tvtv* super bowl x - Media Burn Archive

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TheMedia
Game
Three d i v i s i o n s , several characters,
a couple key areas,
many important q u e s t i o n s , a l i s t i n g of events and an overlap with
BIZZ STORY.
DIVISION
NO.
1
the
Writers and Editors
live by the pen, t y p e w r i t e r , t h e CRT and the VDT or
Can the Chatter, Sweetheart,
and G e t Me Rewrite............
Those who
freeloaders and hacks
The Pack.
Most p r i n t reporters will be f i l i n g trash daily.
possible shoot... a s t o r y a.k.a. working day in the life of
one of these people. They go to the press conference, gobble up the
It’s a vacation. Suggest we do
prefab interviews, type ern up and that’s it.
some shooting that gives t h e impression that t h e NFL g r i n d s out the public
machine and these cats buy the act whole hog. one afternoon follow a
from the Dayton D a i l y news o r whatever and show t h e PR machine at work
at the Connover, g e t one of them t a l k i n g about his florida vacation
and show him asleep a t the press conference or asking the usual dumb
questions. a l s o the s p o r t s writing fraternity is notorious for
its c o n s e r v a t i v e bent, look f o r dick young, king yahoo of the
typewriter set. he” from the ny d a i l y news. just get him on tapetalking about
joe namath’s s e x l i f e , n f l arbitration, women in the press box gays in
sports, drugs i n sports, the sociology o f sports on the modern-day sports
page. he’s c o l o r f u l i f n o t h i n g else.
a
someway.
job and we should say this
guys. some guys do
good
t
from the d a i l i e s is paul zimmerman of the by post. others are
john jeansonne of newsday and h i s sidekick joe gergen, who’s a funny man.
f t h e p i t t s . p o s t - g a z e t t e and vito stellino of the pitts
of t h e dallas morning newsis young enthusiastic and
also len shapiro of the washington post, david israel of the washington
star-news and lynn rossellini of tho star news. lynn did gay series
and w e should g e t her to say a word ortwo about how she got the
story,etc. get one of these people telling what a good reporter does and
show how that person g e t s the job done.
i d e a l l y find someone who has
a scoop story and follow him/her thru theday--e.g.jeansonne twoyears ago f
found that two d o l p h i n s would play wounded against doctor’sorders and risk se
serious injury. g e t close t o one and follow him t h r u . . . .
the good
the best
guru. dan jenkins of sports illustrated will find himself a bar
s i t there with v a r i o u s continuous stimulants and stay awake all dayand n
night drinking his way to t h e goal. line with his wife at his side.
while he performs these miraculous alcoholic feats, anybody who is anybody
will be dropping by t o tell him what’sgoing on. it’s amazing. the stories
come t o him. i suggest we stick with him one night beginning around 9--say t
thursday and watch what, happens.
the
and
media
222
time
he’s a free spirit and he’ll t a l k a l l the
and he’ll eat u
up the publicity, minor gurus axe peter axthelm, sports ed of ne
newsweek and r o y blount. these crazies go wild at night and
again one night with them will do a l o t . blount walks on VWs
and ax is a creative and addicted bettor. get blount drunk’
and arrange to tape ax phoning up his bookie t h e morning of the
game.
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For p r i n t media walsh is a good c o n t a c t
9
Television
What you see is what you n e t
Rule no. uno. do n o t do a n y t h i n g i n t h i s area w i t h o u t t o u c h i n g
base w i t h Tom Weinberg
CBS has THE RIGHTS TO TELECAST THE SUPER BOWL. SINCE ITS
INCEPTION TH SUPER BOWL BROADCAST RIGHTS HAVE BEEN a l t e r n a t e d
between CBS and NBC.
a t t h i s p o i n t w e have no idea what NBC o r ABC w i l l be doing.
Weinberg is looking i n t o t h e matter and w e w i l l t r y t o
shoot roone arledge, ABC s p o r t s p r e z . , and carl lindermann,
h i s nbc c o u n t e r p a r t i f t h e y make t h e t r e k here, which is
l i k e l y . t h e main t h r u s t of o u r t a l k s w i t h them would concern
t h e oompetition among the networks for t h e r i g h t s t o football
telecasts and what t h e y m e a n , especially f i n a n c i a l l y , to t h e
networks. c u r t gowdy, howard t h e mouth cosell f r a n k g i f f o r d a l e x
karas are all broadcasters w i t h reps f o r these networks and i f t h
they're here we’ll be on t h e i r case.
b u t t h e main t h r u s t w i l l be w i t h CBS. coverage breaks down i n t o
three a r e a s . . . . . j o u r n a l i s m , Bales and e v e n t s
executive
ex.CBS
Bobby wussler i s t h e
producer o f '
t h e SBX i o h i s show. h e ’ s an
newsman w i t h li
l i t t l e background i n s p o r t s , who was brought i n t o p o w e r t o make
cbs c o m p e t i t i v e w i t h t h e other networks. abc has t h e r e p f o r t h e
most c r e a t i v e and e n t e r t a i n i n g sports coverage, NBC has t h e
c o n t r a c t f o r t h e most e v e n t s l i v e . i n t h e p a s t y e a r and a h a l f w u s s l e r has
made CBS competitive and forced Borne changes i n the other networks.
w e should ark him about t h e impact of cbs j o u r n a l i s t i c a l l y
A.
