
Emerson, Sumit Phokrel of the Asian Development Bank; and
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Magazine • September-October 2010
Shayne Heffernan from Ebeling Heffernan. Some of them have
joined us as speakers and supporters here today in SOP-Malaysia.
I thank them for their support for the SOP series across Asia.
Corporate partners
The Save Our Planet forums have attracted a wide range of
partners including Bayer, Biersdorf, Ebeling Heffernan, Emerson,
PTT Public Company - Thailand, the German government through
its local embassies, and the German Technical Cooperation (GTZ).
Additionally, potential partners looking to support the Save Our
Planet initiative are the US$29 billion dollar Birla Group, the
French energy giant US$110 billion GDF Suez Group, the Hinduja
Foundation of Switzerland and London, and the heads of state of
Asean and European countries.
Save Our Planet Foundation
The creation of the Save Our Planet Foundation as a nonprofit organization to fight climate change is another goal. The
foundation would support innovations in technology, processes
and methods across Asia and fund startup companies to fight
climate change. The foundation would create various mechanisms
to achieve these goals, one of them launching an “Asian Green
Awards” for the best innovations and companies involved in the
eco-economy.
Final report to the United Nations
At the conclusion of the New York Save Our Planet mega
conference in 2011, a comprehensive report will be produced
and submitted to the United Nations Environment Programme
(UNEP), anticipating that this report would be viewed as major Asian contribution to the climate crisis issue. We seek your
support to Save Our Home and Our Planet. Please e-mail me at
[email protected].
I would like to thank all the distinguished speakers and moderators for their enthusiastic support.
My deepest gratitude to our valued sponsors: Emerson,
Ebeling Effernan, SIEMENS (Malaysia), The Delegation of the
European Union to Malaysia, BAYER (Malaysia), The Mandarin
Oriental and Perception .
The Voice of Southeast Asia
BUSINESS COUNCIL
Save
ur
P
lanet
Malaysia
RE PO RT
A total of 200 leaders from business, government, think
tanks, embassies, chambers of commerce and media in Malaysia
attended The Save Our Planet Forum that concluded in Kuala
Lumpur on Tuesday, 3rd August 2010, at the Mandarin Oriental
Hotel.
Save Our Planet is a global series of forums focusing on
meeting the challenges of global warming and reducing man’s
carbon footprints. The first two Save Our Planet Forums were
held in Bangkok. Future events are planned in Singapore, Hanoi,
Jakarta (all in Asean), India, and a Save Our Planet megaconference in New York City next year. The Save Our Planet forums are
organized by the Asean Affairs Business Council.
YB Dato’ Sri Peter Chin, Minister of Energy, Green
Technology & Water, Malaysia
YB Tan Sri Rafidah Aziz, MP Advisor and Patron, the
Malaysia-Europe Forum (MEF), and former Minister
of International Trade & Industry, Malaysia
Session 1: Governments as Change Agents - An Uphill Task
In the first session, keynoter Peter Chin emphasized that
energy efficiency and conservation play a role in Malaysia’s current New Economic Model.
He noted that reducing energy sector emissions was the top
priority of the Malaysian government, as there had been a 55 percent increase in greenhouse gases between 1994 and 2000. Chin
also observed that Malaysia’s per capita CO2 emissions were 7.1
tons per capita, as opposed to the 2.6 tons rate of other nations in
the Asia-Pacific region.
He said there would be a heavy reliance on solar energy and
biomass to create energy and more jobs with the goal of a “valid
mix of energy resources.”
The minister said that nuclear energy may be an option for
Malaysia after 2020.
Former minister Rafidah Aziz said in her address that it was
important for “governments to realize that they were not only
stakeholders of a country but the planet,” and said many “can’t
get beyond nationalism.”
She listed Malaysia’s unique environmental problems: sea54
Magazine • September-October 2010
The Save Our Planet Forum in Malaysia was keynoted by
Peter Chin, Malaysia’s Minister of Energy, Green Technology and
Water; and Rafidah Aziz, former Minister of International Trade
and Industry for Malaysia. The event attracted experts from all
over the globe to interact and suggest solutions to the environmental challenges facing Malaysia and other Asean countries.
