Opera TV Ads SDK

Opera TV Ads SDK
An end-to-end interactive TV ad platform
Engage with viewers where they spend most of their viewing time — the biggest screen in the home.
Opera TV Ads SDK
Audiences
With OTT, catch-up TV and multiscreen becoming more and more
the norm, and an ever-increasing amount of connected devices
being shipped, advertisers now have the opportunity to truly
engage with their audiences.
OEMs
The Opera TV Ads SDK makes it easier than ever for publishers
to integrate advertising into their content, enabling brands to buy
publishers’ inventory. Built on HTML5 for flexible and scalable
deployments, the SDK gives instant access to a global ad supply
from Opera Software’s integrated and certified demand partners
across multiple networks, including Opera’s owned and operated
ad networks.
Reporting and allocation is made easy, with a single interface
managed from a central dashboard. The Opera TV Ads SDK also
empowers publishers to upload, schedule and track their directlysold campaigns.
Integration of advertising with the Opera TV Ads SDK is also
simplified for connected-TV manufacturers looking for additional
monetization opportunities. The Opera TV Ads SDK offers a
one-stop solution to enable the placement of video advertising
anywhere inside the device, including interactive advertising on
linear broadcast.
The Opera TV Ads SDK provides OEMs with a flexible, scalable SDK
for easy-to-implement ad enablement and Analytics. Pre-integrate
with the world’s leading ad networks, or maximize ad value by selling your inventory directly.
Publishers
Monetizing your content has never been so easy. Use our platform
to manage your direct-sold campaigns or leverage the positive
relationships Opera has built with premium advertisers and ad
networks over the years, to get access to premium CMP — all via an
easy-to-integrate SDK.
Advertisers
Follow the user’s journey and engage with viewers where they
spend most of their viewing time - the biggest screen in the home.
With its dominant position in the connected -TV ecosystem, Opera
is uniquely positioned to support advertisers and agencies who
want to engage with their viewers on the big screen.
Types of Ads
Video
Serve video ads in applications or in the device UI.
• HTML5 ad player
• Can be inserted before, during and after a video or
launched as a standalone
Overlay
Video ad
Expand ads with extra-targeted information.
• IP geolocation for better targeting
• Information updates in real-time (e.g., jackpot, tickets available)
Sidebar interaction
Enhance regular video ads with interactivity, making the ad
experience more engaging (e.g., ordering pizza, “liking” a product).
• Optimized for use with a standard remote control
• Side-by-side format that enables interaction while watching
video
Overlay ad
Delivery channels
• Device UI
- Storefront, EPG, start-up screen, etc.
• Overlay of linear TV ads
- Automatic detection of linear ads using ACR (or) integration with operator/broadcaster backend
• HTML5 TV apps
Interaction in a sidebar ad
www.opera.com/tv/
Business/Product inquiries
Phone: +47 2369 2400 (GMT +1)
Email: [email protected]
Press inquiries
Phone: +47 2369 2550 (GMT +1)
Email: [email protected]
Learn more at:
http://opera.com/tv/
http://dev.opera.com/tv/
Opera, Opera Software, Opera Devices, and the “O” logo are trademarks of Opera Software AS. All other marks are the property of their respective owners. © 2015 Opera Software AS.