EUROPE AS YOU`VE NEVER SEEN BEFORE!

MEDIA INFORMATION 2015
EUROPE AS YOU’VE NEVER SEEN BEFORE!
EUROPE AS YOU’VE NEVER SEEN BEFORE!
READERSHIP
138.000
March 2015 三月 | 创刊号 Issue 2 | 贈閱 Free
MONTHLY
France
枫丹白露•与春天的约会
Italy
米兰时装周的甜蜜生活
The Netherlands
人见人爱的花花世界
Germany
炫丽和喜悦
england
世上最奢侈的玩具
Spain
美食
CIRCULATION
100.000
MONTHLY
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EUROPE AS YOU’VE NEVER SEEN BEFORE!
FACT SHEET
Magazine published by GEG Travel BV.
Europe’s first travel magazine written for
Chinese tourists about new and upcoming travel
destinations.
The latest travel trends, in-depth reports and
handy 'how-to' guides on travelling around
Europe.
Features on European travel, sports, culture,
lifestyle and luxury, plus short sections on hotels,
restaurants, shops, destinations, and special
people.
Highlights the latest and next travel destinations
while providing useful must-do tips and advice to
travellers on the go.
Hi-Europe seeks to entertain and inform its
readers and bring them up to date on the current
landscape of European travel. With distribution
points at strategic locations, Hi-Europe is easily
available to Chinese tourists and set to become
the must-have companion guide for Chinese
visitors on their trip.
EUROPE AS YOU’VE NEVER SEEN BEFORE!
IN EVERY ISSUE
SECTIONS:
FEATURES:
Travel/
Reportage
Lifestyle
Culture
Business
Sports
Luxury
Hi-Lights Hi-Destination
Hi-Hotels
Hi-Tourist
Hi-People
Hi-Food
Hi-Brands
GUIDE
Traveller’s
Information
EUROPE AS YOU’VE NEVER SEEN BEFORE!
OUR REACH
100.000 free copies of Hi-Europe are available at high profile tourist
spots in Paris, London, Budapest, Amsterdam, Brussels and Venice.
London/UK (25.000)
Brown's Hotel
Bicester Village Chic Outlet
Maykenbel Apartments London
London Soho
Old Town Chambers Edinburgh
GEG Europe coaches
Paris/France (35.000)
9 Hotel Opera 9 Hotel Montparnasse
Platine Hotel
The Peninsula Hotel
Trocadero
La Fayette
Printemps
Eiffel Tower
Bateaux Mouches
La Table des Gourments
Fragonard
GEG Europe Coaches
Amsterdam/Netherlands/
Belgium/Luxembourg
(12.000)
Hyatt Place
Coster Diamonds
Schaap en Citroen
Park Plaza Victoria
Double Tree by Hilton
Yang Ming Restaurant
Marriott Hotel
Madame Tussauds
Dam Square
Hilton Hotel Amsterdam
Hilton Hotel Rotterdam
Hilton Hotel Den Haag
Keukenhof
Zaanse Schans
Bratislava
Hotel Park Inn by Radisson
Hotel Lindner Gallery
Luxembourg
Melia Hotel
Switzerland
Mount Titlis
Grand Resort Bad Ragaz
Brussels Hotel Central
Atomium
Le Plaza Hotel
Sheraton Hotel
Eastern Europe (10.000)
Budapest
Kínai Negyed Étterem
Wang Mester Kínai Konyhaja
Taiwan Étterem
Hong Kong Étterem Hotel Expo Congres Hotel Park Inn by Radisson
Citadella
Heroes' Square
Others (8000)
Germany
German Style Koln
Tobosst Duty Free Frankfurt
Karl-Marx-Haus
Italy
Palazzo Rota Vetri d'Arte Venice
Adrimar Department Store
Florence
Spain
Gil-San Coach Company
Asia (10.000)
GEG Travel Offices and Visa
Centres in:
Hong Kong
Beijing
Guangzhou
Shanghai
Ho Chi Minh
EUROPE AS YOU’VE NEVER SEEN BEFORE!
OUR COACHES
Hi-Europe is published by GEG Travel, a travel organization which has been at the forefront of
Chinese outbound travel for 25 years. GEG operates its own coaches, which reach 50 destinations in 15 countries every week. Its tours are seven-day itineraries, uniquely designed as
circular tours so they can be booked independently or combined. This means that every year,
60.000 customers on the coaches receive Hi-Europe when travelling, and the coaches distribute
the magazine to all cities they visit.
Purple Line: Paris → London→Cambridge →York →Edinburgh → Glasgow → Lake District
→Manchester→Stratford-Upon-Avon →Bicester Village → London
Red Line: Paris→ Reims→ Luxembourg→ Trier→ Koblenz→ Frankfurt→ Bonn → Cologne→
Amsterdam → Brussels → Paris →Versailles → Paris
Blue Line: Frankfurt → Prague → Bratislava→Budapest→ Vienna→ Salburg→ Munich→ Mt.
Titlis→ Lucerne→ Zurich→ Rhine Falls→ Titisee→ Frankfurt
Green Line: Paris → Lucerne → Milan → Verona → Venice→Rome→ Vatican→ Florence →
Pisa → Genoa → Monaco → Nice → Cannes → Avignon→Paris
Yellow Line: Madrid → Zaragoza → Barcelona → Valencia → Alicante → Granada → Malaga
Seville → Lisbon → Toledo → Madrid
The content of the
magazine is also published
on our Hi-Europe website and
shared among social media
platforms such as Facebook,
Twitter, Weibo, QQ, Instagram,
LinkedIn, and WeChat.
