Save ur Planet - GBP International
Transcription
Save ur Planet - GBP International
& BUSINESS COUNCIL PRESENTS Save ur P lanet Malaysia http://www.aseanaffairs.com/events/save_our_planet_malaysia Tuesday, 3rd August 2010 The Mandarin Oriental, Kuala Lumpur Level 1, Sapphire Room 44 Overview: Save Our Planet - Malaysia Report 46 Who’s Who: Save Our Planet - Malaysia 48 Welcome Address by S. Roy 50 Save Our Planet - Malaysia Report 55 GOVERNMENT AS CHANGE AGENTS AN UPHILL TASK Building a Green Malaysia: Challenges & Opportunities Interview YB Dato’ Sri Peter Chin, Minister of Energy, Green Technology & Water, Malaysia 57 COMPANIES AS CHANGE AGENTS: LEADING THE WAY Transition21: What should business in the 21st century look like, why, and how do we get there? Interview Steve McCoy, Founder & Principal, Counterpoint Consulting Sdn Bhd, Malaysia 58 THE SUSTAINABLE CORPORATION Energy Efficiency in an individual house setting: A Malaysian Case Study Interview Gurmit Singh, Director, Centre for Environment, Technology and Development (CETDEM) and CAN-SEA Regional Coordinator, Malaysia Interview Thomas Brandt, Head of the Environment Energy and Green Tech Committee, EU-Malaysia Chamber of Commerce & Industry, EUMCCI September-October 2010 • Magazine 47 Save ur Planet Malaysia R EPO RT BUSINESS COUNCIL http://www.aseanaffairs.com/events/save_our_planet_malaysia SAVE OUR PLANET - MALAYSIA Tuesday, 3rd August 2010, The Mandarin Oriental, Level 1, Sapphire Room, Kuala Lumpur, Malaysia INCREASED FOOD PRODUCTION CAN BE OBTAINED ONLY THROUGH INCREASED YIELDS OR INCREASED ACREAGE. AGRICULTURAL SUSTAINABILITY IS THE ISSUE. YB Dato, Sri Peter Chin, Minister of Energy, Green Technology & Water, Malaysia. YB Tan Sri Rafidah Aziz, MP Advisor and Patron, the Malaysia-Europe Forum (MEF), and former Minister of International Trade & Industry, Malaysia. Sponsors and partners of Save Our Planet - Malaysia: L-R Swarup Roy, Founder and CEO of Asean Affairs; Pierre Barthes, General Manager, Mandarin Oriental, Kuala Lumpur; Seitle S. Dhillion,Vice President and Head of Oil and Gas Division, Siemens Malaysia; Herbert Dittmar, Managing Director, Bayer-Malaysia; Peter Chin, Malaysia’s Minister of Energy, Green Technology and Water; Tony Novak, Country General Manager, Emerson-Thailand; Rafidah Aziz, Former Minister of International Trade and Industry, Malaysia; H.E.Vincent Piket, Ambassador and Head of European Union Delegation to Malaysia; Natasha Zulkifli, Executive Director, Malaysia Europe Forum; and Shayne Heffernan, Founder, Heffernan Group and Ebeling Heffernan (Bahamas). Save H.E.Vincent Piket, Ambassador & Head of Delegation, The Delegation of the European Union to Malaysia Strategic Partner ur Planet Malaysia A total of 200 leaders from business, government, think tanks, embassies, chambers of commerce and media in Malaysia attended The Save Our Planet Forum that concluded in Kuala Lumpur on Tuesday, 3rd August 2010 at the Mandarin Oriental Hotel. Save Our Planet is a global series of forums focusing on meeting the challenges of global warming and reducing man’s carbon footprints. The first two Save Our Planet Forums were held in Bangkok. Future events are planned in Singapore, Hanoi, Jakarta (all in Asean), India, and a Save Our Planet megaconference in New York City next year. The Save Our Planet forums are organized by the Asean Affairs Business Council. The Save Our Planet Forum in Malaysia was keynoted by Peter Chin, Malaysia’s Minister of Energy, Green Technology and Water; and Rafidah Aziz, former Minister of International Trade and Industry for Malaysia. The event attracted experts from all over the globe to interact and suggest solutions to the environmental challenges facing Malaysia and the other Asean countries. AseanAffairs Founder and CEO, Swarup Roy, opened the event by giving the history of the Save Our Planet forums and stressed the importance of the private sector in addressing climate deterioration issues. Magazine • September-October 2010 Panel Discussion, Session1: Governments as Change Agents - An Uphill Task Panel Discussion, Session 2: Companies as Change Agents - Leading The Way Panel Discussion, Session 3: The Sustainable Corporation Financial, Session 4: The Fight Against Climate Change From Pollution to Solution: the clossing adress by Dato Dr. Achim G. Deja. From left: Shayne Heffernan, Founder, Heffernan Group & Ebeling Heffernan, Bahamas; Swarup Roy, Founder & CEO, Asean Affairs; Dato Dr. Achim G. Deja, TIMA GmbH President/ CEO, Wachtberg-Pech, Germany. Official Hotel Partner The Delegation of the European Union to Malaysia Participants of Save Our Planet - Malaysia. 48 The audience listens intently to a panel discussion. The Voice of Southeast Asia September-October 2010 • Magazine 49 WHO’S WHO BUSINESS COUNCIL Save ur Planet Malaysia R EPO RT http://www.aseanaffairs.com/events/save_our_planet_malaysia SAVE OUR PLANET-MALAYSIA 1.YB Dato’ Sri Peter Chin 1 2.YB Tan Sri Rafidah Aziz 3. H.E.Vincent Piket 4. Swarup Roy 5.Tony Novak 6. Steve McCoy 7. Professor Said Irandoust 8. Niraj Sharan 11. M.R. Chandran 12. Gurmit Singh 13. Hans Guttman 14. Herbert Dittmar 15. Thomas Brandt 16. Shayne Heffernan 17. Dato Dr. Achim G. Deja YB DATO’ SRI PETER CHIN Minister of Energy Green Technology & Water, Malaysia Peter Chin is currently Minister of Energy, Green Technology and Water for Malaysia. He was born Aug. 31, 1945 and has served as an MP in the Malaysia Parliament since 1990 and in various government positions since 1986. He started his public career in 1984 as chairman of the Miri Municipal Council, Sarawak, and has served as a Federal Deputy in three federal departments. He served as a Minister of the Plantation Industries and Commodities from 2004 until April 2009, when he assumed his present post. A barrister by training, he is married and has three children. 