history - Tyson Foods

HISTORY
EXAMPLE: 1930s–1950s
History
HISTORY OF THE TYSON NAME AND BRAND
The concept for the Tyson logo originated as a drawing. Over the decades,
it has been altered so we could effectively market quality products to our
customers and consumers. As you can see, we have come a long way
since 1935.
1930s
It was in 1935 that John Tyson founded the company we know today by
transporting that first load of Arkansas chickens to Chicago, where he sold
them for a profit of $235. We did not have a brand identity in those days, but
John Tyson had established the foundation for what would become the world’s
largest protein business.
1940s
In 1947, our company was incorporated as Tyson’s Feed & Hatchery.
Instead of being just a buyer and seller of chickens, Tyson’s was involved in
the growing process. These were the building blocks for what we now know
as “total vertical integration in the poultry business.”
1950s
Although Tyson’s Feed & Hatchery was not yet a publicly-held company,
it was on the grow. In 1955, construction of the Randall Road Plant in
Springdale, Arkansas, was completed. Tyson’s Feed & Hatchery was now
totally integrated, controlling every step in the production process from farm
to market. In 1959, our company adopted Tyson’s Pride as its brand name
1960s
The first Tyson oval logo was designed by Buddy Wray, former Tyson Foods
President and COO, to fit the Cornish hen packaging. In 1963, John Tyson,
along with his son, Don, took the company public, issuing 100,000 shares of
stock. Upon going public, the company name changed to Tyson’s Foods, Inc.
1970s
The ‘70s was a decade of many tests for our company. Extreme downturns
in the poultry market threatened to close the doors in 1974. Undaunted, a
determined Don Tyson kept going. Logo colors were changed from red, white,
and blue to red, white, and orange, as the red, white, and blue did not show
up as well in the display case. The name was changed to the current Tyson
Foods, Inc., in 1972.
1980s
It was in the ‘80s that growth exploded. Further processed products were
becoming a hit with consumers. The construction of the Chick ’N Quick
plant in Rogers, Arkansas, gave Tyson a distinct advantage in this growing
market. In 1989, Tyson acquired Holly Farms. The acquisition doubled the
company’s size. We marketed the Retail Fresh brand with the Tyson Holly
Farms logo.
EXAMPLE: 1960s–1980s
1990s
The 1990s was an era of expansion as we continued to build a dominance
in the Chicken industry.
®
®
In 1995, the Tyson logo was redesigned to strengthen our company’s colors
and make our image bolder. Tyson launched its Web site, www.tyson.com,
in the fall of 1996.
2000 - 2001
Tyson celebrated 65 years of bringing quality food products to families
across the world. Consumers identified Tyson with our company promise
of “Quality Food You Can Trust.”
EXAMPLE: 1990s
On October 1, 2001, Tyson Foods acquired IBP, Inc., making Tyson Foods,
Inc., the largest protein company in the world. Based on the 2000 Fortune
500 list, Tyson Foods is among the top 70 of America’s largest corporations.
2004-2007
On July 28, 2004, Tyson Foods, Inc., began powering the world! With the
release of the Powered by TysonTM campaign, the logo was modernized
once more. The design was powered up to become more readable and easily
recognized by consumers. The latest logo exemplifies the strength
and power of the brand.
EXAMPLE: CURRENT TYSON LOGO
EXAMPLE: CURRENT TYSON-OLYMPIC BRAND
2008
In January 2008, Tyson announced its sponsorship of the Untied States
Olympic Team with the release of a composite Tyson-Olympic brand.
Tyson Foods is the official Chicken, Beef, and Pork Sponsor of the
2008/2010 U.S. Olympic Team.
Tyson also launched the “Thank You” consumer campaign in 2008. The
campaign communicates to consumers in a fun and engaging way how
Tyson ® products help make “Mom” a Mealtime Hero.
HISTORY
LOGO COLOR GUIDELINES
ONE COLOR LOGOS
In some instances a one-color Tyson logo will be needed.
