media kiT - American Academy of Ophthalmology
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media kiT - American Academy of Ophthalmology
20 14 m ed i a k i t The Trusted Source for Clinical Insights The Trusted Source for Clinical Insights JANUARY 2013 WHEN TO SUSPECT SIMPLEX Spot & Treat Ocular HSV Gunshot Wounds in the E.R. Statins & the Eye A Look at the Latest Data Rescuing the Retina Advances in Stem Cell Research BURGLARY! How to Survive a HIPAA Nightmare EyeNet is the Academy’s official newsmagazine and News in Review the premier source among the ophthalmic trade press comme n ta r y a nd p e r sp e c t i v e s of credible information for ophthalmologists. EyeNet Statin-AMD Finding Is Unexpected delivers practical clinical information that A study that set out to find evidence that statins may help prevent age-related macular degen- can be applied immediately in patient care, plus eration (AMD) yielded a surprise finding. One subset of patients—those with consistently high serum low-density lipoprotein (LDL) or serum triglyceride (TG) levels despite a year or more of statin use—had an increased risk of developing wet AMD.1 Statins, the most commonly prescribed drugs in the United States, are used to treat underlying pathologic processes that lead to heart disease. Those same processes are thought to play a role in the development of AMD, so a team of researchers, led by Brian L. VanderBeek, MD, MPH, theorized that statins might confer a protective effect in the eye. He is assistant professor of ophthalmology, ophthalmologists, including business and news b r i a n l . va n d e r b e e k , m d , m p h coverage of a broad range of subjects of interest to —all in a concise, highly readable format. retina and vitreous service, Scheie Eye Institute, University of Pennsylvania. The researchers asked two main questions. First: Is statin use associated with the development of nonexudative AMD? They found that it is not. And second: Is statin use associated with the development of exudative AMD? The answer to that is more nuanced. “There is potentially a subset of individuals who, despite taking statins regularly, continue to have elevated cholesterol levels; and these individuals may have an elevated hazard for developing exudative AMD,” WET AMD. Patients on statins for a year or more but who continued to have high LDL and triglyceride levels appeared to be at increased risk for wet AMD. said Dr. VanderBeek. The study reviewed records of more than 100,000 beneficiaries from a national insurance claims database for the years 2001 through 2007. About half of the patients used statins. All were age 60 and older, had been enrolled in the database for two or more years, and had visited an eye care provider at least once in two years. Only those who had baseline laboratory values for LDL, HDL, and TG were included because statins alter levels of those serum lipids. The researchers created three models from the pool of beneficiaries. Statins and lipid values were treated as independent variables in all models. In the first model, “development of nonexudative AMD,” individuals had no diagnosis of any AMD in the first two years in the plan (n = 107,007). In the second model, “development of exudative AMD,” individuals had no previous diagnosis of wet AMD in the first two years of the plan (n = 113,111). In the third, “progression from nonexudative AMD to exudative AMD,” individuals had no e y e n e t 21 Clinical Update RETINA Radiation for CNV: Back to the Future Organization Affiliation EyeNet is a member benefit for American Academy of Ophthal- by linda roach, contributing writer interviewing timothy l. jackson, phd, frcophth, pravin u. dugel, md, donald s. fong, md, mph, and reid f. schindler, md mology (AAO) Members and Members in Training worldwide. It also is a benefit for American Academy of Ophthalmic Executives (AAOE) Members. T D u g e l P U e t a l . O p h t h a l m o l o g y. 2 012 N o v. 19 [ E p u b a h e a d o f p r i n t ] AAO membership includes 93% of practicing U.S. ophthalmologists. AAOE membership includes approximately 6,000 office administrators, managers, and physicians. he dream of using radiation to treat the wet form of agerelated macular degeneration (AMD) is back. And, just as before, beginning with studies in the 1990s, a blast of early enthusiasm is being tempered by the painstaking process of attempting to prove clinical efficacy. This time around, though, no one is asking radiation to conquer choroidal neovascularization (CNV) solo. Instead, researchers are asking whether ionizing radiation might work synergistically with intravitreal antiVEGF drugs to reduce the personal, financial, and social burdens of treating AMD. They want to know if a primary or secondary radiation treatment might dry up CNV lesions faster, preserve visual acuity, and extend the intervals between intravitreal injections. Early results of small uncontrolled studies seemed promising, but reports from two large randomized controlled clinical trials in the last year brought mixed results. Radia t i o n Z o n e s Schematic drawing depicts the amount of beta radiation delivered based on distance from the endoscopic probe used in epimacular brachytherapy. The point directly under the probe receives a dose of 24 Gy. lost fewer than 15 EDTRS letters of visual acuity over the 24-month follow-up period, compared with 90 percent in the controls, the investigators reported last November.1 “After two years of follow-up, the safety profile appears acceptable. But we can’t recommend this as a primary form of treatment for CNV,” said lead author and coinvestigator Pravin U. Dugel, MD, managing partner at Retinal Consultants of Arizona, in Phoenix. “Regardless of the encouraging results in the smaller studies, you have to go by the science. The bottom line Recent Clinical Trial Results CABERNET. The results were disappointing in the two-year follow-up report from CABERNET, a trial of epimacular brachytherapy. The study compared outcomes in treatmentnaive patients who received localized beta radiation of 24 gray (Gy) plus anti-VEGF injections against outcomes in an injections-only control group. The study found that 77 percent of subjects in the radiation-treated group is that the CABERNET study did not meet its primary endpoint.” INTREPID. At the Academy’s 2012 Joint Meeting in Chicago, Timothy L. Jackson, PhD, FRCOphth, reported positive results from the European INTREPID trial of an x-ray–based treatment, stereotactic radiotherapy.2 The study found that previously treated AMD