4 SWARUP ROY Founder & CEO ASEAN AFFAIRS 50 Magazine • September-October 2010 6 STEVE MCCOY Founder & Principal Counterpoint Consulting Sdn Bhd, Malaysia H.E.VINCENT PIKET Ambassador & Head of Delegation European Union Delegation To Malaysia Vincent Piket joined the European Commission in 1992. He was posted in Slovenia when the country negotiated its accession to the EU. In 2008 he was appointed Head of the EU Delegation to Malaysia. He holds a doctoral degree in English language and literature from Nijmegen University. 7 PROFESSOR SAID IRANDOUST, PH.D. President & CEO AIT (Asian Institute of Technology), Bangkok 8 NIRAJ SHARAN Chairman Aura Inc. & Aura Energy – US, Italy & India Steve McCoy is Founder and Principal of Counterpoint, a consultancy firm providing support services on sustainability for the corporate, government and nonprofit sectors. Said Irandoust,Ph.D., a Swedish national, is currently President of the Asian Institute of Technology (AIT), which is based in Thailand with affiliated centers in Vietnam and Indonesia. Niraj Sharan is the Founder, Chairman & CEO of Aura Inc & Aura Energy that has operations in the United States, India and Italy. Aura provides manufacturing, system integration and technology consulting to the oil and gas, power and petchem industries. SHAFIZAN JOHARI Business Reporter, Anchor Bisnes Awani Astro Awani Malaysia SEITLE S. DHILLION 10 Vice President & Head of Oil & Gas Division Siemens Malaysia 11 Prakash Chandran is the President and CEO of Siemens Malaysia, and the Executive Vice President and Head of Siemens Energy Sector, ASEAN Cluster. He is a successful business group manager with extensive experience in power; and oil and gas. He is a 50-year veteran of the agro-commodities industry. He served for 35 years and retired as director and head of plantations of Franco-Belgian multi-national Socfin Company Berhad. GURMIT SINGH Director Centre for Environment, Technology and Development (CETDEM) and CAN-SEA Regional Coordinator, Malaysia Gurmit Singh has been an environmental activist in Malaysia since 1974. Currently he is Chairman of the Centre for Environment, Technology & Development, Malaysia [CETDEM] having served as its founder Executive Director for 22 years. 13 Shafizan Johari is a new generation journalist/anchor introduced to the local broadcasting industry by Astro Awani. He joined the 24-hour news and information channel fresh from graduation as a business journalist in July 2008. M.R. CHANDRAN Advisor to the Executive Board Roundtable on Sustainable Palm Oil (RSPO), Malaysia HANS GUTTMAN Coordinator The Wetlands Alliance AIT (Asian Institute of Technology), Bangkok SHAYNE HEFFERNAN Founder Heffernan Group & Ebeling Heffernan, Bahamas Hans Guttman has been working in Southeast Asia for the last 20 years. His background is in aquatic resources and rural development with a focus on sustainability. He is currently coordinating partners in the Wetlands Alliance. Shayne Heffernan has more than 25 years of trading experience in Asia and hands-on experience in venture capital. He has been involved in several startups that have been capitalized at more than US$500 million and one that reached US$1 billion. 9 graphies TONY NOVAK Country General Manager Emerson (Thailand) Ltd Rafidah Aziz was made Ministry of Trade and of Public Enterprises in the Malaysian cabinet and in 1987 became Minister of International Trade and Industry. She left that position in 2008 after serving as the world’s longest tenured trade minister. 3 10. Seitle S. Dhillion His career in the field of process control instrumentation spans more than 25 years including resident asssignments in India, Korea, Japan, and Thailand. During his past six years in Thailand he has established an Emerson wholly owned subsidiary and has been a driving force in establishing the Fieldbus Foundation Marketing Committee. Swarup Roy is the Founder and Publisher of ASEANAFFAIRS, the first and only global publication of Southeast Asia. He was born Dec.16, 1969 in India and holds a bachelor’s degree in physics and an MBA. ASEANAFFAIRS media is an independent voice of Southeast Asia. io B 5 YB TAN SRI RAFIDAH AZIZ, MP Advisor & Patron The Malaysia-Europe Forum (MEF) & former Minister of International Trade & Industry, Malaysia 2 9. Shafizan Johari THOMAS BRANDT 14 Head of the Environment Energy and Green Tech Committee EU-Malaysia Chamber of Commerce & Industry, EUMCCI Thomas Brandt is an economist and the author of three books. He is the representative of the Schleswig Holstein Business Center WTSH, Malaysia. 15 The Voice of Southeast Asia 16 12 HERBERT DITTMAR Managing Director Bayer Co. (Malaysia) Sdn Bhd Herbert Dittmar, Managing Director of Bayer Co. (Malaysia) Sdn. Bhd. is a 21-year veteran at the Bayer Group, a global enterprise of more than 30 billion euros in yearly sales with core competencies in Health Care, Nutrition, and High Tech Materials. DATO DR. ACHIM G. DEJA 17 TIMA GmbH President / CEO, Wachtberg-Pech, Germany, Member of UN Global Compact Signatory UNGC Caring for Climate / UN Water mandate Achim G. Deja, Ph.D., is currently TIMA GmbH President and CEO, Wachtberg-Pech, Germany. He was born in Koblenz, Germany, in 1948 and received his doctorate at the Technical University (RWTH) Aachen. September-October 2010 • Magazine 51 Save BUSINESS COUNCIL ur Planet Malaysia RE P ORT http://www.aseanaffairs.com/events/save_our_planet_malaysia WELCOME ADDRESS “Join Us to Save Our Only Home” Mr. Swarup Roy, Founder and CEO of Asean Affairs Swarup Roy, Founder & CEO of Asean Affairs, delivering the welcome address Your Excellencies, YB Dato’ Sri Peter Chin, Minister of Energy, Green Technology & Water of Malaysia; YB Tan Sri Rafidah Aziz, MP Advisor & Patron, the Malaysia-Europe Forum (MEF) and former Minister of International Trade & Industry, Malaysia; and H.E. Vincent Piket, Ambassador & Head of Delegation, The Delegation of the European Union to Malaysia. Distinguished guests, ladies and gentlemen, partners, colleagues and friends, welcome to