2014 media kit - Credit Union Times

2014 MEDIA KIT
2014 MEDIA KIT
Credit Union Industry Drivers: A Perspective on the Year Ahead
Credit Union professionals and executives are increasingly tested as they navigate historically low interest rates,
tougher competition, and high consumer expectations. Market volatility coupled with new regulations present credit
union leaders with a challenging environment in which to win new members and find new talent. As we look ahead
to 2014, we examine:
ECONOMICS: Delinquencies have held low and steady while capital levels remain healthy and membership growth is higher than historic
norms following the economic and financial crisis.
LOANS: Interest rates are at historic lows, resulting in tougher competition and thinner margins on loans and lower yields on investment
returns. Despite this situation, many future-looking credit unions are on an upswing, a positive for vendors in IT, auto lending, mortgages
and more.
REGULATION/COMPLIANCE: While regulatory burden is a perpetual concern of credit union professionals, the 2008-2009 financial
crisis spawned new regulations from the CFPB, the NCUA, and the Federal Reserve. We can expect more regulations and oversight
in 2014.
TECHNOLOGY: Due to technological advances and shifting demographics, the integration of separate software tools has changed the
way credit unions serve members, from loans to payments. As readers plan to purchase hardware, IT security, online/mobile banking tools, and
software, vendors must focus on keeping up to speed with expectations.
LENDING: Private student loans are performing much better than federal. The industry is split on small business lending, but trade groups are
lobbying for expanded powers. Companies assisting credit unions with small business and student lending could see growth.
CONSOLIDATION: Despite industry growth to more than $1 trillion in assets, accelerated compliance burden, technology investment,
economic and earnings challenges, and shifting leadership demographics have led to mass consolidation. The credit unions that have become
irrelevant to their members and the weakest leaders will be culled from the herd, leaving the strongest and brightest to thrive. Expect this
consolidation to continue through 2014, a positive for business partners as it involves less uncertainty in the long term. Some sectors have been
buffeted, allowing for positive growth for vendors in the IT security, compliance consultants, and collections businesses.
CUTimes.com
2014 MEDIA KIT
Leverage Multiple Marketing Channels to Build Relationships
with your Target Audience
IMPRESSIONS TO CLICKS TO LEADS TO 1-ON-1 CONVERSATIONS
TIME SPENT WITH MESSAGE & DEPTH OF ENGAGEMENT INCREASES
We build and execute integrated marketing campaigns across all points
of engagement to meet any marketing goal:
F2F
Events
Build your brand
Generate qualified leads
Ideal for Lead Generation
Connect with the community
T
T
ES EN
EP GEM
E
D GA
EN
Webcasts
F2F
Conferences
Sales Calls
Virtual
Conferences
Gain market share
Content
Marketing
Establish your thought leadership expertise
Smart
Sites &
Microsites
Videos
Apps
Social
Magazines
eNewsletters
Search
Website
H
AC
E
TR
ES
SARAH SNELL COOKE,
PUBLISHER/EDITOR-IN-CHIEF
“CU Times offers a unique and comprehensive
array of products for our readers and advertisers.
We continue to build upon our legacy print magazine
with ever-evolving digital opportunities and custom
events, providing our clients with more avenues to reach their target
market than any other independent news and information outlet serving
credit unions. Our audience is eager to consume useful information in the
manner they desire. We’ve responded with an array of options: Breaking
news on CUTimes.com, educational webcasts, strategic trends analysis
in print, high-touch custom events, and more. By answering audience
demands, our sponsors are able to reach potential clients through their
preferred channels.”
H
HIG
REACH DECREASES, BUT TARGETING & LEVEL OF INDIVIDUAL DATA GATHERED INCREASES
CUTimes.com
2014 MEDIA KIT
Positioning & Differentiation
CU Times is uniquely positioned as an independently-owned network. It provides ALL Credit Union decision makers – at large
and small CUs – independent, relevant content. While association-owned publications offer their magazines and websites as a
member benefit they still rely on CU Times’ perspective and reach – often advertising with us to gain new members.
Leverage our engaged audience for all of your marketing needs, from branding to lead generation to face-to-face networking.
INDEPENDENTLY OWNED
(Editorial experts with 3rd party perspective)
Credit Union Times: 5,450 paid
subscribers*
Credit Union Journal: 3,940 paid
subscribers, 4,169 non-paid subscribers*
CU Times
Audience Reach
103,450***
CreditUnionTimes.com
98,000 monthly unique visitors**
CUJournal.com: 15,147 visitors*
Audience Reach
Less than
1,000
Audience Reach
Greater than
100,000
CreditUnionManagement.com:
13,660 visits*
Credit Union Management: 9,525 paid
subscribers, 128 non-paid subscribers*
CreditUnionMagazine.com: 6,500 visitors*
Credit Union Magazine: 14,685 paid
subscribers, 6,290 non-paid subscribers*
ASSOCIATION OWNED
CUTimes.com
(Magazine and website are a benefit of membership)
*Data pulled from media kits and/or BPA statements.
**7-month average Jan-July 2013, Google Analytics
***Reach not unduplicated
2014 MEDIA KIT
67%
The Audience: Part I
Credit Union Executives Actively Purchasing
Your Products & Services
Specify,
Approve, or Specify and
Approve the purchase of
products and services ***
A QUALIFIED AUDIENCE AT
THE HEART OF THE CREDIT UNION INDUSTRY
100% of our 5,540 paid print subscribers (including 400 digital only subscribers)* have
directly requested their subscriptions, and over 106,000 average unique visitors per month
to CUTimes.com** means you’ll reach active and involved credit union professionals.
EXECUTIVES AT LARGE CUS
60%
are executives: CEO, CFO, CRO,
CHROs, COO, CIO, CTO, President,
EVP, VP, manager***
69%
work at CUs with more than
$100M in assets***
ESTABLISHED
21 YEARS
average time in industry***
CUTimes.com
*Publisher’s Statement
**Google Analytics
***2013 Readex Reader Profile Survey
PRODUCT TYPE***
%
ATMs/Debit Services
52%
Lending+
52%
Mobile Banking/
Online Banking
48%
Hardware
44%
Educational Events/Web
Seminars for Employees
43%
Marketing/PR Services
43%
Insurance Products/
Services for Employees
43%
Software
41%
Compliance Products/
Services
39%
IT Security Products/
Services
38%
+Includes Business Lending Services,
Credit Services, Indirect Lending Services,
and Mortgage Services
2014 MEDIA KIT
The Audience: Part II
CU Times: An Essential Tool for CU Executives’ Work
PREFERRED NEWS
& INFORMATION
SOURCE
CU TIMES DRIVES RESULTS*
77%
took a purchasing action during the past year
as a result of ads or editorial appearing in
Credit Union Times. **
55%
took a purchasing action during the
past year as a result of ads or editorial
appearing on CUTimes.com. *
THEY WILL USE CU TIMES TO MAKE MAJOR
BUSINESS DECISIONS IN THE NEXT 12 MONTHS
90%
Plan to market/recommend various services*
CUTimes.com
*2013 Readex Reader Profile Survey
**Feb. 2013 Baxter Research AdView Study
Subscribers choose
Credit Union Times as the
INDUSTRY PUBLICATION
MOST VALUABLE TO
THEIR WORK – by a
margin of 8 to 1 over the
next closest competitor*
Credit Union Times is the
PUBLICATION OF CHOICE
to 73% of subscribers**
2014 MEDIA KIT
New Programs for 2014
For 2014 we’ve developed a suite of new programs that enable our sponsors to
engage on a deeper level. Whether you want to align your brand with groundbreaking market research or contact prospects in an interactive environment,
we’ve got a program that will meet your needs and deliver results.
