HERE - Palos Heights

Transcription

Palos Heights
Business/Economic
Advisory Committee
Development Report
Group Members:
Alex Arkema • Samantha Cechowski • Megan Ipema • David Tadla • Mark Timmerman
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2
Table of Contents
Introduction ………………………………………………………………………………………………………………… 4
Executive Summary………………………………………………………………………….…………………..... 5-10
Client History ……………………………………………………………………………………………………………. 11
Business Model Canvas………………………………………………………………………………………………. 12
Client’s Mission, Goals, and Objectives ………………………………………………………………………. 13
Project Plan
Description of Research Process & Procedures……………………….….…...………… 13-14
Data Analysis & Results…………………...………………………………………….…………….. 14-19
Recommendations………………………………………………......................................... 19-23
Closing Comments………………………………………………………………………………………………………..24
Appendix……………………………………………………………………………………………………………… 25-105
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Introduction:
The Palos Heights Business/Economic Advisory Committee’s goal is to
determine how to encourage utilization of Palos Heights businesses. Particularly focusing
on people working in Palos Heights and Trinity Christian College students, they want to
determine where these two groups were currently spending their money and why they
were spending their money there. Ultimately, they want to create a plan based on our
research to encourage local employees and students to spend more money in Palos
Heights.
The Palos Heights Business/ Economic Advisory Committee’s overall goal is to
stimulate the business environment in Palos Heights. By encouraging employees and
students to better utilize local businesses it not only benefits the businesses by bringing in
more business, but is beneficial to employees and students in that they have found
businesses locally that can service their needs rather than traveling further for them.
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Executive Summary
Introduction:
This project was conducted for the Palos Heights Business/Economic Advisory
Committee. Its overall goal is to determine why people working in Palos Heights and
students were not utilizing local services, where else they were going for these services
and how the Palos Heights Business/Economic Advisory Committee could encourage
them to use the services provided in Palos Heights.
Execution:
In order to collect information about the current spending habits we administered
surveys to both students and employees separately because of the difference in spending
habits.
Employees:
I.
Surveys
•
We surveyed top employers in Palos Heights in order to reach the
largest number of employees efficiently.
•
Our employers included Trinity Christian College, First Midwest
Bank, Jewel-Osco, Dominick’s, the City of Palos Heights and
Chicago Christian High School. In total they employ 922
employees of which 850 were administered the survey.
•
An incentive from the Bootsma Café was offered to employees
who completed the survey.
•
We received 144 responses to our employee survey creating a
response rate of approximately 17%.
•
II.
The survey was administered in online and paper format.
Results
The survey analyzed where employees currently spend money, their
buying criteria and what might compel them to spend more money in
Palos Heights. Key findings include:
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•
Most employees are aware of the businesses in Palos Heights. 60%
of employees said they had an overall high awareness level.
•
Only 3 Palos Heights businesses (out of 22 listed) had less than
one-third of employees recognizing them.
•
And yet, only 5 businesses (out of 18) that employees knew had
more than half of the employees actually using them.
•
For employees of Palos Heights product selection, location and
price were top rated criteria by approximately half of the
respondents.
III.
Conclusions:
Based on our survey results employees are aware of the businesses in
Palos Heights, yet do not utilize them. This may be due to the fact that they are
unfamiliar with the products and prices of the local businesses. Employees need
more firsthand experience with the businesses in order to become acquainted with
these businesses. Simply stated, employees need to be exposed to what the
businesses actually offer, such as their prices, products and atmosphere. By
supplying them with these details, the natural initial wall of hesitation should be
eliminated.
Students:
I.
Surveys
1. Surveys were administered online to Trinity Christian College
Students which has a student population of approximately 1,100
undergraduate students.
2. An incentive from the Bootsma Café was offered to students
completing the survey.
3. We received a total of 229 student responses or approximately 20%.
4. The survey was administered online.
II.
Results
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Similar to the employee survey the key things that were evaluated were
the awareness level of students, their buying criteria, and what would compel
them to spend more money in Palos Heights. Key findings were:
1. Students are generally unaware of the businesses in Palos Heights.
Over 75% of students rated themselves as generally unaware of
Palos Heights businesses.
2. Students’ biggest concern when it came to spending was price.
90% of the students said price draws them to a particular business.
The survey also showed that price affects where students eat and
where they shop. 26% of students also said what would compel
them to spend more money in Palos Heights would be better prices
and incentives because many of students perceive that Palos
Heights’ goods and services were more expensive than the
surrounding areas.
III.
Conclusions:
1. For students, their misconceived perceptions about Palos Heights
caused them not to utilize businesses.
2. General lack of awareness of what is available causes them to shop
elsewhere.
Recommendations:
Based on these findings we recommend Palos Heights pursue an integrated
multifaceted approach that should increase awareness and experience with local
businesses and consequently the utilization of these businesses should increase as well.
1. Discount Card-- This would be a city wide, business card sized discount card
advertising special discounts for the businesses listed on the card. Some
positive aspects of the card are:
A. The advertisements and discounts would expose students to local
businesses and give them a better awareness of local businesses.
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B. For employees the discounts listed on the card would give employees
solid information about the business and what it has to offer.
C.
By having a reusable discount card, instead of a coupon, people will
keep coming back instead of making a one-time purchase.
D. A card is more convenient to carry the card than it would be a paper
coupon or sheet of coupons.
E. As an incentive for businesses to advertise using the discount card
would be that those businesses who are partnered with the Chamber
of Commerce could have the option of putting their business on the
card and advertising a particular discount in exchange for example for
lower dues to be part of the Chamber of Commerce.
2. Palos Heights Business App
This would be a city-wide service which would allow people—particularly
Trinity students to connect better with local businesses. The app could provide
many uses such as:
A. Allow employees and students to instantly find local businesses that
are available in the area and how far away they are from them. This is
important as location was a high criteria for employees.
B. If a person is looking for a particular type of business it can provide a
list of businesses that match the criteria. This benefits employees by
allowing them to input the specific criteria they are looking for in a
business and matching it with a corresponding business. This gives
the employees the more detailed information that they seek when
looking to utilize a local business.
C. Act as means to advertise local deals and discounts particularly to
students who are conscious about price.
D. Because of the amount of time that students spend on their phones we
decided an app would be a great way to reach the students and would
be convenient for them to use.
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3. Business Directory
The business directory would be a pamphlet consisting of a list of business
in Palos Heights.
A. This can be placed in existing businesses so that employees when
looking for a particular type of business can look in the directory that
is placed in their workplace and find detailed information on local
businesses to service their needs.
B. It would include things such as menus to give employees more
detailed information of what the businesses has to offer.
4. Coordinated Community Events
There could be a series of coordinated community events that could take a
variety of forms:
A. There could be an intersection that hosts an open house where all the
businesses of that particular area would partner together and have a
discounted night where Trinity students or employees of specific
businesses could become familiar with businesses in that local area.
B. It could also take the form of a night where one business alone has an
offer especially for Trinity or a targeted group of employers during
certain hours.
C. Host a night where a portion of all the sales for that night is donated
back to Trinity or another high visibility community cause.
Implementation:
Overall these ideas help connect the employees and students to better utilize the
local community. It connects employees by giving them more detailed and firsthand
information about businesses and connects the students by creating overall awareness of
local businesses.
These recommendations can be integrated together as well. The following are
ways in which to integrate all these recommendations:
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•
The app can be used in conjunction with the discount card by having a
mobile discount card.