Journalism.
cbs s p o r t s .
f o r t h e i r n f l coverage cbs has set up what t h e y c a l l t h e NFL Today,
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lynn barnett is t h e cbs p r person who w i l l be i n charge of t h e
cbs i t i n e r a r i e s f o r SBX week.
j o u r n a l i s t i c a l l y there are s e v e r a l q u e s t i o n s w e want t o a s k these
people:
a, t h e y hype the game, mussberger s e z : "That catch w i l l be remembered
as l o n g as f o o t b a l l is played,"
I n g e n e r a l , a n n o u n c e r s - -e s p e c i a l l y
tom b r o o k s h i e r who will be here--overuse hyperbole more t h a n anyone
else i n t h e media, t h e s p o r t s e s t a b l i s h m e n t does the same,
t r y t o g e t as many bests, g r e a t e s t s , s u p e r s as you can on t a p e ,
w i t h good e d i t i n g we could show j u s t what these people t h i n k of t h e
g r e a t e s t game on earth, mussberger e s p e c i a l l y should be asked ab
about h i s absurd o v e r s t a t e m e n t s about t h e game,
t h e journalism
and t h e p e r s p e c t i v e are a t r o c i o u s . for i n s t a n c e , n o t once
all y e a r d i d wehave someone t e l l us why dallas changed t h e i r
s t r a t e g y and g o t r i d of a31 t h e older, h i g h e r - priced p l a y e r s ,
i s s u e s t h a t are avoided,
gambling, drugs o r t o p i c a l i s s u e s
t h e y d i d n ' t touch t h e gays i n
s p o r t s i s s u e when it was THE sports cocktail p a r t y chatter no,
uno t o p i c . t h e y a l s o show o n l y one side of i s s u e s , such as t h e r
r o z e l l e i s s u e and n e g l e c t criticism such as t h e p l a y e r s a s s n . and
i n t e r n a l strife such as m r . rosenbloom’s statement today,
b.
t h a t m i g h t embarass t h e n f l ,
c. tokens,
t h e y have one black.
y e t c l o s e t o f i f t y p e r c e n t of
t h e league is black,
mort ex jock announcers couldn’t p a s s a s e v e n t h grade
grammar test. u n i t a s t w o y e a r s ago used t h e p h r a s e " a t this
p a r t i c u l a r p o i n t " reventeen t i m e r in one game. stram reads
scripted l i n e r o r rounds as though h e does,
d. grammar.
e. anecdotes are rare and once you hear one you' s u r e t o hear
it five more t i m e s in the n e x t two weeks.
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t h e n f l today is e s s e n t i a l l y a format which i s easy f o r a d v e r t i s e r s
t o buy and e a s y f o r broadcasters t o operate i n . t h e key
people are brent mussberger, a young e n t h u s i a s t i c chicago sports
writer turned TV p e r s o n a l i t y , P h y l l i s george, t h e token female
and former miss america who f i g h t s howard cosell e v e r y week
f o r t h e t i t l e of TV F o o t b a l l Broadcast S e x Symbol of the Week,
since most fans are male, p h y l l i s wins most of t h e t i m e , t h e
t h i r d anahorperson is i r v c r o s s , t h e token b l a c k , a former
d e f e n s i v e back no, 27 w i t h t h e P h i l a d e l p h i a eagles, I r v
leaves something t o be desired i n h i s j o u r n a l i s t i c coverage of
f o o t b a l l although h i s p a s s coverage as a p l a y e r earned h i m some
a l l - p r o honors,
CBS employs a b a t t e r y of e x j o c k s and excoaches a l o n g w i t h
j u s t a couple p r o f e s s i o n a l broadcasters f o r t h e play-by-play of
these games. among t h o s e who w i l l be here are t h e f o l l o w i n g :
p a t summerall, ex ny g i a n t and st. l o u i s c a r d i n a l p l a c e k i c k e r
and t i g h t end who has won t h e announcer sweepstakes f o r SBX, he’ll
do t h e p l a y by p l a y , sonny jurgensen who had a g r e a t r e p
as a playboy w h i l e he q u a r t e r b a c k e di n t h e n f l w i l l do t h e
c o l o r . h i s paunch is a great advertisement o r c u t t y sark
which he i n g e s t s in g r e a t q u a n t i t i e s a t r e g u l a r i n t e r v a l s ,
johnny u n i t a s , a l e x hawkins are other ex-players w h o ' l l be
here, hawkins was f i r e d a f e w y e a r s back by cbs before w u s s l e r c
came
he war c o n t r o v e r s i a l and c r i t i c a l , now h e ' s back and h e ' s
s o f t e n e d up h i s a c t ,
hank stram is a
former coach
of a s u p e r bowl champ who does color also b u t who is also c u r r e n t l y
involved in a s u i t a g a i n s t the team h e coached and i n t h e market
f o r a new coaching job.
