15 South 9th Street, Minneapolis, MN 55402

SP 09
15 South 9th Street, Minneapolis, MN 55402
Sarah Knapp
Editor in Chief
Mission Statement
Seth Dickenson
Lead Designer
Laleh Azarshin
Assistant Designer
Main Frame Magazine is a student publication offering exhibition
space, relevant skills and helpful resources to encourage the professional
development of creative students in an innovative manner to advance the
enterprise of collaboration and connectivity among creative professionals
through the recognition of talent by peers and industry professionals.
Disclaimer: Main Frame Magazine is a student run publication. The
Expressions in this magazine do not necessarily reflect the Education
Management Corporation and The Art Institutes International Minnesota
or its affiliates and employees.
Seth Dickenson:
I do this because my need to move
outside the box and grow in ways that
haven’t been done before outweighs
my ego as a designer. I think that
is one thing that this magazine has
taught me is to see the bigger picture
realize it is not about me. We don’t do
things commercially for our own egos;
we do this because we love to challenge
others to progress as visually interesting
human beings and for the better of the
client. Oh! And the Free lunch is usually
spectacular!
Frank Masi
Assistant Editor
Ben Siegel
Assistant Editor
Robb Main:
Robb Main
Assistant Editor
Kathy Littfin
Here are some statements from our staff about
why they are participating in this publication:
Assistant Editor,
Designer
The energy and sense of accomplishment
when producing a publication for artists
by artists is one of the most exciting
things I’ve been a part of here at The
Art Institutes International Minnesota.
Seeing your work in print is awesome too.
Frank Masi:
Because I care about this school and its
image. I want to spread the word about
the great artists here.
Christopher Title
Advisor
Deborah Weiss
Advisor
Front and Back Cover
by Kathy Littfin
Ben Siegel:
We’re like family. We eat, we laugh, we
argue. But at the end of the day, we are
always there for each other.
Kathy Littfin:
Christopher Title:
I do this because I’m curious, because I want
to learn how to create a valuable publication,
and I truly enjoy the camaraderie and
friendships that have developed as a result
of tackling tough problems in a small, tightknit community of like-minded individuals.
Free coffee!
What do YOU want in YOUR magazine? Tell us in room 11 at 11 am every Friday, or
e-mail Main Frame at [email protected]
Imagineering
the
Magic
Imagineering with…
Richard Skillman
By Betty Chin-Wu
On Saturday May 16 th , Ai Minnesota was blessed with a
rare opportunity to meet Richard Skillman, an independent
producer and key player of “Imagineering the Magic,”
from Disney.
The presentation was held at the Pence building. The
audience comprised devoted Disney Club Members of
Minnesota, students in Media Arts & Animation, Visual
Effects & Motion Graphics, and our newly added program,
Digital Film and Video Production.
Photo By: David Wilharm
Cassie Hauser
4
From left Betty Chin-Wu (VFX), Emily Pham, David Tran (Media Arts & Animation), and Richard Skillman
The afternoon kicked off with warm greetings from
Skillman’s colleague, Warren Harmon, who is also Head of
Section for Video, Audiovisual and Photography at Mayo
Clinic in Rochester, MN. Skillman then introduced himself
and spoke a bit about his background. He went back in
time to reminisce on his passion for film-making as a small
child, and his fascination for Disney. He entered the doors
at Disney as a media merchandiser in 1989.
This opportunity eventually opened new
doors and paved the way for greater things
to come. Skillman has over 30 years of solid
industry experience. He eventually joined
the Imagineering team and wanted to tell
the story of how “Imagineers” came to be.
Imagineers are actually a compilation
of talented storytellers, artists, sculptors,
architects, landscape architects, graphic
designers, marketing experts, and, well,
engineers…the list encompasses nearly
every field, a wide ranging talent pool.
Attendees watched a special screening
of “Imagineering the Magic” which is now
available at Disney World and Disneyland
parks. The DVD went behind the scenes
of how Walt Disney came up with the
concept for Disneyland. Imagineers, today,
continually work to create and maintain
Disney’s “look” and “legacy” within the parks.
The afternoon ended with a question and
answer session, a Disney trivia game, and a
photo op with Skillman. When asked what
advice he had for students, his response was
simple, “Never turn down any opportunity,
always work hard, and keep your eyes and
ears open for networking possibilities that
could lead to an internship.”
•
5
Ganache: Truffles
for Every Occassion
Kevin Lindee
Owner
Photos by Katie Taylor
6
7
Psych
Psych
Rock out with your swatch out!