•
The business directory and discount card can contain QR codes which
would allow mobile users to receive more information on particular
businesses.
•
Also a community event night could be advertised via the business
app.
There is still much work to be done when it comes to further educating
employees and students which will take a tremendous amount of work and effort, but
with help from local businesses Palos Heights has an opportunity to take full advantage
of two large populations that are in Palos Heights every day.
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Client History
The Palos Heights Business/Economic Advisory Committee is a volunteer
committee for the City of Palos Heights that works to stimulate and improve the business
climate in Palos Heights. We met with the committee on September 5, 2012 to outline the
project and to better understand their goals and objectives for this project. We then
attended a committee meeting on September 17, 2012 and presented our original outlines
and surveys to the committee where we received feedback regarding our plans.
Throughout the semester we exchanged numerous emails with them as to particular
details of the project and how to approach situations. We then presented an overview of
our final project to the committee on November 19, 2012.
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Business Model Canvas
The business model cavas is tool used to better understand the client and how the client operates. It also creates a general business
model of the client.
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Client’s Missions, Goals & Project Objectives:
Mission Statement:
The Palos Heights Business/Economic Advisory Committee exists in order to
help stimulate and improve the business climate in Palos Heights.
Committee Goals:
•
•
•
Draw more people into Palos Heights to utilize the businesses and
services offered in Palos Heights
Attract new businesses to the Palos Heights area
Create an attractive business climate for current local businesses
Project Objectives:
•
Understand how employees and students utilize local services.
•
Draw employees working in Palos Heights and students in Palos
Heights to utilize more local services and businesses
•
Create a plan to persuade people to spend more money at Palos
Heights businesses
Project Plan
Research Process, Procedures & Data Collected:
Research Process & Procedures:
1. In order to determine how to encourage people to spend their money locally in
Palos Heights we first had to determine where people were currently spending
their money in Palos Heights and why they were spending it at that particular
location
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2. We created two surveys—one for students and one for employees because of the
difference in spending habits.
3. We needed approval to administer our surveys from the Palos Heights
Business/Economic Advisory Committee, the Human Subjects Review
Committee at Trinity as well as some individual businesses that were targeted for
the surveys.
4. We constructed an incentive to partake in the survey to encourage survey
response rates. We partnered with the Bootsma Bookstore & Café and created a
coupon as a reward for taking the survey for both the student and employee
survey.
5. We offered our employee surveys either online via Surveymonkey.com or in
paper format to six of the top eight employers in Palos Heights: First Midwest
Bank, Trinity Christian College, The City of Palos Heights, Jewel-Osco,
Dominick’s, and Chicago Christian. This targeted a total of 922 employees.
Approximately 850 surveys were administered. We received 144 responses which
calculates to a 17% response rate.
6. We administered the student survey solely through surveymonkey.com. Trinity
has approximately 1,100 students. We received 229 student responses which is
approximately a 20% response rate.
7. The survey was completed between October 15 and November 1, 2012.
Data Results & Analysis:
A complete summary of the results of our surveys is contained in the Appendix.
Employee Survey:
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Overall Observations:
•
Employees were aware of the local businesses because only 5 (of 22) businesses
were recognized by less than 1/3 of the participants.
•
60% of participants gave themselves a high awareness rating.
•
Although there was high awareness the employees did not use the businesses. We
believe this is due to their lack of firsthand experience with the businesses. This
means they may have heard of the businesses, but that might be the extent of it.
They lack knowledge of the price, atmosphere and product selection of the
business.
•
Our survey also showed that the mode of transportation did not affect employees’
spending habits unless it related to high gas prices which caused employees to
want to drive shorter distances to get their necessities.
•
Additionally, approximately half of the employees found information using
Google and 22% received information from personal referrals.
Listed below is a summary of findings based on segments of businesses.
Dine-in Restaurants:
•
Participants selected very few Palos Heights dine in restaurants that they would
prefer to dine at even though they had heard of the majority of them. There were
only 5 restaurants (out of 18) that they would dine at.
•
The criteria that people said they based where they chose to dine at mainly
consisted of the product selection, customer service and price. Over 50% of
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people said price was important. 77% of people said that product selection was
important. 68% of employees said that location was important.
Fast Food Restaurants:
•
People said they utilize fast food restaurants because of the product selection and
location. Product selection was considered important by 77% of employees and
68% of employees responded that location was important.
•
The top 5 fast food restaurants most frequented were chain fast food restaurants.
(Pop’s, Aurelio’s Pizza, McDonald’s, Subway and Jimmy John’s)
•
The most utilized fast food restaurant in Palos Heights was Pop’s which was
utilized by 60% of employees.
•
We believe they are frequenting chain restaurants because of their unfamiliarity
with locally owned fast food restaurants.
•
The fast food restaurants being utilized most outside of Palos Heights were fast
food restaurants that were not in Palos Heights such as Chipotle.
Grocery Stores:
•
The most important buying criteria for groceries were price, product selection,
and location. Price was important for 72% of employees. Product selection was
high criteria for 64% of employees, and location was important for 68% of
customers.
•
Roughly 75% of respondents say they do part of their grocery shopping at a Palos
Heights grocery store. 38% of grocery shopping was done at Jewel Osco and 36%
was done at Dominick’s. 65% of respondents said they frequented Aldi and Costo
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as well. This could be a possible consideration for the future to capture those who
are most interested in the price of products.
Banking:
•
30% of people bank outside of Palos Heights
•
If they do bank in Palos Heights they bank with a chain bank. For
example, 24% banked Chase and 30% banked with First Midwest Bank.
Coffee Shops
•
37% of employees said they never frequent coffee shops
•
25% of employees said they frequented coffee shops two to five
times a month.
Salon Services
•
Approximately 60% of respondents said they never utilize salon
services.
•
A need for these services may be created by exposing them to
these services and once they experience it they may want to
continue the experience and make that place a routine.
Student Survey:
Overall Observations:
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•
Overall, the student survey showed that most Trinity students are unaware of the
businesses in Palos Heights as 77% of students rated themselves as having low
awareness.
•
Because they have low awareness students tend to migrate towards chain
restaurants because that is what they familiar with.
•
When asked what they thought of when they thought of when they thought of
Palos Heights a variety of answers were received, but there were a few key
themes that were repeated.
o Many students thought of the local business located along the main roads.
o Most people seemed receptive to this idea in that they like the smaller knit
community and they liked that the businesses are locally owned and
wanted to help college students by offering discounts, etc.
o
Others saw these locally owned businesses as places they could not afford
to go to because they were locally owned.
•
Price was a key factor for students whether the segment was dining, fast food,
or groceries price was always important.90% of students said that price was
what attracted them to particular businesses.
•
Approximately 50% of students said a business’ hours of operation were
important given that they have unusual schedules.
•
Three quarters of students use their own personal vehicles. 56% of students
said it affected their spending in that because they had their own vehicle it
caused them to spend more money. 44% said it caused them to spend less
because of the increasing prices in gas.
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Recommendations:
Employees were aware of existing business, yet do not utilize them. By
creating familiarity of local businesses for employees they may be more
inclined to spend money in Palos heights.
Overall students had a low awareness of Palos Heights businesses. Also,
because of their low awareness they had many misconceptions about Palos
Heights businesses such as that they could not afford to utilize these
businesses and they were catered towards the older generation and therefore
are not applicable to college student. Students need to be familiarized with
businesses so they can better utilize them.
