PRODUCT CATALOGUE

Transcription

PRODUCT CATALOGUE

PRODUCT CATALOGUE 2016 • page 1
2016
PRODUCT CATALOGUE
welcome
TOURISM IS A CORNERSTONE SERVICE
requests for more copies flowing in
OF THE AA, AS IT IS A VITAL SECTOR TO
soon after it was launched.
THE GROWTH AND APPEAL OF THIS
UNIQUE COUNTRY.
about 500,000 Chinese residents and
For almost a century the AA has played
visitors to our shores every year. It will
a role in promoting access to domestic
be provided in Chinese to encourage
tourism and currently produces
them to leave no stone unturned as
almost three million maps and guides
they explore our country.
annually along with accommodation
bookings. We recently committed to
being even more active, and over the
next few years will embark on a series
of projects to assist with growing
the industry in a collaborative and
coordinated way.
We’re also making changes to our
online presence in order to better
showcase the offerings of New Zealand
operators to the widest possible
market. However, in saying that, our
printed material remains popular with
increased demand for our products
An early out-take of that greater
over the last year which has required
leadership commitment is reflected in
bigger print runs to accommodate.
the 2016 AA Traveller line-up including
revamped travel guides containing
fresh consumer-focused editorial
...our printed
material remains
popular with increased
demand for our products
over the last year...
New for 2016 is a guide catering to
written to engage and inspire.
We’ll be updating the New Zealand
Cycle Trail Guide, published for the first
time in January 2015, to include even
more information beyond the 23 Great
Routes already covered. This guide has
The AA remains committed to tourism
both through the products we offer
to support it and also the work we’re
doing outside of publishing to help
boost it.
Tourism is one of New Zealand’s great
economic strengths and if we are to
build on this we all have a part to play.
been hugely popular in the market with
BRIAN GIBBONS
NZ AUTOMOBILE ASSOCIATION
CHIEF EXECUTIVE
our story
Membership is the highest it has
Our emphasis on data quality
been in the 110-year history of our
ensures that contact details are
Association. We provide services to
accurate, so with more than 650,000
nearly 1.5 million Members.
email addresses the AA can quickly
The AA brand’s strength comes from
our long-standing reputation for
providing high quality, reliable and
helpful products and services.
Our visual identity and the millions
of positive interactions we have with
Members and other New Zealanders
every year reinforces this reputation.
Our reputation for service excellence is
nearly
1.5 million
members
the backbone of our organisation.
communicate with those on the
database and inform them of the
services and benefits that are relevant
to them.
The breadth of information contained
in our database provides us with
information on how best to customise
our services. Our Customer Insight
team works with business divisions
and joint venture businesses to ensure
services and communications are
delivered in a relevant and timely way.
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membership demographics*
geographic spread
• North Island
Geographic spread closely mirrors that of New Zealand’s population
4% Northland
32% Auckland
6% Waikato
8% Bay of Plenty
4% Hawke’s Bay
3% Taranaki
3% Manawatu
* Does not include corporate membership
1% Wairarapa
12% Wellington
geographic spread
• South Island
Geographic spread closely mirrors that of New Zealand’s population
2% Nelson
1% Marlborough
15% Canterbury
1% North Otago
4% Otago
2% Southland
market penetration
HIGH MARKET PENETRATION
PERSONAL
MEMBERS
VEHICLEBASED
MEMBERS
1.45m Members
938,544
514,772
43%
of licensed drivers in NZ are AA Members
(personal or business)
28%
of licensed drivers are Personal AA Members
tenure
Personal Membership - Length of Membership
46% up to 10 years
21% 11 to 20 years
17% 21 to 30 years
8% 31 to 40 years
5% 41 to 50 years
3% over 50 years
gender
average NEW Member is 37 years
age (years)
100
Personal Membership - Gender
46% Male
54% Female
80
28% 65 and over
60
20% 55-64
20% 45-54
14% 35-44
10% 25-34
8% under 25
40
20
0
average Member is 53 years
media
We engage with the traveller through a variety
of media designed to inspire, motivate, inform,
provide tools and share.
AA DIRECTIONS
MAGAZINE
725,000 every issue
AA MAPS & GUIDES
over 2.5 million printed
every year
aatraveller.co.nz
4,800 followers on TWITTER
3.8 million visits in 2014
3.8 million
Over 44,000 likes
on FACEBOOK
2.5 million
44k
TRAVEL E-NEWSLETTER
over 250,000 sent every month
TRIGGER EMAILS pre-travel, 63,000
MOBILE APP over 20,000 downloads
tools
RECOMMENDATIONS
HOT DEALS
E-BOOKS
AA TRAVELLER REVIEWS
IMAGES AND VIDEOS
AA SMARTFUEL
DESTINATION-RICH EDITORIALS
LOYALTY - MEMBER OFFERS AND SPECIALS
RESERVATION ENGINE
DOMESTIC CAMPAIGNS - 101 MUST-DO’S, BEST BEACHES...
4.8k
AA Centres:
Members’ primary purpose
for AA Centre visit
•
1.2 million
face-to-face customer contacts
per annum
31% collect
free maps
and guides
250,000
•Distribute
free maps and guides per annum
35%
30%
25%
20%
15%
10%
5%
0
22% driver
licensing
14% renew
AA Membership
11% become
AA Member
9% take out
AA Insurance
8% vehicle
licensing
6% other
FULL PRODUCT RANGE PRINT • page 11
OUR STORY
chapter
ACCOMMODATION
GUIDES
chapter
NEW ZEALAND
CYCLE TRAIL GUIDE
01
04
chapter
02
chapter
05
OPUA
2 DAYS
85km
KAWAKAWA
11km
OTIRIA
6km
KAIKOHE
8km
5 hrs
5 hrs
5 hrs
5 hrs
5 hrs
5 hrs
OKAIHAU
14km
HOREKA
24km
5 hrs
5 hrs
5 hrs
5 hrs
EAST COAST
BAY OF ISLANDS
Paihia
Puketi
Forest
WEST COAST
HOKIANGA
HARBOUR
OPUA
OKAIHAU
Utakura
Valley
LAKE
OMAPERE
HOREKE
map Legend
LAKE
OWHAREITI
Wairere
Boulders
KAIKOHE
Twin Coast Cycle Trail
KAWAKAWA
Moerwa
start / finish point
Taumarere
Railway Station
cafe/restaurant
toilets
OTIRIA
Ngawha
car park
Tuhipa
camping
trail Info
viewing points
Ngati Hine
Forest
Rawene
petrol station
AERODROME
1
state highway
Whangarei
Located in the Far North, this trail is steeped
in historical significance of early New Zealand
history, dating from before the land wars.
faudeffres, qui faces, nossesc eriment,
T
turoptem fuem ingulerem imihicaes
At ium aliam omnes menti pro, C. C. Gra
renteri cri fue con rebus, eni ina, ocri
aut Castis hos, unumus, uraessenatui
sulius portempre, sto uterfir tiferfex
propotis vast?
nostratum intem qui ium occhum noste
Uniris, ficiam inequid escepernime in
constebatra spic intius. In tem perebatum
terteresse consupimihi, consicipios es
ium furbiti licerebeme nos, que aucon
in simmolu delius horis et Catique cae
orum orum effreba tioraecumei senicati,
oret quonfenam etio co et pervivestrum
nonsupio, se tuam quamplis es Do,
nonsuloctero ad contioculto ala nius ctero
Fuliu estelius. O tem, in ses, Catrae
conocri ssedenatus, publicus opultoraetes
popublis, ca manuncem ervidit viris
Axim rem ina, nostalem nium nosuppl.
