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ied.edu
“Design, Fashion,
Visual Art, here Italy
becomes the teacher.
An innovative antiacademic model used
internationally.”
Il Giornale, 4 July 2011
“Milan is the creative capital that attracts kids from all over the world. The
kids that now fill the courtyards, classrooms and laboratories at IED.”
“IED was a choice that changed my point
of view and helped me change fashion
from a dream to a job.”
Corriere della Sera, 20 December 2011
April 2013
“IED shines with its own light and creativity, but it wouldn’t be the internationally appreciated institution it is, if it
didn’t belong to a significant international network”.
“Research and innovation in studying art – IED Venezia targets first class
training to promote the study of art from
tradition to innovation.”
Pierpaolo Piccioli, creative director at Valentino, Il Messaggero, 5
Il Gazzettino, 21 June 2012
Il Sole 24 Ore, 27 April 2011
“IED, design the future. Young creative
talent at work.”
“IED. Students and businesses in the
midst of ideas and innovation.”
Sardegna 24, 13 July 2012
Il Giornale, 16 June 2010
4> 5
“A new home for designers in the third
millennium.”
“IED Barcelona is one of the sharpest
and most international schools in the
city of Barcelona.”
Corriere Fiorentino, 19 September 2012
La Vanguardia, 10 November 2011
IED Group
IED Group
MILANO
COMO
TORINO
BARCELONA
MADRID
VENEZIA
FIRENZE
ROMA
CAGLIARI
The Istituto Europeo di Design boasts over forty years of activity in teaching and research in design, fashion, visual
arts and communication. IED unique approach to teaching design culture is adopted in all four schools: a method
linked to “knowledge and know-how” that illustrates the IED credo.
Today IED is an international institution which maintains its truly Italian roots. A meeting point for culture and
learning, with seats in Milan, Rome, Turin, Venice, Florence, Cagliari, Como, Madrid, Barcelona, San Paolo and
Rio de Janeiro, IED runs three-year and four-year degree and diploma courses, Semester and Academic year
courses, Summer and Specialization courses and Master courses.
Since 1966 IED has developed an innovative teaching method, centred on the synergy between technology and
experimentation, based on creativity, the development of transversal projects, integrated communication strategies and on different aspects linked to the market and new professions. IED method is fostered and enriched by the
constant contact with professionals from all sectors.
IED is a member of several international academic organizations and associations, such as Cumulus (Design
Educational Network co-funded under the Erasmus section of the Socrates Program), ELIA (European League of
Institutes of the Arts), IAA (International Advertising Association), FIYTA, IIE, EAIE and MEC-Brazil and has signed
partnerships and student exchange agreements with over 40 of the top Universities in the world.
The strength of the Network
RIO DE JANEIRO
SÃO PAULO
IED GROUP
The value of a unique and shared design culture.
6> 7
IED has a global feel and international vision, it is able to grasp new product and market trends and therefore provide teaching that is constantly updated. It is a real community of professionals, teachers, companies, institutions
and students whose constant interaction creates a network of relations and culture capable of generating creativity
and innovation.
Becoming part of the IED world gives students the chance to study in one of the IED seats and experience the
Genius Loci, the culture of the place, while growing in an international atmosphere: an opportunity for an extraordinary personal experience and a great chance to increase your cultural knowledge and grow as professionals and
world citizens.
IED Schools
IED Design
IED Moda
IED Design is the complete and practical answer to the
countless demands of the professional design world.
The concept of design is now deeply rooted in every
sector of merchandise, in their contents, language, expression and style, as well as in functional and technical aspects. By definition designers are innovators of
style and function, interpreting and forerunning emerging aesthetic lines and the functional needs of their
time. IED is always in touch with the latest oscillations
in tastes and trends, and creates professionals able to
work in various sectors from street furniture to car and
toy design, from fashion accessories to IT support, just
to name a few.
IED greatest success lies in the ability to train professionals able to seduce with their creativity and manage, with equal ability, the concept, coordination and
production of a collection of garments, accessories and
jewellery, as well as the composition and styling, sales
planning, programming for the season and logistics of
the product, marketing and brand communication in the
many different fashion sectors. A key factor here is the
relationship with the Sistema Moda Italiana, the most
important association in the world of textiles and fashion industries. Students at IED learn to experience and
feel fashion as a whole and in each single element.
Professional Figures
Professional Figures
Interior Designer, Product Designer, Car Designer,
Transportation Designer, Design Manager, Set Designer,
Light Designer, Furniture Designer, Exhibit Designer.
IED
SCHOOLS
IED Design, IED Moda, IED Visual Communication and IED Management
Lab answer to the demands of the workplace through programmes
aimed at the real needs of the sectors of interest and feature a common
theme: design culture.
8> 9
Photo by: Stefano Casati
Fashion Designer, Fashion Stylist, Jewelry Designer,
Shoes and Accessories Designer, Fashion Editor, Textile
Designer, Product Manager, Fashion Buyer, Retail Manager, Fashion Communication & New Media Coordinator,
Public Relations Manager, Fashion Coordinator, Visual
Merchandiser.