Based on these conclusions we recommend the following in order to
establish a better knowledge with employees and to inform the students of
what Palos Heights has to offer.
DISCOUNT CARD
We chose to recommend a discount card for the following reasons:
1. Many people said that they would utilize a business if they had a coupon or if
there were sales.
2. You could add as many businesses as you would like on the discount card
increasing the amount of businesses that you expose to both students and
employees.
3. A discount card provides all of the discounts on one card which reduces the
issue of someone losing coupons or forgetting them. It is also convenient to
keep in one’s wallet.
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4. A discount card is reusable and transferable.
5. The discount card could be coupled with the Chamber of Commerce in that if
the business advertises a special on the coupon they could receive a discount
on their dues or a similar incentive.
BUSINESS DIRECTORY
One suggestion we have is making an advertisement binder similar to the ones in
hotel rooms. This will contain all or at least most of the Palos Heights businesses. These
will be sorted by type of businesses, such as, restaurants, grocery stores, gas stations, etc.
This will provide an easy search for the customer for the type of place they want to visit.
These binders can be placed in local businesses for employees and in Trinity residence
halls at the front desk or in common areas for the students to use. . Included in this
directory would be additional information such as menus or list of services as well. This
would provide the consumer with additional information which would facilitate them
entering more local businesses because of the increase in knowledge that it gives the
consumer.
COMMUNITY EVENTS
Another way in which to increase students’ awareness and to familiarize
employees with local businesses there could be several different types of events that are
planned. Such events could include the following:
1. Palos Heights can do a "Taste of Palos." There could be food samples, a
display of the items that the business has to offer or a representative from
the company could talk about the services a business could offer. This
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would allow employees and students to have a better feel for what Palos
Heights truly has to offer.
2. Another similar idea would be to have a corner of an intersection have an
open house. It would be a similar idea to the “Taste of Palos Heights” just
on a smaller scale.
3. To attract employees or students a business could have a day where they
have a special incentive for employees or students. An example of this
would be at Lucky Burrito for a particular night they could offer buy one
burrito get one free. This would entice students and employees to frequent
the business because they would want to partake in this deal. If it is a
business that they normally do not frequent because there is an incentive
employees and students have a reason to try the business for less cost. The
appendix contains an example of an advertisement for such an event.
4. A final type of event that could be beneficial would be an event where a
business dedicates a night where a portion of the proceeds will go back to
benefit Trinity Christian College or some other high visibility cause. This
would cause supporters of the cause to frequent the business and because
of the large number of people that would have the opportunity to frequent
the business it would be a great opportunity to market to a large number of
people. An example of a similar event that had been held is that Culver’s
held an event that for every purchase made during dinner hours, 10%
would be donated back to Trinity Christian College.
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Tools for reaching students about these events would be advertising via Trinity’s
emails that go out to all students and faculty. Another idea would be to talk to the student
activities committee at Trinity who can then advertise to students by means of Facebook
or posters.
BUSINESS APP
A suggestion that we have for the Palos Heights Business/ Economic Advisory
Committee is to create an app in order to connect consumers with local Palos Heights businesses.
Our suggestion is making an Android and IPhone app. With the change of most search being
done over mobile phones we find a business app important and effective. The app would have the
ability to tell location of the business, what they specialize in and promotions/events. In addition
to these, Yelp, Facebook, Google + and Twitter would all be connected with the business. Yelp
would let the searcher know the rating of the service of these customers. Students especially are
constantly using their phones and the app would allow the committee to reach a larger number of
students instantly about local businesses.
Students would download the app mostly to receive discounts at local businesses.
Employees would utilize the app to check reviews of the local business and to look into more
detail about the business. This app then appeals to both target markets by giving them the
information that they need.
OTHER RECOMMENDATIONS:
Based on our surveys there were a few additional recommendations that were brought up
in the surveys. One thing that was noted was that the appearance of downtown Palos Heights does
not have the same feel as for example downtown Frankfort. Some made the reference that it looks
more outdated and there are not many sidewalks so it does not appeal to walking around the
various businesses.
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Another recommendation was adding a variety of stores. Many people commented on
there are grocery stores and banks. By adding additional types of stores to the surrounding areas
this may also appeal as they can do more shopping for different types of products all in one place.
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Closing Comments
Overall, it has been a great experience partnering with the City of Palos Heights
Business/Economic Advisory Committee. Hopefully from the information we have
collected and analyzed new branding and strategies can be created to better integrate the
community with the local businesses. This project has shown that there are still many
opportunities in Palos Heights to capitalize upon, and that the committee has a lot of
potentially solid ideas that can be pursued to better stimulate the business committee. It
has been a pleasure working with Marisa, Bob & Rick, and we appreciate the time you
have dedicated to this project as well. On behalf of everyone in the Trinity community we
thank you for your willingness to allow us to partake in your project and hope that our
participation has benefited you and the Palos Heights community.
Thank you,
Megan Ipema
Alex Arkema
Sam Cechowski
Dave Tadla
Mark Timmerman
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APPENDIX
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TABLE OF APPENDICIES
1.
Engagement Letter ………………………………………………………………………………. 27-29
2.
Confidentiality Agreement………………………………………………………………………….30
3.
Survey Approval………………………………………………………………………………........... 31
4.
Surveys ………………………………………………………………………………................... 32-51
5.
Survey Results…………………………………………………………………………………… 52-100
6.
Recommendation Illustrations…………………………………………………..…….101-103
7.
Minutes…………………………………………………………………………………………………. 104
8.
Hours Log………………………………………………………………………………………………. 105
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1. Engagement Letter
September 21, 2012
Palos Heights Economic Development Committee
7607 W. College Drive
Palos Heights, IL 60463
Dear Palos Heights Economic Development Committee,
It was great meeting with you on September 5 at Trinity Christian College and learning about the
situation for the Palos Heights Economic Development Committee. We are excited about
helping you address some of the issues we discussed and trust that we can be of some
assistance.
The purpose of this letter is to (1) verify that we intend to pursue the Small Institute consulting
project that we discussed with you during our recent meeting and to outline any significant
issues that arise from this being a SBI project; (2) explain our understanding of the tasks that we
are expected to accomplish and why this is critical to you; (3) present a brief summary of your
committee’s mission, goals and objectives; (4) present a brief summary of your business model
to make sure that all relevant environmental factors are clearly understood before we begin; (5)
compose a timeline for task accomplishment; (6) advise you of the information and material we
expect to be needed to accomplish those tasks and (7) tell you a little more about who we are
and what we bring to this project.
SBI Project Implications: We are required to bring to your attention the following statement
concerning the nature of the student consulting engagement that we are embarking upon:
`“The Small Business Institute (SBI) is made possible under the cooperative agreement
between Trinity Christian College and the Small Business Institute. The analysis,
recommendations, and final report that will be provided are based on provisions of that
agreement. The report that you will receive should not be interpreted as the official
position of the Small Business Institution. Rather, it will contain views and opinions of
the SBI student team based on discussions, observations, investigations, and analysis of
your firm’s operations and its business environment.”
Project Goals and Tasks: Based on our discussion with you, we plan to develop the following
while completing this consulting engagement:
•
•
Project Goal: The overall goal of this project is to understand where employees
employed in Palos Heights and students who attend school in Palos Heights spend their
money and devise a plan to draw employees and students to spend more of their
money in Palos Heights and make them more aware of local businesses.
