pdf - The Daily News

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The Daily News
www.ironmountaindailynews.com
Iron Mountain/Kingsford, MI
2016
RETAIL ADVERTISING RATES (6 col. SAU)
Open Rate $31.89 per col. inch
Annual Contracts
15,000 inches....$13.80
12,000 inches....$14.32
10,000 inches....$14.55
7,500 inches....$14.75
6,000 inches....$15.39
2,000 inches....$15.92
1,400 inches....$16.03
750 inches....$16.13
400 inches....$16.24
200 inches....$16.61
3,000 inches....$15.60
MONTHLY Non Contract Rate
$18.65
Retail Business Builders
Total Publications Per Display SAU
12............$114.36
25...........$221.96
19........... $166.02
32...........$268.43
Church/Charity.....$14.70 Public Notices..........$20.35
T.V. Preview.........$14.75
Extend Your Reach With Our Tuesday Distribution Shoppers Guide (TMC)
5,500 Copies Distributed to Non Subscribers of The Daily News
TMC $7.99 PCI $2.20 pick up rate
Legal Rate (9 Column Format)
$21.75 per folio, 1st insertion.
$8.95 per folio for each subsequent insertion.
$65.25 Minimum charge on all legals which
appear one time.
$92.10 Minimum charge on all legals which
appear twice or more.
Affidavit Fee $15.00 each.
Political and transient advertising based on rate card as earned. Ads must be paid in advance.
Visit Us On The Web - ironmountaindailynews.com
CLASSIFIED DISPLAY RATES (9 col.)
Open Rate $15.00 per col. inch
ANNUAL CONTRACTS
Inches Per Column Inch
5,000......................$11.81
3,000......................$11.87
1,500......................$12.02
Inches Per Column Inch
1,000......................$12.25
500......................$12.47
250......................$12.80
MONTHLY Non Contract Rate
$14.22
CLASSIFIED BUSINESS BUILDERS
Total Publications - Per Column Inch
12 ....$85.89
25.......$166.70
19 ....$123.03
32.......$201.81
Help Wanted Business Builder - 12 Times.............$95.96
Classified Deadlines: Display ads same as retail advertising.
Word ads: 2:00 p.m. business day prior to publication.
*WORD ADS 5 LINES OR LESS
1-3 times..........$31.70 9 times........
$64.10
6 times.............$48.50 12 times......
$85.20
*Includes FREE pickup in TMC and internet
• Happy Ads/Cards of Thanks...$14.65 per column inch + $1.00(Web)
• Private Party Ads/15 words...6 Days/$17.00
(items under $250 from Non-Commercial Advertisers.)
• Stars & Grabbers ...$2.00 per day • Bold...$1.00 per line per day
• Blind Box Charge... $15.00
• Help Wanted/ Bids Wanted Advertising...$15.14
OBITUARIES
Minimum Charge $57.55 (6 SAU inches and under)
$5.90 Per inch extra charge for every inch exceeding 6 Inches
Process Color Picture $40.00 Per Publication
ironmountaindailynews.com • Online Results Second To None
Dining Club: 1 time per week,
3 times per week,
6 times per week,
Sigs:
single
double
each for multiples
Humane Society:
per spot
Bingo Ball Sponsorship 1col. x 1.25”: $25.75
Front Page 1x1.25:
includes process color
Front Page 4x1.25:
, Includes process color & website
ad on Local News Page
Top of page 3 6 col.(10”) x 3” $387.00 Includes Process Color
Special Section Rate:
per Col. Inch, incl. Spot color
Combo Rate:
per Col. In.
Grocery Rate:
per Col. In.
