2014 media kit - InsideCounsel

Transcription

2014 MEDIA KIT
2014 MEDIA KIT
CHANGE OR PERISH
Law Departments and Law Firms that don’t make substantial changes in the areas of talent development,
business process improvement or risk forecasting will become irrelevant.
In order to succeed in an ever-changing business landscape, law firms and law departments today need to execute on three main pillars
of business: TALENT DEVELOPMENT, BUSINESS PROCESS IMPROVEMENT, AND RISK FORECASTING. InsideCounsel’s “insider’s” view
focuses on these three pillars to offer legal departments and law firms unprecedented access to the thought leaders on the forefront of
these critical issues.
(EXECUTIVE LEADERSHIP)
Talent Development
(COMPLIANCE)
Risk Forecasting
www.insidecounsel.com
(INNOVATION)
Business Process
Reengineering
2014 MEDIA KIT
TAKING A DEEPER DIVE INTO THE LEGAL LANDSCAPE
Talent Development
(COMPLIANCE)
Risk Forecasting
LAW DEPARTMENTS
Based on the analysis conducted by
Korn/Ferry, looking at the ages of CEOs
and GCs in Fortune, 25% to 50% are
over 55 and are likely to retire or be
fired within the next five years, creating
a leadership vacuum if companies don’t
spend more money and more resources.
LAW DEPARTMENTS
Based upon a confluence of factors, law
departments must become more efficient
(able to process more legal work with fewer resources) or there will be a far greater
risk to their respective corporations.
LAW FIRMS
As the law firm business model changes,
law firm senior management will become
to resemble Fortune 1000 companies.
More specifically, practice group heads
will be similar to business heads in
multi-national corporations. Law firms
must find a way to train this new breed
of leader/senior business manager.
Litigation portfolios are expected
to increase (The BakerHostetler 2012
Year-end Review of Class Actions) and
merger and acquisition activity risk will
increase substantially (FTI/Corporate
Board Member – Law in the Corporate
Boardroom).
(INNOVATION)
Business Process
Reengineering
Companies navigating regulatory
requirements and stakeholder
expectations are challenged to do so
in a way that supports performance
objectives, sustains value and protects
the brand. Chief compliance officers
are under increased pressure and
scrutiny from shareholders and the
board of directors alike.
Studies show that compliance risk will
increase while headcount to manage that
risk will remain flat (Deloitte/Compliance
Week, Chief Compliance Officer Study).
2014 MEDIA KIT
INSIDECOUNSEL’S COMITTMENT TO ARTICULATING
THE INDUSTRY’S MOST CRITICAL BUSINESS PROBLEMS
And driving the conversation regarding solutions to those problems.
Talent Development
(COMPLIANCE)
Risk Forecasting
Driving the conversation around talent
development through the Executive
Leadership Advisory group, comprising
general counsel, executive coaches,
members of boards of publicly traded
companies, leadership development
professionals and deputy general counsel
Driving the conversation about the need
for more resources through regular feature
stories, columns and blogs, a special annual
issue and periodic webcasts.
(INNOVATION)
Business Process
Reengineering
By providing critical insights into how
the role of the chief compliance officer
is evolving and what board of directors
need to focus on thought leaders will in
turn provide unprecedented access to
some of the most influential experts on
the forefront of compliance. 2014 MEDIA KIT
INSIDECOUNSEL’S COMITTMENT TO INFORMING THE
CONVERSATION WITH INSIGHT FROM IN-HOUSE COUNSEL
50% of InsideCounsel’s articles are written by in-house counsel.
PD VILLARREAL
Chief Global Litigation,
GlaxoSmithKline
ASHLEY WATSON
Chief Compliance Officer
HP
CONNIE BRENTON
Chief of Staff/Director for
Legal Operations
NetApp
SILVIA COULTER
Partner
LawVision Group
PAM BONDI
Attorney General
State of Florida
MALLUN YEN
Executive VP
RPX Corporation
2014 MEDIA KIT
POSITIONING & DIFFERENTIATION
InsideCounsel uses a unique process to identify and cover critical trends, topics and opinion influencers and has
general counsel and their direct reports writing for and profiled than most other publications covering the legal
industry. InsideCounsel is the only publication in the legal industry that covers issues from the perspectives of the
boards of directors, regulators and others who drive what general counsel should be thinking about. All delivered
through an integrated content engine that includes various face-to-face and digital events, a comprehensive website
and reputable magazine that powers it all.