Project Tasks: In order to accomplish the project we need to complete the following
tasks:
o Create two separate surveys—one targeting students and one targeting
employees because their spending habits are different from one another, so
each survey caters to their individual situations.
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o
o
o
o
o
Receive approval of the survey by the Palos Heights Economic Development
Committee
Receive approval from the employers of businesses to reach out to their
employees and students to complete the surveys.
Administer the surveys to employees and students
Analyze the data received from the surveys which would determine current
spending habits and employees and students current awareness of local
businesses.
Create a final report with the data that we have compiled along with
recommendations as to how to draw more people into Palos Heights businesses
and make them more aware of the businesses Palos Heights has to offer.
Company Missions, Goals, and Objectives: Based on our discussion we would summarize your
committee’s missions, goals and objectives as:
Mission: The committee exists to help stimulate and improve the business climate in
Palos heights.
Goals: The goals of the committee are the following:
•
•
•
To draw more people into Palos Heights and utilize the businesses and
services offered in Palos Heights
To attract new businesses in the Palos Heights area
To create an attractive business climate for businesses to abide in
Objectives: The objectives of the Palos Heights Economic Development Committee:
•
•
To draw employees working in Palos Heights and students in Palos Heights
to utilize more local services and businesses
Create a plan to persuade people to spend more money at Palos Heights
businesses
Current Business Plan: Based on our discussion we have developed the attached Business
Model Canvas (attachment 1).
Suggested Timeline:
Project Start: Monday, September 3
Meeting with client to define scope and deliverables: Wednesday, September 5
Surveys completed and approved: Friday, September 21
Employers contacted and receive approval for survey participation: Saturday,
September 29
Interim project report: Monday, October 22
Surveys administered to employees and students: October 1-31
Data from survey to be analyzed: Thursday, November 1- Saturday, November 10
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Draft of final report completed: Thursday, November 22
Final Presentation to client and advisors: Thursday, December 6
Materials needed from client to complete project: We have already received various
background information on the city of Palos Heights from the client in order to analyze data
such as demographics and top employers. While we realize that more materials might be
needed as the project unfolds, based on our discussion the only thing we need from our client is
for our client to make initial contact with employers by September 29.
Project Team Background and Responsibilities:
Team Member 1: Project Manager: Megan Ipema- Megan is a senior at Trinity and is majoring in
Accounting with a concentration in Finance. Megan is responsible for the overall oversight of the
team.
Team Member 2: Alex Arkema—Alex is a senior at Trinity and is majoring in Accounting with a
concentration in Finance. Alex is responsible for composing aspects of the survey, administering
the survey and analyzing aspects of the survey.
Team Member 3: Samantha Cechowski—Samantha is a senior at Trinity and is majoring in
Businesses with a minor in Communication Arts. Samantha is responsible for composing aspects
of the survey, administering the survey, and analyzing aspects of the survey.
Team Member 4: Dave Tadla—Dave is a senior at Trinity and is majoring in Business with a
concentration in Finance. Dave is responsible for composing aspects of the survey, administering
the survey, and analyzing aspects of the survey.
Team Member 5: Mark Timmerman—Mark is a senior at Trinity and is majoring in Business with
a concentration in Marketing. Mark is responsibility for the technology aspect of the survey as
well as administering and analyzing aspects of the survey.
Please inform us if you have any questions concerning our interpretation of the work to be
accomplished. As we have stated before confidentiality is enforced throughout the project by
our team. We have attached the signed confidentiality statement as well (Attachment 2).
Thank you for giving us this opportunity to apply our knowledge and skills in an actual business
environment. We are looking forward to an exciting and challenging assignment.
Respectfully,
___________________________
Megan Ipema– Project Manager
___________________________
Samantha Cechowski
_____________________________
Alex Arkema
_____________________________
Dave Tadla
____________________________
Mark Timmerman
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2. Confidentiality Agreement
30
3. Survey Approval
31
4. Employee Survey
32
33
34
35
36
37
38
39
40
41
5. Student Survey
42
43
44
45
46
47
48
49
50
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6. Employee Survey Results
Question #1
How would you rate your awareness of businesses in Palos Heights?
(1 being poor, 5 being excellent)
Awareness Level
1, 7%
2, 13%
1
2
5, 33%
3, 20%
3
4
4, 27%
5
•
We conclude that many of the employees have a high level of awareness of local businesses.
Question #2
When you think of Palos Heights businesses community,
what comes to mind?
Negative
26%
Positive
Positive
74%
•
•
•
Negative
There were many positive and negative thoughts that come to one's mind when they think of
Palos Heights.
Many employees thought of banks, small independently owned businesses, friendly and family
based community, and restaurants when asked what comes to their mind when they think of
Palos Heights.
Many people said that there were too many banks or older businesses in the area.
52
Question #3
What types of businesses would you like to see in
Palos Heights and why?
Entertainment
5% Fitness
Electronic
Coffee
Store
Shops/
2%
Bakery
14%
Health
Stores
5%
Types of Businesses
1%
Retail Store
Restarant
Retail Store
26%
Health Stores
Coffee Shops/ Bakery
Sports
stores
2%
•
Sports stores
Electronic Store
Restarant
45%
Fitness
Entertainment
The majority of employees said they would like a wider variety of restaurants and also retail
stores particularly clothing stores.
Question #4
What would compel you to spend money in Palos Heights?
Other
8%
More options
7%
Better
Atmosphere
12%
More
Restaurants
Low
8%
prices/DiscounMore Restaurants
ts
Low prices/Discounts
10%
Convienience/ Location
Retail
Quality
Goods &
Services
8%
•
•
Convienience/
Location
29%
Quality Goods & Services
Better Atmosphere
Other
Retail
18%
More options
Employees said that the convenience of shopping in Palos Heights needs to be improved.
Another thing to be improved is the number of retail stores and a better atmosphere for
shopping.
53
Question #5
What businesses have you heard of?
Fine Arts Stageworks
Genesis Salon
Chalet Florist
Angelique's
Thai Smile
Lucky Burrito
Totally Tan
Palos Jewelry
Charter Fitness
Every Good Gift
Central Cleaners
Quality 1 Hour
Fuller's Car Wash
Palos Tobacco
Top Nail
Palos Pet
Kallemeyn Auto Repair
Breadsmith
Capri Italian Kitchen
Running for Kick's
0
•
20
40
60
80
100
120
Many employees are aware of businesses most likely because they drive past them
54
140
Question #6
Which Palos Heights restaurants would you be most inclined to dine at?
Two Goombas Italian Restaurant
Thai Smile
Mid Villa Pizza
Mister Moe's Sports Bar
Jullianni's Pizzeria
Joe Daniel's
Hunan Inn
Al Basha Restaurant
Lume's Pancake House
Bon a Pit Grill
Limestone City Grill
Royalberry Waffle House
Sam Buca's
Mama Vesuvio East
X's & O's Sports Bar & Grill
Spy Thai
0
•
20
40
60
80
100
120
Even though many of these restaurants were well know the number of people who said they
would dine at them is much smaller which the exception of a few restaurants.
Question #7
How often do you frequent the following types of businesses?
6+ times a
month
8%
2-5 Times a
month
25%
Household Items
Never
27%
Never
Once a month
2-5 Times a month
Once a
month
40%
6+ times a month
A.
55
Question #7 Cont..
2-5 Times a
month
4%
6+ times a
month
0%
Salon Services
Never
Once a
month
34%
Once a month
2-5 Times a month
Never
62%
6+ times a month
B.