patients whose maculae received 16- or 24-Gy radiation doses at the start of the study required 30 to 35 percent fewer as-needed (PRN) injections of ranibizumab in the 12 subsequent months than did the sham-treated 35 e y e n e t Destination New Orleans get ready for the annual meeting Issuance frequency: 12 times a year Beat the CloCk n Register by aug. 7; Many issue date: First of the month MAILING DATE & CLASS: 25th of the preceding month, second class Fees Will Increase on aug. 8 Registration is now open for Academy and AAOE members. Registration for nonmembers opens on July 10. Register by Aug. 7, and you will save money as well as having your badge and materials mailed to you. After Aug. 7, there will be an increase in many fees, including Subspecialty Day registration, the Academy Plus course pass, and Annual Meeting nonmember registration. For more information, visit www. aao.org/registration. n Book early to Get Your First AVERAGE CIRCULATION: 22,000 (see page 10 for details) ACCEPTANCE AND COPY RESTRICTIONS: Subject to approval by the Academy 2 2014 e y e n e t media kit PLACEMENT POLICY: Interspersed Choice of Flight and hotel noc&vb Advertising part t wo of six n FIVE DAYS IN NEW ORLEANS. Join your colleagues for seven Subspecialty Day meetings, two coding meetings, and the Academy’s 117th Annual Meeting. Nov. 15-16—Subspecialty Day: Take your pick of seven meetings. Explore five one-day programs and a pair of two-day programs. • Cornea 2013: Through the Looking Glass—Where We Are, Where We’re Headed (Nov. 16) • Glaucoma 2013: The Future Is Now! #Glaucoma2013 (Nov. 16) • Neuro-Ophthalmology 2013: What to Make of This? Recognizing the Distinctive Neuro-Ophthalmic Symptom, Sign, or Test (Nov. 16) • Oculofacial Plastic Surgery 2013: Blues, Blephs, and Blowouts (Nov. 16) • Pediatric Ophthalmology 2013: Preparing for the Next Generation (Nov. 16) • Refractive Surgery 2013: Perfecting Vision (Nov. 15-16) • Retina 2013: Let the Good Times Roll (Nov. 15-16) l Nov. 16—Coding: Register for two intensive meetings. In addition to the Annual Meeting’s practice management sessions (see page 72), there will be two half-day meetings that require separate registration: AAOE Conquering ICD-10CM for Ophthalmology (8-11 a.m.) and AAOE Coding Camp (12:30-3:30 p.m.). l Nov. 16-19—Annual Meeting: 10 reasons to register. Your registration includes access to: 1) the 2013 exhibition, 2) Academy Café panels, 3) Learning Lounge discussions, 4) original paper sessions, 5) scientific posters, 6) Spotlight sessions, 7) symposia, 8) Technology Pavilion presentations, and 9) the video program, plus 10) you’ll get a copy of the Annual Meeting Final Program. l Find information about travel, hotels, and city transportation at www.aao. org/hotels. Flights and rental cars. Book your air and car reservations through the Academy’s official travel company, Association Travel Concepts (ATC). Agents are available 5:30 a.m.-4 p.m. Pacific Time, Monday-Friday. Book online at www.atcmeetings.com/aao or by e-mail at reservations@atcmeet ings.com. Hotel reservations. Book your hotel room through Expovision, the Academy’s official housing company. Agents are available 8:30 a.m.-5:30 p.m. Eastern Time, Monday-Friday. Reach them via www.aao.org/hotels or by e-mail at [email protected]. Arriving from outside the United States? International attendees should check their visas and passports to en- 69 Beat the Clock 72 Hall Highlights 70 Program sure documents are up to date. Visit www.aao.org/visa for additional international travel information, plus links e y e n e t 69 2013 Kantar Media Results Reach and Visibility EyeNet delivers unparalleled reach and visibility. We have a loyal audience that reads the magazine regularly and thoroughly. And visibility for your ad is virtually guaranteed, as EyeNet has the #1 average page exposures rating in the industry for the third year in a row. RECEPTIVE READERS. Among ophthalmologists who are in the early majority of drug adopters, EyeNet is #1 in three important rankings: average issue readers, high readers, and average page exposures. Take Morning Rounds advantage of this positioning with a well-placed ad in EyeNet. The Lawyer Who Couldn’t Outrun Trouble by jessica l. chen, md, and richard k. lee, md, phd edited by steven j. gedde, md DEDICATED READERS. Did you know that 48% of ophthalmologists W hen Cindy Gonzales* visited her optometrist, she anticipated that it would just be a routine examination for eyeglasses. But things took a turn for the worse when the optometrist found that the 31-year-old attorney’s IOP was 28 mmHg in her right eye and 26 mmHg in her left. He promptly referred Ms. Gonzales to our glaucoma clinic for further evaluation. read every issue of EyeNet—and that more ophthalmologists read EyeNet We Get a Look Ms. Gonzales reported having a history of intermittent headaches and blurred vision whenever she pursued any vigorous activity, such as running. She was not using eyedrops and had not undergone any laser or surgical treatment, and she denied having any history of ocular trauma. Ms. Gonzales was otherwise healthy and not taking any systemic medications. cover to cover than any other general interest ophthalmic trade publication? Advertise with the most popular newsmagazine in the industry! W ha t ’s Yo ur D iag n o sis ? B ascom Palmer Eye Ins t itu te 1 #1 in High Readers When asked about her family history, she noted that her paternal grandmother was blind secondary to glaucoma and that her maternal grandfather and great-aunt both were diagnosed with glaucoma late in life. Upon examination, Ms. Gonzales’ BCVA was 20/20 in both eyes with a refractive error of –2.50 D sphere in her right eye and –3.00 D sphere in her left. Her IOP was 22 mmHg in the right eye and 23 mmHg in the left. Both pupils were 3 mm, and they were reactive and without an afferent pupillary defect. Ocular movements were full in both eyes. Her confrontation visual fields were full in both eyes. Humphrey visual field testing was normal in both eyes. The slit-lamp examination showed clear corneas with prominent Krukenberg spindles (Fig. 1) and a deep anterior chamber in both eyes. Gonioscopy revealed a peculiar iris contour that bowed posteriorly as well as heavy pigmentation of the trabecular meshwork, without any peripheral anterior synechiae. Her central corneal thickness was 565 µm in both eyes, and midperipheral iris transillumination defects in a spokelike pattern were present 360 degrees (Fig. 2). Her lenses were clear. The dilated fundus exam revealed optic nerves that appeared healthy, 2 (1) Prominent Krukenberg spindles were evident in both eyes at the slit lamp. (2) In addition, there were peripheral iris transillumination defects in a spokelike pattern in both eyes. 47 e y e n e t EyeNet has the most avid readers for the fifth year in a row. Keeping Up With Evolving Therapies Diabetic Diabetic retinal retinal Disease Disease 40% EyeNet 38% Publication A 37% Publication B b y annie st uart, con t ribu t ing w ri t e r For many years, laser was the treatment mainstay for diabetic retinal disease, and some thought corticosteroids held great promise. But, today, anti-VEGF therapies are taking the field by storm, while research continues on novel options and combinations of old standbys. Learn how you can incorporate these new approaches into your practice. 