Treble Cone Brand Guidelines

CORPORATE ID GUIDE
introduction
The Corporate ID Guide has been produced to create uniformity and consistency in Treble Cone visual
branding. In simple terms that means that we need to speak the same language on every piece of
communication we produce. We need to be professional and consistent when we represent the Treble Cone
brand in any visual form of communication. This works to create a message that is instantly recognisable
to our audiences at all times.
There are several sections to this guide. Each key component forms the overall brand image. This guide
is to help external suppliers such as professional designers who are commissioned to design Treble Cone
publications, signage, stationery or merchandise or who are required to use the Treble Cone logo in any
other promotional form (for example Treble Cone partners who wish to use the Treble Cone logo in a dual
branding situation). It is also a guide to help with internal systems so there is a clear formula to what is
to be used where.
In general, any form of collateral that will be used externally must be designed according to the guidelines
laid down in this guide.
brand overview
Treble Cone stands for ‘industry excellence’ in every respect and we have employed the same strategy in
the design and advertising material. The impression we want people to get when they come in contact
with the ‘Treble Cone’ brand is one of a clean exact brand that inspires you to visit. To achieve this
we utilise devises such as white space (do not insist on using every available space), let the negative
space work for you giving the branding space and making your message clear. Printing methods such
as metallics employed to give the look that extra depth. A set number of fonts and use of these keeps a
consistency over all material whether it be for internal use or for external marketing.
sections
1.
ESSENTIAL ELEMENTS (LOGO / COLOURS / SIZES)
2. CORPORATE STATIONERY
3.
FONTS
4. STAFF UNIFORMS
5. COMPANY VEHICLES
6. SIGNAGE
7.
MOUNTAIN SIGNAGE
CONTENTS
The Treble Cone logo is made up of the three
stripes emblem and the logo type (Treble
Cone) and the location (Wanaka, New
Zealand). The arrangement and proportion
of these elements must not be altered. The
logo must always be reproduced directly
from authorised digital artwork. The logo
endorses all printed material produced by, or
on behalf of, Treble Cone.
ESSENTIAL ELEMENTS
Treble Cone Logo
CONTENTS
Type B: horizontal logo
Type C: merchandise logo
This logo is used purely for merchandise purposes only.
ESSENTIAL ELEMENTS
Type A: stacked logo
CONTENTS
Type A(1): stacked logo
The Type A(1) logo is used as an alternative simpler form where ‘WANAKA NEW ZEALAND’ is too
Type B(1): horizontal logo
The Type B(1) logo is used as an alternative simpler form where ‘WANAKA NEW ZEALAND’ is too
small to read. (refer to minimum logo sizes)
ESSENTIAL ELEMENTS
small to read. (refer to minimum logo sizes)
CONTENTS
logo sizes
The minimum depth for print reproduction of Type A and B is 8mm (depth being the height of x).
If Type A or B is used at less than minimum size, Wanaka New Zealand is removed, (see below).
Logotype B
x
x
When the logo is used at less than 8mm (depth being the height of x), Type A1 or B1 are to be used.
Minimum depth of Type A1 & B1 is 5mm.
Logotype A1
Logotype B1
x
x
incorrect use of logo
The Treble Cone logo should be carefully monitored to ensure:
• The colours are correct
• Logo elements are not rearranged
• Logo is not redrawn
• Logo is not stretched or condensed
ESSENTIAL ELEMENTS
Logotype A
CONTENTS
logo exclusion zones
Use this guide to establish the minimum space between the logo and text,or other design elements.
x
ESSENTIAL ELEMENTS
1/3 of x
1/3 of x
x
1/3 of x
1/3 of x
Dotted line represents exclusion zone around logo that must remain clear.
CONTENTS
logo colours
Below lists the correct logo format to use for different print methods.
PROCESS COLOUR VERSION
RED = 0c 100m 100y 20k
SILVER = 10c 10m 10y 35k
B&W VERSION
100% Black
40% Black
ESSENTIAL ELEMENTS
SPOT COLOUR VERSION
RED = PMS 200 C
SILVER = PMS 8400 C
CONTENTS
logo formats reversed out
These versions are to be used where the original is not appropriate. On all colour applications, the TC
red should be present, either in the background or in the logo.