6+ times a
month
23%
Never
10%
Fast Food
Once a
month
28%
Never
Once a month
2-5 Times a month
C.
6+ times a month
2-5 Times a
month
39%
56
Question #7 Cont..
Never
5%
Grocery Stores
Once a
month
19%
6+
times a
month
39%
Once a month
2-5 Times a month
2-5 Times a
month
37%
D.
6+ times a
month
10%
Never
6+ times a month
Dine-in Restaurants
Never
6%
Never
Once a month
2-5 Times a
month
41%
Once a
month
43%
2-5 Times a month
6+ times a month
E.
6+ times a
month
17%
Coffee Shops
Never
37%
Never
Once a month
2-5 Times a month
2-5 Times a
month
25%
F.
•
•
6+ times a month
Once a
month
21%
Question #7 shows that the most visited businesses are Grocery stores and Restaurants, both
Fast Food and Dine-In.
This benefits Palos business district because there are many of these businesses.
57
Question #8
How much do you typically spend in a month
on the following categories?
None
1%
$226+
34%
A.
Gasoline
$1-$75
15%
$1-$75
$76$150
28%
$226+
2%
$76-$150
$151-$225
$226+
$151-$225
22%
$151-$225
2%
None
Clothing
None
13%
None
$1-$75
$76-$150
24%
$76-$150
$1-$75
59%
B.
58
$151-$225
$226+
Question #8 Cont.
None
3%
$226+
21%
Groceries
$1-$75
12%
None
$1-$75
$76-$150
$151-$225
26%
$76-$150
38%
$151-$225
$226+
C.
$151-$225
2%
$226+
1%
$76-$150
19%
Auto Costs
None
21%
None
$1-$75
$76-$150
$151-$225
$1-$75
57%
D.
59
$226+
Question #8 Cont.
$226+
0%
$76-$150
9%
Salon Services
$151-$225
1%
None
None
41%
$1-$75
$76-$150
$151-$225
$1-$75
49%
$226+
E.
Entertainment
$151-$225
6%
$226+
1%
None
18%
$76-$150
22%
None
$1-$75
$76-$150
$151-$225
$1-$75
53%
$226+
F.
•
Question #8 shows that people spend the most money each month on groceries
and gas.
60
Question #9
Where do you purchase groceries at?
Target
Jewel-Osco (Palos Heights)
Jewel-Osco (Outside Palos Heights)
Meijer
Trader Joe's
Dominick's (Palos Heights)
Walmart
Aldi
Dominick's (Outside Palos Heights)
Sam's Club
Costco
0
•
•
10
20
30
40
50
60
Question #9 shows that most people are buying their groceries in Palos Heights.
This would most likely be due to the fact that most of the employees of the businesses we
targeted live in Palos Heights.
Question #10
What factors determine why you purchase at these grocery stores.
(1 being least important, to 5 being most important)
Hours of Operation
5
18%
1
16%
1
2
4
22%
2
16%
3
28%
3
4
5
A.
61
Question #10 cont.
Customer Service
1
14%
5
18%
1
2
19%
4
20%
2
3
4
5
3
29%
B.
1
5%
Price
2
7%
1
3
16%
5
46%
2
3
4
4
26%
C.
62
5
Question #10 Cont.
Location
1
6%
2
8%
5
45%
1
3
12%
2
3
4
4
29%
5
D.
Product Selection
2
9%
5
33%
1
4%
1
3
23%
2
3
4
4
31%
5
E.
•
Question #10 states that the top three factors in shopping for groceries in order are: Price,
Location, and Product Selection.
63
Question #11
Which fast food restaurants outside of Palos Heights have you
frequented in the past month?
McDonald's
Wendy's
Nonna's
Subway
Taco Bell
Chipotle
Burger King
Jimmy…
Pop's
0
•
•
20
40
60
80
Question #11 ranks the top 4 fast food restaurants outside of the Palos Heights district are, in
order: McDonald’s, Subway, Chipotle, and Wendy’s.
This benefits Palos because three of the four are located in Palos Heights.
Question #12
What Palos Heights fast food restaurants do you frequent most?
Smokin Joe's BBQ
Aurelio's Pizza
Pop's
Subway
Panini Xpresso Coffee House
Tastee Freez
Jimmy John's
Hound Dog's
Mc Donald's
Nick's BBQ
Al's Pizzeria
0
•
•
20
40
60
80
100
Question #12 ranks (in order) the top 4 fast food restaurants inside Palos are Pop’s, Jimmy
John’s, McDonalds, and Aurelio’s.
The independently owned businesses did not get many responses which could be due to the lack
of exposure.
64
Question #13
What factors are most important in choosing a fast food restaurant?
Price
1
13%
5
26%
1
2
9%
2
3
3
21%
4
31%
4
5
A.
Product Selection
2
8%
5
47%
1
5%
1
3
10%
2
3
4
30%
B.
65
4
5
Question #13
Location
1
6%
2
7%
1
5
35%
2
3
19%
3
4
4
33%
5
C.
Customer Service 1
8%
5
25%
1
2
17%
2
3
4
26%
D.
66
3
24%
4
5
Question #13 Cont.
Hours of Operation
1
19%
5
21%
4
21%
3
21%
1
2
3
2
18%
4
5
•
Question #13 states that the top three factors of someone deciding where to eat for fast food
are (in order) Product Selection, Location, and Price.
Question #14
Which restaurants outside of Palos Heights would you be
most inclined to dine at?
Other
Giordano's
Red Robin
At the Office
Lonestar
Buffalo Wild Wings
Outback Steakhouse
Red Lobster
Applebee's
None
0
•
•
20
40
60
Buffalo Wild Wings was the highest selected restaurant at 15.77%. Outback Steakhouse,
Applebee’s, Lonestar, Red Robin, Red Lobster, and Giordano’s all ranged from 8.63-14.29%.
It is evident that all of the restaurants that were 8.63-14.29% are chain restaurants.
67
Question #15
What factors are most important in your purchasing decision for dinein restaurants? (1 being least important, to 5 being most important)
Product Selection
2
3%
3
12%
5
53%
1
6%
1
2
3
4
26%
4
5
A.
Price
1
6% 2
4%
1
5
34%
3
22%
2
3
4
4
34%
B.
68
5
Question #15 Cont.
Customer Service
1, 7%
1
2, 13%
5, 33%
2
3
3, 20%
4
4, 27%
5
C.
Hours of Operation
5
1
17% 19%
4
16%
2
17%
3
31%
D.
69
1
2
3
4
5
Question #15 Cont.
Location
2
13%
5
25%
1
8%
1
2
3
4
33%
3
21%
4
5
E.
•
•
The most important criteria is product selection offered at the restaurant.
•
Secondly, customer service is valued 2nd to product selection. Chain restaurants spend
large amounts of money on research and training of how to best serve those dinning at
the location.
•
The following factors are placed in order of importance: price, location and hours of
operation
Most chain restaurants have a large selection of food to choose from and those
choosing to dine at chain restaurants already have an idea of the food selection due to
corporate marketing.
70
Question #16
Which salon/spa services do you frequent?
In another area
2
I do not utilize these types of services
80
Headlines Salon Spa, Inc.
4
Swank Hair Studio
2
Beau Geste Salon & Day Spa
Van Gough Hair Salon
6
1
Cutz & Color
Salon L
1
Pretty Nails
5
Great Clips
27
Top Nail
6
Krazy Nails
7
0
•
20
40
60
80
100
The majority of our participants did not utilize salon services, but if they did it was typically Great
Clips.