IED Schools
IED Visual Communication
IED Management Lab
IED Visual Communication is the creative laboratory
where students learn the tools, expressive and linguistic register, new techniques and the necessary ability
to develop a visual communication project. In a world
where values and meaning are mainly conveyed through
sound and image visual communication is fundamental
for transmitting ideas and concepts linked to different
areas of production, advertising and culture, politics and
society.
The “look” of a project is a major contributor to how successfully a message is communicated. Moving competently and professionally in this field requires an eclectic
transversal culture, based on a thorough knowledge of
both the surrounding social-cultural context and the
latest technologies that continuously modify the role of
images and sounds in communication.
IED Management Lab is the first IED school dedicated
to teaching on topics linked to managing creativity in
business processes. Managers in communication and
marketing, brands and events, advertising and public
relations are sought after by companies who need specialists that are prepared and able to innovate. IED Management Lab provides an alternative model to traditional
business, economics and communications schools,
concentrating the methodology on teaching “design
thinking” and typical design culture with an emphasis
on innovation and creativity. IED aim is to create professionals able to promote and manage the development
process of new products and services, within a traditional or creative business.
Professional Figures
Marketing Manager, Brand Manager, Account Manager,
Event Manager, Fundraiser, Art Consultant.
Photographer, Illustrator, Animator, Interaction Designer, Graphic Designer, Video Maker, Filmmaker, Art
Director, Copywriter, Sound Designer, 3D Artist, Web
App & Game Designer, Motion Graphic Designer and CG
Animator, Web Designer.
Designer: Marco Gasser
Graphic Design
@The Brandery Barcelona
10 > 11
Professional Figures
IED Method
Learning to learn
Learning to participate and compete
The IED network works with 1900 lecturers, all successful professionals in their sphere who are able to
provide clear theory and practical project works. Class
size range from 10-25 students, depending on course
requirements; this favours student-teacher interaction
and allows students to fully benefit from their lecturer’s
knowledge and skills.
The IED method includes numerous creative competitions and group projects. All creative people, whether
they design material goods, strategies or complex
services, have to work with a range of professionals.
Learning to work as part of a team of skilled professionals is essential for those wishing to enter the Design
world.
Learning by doing
Learning to communicate
and build relationships
In all areas of preparation at IED “learning by doing” is
an absolute must. Participation to the numerous laboratory activities and regular attendance at lectures guarantee that IED student’s training turns into real skills.
Learning to interact
with the production system
The practical experience provided at IED means students quickly learn design culture. IED students work
on real projects commissioned by public and private
companies, institutions and manufacturers. Students
can immediately verify the efficacy of the theories learnt
and experience working with the production system.
IED METHOD
IED aims at constantly improving services through discussion, exchange
and collaboration with the private companies, professional communities,
universities, institutions and young people that represent the future.
12 > 13
Photo by: Daria Galli
A good designer is able to listen to and understand different points of view. Students at IED gain the professional experience needed to learn and grow through
workshops and special projects, which encourage them
to form good relations with students in different areas
of training at the school as well as with external companies and institutions.
Learning to start
and manage your career
IED wants to produce graduates who continue to grow
and are always up to date with the shifting trends in the
work place, that is why IED is in constant contact with
businesses and institutions for advanced research and
technology, making IED ready to answer to the changing needs of the market. This approach is transferred to
the students at IED, who are from the outset encouraged
to take up the challenge and are given the necessary
tools to manage their own enterprise.
Services and Facilities
With classrooms for theory lessons, student common
rooms, state-of-the-art laboratories and qualified staff
IED has built an effective network of schools and facilities that transform knowledge into know-how.
Students at IED will find qualified teaching assistants
and buildings dedicated to learning, designing and
simulating project work. There are also plenty of services that accompany the student in the pre and post
matriculation phase, from welcoming them to a new city
to entering the work place.
Admissions Centre
This is the first step for anyone looking for information
about the IED world. Thanks to a personal interview with
an Admissions Advisor, anyone wishing to apply will be
given information about graduate profiles and professional outcomes. Prospective students may also obtain
further information on the organization of study areas,
course contents and objectives as well as the selection
and admissions process.
Accommodation
SERVICES AND
FACILITIES
Learning, designing, participating, competing,
producing and building relationships using laboratories,
well equipped classrooms and student services.
14 > 15
Student Discounts
IED makes numerous annual agreements with organizations and businesses of every type, from those providing professional equipment to everything concerning
goods, leisure, culture and well-being. To receive your
student discount all you need to do is show your IED student card when making your purchase.
Classrooms
All classroom activities are organized so that learning becomes experience, this is why IED classrooms
are equipped with the necessary tools for learning and
research: computers with Mac OS X and Windows systems, projectors and audio systems.
Common Rooms
To complete the learning experience which begins in the
classroom, and to allow students to continue their individual preparation within the school IED provides common areas for studying. All common rooms have Wi-Fi
Internet access.
IED actively supports students in looking for accommodation through social media ads, lists of available apartments constantly updated and the Student Desk.