Below are the approved options:
LOGO COLOR GUIDELINES
TYSON MATCH COLOR
PANTONE®
CMYK
WEB-SAFE HEX
TYSON RED
TYSON ORANGE
PANTONE 186
PANTONE 136
C0 M100 Y81 K4
C1 M27 Y76 KO
CC0000
FFCC33
PMS – 186 Red
Black
PMS – 871 Metalic Gold
PMS 877 Metalic Silver or White
COLOR SPECIFICATIONS
The Pantone Matching System or (PMS) is a reference system for
selecting and controlling ink colors and it is the preferred color standard
when printing the Tyson logo.
TWO AND THREE-COLOR LOGOS
Below are examples of two–color and three–color Tyson logos.
They are the preferred standard and should be used whenever possible.
LOGO USE ON BACKGROUNDS
When the Tyson logo is used on a color background or texture
(backgrounds other than white), a white rule must be visible around
the outer edge of the logo to separate it from the background. The white
rule is the same thickness as the inner red rule on the Tyson logo.
OUTER WHITE RULE
TWO COLOR LOGO
PMS – 186 Red
PMS – 136 Orange
THREE COLOR LOGO
PMS – 186 Red
PMS – 136 Orange
Black
WHITE RULE
INNER RED RULE
Where to Direct Questions
Questions regarding logo guidelines, or artwork should be e-mailed to
Director of Corporate Communications Mike Mohney, [email protected].
Color swatch requests should be e-mailed to Corporate Packaging
Creative Director Tom Cluck, [email protected].
TRADEMARK GUIDELINES
AND ENDORSER BRANDS
TRADEMARK GUIDELINES
It is every Team Member’s responsibility to protect our trademarks
from misuse. Please observe the following trademark guidelines.
CORPORATE NAME
FIRST AND SUBSEQUENT REFERENCES TO TYSON FOODS, INC.
Tyson Foods, Inc., is the world’s largest processor and marketer of chicken,
beef, and pork. More than 100,000 Team Members work for Tyson Foods.
PROPER USE OF THE TYSON NAME
The Tyson brand name is a registered trademark and must be protected.
Failure to use trademarks properly may result in a valued trademark
becoming generic. Examples of trademarks that have become public
property are “aspirin” and “elevator.” The Tyson name or trademark may not
be obscured by any other design or copy.
CORPORATE NAME
Our corporate name is Tyson Foods, Inc. The company name is always to
appear in upper and lower case letters and should always be on one line.
When referring to our company in written form, you should use
Tyson Foods, Inc., initially, and use Tyson Foods for subsequent
references. The words Tyson’s or Tysons are not to be used to refer to
our company or our products because they are not our correct company
name or registered trademarks.
BRAND NAME AND REGISTRATION MARK (®)
How Tyson is used determines whether the registration mark must appear
beside it. If you are referring to the corporate entity (e.g., Tyson Foods, Inc.)
the registration mark is not required.
BRAND NAME AND ®
Tyson® Fast Finish ® garlic wings
Tyson ® Oven Easy ® chicken thighs
When the Tyson name is used as a brand name or a proper noun in the
description of a product, the registration mark is required the first time the
name appears. Subsequent references to the Tyson brand do not require
the registration mark, unless the brand name appears on subsequent pages.
However, the brand name should be in italics.
Tyson® Tasty Selections ® chicken products
Tyson ® Tenderpressed ® chicken fillets
FIRST AND SUBSEQUENT REFERENCES AND ®
Tyson ® Boneless/Skinless Breasts are one of our most popular products.
Tyson fresh chicken is America’s leading brand.
Also, when using the Tyson name as a brand name or a proper noun in the
description of a product, the Tyson name should be in italics.
If the Tyson name as a brand name is preceded by another trademark, use
italics on both trademarks to differentiate the trademarks in addition to using
the ® or ™ symbols.
TYSON FOODS LOGO AND ®
REGISTER MARK (®)
Whenever the logo is used, the registration mark (®) must be used.
The registration mark should be in the same font as the logo (Palatino).
PROPER USE
1. Use the trademark as an adjective followed by the generic name of the product.
A trademark is an adjective and should be followed by the common descriptive/generic name
of the product.