Question #17
Who is your dental provider, vision care provider and doctor and where
they are located?
•
•
•
•
•
There was a wide variety of answers of doctors and health care providers listed.
There were 20 people who live outside of Palos Heights, yet use Palos Heights healthcare.
There were 11 people who live in Palos Heights and go outside of Palos Heights for healthcare
services.
There were also 9 people who live in Palos Heights who receive healthcare services in Palos
Heights.
Some names that Reappeared numerous times were Dt. Molsen, Dr. Kehl, Dr. Decker, Dr.
Meekma & Dr. Alstrom.
71
Question #18
Where do you bank in Palos Heights?
Other
I do not Bank in Palos Heights
First Merit Bank
Citizen's Bank
Chase Bank
First Midwest Bank
Archer Bank
BMO Harris Bank
United Trust Bank
Private Bank
TCF Bank
0
10
20
30
40
50
Note: 13 of these employees are First Midwest Bank Employees
•
•
•
Most of our participants do not bank in Palos Heights.
More than likely they bank near their homes.
If they did bank in Palos Heights the bank was typically part of a chain.
Question #19
Who do you go to for financial related services?
•
•
•
When asked where do employees go to as far as their financial advisor the majority of employees
said that they do not have a financial advisor.
Also, for those who said they did have a financial advisor there was a variety of answers, and
none that were really repeated.
There was also no correlation to where an employee lives and the financial advisor that they
used.
72
Question #20
Where do you search when you want to find a particular restaurant or
service?
Phone Book
1%
Personal
References
22%
Google
Facebook
Google
44%
Other
Search
Engine
8%
Palos Heights
Website
2%
•
Advertisements
Palos Heights Website
Other Search Engine
Personal References
Advertisements
19%
Phone Book
Facebook
4%
The majority of employees find out about businesses through Google, advertisements and
personal references.
Question #21
Male or Female:
Gender
Male
45%
Male
Female
Female
55%
73
Question #22
What is your current age?
Age
Prefer Not to
Answer
5%
61+
8%
18-25
10%
18-25
26-30
12%
26-30
31-40
31-40
13%
41-60
61+
41-60
52%
Prefer Not to Answer
Question #23
Place of employment:
Dominick's
6%
First
Midwest
10%
Jewel-Osco
7%
Dominick's
First Midwest
Trinity Christian
College
44%
Jewel-Osco
City of Palos Heights
City of Palos
Heights
30%
Chicago
Christian
3%
74
Chicago Christian
Trinity Christian College
Question #24
Are you employed part-time or full-time?
Part
Time
22%
Full Time
Part Time
Full Time
78%
Question #25
What is your household income?
$0-$29,999
5%
Prefer Not to
Disclose
31%
Household Income
$0-$29,999
$30,000$59,999
19%
$30,000-$59,999
$60,000-$99,999
$100,000-$149,999
$150,000 +
6%
$60,000$99,999
27%
$150,000 +
Prefer Not to Disclose
$100,000$149,999
12%
•
The majority of our participants either chose not to disclose their household income or made
$60,000-$99,999.
75
Question #26
What city do you live in?
Worth
Tinley Park
St. John
South Holland
Palos Park
Palos Hills
Palos Heights
Orland Park
Orland Hills
Oak Lawn
Oak Forest
New Lennox
Naperville
Munster
Mokena
Midlothian
Lockport
Lemont
Lansing
LaGrange
Homer Glenn
Highland
Frankfort
Dyer
Downer's Grove
Crestwood
Channahon
Calumet Park
Burbank
Bridgeview
Blue Island
Alsip
4
13
1
2
3
3
35
12
1
9
8
1
1
2
2
2
1
1
1
1
2
2
3
1
2
8
1
1
1
1
3
8
0
•
•
•
5
10
15
20
Most people live in Palos heights (32.4%).
The next highest are Tinley Park (16.2%) and Orland Park (13.2%).
The rest are divided up amount a number of other cities.
76
25
30
35
40
Question #27
What is your primary mode of transportation to work?
Mode of Transportation
Public
Transportation Bicycle
Walk
1%
4%
3%
Carpool
3%
Personal Vehicle
Company Vehicle
Company
Vehicle
1%
Carpool
Public Transportation
Bicycle
Personal
Vehicle
88%
•
Walk
The primary mode of transportation is a personal vehicle at 82.7%.
Question #28
Does your mode of transportation affect your spending habits?
Yes
39%
No
No
61%
•
Yes
36% say their mode of transportation does affect their spending. 64% said it did not.
77
Question #29
How many people currently live in your household?
6 or more
6%
Household Size
5
6%
1
11%
1
2
4
24%
2
35%
3
18%
3
4
5
6 or more
•
The majority of our participants had household sizes of between 2 and 4 people.
Student Results
Question #1
When you think of Palos Heights business community, what comes to
mind?
What do you think of PH?
2%
1%
10%
9%
45%
14%
11%
6% 2%
•
•
Smaller Businesses
Clean & Organized
Wealthy community
I don't know much about the community
Restaurants
Safe/Quiet/Family community
Groceries
Banks
Other
Many students think of restaurants and small independently owned businesses when they think
of Palos Heights.
Some students lack the knowledge of the community due to the fact that some students have
only lived here for 3 months now.
78
Question #2
How would you rate your overall awareness of businesses in Palos
Heights?
(1 being poor, 5 being excellent)
Awareness Rating
6% 12%
1
17%
2
32%
3
4
33%
5
•
From the information above, 77% of the students have very little to moderate awareness of
businesses in Palos Heights
•
This could be due to the fact that many students either go home on the weekends or stay on
campus instead of exploring the community.
Question #3
What would compel you to spend money in Palos Heights?
More variety of More referrals
2%
stores Better
2% awareness
2%
Sell clothing
4%
Sell things for
dorm needs
8%
Better Quality
8%
Activities with
friends
8%
Monteary Incentives/Deals
Closer Locations
More Restaurants
Monteary
Incentives/Deals
26%
Closer
Locations
12%
More Restaurants
28%
Better Quality
Sell things for dorm needs
Sell clothing
Better awareness
More variety of stores
More referrals
Activities with friends
79
•
Based on the results of this question it was shown that students would be more compelled to
spend more money at Palos Heights businesses is they were given specials or if there were more
restaurants for them to utilize in town.
Question #4
What types of businesses would you like to see in Palos Heights and
why?
teacher
resource
store
0.41%
music/
game
store
1.65%
What do you want to see in PH?
entertainment
2.88%
salon services
2.47%
grocery stores
2.88%
dry
cleaning
0.41%
ice cream rec center
0.82%
0.82%
restaurants
new stores
8.23%
not sure
7.00%
healty foods/yogurt
store
cheaper stores
fast food
restaurants
13.99%
bookstore
2.47%
retail
healty bars
foods/yogurt
store coffee/ lounge
4.12%
pizza place
movie
theather
2.06%
pizza
place
0.82%
new stores
coffee/ lounge
8.64%
movie theather
bookstore
bars
1.65%
fast food
18.93%
retail
16.87%
cheaper stores
2.88%
grocery stores
not sure
salon services
•
•
•
Students would like more fast food restaurants, entertainment sources, and retail shops
throughout Palos Heights.
Many students may be more inclined to spend more money in the Palos Heights community if
there were more entertainment sources.
