Advertise - StrokeSmart™ Magazine

®
®
LIFESTYLE | RECOVERY | RESOURCES | PREVENTION
www.strokesmart.org
• T he Official Publication of National Stroke Association
• More Advertising Opportunities with StrokeSmart.org
•S
troke Survivors and Caregivers Say StrokeSmart
1 is Their Best Resource
• Don’t Forget Your Free Listing in the StrokeSmart
Resource Directory
®
MEDIA KIT 2016
MAGAZINE
Every 45 seconds someone in the U.S. has a stroke.
What Is StrokeSmart?
StrokeSmart Magazine is the official publication
StrokeSmart tackles this challenge.
of National Stroke Association, which now offers
the added brand extension of StrokeSmart.org.
StrokeSmart is an upbeat, how-to guide dedicated
to educating, inspiring and assisting all affected
by stroke. As one of the first connections for new
stroke survivors, the magazine is an inspirational
guide for survivors and their families, and generates
high levels of reader loyalty.
StrokeSmart has a loyal following who read the
magazine cover to cover because it provides
actionable information to help with recovery. Our
readers recognize that advertisers in StrokeSmart
offer products and services relevant to the
survivor’s ongoing rehabilitation, recovery and
lifestyle after stroke.
StrokeSmart educates readers on therapies,
StrokeSmart puts advertisers in front of stroke
medical treatments, products and services
available to help stroke survivors with recovery,
rehabilitation, prevention and improving overall
lifestyle after a stroke.
Stroke changes lives. There are more than 7
million stroke survivors in this country, and they
and their caregivers are in desperate need of
services and product information to help with the
recovery process.
Why Advertise With StrokeSmart?
survivors and caregivers who are eager for
information and solutions to their challenges.
StrokeSmart readers are part of the core decision
makers who make up more than $73.7 billion in
annual spending on stroke-related products
and services.
7 MILLION
Stroke
Facts*
stroke survivors in
the U.S. over age 20
795,000
strokes will occur this year
55,000
more women
than men
have a stroke
each year
LEADING
CAUSE
of adult disability
133,000
deaths per year
are caused
by stroke
COST:
$73.7
BILLION
in 2010*
*National Stroke Association — Fast Facts on Stroke
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Strokesmart.org Lifestyle | Recovery | Resources | Prevention
®
MEDIA KIT 2016
MAGAZINE
Letter From the Publisher
Executing a marketing campaign across multiple platforms is critical to keeping your message visible in
places where your buyers can be found. This means crafting your marketing message across the various
channels (print, online, social, e-mail) your customers use—making sure you are enhancing your brand at
every point.
Magazine
StrokeSmart:
Multi-Channel
Marketing
Opportunities
E-newsletter
StrokeSmart now gives you four specific marketing channels to reach your audience with your
sales message:
• StrokeSmart Magazine print advertising to reach stroke survivors, caregivers and healthcare
professionals through subscriptions and healthcare provider distribution. Distribution is quarterly.
• StrokeSmart.org website advertising for a reach beyond the print version of StrokeSmart magazine.
• StrokeSmart E-newsletter advertising the ONLY way to reach National Stroke Association’s
member and subscriber list directly.
Resource
Directory
Website
• StrokeSmart Resource Directory enhanced listings to make sure that your company comes up
first on a search.
We believe in the power of multi-channel marketing to influence buyers. So, we have an offer for you.
Become a 4-time print advertiser, monthly website advertiser and E- newsletter advertiser, to receive
maximum exposure and dominance, and you will receive a percentage off your entire advertising spend.
In addition, we will give you an enhanced listing in the StrokeSmart Resource Directory at no additional cost.
Just let your account executive know that you want the “Multi-Channel Power Package.” There is no other
more powerful way to influence this important audience!
Sincerely,
Laura Fallbach, Publisher
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“Purchase consideration
is highest among readers
seeing a message in
print as well as online.”