Lake Omapere - Castemus es etea ac in
and Okaihau follows a disuse Ro tet event
am ullo ditiatem vitia velit, officia etus in
velest bene vox.
ressequi temporeius inulparchil excepudae
otiria to kaikohe
dolenis et am exceperferis
for novice cyclists, families and
others seeking a very easy cycling
experience
Poupou carvings woven
throughout the trail,
Please take bottled water with you.
they tell the stories of
PUBLIC TOILETS: There are no
our past and present
public toilets on the trail between
doluptatio
Consequi aborem imi,
bearum inte
atiis explaccupta as
nissimi, consequ
accus, tem velenes que
mincto Et quis
idistrum
vername nditatur?
inctureicia
Dolore pliquis aperibus
Okaihau Memorial Gates
the Kaikohe aerodrome, through an old
rail tunnel, through wetlands, pine forests
and native bush and past Lake Omapere.
nessume porum
qui odias reped
HIGHLIGHTS: Monument Hill,
It’s an easy undulating ride that takes you
The trail between Kaikohe and Okaihau
DRINKING WATER: No drinking
water is available along the trail.
faciduci Ucium
estores evel
okaihau to Horeke
to the towns of Kaikohe and Okaihau,
used in WWII by US bombers. Lut providipit
vel ipsapedisque od ut optatiorion reperrum
des et enimus moloreicid quossequi cus.
harupturios is
ipsapient endit
velit occus dolores siniendem. Itatiori
and back as there is no parking at the
airstrip on Ngapuhi Road. The airstrip was
offici am ullo ditiatem vitia velit, officia
nossus.Toriberat
qui soloreperes et
plan to ride south from Kaikohe the airstrip
is limited-to-no coverage for
approximately 1.5 km between
the Kaikohe tunnel and the quarry,
heading toward Okaihau
Hundretwasser Toilets - Harchil ium
The trail is open from Kaikohe to
Kaikohe Aerodrome. We recommend you
years of age
MOBILE PHOHE COVERAGE:
Generally good, though there
vendam re audacch uctorav ocurorte
fugiam, Git Obisquam, tecesto inte
HIGHLIGHTS: Ngati Hine Forests
2 - Okaihau to Horeke (Intermediate),
Regular, experienced cyclists with a
good level of fitness who are over 12
Et L. Etraes nihilne conferent. Ique
publiceri cus, num noculeg eribestabit
ta ocae, menatiam, consus, dum horit
Poupou
Okaihau follows a disuse Ro tet event
velest, conseni illabor sam volor sit re offici
TRAIL GRADES:
bondam pubit videm est ac omnihilles!
Hundretwasser Toilets
senirit Rio Sam re commod quame pel in
ullantis aut a veruptanative bush and past
Lake Omapere. The trail between Kaikohe
It’s an easy undulating ride that takes you
3 - Opua to Okaihau (Easy), Suitable
Sp. Mae me pectam quonveni faciae
Look out For...
Lake Omapere
ea voloriat et Biti temporissint autem et
es etea ac in senirit auctori ssendum
con vili es contraedeo ego cri tam dium
diu intum aucitus, nic tantrio unum
ad contiocul.
rIdINg tHe traIL
potimol uterum ommodicae non vivives
hena re atorivastrae ac teatus, Castemus
perehem tatum pra Senterit; C. Catquam,
um inam nimaximus locae
2 Days / 85km
Kaikohe and Okaihau. Public toilet
facilities are located at Okaihau (2
Ponga Park) and Kaikohe (Marino
Court, Library Square) or local cafes.
opua to kawakawa
HIGHLIGHTS: Opua Marina,
Hundrettwasser Toilets
The 14-kilometre section of trail from Opua
to Kawakawa is still under construction, but
there is a great there-and-back ride starting
kawakawa to otiria
HIGHLIGHTS: Railway restored
track at Taumarere, Opua Marina.
The 14-kilometre section of trail from Opua
to Kawakawa is still under construction,
but there is a great there-and-back
etus in ressequi temporeius inulparchil
follows a disuse Ro tet event velest,
excepudae velit occus dolores siniendem.
conseni illabor sam volor sit re offici am ullo
Itatiori dolenis et am exceperferis et,
ditiatem vitia velit, officia etus in ressequi
sae sum et alignat iurecus, eum volorion
nonsequia
kaikohe to okaihau
from Opua and going for approximately 10
ride starting from Opua and going for
HIGHLIGHTS: Monument Hill,
km. Follows the coast and is very scenic.
approximately 10 km. Ro blam ulparibus
Okaihau Memorial Gates
temporeius inulparchil excepudae velit
occus dolores siniendem. Itatiori dolenis et
am exceperferis
CyCLE GRADES:
Easy
Intermediate
BED & BREAKFAST
AND BOUTIQUE
ACCOMMODATION
TRAVEL GUIDES
chapter
03
chapter
06
REGIONAL
VISITOR GUIDES
TRAVEL AROUND
NEW ZEALAND
FULL PRODUCT RANGE PRINT & DIGITAL • page 12
OUR STORY
chapter
07
TOURING
MAPS
chapter
08
chapter
VOUCHERS
09
DIRECTIONS
Voucher Layout – Visitor Guide:
FREE
FREE ROOM UPGRADE
BOWENTOWN BEACH HOLIDAY PARK & MOTELS
Waihi Beach • Freephone: 0800 143 769
Email: [email protected]
www.bowentown.co.nz
Room
Upgrade
EXPIRES 31/12/2015
• 10% discount off Tiritiri Matangi Island adult return fares.• This voucher cannot be used in conjunction
with any other special offers • Offer applies to retail customers only • Not applicable to group bookings
• Does not apply to online bookings
FREE
FREE ROOM UPGRADE
BOWENTOWN BEACH HOLIDAY PARK & MOTELS
Waihi Beach • Freephone: 0800 143 769
www.bowentown.co.nz
5%
Off
5% OFF COASTAL CAMPERS RENTAL
COASTAL CAMPERS
22 Lee St, Whitianga 3510
Ph: 07 866 0509 • Fax: 07 866 0503
Email: [email protected] • www.
coastalcampers.co.nz
EXPIRES 31/12/2015
• Book direct with Coastal Campers to receive a 5% discount on 7-day motorhome or campervan daily rental
rate. • Not available with any other offer • Does not apply to online bookings
FREE SPADE HIRE
FREE
5%
FREE HALF-HOUR WIFI
EXPIRES 31/12/2015
FREE SPADE HIRE
FREE
EXPIRES 31/12/2015
FREE HALF-HOUR WIFI
STAY FOR 3 NIGHTS AND
PAY FOR 2
FREE
EXPIRES 31/12/2015
• Stay 3 nights on a power site & pay for 2 • Valid from 1 May for bookings commencing on Sun, Mon or
Tues • Valid from 1 May until 1 October • Discount applies to 2 adults only • Not transferable • Subject to availability
with payment in full on arrival • Does not apply to online bookings.
chapter
10
aatraveller.co.nz
chapter
11
INFO
PAGES
FREE
WiFi
HOT WATER BEACH TOP 10
Hot Water Beach
Freephone: 0800 246 823
www.hotwaterbeachtop10.co.nz
EXPIRES 31/12/2015
WILD
WORK
FREE
Photo CD
TUBE IT FREE CD VALUED @ $24
CAVEWORLD
Waitomo Village, Waitomo Caves
Ph: 0800 228 338 • Email: [email protected]
www.caveworld.co.nz
EXPIRES 31/12/2015
Tales from the edge
• Not available with any other offer. • Discounts are off full price tickets only, not family priced tickets.