on...
bob s t e n n e r sandy grossman and t o m o ' n e i l l are t h e t o p people
covering t h e game as d i r e c t o r s and producers and w e should probably a s k
them about some of their t e c h n i q u e s . t h e y do t r y harder and t h e y
do f a l l f l a t on some of t h e i r t r i e s , w u s s l e r ’ s a s s i s t a n t i s c l a r e n c e
bob
is t h e n f l c a t who s u p e r v i s e s and makes
red arose.
laws for t h e t v average of pro f o o t b a l l , w e should t a l k t o h i m about tom
the r e s t r i c t i o n s ,
cochram
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PO BOX 48-455 LOS ANGELES CA 90048
f. meaningless p l a y s are shown over and over a g a i n , i t is possible f o r
a n ardent p r o f o o t b a l l j e r k t o see t h e same p l a y twelve t i m e s
on t e l e v i s i o n w i t h i n s i x days. some people c a l l it o v e r k i l l ,
'
g . p l a y e r s are r a r e l y interviewed if a t a l l when hey have c o n t r o v e r s i e s
w i t h owners o r management.
h. t h e announcers r a r e l y do homework and are equiped t o a s k o n l y
t h e cliche q u e s t i o n s ,
t h e y more t h a n any other group of
media p o l l u t e r s c o r r u p t t h e youth of america r e g u l a r l y ,
N
and these ex jocks g e t t h i r t y grand f o r f o u r months work,
i. o u r gal p h y l l i s who's supposedto be the best female sports
c a s t e r does t h e same t h i n g e v e r y week...s h e p l a y s d e e j a y f o r
f r a n k s i n a t r a w i t h a f i l m c l i p of george a l l e n as f r a n k i e w a i l s
away w i t h My Way, each week a new song and a new c l i p ,
more
ove
t h e announcers are e s p e c i a l l y bad t h e i r f i r s t y e a r ,
t r a i n i n g , no grammar.
j.
no
I T ' S KINDA FUNNY WHEN
YOU REALLY THINK OF MONEY
HA HA HA
The real reason cbs is here is t o make money. a d v e r t i s e r s , big bucks, etc/
they're s e l l i n g entertainment,
it's b i g b i z z n e s s , american abscene s t y l e ,
and t h i o i s where this s t o r y o v e r l a p s w i t h t h e b i z z s t o r y ,
cbs w i l l have a s t a f f of t h i r t y people here s e l l i n g t i m e ,
e n t e r t a i n i n g , fat-arming,
i n c l u d n g mr. big, f r a n k
who’s t h e head honcho f o r ALL network sales, we w i l l t r y t o
t a l k w i t h him. cbs is f o r k i n g over three m i l l to a i r t h i o
nonsense
smith,
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tom W. w i l l be g e t t i n g us skeds f o r cbs sales people on s
sunday n i g h t f o r the upcoming week.
some of t h e key cbs people
t o m has made c o n t a c t w i t h and who w i l l t a l k about cbs and money are:
jack s c h n e i d e r p r e s of cbs broadcast group, 750 m i l l a y e a r
in sales.
mike p r e s b r e y , d i r e c t o r of s p o r t s sales
t h e t o p a d v e r t i s e r s for him t h e network are ford, goodyear, goodrich,
c o n s o l i d a t e d c i g a r and p o l a r o i d
schedule of e v e n t s
c b s h o s p i t a l i t y s u i t e a t t h e Carriage house beginning t h u r s d a y afternoon.
which is t h e i r main base of o p e r a t i o n s , t h e y w i l l also have an o f f i c e a t
t h e super bowl,
s a t u r d a y n i g h t p a r t y 6=9 miami marina dolphin room a must
t h u r s wtvj l o c a l cbs a f f i l i a t e p a r t y a t the cricket club
f r i d a y a f t e r n o o n cbs football game a t m i a m i dade j c t h e jurgensen
t h e u n i t a s team.
cbs fashion show on a y a c h t on Sunday a f t e r b r e n t p h y l l i s and i r v
s t a r t in a saloon and f l o a t t o t h e f a s h i o n show and h e l i c o p t e r to
t h e OB.
tom will have s h o o t i n g access to production meetings t o be
scheduled.
on wednesday w u s s l e r w i l l speak w i t h the TV academy of miami.
at
the dupont plaza.
s p o r t s i l l u s t r a t e d a d v e r t i s i n g p a r t y details t k from a l l i s o n
press room at connover
p i t t steelers p r e s s w i t h dan rooney on t h u r s n i g h t n e x t s u g g e s t n f l
crew f o r t h a t one. because rooneys won’t be east t o g e t to. that’s
llbe a t palm beach kennel club.
VS.