Tyson ® chicken tastes good.
Consumers prefer Weaver ®
chicken fillets.
2. Use the trademark distinctively.
8. When a trademark is used several times, it is only necessary to use
the descriptive designation (®) the first time the mark appears on a page.
Serve the classic tastes patrons still remember and love with Tyson ® pot
roast and meatloaf products. Seasoned, slow-cooked, and made with
quality ingredients, these home-style favorites taste just like homemade.
But since we’ve taken care of most of the steps, gone are the days of
demanding prep. Take your patrons on a flavorful trip down memory lane
with Tyson pot roast and meatloaf.
A trademark should always be used in italics in order to distinguish it from other words.
Wing Stingers® brand
chicken wings.
Lady Aster® brand chicken
cordon bleu.
3. Do not use the trademark in the possessive form.
INCORRECT
CORRECT
Tyson chicken products are
available nationwide.
Tyson’s chicken products are
available nationwide.
4. Use proper trademark notice.
® – designation indicates a federally registered trademark
9. Do not use the ® or ™ when referencing direct quotes by individuals.
TRADEMARK INFRINGEMENT
One of the most important steps in protecting our trademarks is finding
out about infringement. If you suspect possible infringement, notify Tyson
Legal Services immediately. Please provide specific details with your report
(when, how, and where the alleged infringement occured), as well as samples
reflecting the possible infringement whenever possible. Tyson Foods
intends to protect its marks to the fullest extent of the law.
™ – designation indicates the mark has not been federally registered,
but the owner claims common law rights to the mark
5. Do not shorten a trademark – Always use the full name.
A trademark should always be used in italics in order to distinguish it from other words.
CORRECT
INCORRECT
Tyson Any’tizers™
Anytizers
6. Do not split a trademark.
CORRECT
Naturally Better Tenderpressed ®
chicken fillets
7. Always spell the trademark correctly.
Where to Direct Questions
For information regarding the use of trademarks or possible misuse situations,
contact Tyson Legal Services at (479) 290-4099 or (479) 290-4759, or
e-mail questions to [email protected] or [email protected].
INCORRECT
Naturally Better Tenderpressed ®
chicken fillets
TRADEMARK LICENSE AGREEMENT
The Tyson Foods, Inc., logo and other trademarks can only be used by outside
parties with approval from the Tyson Legal Department. Please contact Tyson
Legal Services with any request by outside parties for use of Tyson trademarks
at (479) 290-4099 or (479) 290-4759 to obtain a Trademark License Agreement.
Correct Tyson logo artwork is offered by Corporate Communications,
[email protected] or [email protected].
TRADEMARK GUIDELINES
WITH
WITH
ENDORSER BRANDS
The endorsement of a parent brand adds credibility to endorsed brands in
the eyes of consumers. This brand strategy also allows Tyson to operate in a
variety of categories to differentiate our product positioning.
WHEN TO USE
• Use these logotypes when agreements are in place to use Tyson branded
protein(s) as an ingredient in another company’s product or service.
WHEN NOT TO USE
• Do not use where an established agreement does not exist.
EXAMPLE: (B)
EXAMPLE: (A)
MADE
QUALITY
MADE
WITH
WITH
CHICKEN
QUALITY
QUALITY
CHICKEN
QUALITY
QUALITY
MADE
WITH
WITH
MADE
WITH
WITH
CHICKEN
MADE WITH QUALITY
BEEF
BEEF
MADE WITH QUALITY
BEEF
BEEF
MADE WITH QUALITY
PORK
CHICKENMADE WITH QUALITY
MADE WITH QUALITY
MADE
CHICKEN
MADE WITH QUALITY
CHICKEN
MADE
QUALITY
MADE WITH QUALITY
PORK
MADE WITH QUALITY
PORK
MADE WITH QUALITY
BEEF
MADE WITH QUALITY
EXAMPLE:
(C)
PORK
LOGOTYPE FORMAT PREFERENCE
Preference is given to the horizontal format (Example A). Other horizontal
and vertical alternates are available and can be used. No other angle of use,
distortions, or wrapping of the logotypes are permitted.