Advertising Research Foundation
Strokesmart.org Lifestyle | Recovery | Resources | Prevention
®
MEDIA KIT 2016
MAGAZINE
Reader Overview—The Audience You Need
StrokeSmart Magazine, StrokeSmart.org and the
StrokeSmart E-newsletter reach every audience related to
the effects of stroke: patients, survivors, caregivers and
healthcare providers. This means your message reaches
along the entire spectrum of the decision-making process.
StrokeSmart Magazine
Distribution
DISTRIBUTION CHANNEL
28
%
15
20
100,000
52%
INDIVIDUAL
SUBSCRIBERS
%
23%
CAREGIVER/
FAMILY
MEMEBER
Total
readership:
48%
SURVIVORS
14%
HEALTHCARE
PROFESSIONAL
270,000*
Primary Distribution—All Direct Request
Individual Subscribers
Stroke facilities
• Stroke centers
• Acute care facilities
• Inpatient/outpatient rehabilitation centers
• Neurological clinics
Support groups
Physician offices
4
(other includes those who want
to be informed or feel they are
at risk for stroke)
%
OTHER
STROKE
CENTERS/
HEALTHCARE
PROVIDERS
OTHER
Total
distribution:
SUBSCRIBER PROFILE**
*StrokeSmart Magazine Reader Survey, October 2012, pass-along readership
**StrokeSmart Magazine Reader Survey, October 2012
The StrokeSmart Reader:**
• Saves issues of StrokeSmart for 13 months
• Spends more than one hour reading StrokeSmart magazine
• Reads articles of interest in each issue
• Takes action because of an article or an advertisement in
StrokeSmart magazine
• Accesses the Internet at least once a month to search for
stroke-related information
Strokesmart.org Lifestyle | Recovery | Resources | Prevention
®
MAGAZINE
MEDIA KIT 2016
What Does a Stroke Survivor and Caregiver Look Like?
DEMOGRAPHICS OF THE STROKE SURVIVOR
• Female (59.4%)
• Caucasian (80.3%)
• Age — Mean, 56.52 (Range: 19-89)
• Ischemic stroke (55.7%)
• Age during first stroke – Mean, 50.61 (Range: 1-88)
• Primary caregiver – Self (46.2%) and spouse (38.5%)
• Insured by employer (54.9%)
• Not aware of stroke risk before stroke (83.9%)
• Pre-stroke, it was not a prevalent health concern (79.0%)
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* National Stroke Association’s Annual Community Needs Survey Results - 2013
DEMOGRAPHICS OF THE STROKE CAREGIVER
• Primary relation to survivor – family (97.8%)
• Female (83.7%)
• Caucasian (86.6%)
• Age – Mean, 56.44 (Range 19-99)
• Unaware of survivor’s stroke risk (73.8%)
• Unaware of own stroke risk (71.3%)
Strokesmart.org Lifestyle | Recovery | Resources | Prevention
®
MEDIA KIT 2016
MAGAZINE
Editorial Mission
The ultimate goal of StrokeSmart is to help reduce the impact of stroke on the lives of survivors and
their caregivers. In each issue, this is accomplished through inspiring stories of survivors and their
achievements, along with resource guides, product reviews, research updates, and wellness tips to
help point survivors toward a promising future.
Wellness: Whether you’re managing nutrition,
magazine brings readers a unique story about
a special stroke survivor or caregiver who offers
inspiration, hope, and real life lessons to the
stroke community.
sleep, exercise or stress, this section provides
research, tips, and advice to help stroke
survivors achieve a healthy lifestyle.
Ask the Expert: Healthcare professionals
address frequently asked questions regarding
therapies, rehabilitation, insurance, caregiving,
and physical and emotional issues.
Money: The time after a stroke can be a period
of financial difficulty. This section addresses
unique financial situations affecting stroke
survivors and their families.
Brain Food: Sudoku, crossword puzzles, and
more. Studies show that brain games can help
memory and mental sharpness. This page is for
stroke survivors, caregivers, family, and friends who
want to improve their cognition with a fun activity.
stated they are more
confident in National Stroke
Association’s content,
resources, and education
programs than in content from
any other organization.