Library
Student Desk
Internet and Wi-Fi
The IED Student Desk is a student service that in collaboration with the Student office and the schools,
promotes school-student relations helping students
integrate in the social-cultural context of the city. This
service is available to all students from the moment they
become part of the IED world.
A personal account is activated for each student for Internet and Wi-Fi access. Students can use their account
to access the Internet in common room areas, classrooms or libraries.
Title: Flower Power. 2009
Product and Interior Design
Photo by: Antonio Guzmán
Books, newspapers, magazines and audio-visual material are available for consultation or lending.
Designer: Francisco Tomey
Interior Design
@Modelling Lab
Services and Facilities
IED Labs
Students, lecturers, teaching assistants and IED staff
have an internal communication system where they can
share information and manage course documents. IED
Labs is the information system for didactic/academic
management. Each IED student has access to an online section where information on services, timetables,
documents pertaining to the courses they are attending,
study programmes and all topics linked to the academic
programme can be found.
Faculty Office
Each faculty has an office which assists students in
achieving their learning targets, provides progress reports, opportunities for discussion and information on
exams. The Faculty Office also manages course contents, methods and structure.
Individual meetings
The teaching method at IED guarantees constant teacher-student contact. If, for a particular reason, further discussion is required, students can take an appointment
through the Student’s office/Student Desk to set up a
meeting.
Laboratories
IED laboratories are a key feature in the teaching programme with state-of-the-art equipment and technology. The list below covers all the structures available in
the IED Group; each school has the laboratories necessary to provide students with practical experience during their course.
Modelling
Allows students to test their design hypotheses and
learn how to use the technical tools necessary for experimenting, presenting and communicating their designs.
This is where the all important hands-on learning takes
place: activities are carried out by the students using
16 > 17
machines and equipment under the supervision of technicians and lab assistants.
Shooting Video
An area dedicated to building film sets, shooting and
editing video footage. Inside the filming studio students
have access to lighting, filming, editing and post production equipment.
Video Editing
A professional laboratory for editing video and colour correction, including 3D imaging. Working under
the constant guidance of professional video makers,
students gain practical experience in what they have
learned in the classroom.
Sound laboratory
An area dedicated to sound recording activities, mixing
and preparing for live performances. These studios provide equipment for recording, listening and production.
Interactive laboratory
This lab is dedicated to experimenting and using interactive techniques and equipment for creating video
installations. Thanks to this super technological area
students can gain experience in building video installations as design tools.
Photographic studio
An area dedicated to photo shoots and filming objects
and people. The studio contains all the equipment necessary for lighting and shooting.
Dark room
The dark room allows future photographers to gain experience in developing and printing their works. Thanks
to the equipment provided and the assistance of teachers and lab staff students can develop their films and
make black and white prints of their photos.
Services and Facilities
Jewelry laboratory
As in the modelling laboratory, jewelry lab students can
finalize their designs by working on previously designed
prototypes and models. The area is equipped with portable electric tools, fixed machinery (presses, drills, cutters etc) specific for perfecting jewelry prototypes.
Textiles laboratory
This lab is the perfect place for students to gain practical hands-on experience, completing and improving on
what they have learned in their studies, through working
with both traditional and innovative materials. Students
can also consult the several textile archives housed in
the lab, colour charts and sector magazines as well as
testing printing techniques.
Sewing laboratory
An area equipped with machines for creating paper patterns and garments, essential for giving shape to ideas.
The sewing labs have linear sewing machines, machines
for zigzag sewing (buttonholes, embroidery), overlock
machines, ironing stations (irons, suction swing-arm
ironing boards) work tables and mannequins.
Leather work laboratory
An area assigned to the creation of fashion accessories
and details in leather garments. Thanks to our safety
measures and the work of our assistants students can
work on their designs at a professional level.
Knitwear laboratory
This lab is for creating and experimenting on machine
and hand made products. There is a wide range of equipment and accessories for developing the necessary
technical skills for making knitwear garments and prototypes.
Designer: Bruno Pipitone
Fotografia: Fashion e Still life Advanced
a.a. 2010/11
18 > 19
IT PC, CAD and MAC
The computer lab activities provide students with the
theoretical and practical knowledge necessary to complete their course of study. The labs are equipped with
computers with OSX and Windows systems, video projectors, printers, scanners and graphics tablets. All the
necessary softwares for developing projects and preparing exams are installed and constantly updated.
Borrowing equipment
IED has equipment available for all students to borrow, outside of lessons, which are useful for developing special projects, exams or educational activities in
general. Examples of items loaned to students are Reflex
cameras, Full HD video cameras, microphones, digital
recorders etc.
Exchange Study Program and Erasmus
IED International Exchange Study Programme is a
unique opportunity to travel and enrich the curriculum
vitae with a meaningful experience that will contribute
to personal development. This programme enables students to attend an academic semester abroad in one of
the IED partner Universities.
Special projects
IED has always collaborated with external companies
with the aim of introducing students to their future profession during their education, testing them with the demands and expectations of the work place, in a protected
context carefully coordinated by the school. In this way
project experience becomes a powerful educational
tool, fertile terrain for students to test themselves with
constant feedback from coordinators and professional
staff.