36% Publication C N early 26 million Americans have diabetes, and another 79 million have prediabetes.1 Many are unaware of their condition and the risk it poses to their vision: Diabetic retinopathy is the leading cause of new blindness in Americans aged 25 to 74.1 Fueled by factors such as sedentary lifestyles and increased consumption of sugary, high-fat foods, the rising rate of diabetes, particularly among today’s youth, is a major global concern, said Abdhish R. Bhavsar, MD, managing partner and director of clinical research at the Retina Center of Minnesota and attending surgeon at Phillips Eye Institute, in Minneapolis. “I’m concerned about what this will mean 10, 20, or 30 years from now. These younger generations may experience diabetic retinopathy at an earlier age. But I’m also hopeful that public education programs on healthier lifestyles will help reduce the rates of diabetes and associated eye disease.” Ophthalmologists have other reasons to be hopeful as well: better tools and strategies than ever before for managing and monitoring the ret- a l f r e d t. k a m a j i a n 27% Publication D 40% EyeNet 24% Publication E 38% Publication A 24% Publication 37% FPublication B 36% source: Publication C 2013 Eyecare Readership Study, Table 801. Kantar Media, 46 m a y inal complications of diabetes. Anti-VEGF agents, laser, steroids, surgery, and even systemic therapies are all contributing to the ongoing evolution in treatment for diabetic eye disease. The Power of Diabetes Management Despite the growing epidemic of diabetes, Carl D. Regillo, MD, sees a silver lining. Better systemic diabetes care, he said, can stave off progression of retinopathy for a longer period of time. He offers some anecdotal evidence—a reduction in the numbers of problems related to diabetic retinopathy that he sees in his patients. “Ten or 15 years ago, the average person with diabetes who came to see me either didn’t know their A1c or they quoted levels that were so high, I cringed,” he said, referring to the glycated hemoglobin test that helps monitor blood sugar levels. “Nowadays, I much more commonly see A1c levels that are fantastic.” 2 0 1 3 e y e n e t 47 27% Publication D 43% EyeNet Publication A c a r o ly n b l a c k , n o r t h b e nd m e d i c a l c e n t e r , c o o s b ay, o r e . Blink More ophthalmologists likely see a page 24% are Publication Fto Publication 40% B in EyeNet than other ophthalmic publications for the38% third year in a Publication C row. 32% Publication D 43% EyeNet 29% Publication E 43% Publication A 28% Publication F 40% Publication B 0 What is this month’s mystery condition? Find the answer in the next issue, or post your comments online now at www.eyenet.org. LAST MONTH’S BLINK Metastatic Cutaneous Melanoma to the Choroid A 68-year-old woman presented with blurry vision in the left eye, a condition that she had noticed for three weeks. Three years prior, she had undergone wide excision of cutaneous melanoma 13 mm in depth on her left forearm. At that time, 10 left axillary sentinel lymph nodes were biopsied and were found to be negative. On ocular examination, her visual acuity was 20/20 in the right eye and 20/70 in the left eye. A dilated fundus exam of her left eye revealed a pigmented choroidal mass along the superotemporal arcade, with orange pigment and subretinal fluid extending into the fovea. The mass measured 3.2 mm in apical height with a basal diameter of 9.0 mm x 10.6 mm by ultrasonography. The A-scan demonstrated high internal reflectivity. Given the patient’s history of cutaneous melanoma, a PET scan was performed, which revealed multiple lesions in the 38% Publication C 32% Publication D 29% Publication E 58 s e p t e m b e r Bob Myles, Emory University, Atlanta lungs and a 4-cm lesion in the liver consistent with metastatic disease. The choroidal lesion was presumed to be metastatic in nature and the patient was referred to oncology. A lung biopsy was performed, which confirmed metastatic melanoma. Written by Jill R. Wells, MD, and Chris S. Bergstrom, MD, Emory University, Atlanta. photo credit #1 in Average Page Exposures 24% Publication E 43% 2 0 1 3 28% Publication F source: Kantar Media, 2013 Eyecare Readership Study, Table 701. www .eyenet.org/advertise 3 2014 EYENET EDITORIAL BOARD Ophthalmic Pearls OCULOPLASTICS Waveofofthe theFuture? Future? wave Performing an Endoscopic Conjunctivodacryocystorhinostomy by j. javier servat, md, flora levin, md, francesca d. nesi-eloff, md, and frank a. nesi, md, facs. edited by ingrid u. scott, md, mph, and sharon fekrat, md j . j av i e r s e r vat, m d Patient Selection Examination. As with patients treated with endoscopic dacryocystorhinostomy, all patients scheduled to be treated with endoscopic CDCR should have an intranasal examination in order to evaluate the area of potential tube placement. Severe septal deviation, hypertrophic middle turbinates, and masses should be evaluated and treated prior to endoscopic CDCR. In addition, a deviated nasal septum can make endoscopic surgery difficult or impossible to perform. If not enough space is available, a septoplasty will be required. All patients should also have a careful slit-lamp examination and an evaluation of other causes of ocular irritation. Special attention should be paid to the conjunctiva and caruncular area for signs of inflammation, symblepharon, or infection. A previously placed medial tarsorrhaphy or any abnormality of the eyelids secondary to trauma or resection of tissue may require correction prior to the placement of the CDCR tube. Indications. Canalicular obstruction is an accepted indication for endoscopic CDCR. This may be caused by trauma, surgery, systemic chemotherapeutic agents (such as fluorouracil or docetaxel), topical