A PREVIEW OF SEVERAL 2014 PROGRAMS:
MARKET RESEARCH SPONSORSHIPS – Elevate your company’s credibility and
relevance by showcasing your brand alongside invaluable industry data that your
target audience relies on to maintain a competitive edge.
• CFPB Compliance & Your Credit Union
• Cyber Security & Fraud
• Payments
• Small Business Lending
• Revenue Opportunities
• Creating Member Loyalty
SMARTENGAGE DIGITAL UNITS – Spark conversation, distribute content and
generate awareness all in one unit and all within the editorial environment.
VIRTUAL CONFERENCES – Increase thought leadership and engage directly with
prospects in an interactive learning environment.
TOPICS TBD
CUTimes.com
CONTACT YOUR
ACCOUNT EXECUTIVE
TO LEARN MORE.
DIGITAL
2014 MEDIA KIT
About CUTimes.com
Everything credit union executives and professionals need to prepare their credit unions for today and the future
TOP STORIES
News and analysis reported, edited, and selected daily and
intraday by CU Times’ skilled, experienced editorial staff
FEATURES
“Deeper dives” into areas of the industry that deserve
longer treatment. Plus a new editorial cartoon each week.
OPINION
Topical, relevant, in-depth – sometimes even controversial
— commentary written by contributors like Russell J. White,
Stuart Levine, our editors, and more.
HIGHLIGHTS
Exclusive coverage, profiles , and in-depth analysis on
the men, women, and young and seasoned executives
that are taking steps to change and better the industry.
CAREERS
A listing of the job opportunities available in the industry.
COMMUNITY
Connecting CU professionals to each
other and the industry at large.
CUTimes.com
2014 MEDIA KIT
CU Times Digital Solutions
CREATE A DIGITAL PROGRAM TO MEET YOUR EXACT GOALS. Includes new high-impact and
engagement units to increase awareness, drive more clicks and distribute content.
DEPTH OF ENGAGEMENT, LEVEL OF INTERACTIVITY
AND DEGREE OF TOPIC OWNERSHIP/TARGETING INCREASES 
BRANDING
FOCUSED
BRANDING WITH HIGH
SHARE-OF-VOICE
BIG SPLASH
Standard
Advertising
Sponsorships
High-Impact
Advertising
SmartEngage Units
Smart Sponsorships
Custom Landing
Pages/Sites
ROS Banners
(728x90, 300x250,
300x100)
Channel/Section
Homepage Takeover
Nanosite (300x600)
SmartSection
Microsites
eNewsletter
Advertising
Mobile & Tablet
Homepage
Super Takeover
Pull-T ab
Smart eNewsletter
Smart Sites
Site Skin
Influencer
Interstitial/Overlay
Pushdown
CUTimes.com
CONTENT RICH & HIGH
IN-UNIT ENGAGEMENT
DEEPER RELEVANCE & HIGHER
EXCLUIVITY
2014 MEDIA KIT
Run of Site (ROS) Advertising
LEVERAGE the reach of CUTimes.com and
GAIN MARKET SHARE with this engaged audience:
98,000 Monthly Unique Visitors* | 396,500 Monthly Pageviews*
ROS
Your message will benefit from high
visibility and maximum exposure
in front of thousands of credit union
professionals every day.
AD POSITION
NET COST
PER MONTH
Top Leaderboard
$5,670
Top Medium Rectangle
$5,360
Top News Banner
$4,830
Bottom News Banner
$3,990
Bottom Medium
Rectangle
$4,320
Bottom Leaderboard
$4,550
CUTimes.com
*Google Analytics, Jan.-Jul. 2013 Averages
2014 MEDIA KIT
eNewsletter Advertising
Select the eNewsletter that best meets your goal. We offer eNewsletters that allow for broad audience
reach or topic-specific targeting.
LEADERBOARD
728x90 pixels
TEXT AD
Limit 200 characters
88x31 pixels
CUTimes.com
MEDIUM RECTANGLE
300x250 pixels
2014 MEDIA KIT
eNewsletter Advertising
ENEWSLETTERS
CUTimes.com
FREQUENCY
SUBSCRIBERS*
DESCRIPTION
POSITION
RATE/WEEK
UNLESS NOTED
Daily
15,000
Provides credit union
leaders with breaking
credit union news and
information.
Leaderboard (728x90)
Medium Rectangle #1 (300x250)
Medium Rectangle #2 (300x250)
Text Box #1 (120x60 + text)
Text Box #2 (120x60 + text)
$3,120/ week
$2,530/ week
$2,100/ week
$2,550/ week
$2,270/ week
As news
breaks
15,000
Updates CU leaders
with news coverage
of important events
impacting the industry
— as it breaks.
Leaderboard (728x90)
$5,400/3 months
$10,000/6 months
$18,000/year
*Guarantee 3 issues
per month
Monthly
7,800
Provides CU leaders
with the latest in online/
mobile banking, core
processing, security,
and more, along with
commentary from leaders
in the field.
Leaderboard (728x90)
Medium Rectangle (300x250)
$2,100/issue
$2,100/issue
Monthly
9,800
Provides the latest
news and analysis to
CU leaders on the top
two CU priorities: making
loans and complying
with regulations.
Leaderboard (728x90)
Medium Rectangle (300x250)
$2,100/issue
$2,100/issue
2014 MEDIA KIT
Section Sponsorships
Highly-targeted placements for maximum
relevance to your target audience.
Choose the section that aligns with your
campaign goals.
SPONSORSHIP INCLUDES:
• 1 00% share of voice on the section main page
and related article pages*
• “Sponsored by” and logo on section main page
CUTIMES.COM
FEATURES 9 SECTIONS:
Credit Union Management*
Washington*
Online/Mobile
Technology
All advertising units seen here
are included in sponsorship at
$4,500 net/month *.
Cyber Security & Fraud
Payments/Credit/Debit
Lending
Corporates
Marketing
CUTimes.com
*Credit Union Management Section
and Subsections run at 25% SOV.
Washington Section and Subsections
run at 50% SOV.
2014 MEDIA KIT
Mobile Sponsorships
Exclusive banner on CUTimes.com’s mobile optimized site offers 100% SOV.
Having the latest news and information at their fingertips is crucial for busy
professionals to maintain their competitive edge. Our mobile optimized
website places your message with important
editorial content and puts your audience
just one touch away.
SPONSOR BENEFITS
• High visibility as single sponsor—that’s 100%
share of voice!
• Prominent placement with your ad(s) in full view
• Message freshness and relevance with the
ability to rotate creative every week
Exclusive Sponsorship Pricing: $6,000 for 3 months
34,500 Average Monthly
Pageviews*
Up 15% from 2012!
Please contact your Account
Executive for current banner
impression availability.
CUTimes.com
*Google Analytics Apr. – Sep. 2013. Apr. – Sep. 2012 average monthly pageviews = 30,000
**2013 Readex Research Profile Study
46%
of subscribers
use their smartphone to consume
industry news and information**
2014 MEDIA KIT
High Impact Units
Amplify your exposure, increase visibility and create a more complete brand
experience by adding high impact units to your standard advertising campaign.
