Brownwood BULLETIn

2016 Media Kit
Brownwood BULLETIn
Serving the Heart of Texas Since 1886
SP82342
XNSP83797
Your Community u Your Story u Delivered Your Way
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Welcome to the Brownwood Bulletin
In a world of increasing advertising options,
newspapers continue to be the most trusted
medium and the top choice for shopping and
checking advertising.
We offer a comprehensive selection of quality
digital and print products to help grow
business and more easily navigate the market’s
competitive media landscape.
The Brownwood Bulletin traces its roots to two 19th
century weeklies, the Brownwood Banner and the
Brownwood Bulletin, and became the community’s
first daily newspaper in 1900. The Bulletin’s vision
is to be the leading media organization for Brown
County, by distributing engaging local content and
effective advertising solutions.
Along with its print publications, the Bulletin
updates its readers and community with news as it
happens on its website, brownwoodtx.com.
The Bulletin also publishes the weekly Heartland
Trading Post shopper publication every
Wednesday to more than 6,000 homes in the
Brown County region.
The Bulletin opened its Propel Marketing
franchise in July 2014, offering local businesses
digital marketing solutions such as paid search
marketing, targeted website display advertising,
website creation and maintenance, and social
media marketing services.
The Brownwood Bulletin is proud
to be part of GateHouse Media.
Brownwood BULLETIn
Your Community u Your Story u Delivered Your Way
Serving the Heart of Texas Since 1886
Brownwood BULLETIn
Your Community u Your Story u Delivered Your Way
Serving the Heart of Texas Since 1886
Economic Outlook
The U.S. economy continues to improve and local markets mirror this
progress. Here are some of the top trends:
The Real Estate Market
Median Sales Price of Existing Homes
In addition to recent increases
in home sales, the median sales
price has
increased
significantly
over the past few years.
Source: National Association of Realtors
* Jan-June average
2012
$176,800
2013
$197,100
2014
$208,300
2015*
$215,700
Retail Sales
Retail Sales have been on an
upward
trend since 2009.
Annual
Retail Sales
$2,641
$2,727
$2,868
$2,980
$3,083
$3,191
(in Billions)
2009
2010
2011
2012
2013
2014
Source: National Retail Federation
The unemployment rate has been
Unemployment
steadily decreasing.
We can help guide
your business
through these positive trends and take advantage of the improving
economy by reaching your most desirable potential customers.
[
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Brownwood BULLETIn
Your Community u Your Story u Delivered Your Way
Serving the Heart of Texas Since 1886
Market Profile Brown County, TX
Total Adults 29,731
Gender
Men
14,556 49%
Women
15,175 51%
Brown
Brownwood
•
Age
18-34
35-44
45-54
55+
8,03927%
4,312 15%
4,86416%
12,516 42%
Education (adults age 25+)
College Graduate
5,544
Some College, no degree 6,119
High School Graduate
10,499
Other
3,942
Total Population
38,612
Total Households
15,055
Average Household Income
56,499
$
21% 23%
40%
15%
Total Households 15,055
Home Ownership
Own
Rent
10,60970%
4,446 30%
Household Income
Under $35,000
$35,000-$49,999
$50,000-$74,999 $75,000+
6,332 42%
2,419 16%
2,764 18%
3,54024%
Children at Home
4,84032%
Source: 2015 Nielsen - Brown County, TX
Brownwood BULLETIn
Your Community u Your Story u Delivered Your Way
Serving the Heart of Texas Since 1886
Consumer Expenditures
Total Annual Consumer Expenditures
for the Market
$
(in millions)
746
Key Consumer categories
Expenditure
(in millions)
Apparel and Services
$53
Contributions
$15
Education
$29
Food at Home
$86
Food Away from Home and Alcohol
$62
Health Care
$86
Household Furnishings & Appliances
$33
Housing Related Expenses
$78
Personal Care Products and Services
$15
Pet Expenses
$10
Sports & Entertainment
$73
Transportation & Auto Expenses
$156
Average Annual Consumer
Expenditure (per household)
49,550
$
Source: 2015 Nielsen - Brown County, TX
The Brownwood Bulletin will help
you increase your sales.