Of respondents,
75 percent
trust the content found in
StrokeSmart magazine because
it is published by National
Stroke Association.
Trusted
6
Source: National Stroke Association’s Annual Community Needs Survey – 2013
Featured Profile: This “heart and soul” of the
congressional updates, insight to trends and
research, National Stroke Association news
and activities, and a look at the latest hear and
gadgets that can help stroke survivors live their
best lives.
Of respondents,
58 percent
IN EVERY ISSUE
Front of Book: This section provides
Valued
Strokesmart.org Lifestyle | Recovery | Resources | Prevention
®
MEDIA KIT 2016
MAGAZINE
Editorial Focus
FEBRUARY 2016
THEME: Health & Wellness Issue – The lifestyle changes that will
help you recover and prevent another stroke
2016 Close Dates
Ad Close
Ad Material Due
Issue 1
December 11, 2015
December 18, 2015
Issue 2
March 11, 2016
March 18, 2016
Issue 3
June 10, 2016
June 17, 2016
Issue 4
September 2, 2016
September 9, 2016
MAY 2016
THEME: National Stroke Awareness Month - Understanding the
risk factors for stroke
SPECIAL ADVERTISING SECTION: Post Stroke Rehab Guide
AUGUST 2016
THEME: Stress Issue – Stress factors and how to cope with them.
SPECIAL ADVERTISING SECTION: Caregiver Resources Guide
Primary Findings: When are stroke survivors and
caregivers seeking out stroke related information?
Stroke survivors and caregivers seek out stroke related information
significantly more during the acute stages of stroke, and even more so
during post stroke recovery.
During acute care
Before stroke
OCTOBER 2016
79.8%
THEME: Relationship Issue – How stroke affects those you love
During rehab/recovery
90.8% 97.1%
93.5%
SPECIAL ADVERTISING SECTION: Home Care – Health and Wellness
NEW IN 2016!
NEW PRODUCTS – PAID ADVERTISING SECTION
If you have a new product that you would like to introduce to the stroke community,
advertise it in this New Product Section of StrokeSmart. This is a formatted section
that will be ¼ page 4/color product profiles. Price is $995 per profile, and only one
product is permitted per profile.
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28.3%
22.3%
Stroke Survivors
Caregivers
Strokesmart.org Lifestyle | Recovery | Resources | Prevention
®
MEDIA KIT 2016
MAGAZINE
StrokeSmart.org
The StrokeSmart.org website connects visitors
to relevant content that engages and informs,
and design functionality that supports interaction,
navigation and increased engagement.
Never before has there been an opportunity
to advertise online to the StrokeSmart
Audience… Until Now!
By extending the StrokeSmart Magazine brand of
engaging content, StrokeSmart.org points stroke
survivors to a promising future and gives caregivers
the support and resources they need to best care for
their their loved ones, while regaining some balance
to their own lives. StrokeSmart.org also offers
stroke-specialized health care providers the latest
news and research on stroke-related issues.
•M
ore inspiring stories of stroke survivors and
their caregivers
• Specific caregiver-focused content
• Medical expert insight and commentary
• Peer-to-peer sharing, tips and tools
• News and research on stroke-related issues
• Educational video as it relates to content
•C
omprehensive online resource directory,
searchable by zip code and product
• Access to social media/communities
•G
uided access to National Stroke Association
resources that support stroke survivors and
their families
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Nearly 75 percent of StrokeSmart readers use the web to get
information on stroke-related issues and resources.
Nearly 60 percent of StrokeSmart readers visit stroke.org more than
once a month. Nearly 20 percent visit once a week or more.
Source: StrokeSmart Magazine Reader Survey, October 2012
Strokesmart.org Lifestyle | Recovery | Resources | Prevention
®
MEDIA KIT 2016
MAGAZINE
Resource Directory
Strokesmart.org offers the ONLY comprehensive online resource directory to
serve the national stroke community. Found dominantly on the home page of
Strokesmart.org, this “Yellow Pages of Stroke” is completely searchable by
state, service category or company name.