Church Sigs:
Specialty Rates-2016
4
$62.75
$57.60
$53.50
$50.40
$49.35
8
$62.75
$57.60
$53.50
$50.40
$49.35
12
$62.75
$57.60
$53.50
$50.40
$49.35
16
$65.89
$60.48
$56.18
$52.92
$51.82
20
$69.19
$63.51
$58.99
$55.57
$54.41
24
$72.65
$66.68
$61.94
$58.35
$57.13
28
$76.28
$70.01
$65.03
$61.27
$59.99
32
$80.09
$73.52
$68.29
$64.33
$62.99
36
$84.10
$77.19
$71.70
$67.55
$66.14
40
$88.30
$81.05
$75.28
$70.92
$69.44
44
$92.72
$85.11
$79.05
$74.47
$72.92
48
$97.35
$89.36
$83.00
$78.19
$76.58
Single Card
$55.35
$55.35
$55.35
$55.35
$55.35
All Sizes
$48.20
$47.20
$46.10
$45.10
$44.10
$45.10
$45.10
$45.10
$45.10
$45.10
Single Card
Deadline-must be received between 8 and 11
a.m. one week prior to insertion. (MondayFriday).
Quoted rates apply to preprints containing
advertisements from only one local advertiser.
Quoted rates do not apply to preprints intended
for National distribution. Must be shipped to:
Copies Required Mon. - Friday 6,800
Sat. 7,500
ZONED CIRCULATION UNDER 4,000....Add
20% to Above Prices.
Customized Zoning: $75.00 per thousand.
Inserts over 48 tabloid pages - add 5% per 4
page increments.
Two cents per insert folding cost will be
added to inserts too large for the paper.
Quoted rates apply for inserts of normal
shape and size. We reserve the right to
refuse or charge additional for inserts of
unusual shape and size or inserts that are
difficult to handle.
2016 BUSINESS BUILDER AD CAMPAIGNS
SPECIFICALLY DESIGNED TO HELP YOUR BUSINESS GROW.
Flexibility • Simplicity • Consistency • Economy
Package
One
Package
Two
• 12 Total Runs
(7) Daily News • (2) TV Preview
• (3) Shopper’s Guide (TMC)
1”
1.5”
2”
2.5”
3”
3.5”
4”
4.5”
5”
5.5”
6”
DISPLAY
HELP
WANTED / BIDS
CLASSIFIED
114.36
171.54
228.72
285.90
308.77
360.23
411.70
463.16
514.62
566.08
617.54
95.95
143.93
190.90
239.88
259.07
302.24
345.42
388.60
431.78
474.95
518.13
85.88
128.82
171.76
214.70
231.88
270.52
309.17
347.81
386.46
425.11
463.75
• 19 Total Runs
1”
1.5”
2”
2.5”
3”
3.5”
4”
4.5”
5”
5.5”
6”
Package
Three
1”
1.5”
2”
2.5”
3”
3.5”
4”
4.5”
5”
5.5”
6”
221.95
332.93
443.90
554.88
599.27
699.14
799.02
898.90
998.78
1,098.65
1,198.53
HELP
WANTED / BIDS
CLASSIFIED
166.00
249.00
332.00
415.00
448.20
522.90
597.60
672.30
747.00
821.70
896.40
138.40
207.60
276.80
346.00
373.68
435.96
498.24
560.52
622.80
685.08
747.36
123.00
184.50
246.00
307.50
332.10
387.45
442.80
498.15
553.50
608.85
664.20
Package
Four
• 25 Total Runs
DISPLAY
DISPLAY
HELP
WANTED / BIDS
CLASSIFIED
186.84
280.26
373.68
467.10
504.47
588.55
672.62
756.70
840.70
924.86
1008.94
166.70
250.05
333.40
416.75
450.09
525.11
600.12
675.14
750.15
825.17
900.18
• 32 Total Runs
DISPLAY
1”
1.5”
2”
2.5”
3”
3.5”
4”
4.5”
5”
5.5”
6”
268.43
402.65
536.86
671.08
724.76
845.55
966.35
1,087.14
1,207.94
1,328.78
1,449.52
HELP
WANTED / BIDS
CLASSIFIED
227.80
341.70
455.60
569.50
615.06
717.57
820.08
922.59
1025.10
1,127.61
1,230.12
201.80
302.70
403.60
504.50
544.86
635.67
726.48
817.29
908.10
998.91
1,089.72
Three Inches Or Larger 10% Off
(This has been already adjusted on above chart)
Think Color Doesn’t
?