InsideCounsel’s Unique Coverage includes:
• Covering Issues From Perspective of Board of Directors
• Articles written by GC’s
• Columnists Are Direct Reports to General Counsel
» 50% of InsideCounsel’s articles are written by in-house counsel
• Monthly Commentary from Industry tåhought leaders –
» C-Suite Executives, Boards of Directors
• Dedicated Editorial Coverage for in-house counsel at every
stage in their career
2014 MEDIA KIT
WAYS TO REMAIN
TOP OF MIND
ESTABLISHING A CONNECTION WITH
YOUR CLIENTS
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Number of
Contacts
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eetings: Coffee, Breakfast,
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vents and industry
meetings
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programs
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2014 MEDIA KIT
LEVERAGE INSIDECOUNSEL’S INTEGRATED ENGAGEMENT
OPPORTUNITIES TO BUILD RELATIONSHIPS
Digital
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2014 MEDIA KIT
ABOUT INSIDECOUNSEL.COM
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and risk forecasting, intellectual
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–E
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2014 MEDIA KIT
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2014 MEDIA KIT
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2014 MEDIA KIT
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2014 MEDIA KIT
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2014 MEDIA KIT
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2014 MEDIA KIT
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2014 MEDIA KIT
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EVENTS,
CONTENT
MARKETING
& LEAD
GENERATION
2014 MEDIA KIT
INSIDECOUNSEL EVENTS
A range of sponsorship opportunities are available for each event.
Contact your sales rep for more sponsorship information.
event/project description 2014 date
Project 5-165 • 1-day Workshops • 6 Cities (San Franciso, Atlanta, Chicago,
New York, Washington, DC, Houston)
Jan-May
Financial Acumen for Lawyers • 1-day Symposium • 6 Cities (TBD)
Feb-Nov
•2
-day Executive Leadership Symposium
• Dallas
March 10 - 11
Mary Ann Hynes Leadership Institute
SuperConference • 2.5-day Conference • Swiss Hotel Chicago
May 13 -15
Transformative Leadership Awards Dinner Dinner held at WIPL Sept 17
Women, Influence & Power in Law Conference • 2.5-day Conference • 5 Tracks ▪ Dallas
Sept 17 - 19
2014 MEDIA KIT
COMMITMENT TO WOMEN’S INITIATIVES
Project driven by InsideCounsel magazine to accelerate economic empowerment of women in law departments and
law firms (integration of seven specific programs).
• Regional Executive Leadership Development and Training (Project 5/165)
• National Executive Leadership Development and Training (Hynes Leadership Institute)
• Annual InsideCounsel Magazine issue that identifies 100 women who may become general counsel in the next three years
• WIPL Annual Conference
• Annual magazine supplement that identifies the 10 factors that are the metrics of women influence & power in the legal industry
• Weekly eNewsletter that focuses in achievements of women partners in law firms
• Digital Portal that has articles written by women partners and industry experts
Hynes Leadership
Institute
2014 MEDIA KIT
CUSTOM EVENT:
WOMEN INFLUENCE& POWER IN LAW
WHO ATTENDS:
Chief Legal Officers
General Counsel
Corporate Counsel
Associate General Counsel
CEOs
Senior Counsel
Corporate Compliance Officers
September 17-19, 2014
Washington D.C.
This unique event gives you valuable face-to-face time with legal decision makers while
positioning your brand and product as a leading solution provider.
InsideCounsel‘s PREIMMENENT ANNUAL WOMEN, INFLUENCE & POWER IN LAW CONFERENCE
is the only current-issues legal conference led by women corporate counsel — encouraging an
exclusive exchange between women in-house counsel and women outside counsel on the day’s
most pressing legal challenges.