 HOMEPAGE
TAKEOVER
100% share of voice – own all
ad positions on home page.
SITE SKIN 
Customized, clickable
graphics take over the
entire background of
the site – branding both
sides of the user experience
(select pages).
CUTimes.com
GET BOTH:
HOMEPAGE
SUPERTAKEOVER
DELIVERS
OWNERSHIP OF
HOME PAGE ADS
PLUS A CUSTOM
SITE SKIN.
2014 MEDIA KIT
High Impact Units
PUSHDOWN


Boost engagement by combining high visibility with interactive features and content
distribution. Great for jumpstarting momentum around new offerings.
Promote multimedia content in an engaging interactive
ad unit. Offers premium positioning at the top of the
page, expanding to reveal the full message and content.
INTERSTITIAL/OVERLAY ADS
Engage users as soon as they enter the site. Flexible
design can combine branding with multimedia content.
Pushdown Closed
Interstitial
Pushdown Open
CUTimes.com
2014 MEDIA KIT
SmartEngage Units
The deepest engagement available
through digital advertising – spark
conversation, distribute content and
generate awareness all in one unit
that can be targeted to relevant topics
or sections, all without leaving the
editorial environment. Can be paired
with skins & roadblocks.
CUSTOM 300X600 NANOSITE:
SMARTENGAGE
BENEFITS
Deliver all the resources your
target requires in one easy-tonavigate unit.
• Customizable 300x600 unit in right rail
of targeted site sections
Expandability and high-visibility
ensure message will be seen.
• Multiple tabs (up to 4)
expand to reveal multimedia
content synched to each tab
Combine your multimedia
content with social integration and
interactive features like polling.
• Incorporates 300x250 ad
or customized promotion
above tabbed content area
(does not change with tabs)
Demonstrable ROI – every click
in unit is tracked.
Variety of creative offers fresh
ways to distribute content
throughout long campaigns.
CUTimes.com
2014 MEDIA KIT
SmartEngage: Pull-tab Unit
EXPANDABLE NANOSITE: This two-state unit starts out as a tab anchored to the bottom of the browser window,
following the user as they scroll. When clicked, the tab pulls up to reveal a fully-functional nanosite that extends
the width of the site.
THIS UNIT IS IDEAL FOR HIGH VISIBILITY AND MULTIMEDIA DISTRIBUTION:
• Multiple tabs (up to 4) expand to reveal multimedia content synched to each tab
• Incorporates 300x250 ad or customized promotion next to tabbed content area (does not change with tabs)
CUTimes.com
2014 MEDIA KIT
SmartEngage: Influencer Unit
INFLUENCER UNIT
Deliver your most valuable educational content, multimedia assets,
and social streams an expandable unit.
A two-part, user activated unit designed to influence action
and conversation.
• Leverages standard ad inventory: Initial 300x250 ad runs in top
MedRec space
• When clicked, expands into multi-tabbed overlay (up to 4)
• ROS, Section or Channel targeted
• Best unit for integrating social content — multiple social channels
can feed into unit
CUTimes.com
2014 MEDIA KIT
SmartSection Sponsorship
A level above section sponsorships, SmartSections include the opportunity to promote
content resources by combining a 300x600 Nanosite with 100% Share of Voice and
high-impact advertising targeted to a specific site section.
DETAILS:
• Customizable 300x600 Nanosite content unit –
multiple tabs to promote different types of content
• Roadblock of all display advertising in section
• Logo sponsorship on section home page
• Site skin — boosts visibility and draws attention to
content unit
• Every click on each component is tracked
CUTimes.com
2014 MEDIA KIT
Smart eNewsletter Sponsorship
Ownership of multiple editions of an editorial eNewsletter of your choice.
Includes exclusive advertising, sponsor logo attribution, and a custom
content/advertising unit.
DETAILS:
• Exclusive sponsorship with minimum commitment of 3-5 eNewsletters
• Customizable sponsor content unit takes over right side of eNewsletter below
300x250 unit (not tabbed or dynamic)
• Includes all display advertising on eNewsletter
CUTimes.com
2014 MEDIA KIT
Smart Sites
Editorially-driven, sponsored sites — based on specific topics — that integrate
our third-party editorial with your thought leadership resources to provide a
deep dive into the topics most relevant to our audience. Maximize your marketing
effectiveness and engagements.
BENEFITS
Own a topic of your choosing
– 100% share of voice
CONTINUOUSLY
UPDATED ORIGINAL
EDITORIAL CONTENT*
Editorial content enables traffic
promotion via editorial channels
not available to other sponsors –
significantly boosting pageviews
above standard microsites**
+
Fulfill the information needs of
your target and establish your
company as a preferred solution
provider
YOUR CONTENT
=
Turnkey: Includes page design,
hosting and maintenance PLUS
full traffic driving campaign and
guaranteed traffic
ENHANCED CREDIBILITY
AND ALIGNMENT WITH
TRUSTED CONTENT
LEVERAGES OUR EDITORIAL REACH, RECOGNITION
AND INFLUENCE TO PROVIDE SPONSORS WITH BRAND
AWARENESS, THOUGHT LEADERSHIP, AND ENGAGEMENT.
CUTimes.com
*Sponsor approves site topic and areas of focus but does not review or approve
editorial content prior to publishing. **Editorial promotions are not sponsor branded.
2014 MEDIA KIT
Branded Microsites
PURE MARKETING & EDUCATION
Custom-built, sponsor-focused destinations featuring
client content and product information. Unlike Smart
Sites, microsites are solely branded by sponsor and do
not feature original editorial content. Licensing of
existing editorial is available as an add-on.
Showcase your company’s
thought leadership with
a video discussing a
relevant topic.
Give credit union professionals
easy access to your company’s
resources.
Get instant feedback from
credit union professionals
with a polling unit.
CUTimes.com
2014 MEDIA KIT
QUESTIONS?
CALL 800-544-0622
Digital Specs
WEB ADVERTISING POSITIONS & SPECS:
•
•
•
•
•
728 x 90 pixels – (Leaderboards)
300 x 250 pixels – (Medium Rectangles)
300 x 100 pixels - (News Banners)
640 x 480 pixels – (Interstitial)
88 x 31 pixels – (Logo)
MAXIMUM FILE SIZE:
(Static or Rich Media ad)
• 728 x 90: 35k
• 300 x 250: 35k
• 300 x 100: 35k
• 640 x 480: 75k
• 88 x 31: 10k
FILE FORMATS:
• FLASH (.SWF)
• GIF (Static or Animated)
• JPG
• HTML
APPROVED THIRD PARTY VENDORS:
Bluestreak, DoubleClick, DART Motif,
Eyeblaster, Point.Roll, Unicast In-Page Enliven,
Viewpoint, Atlas, Flashtalking, Mediaplex
and Mediamind
RICH MEDIA OPTIONS:
Expandable, Audio and Video, In-Banner
Streaming and Transitional.
FLASH AD REQUIREMENTS:
Please publish your .SWF file as Flash 10
or below.