Grab Attention
it just did...
A Color Ad Boosts In Depth Reading
60% More Than A Black & White Ad.**
Local
National
Shopperʼs Guide discounted 50% on a pickup
(one week advance reservation on special colors)
One Color $2.50 PCI Per Color
Minimum Charge One Color $21.35
Two Colors $3.20 PCI Minimum Charge $42.65
Process Color $4.35 PCI Minimum Charge $82.00
National Advertising Rates
ROP Advertising Good Thru June 30th
$31.89 Per Column Inch Display
$31.89Per Col. In. Class Display
$14.17 Per Column Inch TMC
Pre- Printed Sections Daily & TMC
4-8 Tab Pgs.....$78.84 Per M 12 Tab Pgs....$78.84 Per M
16 Tab Pgs......$85.74 Per M Single Card...$60.99 Per M
Zoned Circulation Under 4000 - Add 20% to Above Prices
Custom Zoning $77.25 Per M
We require camera ready copy. Ads over 19 inches deep, charged as a full column.
**Source NAA Ad Elements Study, (How to Win and Hold Consumerʼs Attention - The Elements of Effective Newspaper Advertising).
Brand Builder One Year Awareness Agreement
A creative and proven method of advertising
that will effectively “Build” the “Brand” of
your business within your market by placing
your business name in the minds of the
consumer when they are in the need of your
service or product. Attractive
Rates....Impressive Results!
ROP & TMC
$355
12/Month
$457
16/Month
$665
24/Month
$510
12/Month
$671
16/Month
$984
24/Month
One Year Contract allows the above rates to remain fixed during the contract period and are exempt from rate increases.
Unfulfilment of this agreement will result in space used re-billed at the higher earned rate.
Business______________________________
Representative
The Daily News
Account Executive
Date Advertising to Begin:
Account Director
2016
Brand Builder Two Year Awareness Agreement
A creative and proven method of advertising
that will effectively “Build” the “Brand” of
your business within your market by placing
your business name in the minds of the
consumer when they are in the need of your
service or product. Attractive
Rates....Impressive Results!
ROP & TMC
$323
12/Month
$427
16/Month
$633
24/Month
$483
12/Month
$639
16/Month
$953
24/Month
One Year Contract allows the above rates to remain fixed during the contract period and are exempt from rate increases.
Unfulfilment of this agreement will result in space used re-billed at the higher earned rate.
The Daily News
Business
Representative
Account Executive
Date Advertising to Begin:
Account Director
The Daily News
Iron Mountain MI
Insert Zoning Sheet 2016
Zone D
Caspian
49915
Gaastra
49927
Iron River 49935
Long Lake 54542
Stambaugh 49964
Zone E
Alpha
49902
Amasa
49903
Zone F
Crystal Falls 49920
Zone
A
Zone B
Armstrong Creek 54103
Dunbar
54119
Fence
54120
Florence
54121
Goodman
54125
Niagara
Channing
49815
Felch
49831
Foster City
49834
Hardwood
49807
Sagola
49881
Republic
49879
Kingsford
49802
Quinnesec
49876
Iron
Mountain
49801
Zone C
Loretto 49852
Norway 49870
Powers 49874
Vulcan 49892
Hermansville 49847
54151
Pembine 54156
Wausaukee 54177
Amberg
The Daily News
Michigan
Zone A-3987
Zone C-993
Zone D-342
Zone E-460
Zone F-284
Wisconsin
Zone B-1312
Mail
Zone M-120
Total - 7,498
54102
TMC
Michigan
Zone A-2397
Zone C-696
Zone D-932
Zone E-345
Zone F-125
Wisconsin
Zone B-1005
Total - 5,500
For more information or to place your ad, call
The Daily News
UP ADVANTAGE
CIRCULATION
Total Circulation
Newspaper
Iron Mountain Daily News
Escanaba Daily Press
Marquette Mining Journal
Houghton Mining Gazette