STAY FOR 3 NIGHTS AND
PAY FOR 2
3rd Night
PINEWOODS MOTOR PARK
23 Marie Ave, Red Beach
Ph: 09 426 4526 • Fax: 09 426 0526
Email: [email protected] • www.pinewoods.co.nz
EXPIRES 31/12/2015
• For stays of 2 nights or more.• Not valid peak season and subject to availability. • Not available in conjunction with
any other offer. • Does not apply to online bookings
Photo CD
EXPIRES 31/12/2015
• Not available with any other offer. • Discounts are off full price tickets only, not family priced tickets.
FREE
Spade Hire
Hot Water Beach
Freephone: 0800 246 823
FREE
TUBE IT FREE CD VALUED @ $24
CAVEWORLD
Waitomo Village, Waitomo Caves
Ph: 0800 228 338 • Email: [email protected]
www.caveworld.co.nz
EXPIRES 31/12/2015
WiFi
Hot Water Beach
Freephone: 0800 246 823
Off
5% OFF COASTAL CAMPERS RENTAL
COASTAL CAMPERS
22 Lee St, Whitianga 3510
Ph: 07 866 0509 • Fax: 07 866 0503
Email: [email protected] • www.
coastalcampers.co.nz
• Book direct with Coastal Campers to receive a 5% discount on 7-day motorhome or campervan daily rental
rate. • Not available with any other offer • Does not apply to online bookings
Spade Hire
Hot Water Beach
Freephone: 0800 246 823
AUTUMN 2015
Room
Upgrade
EXPIRES 31/12/2015
• 10% discount off Tiritiri Matangi Island adult return fares.• This voucher cannot be used in conjunction
with any other special offers • Offer applies to retail customers only • Not applicable to group bookings
FREE
3rd Night
Ph: 09 426 4526 • Fax: 09 426 0526
Email: [email protected] • www.pinewoods.co.nz
aadirections.co.nz
EXPIRES 31/12/2015
Tues • Valid from 1 May until 1 October • Discount applies to 2 adults only • Not transferable • Subject to availability
with payment in full on arrival • Does not apply to online bookings.
chapter
12
TARGETED
INFO PAGES
chapter
13
FIXED
BANNERS
FULL PRODUCT RANGE DIGITAL • page 13
OUR STORY
DISPLAY ADVERTISING
AA TRAVELLER
chapter
15
chapter
16
E-NEWSLETTER
M
E
ND
AA TRAVELLER
REVIEWS
chapter
17
ED
Rating
10
E
C
OM
MEN
D
E
D
R
ONLINE
M
14
RECO
chapter
Rating
Rating
10
10
Rating
10
RECOMMENDED BY
BEEN THERE
HOSTED
WEBSITES
01
Accommodation
Guides
The ONLY Accommodation guide in New Zealand
to incorporate all accommodation types
Print run increased to meet demand
Popular with both domestic and international travellers
these guides have been flying off the shelves. We are
printing 35,000 additional copies for 2016 to meet the
ever-increasing demand.
Distribution via AA Centres, i-SITES,
advertiser network, rental car companies
and gateway airports
01
Accommodation Guides
360,000
Where are our Accommodation Guides distributed?
32% Accommodation Providers
total copies
21% AA Centres / AA Agents
20% i-SITEs
QUANTITIES
100,000
New Zealand
Accommodation Guide
130,000
North Island
Accommodation Guide
130,000
South Island
Accommodation Guide
copies
copies
copies
10% Airport / Information Centres
10% Leisure Operators
5% Transport Operators
2% Other
KEY ATTRIBUTES
Popular with both domestic
and international
travellers
Includes editorial for
around 100 locations
The ONLY accommodation
guide in New Zealand
to incorporate all
accommodation types
Distribution via AA Centres,
i-SITES, advertiser network,
rental car companies and
gateway airports
01
SPECIFICATIONS
• Double Page Spread (250mm W x 180mm H)
• Full Page
(114mm W x 180mm H)
• Half Page
(114mm W x 88mm H)
• Quarter Page
(114mm W x 44mm H)
Double Page Spread
Templates: Quarter Page
Bold Listing
• Facility type
• Facility type
• Establishment name and contact details
• 25 words of text (including 2-person tariff GST incl)
OR 35 words of text with no photo
• Photo or business logo
• Up to 6 amenity symbols
• Up to 3 affiliated logos
• Qualmark logo if applicable
Full Page
Full Page
• Photo, map and business logo (if applicable)
• Up to 3 affiliated logos (including business logo)
Eighth Page
Quarter Page
Half Page
Quarter Page
Eighth Page
Half Page
Bold Listing
Standard Listing
Line Listing
• Facility type
• 35 words of text (including 2-person tariff GST
incl) OR 55 words of text with no photo
Standard Listing
• Facility type
Line Listing
• Facility colour band
• Establishment name, street, email or web address,
phone number and 2-person tariff (GST incl).
01
ADVERTISING RATES (exclusive of GST)
Priority Listing Info Page
+ Print advertising
Accommodation
Guide only
Priority Listing Info Page only
Combo Value
Combo Price
Savings
Priority 1 + Full Page + Bold Listing
$5,100
$1,400
$6,500
$5,475
$1,025
Priority 2 + Half Page + Bold Listing
$3,075
$1,200
$4,275
$3,510
$765
Priority 3 + Quarter Page
$2,350
$800
$3,150
$2,799
$351
Priority 3 + Quarter Page Template
$1,900
$800
$2,700
$2,135
$565
Priority 4 + Eighth Page
$1,050
$700
$1,750
$1,230
$520
Priority 4 + Bold Listing
$750
$700
$1,450
$950
$500
Priority 4 + Standard Listing
$500
$700
$1,200
$750
$450
Priority 4 + Line Listing
$320
$700
$1,020
$580
$440
COMBO ADVERTISING
Added Value
A link from our website can improve your
site’s ranking in search engines
Free AA Online Booking System*
Point of Interest on aamaps.co.nz
Listing on iPhone mobile app
When you purchase one
of the combos you can
also advertise in our other
guides at discounted rates.