RICH MEDIA FILE REQUIREMENTS:
• Backup .gifs must be submitted
• 15 seconds max animation length
CUTimes.com
• Maximum of 3 loops (animation must stop
after the 3rd loop)
• Frame rate must be no more than 18fps
• Initial file size must not exceed 35k
• Audio must be user initiated (On click)
• All animation/audio must contain Play/Stop controls
• Expandable ads must include a Closing “X” button
• The top-most layer must be a transparent button
layer containing a clickTAG variable.
PLEASE USE THE FOLLOWING CODE EXACTLY
AS IT IS WRITTEN.
on(release)
{ getURL(_root.clickTAG, ”_blank”);
}
Note: You do NOT need to embed the click URL for
your ad in the SWF. It will be inserted by our ad server.
PUSHDOWN
• Width: 940px
• Collapsed Height: 66px; Expanded Height: 418px
• The pushdown should expand and collapse on click.
• Max file size: 60K Initial, 100K Polite, Add’l 1MB
for Video
• 3rd Party Tag Served Only
• Max animation length: 30 seconds.
SITE SKIN FOR HOME PAGE SUPER TAKEOVER
(CUTIMES.COM)
Cancellations must be made in writing with 14 days’
notice, for any guaranteed CPM Deliverables or with
30 days’ prior written notice for any flat fee-based or
fixed-placement Deliverable.
• Single static image (JPG or PNG)
• 1240px wide
• Site content width: 940px
• Height is 1000px
• Max file size: 100K
• Click URL/Imp Tracker Pixel
• 7 Business Days – Turnaround
• Super-takeovers are sold daily, and include all HP
units (2 728x90s, 300x250, 300x100, interstitial, and
a site skin. Other interstitials, and pushdowns cannot
run when these run (higher CPM)
ENEWSLETTER ADVERTISING
ADVERTISING BORDERS
CANCELLATIONS
POSITIONS & SPECS:
• Leaderboard: Size: 728 x 90 pixels
Static .gif or .jpg, 15k file size (max), company URL
• Medium Rectangle: Size: 300 x 250 pixels
Static .gif or .jpg, 15k file size (max), company URL
• Text ad - logo: Limit 200 characters.
MOBILE SITE - ADVERTISING SPECS
•R
ecommended - 640x100 High-PPD (Retina
Display) Image File - PNG or JPG - 40K max file size
• Can also accept- 320x50 Image File - PNG or JPG –
20K max file size
• 3 loops max
• 30 second total animation length.
Creatives with white/light backgrounds (or
backgrounds that closely match the relevant site
background color) need to have a border to clearly
delineate the boundaries of the ad.
For a complete listing of digital products and specs,
please visit http://engage.summitpronets.com/.
LEAD
GENERATION,
CONTENT
MARKETING
2014 MEDIA KIT
Premium Lead Generation
Whether you need to recruit new talent, open new distribution channels or deliver
prospects to sales, our lead generation solutions will deliver the results you need
today at a higher return on your investment.
OUR PROVEN PROCESS
1
We build a CUSTOMIZED SPONSOR
STOREFRONT to showcase multiple offers
and host your registration form
2
We drive traffic to your storefront & promote
offers through a MULTI-PLATFORM
MARKETING CAMPAIGN (targeted email,
eNewsletters, banners, alerts, Resource Library)
3
Prospect registers to become a lead via a
CUSTOMIZED REGISTRATION FORM* tailored
to each of your content resources
4
REAL-TIME LEAD DELIVERY plus instant
email communication sent to leads on your
behalf, enables the quick follow up that
increases conversions
5
Track and monitor your campaign activity
with a CLIENT DASHBOARD Including
storefront views, content/promotion
effectiveness and all lead data.
CUTimes.com

SCALABLE
PROGRAMS AVAILABLE
TO MEET
ANY BUDGET.

*Standard Lead Information (Name, Email, Phone and Address).
Premium fields available, including production level, product focus, licenses and more.
2014 MEDIA KIT
Premium Lead Services:
Boosting Production at Every Step
NEED TIMELY,
RELEVANT CONTENT
TO SUPPORT
YOUR EFFORTS?
CU Times has an integrated system for maximizing conversions and
boosting production.
OUR SOLUTION
YOUR GOAL
AVAILABLE INDIVIDUALLY, AS AN END-TO-END SOLUTION,
OR IN ANY COMBINATION TUNED TO YOUR BUSINESS GOALS.
ACQUIRE
PRIORITIZE
CONVERT
Gain new prospects
Score leads based
on your criteria
Speak to hot,
pre-qualified prospects
on the phone
Nurture leads and
avoid lost prospects
CU Times
LEADS
Fill your
recruitment
pipeline with
new agents
CUTimes.com
CU Times
FOCUS
CU Times
ADVANCE
Score &
Keep prospects
rank leads
engaged with
to pick
your message
the best
until you
leads for
can follow up
more efficient
and close
follow up
Meet top prospects
through F2F
recruitment events
CU Times
CONNECT
CU Times
LIVE
Our teleKeep
marketing
prospects
specialists
engaged
“live transfer”
with your
qualified
message until
prospect
you can
to your
follow up
marketing
and close
team by
phone
GROW
WE OFFER STRATEGIC
CONTENT SERVICES
TAILORED TO EACH OF
OUR SERVICES.
Book more
business from your
existing producers
CU Times
DIRECT
Stay top
of mind and
build loyalty
through our
managed CRM
solution that
keeps your
list engaged
DOWNLOADABLE CONTENT:
Whitepapers, Case Studies,
Research Briefs, Articles
DRIP MARKETING: Articles, Email
Messaging, Fact Sheets, Video
CRM CONTENT: eNewsletter
Content & Design, Customized
Landing Pages.
2014 MEDIA KIT
Content Marketing: Develop Your
Thought Leadership Position
GET QUALIFIED LEADS
Our subject matter experts create content to educate and engage your
target audience.
Add Premium Lead Generation
to distribute your content.
• Create authoritative content that sets you apart from
your competition.
• Refresh or update your existing assets.
• Build a sequence of content to support your lead
generation, lead nurturing or direct marketing efforts.
BENEFITS
AVAILABLE CONTENT INCLUDES:
Communicates your unique
value to the market.
Whitepapers
Case Studies
Social Content
Contract Publishing
(magazines, brochures,
sales materials)
Custom eNewsletters
Articles & Features for
Websites & Newsletters
Videos
Research Briefs
Drip Marketing/
Nurturing Content
Infographics
Postes and other Graphics
CUTimes.com
WHITE PAPER:
How Cloud and Mobile Customer
Management Solutions are
Reshaping the Financial Advisor Industry
Financial advisors and wealth managers are finding competition is intense, investors are harder to spur to
action, and everything is moving at Internet speed. Technology is the only way to stay ahead of all that and
hone both a differentiating and a highly competitive edge. The firms that make the right technology choices
can grow faster, cost effectively, and deliver superior service which inevitability leads to surpassing competing
RIAs on the fast track to success.
B
ut technology is a double-edged sword that does
indeed cut both ways.
Clients are demanding more, faster and cheaper
precisely because they are often online gathering
information as fast or faster than their advisors, leading
some to second-guess the advice they are given and others to
question the value of paying for advice.
Customer relationship management solutions, also
known as CRM, can help RIAs establish and maintain
authority in the eyes of even the most discerning and techsavvy investors. It can also help deliver information to a
client that is far more meaningful than anything they can
find in an online search on their own. That is to say that
CRM is both a business enhancer for RIAs and a value-add
for clients.