Rock out with your swatch out!
What’s Crackalackin?
What’s Crackalackin?
Juiced
Juiced
Mint!
Mint!
Grindage
Grindage
Schweet Heart
Schweet Heart
Psych
Psych
Rock out with your swatch out!
What’s Crackalackin?
What’s Crackalackin?
Juiced
Juiced
Rock out with your swatch out!
Mint!
Mint!
Psych
Grindage
Grindage
What’s Crackalackin?
Schweet Heart
Schweet Heart
Allyssa Howard
Rock out with your swatch out!
(font color interchangeable with any swatch color, white included)
Juiced
Psych
Company Name and Logo
Psych
Schweet Heart
Mint!
What’s Crackalackin?
Metaphor and Logo
(logo color interchangeable with any swatch color or rainbow effect)
What’s Crackalackin?
Juiced
Schweet Heart
Mint!
Tagline
Grindage
Juiced
Juiced
Mint!
(font color interchangeable with any swatch color, white included)
Rock out with your swatch out!
Font used
Grindage
Grindage
Alba
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
What’s Crackalackin?
Schweet Heart
Schweet Heart
Mint!
Color Project:
Angela Ostlund
Jukeboxhero logo design by
Paul Loula
Angela Ostlund
8
9
WEBRAISING
by Anj Kozel
Melanie Linehan
Marie Miller
Mara Skujins
10
Web Design & Interactive
Media students and faculty from
The Art Institutes International
Minnesota have volunteered their
time designing two new Web sites
for the Interdistrict Downtown
(IDDS) and FAIR schools in
Minneapolis, Minnesota.
As part of a WebRaising
project for their program, the
students migrated the Web
sites from a beta test site to a
fully functioning website during
countdown celebration at the
FAIR School on Monday, May
18, 2009. Over 120 students
from the FAIR School and
administrators from the IDDS
and FAIR schools along with the
Web Design & Interactive Media
students attended the countdown
and
“ launch celebration.
FAIR and IDDS approached
The Art Institutes International
Minnesota for support in web
development because of their
great reputation in providing
quality training and education
opportunities
for
students
interested in the arts,” says Kevin
Bennett, Principal for the FAIR
and IDDS Schools. “As two fine
art magnet schools in the metro
area, we were seeking a partner
that shared our interest in arts
education with the resources to
Photos By Wendy Cormier
help us interact and communicate
with our community using multimedia
technology. We are thrilled with the
high quality work their students
produced and look forward to better
serving families and students.”
WebRaising is based on the idea of
an old-fashioned barnraising. At no
cost to the community organizations,
the WebRaising teams combined
their creative and technical expertise
to build new Web sites for non-profit
groups in their communities. Local
past beneficiaries of this program
include the International Order
of Police Women Conference and
Homeless Against Homelessness.
Students involved in the project
include Wendy Cormier, Lance
Becker, Mark Zahlin, Olga
Budzilovich, Mike Shockency,
Brandon Christensen, Ryan
Wenner, and Suzy Born.
“WebRaising provides students
and
faculty an opportunity
to give something back to the
community,” says Dana Nybo,
Academic Director for the Web
Design & Interactive Media
degree programs at The Art
Institutes International Minnesota.
“Young designers should have at
least one community service piece
in their portfolios. I encourage all
students to take advantage of the
opportunities provided by events
like WebRaising.”• 11
Paul Wilson
Mitch Stier
12
13
Mitch Stier
14
15
NEW PROGRAM:
Digital Film & Video Production
By Anj Kozel
The Art Institutes International Minnesota
is pleased to announce that it has been approved
by the Accrediting Council for Independent Colleges and Schools to begin offering a Bachelor of
Science degree in Digital Film & Video Production
beginning in the summer of 2009. This degree is
intended to address the growing need for content
demand in the film and television industries.
The evolution of digital filmmaking and
video production continues to revolutionize mass
communication. The ability to integrate moving
imagery, motion graphics, titles, and still imagery
into a cohesive, compelling work is a highly sought
after skill-set. The demand for next-generation
digital production and delivery methods and for
compelling, effective, and aesthetical content to
be delivered on DVD, high definition broadcasts,
Video on Demand, video downloads, broadband
Internet, and/or other emerging technology has
come from industry, government, and
consumer arenas.