[ [
Brownwood BULLETIn
Your Community u Your Story u Delivered Your Way
Serving the Heart of Texas Since 1886
Reach
Print
& Digital Reach
63% of Total Adults
Newspapers
deliver
63% of Men
610
63% of Women
58% of Adults Age 18-54
out of
72% of Adults Age 55+
69% of College Educated Adults
57% of High School Graduates
57% of HHI under $50,000
68% of HHI $50,000+
shoppers.
67% of Homeowners
57% of Families with Children in the Home
Source: Scarborough 2015 R1, Total adults; INA+ Audience
(past 7 day print, past 30 day digital)
Digital Traffic
brownwoodtx.com
Average Monthly Traffic
Page Views
Unique Visitors
415,200
55,500
Source: Google Analytics, October 2015
The Brownwood Bulletin
reaches
your most profitable
customers.
Brownwood BULLETIn
Your Community u Your Story u Delivered Your Way
Serving the Heart of Texas Since 1886
Multi-Media Solutions
The Brownwood Bulletin
is the
for your customized solution.
one source
LifestyLes
Sunday, September 20, 2015
’15
Bulletin
B R O W N W O O D
PIGSKIN
PREVIEW
BROWNWOODTX.COM
Brownwood Bulletin
1D
powered by:
SEASONED
FOR SUCCESS
Most experienced squad of Howard’s tenure
seeks Brownwood’s first district title since 2010
Sandford in
charge in
Early
Bird takes over in Bangs
Season previews:
BY STEVE NASH
Brownwood • Early • Bangs • Howard Payne • Blanket • Brookesmith • May • Zephyr • Victory Life
Comanche • Coleman • Goldthwaite • San Saba • Richland Springs • Santa Anna • Rising Star • Sidney • Mullin
BROWNWOOD BULLETIN
S
[email protected]
ure, it’s a cliche: everybody loves a parade.
An appreciative host of spectators who lined
the streets of downtown Brownwood Saturday
morning surely loved the colorful Brownwood
Feels Like Home Grand Parade, expressing approval for the 43 floats, more than 100 vehicles,
marching bands and dozens on foot who passed by.
Parade Chairman Rick Phelps decided that the grand
marshal for this year’s parade would be law enforcement,
in honor of the late Sheriff Bobby Grubbs and the other
law officers who have died this year.
A pickup with a placard bearing Grubbs’ name and
a caravan of law enforcement vehicles helped lead the
parade away from its staging area in the Bank of America
parking lot and on Clark Street. Representatives of the
U.S. military and World War II re-enactors were among the
parade’s participants.
The parade began at 10 on a morning that couldn’t
seem to decide if the weather was going to be pleasant or
hot. The day would cool off later in the afternoon as rain
fell, but the morning weather seemed to trend toward the
warm side.
While a few spectators commented on the increasingly
warm morning, no one seemed to mind as vehicles, floats
and participants on foot traveled down the narrow downtown streets.
As participants made their way back into the Bank of
America parking lot at the parade’s conclusion, Phelps had
some announcements: The Sisters on the Fly entry was
awarded first place, followed by Kids Inc. with a second
place award and Brownwood Nursing and Rehab with third
place.
Phelps stepped forward to greet participants as they
entered the parking lot. “Hey, thank you for coming …
hey, good job, band … thank you, Scouts, for coming. You
looked great.”
A float carrying Early Middle School cheerleaders passed
by Phelps. “Hey, did y’all have a good time?” Phelps called
out.
Phelps received a one-word answer: “Yeahhh!”