AseanAffairs Founder and CEO, Swarup Roy, opened the
event by giving the history of the Save Our Planet forums and
stressed the importance of the private sector in addressing climate deterioration issues.
H.E. Vincent Piket, Ambassador & Head of Delegation,
The Delegation of the European Union to Malaysia
sonal haze, much of it drifting in from burning peat in Indonesia;
and the need to preserve the rich biodiversity of Borneo. Aziz
also suggested that the Asean community should establish codes
of practice recognized by the world community for various economic activities such as plantations, and benchmarks for emissions and waste treatment.
She observed that pockets of poverty remain in Asean, “Who
cares about carbon footprints, if they have no shoes,” and urged
the audience to make the “green agenda part of everyday life.”
The European Union Ambassador to Malaysia, Vincent
Piket, stressed that Malaysia could benefit from European experience in the sustainable energy sector and that global accord on
combating climate change still needed to be reached.
The ambassador said it was important to mobilize public
opinion in Malaysia to invest in green endeavors.
In that regard he singled out Brazil, China and India for “hiding behind the developing country label” and suggested that they
do have a role in combating climate change and expressed the
view that the EU felt that multilateral cooperation was necessary.
The Voice of Southeast Asia
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R EPO RT
BUSINESS COUNCIL
Panel Discussion 2: “Companies as Change Agents - Leading The Way”
Session 2: Companies as Change Agents - Leading the Way
This session, moderated by anchorman Shafizan Johari of
Bisnes Awani, featured two representatives of environmentally
conscious companies - a sustainability consultant and an academic leader addressing the role of the private sector in the climate
change battle.
Mr. Novak set up his presentation with the fact that if civilization’s future hinges on one issue - other than global pandemic
or war - that issue is energy. He said we have built a civilization
dependent on hydrocarbon-based energy for its growth and
pointed out that the laws of thermodynamics teach us that current levels of energy input are required simply to maintain equilibrium, but the ability to continue input at current levels is questionable. Supplies are more difficult to find, extract and process
than ever before. In the industrialized world there are 10 calories
of hydrocarbon energy involved in the production of every calorie of food.
Additionally, the use of hydrocarbon based energy impacts
climate change which in turn threatens water as well as the food
production required to meet the growing demands of an everincreasing global population. He said that geologists continue to
debate the peak oil theory, but a critical point about which there
is no longer a debate is that we are consuming oil at a faster rate
than the rate at which we are adding new reserves. While no
combination of currently available alternative energy sources
alone is sufficient to significantly offset the hydrocarbon component of the energy complex, accelerated development of alternative energy sources together with an intense focus on energy efficiency are essential components of solutions that are currently
being brought to bear and that will be increasingly important
in future. Among those solutions currently being deployed to
achieve greater energy efficiency are those based on advanced
digital technologies developed and manufactured by Emerson.
Sustainability consultant Steve McCoy of Counterpoint noted that companies must make the transition to the 21st century
while maintaining profitability. He cited the book “Confessions of
a Radical Industrialist” by Ray Evans as a prototypical example
of how companies can reach this goal.
Among the interesting environmental facts that must be reversed through more efficient technology, the need for 136 liters
of water to produce one cup of coffee was cited by McCoy.
Professor Said Irandoust, President and CEO of the Asian
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ur Planet
Malaysia
http://www.aseanaffairs.com/events/save_our_planet_malaysia
Session 2: “Companies as Change Agents - Leading The Way”
Institute of Technology, emphasized sustainable business management and the role of companies to measure, target and reduce
GHG and then communicate as an avenue to create green jobs.
Niraj Sharan, chairman of Aura and Aura Energy, with
operations in the U.S., Italy and India, addressed “Smart and
Responsible Energy Management” and posed the question, “Are
companies leading the way?”
He stressed the importance of improving clean technology
for fossil fuels.
In the ensuing discussion, carbon trading was opposed by
Mr. Novak as a poor way to combat emissions.
Session 3: The Sustainable Corporation
Seitle S. Dhillion, executive vice president and head, Siemens Energy Sector; and president and CEO, Siemens Malaysia,
detailed his company’s role in developing energy-efficient cities,
as most of the world’s population will be living in cities in the
21st century.