This is, of course, why so many advisory firms have
moved away from spreadsheets and cobbled computer
programs and to a full-fledged CRM. However, not all
CRM products are created equal making the choice of CRM
systems both a vital and tricky business.
CRM choices should always be made based on more than
the ease of buttons and clicks on the advisor side, although
that certainly is a consideration it shouldn’t be the prevailing
factor. The right CRM delivers everything you need to
stay ahead of clients and prospects. It will also scale with
your firm’s new growth and have a large community of app
developers and third-party vendors to add value along the
way. And, it will easily integrate with other systems the firm is
using in order to quickly merge data from other sources and
speed and simplify the input process.
future CRM expenditures to simply catch up . The smarter
Further, the solution should be cloud-based to cut
strategy is to invest now in a cloud-based CRM that is easily
hardware and software costs, eliminate maintenance costs,
scalable so that the advisor can stay ahead of the curve rather
and reduce the need for in-house IT staff. In this day of
than fall behind it.
slimmer fee structures, it makes great business sense to slash
Additionally, using software in the cloud eliminates the
those costs especially when you can do it with no loss of
need to purchase hardware and software. It also eliminates
productivity or service as you can with the cloud. Indeed,
maintenance costs and the need for IT staff to keep it running.
productivity increases with cloud use.
These reasons and more demonstrate why it is no
Beyond the cost cutting benefits, cloud-based CRM
coincidence that major RIA custodians, such as Schwab
enables access from any device, anywhere and at anytime
selected Salesforce. Most are offering it as a custodian
thus freeing advisors to spend more time with clients rather
branded solution directly provided by Salesforce. It is
than tied to the office.
also no coincidence that many small and
That is to say that cloud-based CRM is
able to go to the client. The advisor can quickly
mid-size financial advisors, such as United
Investors
are
social
access data while in front of the client be that
Capital Financial Advisers, use Salesforce
too and if a CRM
on a golf course or over dinner. This goes to the
as well since the solution is affordable and
very heart of a successful firm: it’s interactive
beneficial to any sized company. The solution
system is to be truly
and personalized relationship with clients.
also easily scales up or down as needed to
useful to the firm and fit the company’s immediate needs and
Today’s investors are also mobile meaning
to its clients, then it
they access and create information on the
accommodate future growth too.
go too. This familiarity with mobile data
After all, Salesforce has been a leader in
must also be social.
and devices results in expectations that their
cloud CRM, its first software-as-a-service
advisors have the latest data on their account,
offering a precursor to the now prevailing
as well as on market action, literally at hand for immediate
cloud, and ever since the CRM giant has stayed at the
discussion. Clients do not expect to wait for an answer until
leading edge of CRM evolution. From this innovation and
after the advisor has time to return to the office. Nor are they
experience sprang a wealth of third-party app developers
likely to wait for it. To meet this expectation, advisors must
and system integrators and one of the strongest ever CRM
be able to use any mobile device to summon the information
communities and ecosystem. Salesforce and its ecosystem not
on the go. That means cloud-based, mobile-accessible CRM
only have knowledge of the cloud and mobile, but a mastery
is a must-have and not a luxury.
of both. Such a forward thinking view to channel and CRM
Also, whether an advisory firm elects to use mobile
evolution in the future means that Salesforce will always be
websites, mobile apps, or both to leverage the mobile
able to adapt their product to a changing market and RIAs
connection with clients, the firm’s CRM must be able to
will also be poised for future client needs.
With Salesforce Wealth Management, advisors can instantly
seamlessly function across these channels and all others, i.e.
see a single view of client data, securely connect with custodians,
mobile, social, web, email, instant messaging, texting, and
manage client relationships, upsell, create new records, manage
voice, with equal ease. And that can mean only one thing;
meetings and tasks, and actively prospect while on the go.
CRM must be anchored in the cloud and firmly keyed to
Additionally, Salesforce integrates well with numerous other
mobile. Cloud and mobile requirements therefore must be
systems enabling maximum leverage of client and firm data.
foremost in the CRM selection process.
Salesforce’s cloud and mobile experience and capabilities
Investors are social too and if a CRM system is to be
are transforming the financial advisor industry by upping the
truly useful to the firm and to it’s clients, then it must also
game while also reducing time in the dug-out doing mundane
be social. It is not that advisors, or even the organization as
tasks that must be done but add nothing to the bottom line.
a whole, have to socially engage immediately, but both need
Would you bet your book of business on anything less?
the means to track what clients and prospects are doing and
saying on social media. This means you need a CRM solution
that can help you gather social information in the same way it
does from other touchpoints such as phone, web and email.
Further, desktop computers are on their way to extinction
and your CRM product must be able to evolve to keep
up with that change, as well as changes in computing and
communication channels over the horizon. At the moment
that means using a cloud-based CRM product attuned to
mobile use. Failing to keep abreast of changing computing
For more information, visit: www.salesforce.com/wm
models, can lead to a loss of CRM investments and require
Position your company as a
thought leader.
Establishes the
benefits of your solutions.
Develop long-term relationships
with your target audience.
Includes turnkey production
from concept to completion –
expert custom editorial and
first-rate graphic design services.
2014 MEDIA KIT
Custom Research
We offer a range of full-service research capabilities to conduct market
studies, guide content development, and determine marketing effectiveness.
Popular formats include:
Quantitative webbased studies
QUICKPULSE STUDIES:
Fast-deploying research executed to create extremely timely, relevant and compelling content based
on the hot buttons and pain points of your target.
Data can be integrated into content.*
CUSTOM MARKET STUDIES:
Fully customized research providing detailed market intelligence to aid in planning, content creation
and marketing strategy. Available in a variety of formats or as fully customized questionnaires. Study
formats include Market Drivers & Inhibitors, Attitude and Usage (A&U), Brand Loyalty, and New Product
Development/Market Testing.
CUTimes.com
*Content sold separately.
Questionnaire developed
in collaboration
with sponsor
Guaranteed in-target
samples
We handle all
programming, fielding,
recruitment, tabulation,
and analysis & reporting
2014 MEDIA KIT
Executive Summit
Generate a multimedia portfolio of thought leadership content by gathering
your top experts/executives in a closed-door meeting with our custom editor.
EXECUTIVE MEETING*
We gather 4-8 of your executives to capture information as the basis for content:
• Moderated by our subject matter expert ; discussion guide built in collaboration with sponsor.
• Held at your office or nearby 4-star hotel - we handle venue acquisition, food & banquet and
on-site logistics.
BENEFITS

Increase exposure for your thought
leaders – in their own words.
CONTENT CREATION & DISTRIBUTION
Gain several months worth of
content in one session.
• Discussion transcribed.
• Photographer onsite to capture candid photos and executive head shots.
Fully turnkey.
Sponsor owns all content.
8-PAGE INSERT
in Credit Union Times
PDF OF INSERT
HIGH-IMPACT PUSHDOWN UNIT
Distributed on CUTimes.com via custom
300x250 unit for one month following print
publication date.
Highlighting the sponsor’s executives and
promoting the insert PDF; launches on street
date of Insert.
Guaranteed Impressions: 20,000
Guaranteed Impressions: 10,000
CUTimes.com
*This meeting is not open to the public. There are no attendees. For full custom events, click here.