antiglaucoma medications (including dorzolamide, pilocarpine, and timolol), and antiviral drops (such as idoxuridine and trifluridine). When canalicular stenosis is present, silicone stenting can be attempted. If the results are unsatisfactory, then an endoscopic CDCR is indicated. Uncommon indications include severe lacrimal pump failure, which may occur with Bell palsy and other causes of facial paralysis, and tear hypersecretion, as in cases of aberrant regeneration. Benefits Advantages of endoscopic CDCR over conventional CDCR include the following: 1) minimal or no postoperative ecchymosis and edema; 2) In a sea of new high-tech tools for ophthalmic surgery, intraoperative wavefront aberrometry is an inno vation that some believe could enable cataract sur geons to send nearly all of their patients home with less than 0.5 D of pseudophakic refractive error— without breaking the bank. Intraoperative aberrometry is intended to reduce residual refractive error through aphakic refraction, which allows the surgeon to confirm or revise the IOL power choice reached via preoperative biom etry, optimize the lens location, and tailor arcuate corneal incisions to the eye’s astigmatic needs. “This is going to be the next horizon in oph thalmic surgery,” said Steven I. Rosenfeld, MD, a cornea, refractive, and cataract surgeon in Delray Beach, Fla. Initially, intraoperative aberrometry was used in eyes that had undergone refractive surgery, which makes conventional biometry methods less predictable, said Sonia H. Yoo, MD, at the Bascom Palmer Eye Institute. But refractive cataract surgery practices around the country that have adopted this technique have found that it has increased the num ber of people with previously unoperated eyes who choose a presbyopiacorrecting or toric intraocular lens (IOL). This trend may hint at what lies ahead. “I could imagine a time when every single pa tient who undergoes lens surgery has intraoperative aberrometry and refraction performed as a stan dard of care,” Dr. Yoo said. “You would take the picture and, basically, get the IOL power without having to put in a fudge factor or otherwise guess timating.” 1 2 3 early STePS. (1) A 12-gauge shielded intravenous catheter is bent approximately 30 to 45 degrees. (2) The IV catheter is positioned between the nasal septum and the lateral nasal mucosa. (3) The metal needle is removed, leaving only the plastic sheath in position. 1 DevIce ApproveD, Another AwAIts less surgical manipulation of medial canthal tissues; 3) no skin scarring; and 4) better placement and more accurate length selection of the Pyrex tube. The lack of tissue manipulation is particularly important in the healing process, as it improves the chance that a l f r e d t. k a m a j i a n A s originally described by Lester Jones,1 conjunctivodacryocystorhinostomy (CDCR) with the insertion of a Pyrex tube changed the management of canalicular obstruction. Before this development, management options for proximal obstruction included canalicular stenting with polyethylene tubes or reiterative probing, both of which had poor success rates. Initially, CDCR was performed as an external procedure by way of a medial canthal incision with careful positioning of a Pyrex tube at the region of the caruncle. Currently, endoscopicassisted techniques are used, resulting in better positioning of the tube, shorter operating time, and less bleeding.2-3 This review will present an overview of patient selection, surgical technique, and recommendations for postoperative care. 38 e y e n e t GLAUCOMA Kenneth L. Cohen, MD Bonnie A. Henderson, MD Warren E. Hill, MD Jason J. Jones, MD Boris Malyugin, MD, PhD Cathleen M. McCabe, MD Kevin M. Miller, MD Robert H. Osher, MD Steven I. Rosenfeld, MD, FACS Abhay R. Vasavada, MBBS Sanjay G. Asrani, MD Keith Barton, MD Anne Louise Coleman, MD, PhD Jonathan G. Crowston, MBBS, PhD Steven J. Gedde, MD Ivan Goldberg, MBBS Jeffrey M. Liebmann, MD Steven L. Mansberger, MD, MPH Anthony D. Realini, MD Angelo P. Tanna, MD LOW VISION Preston H. Blomquist, MD Sherleen Huang Chen, MD Robert B. Dinn, MD Richard A. Harper, MD Susan M. MacDonald, MD Janet Y. Tsui, MD Mary Lou Jackson, MD Lylas G. Mogk, MD NEURO-OPHTHALMOLOGY CORNEA /EXTERNAL DISEASE Helena Prior Filipe, MD Robert F. Haverly, MD Elizabeth M. Hofmeister, MD Thomas J. Liesegang, MD Mark J. Mannis, MD Christopher J. Rapuano, MD Sonal S. Tuli, MD M. Tariq Bhatti, MD Kimberly Cockerham, MD, FACS Eric Eggenberger, DO OPHTHALMIC ONCOLOGY Zélia M. Corrêa, MD, PhD Leah Levi, MD Tatyana Milman, MD Arun D. Singh, MD OPHTHALMIC PATHOLOGY Sander Dubovy, MD Deepak Paul Edward, MD 4 2014 e y e n e t media kit aberrometry promises to finetune cataract surgery results through aphakic refraction— but is it making a difference in practice? By LInda Roach, Contributing Writer 2 0 1 3 e y e n e t 39 43 CATARACT COMPREHENSIVE OPHTHALMOLOGY s e p t e m b e r The only intraoperative aberrometer currently available in the United States is the Optiwave Re fractive Analysis (ORA) system (WaveTec), and a Intraoperative secondgeneration de vice is on the horizon. Meanwhile, Clarity Medical Systems hopes to win FDA marketing approval by the end of 2013 for its Holos intraoperative aberrom etry system for cataract surgery. Both ORA and Holos are designed to be mounted on the op erating microscope and function in effect as an autorefractor. Like the ORA, Holos gathers optical wavefront and refraction data to verify the preplanned IOL power and help the surgeon choose the size and location of incisions to correct astigmatism. According to David F. Chang, MD, a Los Altos, Calif., ophthalmologist who worked with the Holos in its early days, the device uses a proprietary wave frontanalysis method that is faster than the inter ferometry used by ORA, allowing it to “measure and compute the wavefront refraction more rapidly. “Holos is like viewing a video, while ORA is more like viewing a snapshot,” Dr. Chang said. “You could literally dial a toric IOL into alignment according to an instantaneous display of the residu al cylinder axis and amount. You could immediate ly assess the effect of your phaco incision, of widen ing or deepening an LRI, of lifting the lid speculum, or of over or underinflating the globe.” OPHTHALMIC PHOTOGRAPHY Michael P. Kelly, FOPS PEDIATRIC OPHTHALMOLOGY Michael F. Chiang, MD Jane C. Edmond, MD David G. Hunter, MD, PhD Christie L. Morse, MD David A. Plager, MD PLASTIC AND RECONSTRUCTIVE SURGERY George B. Bartley, MD Evan H. Black, MD Bita Esmaeli, MD Andrew R. Harrison, MD