Basic
Listing
ONLY
$25
YOUR FREE BASIC LISTING connects you to our network of stroke survivors,
caregivers and healthcare professionals.
ENHANCING YOUR LISTING lets you tell your story, engage and get found
first. With primary placement in search results and preferred placement on
listing pages, you receive constant visibility when customers search for your
product or service. The enhanced listing also allows you to capture leads with
a clickable link to your website address, and even your email address.
THIS IS A PROVEN YEAR-ROUND LEAD OPPORTUNITY FOR ONLY $25 A MONTH!
Come check it out at www.strokesmart.org. You may already have a free listing,
which you can claim, update and even upgrade.
The following table highlights the benefits of an enhanced listing:
Basic contact information (company name, address, email, phone, fax)
Website link
Google Maps embedded
Primary placement in search results
Preferred placement on listing pages
Company logo
Company description
Live contact information (clickable email address)
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Basic Listing
Enhanced Listing
4
4
4
4
4
4
4
4
4
4
4
MONTHLY
Get your FREE basic
listing in the StrokeSmart
Resource Directory at
StrokeSmart.org/resourcedirectory
or call 303-502-2516.
Enhanced
Listing
To purchase your ENHANCED
listing please contact
Julie Fincher at
[email protected],
or call 303-502-2516.
65 percent
of readers stated they would
find a comprehensive directory of resources
extremely valuable.
Source: StrokeSmart Magazine
Reader Survey, October 2012
Strokesmart.org Lifestyle | Recovery | Resources | Prevention
®
MEDIA KIT 2016
MAGAZINE
Rates/Dates
2016 Close Dates
Print Ad Rates
Ad Close
Ad Material Due
Issue 1
December 11, 2015
December 18, 2015
Issue 2
March 11, 2016
March 18, 2016
Issue 3
June 10, 2016
June 17. 2016
Issue 4
September 2, 2016
September 9, 2016
Frequency
1x
2x
4x
Inside Front Cover
$12,240
$11,000
$9,350
Inside Back Cover
$10,200
$9,350
$7,950
Back Cover
$14,280
$12,750
$10,840
Spread
$15,500
$13,940
$11,900
Full Page
$8,160
$7,310
$6,200
Unit
Net Cost
Monthly Net Cost
2/3 - Page
$5,720
$5,190
$4,420
Enewsletter Leaderboard Banner
$2,100 per insertion*
$4,200
$2,000 per insertion*
$4,000
Digital Ad Rates
Half - Page
$4,490
$4,100
$3,400
Enewsletter Medium Rectangle
1/3 - Page
$3,100
$2,800
$2,380
ROS Leaderboard
$600
$550
$500
1/4 - Page
$2,450
$2,060
$1,880
ROS Medium Rectangle
1/6 - Page
$1,990
$1,785
$1,530
ROS Lower Rectangle
* (2 available per month)
All rates are 4c, net
Special Advertising Section Rates
Trim Sizes
10
FULL PAGE
Bleed
8.25˝ x 11.125˝
TWO-PAGE SPREAD
Bleed
16.25˝ x 11.125˝
Non-bleed
7˝ x 9.875˝
Non-bleed
15˝ x 9.875˝
Page size
Cost
Full page
$4,080
Half - page
$2,245
1/4 - page
$1,225
1/3
VERTICAL
2.125˝ x 9.875˝
1/2-PAGE
HORIZONTAL
7˝ x 4.75˝
1/2
ISLAND
3.5˝ x
9.875˝
1/3 SQUARE
4.5˝ x 4.75˝
2/3
VERTICAL
4.625˝ x
9.875˝
1/4
VERTICAL
3.375˝ x 4.75˝
1/6 VERTICAL
2.25˝ x 4.75˝
1/6 HORIZONTAL
4.5˝ x 2.375˝
Strokesmart.org Lifestyle | Recovery | Resources | Prevention
®
MEDIA KIT 2016
MAGAZINE
Ad Specs
PRINT AD SPECS
Materials not submitted in an acceptable format or received after
the due date might be subject to production fees and/or late fees.