M. R. Chandran, advisor to the executive board of Roundtable on Sustainable Palm Oil, Malaysia, admitted that his subject,
The Voice of Southeast Asia
Panel Discussion 3: “The Sustainable Corporation”
agriculture, has not been widely discussed in green technology
debate, but he pointed out that the world’s people could not survive without food.
He observed that the free capitalist market system had fallen
by the wayside with the collapse of the recent financial system.
More importantly, that system had failed because of the inability
to address climate change and global warming, environmentally
sustainable energy, water security, maternal heath care, primary
education, and rising unemployment, and the greatest failure abatement of poverty. He stressed that a new model was needed
based on low carbon yields and greater energy efficiency.
He said that in the future the planet needed a program based
on economic prosperity, environmental regeneration and social
equity, and that companies needed to make a profit to support the
world’s population
Mr. Chandran said, “Mother Mature doesn’t do bailouts,” and
he observed that China and South Korea were the only countries
that had drawn up plans for renewable energy to account for 50
percent of future energy needs. Agriculture had to either expand
its acreage in the only remaining untapped areas - the Congo,
Session 3: “The Sustainable Corporation”
Amazon and Borneo - or increase yields in existing regions.
He concluded, “The days of cheap food are over.”
Gurmit Singh, director of the Centre for Environment, Technology and Development; and CAN-SEA regional coordinator, Malaysia, described “Energy efficiency in an individual house setting:
a Malaysian case study.”
Mr. Singh reinvented his two-story home over a three-year
period, incorporating sustainable energy lifestyles, green technology and energy auditing.
To accomplish this, the most important step was insulating the roof, installing a solar panel on the roof, using aluminum
louvers to reflect outside heat, and installing rainwater collection
tanks.
No air-conditioning is used in the home, as windows are
opened at night to let in cool air and closed during the daytime to
repel the heat.
The renovation effort resulted in substantially reduced energy usage.
Hanns Guttman, coordinator of the Wetlands Alliance at the
Asian Institute of Technology, Thailand, outlined the projects that
the alliance has fostered in Thailand and Cambodia. These projects are mushroom growing in Thailand and honey and crab raising in Cambodia.
The projects are environmentally sound and provide employment and income to rural residents. The Wetlands Alliance is a
consortium of 40 agencies that support the project and fund the
projects, as governments do not have the funds to invest in them.
The four presenters were joined by Steve McCoy; Herbert
Ditmmar, managing director of Bayer, Malaysia; and Thomas
Brandt, head of the environmental energy and green tech committee of the EU-Malaysia Chamber of Commerce.
The discussion focused on the two issues of population
growth and excessive consumption - need and greed.
Thomas Brandt noted that if people in developing countries
wanted to “eat like Americans,” four more planets the same size as
planet Earth would be required.
He also mentioned that governments needed to supply companies with a framework to grow and innovate in the new century
and that mere government policies were not enough.
Gurmit Singh stated that as an oil and gas producing country,
Malaysia had grown complacent in becoming energy-efficient and
other Asean countries were moving forward faster than Malaysia.
September-October 2010 • Magazine
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Save
ur Planet
Malaysia
R EPO RT
BUSINESS COUNCIL
http://www.aseanaffairs.com/events/save_our_planet_malaysia
ALL SIDES HAVE TO
RESPECT THE LAW AND
PLAY BY THE RULES
P
Session 4: “Financing the Fight Against Climate Change”
Section 4: Financing the Fight against Climate Change
Shayne Heffernan, founder of Heffernan Group and Ebeling
Heffernan, outlined “The What and How of Attracting Green Investments.”
Mr. Heffernan outlined the concepts that need to be included
in a business plan, including honesty and “where does the money
go, who spends it and what does it do?”
He noted that the plan involved a premium for the first investors as well as an exit strategy for the entrepreneur.
The presentation was directed toward venture capital undertakings not involving government funding.
Closing Address: “From Pollution to Solution - Companies who are the
chief polluters should seize the moment to build the momentum towards the
trillion-dollar green business.”