Sponsorship Opportunities
Meet with qualified prospects, build brand awareness, and more with our opportunities ranging
from full package sponsorship including branded sessions and speaking opportunities. Various
specialty sponsorships available. Contact your sales representative for additional information or
visit WIPLevent.com
www.WIPLevent.com
PROJECTED ATTENDEES: 350
2014 MEDIA KIT
ANNUAL EVENT:
TRANSFORMATIVE LEADERSHIP AWARDS
WHO ATTENDS:
Chief Legal Officers
General Counsel
Corporate Counsel
Associate General Counsel
CEOs
Senior Counsel
Corporate Compliance Officers
PAST ATTENDEES: 255
September 17
Demonstrate your support of women in law and your commitment to diversity recruitment and
gender equality by aligning your firm with this prestigious awards program.
The Transformative Leadership Awards honor general counsel and law firm partners who have
demonstrated a commitment to advancing the empowerment of women in corporate law.
Opportunities include sponsoring a VIP table to invite your most valued colleagues, plus onsite
branding at cocktail reception, print and online marketing promotions, and more. Contact your sales
representative for additional information or visit TransformativeLeadershipAwards.com.
www.TransformativeLeadershipAwards.com
2014 MEDIA KIT
ANNUAL EVENT/CONFERENCE:
SUPERCONFERENCE 2014
WHO ATTENDS:
Senior Corporate Counsel
Corporate Counsel
Managing Director
President/CEO
Partner/Principal
Senior/Vice President
General Counsel
May 12-14
Chicago, IL
Showcase your firm’s industry knowledge and thought leadership, while interacting with
500 GCs and senior level in-house counsel from Fortune-1000 and multi-national companies.
This three-day event offers the perfect blend of experts and national figure heads from some
of the nation’s largest corporations, top law firms, government and regulatory leaders, and
industry trailblazers.
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All sponsorship include online and print marketing promotions, networking opportunities with key
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for additional information or visit ICSuperConference.com.
www.ICSuperConference.com
Director
PAST ATTENDEES:426
2014 MEDIA KIT
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2014 MEDIA KIT
CONTENT MARKETING: DEVELOP YOUR
THOUGHT LEADERSHIP POSITION
Our subject matter experts create content to educate and engage your
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•C
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• Refresh or update your existing assets.
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AVAILABLE CONTENT INCLUDES:
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sales materials)
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How Cloud and Mobile Customer
Articles & Features for
Management Solutions are
Websites & Newsletters
Reshaping the Financial Advisor Industry
Videos
Research Briefs
Drip Marketing/
Nurturing Content
WHITE PAPER:
Financial advisors and wealth managers are finding competition is intense, investors are harder to spur to
action, and everything is moving at Internet speed. Technology is the only way to stay ahead of all that and
hone both a differentiating and a highly competitive edge. The firms that make the right technology choices
can grow faster, cost effectively, and deliver superior service which inevitability leads to surpassing competing
RIAs on the fast track to success.
B
ut technology is a double-edged sword that does
indeed cut both ways.
Clients are demanding more, faster and cheaper
precisely because they are often online gathering
information as fast or faster than their advisors, leading
some to second-guess the advice they are given and others to
question the value of paying for advice.
Customer relationship management solutions, also
known as CRM, can help RIAs establish and maintain
authority in the eyes of even the most discerning and techsavvy investors. It can also help deliver information to a
client that is far more meaningful than anything they can
find in an online search on their own. That is to say that
CRM is both a business enhancer for RIAs and a value-add
for clients.
This is, of course, why so many advisory firms have
moved away from spreadsheets and cobbled computer
programs and to a full-fledged CRM. However, not all
CRM products are created equal making the choice of CRM
systems both a vital and tricky business.
CRM choices should always be made based on more than
the ease of buttons and clicks on the advisor side, although
that certainly is a consideration it shouldn’t be the prevailing
factor. The right CRM delivers everything you need to
stay ahead of clients and prospects. It will also scale with
your firm’s new growth and have a large community of app
developers and third-party vendors to add value along the
way. And, it will easily integrate with other systems the firm is
using in order to quickly merge data from other sources and
speed and simplify the input process.
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BENEFITS
•C
ommunicates your unique
value to the market.