2014 MEDIA KIT
Webcasts
Two webcast formats — editorial and vendor — offer thought leadership
opportunities and engagement with highly qualified registrants who have
demonstrated interest in the topic.
QUICK FACTS
CHOOSE TO CONTROL THE CONTENT
OR SPONSOR OUR EDITORIAL EVENTS:
VENDOR: Sponsor creates the content to align with their messaging.
Sponsor is responsible for all content — chooses topic, supplies speakers and presentation.
EDITORIAL: Our content, focusing on the hottest issues and challenges relevant to our audience.
Sponsor receives a short speaking opportunity (5-7 minutes) and participates in Q&A.
CUSTOMIZED
CONSOLE
BACKGROUND
Fully integrate
your brand into
user experience
CUSTOMIZABLE
VIEWING
Each attendee
can configure
their own
console and
control their
viewing
experience
CUTimes.com
SOCIAL
NETWORKING
Extends the
audience beyond
the attendees
through integration
with Twitter,
Facebook, LinkedIn,
Wikipedia, RSS
& more
MOBILE VIEWING
Every webcast
can be viewed
on tablets and
smartphones
*Ranges are for informational purposes only. Final registration dependent on topic and timing for promotions
WHO ATTENDS:
CEO, CFO, COO, CIO, CTO,
President, Partner, Principal,
Board Chairman/Director,
Executive Vice President,
Senior Vice President,
Vice President,
Branch Manager,
Director, Treasurer,
Senior Manager,
Business Manager
AVERAGE REGISTRANTS*:
60-110
AVERAGE ATTENDANCE:
68% (+15% OVER 2012)
2014 MEDIA KIT
2014 Editorial Digital Event Calendar
MONTH
WEBCAST TOPIC
WEBCAST DESCRIPTION
January
Social MediaBest practices panel of credit unions that have effective social media
programs. Include ways to calculate ROI.
February
Mobile Banking
Mobile banking trends for the coming year.
March
Growth Strategies
Focus on loan growth and new member growth.
AprilPaymentsPayment trends for 2014 and beyond.
May
Frontline TechnologyLive event from CO-OP Think? Panel of exhibitors with new products/services
(they would sponsor).
June
Strategic PlanningTrends for 2015 strategic planning and budgeting. For example, what new
payments technologies will CUs adopt? What are economic forecasts,
including rates, lending, economy? LICU, CDFI, grant opportunities?
July
Serving Gen X/Gen YCompeting for lending business targeting small (Gen X) and underemployed
(Gen Y) generations.
August
Leadership Development and Mining TalentPanel of headhunters and possibly 1-2 high-profile CEOs retiring later this
year. Who will replace them? Age group? Desired career path? (i.e. - Lending
VPs? CFOs?)
September
Leveraging Seasonal LendingCredit unions typically see a surge in outstanding loan balances during Q4.
What are the trends for this year and how can credit unions leverage them to
maximize new loan volume?
October
Community Involvement and PR
November
Debt Collection, the CU WayCredit unions are more active with debt collections than ever before. How can
we keep it aligned with the CU philosophy?
December
Technology Trends
CUTimes.com
Getting the most out of your community and public relations.
Preview of upcoming payments and mobile trends for 2015.
2014 MEDIA KIT
Custom Events
The ultimate in qualified contact. Build thought leadership and develop prospects
in a meeting format customized to your marketing priorities.
EXECUTIVE FORUM
Half-day events offer expanded agendas, increased sponsor presence, and bigger audience.
Better for formal presentations.
ROADSHOWS
ROUNDTABLES
Intimate, solution-oriented discussions between sponsor and attendees on specific topics and issues.
Average 1.5-2 hours.

PREMIUM LIFESTYLE EVENTS
Roundtable events PLUS relationship building/networking activities such as cigar bars, wine & cheese
tastings, scotch/whiskey tastings, sports venue tours, or live sporting events.
ALL EVENTS INCLUDE:
TURNKEY PRODUCTION AND EXECUTION: including content, marketing, audience acquisition,
and on-site logistics.
CONTENT EXPERTISE: Topics, agendas and discussion guides are developed by our subject matter
experts in collaboration with sponsor
CUTimes.com
*This meeting is not open to the public. There are no attendees. For full custom events, click here.
Turn any of these events into a
multi-city tour reaching a qualified
audience in each city.
Ideal for supporting regional offices
or partners with in-market leads.
2014 MEDIA KIT
Roundtable Events: Build F2F Connections
ROUNDTABLES ARE SMALL INTIMATE EVENTS IN WHICH
PROFESSIONALS, EDITORS AND SPONSOR EXECUTIVES
TAKE AN ACTIVE PART IN AN ‘INFORMAL’ CONVERSATION.
• Discussion facilitated by a Summit moderator
• Sponsors have a seat at the table
• Designed for “listening to” attendees rather than formal presentations
• 90-120 minute breakfast or evening events
• Guaranteed in-target attendees (# based on city and target)
SPONSOR RECEIVES
• 1 0 minutes at the conclusion of
the event to address attendees
•C
omplete registration list
post-event
•T
ranscription of roundtable
discussion post-event
•O
pportunity to distribute
collateral onsite: white papers,
premium items, sales kits, etc.
CUTimes.com
2014 MEDIA KIT
Executive Forums
Build deeper relationships. Expanded agenda offers more exposure for the sponsor. More appropriate for
panel sessions and formal presentations than roundtables. Includes an educational sponsor presentation
and panel discussion.
• Opportunity to exclusively “own” sponsorship of a high profile event
• Available in Tier 1 cities
• Half-day format (morning or evening)
• Guaranteed in-target attendees (# based on city and target)
CUTimes.com
PRINT
2014 MEDIA KIT
Mission & Editorial Highlights
Credit union executives are focused on better preparing their credit unions for today and the future by
staying up-to-date on critical information, regulatory news, and technological advances affecting the
industry, as well as learning new strategies to grow their business.
CU Times provides the news coverage and analysis they need and connects them with the industry’s
leading marketers, service providers, vendors, and creditors.
MUST READS
Front page news and analysis of most
importance for the week ahead.
RECRUITMENT
A thorough listing of current job openings
and career advancements.
NEWS TO KNOW
Critical information CU executives need to
manage their credit union. Covers trends,
marketing, litigation, charity, trades, and more.
NEXT STEPS
Directs readers to online exclusives.
VIEWPOINT
Opinions from esteemed guest columnists as
well as Executive Editor Heather Anderson.
FOCUS REPORT
A deeper dive into news and analysis on
a pressing CU matter. Ranging from backoffice technology to marketing to payments
and more.
IN BRIEF
Cuts through the information clutter and
provides quick-read articles pertinent to the
industry and community.
CUTimes.com
THE RUNDOWN
Highlights key points of longer articles, helping
readers decide if they want to continue or not.
2014 MEDIA KIT
Special Ad Opportunities
CLASSIFIED
2015 MARKETPLACE DIRECTORY
Promote your Products & Services and Recruit with the Classified Leader
Reach Active, Engaged Decision-Makers
Throughout the Year
CAMERA READY CATEGORIZED RATES
RATES AND SIZES
DISTRIBUTION INCLUDES: • 2 issues sent to an active audience
of Credit Union Times subscribers -100%
paid circulation
1 WEEK
4 WEEKS
13 WEEKS
26 WEEKS
48 WEEKS
$1,948
$3, 036
$4,537
$8,826
$13,625
•C
UTimes.com - 106,000 average
monthly unique visitors
$2,869
$4,311
$6,232
$9,039
$16,341
• Select 2015 tradeshows and conferences
$3,791
$5,870
$8,346
$14,441
$21,447
Plus display advertising and sponsorship
opportunities available!