Closing address: “From Pollution to Solution: Companies
who are the chief polluters should seize the moment to
build momentum towards the trillion-dollar green business”
Summing up the Save Our Planet - Malaysia program, Dr.
Achim F. Deja, TIMA President/CEO, Wachtberg-Pech, Germany,
said the new technology will impact all existing supply and value
chains.
Dr. Deja advised that companies should accept the new challenges of global warming not only for moral and humanitarian
reasons but for profit as well.
eter Chin, Malaysia’s Minister of Energy, Green Technology
and Water, was a keynote speaker at the recent Save Our
Planet - Malaysia in Kuala Lumpur.
Following the event he agreed to discuss the program that Malaysia has put in place to combat climate change and address
environmental issues in Malaysia, in an exclusive interview with
Asean Affairs.
Q: In a recent speech you said Malaysia wanted to become a
leader in green technology. How do you plan to accomplish
this?
A: Malaysia will be one of the pioneer countries that have seriously indulged in the area of green technology. Our seriousness can
be seen through all the government initiatives and efforts in green
technology. Besides, Malaysia will gain recognition for its effort
and will benefit in terms of its investment and research and development opportunities. The early inculcation of using clean green
products and services will benefit the country as the nation would
be better prepared to face future environmental challenges. By
adopting and developing green technology, we would thus be able
to reduce our carbon emissions and thus achieve our Honourable
Prime Minister’s target of reducing carbon emission by 40 percent.
To start with, a sector dedicated to green technology was
created under the wings of the Ministry of Energy, Green Technology and Water (KeTTHA). The restructuring of the National
Energy Center to become the National Green Technology Center
is the next step taken by the government. Both of these entities
work hand in hand in the development and application of green
technology in the country.
One of KeTTHA’s main responsibilities is to create a conducive environment for the green growth of green technology in
the country by coordinating the implementation of the National
Green Technology Policy that entails the implementation of the
five key strategic thrust areas, as follows: strengthen the institutional frameworks, produce a conducive environment, intensify
human capital development in Green Technology, intensify Green
Technology research and innovations, and promotion and public
awareness.
However, over and above, I would like to emphasize here
that the community plays an important role as the catalyst in the
application of green technology in this country. Through awareness and education, people will be more sensitive towards environmental conservation and embrace green values.
Q: What are the challenges facing Malaysia regarding its
water supply? Will desalinization plants be required in the
future?
A: At the moment, there is no single agency in the country entrusted with overall responsibility of holistic planning and management of water supply. There are many agencies with overlapping responsibilities at the state and federal levels and insufficient
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Magazine • September-October 2010
The Voice of Southeast Asia
coordination of agency activities in respect of meeting national
objectives. Water systems have seen underinvestment in the past,
in terms of providing efficient service facilities for customers.
Privatisation has also led to varied success across various water
supply projects.
There are a few challenges regarding the water supply which
are high rate of Non-revenue water (NRW), inconsistencies of the
water tariff for all the states, cumulative state debts from the federal government, and poor enforcement of raw water regulations
by state governments.
So far, I do not see the urgency of having desalinization
plants in the future. The current water production capacity is still
adequate to meet the population’s demand. However, I do hope
people in Malaysia will conserve water, especially during the dry
season.
Q: Is Malaysia pursuing or planning to generate energy
from biomass?
A: Malaysia is the world’s second largest producer of crude palm
oil (CPO). The by-products from the mills
processing palm oil include solid waste
from the empty fruit bunches (EFB),
mesocarp fibres and palm kernel
shells (PKS), and palm oil mill effluent (POME). Apart from that,
our timber industry is also quite
substantial and we also have biomass from our paddy production
and solid waste. Hence, the potential for energy generation from
biomass is enormous, especially for
the palm oil sector. Other than that,
the generation of green energy from biomass will also create a positive image
for our palm oil industry where it
minimizes the amount of carbon emission from palm
oil waste, resulting in
a more sustainable
palm oil industry.
Under the Feedin Tariff Mechanism
that we are planning
to introduce next
year, biomass and
biogas is among
the
renewable
sources that have
been identified
to be developed
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to contribute towards our electricity generation mix whereby it
will contribute approximately 1,040MW in terms of capacity by the
year 2020. We foresee that with the introduction of this mechanism,
we will be able to attract significant investments in the renewable
power generation sector in general, including biomass energy.