Alpena News
*AUDITED PAID CIRCULATION
Total Circulation
7,498
6,500
12,086
6,479
9,243
Total Newspaper Coverage/per Market
Daily News, Iron Mountain
Dickinson
Iron
Menominee
Florence, WI
Marinette, WI
7,498
Daily Press, Escanaba
Delta
Menominee
Schoolcraft
Mining Journal, Marquette
Marquette
Schoolcraft
Alger
Luce
Baraga
Mackinac
12,086
Daily Mining Gazette, Houghton
Houghton
Ontonagon
Keweenaw
Baraga
Alpena News, Alpena
Alpena
Alcona
Iosco
Montmorency
Presque Isle
9,243
6,500
6,479
The Daily News
68.5
The Daily News
65.5
The Advertiser
12.0
The Advertiser
3.5
Iron County Reporter
1.0
Iron County Reporter
.5
Direct Mail/Flyer
7.5
Direct Mail/Flyer
.5
Internet
.5
Internet
5.0
Direct Contact
1.0
Direct Contact
3.5
Other
.5
Other
1.5
Donʼt Know
9.0
Donʼt Know
20.0
Total
100.0
The Daily News
51.5
The Advertiser
17.0
TV Station
3.5
Direct Mail/Flyer
2.0
Internet
3.0
Yellow Pages
1.5
Billboards
1.0
Direct Contact
1.5
Word-of-Mouth
1.0
Other
1.0
Donʼt Know
17.0
Total
100.0
Total
100.0
The Daily News
62.0
The Advertiser
9.0
WJNR
.5
TV Station
1.0
Radio Station
.5
Direct Mail/Flyer
.5
Internet
1.0
Yellow Pages
4.0
Billboards
.5
Word-of-Mouth
3.5
Direct Contact
3.0
Donʼt Know
14.5
Total
100.0
Source: Pulse Research September 2009
The Daily News
Iron Mountain/Kingsford, Michigan
(Published by Ogden Newspapers, Inc.)
*Dickinson, * Iron and Menominee in Michigan
*Florence and Marinette in Wisconsin - Since April 11, 1921
(*Primary coverage areas)
• Monday - Friday (Evening Publication)
• Saturday “Weekend Edition” (AM Publication)
• Monday - Friday 6,800
• Saturday - Sunday “Weekend Edition” 7,498
•Visit our Web Site at: ironmountaindailynews.com
_TMC (Tuesday Distribution) _TV Weekly Magazine (Friday)
_What’s UP Regional Monthly Publication 1st Week of Each Month
_Commercial Printing _Single Sheet Printing _Business Cards
Brides-to-be and members of their wedding
party look forward to this popular special
edition published by The Daily News. This
publication will include helpful planning tips for
the newly engaged along with planning the
perfect wedding. Make these couples aware of
your services at the time that is most
important to them.
2015
Senior
Lifestyles
The Daily News
The Daily News
The Daily News
The Pine Mountain international ski jumping
competition is probably the major tourism
event of the year in our market. Here is your
chance to market your business to the
thousands of ski jumping fans that will attend
this event. Additionally, as this edition is filled
with current statistics, it becomes a keepsake/
souvenir, extending the value of your
marketing message.
75th Annual
International
Continental Cup
Ski Jumping
February 7-8-9
Iron Mountain, Michigan
The Daily News
July is the month that we publish our special
edition focused on the needs and interests of
our mature citizens. This special section will
include helpful hints, things to do,
accomplishments, health tips and other
relevant material. This is an excellent
publication to reach this specific age group.
A Supplement To The Daily
News
We know.... it’s hard to believe but the
summer season is coming to a close and it’s
time to get those projects completed as well
as get ready for the cold and snowy weather
that’s just around the corner. This interesting
special edition will feature the latest energy
saving ideas as well as great advertising values
that will help everyone get prepared for the
winter months ahead.