PORK
MADE WITH QUALITY
MADE WITH QUALITY
LOGOTYPE COLOR PREFERENCE
Preference is given to the 3-color graphics (e.g. Tyson RED [PMS 186],
Tyson Orange [PMS 136], and White). Two-color and B&W can also be used.
Note: On packaging and labels, a different Tyson RED is used; please consult
MADE WITH Corporate
QUALITY
Packaging and Design at (479) 290-4337 for the proper color
and application.
MADE WITH QUALITY
MADE WITH QUALITY
BEEF
WITH
PORK
CHICKEN
MADE WITH QUALITY
MADE WITH QUALITY
CHICKEN
BEEF
BEEF
MADE WITH QUALITY
CHICKEN
PORK
PORK
BEEF
WherePORK
to Direct Questions
For information regarding the use of trademarks or possible misuse
situations, contact Tyson Legal Services at (479) 290-4099 or
(479) 290-4759, or e-mail questions to [email protected]
or [email protected].
LOGO USE ON
COLLATERAL MATERIALS
ORDERING PRINT MATERIALS
The Tyson Print Shop and Dakota City Print Shop offer the following branded
print materials to Team Members:
COLLATERAL MATERIALS
EXAMPLE: NOTEPAD
John Doe
• Letterhead
• Envelopes
• Notepads
• Mailing labels
• Business cards
For all print orders with the Tyson Family of Logos, contact the Tyson Print
Shop at (479) 290-4203 or email [email protected]
Note: All print orders will require a supervisor’s approval in order to process.
(555) 555-5555
[email protected]
EXAMPLE: MAILING LABEL
ONLINE RESOURCES
The following letterhead templates and FAX sheets are available online at:
http://intranet.tyson.com/forms/letterhead/
EXAMPLE: BUSINESS CARD
• Tyson Foods, Inc.
• Tyson Fresh Meats, Inc.
• Tyson Prepared Foods, Inc.
• Tyson Refrigerated Processed Meats, Inc.
• The Bruss Company
EXAMPLE: ENVELOPE
2210 West Oaklawn Drive
Springdale, AR 72762-6999
R004
EXAMPLE: LETTERHEAD
Where to Direct Questions
Questions regarding print materials should be e-mailed to Director of
Corporate Communications Mike Mohney at [email protected].
LOGO USE
ON SIGNAGE AND
COMPANY VEHICLES
STANDARD COLOR GUIDELINES
The Tyson logo should appear as three colors: red, orange, and white.
Refer to the color guide section of the brand guidelines.
Interior and exterior
location signage
The size of the Tyson logo will be proportionate to the size of the sign being
manufactured. The logo should always be the dominant graphic.
APPROVED EXTERIOR SIGNAGE
OPTION 1: Tyson logo and location name only may appear on
Tyson signage.
OPTION 1:
APPROVED EXTERIOR SIGNAGE
OPTION 2:
APPROVED EXTERIOR SIGNAGE
Location name must be in Helvetica Bold in proportion to Tyson
logo shown. Location text will appear in black only.
OPTION 2: Tyson logo, name of location, and address only may appear
on Tyson signage
Location name and address must be in Helvetica Bold in proportion
to Tyson logo shown.
OPTION 3: Logo only.
OPTION 3:
APPROVED EXTERIOR SIGNAGE
OPTION 4:
APPROVED INTERIOR SIGNAGE
APPROVED INTERIOR SIGNAGE
OPTION 4: Logo only.
Where to Direct Questions
For information regarding branded signage, contact Corporate
Communications Creative Director Chris Hart, [email protected]
or (479) 290-4096
Breeder, Broiler, and Pullet Farms
Flags and Banners
STANDARD SIZE GUIDELINES
The logo should be proportionate to the sign.
FLAGS
The Tyson Foods logo should appear in three colors when used on flags. Refer
to color guide section of the Tyson brand guidelines. As with other uses of
the logo, it should be proportionate to the banner. No flags are to be purchased
through local vendors.
