A Changing City - Rotary Club of Milwaukee

A Changing City - Rotary Club of Milwaukee

Milwaukee
A Changing City
Presented by:
Gary Grunau, President
Schlitz Park
July 2014
How Have We Changed?
1950-1975 – Urban Flight
1975-2010 – Schlitz Park
2010-2014 – A different world
Future of Milwaukee
• Can we compete in the new world?
Largest Employers in 1970: Milwaukee, WI
Allis-Chalmers
Manufacturing
11,500
A.O. Smith
Manufacturing
8,000
Briggs & Stratton
Manufacturing
7,400
Allen-Bradley
Manufacturing
6,500
Delco Electronics
Manufacturing
5,000
Harnishfeger
Manufacturing
4,450
American Motors
Manufacturing
4,000
Jos. Schlitz Brewing Co. Brewing
2,800
Pabst Brewing Co.
Brewing
2,600
Miller Brewing Co.
Brewing
2,400
Source: UWM Dept of Econ.
.
1970’s Schlitz Brewing Company
October 1983
Brewery Works purchases Schlitz Brewery
from Stroh’s Brewery



an abandoned brewery & neighborhood
Trostel Tannery - Prison Site
Brewer’s Hill
1985-1995 Schlitz Park (free parking/neat buildings)
1986 United Way
1990 Milwaukee Education Center

800 student Middle School

Now High School for Golda
Meir
2001 Time Warner (Employment 800)
2005 MYAC
2007 Manpower Group (Employment 1000)
2009 Edge Condominiums
2011 Beerline B Housing (140 units)
1985 The River, North of Schlitz Park
2010 The River, North of Schlitz Park
Upper RiverWalk District =
$600 million in development
2010 Schlitz Park
2010 SCHLITZ PARK
OCCUPANCY
Total Campus SF: 1,200,000 SF
Projected Vacancy:
400,000 SF
Occupancy: 800,000 SF
Economy and development in trouble
2010 – A Different World for Cities


Urban housing grows faster
than suburban housing
Home values are inverted
77% of Millennials prefer
living in urban areas
1980- 66% of people age
17 and older had a driver’s
license
2010- 47% of people age
17 and older had a driver’s
license
Walk & Bike & Transit
MILWAUKEE 2010
Riverwalk System
Pedestrian & Bike friendly downtown
Downtown housing




Grows 27% in last 15 years
Downtown population of a young, creative,
innovative workforce


Creative Alliance and Newaukee
“Downtowns Get a Fresh Lease”
“Suburbs Lose Office Workers to Business Districts, Reversing
a Postwar Trend Caused by Expressways”
“Young people don’t want to be out on the fringe”
“Since early 2009…occupied office space increased
downtown but dropped in the suburbs”
Wall Street Journal, 12/13/2010
Schlitz Park:
The Best of All Worlds
 42 acre vibrant campus
 Lifestyle amenities
 “Work, Play, and Live”
Building & Grounds Updates
 Three fitness centers free for tenant use
 New Commons areas and meeting facilities
 Free campus-wide Wi-Fi
 New green spaces
 Electric Vehicle Charging Stations
 Preferred parking for dual fuel vehicles
Lifestyle Enhancements
 “Bicycle Friendly Schlitz Park” environment
 A complete schedule of tenant enrichment events
 Sponsorship of community rowing, biking and running
events- Schlitz Park Miler, Corporate Challenge
 Take Out Tuesdays
 Wellness Services provided on-site
 New dining options through Schlitz Park Café and soon to
be opened Brown Bottle
 Creation of Brewhouse Square
November 2013
November 2013
November 2013
8/1/14
Stock House and Brewhouse Square
LEASING RESULTS
Vacancy 2010: 400,000 SF
Vacant 2014:
120,000 SF
(or 90% leased)
Schlitz Park has become a vibrant campus
We can compete in the new world!
New Tenants
 1,000 New Jobs
FUTURE OF CITIES BY 2025

Strong growth of millennial graduation

Only 25% of homes will have children

There will be as many single person
households as there are families

There will be 60 million people added in the
U.S. in the next 30 years - 90% will live in
cities
In This New World,
Can We Learn From the Past?

Miller Park Downtown

$289 Million in 1991 – local transit

$860 Million modern regional transportation
system

Bike path on Hoan Bridge

Regional cooperation on water & other items
In This New World, Can We Compete?
1.
Bike Share
Bike Share
Seattle
Portland
Madison
Minneapolis
St. Paul
Salt Lake City
Boulder
Omaha
Pittsburgh
Chicago
NYC
Indianapolis
Bay Area
Denver
Boston
Columbus
Cincinnati
Louisville
Kansas City
Nashville
DC
Charlotte
Chattanooga
Atlanta
San Diego
Ft. Worth
Austin
San Antonio
Broward Co.
Miami Beach
Population Density
people per square mile
8,613
Chicago
5,258
Milwaukee
4,804
Denver
Madison
3,502
Minn-St.Paul
3,383
3,186
Columbus
2,326
Kansas City
1,881
Charlotte
1,695
Nashville
0
1,500
3,000
4,500
6,000
7,500
9,000 10,500
Source: 2010 Census
Bike Share
Bike Share
Bike Share
100-200 Stations
1000+ Bikes
In This New World, Can We Compete?
1.
Bike Share
2.
Transit
Transit – The Old #15 Line
Transit – Modern Rail Systems
Portland Streetcars
Seattle Streetcars
Transit
Brady Street
Initial Route plus
Extensions
The Brewery 
Bradley Center 
Wisconsin Center 
Grand Avenue
 Public Market
 Intermodal/Amtrak
UWM
Brady Street
Initial Route plus
Extensions
Arena
MSOE
MU
Wisconsin Center 
Grand Avenue
Lakefront
 Public Market
 Intermodal/Amtrak
In This New World, Can We Compete?
1.
Bike Share
2.
Transit
3.
Grand Avenue
Grand Avenue
Let’s Fix It – Third Chance
WAM DC, LLC created

Chair – Steve Chernoff

Volunteer task force

Public private partnership
In This New World, Can We Compete?
1.
Bike Share
2.
Transit
3.
Grand Avenue
4.
Entertainment / public facilities
Entertainment / Public Facilities

Destination appeal for citizens & travelers

Pabst Group – from 50 nights/year to 300

Public facilities (county owned)

Convention Center

Arena site?
Public Facilities(County Owned)
Institution
Milwaukee County Parks
Milwaukee County Zoo
Milwaukee Art Museum
Milwaukee Public Museum
Marcus Performing Arts
Milwaukee War Memorial
Villa Terrace
TOTALS

5-Year
Capital Needs
$82M
$85M
$10M
$27M
$25M
$10M
$2M
$241M
Need for regional cooperation and participation
Convention Center
 Expansion & reposition
• We are ranked with Omaha & Grand Rapids
 Visit Milwaukee / Wisconsin Center District
Arena – Will Be Built But Where?
 South Site
Arena – Will Be Built But Where?
 North Site
Arena
Bradley Center - Another Idea
Amateur Sports Center
Total Capital Plan

Public Facilities – $200 of $240 Million

Arena - $100 Million

Convention Center - $200 Million

Total Cost - $500 Million

.5% Sales Tax for 6 Years – No debt

Possibility of Other Counties?
In this New World, Can We
Compete?
1.
Bike Share
2.
Transit
3.
Grand Avenue
4.
Public Facilities / Convention Center / Arena
WE MUST DO IT!
Milwaukee
A World-Class City
Presented by:
Gary Grunau, President
Schlitz Park
July 2014