•P
ositions your company
as a thought leader.
•E
stablishes the benefits
of your solutions.
•D
evelops long-term
relationships with your
target audience.
future CRM expenditures to simply catch up . The smarter
Further, the solution should be cloud-based to cut
strategy is to invest now in a cloud-based CRM that is easily
hardware and software costs, eliminate maintenance costs,
scalable so that the advisor can stay ahead of the curve rather
and reduce the need for in-house IT staff. In this day of
than fall behind it.
slimmer fee structures, it makes great business sense to slash
Additionally, using software in the cloud eliminates the
those costs especially when you can do it with no loss of
need to purchase hardware and software. It also eliminates
productivity or service as you can with the cloud. Indeed,
maintenance costs and the need for IT staff to keep it running.
productivity increases with cloud use.
These reasons and more demonstrate why it is no
Beyond the cost cutting benefits, cloud-based CRM
coincidence that major RIA custodians, such as Schwab
enables access from any device, anywhere and at anytime
selected Salesforce. Most are offering it as a custodian
thus freeing advisors to spend more time with clients rather
branded solution directly provided by Salesforce. It is
than tied to the office.
also no coincidence that many small and
That is to say that cloud-based CRM is
able to go to the client. The advisor can quickly
mid-size financial advisors, such as United
Investors are social
access data while in front of the client be that
Capital Financial Advisers, use Salesforce
too and if a CRM
on a golf course or over dinner. This goes to the
as well since the solution is affordable and
very heart of a successful firm: it’s interactive
beneficial to any sized company. The solution
system is to be truly
and personalized relationship with clients.
also easily scales up or down as needed to
useful
to
the
fi
rm
and
Today’s investors are also mobile meaning
fit the company’s immediate needs and
to
its
clients,
then
it
they access and create information on the
accommodate future growth too.
go too. This familiarity with mobile data
After all, Salesforce has been a leader in
must also be social.
and devices results in expectations that their
cloud CRM, its first software-as-a-service
advisors have the latest data on their account,
offering a precursor to the now prevailing
as well as on market action, literally at hand for immediate
cloud, and ever since the CRM giant has stayed at the
discussion. Clients do not expect to wait for an answer until
leading edge of CRM evolution. From this innovation and
after the advisor has time to return to the office. Nor are they
experience sprang a wealth of third-party app developers
likely to wait for it. To meet this expectation, advisors must
and system integrators and one of the strongest ever CRM
be able to use any mobile device to summon the information
communities and ecosystem. Salesforce and its ecosystem not
on the go. That means cloud-based, mobile-accessible CRM
only have knowledge of the cloud and mobile, but a mastery
is a must-have and not a luxury.
of both. Such a forward thinking view to channel and CRM
Also, whether an advisory firm elects to use mobile
evolution in the future means that Salesforce will always be
websites, mobile apps, or both to leverage the mobile
able to adapt their product to a changing market and RIAs
connection with clients, the firm’s CRM must be able to
will also be poised for future client needs.
With Salesforce Wealth Management, advisors can instantly
seamlessly function across these channels and all others, i.e.
see a single view of client data, securely connect with custodians,
mobile, social, web, email, instant messaging, texting, and
manage client relationships, upsell, create new records, manage
voice, with equal ease. And that can mean only one thing;
meetings and tasks, and actively prospect while on the go.
CRM must be anchored in the cloud and firmly keyed to
Additionally, Salesforce integrates well with numerous other
mobile. Cloud and mobile requirements therefore must be
systems enabling maximum leverage of client and firm data.
foremost in the CRM selection process.
Salesforce’s cloud and mobile experience and capabilities
Investors are social too and if a CRM system is to be
are transforming the financial advisor industry by upping the
truly useful to the firm and to it’s clients, then it must also
game while also reducing time in the dug-out doing mundane
be social. It is not that advisors, or even the organization as
tasks that must be done but add nothing to the bottom line.
a whole, have to socially engage immediately, but both need
Would you bet your book of business on anything less?
the means to track what clients and prospects are doing and
saying on social media. This means you need a CRM solution
that can help you gather social information in the same way it
does from other touchpoints such as phone, web and email.