the Asean Affairs Business Council’s third Save Our Planet Conference - Malaysia. I thank their Excellencies for their support in the cause of saving the planet and agreeing to speak at this event today in spite of their busy schedules. I launched the Save Our Plant Forums in the beginning of this year in response to the failure of the Copenhagen Climate summit of Dec 2009. With the intense interest in the “green technologies” of the near future and our world’s obsession with carbon-based fuels, these series of conferences have been created to debate Climate Change and what Asean can do to prevent and mitigate this vital challenge of our times. The conferences started in March 2010 in Bangkok and continue in Malaysia, Singapore, India, Vietnam and China, culminating in a mega conference in 2011 in New York City. The Concept It is now apparent to many that the task of implementing measures to combat climate deterioration falls on the private sector, including companies and individuals. To accomplish this, shared solutions need to be produced. The goal of the Save Our Planet conferences is to develop and define these practical solutions. Speakers and Participants Among the speakers and participants that have appeared at the Save Our Planet conferences have been Dr. Michael Nobel of the Nobel Charitable Trust; Dr. Hanns Schumacher, German Ambassador to Thailand, Dominikus von Pescatore of Bayer; David Oberhuber from German Technical Cooperation; Tony Novak of Emerson, Sumit Phokrel of the Asian Development Bank; and 52 Magazine • September-October 2010 Shayne Heffernan from Ebeling Heffernan. Some of them have joined us as speakers and supporters here today in SOP-Malaysia. I thank them for their support for the SOP series across Asia. Corporate partners The Save Our Planet forums have attracted a wide range of partners including Bayer, Biersdorf, Ebeling Heffernan, Emerson, PTT Public Company - Thailand, the German government through its local embassies, and the German Technical Cooperation (GTZ). Additionally, potential partners looking to support the Save Our Planet initiative are the US$29 billion dollar Birla Group, the French energy giant US$110 billion GDF Suez Group, the Hinduja Foundation of Switzerland and London, and the heads of state of Asean and European countries. Save Our Planet Foundation The creation of the Save Our Planet Foundation as a nonprofit organization to fight climate change is another goal. The foundation would support innovations in technology, processes and methods across Asia and fund startup companies to fight climate change. The foundation would create various mechanisms to achieve these goals, one of them launching an “Asian Green Awards” for the best innovations and companies involved in the eco-economy. Final report to the United Nations At the conclusion of the New York Save Our Planet mega conference in 2011, a comprehensive report will be produced and submitted to the United Nations Environment Programme (UNEP), anticipating that this report would be viewed as major Asian contribution to the climate crisis issue. We seek your support to Save Our Home and Our Planet. Please e-mail me at [email protected]. I would like to thank all the distinguished speakers and moderators for their enthusiastic support. My deepest gratitude to our valued sponsors: Emerson, Ebeling Effernan, SIEMENS (Malaysia), The Delegation of the European Union to Malaysia, BAYER (Malaysia), The Mandarin Oriental and Perception . The Voice of Southeast Asia BUSINESS COUNCIL Save ur P lanet Malaysia RE PO RT A total of 200 leaders from business, government, think tanks, embassies, chambers of commerce and media in Malaysia attended The Save Our Planet Forum that concluded in Kuala Lumpur on Tuesday, 3rd August 2010, at the Mandarin Oriental Hotel. Save Our Planet is a global series of forums focusing on meeting the challenges of global warming and reducing man’s carbon footprints. The first two Save Our Planet Forums were held in Bangkok. Future events are planned in Singapore, Hanoi, Jakarta (all in Asean), India, and a Save Our Planet megaconference in New York City next year. The Save Our Planet forums are organized by the Asean Affairs Business Council. YB Dato’ Sri Peter Chin, Minister of Energy, Green Technology & Water, Malaysia YB Tan Sri Rafidah Aziz, MP Advisor and Patron, the Malaysia-Europe Forum (MEF), and former Minister of International Trade & Industry, Malaysia Session 1: Governments as Change Agents - An Uphill Task In the first session, keynoter Peter Chin emphasized that energy efficiency and conservation play a role in Malaysia’s current New Economic Model. He noted that reducing energy sector emissions was the top priority of the Malaysian government, as there had been a 55 percent increase in greenhouse gases between 1994 and 2000. Chin also observed that Malaysia’s per capita CO2 emissions were 7.1 tons per capita, as opposed to the 2.6 tons rate of other nations in the Asia-Pacific region. He said there would be a heavy reliance on solar energy and biomass to create energy and more jobs with the goal of a “valid mix of energy resources.” The minister said that nuclear energy may be an option for Malaysia after 2020. Former minister Rafidah Aziz said in her address that it was important for “governments to realize that they were not only stakeholders of a country but the planet,” and said many “can’t get beyond nationalism.” She listed Malaysia’s unique environmental problems: sea54 Magazine • September-October 2010 The Save Our Planet Forum in Malaysia was keynoted by Peter Chin, Malaysia’s Minister of Energy, Green Technology and Water; and Rafidah Aziz, former Minister of International Trade and Industry for Malaysia. The event attracted experts from all over the globe to interact and suggest solutions to the environmental challenges facing Malaysia and other Asean countries. AseanAffairs Founder and CEO, Swarup Roy, opened