4 col. x 4 in. $7,476
$6,811
$8,802
$15,608
$22,399
Basic
1 col. x 4 in.
Advertiser
2 col. x 4 in.
Sponsor
2 col. x 4 in.
Banner
ONLINE
$1,250 per posting for 30 days
JOB OF THE WEEK
DOUBLE PLAY
$2,900 for 1 print issue
and online for 30 days
DESIGN FEES
$270 for ad design
$170 for logo addition
See Editorial Calendar
for close and material
due dates
CUTimes.com
67% of Credit
Union Times
readers specify
or approve
purchases for
their credit union.*
STANDARD UNIT SIZES
MECHANICAL SPECIFICATIONS
1 column width
2.4 inches
2 column width
4.925
4 column width
10 inches
CONTACT:
Martha Frechette
Classified Account Manager
PHONE: 213.896.9210
[email protected]
CONTACT:
Mike Walker
Account Executive
PHONE: 925-648-3101
[email protected]
*2013 Readex Research Reader Profile Study
2014 MEDIA KIT
2014 Editorial Calendar
ISSUE DATE
1/8/2014
AD CLOSE
MATERIALS DUE
12/18/2013
12/23/2013
MAIN THEME/FOCUS
Regulations & Compliance
FEATURE TOPICS
SPECIAL OPPORTUNITIES/BONUS DISTRIBUTION
CFPB Mortgage Regs
effective date: Jan. 10
1/15/2014
12/23/2013
12/30/2013
Fraud 1/22/2014
12/30/2013
1/8/2014
Social Media
1/29/2014
1/8/2014
1/15/2014
Core Processors
2/5/2014
1/15/2014
1/22/2014
Noninterest Income 2/12/2014
1/22/2014
1/29/2014
Payments
2/19/2014
1/29/2014
2/5/2014
Mobile/Online Banking
2/26/2014
2/5/2014
2/12/2014
Marketing 3/5/2014
2/12/2014
2/19/2014
Consumer Lending
3/12/2014
2/19/2014
2/26/2014
Online/Mobile Banking 3/19/2014
2/26/2014
3/5/2014
Growth Strategies
3/26/2014
3/5/2014
3/12/2014
Facilities
4/2/2014
3/12/2014
3/19/2014
Mortgage Lending 4/9/2014
3/19/2014
3/26/2014
Payments Ohio CU League InVest 48, PSCU MoPRO Member Forum
4/16/2014
3/26/2014
4/2/2014
CUSOs NACUSO Annual Conference
4/23/2014
4/2/2014
4/9/2014
Governance 4/30/2014
4/9/2014
4/16/2014
Mobile/Online Banking
5/7/2014
4/16/2014
4/23/2014
Cybersecurity
5/14/2014
4/23/2014
4/30/2014
Competition 5/21/2014
5/1/2014
5/7/2014
Frontline Technology Internal Fraud
5/28/2014
5/7/2014
5/14/2014
Consumer Lending
6/11/2014
5/21/2014
5/28/2014
Governance
6/18/2014
6/28/2014
6/4/2014
Mergers 6/25/2014
6/6/2014
6/11/2014
Mortgage Lending
CUTimes.com
CUES Symposium; Special Opportunity: Baxter Ad Study
CUNA GAC, CU Times Trailblazer Awards
CUES ExecuSummit, NJ CU Reality Check March 10-14
Illinois CU League Annual
Mountain West CUA Annual
CSCU Annual
CO-OP Think, Penn CUA Annual
Strategic Planning LSCU Annual Meeting
CU Assoc of NY Annual
2014 MEDIA KIT
2014 Editorial Calendar
ISSUE DATE
AD CLOSE
MATERIALS DUE
MAIN THEME/FOCUS
FEATURE TOPICS
7/2/2014
6/11/2014
6/18/2014
Mobile/Online Banking 7/9/2014
6/18/2014
6/25/2014
Gen X/Gen Y
7/16/2014
6/25/2014
7/2/2014
Regulatory & Compliance
7/23/2014
7/2/2014
7/9/2014
Consumer Lending 7/30/2014
7/9/2014
7/16/2014
Back-Office Technology
8/6/2014
7/16/2014
7/23/2014
Boomer Services
8/13/2014
7/23/2014
7/30/2014
Human Resources
CEO Turnover
8/20/2014
7/30/2014
8/6/2014
Payments
8/27/2014
8/6/2014
8/13/2014
Back-Office Technology
9/3/2014
9/10/2014
8/13/2014
8/20/2014
8/20/2014
Consumer Lending
8/27/2014
8/27/2014
9/3/2014
Regulations & Compliance
9/17/2014
9/24/2014
9/3/2014
9/10/2014
10/1/2014
9/10/2014
10/8/2014
9/17/2014
10/15/2014
9/24/2014
10/22/2014
10/1/2014
10/29/2014
11/5/2014
SPECIAL OPPORTUNITIES/BONUS DISTRIBUTION
CUNA’s ACUC
NAFCU Annual Conference
CU Directors & CEOS
Leadership Convention
Holiday Lending
NAFCU Congressional Caucus
9/17/2014
Marketing
Facilities
Women to Watch
ACUMA Fall Conference
NJCUL Annual Meeting
9/24/2014
Cybersecurity
NWCUA Annual
10/1/2014
Mergers
10/8/2014
Competition
10/8/2014
10/15/2014
Human Resources
10/15/2014
10/22/2014
Debt Collection
11/12/2014
10/22/2014
10/29/2014
2014 Mid-term Elections
11/19/2014
10/29/2014
11/5/2014
Charitable Giving
11/26/2014
11/5/2014
11/12/2014
CUSOs
12/10/2014
11/19/2014
11/26/2014
Mobile Payments
12/17/2014
11/26/2014
12/3/2014
Year in Review
CUTimes.com
California & Nevada CU League Annual Meeting;
Special Opportunity: Baxter AdView Study
2015 Marketplace Directory
2014 MEDIA KIT
Ad Effectiveness Studies
IS YOUR AD EFFECTIVE? ENGAGING?
ARE YOUR PROSPECTS READING IT?
HOW DO YOU COMPARE TO YOUR COMPETITORS?
FIND OUT WHAT
CREDIT UNION
PROFESSIONALS
THINK ABOUT YOUR
ADVERTISING MESSAGE
CONTACT YOUR
ACCOUNT EXECUTIVE
TO RESERVE YOUR
SPACE TODAY!
The Baxter Ad Study Program builds accountability into your
print ad program.
ADVERTISING CALENDER
2014 Issues
Reserve by:
Materials Due:
This smart tool helps firms better compete in today’s changing marketplace by
capturing recall, readership and actions taken, such as:
• Did they visit your Website?
• Speak with a colleague?
• Save your ad for future reference?