The Daily News annual Baby Edition, featuring
babies born in the previous year, is a proven
high readership edition. Each year we are
required to print hundreds of extra copies to
accommodate this high demand. Don’t miss
this opportunity to welcome our newest
citizens and market your products/services to
this young family demographic.
The logging related industry employs more
people in our market than any other. VERSO,
Stora Enso, LP, Khoury and the list goes on and
on. This positive niche publication takes a look
at modern logging techniques as well as an
occasional look at the past. If your business is
logging related, this is an edition you will want
to be a part of. Plus, we always distribute
additional copies of this publication at major
logging shows.
As the snow melts and spring fever hits,
homeowners look forward to getting those
home improvement projects started. This
special section is the perfect opportunity to
remind our readers where they can get the
supplies and know-how to complete those
projects. Take this opportunity to jump-start
your spring business.
Deer hunting season is a major event in the
Upper Peninsula of Michigan and Northern
Wisconsin...it’s almost a national holiday. Schools
close, most locals take vacation time and area
motels are filled with out-of-towners
with money to spend. This Deer Hunting Edition
is filled with hunting related stories and photos
as well as advertising specials and services that
are of interest to this lucrative group. Make sure
that your business is part of this special edition.
2015 This keepsake special edition features
Each year our Northern Profiles magazine
focuses on a specific theme. Past issues have
included - Pioneer Families, Hometown Fame,
Then & Now, People Behind the Scenes, Every
Picture Tells a Story and more. As always, this
high-quality stitched and trimmed magazine,
with a glossy cover, is an edition that our
readers keep for quite some time. In fact,
many of our subscribers have collected them
all. If you’re looking for a publication with
extended shelf life, this is one of the best.
individual photos of the entire graduating
classes from the eleven school districts in our
market. What a great opportunity to show
your support of these young adults and their
families.
This colorful mini-tabloid is the first of three
editions published during the summer months
that feature the tourist attractions and fun
things to do in the central UP and northeastern
Wisconsin. Get extra mileage out of your
advertising investment with the frequency
discounts available as well as the additional
copies of these publications that are distributed.
Holiday
Recipe
Guide
New twists on classic
recipes
Main dishes
Soups
Salads
Beverages
Desserts
November, 2015
A Special Section From
The Daily News
The Daily News has published a Holiday
Cookbook for over 25 years. As always, we
solicit favorite recipes from our subscribers
and readers, which guarantee that they are all
the best of the best. This is another special
edition that continues to be collected by our
subscribers and we print hundreds of extra
copies to keep up with demand. Don’t miss
this great opportunity.
The Daily News ~ Guaranteed Advertising Results
PAYMENT TERMS • RATE POLICIES
CONTRACT AND COPY REGULATIONS
• All invoices are net and payable when rendered.
• Every effort will be made to meet reasonable position
requests. Failure to meet these requests will not constitute
cause for adjustment, refund or rerun.
• Publisher reserves the right to require prepayment for any
advertising placed.
• The newspaper retains ownership and all rights to any
advertisement it produces.
• A signed contract and approved credit application are
required to earn other than open rate.
COMMISSIONS AND TERMS OF PAYMENT
• National Agency Commission 15 percent on all national
advertising. Net 30 days.
• Local retail and classified rates are available only to local
retail and service establishments dealing directly with
customers.
• Open and contract rates for retail and classified space are
non-commissionable.
ADVERTISING RATE POLICIES
• The publisher reserves the right to refuse or cancel any
ADVERTISEMENT at any time, for any reason.
• The Daily News does not accept brokered advertising.
• The Daily News will not extend credit for advertising
orders or space reservations that claim sequential liability.
• A late payment charge of 1-1/2% per month will be added
to all delinquent balances 30 days and older.
• All going-out-of-business and temporary or seasonal
business advertising must be prepaid.
• All political advertising must be prepaid and conform to all
applicable laws.