Q: In the western countries, recycling is a major effort and
is being used to not only dispose of waste but to generate
energy and fuel. Is Malaysia doing this or does it plan to?
A: Efforts to promote waste recycling are actively being done by
the Ministry of Housing and Local Authority. Apart from that, the
miinistry is also in full support of energy generation from solid
waste, as we see that it is the most sustainable way to manage
solid waste. Energy generation from solid waste not only contributes towards the generation of clean energy, but it proves to be
the solution to a number of problems such as limited land space,
social problems due to foul smell, landfill scavenging, and release
of harmful chemicals into the soil, among others.
Presently we have one power plant with a capacity of 5MW
running on biomass from solid waste that is up, and we are planning to develop more power plants like this in the future through
the FiT mechanism that I have mentioned before. It is expected
that by 2020 the capacity for energy from solid waste will reach
up to 360MW.
Q: Fishermen express doubts about coal plants overlooking their fishing grounds. “(06/13/2010) Local fishermen in
the Malaysia state of Sabah are uncertain of their future
if the government pushes ahead to build a 300 megawatt
coal power plant. They have been told they will be moved
from their current seaside village to one deeper inland,
http://www.aseanaffairs.com/events/save_our_planet_malaysia
and while the coal plant will provide manual labor work
in its building stages, the fishermen express doubt about
the long-term effects of the coal plant on their livelihood.”
Would you please comment?
A: Results from the Lahad Datu District Office survey shows that
there are no affected villagers in the proposed project site
area. There are, however, 126 household members (30 houses) in
the 500-metre buffer zone area that will have to be relocated, and
this will be dealt with by the Sabah State Government.
I am aware that the main concerns of the villagers about the
proposed project are the relocation area, its impact on their livelihood and the amount of compensation which they would be paid
upon their relocation.
A briefing on the proposed project was held on the 20th
August 2009 by the project proponent, together with the District
Officer of Lahad Datu, for the head of villagers and the affected
families at the nearby Residence Resort, Felda Sahabat, Lahad
Datu. Sabah State Government has assured that the affected villagers will be relocated under the Hard-Core Poor Development
Programme (PPRT) with proper basic amenities like electricity
and piped water supply to another area nearby, which the State
Government has already identified, for them to continue with
their current livelihood. The announcement on the exact location
and the relocation exercise will be done by the State Government
upon the approval of the Detailed Environmental Impact Assessment (DEIA).
I would like to reiterate that coal-fired power plants have
proven to have no long-term effects on health and environment,
not only in Malaysia but in other parts of the world.
YB Dato’ Sri Peter Chin, Minister of Energy, Green Technology & Water, Malaysia delivers the keynote address at Save Our Planet - Malaysia.
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The Voice of Southeast Asia
S
MAKING CORPORATIONS
SUSTAINABLE
teve McCoy is
founder of Counterpoint, a sustainability consultancy based
in Kuala Lumpur that
provides services to corporations, government
agencies and nonprofit
organizations.
Here he offers insight into his experiences
into how firms and other
entities approach sustainability issues.
One of the more
significant drivers triggering (sustainability) action
in Asia are the requirements, guidelines and
standards put in place by
governments and stock
exchanges.
In Malaysia, for example, all public listed companies are
required to disclose their Corporate Social Responsibility (CSR)
activities or practices, and those of their subsidiaries, as part of
their Listing Requirements. A similar system operates for companies listed on the Australian and Thailand stock exchanges.
Many politicians in the region seem to believe that regulation
is important for shaping a sustainable development framework,
and many companies, as a consequence, naturally prefer to take
a wait-and-see approach in anticipation of further legislation. To
some extent this reflects a misunderstanding of the role of CSR or
corporate sustainability.
There has been, over the past few years, a progressive
sensitisation to systems and dynamics of governance beyond
government, regulation beyond law, and responsiveness beyond
responsibility, with companies learning quickly that these issues
are crucial in establishing a brand, influencing its reputation and
creating trust beyond the regulatory framework it operates within.