Bobby S. Korn, MD, PhD REFRACTIVE SURGERY Daniel S. Durrie, MD Alaa El-Danasoury, MD George D. Kymionis, MD, PhD Yaron S. Rabinowitz, MD J. Bradley Randleman, MD Roger Steinert, MD George O. Waring IV, MD Sonia H. Yoo, MD RETINA / VITREOUS Kimberly A. Drenser, MD, PhD Sharon Fekrat, MD Donald S. Fong, MD Mitchell Goff, MD M. Gilbert Grand, MD Julia A. Haller, MD Nancy M. Holekamp, MD Andreas K. Lauer, MD Kgaogelo E. Legodi, MBChB Jeffrey L. Marx, MD Adrienne Williams Scott, MD Ingrid U. Scott, MD, MPH Gurav K. Shah, MD Richard F. Spaide, MD UVEITIS James P. Dunn Jr., MD Gary N. Holland, MD H. Nida Sen, MD 2014 EDITORIAL CALENDAR: THE BEST IN CLINICAL INSIGHTS, 12 TIMES A YEAR January February March April Update on HIV Ocular Disease Current State of ROP Therapy Spotlight on Cataract Despite the notable success of highly active antiretroviral therapy (HAART), many people with HIV infection continue to experience ocular complications. Learn how HAART has changed the course of HIV eye disease and what this means for clinical care today. In recent years, the pendulum of opinion has been swinging between laser and anti-VEGF therapy for retinopathy of prematurity. Pediatric and retina specialists present the latest data and their approach to these therapies, alone or in combination. Revisiting the excitement from the Spotlight on Cataract session during last November’s Annual Meeting, EyeNet presents a variety of surgical cases, along with audience poll questions and answers, and expert commentary about the survey results. New Guidelines: Corneal Opacification, Edema, Ectasia clinical update clinical update clinical update Cataract Glaucoma Retina Comprehensive Oculoplastics Cornea distributed at woc / apao May Vitreomacular Interface Abnormalities How do the new evidence-based practice guidelines from the Academy affect your management of opacities, edema, and ectasia? A roundtable discussion highlights the most significant points and their clinical application. Oncology Pediatrics Retina clinical update distributed at ascrs Comprehensive Neuro Trauma June July August Dry Eye Mechanisms and Medications Optic Nerve Swelling: Diagnostic Challenges Managing Presbyopia Controversy persists over the best approach to managing adhesions, traction, macular holes, and epiretinal membranes. What you need to consider in choosing from the range of options: pharmacolysis, standard or small-gauge vitrectomy, or watchful waiting. Will new findings in the pathogenesis of dry eye translate into relief for patients? Apart from ocular therapies in development, researchers are finding surprising new uses for existing nonophthalmic drugs. A look at the most promising approaches. With causes ranging from infectious to vascular to malignant, the swollen optic nerve is a crucial, but often mystifying, sign. And the patient’s vision or even life may depend on your timely diagnosis. Expert advice for sorting it out. clinical update clinical update clinical update Glaucoma Pediatrics Refractive Comprehensive Oculoplastics Retina destination chicago destination chicago distributed at asrs September October November December Systemic Causes of Intraocular Inflammation Annual Meeting Issue Evolving AMD Therapies Minimally Invasive Glaucoma Surgery OCT Roundup Uveitis can be triggered by a staggering number of systemic diseases, and their ocular manifestations often appear similar. Learn the key associations of anatomy, age, ethnicity, and nonocular signs symptoms to unlock the diagnosis. Although anti-VEGF agents remain the go-to therapy for wet age-related macular edema, concerns about treatment burden and possible longterm side effects continue to mount. New classes of agents and combined therapies may be the answer. clinical update clinical update How do you decide which patients can benefit from new microstents and other minimally invasive procedures—and what device is most appropriate for a given individual? Catch up on the devices now available, as well as those waiting in the wings. l l l l l l Cataract Glaucoma Pediatrics l l destination chicago Comprehensive Cornea Oculoplastics l l l l l l l l Demographics continue to drive the quest for presbyopia solutions—other than spectacles. Presbyopia can now be addressed with intraocular lenses, corneal inlays, and surgical procedures. Pros and cons of current techniques, and a look ahead. clinical update Comprehensive Neuro Retina l Cornea Refractive Uveitis destination chicago destination chicago distributed at escrs l l clinical update l Your guide to recent developments in optical coherence tomography: a case-based approach using multiple images to demonstrate the application of anterior and posterior segment OCT techniques to specific eye diseases. clinical update Comprehensive International Uveitis l l Neuro Refractive Retina l l destination chicago 2014 AD AND MATERIALS CLOSE CALENDAR january Ad Close: December 3 Materials Close: December 6 april Ad Close: February 24 Materials Close: February 28 july Ad Close: June 2 Materials Close: June 6 october Ad Close: September 1 Materials Close: September 5 february Ad Close: January 6 Materials Close: January 10 may Ad Close: March 31 Materials Close: April 4 august Ad Close: June 30 Materials Close: July 8 november Ad Close: September 29 Materials Close: October 3 march Ad Close: January 27 Materials Close: January 31 june Ad Close: April 28 Materials Close: May 2 september Ad Close: August 4 Materials Close: August 8 december Ad Close: November 3 Materials Close: November 7 www .eyenet.org/advertise 5 EyeNet Offerings EyeNet : The Heart of Your Multimedia Marketing Plan With EyeNet at the center of your marketing plan, you are guaranteed a loyal and avid reader base. Build out from that core with EyeNet’s satellite offerings: Annual Meeting print and electronic publications, custom supplements offered throughout the year, and digital opportunities to engage your audience when and how they choose to read the magazine. Pricing: M.J. Mrvica Associates, [email protected]. Mechanical requirements or digital specifications: Catherine Morris, [email protected]. EyeNet Magazine The Academy’s showcase newsmagazine has always been an essential part of a sound marketing plan. Now, along with your regular schedule of run-of-book and premium position ads in EyeNet, take a look at the latest line of advertising opportunities: The flagship magazine is sent to 93% of practicing U.S. ophthalmologists New! Cover tip advertising. Cover ads make a strong first impression. A series of these high-profile positions