Many commuters would benefit from local fast food restaurants if they do not have a meal plan
through the campus.
80
Question #5
(Check all that apply, if none apply leave blank)
Angelique's Boutique
3%
Quality One Hour
Cleaners
1%
Kallemeyn Auto
Center
13%
Genesis Salon
1%
Fuller's Car
Care & Wash
7%
Thai
Smile
6%
Charter Fitness
7%
Totally Tan
7%
6%
Top Nail
5%
1%
Palos
Tobacco
8%
Chalet Florists
2%
Palos Pet Shop
5%
•
•
•
Lucky Burrito
5%
Running for
Kick's
10%
Every good Gift
1%
Palos Jewelry
3%
Central Cleaners
2%
Breadsmith
6%
Genesis Salon
Thai Smile
Fuller's Car Care & Wash
Breadsmith
Lucky Burrito
Every good Gift
Palos Jewelry
Running for Kick's
Central Cleaners
Palos Pet Shop
Chalet Florists
Palos Tobacco
Top Nail
Totally Tan
Charter Fitness
Quality One Hour Cleaners
Kallemeyn Auto Center
Many students have very little awareness of the local businesses in the community.
Many students do not leave campus unless they need to or do not have extra money to spend at
the businesses.
As a group, we think that Running for Kick's is the second known business in Palos Heights due to
the fact that there are many athletes on this campus.
81
Question #6
Which businesses you visited in the past year?
(Check all that apply, if none apply leave blank)
Which businesses have you visited in the past
year?
3.27%
8.16%
15.51%
0.41%
0.41%
3.27%
6.53%
5.31%
7.76%
3.27%
0.41%
7.35%
6.94%
6.12%
2.04%
6.53%
14.69%
1.22%
0.41%
0.41%
•
Genesis Salon
Thai Smile
Fuller's Car Care & Wash
Breadsmith
Lucky Burrito
Every good Gift
Palos Jewelry
Running for Kick's
Central Cleaners
Palos Pet Shop
Chalet Florists
Palos Tobacco
Top Nail
Totally Tan
Charter Fitness
Quality One Hour Cleaners
Kallemeyn Auto Center
Question #6 ranks the top 5 Palos Heights businesses that have been visited in the past year are
(in order) Kallemeyn Auto Center, Running for Kick’s, Thai Smile, Breadsmith, and Capri Italian
Kitchen.
82
Question #7
How often do you use the following businesses?
Grocery Stores
6%
Never
15%
18%
Once a Month
2-5 Times a Month
61%
6+ Times a Month
A.
Fast Food
Restaurants
Never
9%
23%
25%
43%
Once a
Month
2-5 Times a
Month
6+ Times a
Month
B.
Dine-in Restaurants
Never
9% 13%
32%
46%
Once a Month
2-5 Times a
Month
6+ Times a
Month
C.
83
Question #7 Cont.
Salon Services
4%
Never
1%
26%
69%
Once a
Month
2-5 Times a
Month
6+ Times a
Month
D.
Household Items
5%
Never
33%
29%
Once a Month
2-5 Times a
Month
6+ Times a
Month
33%
E.
84
Question #7
Coffee Shops
Never
13%
Once a Month
26%
31%
2-5 Times a Month
30%
6+ Times a Month
F.
•
•
Question #7 shows that the most visited businesses are Grocery stores, Fast food, Coffee shops,
and Dine-In restaurants.
The independent businesses are not visited as much because many students are not aware of
them.
Question #8
What most draws you into a particular business/establishment?
(Check all that apply)
What draws you to a business?
Price
1%
Quality
9%
Brand
26%
21%
Convenience/ Hours of Operation
17%
Location
19%
Referral by another person
7%
•
•
Other
Question #8 ranks the top three factors in students visiting business are (in order) Price, Location,
and Convenience/Hours of Operation.
Palos Heights can try and have businesses like Al’s Pizzeria to stay open late to offer specials to
students
85
Question #9
Where are you most likely to purchase your groceries at?
(Check the TWO stores you frequent most)
Where do you purchase groceries?
Jewel-Osco (Palos Heights)
1.19%
1.19%
0.40%
Jewel-Osco (outside of Palos)
Dominick's (Palos Heights)
0.60%
7.54%
Dominick's (outside of Palos)
12.50%
Meijer
Sam's Club
7.74%
12.30%
Trader Joe's
Costco
Papa's Fresh Foods
10.91%
Walmart
Aldi
23.41%
Pass Health Foods
2.78%
5.56%
Ultra Foods
3.97%
0.60%
•
•
Not Applicable--I do not buy my own groceries
Target
3.97% 5.36%
Other
Question #9 shows that the top three places for students to shop for groceries are WalMart at
#1, Aldi, and then Jewel Osco (Palos).
WalMart and Aldi are known for their low prices which appeals to students.
Question #10
What factors determine why you purchase at this grocery store (1 being
least important, 5 being most important)
Price
2% 4%
10%
55%
1
2
3
4
29%
5
A.
86
Question #10 Cont.
Product Selection
4%
15%
27%
1
2
3
4
18%
36%
5
B.
Location
6%
9%
1
2
40%
17%
28%
3
4
5
C.
Customer Service
13%
1
27%
18%
2
3
20% 22%
4
5
D.
87
Question #10 Cont.
Hours of Operation
13%
19%
1
2
4
5
3
20%
25%
23%
E.
•
Question #10 states that the top factors for where students buy groceries are price, location, and
product selections.
Question #11
What Palos Heights fast food restaurants do you frequent most often?
Fast Food Restaurants
in PH Al's Pizzeria
2%
3%
4%
3%
7%
0%
14%
3%
9%
12%
23%
15%
2% 3%
•
Pop's
Hound Dog's
Jimmy John's
Subway
Lucky Burrito
Smokin Joe's BBQ
McDonald's
Aurelio's Pizza
Papa John's
Panini Xpresso
Nick's BBQ
Tastee Freez
Other
Question #11 ranks the top 5 most visited Palos Heights fast food restaurants are (in order)
McDonalds’, Subway, Pop’s, Jimmy John’s, and Aurelio’s.
88
Question #12
What fast food restaurants outside of Palos Heights do you frequent
most often?
Fast Food Restaurants
outside PH
McDonald's
Jimmy John's
Wendy's
Pop's
Subway
Chipotle
Taco Bell
Burger King
Nonna's
Panda Express
Other
3%
8%
5%
13%
20%
8%
10%
3%
5%
15%
10%
•
•
The top most frequently visited restaurants outside of Palos heights are: Nonna’s(1), Chipotle(2),
Mc Donald's(3), Subway(4), and Taco Bell(5).
The top least visited are: Burger King(1), Pop’s Italian Beef (2), Jimmy John’s (3), Panda Express(4)
and Wendy's (5).
Question #13
What factors are most important in your fast food purchasing decision?
(1 being least important, 5 being most important. Rank each
characteristic only one time)
Price
3% 5%
12%
1
2
4
5
52% 28%
A.
89
3
Question #13 Cont.
What factors are most important in your fast food purchasing decision?
(1 being least important, 5 being most important. Rank each
characteristic only one time)
Product Selection
7%
6%
36%
1
2
21%
3
30%
4
B.
16%
Location
7%
8%
1
2
4
5
3
35%
34%
C.
Customer Service
1
14%
21%
19%
2
3
20%
26%
D.
90
4
5
Question #13 Cont.