Sometimes they have specific training requests or projects
like helping them with their data gathering and reporting or helping them engage their supply chain, but even when they do, conversations often go beyond their initial expectations. This is not
surprising because the sustainability or CSR movement is very
much a work in progress and there is still much confusion.
I’ve found Daniel Franklin’s (executive editor of The Economist) quote to be a fair assessment on the general state of play:
“Many companies pretend that their sustainability strategy runs
deeper than it really does. It has become almost obligatory for executives to claim that CSR has become ‘part of the DNA’. In truth,
the activities that go under the sustainability banner are a hotchpotch of pet projects, at best, tenuously related to core business.”
At Counterpoint, we feel the difficulty many companies have
with incorporating CR into company DNA or relating sustainability initiatives to core business is often a function of the scale of
sustainability. Time frames are longer than business-as-usual expectations, and its scope - ranging from resource security to mar-
ket share to social equity
to biological diversity
- can make it difficult to
organise thinking and
manage interrelated processes.
In Asia, pressure
from customers, employees and shareholders
is not as strong as it is
in North America or
Europe, but as awareness of climate change,
ecological degradation,
natural capital depletion,
and the power of stakeholders to influence corporate behaviour grows,
stakeholder influence
will become more of a
factor than it is today.
Personally for example, I find it disappointing whenever I see the sustainability or
CSR profile of a multinational company being quite different in
Asia to the profile the company has in, say, Europe, purely, I presume, because Asian stakeholder awareness or empowerment is
not quite what it is in Europe. Customers and clients are increasingly adept at recognising authentic messaging.
Part of our approach is to see corporate sustainability as a
journey (see table below, for a fuller version see our brochure
here) where being reactive and responsive to issues thrown up
by the sustainability agenda are steps along the way to integrating and aligning sustainability across all activity streams of the
organisation.
We feel employee engagement is crucial for the success
of sustainability initiatives, and our consulting methodology is
designed to create an active and empowered workforce and facilitate work in the upper right quadrant of the graph below.
PERSONALLY FOR EXAMPLE, I FIND IT DISAPPOINTING WHENEVER I
SEE THE SUSTAINABILITY
OR CSR PROFILE OF A
MULTINATIONAL COMPANY BEING QUITE DIFFERENT IN ASIA TO THE PROFILE THE COMPANY HAS
IN, SAY, EUROPE.
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http://www.aseanaffairs.com/events/save_our_planet_malaysia
BEHAVIORAL
CHANGE AMONG
THE GENERAL PUBLIC IS STILL AT ITS
INFANCY WITH
SOME TENTATIVE
STEPS ON BECOMING GREEN, BUT
NOT AT ALL WILLING TO SWITCH TO
PUBLIC TRANSPORT,
FOR EXAMPLE.”
THE DEVELOPMENT OF RENEWABLE ENERGY REQUIRES STATESMEN,
NOT POLITICIANS.
Gurmit Singh, Director of Centre for Environment, Technology and Development (CETDEM), and CAN-SEA
Regional Coordinator, Malaysia
A CLEAR-CUT COMMITMENT TO
SUSTAINABLE DEVELOPMENT
Gurmit Singh has been an environmentalist in Malaysia since 1974
and offers his experienced views on environmental issues inside
and outside of Malaysia.
Q: Have you seen greater acceptance of pro-environment
views in companies, governments and the public?
A: A general yes but with some grave reservations about the extent.
Q: And if the premise has been generally accepted that
there is climate change occurring, have you observed behavioral change in the population and a changed stance
from the government and companies?
A: Behavioral change among the general public is still at its infancy with some tentative steps on becoming green, but not at all
willing to switch to public transport, for example. We now have
a National Climate Policy but its contents are unknown because
the PM has yet to launch it. Some companies are now beginning to
measure their carbon footprint but little is being made public.
Q: Are environmental issues being addressed in Malaysia’s
school system?
A: Not specifically as a curriculum issue but more in terms of
co-curricular activities.
Q: You gave the audience at Save Our Planet a fascinating
report about retrofitting your home to become more environmentally friendly. Would you give readers a brief summary about what was accomplished, the steps taken and the
costs.