Services and Facilities
Career Service
and Personal Development
IED is committed to introduce its students to the world of
work after they complete their studies. IED promotes the
activation of educational internships and collaboration
and organizes field projects, guaranteeing constant support and monitoring.
The Career Service and Personal Development staff prepares the students for job interviews at Human Resources departments in different companies. For Companies
who require it, IED makes a selection of suitable CVs and
candidates to fit the job vacancy, as well as managing
the start up of work experience and field projects.
I+ED Lab = Research and Education
This area is devoted to research and innovation and uses
teaching resources as a key factor for experimentation.
I+ED analyses, experiments and designs new instruments with an eye on future social changes and needs
by bringing together students, teachers, professionals
and companies.
Designer: Sara Kreuzer
Fashion Design
@Textiles Lab
20 > 21
Alumni
Matthieu Aquino
Product Design
Since 2004 he has been one of the
first members of “design lab” realized by 3M. Today he is the Director
of Design Strategy at PepsiCo in New
York, where he works on developing
“design culture” that is recognizable
at a global level for key Pepsi brand
products.
Maria Grazia Chiuri
and Pier Paolo Piccioli
Fashion Design
For twenty years they climbed the
rugged mountains of the Fashion industry until in 2008 they reached the
top of the highest peak, named after
Mr. Garavani, known to the rest of the
world as “Valentino” where they work
as creative directors.
Biagio Fontana
Interior Design
Having worked with the Piccolo Teatro and la Scala in Milan, today he
is senior Visual and Exhibition Designer for one of the leading Italian
fashion houses.
Ferruccio Forcella
PR/Events Management
Creative in Filmmaster Events, he
has worked on the organization of
International events such as “UEFA
Senior Designer for Pininfarina, After graduating, he collaborated Euro 2012”, “Juventus Stadium
where he started in 2005. Here he with Fabrica, the Benetton’s Re- Opening Ceremony” and is currently
designed the Ferrari Sergio, the New search Centre on communication. working on developing concepts for
Stratos and leads the design team for Currently lives and works in London, EXPO2015.
the SP12EC, the P540SA and the B0. Milan and Venice as advertising pho- Co-founder of MakeItPerfect.it, an
He has experience in interior and ex- tographer, signing campaigns for agency that organizes private events
terior car design and in sport-racing. many customers and international and parties.
He is the coordinator for the Master’s brands as Police, Mini, Freddy.
Alessandro Gottardo
in Transportation Design IED Torino.
Luca Borgogno
Car Design
Ivan Córdoba
Interaction Design
ALUMNI
The innovative teaching method has become an internationally
appreciated export thanks to the concrete results obtained by students,
the greatest success for the IED Network.
22 > 23
Lorenzo Vitturi
Photography
Aureliano Fontana
Advertising Communication
Currently Creative Director for BMW
He is an internationally awarded vis- Automotive in BCube and Coordinaual artist, and a filmmaker of recog- tor and lecturer for the Master’s in
nized works that have been published Art Direction and Copywriting at IED
on different books and media. He is Milano. He has received national and
currently established in New York international recognition on numerwhere continues working as an inde- ous occasions and is published in
pendent film director on documen- books and magazines in the sector.
tary films, short fiction films, music
video and commercials.
Photo by: Giovanni Galilei
Illustration and Animation
Works with some of the most prestigious international magazines. His
work has received much international
recognition including three Gold and
three Silver medals from the Society
of Illustrators NY and the Gold Medal
from the Society of Publication Designers.
Alumni
Giuseppe La Spada
Digital Design
Gianni Mascolo
Graphic Design
Claudio Midolo
Interaction Design
After graduating from IED in 2002,
he began his career with numerous
awards, including the prestigious
Webby Award, and has worked with
famous artists such as Ruychi Sakamoto, Christian Fennesz and Marithè
Francois Girbaud.
He began working in editing at the
Repubblica newspaper where he was
personally chosen by Scalfari to redesign the paper. Today he is the Art
director and photo editor for Venerdì
magazine of the Repubblica newspaper, XL and Affari and Finanza which
with its latest restyling won another
prize from the SND.
In New York he became a member of
the teaching staff at the New School
where he taught Media Language
and Audiovisual Production. As of
2010 he is the Senior Game Designer
for the Institute for Play, a non-profit
corporation that works to unlock human potential through play.
Alessandro Malaspina
Transportation Design
He began at MV Agusta in 2008 after four years of automotive design.
He worked as Head Designer in the
Styling Department responsible for
the MV Agusta and Cagiva brand
until 2011. Since then he has been
responsible for the design, planning
and graphics for the MV Agusta motorbike as Senior Designer.
24 > 25
Zakir Maqsood
Fashion Marketing and
Communication
Erika Soffia
Fashion Design
Working for Versus Versace and Versace Jeans, at Gianni Versace S.p.A.