The Digital Film & Video Production program will offer another option in the Media Arts
degree programs at The Art Institutes International
Minnesota including Media Arts & Animation and
Visual Effects & Motion Graphics; the program
specifically offers training in the areas of scriptwriting, producing, directing, film production techniques, audio post, post production management,
and motion graphics. If you would like more information about the Digital Film & Video Production
program, please visit David Wilharm in room 341 or
speak with an Admissions Representative.
•
16
Paige Vergin
17
Jerry Campbell
Phuong Nguyen
huong Nguyen
ampbell
& Campbell
me
air salon located
east MPLS. The
for a range of
services and fun
.
s actually run by
aster newspaper.
Justin Danielson
18
19
Frank Masi
20
Erik Roadfeldt
21
Content is KING in
the Land of Optimization
By Brett Weik-Ulrich
Months ago an acquaintance
asked how to get her idea at the
top of a Google search if somebody
typed “Women’s Greeting Cards”.
Regretfully the response was ominous
with no hopeful answer. SEO (search
engine optimization) is a technical and
mysterious art form. It is hard enough
to get consistent content on a site
or an application functional without
the constant battle of keywords and
metadata, yet years ago Google
created a way for millions to search
the web and its eyes are on content.
Creative professionals must consider
this fact as the dependency on being
known can reap many benefits.
People who have an activated
interest in blogging or dynamic web
applications know the value of being
able to track and draw a user to a site.
A New York web publisher named
Tim Sykes brought over $5000 dollars
to his business last month because his
content is streamlined and searchable.
He sells a newsletter for a subscription
element to this is the keyword
density. A search engine actually
compares the number of times a
keyword show up against the total
number of words in a post. The
catch here is with billions of sites on
the web a search engine may only
see your site three or four times in
a year. Search engines are crawling
through the web indexing hundreds
of sites a minute.
Web application platforms like
Wordpress have the ability to
plug-in applications which select
and repeat keywords from content
posts providing an extra advantage.
The SEO service pack, a free and
open source download, is designed
specifically for optimizing blog
post content. Plug-ins for the
Wordpress platform allow the blog
administrator to change keywords
while maintaining the title and
tags of blog post. It is possible and
recommended by heavily visited
blog sites a web site owner change
and play with the words Google is
looking for until a desirable rating
is achieved.
For the less assiduous web
developer a few simple metadata
tags in the header of a page can
make a good deal of difference.
The quick and dirty approach
should rarely take precedence, but
a good understanding in basic meta
tagging should be like punctuation
in writing. Two very popular
methods seem to pilot many sites.
continue on page 27
“know the value of
being able to track and
draw a user to a site.”
Stuart Bruzek
22
price which brought him an additional
$88,000 dollars in the same month.
If you Google his name, as you can
guess, he is the first on the list.
Google is looking at specific tags,
descriptions, and content keywords
within sites. Another important
Paul Wilson
23
Mike Weinhandl
24
Amanda Gerold
25
Student Clubs +
Organizations
AdLink
AdLink is an advertising student organization which networks with
advertising professionals and promotes the Ai Minnesota advertisers
as successful, notable members of the advertising community.
Advisor: Jennifer Hood – [email protected]
American Society of Interior Designers (ASID)
ASID promotes design excellence through professional education,
market expansion, information sharing, and the creation of a
favorable environment for the practice of interior design.
Advisors: Dan Whittaker and Maria Garrido-Santos –
[email protected]; [email protected]
Animation Club
The Animation Club can help students develop the animation skills
of the students in the Animation program, establish connections in
the industry, and create a network of motivated and talented
students.
Advisor: David Wilharm – [email protected]
Anime Club
Anime Club is a group where anime lovers can come together and
share their favorite anime/manga, share their own ideas, make
friends, and put together anime shorts. We hope to make visits to
Anime Detour Convention.
Advisor: Ken Korth – [email protected]
Campus Crusade for Christ
Campus Crusade for Christ can help you learn your faith, live your
faith and communicate your faith while here in college so you can
walk with God for a lifetime.
Advisor: Darrel Smith – [email protected]
Cinnamon Toast
The focus of this club is to strengthen your rendering, presentation,
board layout and technical skills.
Advisor: Korrin Lohmann – [email protected]
LGBTQA Alliance
A social student organization for Lesbian, Gay, Bisexual,
Transgendered, and Queer students and their allies. Our goal is to
build a supportive community for Ai students through positive social
gatherings, outreach and community events.
Advisors: Rob Anderson and Terri Delaney – [email protected];
[email protected]
National Technical Honor Society
This Honor Society recognizes outstanding student achievement in
career and technical education. Membership the NTHS chapter
encourages higher scholastic achievement, cultivates a desire for
personal excellence and helps students find success in today’s
highly competitive workplace.