Access to AA Traveller reviews and ratings
Access to Client Admin Panel for editing text
and images, web stats, managing inventory
and reviews
* Supplier Agreement Form must be completed
Advertisement Size
Visitor
Guide
Travel
Guide
Cycle Trail
Guide
China
Guide
Full Page
$3,300
$2,750
$3,995
$3,995
Half Page
$2,050
$1,800
$2,095
$2,095
Quarter Page
$1,075
$1,000
$1,250
$1,250
Eighth Page
$740
$700
$625
$625
Template
$490
-
-
-
Line Listing
$110
-
-
-
02
Bed & Breakfast
and Boutique Accommodation
The comforts of home
Visitors wanting to experience the
comforts of home look for Bed &
Breakfast-style accommodation.
All advertisers purchasing a B&B package
must list within the Bed & Breakfast and
Boutique section of the website and the
Accommodation Guides.
02 Bed & Breakfast and Boutique Accommodation
COMBO ADVERTISING & OTHER DISCOUNTED PRODUCTS
Added Value
A link from our website can improve your site’s ranking in search
engines
Free AA Online Booking System*
Access to AA Traveller reviews and ratings
Access to Client Admin Panel for editing text and images, web stats,
managing inventory and reviews
* Supplier Agreement Form must be completed.
ONLINE
ACCOMMODATION RENTAL CAR GUIDE
Online
Accom
Guide
Rental Car
Guide
Combo
Value
Combo
Price
Savings
Platinum
Priority 1
Eighth Page
Line Listing
$1,400
$1,050
$170
$2,620
$1,695
$925
Gold
Priority 2
Bold Listing
Line Listing
$1,200
$750
$170
$2,120
$1,195
$925
Silver
Priority 3
Standard Listing
Line Listing
$800
$500
$170
$1,470
$745
$725
Bronze
Priority 4
Line Listing
Line Listing
$700
$320
$170
$1,190
$595
$595
03
Regional Visitor
Guides
E-BOOKS
The Regional Visitor
Guides are also
1.3 million copies
available as e-books
on aatraveller.co.nz
Get your business in front of travellers as they decide
where to go, what to do and where to stay
The Regional Visitor Guide range is a
complete travel-planning tool with detailed
maps, inspirational travel ideas, mustdo’s, useful tips as well as regional and
town editorial.
03
Regional Visitor Guides
Where are our Regional Visitor Guides distributed?
25% i-SITEs
22% Accommodation Providers
14% AA Centres / AA Agents
14% Airport / Information Centres
14% Leisure Operators
8% Transport Operators
3% Other
FEATURES
AIRPORT
PALMS
motel
BRAND NEW, STYLISH & AFFORDABLE
9
• 3min from airport
• Studios, 1, 2 & 3-brm units
• Spa bath units
• High-speed WiFi access
• Large flat-screen TVs
• Friendly, helpful staff
• FREE airport shuttle*
• FREE park & fly*
• FREE guest laundry
*Conditions apply. Subject to availability.
From $145 per night
101 Must-Do’s specific to
each region.
Regional and location
editorial spreads with
interesting facts and tips
from locals.
maps identifying some
great experiences.
Display advertising
custom-designed to suit
your needs.
56 Roydvale Avenue • Christchurch • Email: [email protected]
www.airportpalmsmotelchch.co.nz | Ph: 0800 200 529
New Zealand Road Rules:
the information from the
NZ Road Code.
03
50,000 copies - Taranaki
plus 75,000 copies - Taranaki DL sized*
160,000 copies - Canterbury & Christchurch
Half Page
Full Page
115,000 copies
Auckland & Surrounds
150,000 copies
Lower South Island
115,000 copies
Lower North Island
Eighth
Page
Quarter
Page
Template
Line Listing
SPECIFICATIONS
115,000 copies
Northland
1,300,000
120,000 copies
West Coast
copies
140,000 copies
The Coromandel
Peninsula, Coastal Bay
of Plenty & Eastland
120,000 copies
Marlborough, Nelson
140,000 copies
Central North Island
*Taranaki Visitor Guide produced in 2 sizes
• Full Page
(180mm W x 250mm H)
• Half Page (180mm W x 122mm H)
• Quarter Page
(88mm W x 122mm H)
• Eighth Page
(88mm W x 58mm H)
Template Includes:
• 35 words of text
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04
New Zealand
Cycle Trail Guide
DOWNLOADABLE CONTENT
AA Traveller
will produce
downloadable
content that will
feature each of the
...23 accredited cycle trails
23 trails with maps
and information
ISBN > 978-1-927256-16-9
direct from the
© The New Zealand Automobile Association
Incorporated 2013 All rights reserved.
This guide has been a huge hit. The 2016 edition will again
feature all 23 accredited cycle trails as well as three new
Heartland Rides – connector routes that can be used to get
between the official trails or ridden on their own.
AA, the AA logo and the Tourism pictogram
are registered trademarks and the colour
combination YELLOW & BLACK are
trademarks of The New Zealand Automobile
Association Incorporated.
While every care has been taken in the
compilation of this guide, the publishers
cannot accept responsibility for
inaccuracies or changes since going to
press, or for consequential loss arising from
such changes or other inaccuracies, or any
other loss direct or consequential arising
in connection with information provided in
the publication. There is no requirement
for advertisers in this guide to provide
discounts for AA Members; some individual
advertisers offer concessions and details
of these are indicated in their listings. All
content in advertisements was provided by
advertisers.
All rights reserved. No part of this
publication may be reproduced (except
brief passages for the purpose of review),
stored in a retrieval system or transmitted
in any form or by any means, electronic,
mechanical, photocopy, recording or
otherwise, without prior written permission
of the publishers.
Published in November 2013 by
Club Tourism Publishing
Level 1, 29 Apollo Drive, Mairangi Bay,
North Shore, Auckland 0632
PO Box 101 001, North Shore,
Auckland 0745
T. 09 966 8720 F. 09 966 8721
E. [email protected]
W. www.aatravel.co.nz
Advertising Enquiries:
T. 09 966 8720 E. [email protected]
website.
CONTENTS
5
How to use this guide
46
The Timber Trail
95
7
North Island Map
50
Mountain to Sea Trail
104 Otago / Southland Regional Maps
9
North Island Regional Map
55
Lower North Island Map
105 Clutha Gold Trail
Alps 2 Ocean Cycle Trail
10
Twin Coast Cycle Trail
56
Rimutaka Cycle Trail
109 Otago Central Rail Trail
15
Waikato Regional Map
61
South Island Map
117 Roxburgh Gorge Trail
16
Hauraki Rail Trail
63
Marlborough / Nelson
Regional Map
119 The Queenstown Trail
64
Queen Charlotte Track
68
Dunn Mountain Track
127 New Zealand Road Rules
20
Waikato River Trail
25
Eastland / Hawke’s Bay
Regional Map
123 Around the Mountains Track
26
Motu Trail
72
Great Taste Track
30
Hawke’s Bay Trail
79
West Coast Regional Map
37
Central North Island Regional
Map
80
The Old Ghost Road Trail
West Coast Wilderness Trail
Te Ara Ahi Traikl
85
MAIN: Waikawau Beach just north of Awakino
© Lynne Graham
38
Canterbury Regional Map
Great Lake Trail
90
INSET, RIGHT ABOVE: Lake Mangamahoe
© Tourism Taranaki
42
91
St James Cycle Trail
COVER IMAGE
© Peter Florence / Venture Taranaki
IMAGES
INSET, BELOW: Aerial snowboarder at
Maunganui ski field on Mt Taranaki
© Daily News/Destination Taranaki
Due to high demand, The New Zealand Cycle
Trail Guide will be published again in 2016 with
a distribution of 75,000 copies – a 50% increase
from last year.