Further, desktop computers are on their way to extinction
and your CRM product must be able to evolve to keep
up with that change, as well as changes in computing and
communication channels over the horizon. At the moment
that means using a cloud-based CRM product attuned to
mobile use. Failing to keep abreast of changing computing
For more information, visit: www.salesforce.com/wm
models, can lead to a loss of CRM investments and require
• I ncludes turnkey production
from concept to completion –
expert custom editorial
and first-rate graphic design
services.
2014 MEDIA KIT
CUSTOM RESEARCH
We offer a range of full-service research capabilities to conduct market studies,
guide content development, and determine marketing effectiveness. Popular
formats include:
BENEFITS
•Q
uantitative web-based
studies
•Q
uestionnaire developed in
collaboration with sponsor
• Guaranteed in-target samples
QUICKPULSE STUDIES:
Fast-deploying research executed to create extremely timely, relevant and compelling
content based on the hot buttons and pain points of your target. Data can be integrated
into content.*
CUSTOM MARKET STUDIES:
Fully customized research providing detailed market intelligence to aid in planning,
content creation and marketing strategy. Available in a variety of formats or as fully
customized questionnaires. Study formats include Market Drivers & Inhibitors, Attitude
and Usage (A&U), Brand Loyalty, and New Product Development/Market Testing.
*Content sold separately.
•W
e handle all programming,
fielding, recruitment,
tabulation and analysis
& reporting
2014 MEDIA KIT
QUICK FACTS
WEBCASTS
Two webcast formats — editorial and vendor — offer thought leadership opportunities
and engagement with highly qualified registrants who have demonstrated interest in
the topic.
Who Attends: CLO, GCs,
Deputy GCs, and Associate
General Counsel
Average Registrants: 225
Average Attendance: 52%
Choose to control the content or sponsor our editorial events:
VENDOR: Sponsor creates the content to align with their messaging.
Sponsor is responsible for all content -- chooses topic, supplies speakers and presentation.
EDITORIAL: Our content, focusing on the hottest issues and challenges relevant to our audience.
Sponsor receives a short speaking opportunity (5-7 minutes) and participates in Q&A.
KEY BENEFITS
Connect with highly targeted
and qualified advisors
Generate qualified leads
CUSTOMIZED
CONSOLE
BACKGROUND
Fully integrate
your brand into
user experience
CUSTOMIZABLE
VIEWING
Each attendee
can configure
their own
console and
control
their viewing
experience
SOCIAL
NETWORKING
Extends the
audience beyond
the attendees
through integration
with Twitter,
Facebook, LinkedIn,
Wikipedia, RSS
& more
MOBILE VIEWING
Every webcast
can be viewed
on tablets and
smartphones
Engage key decision makers
via a powerful suite of
interactive media tools
PROGRAM DETAILS
•L
ive 60-minute webcast with
6 month archive
•A
udience recruitment &
promotion campaign
•Expert turnkey production
and execution – including
moderator
•O
nline access to detailed
event reporting, polling &
survey data
2014 MEDIA KIT
PREMIUM LEAD GENERATION
Whether you need to recruit new talent, open new distribution channels or deliver
prospects to sales, our lead generation solutions will deliver the results you need
today at a higher return on your investment.
SCALABLE PROGRAMS
AVAILABLE TO MEET
ANY BUDGET.
Our proven process
1
We build a CUSTOMIZED SPONSOR STOREFRONT to showcase
multiple offers and host your registration form
2
We drive traffic to your storefront & promote multiple offers
through a MULTI-PLATFORM MARKETING CAMPAIGN (targeted
email, eNewsletters, banners, alerts, Resource Library)
3
Prospect registers to become a lead via a CUSTOMIZED
REGISTRATION FORM* tailored to each of your content resources
4
REAL-TIME LEAD DELIVERY plus instant email communication
sent to leads on your behalf, enables the quick follow up that
increases conversions
5
Track and monitor your campaign activity with a CLIENT
DASHBOARD Including storefront views, content/promotion
effectiveness and all lead data.