Advisor: Jelena Tosovic – [email protected]
First the description tag may be pulled by Google
to gather high ratings: <metaname=”description”
content=”A simple description of your site may help
users find the content you hope they are looking for.”/>
Another tag very commonly attached to the header
is the “Keyword” distinction:
<metaname=”keywords”content=”use,words,separat
ed,by,commas,to,help,readers,find,you” />
These two styles of tags added to the top of your
page will assist the search engine in indexing your
information. Millions of artists are publishing portfolios
everyday y, and it may seem like there is a secret method
to the complicated science of SEO. Something you
can discover to give your site that added advantage.
No solution is perfect Searchenginewatch.com, an
internet search engine documentation site, indicates
with, “Meta tags are no silver bullet”.
There is one great solution in getting people to
your site; fantastic content. No special SEO secret
is keeping bad sites with horrible content at the top
of the Google ranking. People who are producing
content the public demands are getting hits they
deserve, and any creative person can take advantage
of the web world if they take the time to provide
great work.
www. brettweikulrich.com and a financial blog for young
•
professionals at www.7thstreetcapital.com.
Animation & VFX Portfolio Show
Newspaper: Main_Frame
Main Frame is a student driven publication that is produced twice a
quarter. The newspaper is a great way for students to learn about
the school. Many people are needed to make this publication
possible so sign up today!
Advisors: Chris Title and Deb Weiss – [email protected];
[email protected]
PACE Leaders: Peers Assisting with the College Experience
In support of the Office of Student Affairs, this administrative driven
group is selected to assist with orientation, welcome week, open
houses and student activity programs. Selection is competitive and
all students are encouraged to apply when spots are available.
Advisor: Julie Kesterke - [email protected]
Delta Epsilon Chi Association (DEX): Ai Minnesota
DEX is a professional organization, providing leadership and career
oriented opportunities to develop and enhance student potential.
Advisor: Tarah Bjorklund – [email protected]
Photo Club
This organization is a great place for students to learn about
photography and network for future career objectives and
photographic opportunities. This organization also offers all students
the opportunity to co-sponsor, participate in, and benefit in the club.
Advisor: Anthony Marchetti - [email protected]
Fashion Forward
Fashion Forward’s purpose is to inform, invite, and update all
fashion and retail management students on educational retail and
fashion related events going on throughout the quarter and to
promote networking opportunities with professionals in the retail
industry.
Advisor: KelliRae Sbewe – [email protected]
Sketch Jam
Sketch Jam gives you a great place to sketch with your peers.
Students can show work if they want it critiqued. Just bring your
sketch supplies and join in on the fun.
Advisor: Lafe Smith – [email protected]
Faux Bold: American Institute of Graphic Artists (AIGA) Chapter
The American Institute of Graphic Design is a graphic design
organization which enhances a students education by learning from
and networking with established design professionals.
Advisor: Tim Armato - [email protected]
26
Food for Thought
Food For Thought will give students the opportunity to apply what
they have learned in a classroom, but also give them a chance to
engage in intense food discussion and analysis of the food, the
restaurant, the menu, the kitchen and all other aspects that apply.
Advisor: Lianna Johnson - [email protected]
Continued from Optimization on page 23
Student Advisory Council
Student Advisory Council provides a student voice, representing the
student body to administration while advocating for student issues.
Advisor: Pam Boersig – [email protected]
Web Design & Interactive Media Student Organization (WDIM)
This organizaiton seeks to engage students in collaborative activities
to benefit the WDIM department, our school, and our community
while fostering individual growth and opportuntites for networking in
school and in our field.
Advisor: John Keston – [email protected]
Justin
“Spoke”
Danielson
Allyssa
“Super
Samurai”
Howard
Paul
“Mighty
Junk”
Wilson
Derrick
“Terror Shark”
Schimke
Matthew
“the Gutter
Avenger”
Peroutka
Sam
“Green Man”
Larson
Mike
“Captain
Carrot”
Thompson
Summer ‘09 June 19th 9am-12pm Pence 1st Floor
27
Allyssa Howard
Betty Chin-Wu
Erik Roadfeldt
Justin Danielson
Mara Skujins
Paige Vergin
Amanda Gerold
Brett Weik-Ulrich
Frank Masi
Kathy Litfin
Mike Weinhandl Paul Wilson
Angela Ostlund
Cassie Hauser
Jerry Campbell
Kevin Lindee
Mitchell Steir
Phuong Hguyen