04
Cycle Trail Guide
75,000 total copies
Print advertisement size
Double Page Spread
things to do...
Wairere Boulders
Castemus es etea ac in senirit
NZ Cycle Trail
Guide
NZ Cycle Trail
Guide with Print*
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Full Page
$4,995
$3,995
Half Page
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Quarter Page
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$1,250
$850
$625
Rio Sam re commod quame pel in
Eighth Page
nossus Ucienti optaernatur aliquia
Pelenis nosa sequatur, cus sumquae
rehentem aboreptas et explacc
Ectur si dem resto commoluptame
pellabore derspis elit porios aut
vollabori tore num sunt es por
alongside
the trail
Os sum event etur sequO iumquOst,
unt fuga. Modion rem ratem nulparion
cum comnist, coreni simus, qui
dolut voluptam iumquidunt, sitio.
Porrum ipiet ut esediciminci velese
SPECIFICATIONS
nonsedi offictotaque estius ipitiunt
aut restemporit ullute volupta pe cus
porroriti culpa porrum ut officiet ma
Unt. Ebitatis sa voluptu metur,
qui tecum aut doluptatiur,
eumquiam fugitiatur? Quides
con estrum si apid que voloren
Puketi Forest
quianis autem ipis modipsament is
ut optas dio idem rae rendam, untisci
amusamus alic temqui to bearum
eaquis et fugit aut laut et acepel min
repelit iumquam exerunt omnim
nossus.Toriberat harupturios is qui
quibust occus ut asped ullibus mod
HAWKE’S BAY TRAIL
1-4 DAYS
187km
T
LOOK OUT FOR...
Cape Kidnappers
accus venime
et Em a natus dit undit
oressum fugia venis
sinctatur? Ecullab
nis aut perro berum
dollatintur audite
sanda volorum
que nobis am im es
venienda sit fugit
aut etur, que nis et
acest, quidita
maiorporent velique
aut ipsum
quaspe repta velis nonet
corporate volorep
quam, odit plitatium
qui volorro Feressit
erempor ehendunto
turoptem fuem ingulerem
Suitable
3 - Opua to Okaihau (Easy),
and
for novice cyclists, families
cycling
others seeking a very easy
experience
(Intermediate),
2 - Okaihau to Horeke
with a
Regular, experienced cyclists
are over 12
good level of fitness who
years of age
there
Generally good, though
for
is limited-to-no coverage
the quarry,
the Kaikohe tunnel and
repre as et quisit explit aligenis estissu
4 Days / 187km
ressequas autem vellest earum quiatqui
TRAIL GRADES:
3 - Opua to Okaihau (Easy), Suitable
et etur as del illorro vellibus endaecae
for novice cyclists, families and
vid quis et enis magnimi, comnia sed
others seeking a very easy cycling
molore veniam cust a sit laborum
experience
vellum quibus es dernatur, omnisinim
2 - Okaihau to Horeke (Intermediate),
licerebeme nos, que aucon diu intum
quatquos aliquis magnias eosam re
ius nis molum eum nossin nullatem
Regular, experienced cyclists with a
aucitus.
corerum nonsed et lab ium dolupta
eturionest pel inusam faccat etur, nem
ssitatio quiduciam, ad etur, aute es
explaborio. It ut ut es is molorpo ribusci
comnihi ciurest ruptam faccus ea vel
blaborit, ulpa inusdaessi quae nem qui
es dolectat modi quam, occupta tatatet
beatam que
Nic tantrio unum nonsuloctero ad
contioculto ala nius ctero ad contiocul.
Fuliu estelius. O tem, in ses, Emporene
31
A trail map and New
Zealand Cycle Trail
grading for each ride
good level of fitness who are over 12
years of age
Generally good, though there
is limited-to-no coverage for
Cape Kidnappers
et Em a natus dit undit accus venime
Poupou carvings woven throughout the
• Studios, 1, 2 & 3-brm units
• Spa bath units
• High-speed WiFi access
• Large flat-screen TVs
Os sum event etur sequo iumquost,
ut optas dio idem rae rendam, untisci
amusamus alic temqui to bearum
eaquis et fugit aut laut et acepel min
repelit iumquam exerunt omnim
• Friendly, helpful staff
Os sum event etur sequo iumquost,
cum comnist, coreni simus, qui
dolut voluptam iumquidunt, sitio.
cum comnist, coreni simus, qui dolut
Porrum ipiet ut esediciminci velese
voluptam iumquidunt, sitio. Porrum Et
Ucepotiam fac
*Conditions apply. Subject to availability.
ium doloDi ute pla et, officiis volupta
plit quas corum quia vendi rendam
nossus.Toriberat harupturios is qui
necto dolligendae dolloris delest, non
quibust occus ut asped ullibus mod
PUBLIC TOILETS: There are no
harupturios is
que nobis am im es sanda volorum
aborem imi, atiis
public toilets on the trail between
qui odias reped
aut etur, que nis et venienda sit fugit
explaccupta as
Kaikohe and Okaihau. Public toilet
facilities are located at Okaihau (2
estores evel
maiorporent velique acest, quidita
accus, tem velenes
ipsapient endit
quaspe repta velis nonet aut ipsum
que vername
mincto Et quis
quam, odit plitatium corporate volorep
nditatur? Dolore
qui soloreperes
erempor ehendunto qui volorro Feressit
pliquis aperibus
Ponga Park) and Kaikohe (Marino
Court, Library Square) or local cafes.
56 Roydvale Avenue • Christchurch • Email: [email protected]
www.airportpalmsmotelchch.co.nz | Ph: 0800 200 529
Display advertising
custom-designed to
suit your needs
Information on tourism
activities to enjoy while
in the area
33
to pass them safely
• Check for cyclists before opening
your car door.
share
the road
safely
• FREE guest laundry
From $145 per night
water is available along the trail.
present Consequi
• FREE park & fly*
eligent re nullo que soluptaturem qui
Please take bottled water with you.
trail, they tell the stories of our past and
dollatintur audite nis aut perro berum
• FREE airport shuttle*
estinis niae nulpa venisqui delitios adis
DRINKING WATER: No drinking
sinctatur? Ecullab oressum fugia venis
nossus.Toriberat
senirit Rio Sam re commod quame pel in
wineries that afford plenty
Hawke’s Bay Wineries
Lake Omapere - Castemus es etea ac in
Unt. Ebitatis sa voluptu metur,
qui tecum aut doluptatiur,
eumquiam fugitiatur? Quides
con estrum si apid que voloren
• 3min from airport
of places to stop and rest
the Kaikohe tunnel and the quarry,
LOOK OUT FOR...