REVERSED RED VERSION
Printing on dark background
REVERSED SILVER VERSION
Printing on Red background
ESSENTIAL ELEMENTS
REVERSED RED VERSION
Printing on Silver background
CONTENTS
CORPORATE STATIONERY
corporate stationery - letterhead
Treble Cone Investments Limited, PO Box 206, Wanaka, New Zealand
telephone +64 3 443 7443 fax +64 3 443 8401 email [email protected] website www.treblecone.com
CONTENTS
with compliments
Treble Cone Investments Limited, PO Box 206, Wanaka, New Zealand
telephone +64 3 443 7443 fax +64 3 443 8401 email [email protected] website www.treblecone.com
CORPORATE STATIONERY
corporate stationery - comp slip
CONTENTS
Sam Williams
Marketing & Events Coordinator
phone +64
3 443 7443 ext 709
fax
+64 3 443 8401
mob
+64 21 754 255
email
[email protected]
web
www.treblecone.com
Treble Cone Investments Limited
PO Box 206, Wanaka, New Zealand
CORPORATE STATIONERY
corporate stationery - business card
CONTENTS
CORPORATE STATIONERY
corporate stationery - C4 envelope
Treble Cone Investments Limited, PO Box 206, Wanaka, New Zealand. www.treblecone.com
CONTENTS
CORPORATE STATIONERY
corporate stationery - C5 envelope
Treble Cone Investments Limited, PO Box 206, Wanaka, New Zealand. www.treblecone.com
CONTENTS
Treble Cone Investments Limited, PO Box 206, Wanaka, New Zealand. www.treblecone.com
CORPORATE STATIONERY
corporate stationery - DL envelope
CONTENTS
Treble Cone Investments Limited, PO Box 206, Wanaka, New Zealand
telephone +64 3 443 7443 fax +64 3 443 8401 email [email protected] website www.treblecone.com
CORPORATE STATIONERY
corporate stationery - DL slip
CONTENTS
Treble Cone Investments Limited, PO Box 206, Wanaka, New Zealand
telephone +64 3 443 7443 fax +64 3 443 8401 email [email protected] website www.treblecone.com
CORPORATE STATIONERY
corporate stationery - DL sticker
CONTENTS
Sam Williams
Marketing & Events Coordinator
ph +64 3 443 7443 ext 709 fax +64 3 443 8401 mob +64 21 754 255
www.treblecone.com - PO Box 206, Wanaka, New Zealand
Please consider the environment before printing this email
CORPORATE STATIONERY
corporate stationery - email signature
CONTENTS
fonts
Eurostile Extended 2 is predominantly used for headings and sub headings. It is the font used for the
logo. This should be the first choice when looking at a font but if the placement requires something
bolder use Eurostile Bold Extended 2, shown below.
Eurostile Extended 2
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Eurostile Medium is used on stationery and websites as an alternative to Bell Gothic.
Eurostile Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
FONTS
Eurostile Bold Extended 2
CONTENTS
fonts
Bell Gothic is used for body copy text in documents. This should be the first choice, but if placement
requires something bolder, use Bell Gothic Bold or Bell Gothic Black.
Bell Gothic Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Bell Gothic Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
FONTS
Bell Gothic Bold
CONTENTS
TCRA coach
FRONT LOGO DIMENSIONS
TC logo = 90mm width
Sponsors = 40mm width
STAFF UNIFORMS
NOTE: Badge background to match
garment colour.
BACK LOGO DIMENSIONS
x = 150mm
x
TCRA coach soft shell
Logo dimensions for this garment are as specified above.
CONTENTS
SSS instructor
FRONT LOGO DIMENSIONS
TC logo = 90mm width
STAFF UNIFORMS
NOTE: Badge background to match
garment colour.
BACK LOGO DIMENSIONS
x = 160mm
x
SSS instructor soft shell
Logo dimensions for this garment are as specified above.
COMPANY VEHICLES
company vehicles
CONTENTS
CONTENTS
company vehicles
Front and rear window graphics.
FRONT
COMPANY VEHICLES
www.treblecone.com
REAR
www.treblecone.com
CONTENTS
signage
SIGNAGE
All exterior directory signage must follow this format as shown below.
Super wide groomed trails
Largest Ski Area in the South Island
Uncrowded slopes
Friendly hospitality & superb cuisine
www.treblecone.com
CONTENTS
mountain signage
Information signage
Toilets
Shop
Ski Rentals
Tickets
First Aid
MOUNTAIN SIGNAGE
Cafe & Bar
CONTENTS
mountain signage
SKI &
SNOWBOARD
SCHOOL
MEETING
PLACE
MOUNTAIN SIGNAGE
Frame example - exterior signage
CONTENTS
mountain signage
HIGH STREET
GUNBARREL
TRIPLE TREAT
MOUNTAIN SIGNAGE
Frame example - exterior signage
CONTENTS
mountain signage
VW 6 SEATER EXPRESS
MOUNTAIN SIGNAGE
Frame example - exterior signage