coupled with inside ads reinforce your brand. New! INDUSTRY-SPONSORED supplements. Get your messaging out directly to Academy members as a polybagged supplement to EyeNet. customized planning. The ad sales team helps you develop custom campaigns delivered to the most ophthalmologists in the most media. We can bundle multiple opportunities for affordable rates to meet your print and digital goals. Digital Opportunities Redesigned! E-Newsletter. EyeNet’s monthly e-mail blast provides all members with on-thego highlights of EyeNet print content. With approximately 28,000 recipients, the redesigned blast features prominent and flexible ad positioning that stands out in both horizontal and vertical preview panes. EyeNet also accepts some forms of native advertising. Website advertising. www.eyenet.org provides all the clinical content readers have come to rely on in the print edition of the magazine, plus videos, slideshows, and other supplemental material. Your online advertisement will increase traffic to your products and services, linking visitors directly to your company site. Multiple advertising opportunities are available, including leaderboard (carries over to subpages), skyscraper, buttons, and banner spaces. EyeNet accepts animated ads and some forms of native advertising. The e-newsletter shows a consistently high open rate of 30% New! Digital Edition Advertising. EyeNet has built a digital edition to transform the reading experience on computers, and it is optimized for mobile devices. This version of the magazine combines the content of the print publication with multimedia and other extras. The digital edition provides flexibility for digitally enhanced advertising, ranging from tool bar branding and skyscrapers to premium-placement digital standalone ads, video, audio, and animation enhancements, and more. THE WEBSITE gets more than 78,000 visitors and 115,000 page views per month 6 2014 e y e n e t media kit Value Added: All print advertisements will be duplicated in the digital edition free of charge. Any URLs, e-mail addresses, and logos will be hyperlinked, free of charge. AAO 2014 Opportunities Academy Live. Capture the attention of ophthalmologists worldwide with a skyscraper ad in Academy Live, EyeNet’s daily clinical e-newsletter reported over four days in Chicago. Academy Live allows ophthalmologists to stay on top of news from Subspecialty Day and AAO 2014 and is e-mailed to more than 72,000 recipients. Advertising is available on a first-come, firstserved basis. DESTINATION SERIES. Annual Meeting attendees turn to this special, six-part series in EyeNet for a heads-up on deadlines, event previews, interviews, sneak peeks, and more (May to October). Academy News. The Academy’s convention tabloid provides meeting attendees with extensive meeting news and information. Two editions—one distributed on Friday, the other on Sunday—are available in high-visibility locations throughout the hall. The Friday edition guarantees distribution via a door drop to 11,300 attendees. Both editions offer cover advertising. ACADEMY LIVE, an e-mail blast, is also posted to www.eyenet.org for double exposure Guide to Academy Exhibitors. A handy reference with location and contact information for all AAO 2014 exhibitors. Various levels of advertising are available to exhibitors, including cover advertising. It mails with the October issue, and distribution is also guaranteed to meeting attendees. EyeNet “Best of” Collections. Each edition is a quick recap of the important discoveries, issues, and trends in a subspecialty, as reported in EyeNet during the year. Glaucoma, Refractive Surgery, Cornea, and Retina editions are distributed at Subspecialty Day, while Cataract is distributed at the Spotlight on Cataract Surgery session. Each edition is open to single or multiple advertisers. Original Papers & Posters. This pull-out booklet lists free papers and posters to enhance attendees’ experience at AAO 2014. It mails with the October EyeNet. Show your support for original research as a sole advertiser. guide to academy exhibitors offers several affordable advertising options Ophthalmic Photography Calendar. An eye-catching collection of ophthalmic images, the Calendar features guaranteed distribution to meeting attendees and provides enduring value and repeated impressions, as your corporate logo is displayed on each page. EyeNet EXTRA EHR: LESSONS LEARNED From Meaningful Use to Boosting Productivity, EHR Experts Share Their Tips Year-Round Opportunities Electronic Health Records Supplement. This supplement is a collection of informative articles and resources to help practices make the EHR transition and get the most from their system post-implementation. It will be mailed to all EyeNet subscribers and will be available in digital edition format on www.eyenet.org and www.aao.org/aaoe. A Supplement to EyeNet November 2012 EHR Supplement comes with a digital version that links to advertisers’ websites EyeNet Extra. These custom supplements written by the EyeNet team examine topics of clinical or practice management interest while creating valuable advertising space. EyeNet can suggest topics, and welcomes your ideas. Reprints. Take advantage of EyeNet’s credibility to support your marketing objectives. 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C D mark mrvica , kelly miller Space purchased by a parent company and its subsidiaries is combined. F A Leaderboard: $3,500 net RATES B Skyscraper: $3,000 net C Button: $800 net D Banner: $2,860 net [email protected] EyeNet E-Newsletter EyeNet’s monthly e-mail blast provides all members with on-the-go highlights of EyeNet content. www E F Wide skyscraper plus bottom banner: $2,750 per issue .eyenet.org/advertise 9 CIRCULATION PROFILE EyeNet Circulation Profile* Active U.S. Academy Members. . . . . . . . . . . . . . . . . . . . . . . . . . . 16,740 U.S. Academy Members in Training. . . . . . . . . . . . . . . . . . . . . . . . 2,215 U.S. AAOE Members (nonphysician).. . . . . . . . . . . . . . . . . . . . . . . 