behind a cyclist until there is space
9
pellabore derspis elit porios aut
porroriti culpa porrum ut officiet ma
aspelis tiberio que nos anditatur autat
pliquis aperibus
ALONGSIDE
THE TRAIL
quianis autem ipis modipsament is
molloreperi cor am, aperuptate lia
que vername
nditatur? Dolore
someone on a bike
• Be willing to slow down and drive
vollabori tore num sunt es por
nonsedi offictotaque estius ipitiunt
blab id ut laborem audia nonsernatus
explaccupta as
accus, tem velenes
A detailed description
of each trail
mincto Et quis
qui soloreperes
The terrain is dotted with
numerous award- winning
aut restemporit ullute volupta pe cus
cum eum con nihictu riscipide vendel
fue con rebus, eni ina, ocri ium furbiti
qui odias reped
estores evel
ipsapient endit
Pelenis nosa sequatur, cus sumquae
rehentem aboreptas et explacc
Ectur si dem resto commoluptame
quiam qui berisitis dolorrovid moluptius
quiaturibus et aut untiisq uistint, que
turning or coming out of a park
• Keep at least a 1.5m gap from
nduciam in cum volorrum fuga. Nequia
ilit, expella utecear ciissit fugitis et
drinking
DRINKING WATER: No
the trail.
water is available along
with you.
Please take bottled water
are no
PUBLIC TOILETS: There
between
public toilets on the trail
Public toilet
Kaikohe and Okaihau.
Okaihau (2
facilities are located at
(Marino
Ponga Park) and Kaikohe
or local cafes.
Court, Library Square)
• Double check for cyclists before
nossus Ucienti optaernatur aliquia
omnes menti pro, C. C. Gra renteri cri
imihicaes At ium aliam
Atus, senata in senit
along the way
Ut lignimu sapiet restisq uiatur
throughout the
Poupou carvings woven
of our past and
trail, they tell the stories
present Consequi
aborem imi, atiis
for cyclists.
Trail Info
TRAIL GRADES:
autem dolesciist, ad mo blautestius in et eossi
beatam que
Tips for people in cars
Trail
id et ut ea inihillor rem elissinimus evendit
es etea ac in
Lake Omapere - Castemus
quame pel in
senirit Rio Sam re commod
nossus.Toriberat
harupturios is
motel
HAWKE’S BAY TRAIL
uiatur
Ut lignimu sapiet restisq
earum quiatqui
ressequas autem vellest
nonsernatus
blab id ut laborem audia
lia
molloreperi cor am, aperuptate
autat
aspelis tiberio que nos anditatur
eosam re
quatquos aliquis magnias
dolupta
corerum nonsed et lab ium
aute es
ssitatio quiduciam, ad etur,
faccus ea vel
comnihi ciurest ruptam
occupta tatatet
es dolectat modi quam,
estissu
repre as et quisit explit aligenis
fuga. Nequia
nduciam in cum volorrum
moluptius
quiam qui berisitis dolorrovid
vendel
cum eum con nihictu riscipide
fugitis et
ilit, expella utecear ciissit
uistint, que
quiaturibus et aut untiisq
endaecae
et etur as del illorro vellibus
comnia sed
vid quis et enis magnimi,
laborum
molore veniam cust a sit
omnisinim
vellum quibus es dernatur,
nullatem
ius nis molum eum nossin
etur, nem
eturionest pel inusam faccat
molorpo ribusci
explaborio. It ut ut es is
quae nem qui
blaborit, ulpa inusdaessi
Illatur, cus volore, sed quaero voloribus serorum
Hawke’s Bay Wineries
(88mm W x 58mm H)
• Make a conscious effort to look out
THE LAND
OF A HUNDRED
PATHWAYS
things to do...
Trail Info
4 Days / 187km
serorum
sed quaero voloribus
Illatur, cus volore,
rem elissinimus evendit
id et ut ea inihillor
et eossi
mo blautestius in
autem dolesciist, ad
ad
Nic tantrio unum nonsuloctero
ad contiocul.
contioculto ala nius ctero
ses, Emporene
Fuliu estelius. O tem, in
(88mm W x 122mm H)
• Eighth Page
HAWKE’S BAY TRAIL
HAWKE’S BAY
Trail
aucitus.
(180mm W x 122mm H)
•Q
uarter Page
safe on the roads...
HAWKE’S BAY
turoptem fuem ingulerem
imihicaes At ium aliam
Gra renteri cri
omnes menti pro, C. C.
ium furbiti
fue con rebus, eni ina, ocri
diu intum
licerebeme nos, que aucon
(180mm W x 250mm H)
•H
alf Page BRAND NEW, STYLISH & AFFORDABLE
187km
T
(370mm W x 250mm H)
•F
ull Page AIRPORT
PALMS
FEATURES
1-4 DAYS
•D
ouble Page *price if New
Zealand Cycle Trail
advertisement
purchased with
any other print
product in our
catalogue
Nga Haerenga, The New
Zealand Cycle Trail, has seen
the government and local bodies
invest in developing a wide
network for cycle tourists that
builds strongly on the 100%
Pure New Zealand brand.
Share the road safely is the AA’s message
for visitors and motorists.
Tips for people on bikes
New Zealand is developing our
reputation as a cycling destination for
visitors.
However, cycling infrastructure around
• Help to be seen by having lights
on your bike and wearing brightly
coloured or reflective clothing.
New Zealand, particularly in our cities,
• Stick to the road rules.
is a developing asset and visitors from
• Use hand signals to indicate when
some countries will find it less advanced
than they may be used to. This means
that at times visitors will be ‘mixing it’
with motorists on the roads.
The AA urges visitors, be they in vehicles
or on bikes, to follow the tips below to
help keep themselves and others safe on
the roads:
you are turning or stopping.
• Ride in single file as much as
possible, especially on narrow
roads.
• If you have a tail of cars behind
you, pull over and let them
pass. A little consideration stops
frustrations boiling over.
Road safety tips for
both cyclists and drivers
The g
the a
trail g
05
Travel
Guides
Free and independent travellers
They could be on their way to you
Independent travellers choose their
accommodation and activities based on the
information they pick up along the way.
That’s why AA Traveller’s Travel Guides are
distributed through New Zealand’s leading
motorhome and rental car companies,
as well as on board the InterIslander
ferries.
05
Travel Guides
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06
Travel around
New Zealand
China
is New Zealand’s
2nd largest visitor market
264,864
Chinese edition
Chinese visitors in 2014
This guide will fill the gap in the market for
$979 million
an all-Chinese language tourism guide that
focuses on the places Chinese visitors like to go
and the things they like to see and do.
spent in 2014
+ 200,000
Chinese living in
New Zealand
Source: Statistics New Zealand,
International Visitor Arrivals, YE Sept 2014
Chinese visitors are more likely than other
nationalities to engage in:
Farm tours, geothermal attractions, gardens,
marae visits, farm shows, Maori performances,
hot pools, shopping
06
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07
Touring Maps
The ultimate in relevant,
concise travel information
Our popular North and South Island Touring Maps are
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In total
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07
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08
Vouchers
Making the budget
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Travellers love seeking out ways to make their money
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Discount Vouchers include everything
from adventure activities to eating out and
accommodation.