the event by giving the history of the Save Our Planet forums and stressed the importance of the private sector in addressing climate deterioration issues. H.E. Vincent Piket, Ambassador & Head of Delegation, The Delegation of the European Union to Malaysia sonal haze, much of it drifting in from burning peat in Indonesia; and the need to preserve the rich biodiversity of Borneo. Aziz also suggested that the Asean community should establish codes of practice recognized by the world community for various economic activities such as plantations, and benchmarks for emissions and waste treatment. She observed that pockets of poverty remain in Asean, “Who cares about carbon footprints, if they have no shoes,” and urged the audience to make the “green agenda part of everyday life.” The European Union Ambassador to Malaysia, Vincent Piket, stressed that Malaysia could benefit from European experience in the sustainable energy sector and that global accord on combating climate change still needed to be reached. The ambassador said it was important to mobilize public opinion in Malaysia to invest in green endeavors. In that regard he singled out Brazil, China and India for “hiding behind the developing country label” and suggested that they do have a role in combating climate change and expressed the view that the EU felt that multilateral cooperation was necessary. The Voice of Southeast Asia Save R EPO RT BUSINESS COUNCIL Panel Discussion 2: “Companies as Change Agents - Leading The Way” Session 2: Companies as Change Agents - Leading the Way This session, moderated by anchorman Shafizan Johari of Bisnes Awani, featured two representatives of environmentally conscious companies - a sustainability consultant and an academic leader addressing the role of the private sector in the climate change battle. Mr. Novak set up his presentation with the fact that if civilization’s future hinges on one issue - other than global pandemic or war - that issue is energy. He said we have built a civilization dependent on hydrocarbon-based energy for its growth and pointed out that the laws of thermodynamics teach us that current levels of energy input are required simply to maintain equilibrium, but the ability to continue input at current levels is questionable. Supplies are more difficult to find, extract and process than ever before. In the industrialized world there are 10 calories of hydrocarbon energy involved in the production of every calorie of food. Additionally, the use of hydrocarbon based energy impacts climate change which in turn threatens water as well as the food production required to meet the growing demands of an everincreasing global population. He said that geologists continue to debate the peak oil theory, but a critical point about which there is no longer a debate is that we are consuming oil at a faster rate than the rate at which we are adding new reserves. While no combination of currently available alternative energy sources alone is sufficient to significantly offset the hydrocarbon component of the energy complex, accelerated development of alternative energy sources together with an intense focus on energy efficiency are essential components of solutions that are currently being brought to bear and that will be increasingly important in future. Among those solutions currently being deployed to achieve greater energy efficiency are those based on advanced digital technologies developed and manufactured by Emerson. Sustainability consultant Steve McCoy of Counterpoint noted that companies must make the transition to the 21st century while maintaining profitability. He cited the book “Confessions of a Radical Industrialist” by Ray Evans as a prototypical example of how companies can reach this goal. Among the interesting environmental facts that must be reversed through more efficient technology, the need for 136 liters of water to produce one cup of coffee was cited by McCoy. Professor Said Irandoust, President and CEO of the Asian 56 Magazine • September-October 2010 ur Planet Malaysia http://www.aseanaffairs.com/events/save_our_planet_malaysia Session 2: “Companies as Change Agents - Leading The Way” Institute of Technology, emphasized sustainable business management and the role of companies to measure, target and reduce GHG and then communicate as an avenue to create green jobs. Niraj Sharan, chairman of Aura and Aura Energy, with operations in the U.S., Italy and India, addressed “Smart and Responsible Energy Management” and posed the question, “Are companies leading the way?” He stressed the importance of improving clean technology for fossil fuels. In the ensuing discussion, carbon trading was opposed by Mr. Novak as a poor way to combat emissions. Session 3: The Sustainable Corporation Seitle S. Dhillion, executive vice president and head, Siemens Energy Sector; and president and CEO, Siemens Malaysia, detailed his company’s role in developing energy-efficient cities, as most of the world’s population will be living in cities in the 21st century. M. R. Chandran, advisor to the executive board of Roundtable on Sustainable Palm Oil, Malaysia, admitted that his subject, The Voice of Southeast Asia Panel Discussion 3: “The Sustainable Corporation” agriculture, has not been widely discussed in green technology debate, but he pointed out that the world’s people could not survive without food. He observed that the free capitalist market system had fallen by the wayside with the collapse of the recent financial system. More importantly, that system had failed because of the inability to address climate change and global warming, environmentally sustainable energy, water security, maternal heath care, primary education, and rising unemployment, and the greatest failure abatement of poverty. He stressed that a new model was needed based on low carbon yields and greater energy efficiency. He said that in the future the planet needed a program based