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Boston Street Domination
Boston Street Domination Macy’s Downtown Crossing Overview • Boston : DMA #7 • Nearly 600,000 residents •21 colleges and universities • 18.3 million total domestic & overseas visitors in 2008 •Downtown Crossing is Boston’s centrally located pedestrian-friendly shopping district with 450 stores including Macy’s, H&M, and Eddie Bauer •This area is composed of department stores, specialty retailers, small shops, restaurants, and three historic landmark theaters •This district also boasts some prestigious hotels such as The Ritz and The Hyatt Regency, attract- ing affluent tourists and visitors to this neighborhood 1/3 Boston Street Domination Macy’s Downtown Crossing •Unique way to dominate one of Boston’s busiest retail districts. Downtown Crossing attracts 100,000 visitors each weekday •Ideal network for Apparel and Cosmetic brands sold at Macy’s and other local stores •Boost your campaign awareness with a saturation of backlit bus shelter and City Information Panels(CIPs) •Receive heightened visibility during the Holiday Season with the thousands of shoppers who flock to the area stores for their holiday shopping www.jcdecauxna.com 2/3 Boston Street Domination Macy’s Downtown Crossing •Coverage: Washington Street shopping district •Distribution: 1 Bus Shelter: 1 ad face 10 CIPs: 13 ad faces Total 14 advertising faces •Terms: Only one network is available at any given time. 90 days cancellation. Contracts non-cancellable for Q4 bookings TAB OOH Ratings Number of Panels Impressions A18+ GRPs 14 (4 weeks) 2,849,480 75 14 (2 weeks) 1,424,740 38 Legend *The above audience delivery numbers are for planning purposes only and may vary based on availability. 1 Bus Shelter • Payless Shoes • The Childrens Place • Wendys • Boston Jewelry Exchange • GNC • K-Horns Jewelers • Homsy Jewelry • McDonalds • CVS • Bank of America Bromfield St. • Claire's • Cohens Fashion Optical • Kids Footlocker • Verizon Wireless • Marshalls • H&M • TJ- Maxx • Boston Sports Club • Mens Wearhouse • Grassroots Cafe • Vinalia Summer r Winte St. • So Good Jewelry • Tellos Super Store • Kenmore Expressions Eddie Bauer Quiznos Sub U FoodGrill t. ncy S • • • • West St. e Ave. D • Modern Theater • Opera House • Paramount Theater ette Lafay • Hyatt Regency Chau Boston Common • AT&T • T-Mobile • Foot Locker • DSW Shoe Warehouse • Diamond & Jeweler Building • F.Y.E • Aldo • Skechers • Champs Sports • Ebhorn Co. Jewelers Washington St. 10 City Information Panel (CIP) • The Ritz www.jcdecauxna.com 3/3