3,446 Online only (International Members and...........................13,401 Members in Training) PR ACTICE PERFECT American Academy of Ophthalmology Members CL INIC A L R E SE A RCH Who Needs IRBs? A Primer on Institutional Review Boards Self-Reported Subspecialty Focus* (primary and secondary) by denny smith, contributing writer interviewing charles allison, md, elise levine, and carla j. siegfried, md F or many health care providers, institutional review boards (IRBs) may seem like ubiquitous wallpaper in the bureaucracy of medicine. But beneath all the paperwork are purposes both powerful and profound— and the reach of IRBs may extend further than you realize. Here is a quick primer on when you may need IRB approval and what that might involve. The Role and Reach of IRBs “The job of an IRB is twofold: to protect the patient and protect the integrity of the information gathered in research,” said Carla J. Siegfried, MD, of Washington University in St. Louis. In the United States, IRBs are regulated by the FDA, an agency that has been accused of both laxity and overzealousness. Generally, however, its record of oversight has made the United States arguably the safest country in the world for drug testing and approval. IRBs then extend that FDA oversight to the smallest community-based practice as well as the world’s most powerful research institutions. Joining AAOE opens the door to valuable educational and learning opportunities. Learn more at www.aao.org/joinaaoe. When Is IRB Approval Required? “In any context that can plausibly be regarded as research, there really is not a lot of wiggle room in what is and what is not subject to IRB approval,” said Elise Levine, who serves as both practice administrator and director of clinical research at a practice in Mission Hills, Calif. Pharmaceutical manufacturers who approach physicians to function as investigators for an investigational new drug (IND) protocol will already have secured the FDA’s approval to move forward with clinical trials. But all actions related to physician-investigator recruitment of patients require IRB approval, said Ms. Levine. Are you performing research? “The whole concept of research is to test a hypothesis, so it can add to a body of knowledge,” said Dr. Siegfried. “It doesn’t have to be [about] a drug or procedure to qualify as research. And it doesn’t matter whether the research is retrospective or prospective. Even observation of a patient is research that needs prior approval if it is explicitly intended to influence medical practice and is intended to be entered into the public record and applied prospectively. Always question whether you are performing ‘research.’” Don’t try to skip the IRB process or do it after the fact. Journals require IRB approval before a study is started as qualification for publication. Administration / Business. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118 I n si d e an I R B An IRB member’s perspective. The work of IRB members can be quite taxing, according to Charles Allison, MD, who is the longtime chairman of the IRB at St. Mary’s Medical Center in San Francisco and who maintains a private practice nearby. A rewarding endeavor. Dr. Allison is an internal medicine physician, not an ophthalmologist, but in considering new study proposals month after month as chairman of the IRB, he keeps abreast of important developments in ophthalmic medicine. “I have benefited tremendously from learning about research outside my own practice. The IRB can be an important vehicle for learning and not just for regulation.” An increasingly time-consuming enterprise. Due to the format required by the FDA, the protocols for trials have become extremely verbose over the years, with lots of repetition, said Dr. Allison. “The actual material in them might not be that complicated, but they run to a lot of pages and are time-consuming to read.” Another activity that takes a lot of time, at least for some IRB members, is reviewing adverse events, especially for protocols that include complex treatments like cancer chemotherapy drugs, he said. e y e n e t Anterior Segment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 934 Cataract / IOL. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5,035 Comprehensive Ophthalmology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6,824 Contact Lenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64 Corneal Surgery / External Disease. . . . . . . . . . . . . . . . . . . . . . . . . . 1,612 57 Genetics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Clinical Update Glaucoma.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,873 T R AUM A From the Frontlines to the Home Front, Part 2 Lessons From the Battlefield Low Vision Rehabilitation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 by denny smith, contributing writer interviewing vikram d. durairaj, md, col. (ret.) robert a. mazzoli, md, and lynn polonski, md C o u r t e s y o f U n i t e d S tat e s N av y I n the words of Hippocrates, “He who would become a surgeon should find an army and follow it.” This statement indicates the millennia-old connections between the military and medicine. Throughout the centuries, many innovations formed in the crucible of combat have found their place in civilian medical care, particularly in emergency settings. Ambulances, wound debridement and disinfection, blood transfusion techniques, and medical evacuation air transport are just a few of many historical contributions from military medicine. Yet given the differences between the military and civilian arenas, not all techniques and approaches that work effectively in a frontline hospital are necessarily transferable to a community emergency room. What are some of the promising areas of shared knowledge and experience? In Part 1 of “From the Frontlines to the Home Front,” EyeNet focused on treatment of gunshot wounds in combat and in the community. We continue the conversation, with Vikram D. Durairaj, MD, a professor of ophthalmology and otolaryngology and the chief of oculoplastics and orbital surgery at the University of Colorado Hospital (UCH) in Aurora; Col. (Ret.) Robert A. Mazzoli, MD, former Consultant to the Surgeon General of the U.S. Army and former chief of ophthalmology at Madigan Army Medical Center in Tacoma, Wash.; and Lynn Polonski, MD, a clinical as- Medical Ophthalmology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Role 3 NATO hospital in Kandahar, Afghanistan. On a scale of 1 to 4, Role 3 indicates the availability of multiple specialty medical services. sistant professor of ophthalmology at the University of Arizona in Tucson. This month, these three oculoplastic surgeons provide their perspectives on how best to apply the lessons from the battlefield to the civilian ER. Combat Experience in the ER According to Dr. Polonski, physicians with military service under their belt may be more comfortable than others in providing emergency trauma care; and, just as important, the experience of military physicians has enriched the management of ocular trauma that