Now you can
monetize on this
enormous potential
market through our HiEurope platform.
EUROPE AS YOU’VE NEVER SEEN BEFORE!
China
is one of the
largest tourism
outbound nations
in the world,
growing at an
average of 15%
annually.
OUR READERS
Approximately
5.7 million Chinese
tourists visit Europe
every year, and this
number increases
by 5.9% a year.
Over 70 %
of Chinese tourists
are concerned about the
language barrier when
travelling in Europe. HiEurope provides them with
information in their own
language.
The rich
segment typically
spends an average of
14,300 euro on
purchases of luxury
brands, mainly
jewellery and
watches.
The average
Chinese tourist is
between 25-44 years
old (64%), with higher
education (81%), and
usually travelling with
family / partner
(47%)
Chinese
Tourists
Spend Almost
110 billion
US Dollars
a Year
Popular Activities and Spending:
Most popular activities
Most Spending
Shopping 56%
52% Shopping
Sightseeing 73%
18% Sightseeing
Dining 64%
14% Dining
Museums & galleries 20%
2% Museums & galleries
Organised tours 12%
6% Organised tours
( Source: Press Hotel Chinese International Travel Monitor 2014 )
2015 EDITORIAL CALENDAR
FEBRUARY
MARCH
APRIL
MAY
Europe by Bus
Wedding trips in Europe
Carnival in Venice
The Makers of Lego
Guide to Snowboarding
Amsterdam Diamond Industry
Europe by Camper
Italian Fashion in Milan
Opera in Berlin
Flower Export from the Netherlands
Paris Marathon
Yachts, Jets and Cars London
Young Europe
Cycling in the Netherlands
Movies in Cannes
Leather in Florence
Monaco Grand Prix
Swiss Watches
Cultural Europe
Spanish Bullfighting
Russian Ballet
The Story of Heineken
Wimbledon
Most Luxurious Summer Resorts
Closing date: January 15
Publication date: January 26
Closing date: February 12
Publication date: February 23
Closing date: March 19
Publication date: March 30
Closing date: April 13
Publication date: April 30
JUNE
JULY
AUGUST
SEPTEMBER
Train Travel in Europe
Stonehenge Summer Solstice
Wonderful Dvorak in Prague
The Story of Philips
Tour de France
Royal Stakes at Ascot
Sports Tourism
Manor Houses
125 Years Van Gogh
The Green Eco-Lifestyle in Germany
Canoeing in Italy
Shopping in Paris
Europe’s Luxury Tours
Paris Fashion Week
Octoberfest Germany
The Story of Ikea
Rugby World Cup in Britain
Monaco Yacht Show
Europe’s Villages and Castles
Thermal Baths in Budapest
Medieval Festivals in France
The story of HSBC bank, London
Artistic Gymnastics in Glasgow
Gambling in Monte Carlo
Closing date: May 11
Publication date: May 29
Closing date: June 12
Publication date: June 29
Closing date: July 13
Publication date: July 30
Closing date: August 13
Publication date: August 31
OCTOBER
NOVEMBER
DECEMBER
Europe’s Cities
Floating Houses in the Netherlands
Shakespeare’s Theatre in London
Cuckoo Clocks in Germany
Athens Marathon
Wine Tasting in France
European Mountains
Fashion Advice for Travellers
Glass Works in Venice
Hermès Family in Paris
Trampoline Jumping in Switzerland
Most Luxurious Ski Resorts in Europe
Europe’s Christmas Markets
Ice-Diving and Saunas in Scandinavia
Art in Paris
The Story of H&M
Elfstedentocht in the Netherlands
London Boat Show
Closing date: September 10
Publication date: September 28
Closing date: October 12
Publication date: October 30
Closing date: November 13
Publication date: November 30
Hi-Europe is
written in simplified
Chinese (mainland China),
traditional Chinese (Hong
Kong, Singapore and Taiwan)
and English (Vietnam, Malaysia
and Philippines) to have the
broadest reach into the
East Asia market.
RATE CARD
EUROPE AS YOU’VE NEVER SEEN BEFORE!
GENERAL INFORMATION
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Publisher: GEG Travel BV
Frequency: 12 x per year
Number of pages: 48 pages + 4 cover pages
Circulation: 100.000
Cover: 140 gram woodfree, offset
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AD RATES
ARTWORK REQUIREMENTS
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• All rates are based on full colour printing.*
2X200x270 mm
2-Page Spread
Publishing date: 1st of each month
Page size: 200x270 mm, standing
Print type: Full colour
Inside: 70 grams lightly coated mat M.C. bulk 1.55
200x270 mm
CMYK color
3mm bleeding
300 dpt resolution
Outline texts
200x135 mm
1/1
1/2
2-page spread: €3.200
1/1 page: €1.900
1/2 page: €1.140
100x135 mm
1/4
1/4 page: €680
EXTRA'S
DISCOUNTS
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3 issues: 10% discount on total
6 issues: 20% discount on total
9 issues: 25% discount on total
12 issues: 35% discount on the total
• Outside back cover: +25%
• Inside covers: +15% each
TRANSLATION
• 0.15 EUR per word, minimum charge of 50
EUR (English-Mandarin)
www.hi-europe.net
CONTACT
Hi-Europe Magazine
Head Office: Suite E-F, 18/F, Cameron Plaza,
23-25 Cameron Road, TsimShaTsui, Kowloon, Hong Kong
Sales Office: Mauritsweg 23, 3012 JR Rotterdam, NL
Tel: +31-10-201 8898
E-mail: [email protected]