STANDARD COLOR GUIDELINES
Use the two-color Tyson logo. Refer to the color guide section of the Tyson
brand guidelines for logo color specifications. The farm name should be white
letters on a PMS 186 red background.
PLACEMENT
When placing the grower’s name on the sign, be sure that it does
not in any way touch or interfere with the Tyson logo.
Where to Direct Questions
Questions regarding farm signage should be directed to the
Springdale Complex at (479) 290-6403.
Where to Direct Questions
For information regarding company flags, contact Barbara Bowman in
the Corporate Purchasing Department at [email protected]
or (479) 290-4232
BANNERS
Banners may be produced locally by a vendor licensing agreement with the
correct logo or requested through Corporate Communications.
Farm signs are to be kept clean and not allowed to rust or become damaged.
Where to Direct Questions
For information regarding banners, contact Corporate Communications
Account Manager Todd Rudisill, [email protected] or (479) 290-4209.
EXAMPLE: FARM SIGNAGE
EXAMPLE: FLAGS
EXAMPLE: BANNERS
Race for the Cure®
Race for the Cure®
SIGNAGE
THE FOLLOWING NOTES ARE STANDARD GUIDELINES
FOR ALL TRANSPORTATION DIVISION LOGO USE.
Company vehicles
• The Tyson logo must be in color when it appears on company vehicles.
Refer to the color guide section of the Tyson brand guidelines.
• The size of the logo should be appropriate to the design of the vehicle
without distorting the shape of the logo. The size of the type relates to the
design of the vehicle.
EXAMPLE 1:
TYSON FOODS, INC., TRANSPORTATION DIVISION TRUCKS
A Tyson logo appears on both the driver and passenger doors. The logo is
set into the stripes and is even with the center of the stripes. Stripes should
not touch logo. (example 1)
A third logo is placed in the center of the wind deflector above the cab.
REFRIGERATED TRAILERS
On each side of a Tyson trailer there is
a tagline that reads “Have you had your
Tyson today? ® ”, the Tyson logo, and a
plate shot. (example 1)
The Tyson logo is placed on
one door at the rear of the trailer.
The tagline “Have you had your
Tyson today? ® ” is under the
Tyson logo.
(Rear of trailer example right)
COMPANY VANS, AND PICKUP TRUCKS
A Tyson logo appears on both the driver’s and passenger’s door.
Taglines are not to be used. (example 1 and 2) Vehicle identification number
in three-inch black numbers appears on both right and left front fender, as
well as in lower right-hand corner of loading door at rear or drivers side of the
tailgate . (example 1A)
EXAMPLE 1
BUYER AND SERVICE CENTER CARS
These vehicles are white autos (painted GM#11, Ford #9-A or equivalent),
with Tyson logo on both driver and passenger doors. (example 3)
EXAMPLE 2
EXAMPLE 1A
The vehicle identification number appears in three-inch black letters on the
upper left-hand corner of the front of hood and on the right-hand side of the
rear deck. (example 3A)
EXAMPLE 3
EXAMPLE 3A
EXAMPLE 4
GAS TRUCKS AND TRAILERS
A Tyson logo appears on both the driver’s and passenger’s doors. The logo
is set into the stripes and is even with the top of the stripes. Stripes should
not touch logo. (example 4)
The words “Tyson Gas Co.” are on the truck’s tank and on the trailer.
EXAMPLE 5
EGG TRUCKS
A Tyson logo appears on both the driver’s and passenger’s doors. The logo
is set between the stripes and is even with the top of the stripes. (example 5)
There are no markings on the trailer of the egg truck.
COMPANY VEHICLES
TYSON FOODS, INC., LIVE HAUL TRAILER
Tyson logos are placed in the upper left and upper right corners on either
side of the modules on both the front and the back of live haul trailers.