08
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25%
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Cnr Great North Rd & Meola Rd, Western Springs
Ph: 0800 MOTAT NZ (668 286)
Email: [email protected] • www.motat.org.nz
2/2015
EXPIRES 31/12/2015
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birthday parties or separately ticketed events • Under 5yrs free
25% OFF IN SKY TOWER
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the
Ph: 09 426 4526 • Fax: 09 426 0526
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09
Directions
AUTUMN 2015
New Zealand’s most read magazine
AA Directions celebrates Kiwi culture.
From great places to inspiring people,
the magazine covers the length and
WILD
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and its magazine reaches 725,000
New Zealanders.
These rates are for advertisements to appear in the classifieds within the Traveller
section of the magazine. General run of magazine rates available on request.
Readership
725,000
*
Circulation
555,702
**
* Source: Nelson Consumer Media Insights
Q1 2014 - Q4 2014
** ABC Audited, June 2014
2
3
Quarter Page
$3960
$3765
$3565
Eighth Page
$1795
$1705
$1615
1/16th Page
$895
$850
$805
2015 ISSUES AND DEADLINES
Issue
Winter 2015
Summer 2015
Bookings
Material
13 May
27 May
Received by Members
13 – 20 July
27 August
10 September
19 – 27 October
SPECIFICATIONS
AFFLUENT MARKET
Reaches more
New Zealanders with a
household income of
$100,000+ than any other
consumer title – that’s
249,000 people!
Frequency Discounts
1/16
Page
Reaches more
New Zealanders who are the
main household shoppers
than any other consumer
title – that’s 360,000 people!
1/16
Page
1/8 Page
Vertical
1/8 Page
Horizontal
1/4 Page
Vertical
1/4 Page Horizontal
• Quarter Page
Vertical:
(88mm W x 122mm H)
Horizontal:
(180mm W x 58mm H)
• Eighth Page
Vertical:
(40mm W x 122mm H)
Horizontal:
(88mm W x 58mm H)
• 1/16th Page
(40mm W x 58mm H)
10
aatraveller.co.nz
So much choice!
The AA Traveller website features almost 3000
places to stay and more than 4000 things to
see and do across New Zealand.
With comprehensive regional content, 101 Must-Do’s for Kiwis and
AA Traveller reviews, planning a trip with aatraveller.co.nz
is easy. Travellers can book accommodation directly on the
AA Online Booking System.
10
aatraveller.co.nz
During 2014, aatraveller.co.nz attracted
an average of 241,000 visitors per month
(unique) and delivered more than one
million pageviews per month.
(Source: Google Analytics).
FEATURES
All Accommodation
and Leisure
advertisers will
receive the following:
Info Page with a
link on the search
results pages
Access to the
Client Admin
Panel to monitor
performance; see
AA Traveller
reviews and
to configure
the AA Online
Booking System
(accommodation
advertisers only)
A “point of interest”
map marker on
aatraveller.co.nz and
aamaps.co.nz
Automatic inclusion
on the AA Traveller
iPhone app.
11
aatraveller.co.nz
Info Page
06
04
01
05
10%
OFF
1. Contact details:
Ph, fax, address, pricing
(all priorities), email and
website direct links
(Priority 1 and 2 only).
7. Discount Vouchers:
Additional print purchase
linked from Info Page
for wide visibility and to
download.
02
03
07
1.
08
2. Links to your own
09
social media networks
8. AA Traveller:
Visitor reviews and ratings
from validated customers.
Facebook and Twitter.
3. Property description:
9. Booking Calendar:
It’s important to include
unique features and
services offered so
potential visitors/guests
can make an informed
decision before
choosing your business.
Easy-to-see grid view
showing rates by room type;
commission-free.
5. Photo Slideshow
4. Location Map
Number of images depends
on priority purchased.
6. Targeted Info Page links:
An additional purchase.
11
aatraveller.co.nz Online Priorities
Priority 1
Priority 2
Priority 3
Priority 4
Accommodation Info Page
$1,400
$1,200
$800
$700
Leisure, Transport & Rentals Info Page
$1,125
$925
$625
$525
$350
$250
$200
$150
1
2
3
4
350
350
350
350
Up to 15
Up to 15
Up to 15
Up to 15
Additional Listing
Search rank result position
Establishment name and address
Tariff range
Business logo if applicable
Unlimited amenity symbols and affiliated logos
Info Page word count (description)
Info Page image count
Link to Info Page from search results
Prices are for 12 months, 1 Nov 2015 - 31 Oct 2016
Table continues next page.
11
aatraveller.co.nz Online Priorities
Priority 1
Priority 2
Link to website on search results
Direct links
Direct links
Website/email on Info Page
Direct links
Direct links
Map display
Access to AA Tourism Online Booking System
Listing on AA Tourism mobile application (iPhone only)
Point of Interest (POI) on: aamaps.co.nz and
GPS navigation unit TomTom
Links to social media – Facebook and Twitter
Ability to load video
Ability to include a downloadable PDF, eg menu
Access to Client Admin Panel for managing content,
inventory and reviews.
PRIORITIES
When a traveller conducts a search on
aatraveller.co.nz, eg ‘motels’ in ‘Napier’ for ‘1-5 January’,
the search results appear in a list based on their ‘priority’.
Priority 1 advertisers appear first, followed by Priority 2,
etc. Within each priority group, the order is shuffled every
30 minutes.
Priority 3
Priority 4
Direct links
Direct links
12
aatraveller.co.nz
Targeted Info Pages
Increase your visibility online &
reach new customers
Accessible
Accommodation
$200
Pet Friendly
Accommodation
$350
Conference
Venue
$500
Prices are for 12 months, 1 Nov 2015 - 31 Oct 2016 (exclusive of GST)
FEATURES
We’ve identified three key
travel-related experiences that
we believe are under-tapped in
the marketplace, but provide
opportunities for operators to
attract new visitors.
A dedicated section
within your Info Page
containing information
and photos relevant to
the targeted theme.
Targeted Info Page
Icon will appear in your
search results listing
with a direct link to the
dedicated Info Page.
Your Info Page will be
included in a special
directory of Targeted
Info Pages.
13
aatraveller.co.nz
Fixed Banners
Increase your visibility
Fixed banners are the ideal way to increase your visibility over a
short period of time, for example around a key holiday season,
event or local activity. Fixed Banners appear on search result
pages based on the location and category you have selected.
Owns this top position of the
search results ahead of all
other priority listings
Start of priority listings
ADVANTAGES
A Fixed Banner always
appears at the top of
a search results page
ahead of all other
listings.
Only one Fixed Banner
is available per page, so
you can ‘own’ a particular
search result page for as
many months as you wish
(subject to availability).
Fixed Banners have a distinct style so
they really stand out from other search
results, but they still include all the
normal search result features, such as
the Book Now button, a link to your
website, your AA Traveller rating, etc.
Fixed Banners appear in
addition to regular search
listings, so you get two
opportunities to deliver your
message.
Prices available on request
14
aatraveller.co.nz
Online Display
Advertising
1
3
Looking for maximum impact to build awareness of your brand?
Online display advertising offers a range of benefits, including:
Change the destination whenever you
• Creative flexibility:
Provide your own advertising or get us
to design an ad for you. You can also
use multiple creatives in rotation, with
automatic optimisation for best clickthrough rate.
like.