their civilian colleagues may face. He said, “Military ophthalmologists have absolutely, without doubt, helped the civilian sector,” and listed several examples of lessons learned (some of which were discussed at greater length in Part 1): • Treatingatraumapatientasearly as possible is an advantage that was established—beyond question—in Iraq and Afghanistan. • Addressingtheconditionofthe globe is paramount: If it’s ruptured, then repair it as early as possible. • Lateralcanthotomiesarecrucial in relieving high intraocular pressure (IOP) induced by trauma. Make sure that everyone in your ER knows how to perform this procedure and that they monitor IOP—these steps can spare the optic nerve from unnecessary damage. • Lidlacerationsshouldberepaired within 24 hours, especially full-thickness lacerations. Most of the time all lid tissue is there, even in significant trauma, and is still vital, as long as you have a vascular supply. • Rememberthatdecisionsmade e y e n e t News in Review comme n ta r y a nd p e r spe c t i v e s ow does the world appear through glaucomatous 37 Medical Retina. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 543 Neuro-Ophthalmology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 370 Ocular Oncology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134 Ophthalmic Pathology.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79 Ophthalmic Research. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 158 Ophthalmic Surgery. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 186 Optics / Refraction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Pediatric Ophthalmology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 965 Glaucoma Patients: How They See H Medical Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Tr auma Te ams a t W o r k UNMODIFIED; NOT AWARE BLACK TUNNEL BLURRED TUNNEL BLACK PARTS BLURRED PARTS MISSING PARTS Plastics / Reconstructive. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,047 eyes? Nothing like the images in patient education brochures and on Internet sites, according o p h t h a l m o l o g y. 2 013 ;12 0 ( 6 ) :112 0 -112 6 . to a team of British researchers.1 Popular belief holds that patients with advanced bilateral glaucoma see the world through a black tunnel or have black patches masking their field of view. But not one of the 50 participants in a clinic-based cross-sectional study reported seeing these effects. Rather, they reported seeing blur and missing areas. The study. The participants, recruited from Moorfields Eye Hospital, had visual acuity better than 20/30 and a range of glaucomatous visual field defects in both eyes outside of normal limits on the Glaucoma Hemifield Test using the Humphrey Field Analyzer (HFA). More than one-fifth had well-advanced visual field loss in both eyes, specifically, HFA mean deviation worse than –12 dB. When asked to describe their visual loss, participants used words like “blur” and “missing.” They did not describe a narrowing of the peripheral visual field. The researchers also asked participants to select one image from among six displayed on a computer monitor that corresponded to the way they see the world. All the images were of an identical outdoor scene, though five were al- Refractive Surgery. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,082 VISUAL VARIATION. Images viewed by study participants. tered to simulate different ways of seeing: black tunnel, tunnel with blurred edges, black parts, blurred parts, and missing parts. Nobody chose the black tunnel or black parts, and only 4 percent chose the blurred tunnel. Instead, 54 percent chose the image with blurred parts, and 16 percent chose the image with missing parts. Interestingly, 26 percent of the participants selected the image that was not altered, signifying that they were completely unaware of their visual loss. Although participants had varying degrees of visual field loss, there was no e y e n e t Retina / Vitreous Surgery. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,410 Strabismus. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 421 17 Trauma. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68 Ultrasound.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Uveitis / Immunology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 297 * SOURCE: American Academy of Ophthalmology Membership Data, August 2013. 10 2014 e y e n e t media kit 1. 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All requests regarding disposition Publisher reserves the right to place the of Advertiser’s materials shall be in writing. word “advertisement” with any copy that, 17.No conditions other than those set forth in the Publisher’s sole opinion, resembles in this Media Kit shall be binding on the or simulates editorial content. Publisher unless specifically agreed to, in 7.Terms and conditions are subject to change writing, between Publisher and Advertiser. by Publisher without notice. Publisher will not be bound by conditions printed or appearing on order blanks or copy 8.Positioning of advertisements is at the instructions that conflict with provisions of discretion of the Publisher except where this Media Kit. specific positions are contracted for or agreed to, in writing, between Publisher and Advertiser. ADVERTISING POLICY The following terms and conditions shall be incorporated by reference into all insertion orders submitted by Advertiser or its advertising agency (collectively, “Advertiser”) to the American Academy of Ophthalmology, EyeNet, and/or M.J. Mrvica Associates (collectively, “Publisher”) for all EyeNet publications, including but not limited to EyeNet Magazine, EyeNet’s Academy News, EyeNet Best of, EyeNet’s Guide to Academy Exhibitors, EyeNet’s Academy Live, EyeNet’s Ophthalmic Photography Calendar, EyeNet’s Original Papers and Posters, EyeNet’s Destination Chicago, EyeNet’s Home Page, EyeNet’s Digital Edition, EyeNet Extra, EyeNet Online Exclusives, EyeNet E-Newsletters, and EyeNet Reprints: SELECTIONS RECENT ARTICLES FROM EYENET MAGAZINE 9.Publisher shall not be liable for any costs or damages if for any reason it fails to publish an advertisement or if the advertisement is misplaced or mispositioned. www .eyenet.org/advertise 11 EyeNet Magazine 655 Beach Street San Francisco, CA 94109 Tel. 415.561.8500 Fax. 415.561.8575 [email protected] Advertising and Reprint Sales Firm M.J. Mrvica Associates, Inc. 2 West Taunton Avenue Berlin, NJ 08009 Tel. 856.768.9360 Fax. 856.753.0064 [email protected]
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