(example 1)
EXAMPLE 1
EXAMPLE 2
EXAMPLE 3
EXAMPLE 4
EXAMPLE 5
EXAMPLE 6
EXAMPLE 7
EXAMPLE 8
TYSON FOODS, INC., YARD TRACTOR
One Tyson logo is placed in the center of driver’s door. (example 2)
TYSON FOODS, INC., GROWOUT TRACTOR
A Tyson logo appears on both the driver’s and passenger’s doors. The logo is
set into the stripes and is even with the top of the stripes. Stripes should not
touch logo. (example 3)
TYSON FOODS, INC., FEED DELIVERY BULK TRAILER
One Tyson logo is place in the center of the back of the trailer. (example 4)
TYSON FOODS, INC., EGG TRAILER
Two small Tyson logos appear in the upper right and left corners on the back
of the trailer. (example 5) One small Tyson logo appears near the end of the
trailer closest to the cab on both sides. (example 6)
TYSON FOODS, INC., CHICK BUS
A Tyson logo is centered on the front of the bus over the cab.
(example 7)
A Tyson logo is centered on the rear of the bus over the back door.
(example 8)
COMPANY VEHICLES
STICKER PLACEMENT POLICY FOR
VEHICLE IDENTIFICATION NUMBERS
Vehicle numbers should be placed on all company vehicles with
reflective stickers or paint.
Vehicle stickers should be white or black two-inch-tall numbers.
Pickups and Cargo Vans:
• Place the identification numbers above the driver’s side headlight
(usually waist high) on the hood of the vehicle.
• Place the identification numbers on the driver’s side of the tailgate (near the
top of the tailgate) horizontally.
• Place the identification numbers on on the side jam of driver door, and on
the dash panel (close to the odometer)
Sedans: (includes Sales mini-vans) and Security Dept. vehicles: Place the
Tyson vehicle identification numbers on the side jam of driver’s door, and on
the dash panel (close to the odometer)
Tractors:
• Place the identification numbers vertically to the left of the driver’s side head
light or horizontally above the driver’s side headlight.
• Place the identification numbers on the driver’s side back corner of the
sleeper, vertically.
Trailers:
• Place the identification numbers on the back left rear driver’s side of
trailer, horizontally.
• Place the identification numbers vertically on the driver’s side front left
corner of trailer.
Miscellaneous Equipment:
When placing vehicle numbers on equipment such as loaders, farm tractors,
lawn mowers, etc., use your best judgement. You may need to utilize a stencil
and paint rather than a sticker. The number should be placed where it can
easily be seen, and not be subject to undue wear and tear.
Where to Direct Questions
For information regarding placement of vehicle indentification numbers, or
logos on Tyson vehicles, contact the Director of Fleet Assets Doug Chadick,
[email protected] or (479) 290-4078
In addition to proper usage and placement of the logo, it is important to
keep vehicles clean. You may contact the Sprindale Long Haul Division
at (479) 290-4438 for information or guidelines on cleaning vehicles.
COMPANY VEHICLES
LOGO USE ON
BRANDED PREMIUMS, APPAREL,
AND UNIFORMS
APPROVED PREMIUM AND APPAREL VENDOR
Signature Sourcing is the only authorized branded premium and apparel
vendor for Tyson Foods, Inc., and is available to all Tyson Foods locations.
Signature Sourcing provides all logo merchandise needs for the company.
Branded premiums, apparel,
and uniforms
EXAMPLE: BRANDED APPAREL
To order branded premiums or apparel contact:
Signature Sourcing
501 N. Main, Suite B
Harrison, AR 72601
Phone: (870) 743-6231
Fax: (870) 743-6257
E-mail: [email protected]
Please note the following:
• For large orders and special events, call Nancy Meyer at (479) 521-1994,
or e-mail at [email protected]. Please plan for large events fourto-six weeks in advance.
• All shirt purchases must be approved by your group president or executive
vice president.
EXAMPLE: BRANDED PREMIUMS
Group names and custom artwork
Group or divisional name will appear below the Tyson Foods logo.
For information regarding approved Tyson Foods group names,
contact the Director of Corporate Communications Mike Mohney,
[email protected] or (479) 290-7351.