• Segmenting:
or within specific sections of the site.
• Reporting:
• Targeting:
When people click on your ad, they will
be taken to a webpage of your choice.
2
Your ad can run across aatraveller.co.nz
You’ll get regular updates on how often
4
your ad was served and how many clicks
it received.
SPECIFICATIONS
Ad Sizes (in pixels)
1 728 x 90 Leader Board
1)
3 670 x 390 Top Carousel
3)
2 300 x 250 Medium Rectangle
2)
4 212 x 250 Special Offers Tile
4)
Prices available on request
15
AA TRAVELLER
E-newsletter
02
AA’s regular travel e-newsletter
Each issue features travel deals, competitions and inspiring travel editorial.
It is holiday planning made easy, with awesome deals and travel ideas
delivered straight into our subscribers’ inbox.
01
KEY
FEATURES
• 250,000 engaged travellers
• Themed issues
• Inspiring travel editorial
• Travel deals
• Competitions
1. BANNER :
2. TILE :
3. PROMO BOX :
• 594 x 144
• 300 x 150 – EDM tile
• 282 x 153 image
• File type: jpg or png
• 300 x 250 – editorial landing pages • Image file type: jpg or png
• Link to your website
• File type: jpg or png
• 52 characters including spaces
• Two banner spaces
available in each issue
• Link to your website
• Link to your website or AA Traveller
Info Page
• $3,000
• Four tile spaces available in
each issue
• $2,000 per issue or $20,000 for
12 months
03
• Four listings available per issue
• $500 per issue
*All rates exclusive of GST
16
Reviews & Ratings
Reviews are becoming an
important part of research
Online traveller reviews and ratings recommendations are fast becoming the
preferred method of research when planning a holiday.
Consumers are talking to each other, sharing opinions and experiences like never
before, and passing judgement on our brands, products and services. We must
all tune into what is being said, and be ready to respond to positive or negative
comments quickly.
FEATURES
AA Traveller reviews and ratings appear in
aatraveller.co.nz search results, on Info
Pages and can be used on your website.
AA Traveller only publishes validated
reviews that come under the following
two categories:
1. Bookings made using the AA Traveller
Online Booking System: when the stay
has been completed, our system will
send out an email inviting the traveller
to post a review.
2. Bookings made directly with your
property: attached to our Client
Administration AA Traveller review
panel is a link you can paste into an
email and send to your guests. This
enables you to generate your own
reviews by alerting people who book
from another source.
We check every
review before it is
published.
There are over
47,000
AA Traveller
reviews online.
17
Hosted Websites
Bring customers to your door
Using a range of attractive, mobile-friendly templates designed
especially for the tourism industry, a website from AA Traveller
Web Builders will extend your marketing reach to local and
overseas travellers.
Web Builders
FEATURES
Our websites are flexible and affordable
Choose a design and colour scheme, then tell us how many pages
you’d like (you can add more later). For most businesses, we
recommend 4-6 pages. Each page should be focused and relevant
to visitors using search engines. (Your Territory Manager can advise
you how to do this.)
Visitor statistics
Log in to your
Admin Panel or
Google Analytics
any time to see
your website’s
statistics.
Search engine
optimisation
Your hosted
website will be
search engine
optimised
when it is built.
Site changes
You can change
text or photos on
your website at
any time, using the
self-serve content
management
system.
Hosted Websites
17
Website Building (exclusive of GST):
1 Page:
HOME PAGE
$500
2 Pages:
$675
3 Pages:
$850
4 Pages:
$1000
5 Pages:
$1150
6 Pages:
$1300
7+Pages:
ACOMM PAGE
LOCATION PAGE
$1300 + $150 per page
FEATURES
Website security
CONFERENCES PAGE
ACTIVITIES PAGE
Your site includes:
•
Firewalled servers and all official security updates
•
Regular scans for suspicious activity and malware
•
Daily back-ups with off-site storage
•
Independently audited network security
•
Constant monitoring of platform performance
All sites include a free ‘Contact Us’ email form and accommodation
sites have free use of the AA Traveller Online Booking System.
17
Hosted Websites
WEBSITE MAINTENANCE / HOSTING PACKAGES
SELF-SERVICE HOSTING
FULL-SERVICE HOSTING
Price
$25 per month
$50 per month
Site changes
You can make as many changes as you wish using the self-serve
Content Management System. If you need us to make changes, our
standard rate of $100/hour applies.
You can make as many changes as you wish using the self-serve
Content Management System, plus we will make up to two
minor changes (up to 30 minutes each) per month on request.
Visitor Statistics
Available in Admin Panel
Available in Admin Panel, plus you will receive a performance
report every six months
Search engine optimisation
When site is built
When site is built, plus updates and reports every six months
Booking System integration
Yes
Yes
Digital performance newsletter Quarterly
Quarterly
Installation of Google Analytics
tracking code
Yes
Yes
Set-up of Google My Business
on your behalf
$50
Yes
Enquiry Form
Free
Free
Domain Name Renewal
Yes (one domain)
Yes (one domain)
Set-up of a new or
transferred domain
$75
$75
Email address
x1 – $108/year x2 – $180/year x3 – $240/year
x1 – $108/year x2 – $180/year x3 – $240/year
17
Hosted Websites
Please Note: all prices are GST exclusive
Rebuild your existing AA Traveller Web
Builders hosted website in a new design
Existing customers can rebuild their site
and receive a 20% discount.
Domain name hosting
If you need an additional domain name for your
website, or you would like to register a domain name
without a hosted website, the price is $25 for each
annual renewal, plus a one-off set-up fee of $75.
Custom web development
If you have special requirements,
our designers are ready to help.
$100/hour.
Copywriting
Logos
Video
Stuck for words? Our professional
copywriters can craft the perfect message.
$150/page (based on 200-300 words/page).
Get a professionally
designed logo for your
business. $350
Keen to try multimedia? Ask us to create a one-minute video
slideshow that you can use on your hosted website, your
aatraveller.co.nz Info Page, and on social media sites. $300
Translation
Link Building
We can translate your site or a portion of your site
for $200/page (based on 200-300 words/page).
Our search exports will get links to your site to
improve your search rankings. $250
CONDITIONS OF ADVERTISING
All advertising material submitted to AA Tourism Publishing Ltd will be subject to
advertising conditions as contained in the Advertising Contract.
AA Tourism
Level 1, Building 2,
61 Constellation Drive
T. 0800 224 843
Rosedale 0632
F. 09 966 8721
PO Box 101 001
North Shore 0745
E. [email protected]
aatraveller.co.nz
AA Tourism may, at its discretion and regardless of whether or not AA Tourism has
received payment for advertising, refuse to publish material provided by Advertisers
and may at any time, whether prior to, or after publication, cancel, reject or refuse to
continue publishing any advertisement without providing any reason for such rejection
or refusal.
..........................................................................................................................................
AA and the AA logo are registered trademarks and the colour combination YELLOW
and BLACK are trademarks of The New Zealand Automobile Association Incorporated.
© The New Zealand Automobile Association Incorporated 2015
All Rights Reserved.

PRODUCT CATALOGUE

Transcription

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