2/5/14
10/22/14
1/15/14
10/1/14
1/22/14
10/8/14
Simply run a 1/2-page or larger ad in one of the following issues and you will be
included in the study for FREE.*
CUTimes.com
2014 MEDIA KIT
High Impact Opportunities
INSERT
Distribute printed brochures by inserting
them or tipping them on your ad into the
magazine. It’s a simple, yet high-impact
approach to getting a prospective client’s
attention.
GATEFOLD
Increase your ad size — and how
well your ad is recalled by readers
— by placing your marketing
message across three pages.
COVER WRAP
√
POSTER
Make a HUGE impact by inserting
a folded poster into the magazine.
Give readers a reason to put your
message on their wall.
COVER WRAP/TIP ON
Grab readers’ attention before they even read
the magazine with a custom designed cover
treatment on top of the front cover.
BELLY BAND
Direct readers right to your ad inside
the magazine with a printed paper
band that wraps around the outside
of the magazine.
BELLY BAND
CUTimes.com
BUSINESS REPLY CARD
Make it easy for readers to ask you for more
information by binding a business reply card
next to your ad.
POST-IT NOTE
Give your ad a “personal” feel by sticking
a Post-It note on top of your ad.
POLYBAG INSERT
Insert your pre-printed brochure
into a plastic polybag that helps
protect subscribers’ copies.
POLYBAG
INSERT
2014 MEDIA KIT
2014 Print Advertising Rates
(effective January 1, 2014)
FREQ RATE
• An $850 premium is charged
for each Pantone color match.
• A 5% premium will be added
for pages 5, 7, 9, 11, & 13.
• A 10% premium will be added
for Inside Front Cover. (cover 2)
• A 15% premium will be added
for Back Cover. (cover 4)
• All premium pages are limited
to clients who reserve a minimum
of 12x per position.
• Insert rates are available upon
request. Please contact your
Advertising Representative
for pricing.
TAB PAGE
JR. PAGE
1/2 PAGE
1/3 PAGE
1/4 PAGE
B&W
Open 6,247
5,447 4,172 3,815 3,243 6x 5,853
5,198
4,028 3,546 3,063 13x 5,544
4,839
3,731 3,218 2,705
26x 5,293
4,661 3,409 2,980 2,478
51x 4,875
4,291 3,207 2,622 2,289
Open 7,152
6,150 4,924 4,482 4,114
6x 6,723
6,031 4,733 4,416 3,803 13x 6,401
5,698 4,399 4,078 3,445
26x 6,150
5,483 4,172 3,839 3,195
51x 5,650
5,042 3,839 3,397 2,944
2C
• Spread pricing is available upon
request. Please contact your
Advertising Representative
for pricing.
4C
Open 8,142
7,198 5,832 5,313 4,930 • Payment with order unless
credit has been pre-approved.
6x 7,723
6,829 5,531 5,260 4,676
13x 7,212
6,504 5,197 4,745 4,306 26x 6,961
6,308 5,000 4,513 4,085
51x 6,401
5,810 4,594 4,027 3,762 • Terms: 15% advertising
agency commission.
CUTimes.com
2014 MEDIA KIT
Print Specs
MAGAZINE SPECIFICATIONS
PAGE DIMENSIONS
MECHANICAL REQUIREMENTS
We accept ads in the following
electronic format:
• PDF files should be created using post
script files distilled using
PDF/X-1a settings. Please include crop
marks offset .125”, full page ads should
include a .125” bleed on all sides.
• Documents made on a Macintosh
using InDesign, Adobe Illustrator or
Adobe Photoshop.
• Files with fonts included (both screen
and printer fonts) outline all fonts
whenever possible.
• Scanned photos or art should be
saved as EPS or TIFF files.
• Scanned color photos should be saved
as CMYK, not RGB.
• Scanned photos should be saved at a
minimum 300 DPI resolution, not 72.
Trim Size
Tab Page (bleed)
Jr Page
Half Page Horizontal
Vertical Third Page
Quarter Page
NEW! Tickler Banner Ad
Cover Page Block
Tab Page Spread*
Junior Page Spread*
Half Page Spread*
10.5” x 13”
10.75” x 13.25”
7.60” x 9.23”
9.54” x 5.42”
3.73” x 12”
5.65” x 5.25”
5.46” x 1.64”
9.54” x 2.41”
1.80” x 1.81”
21.25 x 13.25
16” x 9.23”
19.9” x 5.42”
*Gutter Allowance in Spreads
.8184”
We use the following programs:
InDesign CS5.5, Illustrator CS5,
Photoshop CS5.
Advertising material not meeting the
specifications outlined above and requiring
additional preparation will be billed for the
work performed.
ASSEMBLY PITFALLS
• Do not build into the page document
anything outside of the pasteboard
except bleed.
• Do not set type closer than 1/4 inch from
trim.
• Do not use clipping paths in TIFF files.
Clipping paths are fine in EPS files (flatness
1 through 8).
• Do not use your program’s applied clipping
paths.
CUTimes.com
• Do not use extra channels or image layers,
flatten images before placing.
• Do not save images with color
management enabled.
• Do not specify white text to overprint.
• Do not specify your program’s color or
image density over 280%.
RICH BLACK (SUPER BLACK)
• Please keep the overall density of rich
blacks below 280%.
• The formula for a neutral rich black is: 40%
Cyan, 40% Magenta, 20% Yellow, 100%
Black. Total print density = 200%
FILE SUBMISSION
• All ads should be submitted with a proof.
A press match print is required to
guarantee color output.
• Supply all supporting EPS and TIFF files
(such as logos, photos, special artwork,)
used in your document.
• Do not send files on disk that are not
needed for the job.
• Ads can be submitted on CD or DVD,
please contact your ad coordinator for
placing ads on our FTP site.
• If your ad file is fewer than 5MB the file
may be emailed directly to: tbarron@
sbmedia.com
• For FTP information please contact ad
coordinator.
SEND MATERIALS TO:
Lorrie Royse
Advertising Coordinator
Summit Business Media
5081 Olympic Blvd.
Erlanger, KY 41018
Phone: 859.692.2216
[email protected]
Tabloid Full Page
Horizontal
Half Page
Vert.
3rd
Page
Horizontal
Half Page
Spread
Junior
Page
Quarter
Page
Banner
Partial bleed ads will not bleed on one side, dependent upon location in magazine. *Leave .625” bottom margin to include reader service number and design for live area only.
+
Junior
Page
Spread
2014 MEDIA KIT
Contact Us
SARAH SNELL COOKE
PUBLISHER/EDITOR-IN-CHIEF
[email protected]
202.370.4802
www.CUTimes.com
www.SummitProfessionalNetworks.com
MARTHA FRECHETTE
CLASSIFIED ACCOUNT MANAGER
The R.W. Walker Co., Inc.
515 S. Flower St., Suite 3600
Los Angeles, CA 90071
Phone: 213.896.9210
Fax: 213.896.9209
[email protected]
CUTimes.com
MIKE WALKER
ACCOUNT EXECUTIVE
THE R.W. WALKER CO., INC.
Phone: 213.896.9210
Fax: 213.896.9209
[email protected]
Also includes Canada
NEIL DANT
ACCOUNT EXECUTIVE
Phone: 859.692.2112
Mobile: 760.884.7186
[email protected]
STACY BARRETT
ACCOUNT EXECUTIVE
Phone: 201.526.2333
Mobile: 718.755.7607
[email protected]