NESTLÉ® GOOD START® is now Gerber® Good Start®!

®
NESTLÉ® GOOD START®
is now Gerber® Good Start®!
Introducing GERBER GOOD START Infant Formula
A child’s nutrition journey begins at birth. And now the most trusted brand in the baby aisle
is a part of that journey every step of the way. Breastmilk is the best start for babies. But for
those who can’t or choose not to breastfeed, GOOD START Infant Formula is the first step in
Start Healthy, Stay Healthy™ – an integrated nutrition system for children 0-48 months.
Product Information
Milk-Based Formulas
Featuring Easy to Digest COMFORT PROTEINS®
GOOD START milk-based formulas are the first and only infant formulas that take the extra steps to create COMFORT
PROTEINS. Our unique two-step process starts with gentle 100% whey protein, the highest quality protein used in infant
formula. Then, we break down this gentle whey protein ingredient into smaller pieces to be easy to digest. We call them
COMFORT PROTEINS, and only GOOD START milk-based formulas have them.
GOOD START® GENTLE PLUS™
(for Babies 0-12 Months):
• Nutrition for natural immune system support with a blend of zinc,
vitamin A and antioxidant¹ vitamins C and E
• Made with 100% whey protein, partially hydrolyzed for easy digestion
• DHA & ARA to support visual and cognitive development6-10
• Prebiotics to support digestive health11-13
• Supports healthy growth and development14
GOOD START® 2 GENTLE PLUS™
(for Babies 9-24 Months†):
• Nutrition for natural immune system support with a blend of zinc,
vitamin A and antioxidant¹ vitamins C and E
• Made with 100% whey protein, partially hydrolyzed for easy digestion2-5
• DHA & ARA to support visual and cognitive development6-10
• Prebiotics to support digestive health11-13
• A nutritious alternative to cow’s milk
• 38% of the Daily Value for calcium in 8 fl. oz.
GERBER® GOOD START® PROTECT PLUS®
(for Babies 0-12 Months):
• Bifidus BL™* – beneficial cultures like those found in breastmilk – and a blend of zinc,
vitamin A and antioxidant¹ vitamins C and E to help strengthen and support a healthy
immune system15-18
• Made with 100% whey protein, partially hydrolyzed for easy digestion2-5
• DHA & ARA to support visual and cognitive development6-10
• Supports healthy growth and development14
GERBER® GOOD START® 2 PROTECT PLUS®
(for Babies 9-24 Months†):
• Bifidus BL™* – beneficial cultures like those found in breastmilk – and a blend of zinc,
vitamin A and antioxidant¹ vitamins C and E to help strengthen and support a healthy
immune system15-18
• Made with 100% whey protein, partially hydrolyzed for easy digestion2-5
• DHA & ARA to support visual and cognitive development6-10
• A nutritious alternative to cow’s milk
• 38% of the Daily Value for calcium in 8 fl. oz.
Soy-Based Formulas
Featuring Easy to Digest GENTLE SOY PROTEINS®
For moms who supplement breastmilk or use formula exclusively and prefer a vegetarian based infant formula or their doctor
recommends a soy-based formula, iron-fortified GERBER GOOD START SOY PLUS is an excellent choice.
GERBER® GOOD START® SOY PLUS™
(for Babies 0-12 Months):
• Nutrition for natural immune system support with a blend of zinc,
vitamin A and antioxidant¹ vitamins C and E
• DHA and ARA to support visual and cognitive development
• Made with partially hydrolyzed soy protein for easy digestion
• Supports healthy growth and development
GERBER® GOOD START® 2 SOY PLUS™
(for Babies 9-24 Months†):
• Nutrition for natural immune system support with a blend of zinc,
vitamin A and antioxidant¹ vitamins C and E
• DHA and ARA to support visual and cognitive development6-10
• Made with partially hydrolyzed soy protein for easy digestion
• A nutritious alternative to cow’s milk
• 38% of the Daily Value for calcium in 8 fl. oz.
Supporting Research
1. Dietary Reference Intakes for Vitamin C,Vitamin E,
Selenium, and Carotenoids. National Academy Press,
2000. 2. Curd-formation characteristics. Data on file,
Nestlé Infant Nutrition, 2003. 3. Billeaud C et al. Eur J Clin
Nutr 1990;44(8):577–83. 4. Hyams JS et al. Pediatrics
1995;95(1):50–4. 5. Malacaman EE et al. J Pediatr
Gastroenterol Nutr 1985;4(5):771–3. 6. Birch EE et al.
Pediatr Res 1998;44(2):201–9. 7. Birch EE et al. Dev Med
Child Neurol 2000;42(3):174–81. 8. Hoffman DR et al.
J Pediatr Gastroenterol Nutr 2000;31:540–53. 9. Koletzko
B et al. Proc Nutr Soc 2000;59(1):3–15. 10. Uauy R et al.
Proc Nutr Soc 2000;59(1):3–15. 11. Ben XM et al. Chin
Med J (Engl.) 2004;117:927-31.[5] 12. Fanaro S et al. J
Pediatr Gastroenterol Nutr. 2009;48(1):82-88. 13. Williams
T et al. Microb Ecol. 2009;57:584-585.14. Specker BL et
al. Pediatrics 1997;99(6):E12–8. 15. Fooks L et al. Br J
Nutr 2002;88(Suppl 1):S39–S49. 16. Fukushima Y et al.
Int J Food Microbiol 1998;42:39–44. 17. Rautava S et al.
Pediatr Res 2006;60(2):221–4. 18. Langhendries JP et al.
J Pediatr Gastroenterol Nutr 1995;21(2):177–81.
Availability and Pricing
Media Contacts
GERBER GOOD START will be
available nationwide beginning February
2010. Suggested retail prices range from
$19.00–$25.00 per 24 oz. canister.
Aimee Knox
Publicis Consultants | PR for GERBER
E-mail: [email protected]
Office: 206.270.4627
Katelyn O’Rourke
The Start Healthy, Stay Healthy Menu Planner
http://menuplanner.gerber.com
™
GOOD START® is a routine formula brand, if you suspect baby is prone
to allergy, use only under a doctor's supervision.
* Provides the live and active probiotic cultures Bifodobacterium Iactis.
Bifodobacteria are the most abundant type of culture found in the
digestive system of breastfed babies.
† Started formulas are adequate for the first year of life.
The Start Healthy, Stay Healthy Milestone Symbols and Benefit Band
are trademarks of Société des Produits Nestlé S.A., Vevey, Switzerland.
All trademarks are owned by Nestlé. ©2010 Nestlé. All rights reserved.
Publicis Consultants | PR for GERBER
E-mail: [email protected]
Mobile: 206-819-4894