on economic prosperity, environmental regeneration and social equity, and that companies needed to make a profit to support the world’s population Mr. Chandran said, “Mother Mature doesn’t do bailouts,” and he observed that China and South Korea were the only countries that had drawn up plans for renewable energy to account for 50 percent of future energy needs. Agriculture had to either expand its acreage in the only remaining untapped areas - the Congo, Session 3: “The Sustainable Corporation” Amazon and Borneo - or increase yields in existing regions. He concluded, “The days of cheap food are over.” Gurmit Singh, director of the Centre for Environment, Technology and Development; and CAN-SEA regional coordinator, Malaysia, described “Energy efficiency in an individual house setting: a Malaysian case study.” Mr. Singh reinvented his two-story home over a three-year period, incorporating sustainable energy lifestyles, green technology and energy auditing. To accomplish this, the most important step was insulating the roof, installing a solar panel on the roof, using aluminum louvers to reflect outside heat, and installing rainwater collection tanks. No air-conditioning is used in the home, as windows are opened at night to let in cool air and closed during the daytime to repel the heat. The renovation effort resulted in substantially reduced energy usage. Hanns Guttman, coordinator of the Wetlands Alliance at the Asian Institute of Technology, Thailand, outlined the projects that the alliance has fostered in Thailand and Cambodia. These projects are mushroom growing in Thailand and honey and crab raising in Cambodia. The projects are environmentally sound and provide employment and income to rural residents. The Wetlands Alliance is a consortium of 40 agencies that support the project and fund the projects, as governments do not have the funds to invest in them. The four presenters were joined by Steve McCoy; Herbert Ditmmar, managing director of Bayer, Malaysia; and Thomas Brandt, head of the environmental energy and green tech committee of the EU-Malaysia Chamber of Commerce. The discussion focused on the two issues of population growth and excessive consumption - need and greed. Thomas Brandt noted that if people in developing countries wanted to “eat like Americans,” four more planets the same size as planet Earth would be required. He also mentioned that governments needed to supply companies with a framework to grow and innovate in the new century and that mere government policies were not enough. Gurmit Singh stated that as an oil and gas producing country, Malaysia had grown complacent in becoming energy-efficient and other Asean countries were moving forward faster than Malaysia. September-October 2010 • Magazine 57 Save ur Planet Malaysia R EPO RT BUSINESS COUNCIL http://www.aseanaffairs.com/events/save_our_planet_malaysia ALL SIDES HAVE TO RESPECT THE LAW AND PLAY BY THE RULES P Session 4: “Financing the Fight Against Climate Change” Section 4: Financing the Fight against Climate Change Shayne Heffernan, founder of Heffernan Group and Ebeling Heffernan, outlined “The What and How of Attracting Green Investments.” Mr. Heffernan outlined the concepts that need to be included in a business plan, including honesty and “where does the money go, who spends it and what does it do?” He noted that the plan involved a premium for the first investors as well as an exit strategy for the entrepreneur. The presentation was directed toward venture capital undertakings not involving government funding. Closing Address: “From Pollution to Solution - Companies who are the chief polluters should seize the moment to build the momentum towards the trillion-dollar green business.” Closing address: “From Pollution to Solution: Companies who are the chief polluters should seize the moment to build momentum towards the trillion-dollar green business” Summing up the Save Our Planet - Malaysia program, Dr. Achim F. Deja, TIMA President/CEO, Wachtberg-Pech, Germany, said the new technology will impact all existing supply and value chains. Dr. Deja advised that companies should accept the new challenges of global warming not only for moral and humanitarian reasons but for profit as well. eter Chin, Malaysia’s Minister of Energy, Green Technology and Water, was a keynote speaker at the recent Save Our Planet - Malaysia in Kuala Lumpur. Following the event he agreed to discuss the program that Malaysia has put in place to combat climate change and address environmental issues in Malaysia, in an exclusive interview with Asean Affairs. Q: In a recent speech you said Malaysia wanted to become a leader in green technology. How do you plan to accomplish this? A: Malaysia will be one of the pioneer countries that have seriously indulged in the area of green technology. Our seriousness can be seen through all the government initiatives and efforts in green technology. Besides, Malaysia will gain recognition for its effort and will benefit in terms of its investment and research and development opportunities. The early inculcation of using clean green products and services will benefit the country as the nation would be better prepared to face future environmental challenges. By adopting and developing green technology, we would thus be able to reduce our carbon emissions and thus achieve our Honourable Prime Minister’s target of reducing carbon emission by 40 percent. To start with, a sector dedicated to green technology was created under the wings of the Ministry of Energy, Green Technology and Water (KeTTHA). The restructuring of the National Energy Center to become the National Green Technology Center is the next step taken by the government. Both of these entities work hand in hand in the development and application of green technology in the country. One of KeTTHA’s main responsibilities is to create a conducive environment for the green growth of green technology in the