What factors are most important in your fast food purchasing decision? (1 being
least important, 5 being most important. )
Hours of Operation
9%
32%
1
2
14%
3
18%
4
27%
5
E.
•
Qualities that influence people to visit fast food restaurants list in order of importance 1. Price 2.
Product Selection 3. Location 4. Hours of Operation and 5. Customer Service.
Question #14
Which Palos Heights dine-in restaurant are you most likely to dine at?
PH Dine-in Restaurants
1%
2%
4%
1%
3%
7%
7%
9%
7%
2%
13%
4%
1%
2%
9%
8%
•
19%
Capri Italian Restaurant
Sam Buca's
Bon a Pit Grill
Jullianna's Pizzeria
Lume's Pancake House
Royalberry Waffle House
Mama Vesuvio East
Limestone City Grill
2 Goomba's Restaurant
X's and O's Sports Bar & Grill
Joe Daniel's
Thai Smile
Spy Thai
MidVilla Pizza
Al Basha Restaurant
Mister Mo's
Other
The top most dine-in restaurants in Palos are: 1. Lume’s Pancake House 2. Julianna's Pizzeria 3.
Mama Vesuvio East 4. Bon a pit grill 5. Thai smile.
91
•
The least visited are 1. Al Basha Restaurant 2. Two Goombas restaurant 3. Mid Villa Pizza 4. Joe
Daniel’s and 5. Limestone City Grill.
Question #15
Which dine-in restaurant outside of Palos Heights are you most likely to dine at?
Dine-In Restaurants outside
Palos Heights
Applebee's
4%
Buffalo Wild Wings
Lonestar
5%
13%
25%
Red Robin
4%
Rock Bottom
4%
At the Office
14%
25%
Red Lobster
Giordano's
6%
•
Other
Most visited dine-in restaurants outside of Palos are: 1. Buffalo Wild Wings, 2. Applebee's, 3.
Red Robin, 4. Giordano’s, and 5. Lonestar
Question #16
What factors are most important in your purchasing decision for dine-in
restaurants?
Price
3% 4%
9%
1
2
3
53%
31%
4
5
A.
92
Question #16 Cont.
restaurants?
Product
Selection
4% 6%
1
17%
43%
2
3
30%
4
B.
Location
8%
1
14%
25%
2
32% 21%
3
4
C.
Customer Service
7%
14%
1
2
3
4
23%
28% 28%
5
D.
93
Question #16 Cont.
restaurants?
Hours of Operation
15%
17%
1
2
4
5
3
15%
26%
27%
E.
•
Factors that influence one to visit dine-in restaurants In order of greatest importance are: price,
product selection, location, customer service, and hours of operation
Question #17
Where do you search when you want to find a particular restaurant or
service?
1%
Search Tools
8% 2%
Google
Facebook
49%
27%
Other Search Engines
Personal References
Palos Heights Website
6%
•
Advertisements (newspaper, internet, etc.)
7%
Other
Most students use Google, personal reference and advertisements out of newspapers and
online to search for businesses.
94
Question #18
What factors would most attract you to make a purchase at an
independently owned Palos Heights business? Rank each characteristic
on a scale of 1-5 (1 being least important and 5 being most important)
Price
1% 4%
1a
9%
2a
3a
25%
61%
4s
5s
A.
Appearance
4%
11%
1a
2a
32%
3a
24%
4s
29%
5s
B.
Good Advertising
11%
1a
22%
2a
11%
3a
22%
4s
34%
5s
C.
95
Question #18 Cont.
Quality
2% 2%
1a
2a
3a
4s
14%
46%
36%
5s
D.
Product Selection
4% 7%
1a
2a
32%
15%
42%
3a
4s
5s
E.
96
Question #18 Cont.
Convenience
4% 7%
1a
2a
36%
18%
3a
4s
35%
5s
F.
•
Qualities that will attract you to make a purchase at independently owned businesses In Palos
heights in order of greatest importance are: price, quality, product selection, convenience of
location, good advertising, and appearance of the facility.
Question #19
Gender: Male or Female?
Gender
25%
Male
Female
75%
97
Question #20
What is your current age?
Age
5%
18-20
35%
60%
21-23
24
Question #21
Housing status?
College
Student
Living with
Parents
24%
College
Student
Residing in
off campus
housing
20%
•
Housing Status
College Student Residing on
campus
College Student Residing in
off campus housing
College
Studen
t
Residin
g on
camp…
College Student Living with
Parents
The majority of students live on campus and therefore that could cause a different spending
pattern.
98
Question #22
During the traditional school year what city do you reside in?
Where do you live during
school?
Orland Park
7.11%
1.67%
2.51%
0.84%
4.18%
4.60%
11.72%
17.57%
34.31%
0.00%
2.51%
9.21%
3.77%
Tinley Park
Crestwood
Palos Heights
Oak Lawn
Worth
Blue Island
Orland Hills
Palos Heights
Hickery Hills
Chicago
Burbank
Other
•
Many students come from surrounding areas.
•
Also, the majority of students live in Palos Heights during the school year.
99
Question #23
What is your primary mode of transportation?
Mode of Transportation
2.222% 8.000% 0.444%
1.778%
Personal Vehicle
Bus
Car Pool
13.778%
Public Transportation
73.333%
Bicycle
Walk
0.444%
Other
•
•
Most students use their own transportation meaning they have freedom to shop where they
would like.
Also, for those who do not have their own transportation accessibility to stores is very
important.
Question #24
Does your mode of transportation affect your spending habits?
Does your mode of
transportation affect your
spending habits?
Yes
44%
56%
•
•
No
The students who said that transportation does affect their spending habits usually said it affects
their spending habits in that they have less to spend because gas is so expensive
Those who said it did not said it did not affect them because they do not have their own car.
100
7. Recommendation Illustrations
Discount Card:
(Front of Card)
(Back of Card)
101
Business Directory:
102
Community Events:
103
8. Minutes:
September 5, 2012
September 17, 2012
October 8, 2012
October 12, 2012
October 15, 2012
October 19, 2012
October 29, 2012
November 1, 2012
November 2, 2012
November 5, 2012
Met with Committee members to discuss the
goals and details of the Project
Team went before the Committee at City hall &
presented a brief presentation about the
framework of the project
Online Surveys were approved and sent out to
Trinity faculty & staff, City of Palos Heights, &
Chicago Christian as well as Trinity Students
Dave talked with Tom Hullinger of First
Midwest Bank & Delivered the surveys to first
Midwest bank
Sam met with Tracey & was able to drop off the
surveys
Mark dropped off the surveys at the city of Palos
Heights
Sam Spoke with Roberta of Jewel Osco &
gathered the first surveys that were completed
Alex met with Dominick’s customer service
manager and distributed & explained the surveys
Dave picked up the surveys from First Midwest
Bank
Sam picked up the remaining surveys that were
completed
Alex checked in at Dominick’s to see the survey
results
Sam picked up the paper copies from the City of
Palos Heights
Alex picked up the surveys at Dominick’s
104
9. HOURS LOG:
Team
Member
Team
Client
Project
Writing and Travel
Accumulated
Meetings
Communications Research Production & Other
Total Hours
40
7
10
25
10
92
Mark Timmerman 25
3
2
10
7.5
47.5
Sam Cezchowski
30
3
5
10
5.5
53.5
Alex Arkema
30
3
2
10
5.5
50.5
Dave Tadla
18
3
2
5
5.5
33.5
143
19
21
60
34
277
Megan Ipema
105

HERE - Palos Heights

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