David Bergelin (Cascades)

CASCADES
PROFILE
Founded in 1964 by the Lemaire brothers, Bernard,
Laurent and Alain, Cascades produces, converts and
markets packaging and tissue products composed mainly
of recycled fibres.
CASCADES WORLDWIDE
•  Nearly 11,000 employees
•  More than 90 operating units
in North America and in Europe
SECTORS OF ACTIVITY
(NORAMPAC)
(CASCADES
RECOVERY)
SECTORS OF ACTIVITY
» BOXBOARD
•  Manufacturer of coated boxboard, folding cartons and cups.
•  In North America:
§  3rd largest producer of coated recycled boxboard in North America
(activities managed by Norampac)
§  North American leader in the production of folding cartons and cups for the
fast food industry
§  3 coated boxboard production units
§  11 folding carton and cup converting units
•  In Europe:
§  Direct holding of 2 production units
§  Share participation in Reno de Medici, 2nd largest producer of recycled
coated boxboard in Europe (8 units)
SECTORS OF ACTIVITY
» CONTAINERBOARD (NORAMPAC)
•  Manufacturer of containerboard and corrugated cardboard.
§ 
§ 
§ 
§ 
One of the two largest containerboard producer in Canada
One of the largest converters of corrugated cardboard in Canada
7 containerboard production units in North America and in Europe
25 corrugated cardboard converting units in North America
SECTORS OF ACTIVITY
» SPECIALTY PRODUCTS •  Leader in four areas of activity: industrial packaging,
consumer product packaging, specialty papers as well as
recovery and recycling.
§  Largest secondary fibre recovery group in Canada
§  22 manufacturing and converting units located in North America and in
Europe
§  19 recovery plants across Canada and the United States
§  North American leader in the manufacturing of papermill packaging
and recycled fine papers
§  Largest Canadian producer of honeycomb products
§  A major manufacturer of cup trays and filler flats made of moulded
pulp
SECTORS OF ACTIVITY
» TISSUE PAPER •  Manufacturer and converter of tissue paper: paper hand
towels, paper towels, bathroom tissue, napkins and facial
tissue.
§ 
§ 
§ 
§ 
The no. 1 “green” tissue retail brand in Canada
4th largest manufacturer of tissue paper in North America
17 manufacturing and converting units in North America
Large array of products intended for its consumer market customers
and "away from home" markets
PHILOSOPHY
» EMPLOYEES AT THE CORE OF THE COMPANY
PIONEER OF SUSTAINABLE DEVELOPMENT
» ENVIRONMENT
•  3.7 million short tonnes of recycled fibres
•  5 X’s less water per metric ton than industry
average
•  68% reduction in the intensity of greenhouse
gas emissions since 1990
•  Beneficial use of 63% of generated waste
CREDIT: IMAGE ECOterre
BUSINESS MODEL: CLOSING THE LOOP
STRATEGIC VISION
•  Be the leader in “green” packaging
and tissue paper products in North
America
•  Promote an entrepreneurial and
innovative culture
•  Pursue upstream (recycling)
and downstream (converting)
integration
CREDIT: IMAGE ECOterre