country by coordinating the implementation of the National Green Technology Policy that entails the implementation of the five key strategic thrust areas, as follows: strengthen the institutional frameworks, produce a conducive environment, intensify human capital development in Green Technology, intensify Green Technology research and innovations, and promotion and public awareness. However, over and above, I would like to emphasize here that the community plays an important role as the catalyst in the application of green technology in this country. Through awareness and education, people will be more sensitive towards environmental conservation and embrace green values. Q: What are the challenges facing Malaysia regarding its water supply? Will desalinization plants be required in the future? A: At the moment, there is no single agency in the country entrusted with overall responsibility of holistic planning and management of water supply. There are many agencies with overlapping responsibilities at the state and federal levels and insufficient 58 Magazine • September-October 2010 The Voice of Southeast Asia coordination of agency activities in respect of meeting national objectives. Water systems have seen underinvestment in the past, in terms of providing efficient service facilities for customers. Privatisation has also led to varied success across various water supply projects. There are a few challenges regarding the water supply which are high rate of Non-revenue water (NRW), inconsistencies of the water tariff for all the states, cumulative state debts from the federal government, and poor enforcement of raw water regulations by state governments. So far, I do not see the urgency of having desalinization plants in the future. The current water production capacity is still adequate to meet the population’s demand. However, I do hope people in Malaysia will conserve water, especially during the dry season. Q: Is Malaysia pursuing or planning to generate energy from biomass? A: Malaysia is the world’s second largest producer of crude palm oil (CPO). The by-products from the mills processing palm oil include solid waste from the empty fruit bunches (EFB), mesocarp fibres and palm kernel shells (PKS), and palm oil mill effluent (POME). Apart from that, our timber industry is also quite substantial and we also have biomass from our paddy production and solid waste. Hence, the potential for energy generation from biomass is enormous, especially for the palm oil sector. Other than that, the generation of green energy from biomass will also create a positive image for our palm oil industry where it minimizes the amount of carbon emission from palm oil waste, resulting in a more sustainable palm oil industry. Under the Feedin Tariff Mechanism that we are planning to introduce next year, biomass and biogas is among the renewable sources that have been identified to be developed September-October 2010 • Magazine 59 Save R EPO RT BUSINESS COUNCIL to contribute towards our electricity generation mix whereby it will contribute approximately 1,040MW in terms of capacity by the year 2020. We foresee that with the introduction of this mechanism, we will be able to attract significant investments in the renewable power generation sector in general, including biomass energy. Q: In the western countries, recycling is a major effort and is being used to not only dispose of waste but to generate energy and fuel. Is Malaysia doing this or does it plan to? A: Efforts to promote waste recycling are actively being done by the Ministry of Housing and Local Authority. Apart from that, the miinistry is also in full support of energy generation from solid waste, as we see that it is the most sustainable way to manage solid waste. Energy generation from solid waste not only contributes towards the generation of clean energy, but it proves to be the solution to a number of problems such as limited land space, social problems due to foul smell, landfill scavenging, and release of harmful chemicals into the soil, among others. Presently we have one power plant with a capacity of 5MW running on biomass from solid waste that is up, and we are planning to develop more power plants like this in the future through the FiT mechanism that I have mentioned before. It is expected that by 2020 the capacity for energy from solid waste will reach up to 360MW. Q: Fishermen express doubts about coal plants overlooking their fishing grounds. “(06/13/2010) Local fishermen in the Malaysia state of Sabah are uncertain of their future if the government pushes ahead to build a 300 megawatt coal power plant. They have been told they will be moved from their current seaside village to one deeper inland, http://www.aseanaffairs.com/events/save_our_planet_malaysia and while the coal plant will provide manual labor work in its building stages, the fishermen express doubt about the long-term effects of the coal plant on their livelihood.” Would you please comment? A: Results from the Lahad Datu District Office survey shows that there are no affected villagers in the proposed project site area. There are, however, 126 household members (30 houses) in the 500-metre buffer zone area that will have to be relocated, and this will be dealt with by the Sabah State Government. I am aware that the main concerns of the villagers about the proposed project are the relocation area, its impact on their livelihood and the amount of compensation which they would be paid upon their relocation. A briefing on the proposed project was held on the 20th August 2009 by the project proponent, together with the District Officer of Lahad Datu, for the head of villagers and the affected families at the nearby Residence Resort, Felda Sahabat, Lahad Datu. Sabah State Government has assured that the affected villagers will be relocated under the Hard-Core Poor Development Programme (PPRT) with proper basic amenities like electricity and piped water supply to another area nearby, which the State Government has already identified, for them to continue with their current livelihood. The announcement on the exact location and the relocation exercise will be done by the State Government upon the approval of the Detailed Environmental Impact Assessment (DEIA). I would like to reiterate that coal-fired power plants have proven to have no long-term effects on health and environment, not only in Malaysia but in other parts of the world. YB Dato’ Sri Peter Chin, Minister of Energy, Green Technology & Water, Malaysia delivers the keynote address at Save Our Planet - Malaysia. 