She founded Stop Stealing My Look, she is responsible for creating colleca creative consultancy firm focused tions of shoes, belts, bags and small
on Fashion industry and trends. At leather articles: working on ideas,
present, he is a lecturer of the IED materials, designs, developing samDiploma in Business Design.
ples and showroom presentation.
Andrea Militello
Car Design
Filippo Vaccari
Video Design
He began working for Ferrari in 2010
where he now works full time as Senior Designer. His previous work experience includes years at FIAT Group
Automobile as senior designer and
for IDEA as a designer.
Working in Motion Graphics since
2004, particularly in Broadcasting.
After 4 years in Italy (SKY, Current
TV), he decided to further develop
his professional skills in California
where he now lives and works for
CBS Network.
In photo: Claudio Sinatti
Visual Artist
Faculty
A network of professionals
A teaching staff made of professionals means that the
current rapid changes in national and international
spheres of production are instantly included in course
contents. Students establish a relationship with the working world through contact with their lecturers, achieving true continuity between school and the professional context. Professional simulation is a fundamental
component in IED teaching method and allows students
to work on real cases and address actual problems. The
FACULTY
The Faculty at IED is made of successful, well established
professionals in the fields of fashion, design, communication,
management and visual arts.
26 > 27
choice to trust to professionals who “lend” their skills,
time and passion to teaching rather than hiring teachers
by profession differentiates IED from traditional Academies and Universities and highlights the importance of
know-how and design culture: this methodology, at the
basis of the IED teaching system is guaranteed by the
school staff whose educational skills have been tried
and tested over almost fifty years of experience in education.
Sebastián Alberdi Designer • Enrico Azzimonti Designer • Andrea Baccuini General Manager • Antonio
Barrella Photographer • Davide Baruzzi Cultural Strategies Consultant • Enric Bayó Head of Innovation
Management • Fabrizio Bertero Architect and Designer • Alessandro Bollo Research and Cultural Activities
Consultant • Giovanni Brunazzi Integrated Advertising and Communication • Carlo Bruno Public Relations and Communication • Francesco Canovaro Interface Designer • Anna Laura Cantone Visual Artist •
Giampiero Capitani Technical and Creative Director • Simona Caraceni New Technology and Multimedia
• Marco Cazzato Illustrator • Geo Ceccarelli Creative Director • Annalisa Cocco Product Designer • Alessandro Cortes Graphic Designer • Angela Cotza Graphic and Interaction Designer • Donatello D’Angelo Art Director • Domitilla Dardi Design Curator • Riccardo De Angelis Web Designer • Dante Di Lilla Goldsmith •
Aurora Di Mauro Art Historian • Fabio Di Nicola Fashion Designer • Nicoletta Ercole Costume Designer •
Federico (Chicco) Ferretti Principal Product Designer • Franz Fischnaller Chief Designer, Project and Production Manager • Diego Fontana Copywriter • Andrea Forges Davanzati Sculptor • Paola Gagliardo Account Director • Massimo Giacon Illustrator • Matteo Costanzo/Gianfranco Bombaci Architects • Giacomo
Giannini Photographer • Salvatore Giunta Graphic Designer and Art Director • Sofia Gnoli Journalist • Giorgio Marco Grandi Architect and Interior Designer • José Antonio Guerrero Marketing and Brand Fashion
Consultant • Alessandro Hinna Business Organization Consultant • Antonio Lampis Leader Writer • Edoardo Lano Marketing Manager • Alessandra Lanza Marketing & PR Manager • Gabriele Pardi/Laura Fiaschi
Architect and Designer • Andrés Mahdjoubian Architect and Designer • Sara Maino Senior Editor • Ubaldo
Malvestiti Accessories Designer • Riccardo Mannelli Illustrator • Simone Massoni Visual Artist • Ugo Mauthe Creative Director and Copywriter • Carolina Melis Animation and Illustration • Adriana Mulassano Fashion Journalist • Giuliano Noci Economist - Engineer, Digital Marketing • Giovanni Ottonello Architect •
Ernesto Paganoni Character Animator • Cosimo Lorenzo Pancini Creative Process • Luca Parenti Graphic
Designer • Giulio Partisani Vehicle Designer • Ignasi Pérez Arnal General Communication Coordinator •
Elena Sacco Brand & Marcomm Consultant • Jürgen Salenbacher Expert in Brand Positioning • Juan Salvadó Fashion Designer • Vitor Santa Maria Product Designer • Daniele Ruzza/Silviana Angeletti Designer
• Claudio Sinatti Multimedia Artist • Olivia Spinelli Fashion Designer • Andrea Terranova Brand, Multimedia, Web • Diletta Toniolo History of Art and Design Expert • Enrico Maria Torboli Magazine Publisher •
Julia Weems Fashion Designer • René Zamudio Costume Designer • Matteo Zauli Cultural Events Organizer
IED Partners
Business Context
Partners
Students at IED come into contact with a network of professionals and businesses enabling most students to
quickly find work after graduation.
Every year hundreds of companies, public and private
institutions, foundations and associations collaborate in
different ways to the education of IED students and their
introduction to the job market. IED works with companies on research projects, think tanks, workshops and
special projects providing a great opportunity for students to forge relationships for work-related study and
discussion, entering and integrating in companies in
their own right. This extended network of studies, companies, institutions and partner universities makes IED
not only a learning centre but a place where students can
develop their ability for enterprise and showcase their
talents.