EXAMPLE: GROUP NAME
EXAMPLE: CUSTOM ARTWORK
Custom artwork requests may be directed to Corporate Communications.
at (479) 290-6103 or Contact Todd Rudisill, [email protected] or
(479) 290-4209. Custom artwork may need to be designed for the following
reasons: campaigns, events, special awards, or programs. Artwork will be
sent to Signature Sourcing to complete your premium or apparel order.
Where to Direct Questions
For information regarding premiums or apparel, contact Director of
Corporate Communications Mike Mohney, [email protected]
or (479) 290-7351.
UNIFORMS
All Tyson khakis will be ordered from Aramark Uniform Services.
Information about the Aramark program:
• Requirements are listed under the Tyson HR Policy Manual link on
the HR intranet homepage under Tyson Khaki Shirt and Dress Code
Policy 275: http://hrweb.tyson.com/operations/Lists/NavPoliciesProcedures/
AllItems.aspx
• Orders are to be placed with Aramark. Uniform order forms are available
on the Tyson Intranet forms library under Miscellaneous Documents at:
http://intranet.tyson.com/forms
• If a Team Member wishes to purchase additional shirts over their eligible
quantity, they may do so by either personal check or their personal credit
card. Orders may not be processed to a company credit card.
• All orders that were sent to the previous supplier that have not been filled
will be forwarded to Aramark to be filled by them. If you have already placed
your order, do not place a new order with Aramark.
Where to Direct Questions
Questions may be directed to your Human Resources Department. Order
forms may also be obtained through your Human Resources Department.
EXAMPLE: BRANDED KHAKI UNIFORM
PREMIUMS, APPAREL AND UNIFORMS
COMPANY MASCOTS
MASCOT ARTWORK
The Tyson mascots; Buddy, Cowvin, and Curley, were created for both
internal and external use. The mascots are copyright protected. All mascot
images are to include a Tyson logo as well as (©) as part of the image.
Company Mascots
EXAMPLE:
MASCOT ARTWORK
Note:
• Tyson Foods Corporate Communications is the only authorized source for
mascot artwork or products. No other agency may utilize the mascots without
written approval from Corporate Communications.
• For information regarding custom mascot artwork, designs, products, or
premiums, contact Corporate Communications Art Director
Thomas Hardy, [email protected] or (479) 290-5680
• Mascot images are not to be used on packaging or POS without consulting
Corporate Communications.
• The “Mascot Central” Web site has artwork, premiums, and more availabe to
Team Members. Go to http://intranet.tyson.com/3Amigos/ for resources.
MASCOT COSTUMES
Mascot costumes are available for community or promotional events.
The costumes are approximately seven feet tall and are lightweight for
mobility. Rental and mainenace fees apply. Custom designs are available.
EXAMPLE:
MASCOT COSTUMES
EXAMPLE:
CUSTOM MASCOT PRODUCT/PREMIUM
EXAMPLE:
CUSTOM MASCOT ARTWORK
THE TYSON MASCOTS INFLATABLES
The mascot inflatable is available for events. Maximum height and width
stands at 30 feet tall by 30 feet wide. The inflatable is 24 feet deep and each
character weighs aproximatley 500 pounds. It must have a surrounding area
of at least 50 feet for set-up. Rental and service fees apply.
EXAMPLE: MASCOT INFLATABLES
MASCOT FUN FARMS
The inflatable Fun Farns are a maze, obstacle course, bouncer, and slide
all in one! Sure to delight kids ages 4-10. They are availabe for community
or promotional events.
Inflatable Reservations
For information regarding reserving mascot costumes, inflatables, or
playgrounds, contact Jennifer Grondin in Corporate Communications,
[email protected] or (479) 290-6319. Reservation forms also
available at http://intranet.tyson.com/3Amigos/
EXAMPLE: FUN FARM
EXAMPLE: FUN FARM
EXAMPLE: BIG RED
BIG RED
“Big Red” is part of our Tyson
heritage. It is for limited internal
Tyson use only. For information
regarding Big Red, contact
Director of Corporate
Communications Mike Mohney,
[email protected]
or (479) 290-7351
COMPANY MASCOTS