*Standard Lead Information (Name, Email, Phone and Address). Premium fields available, including production level, product focus, licenses and more.
PRINT
2014 MEDIA KIT
ABOUT THE NEW INSIDECOUNSEL
BOLDER – DEEPER - CLOSER
InsideCounsel is the only publication in the legal industry that covers issues from the
perspectives of the boards of directors, regulators and others who drive what general
counsel should be thinking about.
InsideCounsel provides:
ACCESS TO TOP THINKERS: unprecedented and unparalleled access to top thinkers and doers in
the world that touches the magazine’s readers (and advertisers).
VIEWS VS. NEWS: As a monthly magazine, the focus is on views (what opinion influencers are
thinking), rather than news (what happened yesterday, last week, last month)
PEER TO PEER JOURNALISM: 50% of articles will be written by experts, rather than by journalists.
DATA DRIVEN: Data is critical to the presentation of material, through annotated charts and graphs
that are not necessarily available anywhere else.
Editorial Team:
ERIN E. HARRISON – Editor in Chief
RICHARD P. STEEVES – Managing Editor
CHRIS DIMARCO – Associate Editor
The new InsideCounsel
magazine offers legal
departments and law firms
unprecedented access to
thought leaders on the
forefront of the most critical
issues affecting the industry,
as well as monthly articles
on the following critical
subject matters:
Compliance
IP
Litigation
Technology
Employment Digest
2014 MEDIA KIT
AUDIENCE PROFILE
40,000 QUALIFIED, NATIONAL CIRCULATION*
Whether you need to recruit new talent, open new distribution channels or deliver prospects to sales, our lead
generation solutions will deliver the results you need today at a higher return on your investment.
FIRMOGRAPHICS
DEMOGRAPHICS
Average total annual revenue: $15.1B
Average age: 51.2 years
Average number of attorneys in legal department: 26
Average years in current position: 11.1
Annual expenditure for outside counsel: $797,000
Types of Law
Firms Used
% of
Subscribers
Industry % of
Subscribers
National
58%
Manufacturing
13%
Regional 55%
Local Boutique
53%
Technology/
Communications
Major Global,
International
40%
85% read at least 3
of the past 4 issues!**
Job Title
% of
Subscribers
47.3%
13%
General Counsel/Vice President/
Hed Counsel/CLO
28.5%
Financial Services
12%
Other In-House Counsel (Senior/
Associate/DeputyCounsel)
Energy/Oil & Gas/Utilities
7%
Law Firm Partners
9.4%
7.2%
Insurance
7%
Retail
4%
Business Executives (CEOs, Presidents, Board Members,
Directors and Senior Management)
Pharma/Biotech/
Medical Devices
4%
Others Allied to the Field
4.3%
Legal Administrator/Paralegal/
Clerk
2.1%
All stats from 2013 Reader Profile Survey unless otherwise noted * June 2013 BPA Statement **September 2013 Baxter Ad Study
2014 MEDIA KIT
2014 EDITORIAL CALENDAR
ISSUE
AD
MATERIALS DUE
MAIN/THEMEFOCUS
JANUARY
11/19/13
11/27/13
In-House Compensation; Privacy and Data Risk; Litigation: Mass Torts
FEBRUARY
12/23/13
12/28/13
Proxy Season Preview; Baxter Ad Effectiveness Study; Litigation: White Collar Defense
MARCH
1/22/14
1/29/14
IP Litigation; IC Special Report: General Counsel Succession; Planning Forecast
APRIL
2/26/14
3/5/14
IP/M&A Transaction – How patents can affect M&A transactions; Litigation: Class Action Litigation
MAY
3/26/14
4/2/14
Data Security & Cyber Risk; Social Media Risk & Opportunity; Litigation: Labor & Employment
JUNE
4/23/14
4/30/14
FCPA Anti-Bribery/Global & US; Special Report: Risk Trends Forecasting; Litigation: Cross Border Invest
JULY
5/28/14
6/4/14