FREE
YourHome
SEPTEMBER/OCTOBER 2015
ChECk out this wEEk’s insERts
Aldi, Brookshires, dollAr GenerAl,
fAmily dollAr, kroGer, seArs,
United, WAlmArt
Serving Brown and surrounding counties
T H E H E A R T L A N D ’ S L E A D I N G R E A L E S TAT E & H O M E L I V I N G M A G A Z I N E
Tuesday, September 29, 2015
www.brownwoodtx.com
Vol. 10, Edition 253
STEVE NASH | BULLETIN PHOTOS
FEATURED PROPERTY
Main photo: Children with the Matrix Cheer and Dance entry pass with the parade down Center Avenue. Small photos from top left, clockwise: 1 — Family members of
the late Bobby Grubbs stand next to a pickup bearing Grubbs’ name before the start of the Brownwood Feels Like Home Grand Parade Saturday morning. From left are
Grubbs widow, Joy, the couple’s granddaughter, Abby Johnson, and the couple’s daughter, Jannell Johnson. 2 — Sisters on the Fly representatives celebrate as parade
chairman Rick Phelps tells them their entry won first place. 3 — Spider Man greets children along Center Avenue. 4 — Flag bearers and a small replica of an Air Force
jet lead off the parade as it moves down Center Avenue. 5 — The American Legion Post 196 entry’s emphasis is on children. 6 — Three riders pass by on horseback. 7 —
Balloons and costumes help make the parade a colorful one.
Custom built, 3500 sq ft
home on 20 acres between
Brownwood and Bangs
2324 Thomas Drive
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STEVE NASH | BROWNWOOD BULLETIN
Brownwood Regional Airport employee Kyle Almand pumps aviation fuel into a single-engine Piper Cherokee. The pilot had just landed the plane after completing a check ride with
Pete Michaud, owner of Brownwood Flying Service and an FAA designated examiner.
City, consultant teaming to create airport business plan
BY STEVE NASH
BROWNWOOD BULLETIN
[email protected]
“Brownwood traffic, Maintenance
One’s going to be out on one/seven
three-five, Brownwood.”
There was little activity at Brownwood
Regional Airport that morning as airport
employee Kyle Almand radioed that
he would be driving a city-owned Ford
Crown Victoria along a portion of the
airport’s longest runway.
The 46-year-old Almand had a fairly
simple task: replacing burned-out light
bulbs in the PAPI (Precision Approach
Path Indicator) lights at both ends of the
runway. The lights assist pilots who are
landing on the runway.
Almand noted the airport’s three wind
socks — one in the grass near both ends
of the long runway, and another one in
the grass near the middle of the runway.
“It’s not unusual to have all three of
them off,” Almand said, noting that they
could all be indicating slightly different
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ABOVE: A Beechcraft Bonanza
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LEFT: Kyle Almand stands next to
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a plane.
STEVE NASH | BROWNWOOD BULLETIN
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Live Longer, Stronger
Look Younger.
More Muscle
Stronger Bones
Less Time Exercising!
A lot of Health and Fitness facilities talk a good talk about their
equipment, staff and flooring but at Abstract, our mission is for
YOU to Live Stronger, Longer! It’s not about us-It’s about you!!
Save Time- Live Stronger- Look Younger - No Contracts- Private
Training.
So lets talk a little about what Health and Fitness benefits a new
client should expect:
Fat Loss
As you will see below, we are losing muscle every year of life
after the age of 25. We are becoming fatter as people and a
nation. According to the newest statistics over 81% of America is
overweight(over fat). This is not a good thing.
At Abstract we help our clients lose as much as 22 lbs. of fat in
only 8 weeks! This is a huge change when you understand that
10 lbs. of fat is the size of a basketball. Through proper exercise,
diet, motivation and accountability our clients lose on average 2
1/2 pounds of fat per week with only two 15 minute workouts. This
is a total training time of just four hours over two months. When
looking for changes in the body remember, it’s not about how
much exercise, it’s about good exercise!! (Please see our Abstract
Challenge page for latest winner!)