• The publisher reserves the right to revise advertising rates
upon 30 days notice.
• Alcoholic beverage and tobacco advertising accepted.
• Advertising simulating news is set in body type. News heads
not permitted. Copy carries word “Advertisement” and 3 pt.
dividing rule. Where composition cannot be confined to
space ordered, the space used will be billed.
• All advertising credit balances must be taken in-kind (i.e.
through additional advertising) and must be taken in one year.
• PUBLISHERS LIABILITY
The publisher shall not be liable for slight changes or
typographical errors that do not lessen the value of an
advertisement. The publisher’s liability for other errors is
strictly limited to publication of the advertisement in any
subsequent issue or the refund of any monies paid for the
advertisement.
• INDEMNIFICATION
The advertiser and/or advertising agency agrees to defend and
indemnify the publisher against any and all liability, loss or
expenses arising from claims for libel, unfair competition,
unfair trade practices, infringement of trademarks, copyrights,
trade names, patents or proprietary rights or violation of
rights of privacy resulting from the publication of the
advertiser’s advertisement.
SPECIAL SERVICES
• Advertising layout service available to all advertisers. Sales
staff and creative services will assist advertisers with layout
and production art.
• Clip-art services, including contemporary cuts and
illustrations are available for ads at no charge to the
advertisers.
• Proof available for all ads 30 inches or larger, providing all
copy has been submitted by proof deadlines.
DEADLINE SCHEDULE
Ad Runs
Deadline
Monday...............................................Thursday 5 p.m.
Tuesday.....................................................Friday 5 p.m.
Wednesday...........................................Monday 5 p.m.
Thursday................................................Tuesday 5 p.m.
Friday...............................................Wednesday 5 p.m.
Saturday...........................................Wednesday 5 p.m.
T.V Preview (Friday)..........................Friday 12 Noon
Advertising News (Tuesday).......Wednesday 5 p.m.
Above deadlines apply for legals and obituaries also.
• Tearsheets will be provided, when requested, to all
advertisers. The number will be determined by the nature and
need of the business.
• FAX, Quick Copy and Lamination Services are available.
• Commercial printing service on a per bid basis. Variety of
web widths available including stitched and trimmed tabs.
• Single sheet printing services available. Call for specific
quotes.
Mechanical Measurements
Page Depth...............................................211⁄2 inches
Page Width..............................6 column - 10 inches
Classified..................................9 column - 10 inches
Full Page.......................................129 column inches
Double Truck..............................268 column inches
Tabloid Pages (6 column format)..10 inches wide
10 inches deep • 60 total inches
Stiched & Trimmed Mini Tab 3 column 7.167 inches wide
10 inches long • 30 total inches
Other Web Widths Available
SPECIAL ROP UNITS - Double Trucks Accepted. Must Be At Least 16”
Deep. A Charge Of 10 Inches Is Made For The Gutter.
• The Daily News
• PO Box 460
• Iron Mountain, MI 49801
Publisher/General Manager
906-774-2772
Ext. 11
Fax 906-774-7660
Advertising Director
906-774-2772
Ext. 35
Fax 906-774-9545
[email protected]
m
[email protected]
Classified Supervisor
906-774-2772
Ext. 21
Fax 906-774-1285
Managing Editor
906-774-2772
Ext. 40
Fax 906-774-1285
[email protected]
[email protected]
Circulation Director
906-774-2772
Ext. 18
Fax 906-774-1285
Accounting Manager
906-774-2772
Ext. 19
Fax 906-774-7660
[email protected]
[email protected]
We are committed to providing our readers and advertisers with a product that informs, enlightens
and reflects our community and promotes its prosperity. Because customer satisfaction is our first
priority, we will continue to look for value and services that will make your advertising with The Daily
News a better investment than ever before. Please let us know how we are doing. We welcome your
comments and criticisms so we can continue to make The Daily News a newspaper that reflects the
views ot the community and provides maximum return on investment for you.

pdf - The Daily News

Transcription

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