Regulatory Trends Impacting the Boardroom; M&A Trends; Litigation: Merger Objections
AUGUST
6/25/14
7/2/14
Five Federal Regulators vs. Fortune 500; The Next Generation of General Counsel: R-3 100;
Litigation: State Attorney General Disputes
SEPTEMBER
7/23/14
7/30/14
IC 10: 10 Most Innovative Law Depts.; Special Supplement: WIPL; Litigation: Anti-Trust & Competition
OCTOBER
8/27/17
9/3/14
Cloud Compliance; IC Special Report: 200 Largest Law Departments
NOVEMBER
9/24/14
10/1/14
E-Discovery, Technology and Litigation; Law Dept. Economics – How Law Departments Spend Their Money; Litigation:
Supreme 2014/2015
DECEMBER
10/22/14
10/29/14
Emerging Markets Grow Up – Legal Issues Developing Markets (China, Africa, India, South America);
Litigation: E-Discovery Disputes
2014 MEDIA KIT
2014 PRINT RATES
Rates
SIZE
OPEN
3-TIME
6-TIME
12-TIME
18-TIME
24-TIME
Spread
$21,394
$20,845
$19,750
$17,100
$15,910
$14,765
Full Page
$12,225
$11,915
$11,285
$9,770
$9,095
$8,440
1/2 Island
$11,130
$10,860
$10,290
$8,925
$8,320
$7,735
1/2 Horizontal
$10,150
$9,885
$9,375
$8,150
$7,600
$7,075
Ad Size Requirements
STANDARD
COLUMNS
SIZE
Full Page*
3
8.375”x10.5” Trim8.625”x10.75 Bleed
Full Page
6
16.75”x10.5” Trim17.25”x10.75 Bleed
1/2 Island
3
7.25”x4.625”
1/2 Horizontal
6
16.75”x4.625”
All stats from 2013 Reader Profile Survey unless otherwise noted * June 2013 BPA Statement **September 2013 Baxter Ad Study
2014 MEDIA KIT
FIND OUT WHAT
IN-HOUSE COUNSEL
THINK ABOUT YOUR
ADVERTISING
MESSAGE.
AD EFFECTIVENESS STUDIES
Is your ad effective?
Engaging?
Are your prospects reading it?
How do you compare to
your competitors?
The Baxter Ad Study
Program builds
accountability into your
print ad program.
This smart tool helps firms better
compete in today’s changing
marketplace by capturing recall,
readership and actions taken, such as:
• Did they visit your Website?
• Speak with a colleague?
• Save your ad for future reference?
Simply run a ½-page or larger ad in one
of the following issues and you will be
included in the study for FREE.
THIS VALUE-ADDED
SERVICE PROVIDES
IMPORTANT FEEBACK
FROM YOUR CORE
AUDIENCE - ALL
INCLUDED IN THE
REGULAR PRICE OF
AN AD.
CONTACT
YOUR ACCOUNT
EXECUTIVE
TO RESERVE
YOUR SPACE TODAY!
The following issues will have ad studies:
February, May, September, November
2014 MEDIA KIT
HIGH IMPACT OPPORTUNITIES
INSERT
Distribute printed brochures by inserting
them or tipping them on your ad into the
magazine. It’s a simple, yet high-impact
approach to getting a prospective client’s
attention.
√
POSTER
Make a HUGE impact by inserting
a folded poster into the magazine.
Give subscribers a reason to put your
message on their wall.
GATEFOLD
Increase your ad size — and how
well your ad is recalled by readers
— by placing your marketing
message across three pages.
COVER WRAP
POST-IT NOTE
Give your ad a “personal” feel by sticking
a Post-It note on top of your ad.
COVER WRAP/TIP ON
Grab subscribers’ attention before they even
open the magazine with a custom designed
cover treatment on top of the front cover.
POLYBAG INSERT
Insert your pre-printed brochure
into a plastic polybag that helps
protect subscribers’ copies.
FRENCH DOOR
Produce a partial cover wrap that
ensures that subscribers see your
message the minute their issue arrives.
BELLY BAND
Direct subscribers right to your
ad inside the magazine with a
printed paper band that wraps
around the outside of the magazine.
BELLY BAND
BUSINESS REPLY CARD
Make it easy for subscribers to ask you
for more information by binding a business
reply card next to your ad.