3M Italia, A2A, Absolut Vodka, ADI, Adidas Original, Adobe
Systems, Aesvi – Associazione Editori Sviluppatori Videogiochi
Italiani, Agusta, Alberta Ferretti, Alcantara, Alessi, Alfa Romeo,
Alfaparf, Alitalia, Alviero Martini, Ambrosoli, Amex, Amnesty International, Apple, Apple Computer Italia, Artsana Spa, ASL Milano,
Assorel, Autogrill, Barilla, Benetton Group, Bic/Smoking, Binda
Italia, Bmw Italia, Bombardier, Boscolo Hotels, Bulgari, BuyVip,
Campari, Candy Hoover Group, Cappellini, Cariplo, Carrefour,
Casa Bugatti, Coca-Cola HBC Italia, Comune di Milano, Condé
Nast, Confindustria, Consorzio Cantiere Cuccagna, Continuum,
Cosmopolitan, Courmayeur Noir in Festival, Custo Barcelona,
De Agostini, Diesel, Dior, Dolce & Gabbana, Ducati, Eastpak, Ed.
Condè Nast, Edelman, Emergency, Fendi, Ferrarelle, Ferrari, Ferrero, Fiat, Fidenza Village, Fiera Rimini, Fondazione Peggy Guggenheim, Ford, Gianfranco Ferrè, Giorgio Armani SpA, Google, Grohe,
Gusella, Hachette, Ideal Standard, Illy, Imetec, Kiko, Klaus Davi,
Kraft Foods, Lamborghini, Lancia, laRinascente, Levis Strauss,
Louis Vuitton, Luxottica Group, Marni, Maserati, Mattel, McDonald’s, Medici Senza Frontiere, Meetic, Mercedes Benz, Mondadori/
Panorama, Moschillo-Falber, MSL Italia, MTV, Nestlé, Nokia,
Panasonic, Piaggio, Poliform, Pommery, Prada, Pubblicità Italia,
Rana, Red Bull, Reebok, Rolling Stone, Samsonite, Siemens, Sko-
IED
PARTNERS
IED has always worked to create professionals who are ready
and able to enter the work place. The partnership with external
companies is a key factor.
28 > 29
da, Smemoranda, Sony, Sony Ericsson, Sportmax, Studio Azzurro,
Studio N!03, Swarovski Int. d’Italia, Swatch, Terme di Milano, Timberland, Toyota, Trenitalia, Triennale Design Museum, Triumph,
Trudy, Unicef, Universal Music, Universal Pictures, Valentino,
Vallè, Vodafone, Volkswagen, Warner, Whirlpool, WWF Italia, Yahoo, Yoox, Zelig Bananas.
Photo by: Andrea Mariani
Open Conversation with Santo Versace
STUDYING
IN SPAIN
Studying in Spain
IED dedication to innovation and development can be seen
through its complete range of courses and schools.
IED Spain offers various courses, in Spanish or English,
to meet an array of different learning needs.
Undergraduate Courses
Intensive Masters
Official Undergraduate Degrees in Design
Courses with online contents and condensed attendancebased contents over a short period of time. Students work
with a theoretical-practical approach, on real-world projects and cases with businesses.
IED Spain offers Official Undergraduate Degrees in Design, which are equivalent to university degrees. They are
official studies that take 4 years to complete (240 ECTS)
and grant an Official Undergraduate Degree in Design.
IED Diplomas
Semester and Academic Year Courses
IED Diplomas are 3-year, private diploma courses whose
objective is to equip the student with the knowledge, culture and technical tools necessary to integrate themselves
into the workforce with a high-level professional profile.
Intensive six month or one year courses that provide the
perfect opportunity for international students to attend a
spring or autumn semester or a whole academic year at
IED, taking an in-depth look at the topics of fashion and
design in the Spanish capitals of art and innovation.
Bachelor of Arts (Honours)
IED Barcelona is the only centre in Spain imparting Bachelor of Arts (Honours) validated by the University of Westminster. Since 2010 it offers the opportunity to take threeyear courses, entirely taught in English, in Fashion Design
and Fashion Marketing and Communication.
Master Courses
Masters of Design and Innovation
Specialised in the design of processes and products,
communication and business strategies. Held in English
and based on an experimental teaching method, they represent the most advanced training in response to the challenges of a global and dynamic society.
Research Study Programmes Masters
Highly qualified, taught in English and addressed to both
national and foreign professionals and graduates.The aim
of those full time courses is to give critical, analytic and
methodological skills and, at the same time, the required
knowledge to carry out an innovation management focused on the user.
Masters
Designer: Alice Coppola
Title: DAO
Fotografia a.a. 2011/12
50 > 51
High-level training programmes in design and communication and involve direct contact with leading businesses
and institutions in the sector. Students acquire knowledge
and skills that enable them to respond professionally to the
demands of the global and constantly changing market.