A: A 32-year double storey intermediate terrace house in Petaling
Jaya had insulation installed below its roof tiles, a 1kWh grid-con-
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nected solar photovoltaic system was installed, as well as aluminium louvres outside the external windows. A rainwater harvesting
system was used to water the organic garden of the house. All this
work was done in 2004 for a cost of RM115000 (US$28,824).
The electricity consumption of the house has been reduced
by 33 percent and the electricity index is below 18kWh/m2/yr.
Temperatures in the house are generally 3 degrees C below that
of the shaded porch without the use of any air-conditioning.
Q: Can you suggest some sources, online and otherwise, for
homeowners to obtain information about making their
homes more environmentally friendly, as you have done?
A: Visit our website www.cetdem.org.my.
Q: What environmental policies would you like to see the
Malaysian government adopt?
A: Clear-cut commitment to sustainable development across all
ministeries and agencies, a revamping of ministries so that all energy usages are optimised, and a cutback on wastages of all kinds.
Policies in the past have proven to be indequate mainly because
implementation has been erratic and biased.
Q: What would be the consequences if the government does
not adopt these policies in your view?
A: We will continue to see a deterioration of environmental quality, a worsening of the living conditions of the poor, and the almost
complete depletion of our natural resources.
Q: Would you characterize yourself as an optimist or pessimist about planet earth’s future?
A: Slightly pessimistic but still trying for some hope.
The Voice of Southeast Asia
Thomas Brandt, Head of the Environment Energy and Green Tech Committee, EU-Malaysia
Chamber of Commerce & Industry, EUMCCI.
The German Experience with
Alternative Energy
Among the speakers at Save Our Planet - Malaysia was
Thomas Brandt, head of the Environment Energy and Green Tech
Committee of the EU-Malaysia Chamber of Commerce.
During an interview following his appearance, Brandt elaborated on Germany’s experience with alternative energy and how
that experience might benefit Asia. Brandt said that at the present
time Germany sources 16 percent of its energy requirements from
renewable sources and that in his native Schleswig Holstein that
amount is 34 percent.
He noted that an effective alternative energy program requires government policy, a renewable energy act or law and public education. He also stressed that the development of renewable
energy was not an altruistic enterprise but one that was based
on profit and commercialization of research and technology advances.
In that context, Brandt contrasted Germany’s approach to
structuring its renewable program from Spain’s experience. Germany’s financing of renewable energy is from an independent fund
created by a feed-in tariff on renewable energy when it enters
the power grid. This type of financing is not subject to political
interference, while Spain’s renewable energy, Brandt observed,
was an artificial government support that helped create a bubble
economy that has recently collapsed in Spain.
Turning to the subject of the transfer of renewable energy
technology from western countries to Asia, Brandt made several
observations.
He noted that water scarcity is a growing issue across the
globe and that recycling water was an area virtually untouched in
Asia. As an example, he said that 60 percent of the water in Germany was recycled, but in Malaysia that figure was only 5 percent.
Turning to technologies that might work in Asia, there are
several countries, Pakistan is one, that do not have enough wind
to generate wind power. However, Brandt noted that 80 percent of
the world’s cities are located within 50 kilometers of oceans, and
ocean currents could be tapped to power the cities.
Siemens describes the technology: “Marine current turbines
generate electricity by utilizing water flows such as tidal currents.
The turbine is fixed on a pile and is driven by the flow of the tides.
This technology is similar to an underwater wind turbine. The rotor blades are not driven by wind power but by marine currents.
Water has an energy density of more than 800 times that of wind.
Twin rotors rotate with the movement of the tidal flow and pitch
through 180 degrees to optimally track tidal current direction and
speed. The key advantage is that the generated power is predictable in the tidal cycle.”
Brandt sees a potential for photovoltaic in Malaysia, a major
reason why he assembled a delegation of 31 Malaysians to attend
the Intersolar event held earlier this year in Munich.
Brandt ended his remarks by emphasizing that the development of renewable energy requires a long-term commitment and
that too many politicians lacked that viewpoint. “The development of renewable energy requires statesmen, not politicians,”
Brandt concluded.
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