If you need an advertisement created, our in-house agency can
develop and design an advertisement. Production Charges:
$50 fee up to a half page ad; $100 fee for 2/3’s or greater size ad.
Size
If your document is not built to the correct size, the final output
might not be what you expect. With spreads, we do not
guarantee perfect alignment of type or graphics across the gutter.
Live Area
Information placed less than .375” from trim edge risks being cut
off and displaying incorrectly.
Format
Submit ads exactly to size. Refer to the ad size chart.
• Adobe PDF—High-resolution, press output setting with
all marks turned off; fonts and images (CMYK @ 300 dpi)
embedded
• Adobe Illustrator—CMYK, fonts converted to outlines,
images embedded
• Adobe Photoshop—CMYK @ 300 dpi, flattened TIFF or
EPS
• Adobe InDesign—fonts, images (CMYK @ 300dpi)
• QuarkXPress—fonts, images (CMYK @ 300 dpi)
Fonts
Send both screen and printer fonts for the ad. No PC fonts.
Please use Postscript fonts and avoid TrueType fonts.
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Images
Rich Media File Requirements
Include all of the images used in the ad. All images placed
in documents must either be TIFF or EPS file formats. Color
images placed in the ad must be CMYK. Any RGB images will
be converted; allow for color variation in conversion.
• Backup GIFs must be submitted
• Initial file size must not exceed 35K
• Back-up file size: 35K max
• Animation length: 30 seconds max
Material Submissions
• Ads under 10 MB in size after compression can be
provided as an attachment via e-mail to advertising@
strokesmart.org.
• Looping: Max of three loops (animation must stop after
the third loop)
• Ads from 10 to 80 MB in size after compression can be
transmitted via FTP. For instructions, contact advertising
coordinator.
• Audio must be user-initiated (on click)
• Frame rate must be no more than 18 fps
• All animation/audio must contain Play/Stop controls
• Ad files larger than 80 MB in size must be provided on CD.
All submissions must include date submitted, issue month,
advertiser or agency name, contact name, phone number and
file names.
Miscellaneous
StrokeSmart is not responsible for errors or color discrepancies
on ads not accompanied by a proof. The publisher and printer
will not be responsible for matching color when a color correct
SWOP certified is not submitted.
DIGITAL AD SPECS
Leaderboard: 728x90 pixels: 35K max file size
Medium rectangle: 300x250 pixels: 35K max file size
File Formats
FLASH (.SWF)
GIF (static or animated)
JPG
HTML
• Max in-unit video time: additional 30 seconds after
user interaction
• Max hotspot area: 33%
• Expandable ads must include a Closing “X” button
Leaderboards (728x90)
Max expansion size: 728 x 180
Direction of expansion: downward
Medium Rectangles (300x250)
Max expansion size: 600x250
Direction of expansion: left
E-newsletter Positions and Specs
Leaderboard size: 728x90 pixels
Medium rectangle size: 300x250 pixels
Static GIF or JPG, 15K file size (max), company URL
Strokesmart.org Lifestyle | Recovery | Resources | Prevention
®
MEDIA KIT 2016
MAGAZINE
About
National Stroke Association is the only national organization in
the U.S. that focuses 100% of its efforts on stroke by developing
compelling education and programs focused on prevention,
treatment, rehabilitation and support for all impacted by stroke.
Founded in 1984, the organization works every day to meet its
mission to reduce the incidence and impact of stroke.
StrokeSmart Magazine, the official publication of National Stroke
Association, was founded in 2001 and its mission is to reduce the
For advertising information,
please contact:
Laura Fallbach
Publisher
303-956-0036
[email protected]
Cherissa Will
303-502-2516
[email protected]
impact of stroke on the lives of survivors and others impacted by
stroke through regular outreach, education and building community.
®
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For editorial inquiries,
please contact:
Nancy Coulter-Parker
Editor
303-502-2508
[email protected]
Strokesmart.org Lifestyle | Recovery | Resources | Prevention