Continuing Education
Summer/Winter Courses
Introductive and advanced didactic pathways with lessons
in English and Spanish lasting one or several week. This is
the ideal solution for anyone interested in increasing their
knowledge and making their CV more competitive, by devoting part of the summer or winter season to learning new
skills in their professional sector.
Summer Junior Programs
A new kind of course aimed specifically at young people
between 15 and 18. The objective is, over the course of
two weeks, to introduce the students to design, to develop
their creative abilities and equip them with the basic tool
which provide them access to these disciplines.
Specialization Courses
Flexible and offering diverse learning experiences, the
courses are usually held in the evening or in the weekend,
from one to a maximum of five days a week and last from
one to nine months. They are targeted at people looking
for a high level of specialization in their profession, to
those who are looking to achieve new professional qualifications or to students and professionals who are interested in developing new skills.
COURSES
Courses
The educational offer at IED Spain is constantly updated; for the latest
information on BA degrees, Master degrees, Semesters and
Continuing Education courses please consult the web pages listed below.
Designer: Alice Coppola
Title: DAO
Fotografia a.a. 2011/12
52 > 53
By scanning the QR code with your smartphone or tablet, or visiting the web pages indicated, you can look up the
study programmes, all the details of each course and graduate professional profiles, as well as a description of the
subjects studied in each educational module.
Undergraduate Courses
Master Courses
www.ied.edu/courses/undergraduate-studies-in-spain
www.ied.edu/courses/master-studies-in-spain
Semester and Academic
Year Courses
Continuing Education
www.ied.edu/courses/semester-spain
www.ied.edu/courses/continuing-education-spain
IED MADRID
Innovative Professionals for the
Urban and Domestic Habitat
Centuries of shared influences have marked the historical and cultural relations between Italy and Spain. In a way,
the decision that Spain would be the first country outside Italy to host IED campuses came quite naturally.
In this city, one of the most important in the world and a crossroads of European and Latin American cultures,
IED develops its teaching in design in its traditional areas (Design, Fashion, the Visual Arts and Communication),
while also implementing innovative areas to train professionals capable of designing interactions, services and
systems that put the focus on the individual.
These are professionals who are conscious of contemporary issues able to design according to environmental,
ethical-social, economic and political requirements.
IED Madrid is a cultural institution for the dissemination of design and its connections to other disciplines like
architecture, art, cinema and music, boasting a diverse programme (exhibitions, conferences, and events linked to
a vision of the future) and a publishing house which produces an array of publications that clearly demonstrate IED
centre’s educational activity and the quality of its best exponents: the designers and future professionals.
Photo by: Mark Bentley
54 > 55
IED BARCELONA
Visionary Designers and Managers
to follow Gaudí
In 2002, IED opened its Barcelona centre in Gràcia, one of the most authentic and charismatic neighbourhoods in
the city. Over this 11 years, the school has become a reference point in the teaching of design, both nationally and
internationally. A leading observatory of trends and research, with a project culture at its heart, that offers students
the chance to carry out innumerable projects with companies. Faithful to its tradition of continuous innovation and
inquisitiveness for change, IED Barcelona has decided to initiate new projects for a thorough reform of all the elements that constitute the complex process of a design education.
2012 was a key year for IED Barcelona as it has marked its 10th anniversary, and its conversion to a Higher Level
Design School, with the official approval of all its courses as well as the inauguration of the new seat. More than
5.000 m2 with labs for fashion, interior and product design, communication and video, in addition to classrooms and
facilities for conferences that enable the development of laboratory and research activities, turning IED into a creative,
unique and pioneer design space in the city of Barcelona.
Event: IED Barcelona during the
Workshops Week
56 > 57
IED
NUMBERS
47
years
of experience in
the educational
sector
ıı seats
600
staff members
ı.900
lecturers
ı.000
training projects in partnership with
the production system
30% ı00
of foreign
students
ı00 ı20.000
academic
agreements
alumni
different
nationalities
400
acknowledgements
and awards won
by IED students
ı0.000
students per year
Event: Cocktail 2011
@IED Madrid
Photo by: Antonio Guzmán
66 > 67
AWARDS
Some of the most recent recognition for IED students.