60 Magazine • September-October 2010 ur Planet Malaysia The Voice of Southeast Asia S MAKING CORPORATIONS SUSTAINABLE teve McCoy is founder of Counterpoint, a sustainability consultancy based in Kuala Lumpur that provides services to corporations, government agencies and nonprofit organizations. Here he offers insight into his experiences into how firms and other entities approach sustainability issues. One of the more significant drivers triggering (sustainability) action in Asia are the requirements, guidelines and standards put in place by governments and stock exchanges. In Malaysia, for example, all public listed companies are required to disclose their Corporate Social Responsibility (CSR) activities or practices, and those of their subsidiaries, as part of their Listing Requirements. A similar system operates for companies listed on the Australian and Thailand stock exchanges. Many politicians in the region seem to believe that regulation is important for shaping a sustainable development framework, and many companies, as a consequence, naturally prefer to take a wait-and-see approach in anticipation of further legislation. To some extent this reflects a misunderstanding of the role of CSR or corporate sustainability. There has been, over the past few years, a progressive sensitisation to systems and dynamics of governance beyond government, regulation beyond law, and responsiveness beyond responsibility, with companies learning quickly that these issues are crucial in establishing a brand, influencing its reputation and creating trust beyond the regulatory framework it operates within. Sometimes they have specific training requests or projects like helping them with their data gathering and reporting or helping them engage their supply chain, but even when they do, conversations often go beyond their initial expectations. This is not surprising because the sustainability or CSR movement is very much a work in progress and there is still much confusion. I’ve found Daniel Franklin’s (executive editor of The Economist) quote to be a fair assessment on the general state of play: “Many companies pretend that their sustainability strategy runs deeper than it really does. It has become almost obligatory for executives to claim that CSR has become ‘part of the DNA’. In truth, the activities that go under the sustainability banner are a hotchpotch of pet projects, at best, tenuously related to core business.” At Counterpoint, we feel the difficulty many companies have with incorporating CR into company DNA or relating sustainability initiatives to core business is often a function of the scale of sustainability. Time frames are longer than business-as-usual expectations, and its scope - ranging from resource security to mar- ket share to social equity to biological diversity - can make it difficult to organise thinking and manage interrelated processes. In Asia, pressure from customers, employees and shareholders is not as strong as it is in North America or Europe, but as awareness of climate change, ecological degradation, natural capital depletion, and the power of stakeholders to influence corporate behaviour grows, stakeholder influence will become more of a factor than it is today. Personally for example, I find it disappointing whenever I see the sustainability or CSR profile of a multinational company being quite different in Asia to the profile the company has in, say, Europe, purely, I presume, because Asian stakeholder awareness or empowerment is not quite what it is in Europe. Customers and clients are increasingly adept at recognising authentic messaging. Part of our approach is to see corporate sustainability as a journey (see table below, for a fuller version see our brochure here) where being reactive and responsive to issues thrown up by the sustainability agenda are steps along the way to integrating and aligning sustainability across all activity streams of the organisation. We feel employee engagement is crucial for the success of sustainability initiatives, and our consulting methodology is designed to create an active and empowered workforce and facilitate work in the upper right quadrant of the graph below. PERSONALLY FOR EXAMPLE, I FIND IT DISAPPOINTING WHENEVER I SEE THE SUSTAINABILITY OR CSR PROFILE OF A MULTINATIONAL COMPANY BEING QUITE DIFFERENT IN ASIA TO THE PROFILE THE COMPANY HAS IN, SAY, EUROPE. September-October 2010 • Magazine 61 Save R EPO RT BUSINESS COUNCIL http://www.aseanaffairs.com/events/save_our_planet_malaysia BEHAVIORAL CHANGE AMONG THE GENERAL PUBLIC IS STILL AT ITS INFANCY WITH SOME TENTATIVE STEPS ON BECOMING GREEN, BUT NOT AT ALL WILLING TO SWITCH TO PUBLIC TRANSPORT, FOR EXAMPLE.” THE DEVELOPMENT OF RENEWABLE ENERGY REQUIRES STATESMEN, NOT POLITICIANS. Gurmit Singh, Director of Centre for Environment, Technology and Development (CETDEM), and CAN-SEA Regional Coordinator, Malaysia A CLEAR-CUT COMMITMENT TO SUSTAINABLE DEVELOPMENT Gurmit Singh has been an environmentalist in Malaysia since 1974 and offers his experienced views on environmental issues inside and outside of Malaysia. Q: Have you seen greater acceptance of pro-environment views in companies, governments and the public? A: A general yes but with some grave reservations about the extent. Q: And if the premise