New Lean Muscle
As we age we lose muscle,in fact, according to research, we lose
it at a rate of 1/2 a pound a year. That is a loss of 5 lbs. of lean
muscle per decade. This loss of muscle drops our metabolic rate
by 7% every 10 years. Ever wonder why you seem to eat the
same or less as you did when you were 25 but the fat still comes
on? What is the answer to this old problem? Less calories burnt
because we have less lean muscle. By the way, this is a factor of
disuse not aging.
Our clients will see a change in their bodies very quickly. In fact,
usually within 6-8 weeks(if the client comes in with the right
attitude)most will see an increase of 3 lbs. of lean muscle. New
muscle will make a very dramatic change in not only how they
feel but also on their metabolism. This new muscle will equate to
an increase of around 100-130 more calories burnt at rest and a
reversal of years of loss! More muscle will allow our client to lose
fat faster and keep it off.
Stronger Bones
People after the age of 25-30 begin to lose bone at a rate of 1%
year. In just 10 years we will have lost 10% of our bone density.
Most of us have heard about this condition, it has become almost
epidemic, this is called Osteoporosis. Thats the bad news.
The good news is that through proper exercise(Abstract
strength training progam) people like you can stop and
reverse this bone loss! Not only will their muscles get
stronger but their bones will also. Some of our
clients have seen an increase in bone density by
as much as 16% in less than a year! This new
bone helps our clients to take control of a vital
part of their aging process- helping them live
Younger and Stronger.
More Time!
Time is of great importance to all of us.
Life is going at an all time fast pace.
When looking at an exercise program
how many of us have 3-5 hours a
week to devote to getting in better
shape? If you are typical, your
lucky to just stay ahead of what
keeps being heaped upon you.
At Abstract Bodyworks
we save you time. How
would a weekly program
of only 30 minutes fit into
your busy life? How will an
exercise program designed
for you to achieve “3 times
the results in 1/10th the
time” affect the health goals
you have set for yourself?
Understand that this program
will build strength, new bones,
fight Type II diabetes and allow you
to save your important extra time for
other parts of your life!! As a matter of
fact, many of our experienced clients
train only 15 minutes a week. Now that is a
great Return On Investment!
Southern Precision Exercise & Body Works • 4926 NW 39th Ave. • Magnolia Parke • (205) 555-1212
Planned
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What our clients are saying...
“I am 59 years old, and I have been training at Abstract
Bodyworks for about 4 months. During this time, my
two weekly workouts took me less than 30 minutes but
they really changed my life. Infact, I am much leaner
and stronger than I was at 30! I can’t believe that I could
make such a difference in my health and fitness in so
little time.I have to say the Abstract program probably saved my life!”
John A.
“I am 39 years old and I weighed 275 lbs. and diets
had never worked for me. I certainly did not believe
that working out for only 15 minutes twice a week and
cutting my calories was going to work either. However
to my surprise’ “8 weeks” later on after completing the
Abstract Fat loss Challenge, I had lost over 30 lbs of fat!
The great thing is not only am I leaner, but I am much
stronger too.”
Todd B.
“I want to tell you about the great things that have happened to me by working out at Abstract. Since I have
been doing the Abstract exercise program I am not
losing ground i.e muscle loss, bone loss etc. I am growing stronger, not weaker and can still do all the things I
could do in my 20’s. I have more muscle, energy and I
feel younger. You can’t beat that for only 15 minutes
a week! The team at Abstract is now like part of my
family!”
Debra S.
T
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When you first turn into MAS VERDE and drive down the
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The Brownwood Bulletin delivers more than just the news to our
community - it provides high-quality journalism and ongoing support
for the organizations that make a difference in Brown County.
Nobody delivers like the
Brownwood Bulletin.
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brownwoodtx.com
700 Carnegie Street • Brownwood, Texas 76801
(325) 646-2541
Brownwood BULLETIn
Your Community u Your Story u Delivered Your Way
Serving the Heart of Texas Since 1886