POLYBAG
INSERT
2014 MEDIA KIT
PRINT SPECS
PREFERRED FORMAT:
PREFERRED COLOR GUIDANCE
PUBLICATION TRIM SIZES
PDFX1A with fonts and 300 dpi images embedded with
Crop Marks and Bleed if applicable.
TR001 SWOP certified color proof of the ad. A non-SWOP
certified color proof is not considered color accurate and
will not be provided on press. (If an accurate color proof is
not provided, Investment Advisor and Research will not be
held responsible for exact color reproduction.) If no SWOP
proof can be provided, you must include a black-and-white
proof as an indication of content.
All measurements in inches. Magazine trims
to 7.875” x 10.5”; keep live matter .375” from
all sides that bleed. Perfect alignment of type
or design across gutter of two facing pages
cannot be guaranteed. Allow a .1875” safety
on each side of the gutter of spreads. Please
include crop marks offset .125”. Full page ads
should include a .125” bleed on all sides.
ACCEPTABLE FILE FORMATS INCLUDE:
• Adobe InDesign CS / CS2 / CS3 / CS5– include all
Mac screen and printer fonts and all resources placed
in the layout
• Adobe Illustrator CS / CS2 / CS3 / CS5 – images must
be linked (not embedded) and included, fonts must
be changed to outlines
• Adobe Photoshop CS / CS2 / CS3 / CS5 – must be a
CMYK, 300 resolution, layered Photoshop document
with all fonts included
• Any ads created on a PC platform must be processed
into a PDFX1A prior to submission. Please call for
detailed instructions
• Supply all supporting fonts (both screen and printer
fonts)
• Outline all fonts when possible
• No Truetype or Multi Master fonts
Failure to supply all necessary resource files and fonts may
result in additional charges. If additional work is necessary
to ensure proper output, additional production charges
may apply and advertiser will forfeit any camera-ready
discounts. If delays due to missing resource or font files
are incurred, a $100 late charge will apply.
• Copy Safety 0.375 “ from trim edge
•D
ocument sizes in the page layout files should be created
to the trim size
•D
o not build into the page anything beyond the border
except bleed allowances
• Pages should be set up as single page documents
•M
aximum page layout size should not exceed 7.875
inches wide by 10.5 inches high
Advertising material not meeting the specifications
outlined above and requiring additional preparation will be
billed for the work performed.
SUBMISSION OF MATERIALS
Preferred method of submission is via a High Resolution
PDF emailed directly to the corresponding Advertising
Coordinator.
Lorrie Royse
859-692-2216
lroyse@SummitProNets
Full Page
Trim: 7.875 x 10.5
Live Area: 7 x 9.625
Bleed: 8.125 x 10.75
Spread
Trim: 15.75 x 10.5
Live Area:
14.875 x 9.625
Bleed: 16 x 10.75
1/2 Page Spread
Trim: 15.75 x 5.5
Live Area: 14.875 x 4.625
Bleed: 16 x 4.75
2/3 Vertical
4.5625 x 9.625
1/3 Vertical
2.125 x 9.625
1/2 Horizontal 7 x 4.625
1/2 Vertical 4.5625 x 7.25
1/3 Square 4.5625 x 4.625
2014 MEDIA KIT
CONTACTS
PUBLISHER AND COMMUNITY LEADER
Lloyd M. Johnson, Jr.
312-846-4607l
[email protected]
WA
MT
WEST REGIONAL DIRECTOR
Mike Walker
925-648-3101
[email protected]
ND
OR
MIDWEST REGIONAL DIRECTOR
Renee Rubens
312-651-0341
[email protected]
EAST REGIONAL DIRECTOR
Elizabeth Huston
646-746-8873
[email protected]
NH
MN
ID
WI
SD
NY
WY
MA
MI
PA
IA
NE
NV
IL
UT
CA
KS
OK
NM
VA
KY
NC
AR
SC
AZ
GA
LA
FL
MD
DC
TN
MS
TX
DE
WV
MO
CT
NJ
OH
IN
CO
AZ
ME
VT
RI

2014 media kit - InsideCounsel

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