has been generally accepted that there is climate change occurring, have you observed behavioral change in the population and a changed stance from the government and companies? A: Behavioral change among the general public is still at its infancy with some tentative steps on becoming green, but not at all willing to switch to public transport, for example. We now have a National Climate Policy but its contents are unknown because the PM has yet to launch it. Some companies are now beginning to measure their carbon footprint but little is being made public. Q: Are environmental issues being addressed in Malaysia’s school system? A: Not specifically as a curriculum issue but more in terms of co-curricular activities. Q: You gave the audience at Save Our Planet a fascinating report about retrofitting your home to become more environmentally friendly. Would you give readers a brief summary about what was accomplished, the steps taken and the costs. A: A 32-year double storey intermediate terrace house in Petaling Jaya had insulation installed below its roof tiles, a 1kWh grid-con- 62 Magazine • September-October 2010 ur Planet Malaysia nected solar photovoltaic system was installed, as well as aluminium louvres outside the external windows. A rainwater harvesting system was used to water the organic garden of the house. All this work was done in 2004 for a cost of RM115000 (US$28,824). The electricity consumption of the house has been reduced by 33 percent and the electricity index is below 18kWh/m2/yr. Temperatures in the house are generally 3 degrees C below that of the shaded porch without the use of any air-conditioning. Q: Can you suggest some sources, online and otherwise, for homeowners to obtain information about making their homes more environmentally friendly, as you have done? A: Visit our website www.cetdem.org.my. Q: What environmental policies would you like to see the Malaysian government adopt? A: Clear-cut commitment to sustainable development across all ministeries and agencies, a revamping of ministries so that all energy usages are optimised, and a cutback on wastages of all kinds. Policies in the past have proven to be indequate mainly because implementation has been erratic and biased. Q: What would be the consequences if the government does not adopt these policies in your view? A: We will continue to see a deterioration of environmental quality, a worsening of the living conditions of the poor, and the almost complete depletion of our natural resources. Q: Would you characterize yourself as an optimist or pessimist about planet earth’s future? A: Slightly pessimistic but still trying for some hope. The Voice of Southeast Asia Thomas Brandt, Head of the Environment Energy and Green Tech Committee, EU-Malaysia Chamber of Commerce & Industry, EUMCCI. The German Experience with Alternative Energy Among the speakers at Save Our Planet - Malaysia was Thomas Brandt, head of the Environment Energy and Green Tech Committee of the EU-Malaysia Chamber of Commerce. During an interview following his appearance, Brandt elaborated on Germany’s experience with alternative energy and how that experience might benefit Asia. Brandt said that at the present time Germany sources 16 percent of its energy requirements from renewable sources and that in his native Schleswig Holstein that amount is 34 percent. He noted that an effective alternative energy program requires government policy, a renewable energy act or law and public education. He also stressed that the development of renewable energy was not an altruistic enterprise but one that was based on profit and commercialization of research and technology advances. In that context, Brandt contrasted Germany’s approach to structuring its renewable program from Spain’s experience. Germany’s financing of renewable energy is from an independent fund created by a feed-in tariff on renewable energy when it enters the power grid. This type of financing is not subject to political interference, while Spain’s renewable energy, Brandt observed, was an artificial government support that helped create a bubble economy that has recently collapsed in Spain. Turning to the subject of the transfer of renewable energy technology from western countries to Asia, Brandt made several observations. He noted that water scarcity is a growing issue across the globe and that recycling water was an area virtually untouched in Asia. As an example, he said that 60 percent of the water in Germany was recycled, but in Malaysia that figure was only 5 percent. Turning to technologies that might work in Asia, there are several countries, Pakistan is one, that do not have enough wind to generate wind power. However, Brandt noted that 80 percent of the world’s cities are located within 50 kilometers of oceans, and ocean currents could be tapped to power the cities. Siemens describes the technology: “Marine current turbines generate electricity by utilizing water flows such as tidal currents. The turbine is fixed on a pile and is driven by the flow of the tides. This technology is similar to an underwater wind turbine. The rotor blades are not driven by wind power but by marine currents. Water has an energy density of more than 800 times that of wind. Twin rotors rotate with the movement of the tidal flow and pitch through 180 degrees to optimally track tidal current direction and speed. The key advantage is that the generated power is predictable in the tidal cycle.” Brandt sees a potential for photovoltaic in Malaysia, a major reason why he assembled a delegation of 31 Malaysians to attend the Intersolar event held earlier this year in Munich. Brandt ended his remarks by emphasizing that the development of renewable energy requires a long-term commitment and that too many politicians lacked that viewpoint. “The development of renewable energy requires statesmen, not politicians,” Brandt concluded. September-October 2010 • Magazine 63