Awards
Roca Jump de Gap Contest 2013
Designer: Marta Cuquet and Sanna Völker
Design
Project: Still you
Silver Medal NC Awards 2008
Designer: Mattia D’Aura
Art Direction and Copywriting
Project: Chiquita giovani 2007
Winners Next Generation
Designer: Marta Forghieri, Ludovico Loffreda, Santo
Spada, Isabella Zoboli and Lucia Jang
Fashion Design
Winner of the R+FAD scholarship Contest
Designer: Pau Ros
Product Design
First Prize Inspiration
Award Triumph 2009
Designer: Emanuele Caldarera
Fashion Design
Winners of Idea Ecotendencies
Cosmocaixa (2011)
Designer: Yeray Fernández, Javier Mangas, Jaime
Gil, Dalila Alejandra Cuéllar, Loren Juan Frofanter,
Alfredo Marín García, Ingrid Gomà Knorn, Laura García
Dominguez, Pablo Velasco Migoya, Maria Andrea Levin,
Benedikt Luedke and Cristina Fuentes Ferrero
Transportation Design
Project: E-vox Motocarga and Wearable Means of
Transport
Second Prize Ferrari World
Design Contest 2011
Global Winner Nokia Competition
Tune Remake 2011
Designer: Samir Sadikhov
Transportation Design - Car Design
Project: XEZRI
Designer: Valerio Alessandro Sizzi
Sound Design
Project: Dubstep Version
Selected Targa Giovani
ADI Design Index 2011
Selected Targa Giovani
ADI Design Index 2012
Designers: Matteo Vilardo, Luke Hornung
and Caterina Gobbi
Product Design
Project: Organic Pack in collaboration with TSV
Designer: Valeria Murru
Product Design
Project: Polipolly
Designer: Emily Catena
Product Design
Project: Color Id
Designer: Mariangela Zasa, Giulia Frattale and Ylenia
Borghetti
Product Design
Project: Food And Play
Designer: Attila Veress, Simone Bonanni and Yigit Bora
Product Design
Project: ATMO in collaboration with GIVI
First Prize James Dyson Awards 2011
Nutella Contest Winner
“Un buongiorno a regola d’arte”
Designer: Nazzareno Ruspolini and Alessandro Forti
Product Design
Project: Sanni
First Prize (music section)
Young Creative Chevrolet 2011
Designer: Roberto Attanasio, Michele Baldi and Jacopo
Bruschini
Sound Design
68 > 69
First Prize Inspiration
Award Triumph 2012
Designer: Alla Polozenko
Fashion Design
Project: Dragon & Butterfly Infinity
First Prize Logo Amiacque Srl
Contest 2012
Designer: Luca Bonadei and Lorenzo Sdraffa
Graphic Design
Designer: Davide Scarpantonio
Graphic Design
Project: Funny Morning
First Prize Shiseido Contest
“Make up the wall”, 2012
Designer: Chiara Lamendola
Art Direction
First Prize Giovani Leoni 2012
Film category
Designer: Livio Basoli and Lorenzo Picchiotti
Art Direction and Copywriting
Project: Blind Test
First Prize Red Bull Contest 2012
Designer: Patrizia Vaccino, Flavio Fabbri and Andrea
Pinca
Art Direction and Copywriting
Project: Il lupo perde il pelo e il vizio
Finalist at Europe Cristal Festival 2012
Designer: Mattia Rivetti
Art Direction and Copywriting
Platinum and Gold Awards
Graphis Awards 2012
Designer: Andrea Castelletti
Art Direction
First Prize Targa Bonetto 2012
Designer: Michele Albera, Giorgia Fraterrigo, Matteo
Marzuoli and Alessia Perotto
Interior Design
Project: “Le tortore”
Second Prize (photography section)
Young Creative Chevrolet 2012
Designer: Daria Craparo
Fashion Communication
First Prize
Un designer per le imprese 2012
Designer: Alessio Bonifacio, Eva Bugada
Product Design
Project developed for TSC Interfodere
BECOMING
A IED
STUDENT
Becoming a IED Student
Becoming a IED Student
After the Enrollment
Below you can find the steps that you will have to go
through in order to enter the community of IED students.
Complete the Admission/Enrollment Process by following instructions provided by the procedures or by
your Advisor. You will be given assistance in the various
steps:
Visa Application (if required)
Tuition fee payment
Course presentation
Before Applying
Choose a course
The educational offer of IED group includes many programs at Undergraduate and Master level, as well as
Continuing Education Courses (Summer/Winter, Semester/One Year, Specialization) in the schools of Design, Fashion, Visual Communication and Management
Lab.
Verify the admission requirements
In each country, every category of course has different admission requirements and procedures, for this
reason, we invite you to check carefully the webpages
provided and the downloadable pdf documents. You will
be able to know the specific admission procedures, the
deadlines, and the required documents for the course of
your choice.
Get in touch with a IED Advisor
If you need assistance, you will be able to get in touch
with a IED Advisor through email or online forms.
Study in Italy
www.ied.edu/study-in-italy/
general-information
Study in Spain
www.ied.edu/study-inspain/general-information
How to Apply
Start the Admission/Enrollment Process by following
instructions provided by the procedures or by your Advisor. You will be given assistance in the various steps:
Preparation of the Dossier
Admission Interview/Exam (if required)
Enrollment confirmation
Photo by: Daria Galli
70 > 71
Study in Brazil
www.ied.edu/study-inbrazil/general-information
IED
SCHOLARSHIPS
IED Scholarships
Scholarships and economic facilitations
IED supports young creatives by practising a policy of
economic facilitations that take the form of scholarships
covering part or all of the tuition fee of BA-Diploma and
Master courses.
These scholarships are awarded on the basis of merit to
particularly deserving and motivated students. For further information go to www.creativecontexts.com.
Please contact IED advisors in order to be updated with
specific economic facilitations of different kind.
Scholarships
Photo by: Stefano Casati
www.creativecontexts.com
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