p1-2016 packet - Humane Society of Utah

EIGHTH ANNUAL
HOPE FOR THE HOLIDAYS
TELETHON
Sunday | November 29, 2015 | KSTU Fox 13
Our annual Hope for the Holidays Telethon, broadcast on
KSTU Fox 13, features the cutest cast of characters
anywhere on the airwaves! Your sponsorhip of the event is
an excellent opportunity to make a final end-of-year
tax-deductible contribution — and best of all, to make a
lasting impact for the animals in our care right now, and
for the thousands that will continue to rely on us for love,
hope, and life during the many years to come.
SPONSORSHIP OPPORTUNITIES*
Presenting Sponsor
Hourly Sponsor
Supporting Sponsor
Segment Sponsor
Challenge Grant Sponsor
$25,000
$10,000
$7,500
$3,000
$1,000-$1,500
*All or part of your gift may be tax-deductible as a charitable contribution.
Please check with your tax advisor.
Contact Heidi Myers at
801-506-2404 or
[email protected]
for more information on
sponsoring!
TELETHON SPONSOR BENEFITS
PRESENTING
SPONSOR
$25,000
HOURLY
SPONSOR
$10,000
Omnipresent logo during 3-hour
broadcast on lower third banner
All marketing designated as
Presented by (Business Name/Logo)
Logo on I-15 billboard event ads and
individual “Proud Supporter” board
Logo included in Facebook cover
photo for month preceding telethon
Executive recognition and interview
at top of each hour
Logo displayed on all digital graphic
backgrounds during sponsored hour
Tagged in all telethon related social
media posts
Logo to appear on telethon related
City Weekly ads
“Support our Partners” e-mail
campaign
Logo appearance on all pre-telethon
Fox 13 promotion commercials
Logo to appear on Pets in the City
Magazine back cover in November
Contribution check presentation &
company representative interview
Logo on "Thank you for your
support" graphic twice per hour
Logo with click-through to your
website on event webpage
Company Logo on "Support our
Business Partners" webpage
Commercials during broadcast
Four 0:30 spots Two 0:30 spots
Company reps in phone bank
Four
Two
Winter newsletter telethon article
Feature & Logo Name & Logo
Logo graphic with voiceover for
sponsored video segment(s)
Logo to appear next to countdown
during matching grant window
SUPPORTING SEGMENT
SPONSOR
SPONSOR
MATCHING
SPONSOR
$7,500
$3,000
$1000-$1500
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One 0:30 spot
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Name & Logo
Company Name Company Name
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SUPPORTING, HOURLY & PRESENTING:
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Humane Society of Utah Facebook (1 million/month)
HSU Quarterly Newsletter (40,000/newsletter)
City Weekly (50,000/week)
Pets in the City magazine (50,000/month)
HSU Event Email Notications (33,000/notication)
HSU Dog Kennel/Cat Condo Sponsor Plaque (5,000/week)
Fox 13 Commercials (2,338,400/100 commercial spots)
“Support our Partners” Email Campaign (33,000/email)
Telethon Viewership (60,000/hour)
PRESENTING SPONSORS ADDITIONALLY REACH:
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I-15 Billboards (350,000/day)
Fox 13 Homepage & Mobile Takeover (200,000/week)
HSU Web Banner (210,000/month)
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PRESENTING S
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$25,000
You will have a nearly omnipresent logo displayed throughout the three-hour program on the lower third banner.
You will receive four 30 second time slots (or eight 15 second time slots) during the telethon to showcase your
organization with a commercial of your choice.
All marketing (including Fox 13 commercial spots and online materials) will be identified as the “Eighth Annual
Hope for the Holidays Telethon Presented By...” with your organization’s name and logo.
We will identify you on our two Interstate-15 LED electronic billboards as a proud HSU sponsor during November
2015. Additionally, all telethon billboard ads will feature your logo.
Organization’s logo will be featured on our Facebook cover photo for one month preceding the telethon. Business
name also tagged on all Telethon-related social media outreach (Facebook posts, advertisements and events).
Your executive will be recognized at the top of each hour with an introduction/interview and acknowledgement of
your generous support.
Logo to appear on all City Weekly advertising for the telethon.
Inclusion in “Support our Partners” email campaign recognizing your contribution and encouraging HSU
constituents to support your business.
The opportunity for four of your organization’s employees or guests, wearing your logo on shirts or hats, to staff the
front row of the Telethon phone bank. This will include one brief interview/spotlight by the hosts.
A portion of your sponsorship donation will be recognized on air as a “Matching Grant” to garner additional
recognition for your organization and to stimulate donations. The hosts will repeatedly mention your
organization’s name and your logo will be displayed in the designated area during the match period.
Winter newsletter feature thanking our presenting sponsor and a chance to be recognized in our Autumn
newsletter if commitment is secured by October 2015.
PRESENTING, HOURLY, AND SUPPORTING SPONSORS ALSO RECEIVE:
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Logo appearance on 100 commercial spots airing on Fox 13 during prime times the week before the telethon (size of
logo dependent on sponsor level).
Logo inclusion on full page back cover ad in Pets in the City Magazine.
Contribution check presentation & company representative interview.
Logo on "Thank you for your support" graphic twice per hour.
Your choice of a 1 year dog kennel or cat condo sponsorship plaque with your logo.
ALL SPONSOR LEVELS INCLUDE:
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Logo with click-through to your website on event webpage.
Company Logo on "Support our Business Partners" webpage.
Thank you in our mail/email newsletter to nearly 40,000 members.
Use of HSU logo for one year in your marketing materials.
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For one hour of the program, your logo will be prominently on the designated back drop during all in-studio
interviews, the running total board, and during Presentation of the Paws segments.
You will receive two 30 second time slots (or four 15 second time slots) during the telethon to showcase your
organization with a commercial of your choice.
Organization’s name will be tagged on all Telethon-related social media outreach (Facebook posts and ads).
Logo to appear on all City Weekly advertising for the telethon.
Inclusion in “Support our Partners” email campaign recognizing your contribution and encouraging
HSU constituents to support your business.
The opportunity for two of your organization’s employees or guests, wearing your logo on shirts or hats, to staff the
front row of the Telethon phone bank. This will include one brief interview/spotlight by the hosts.
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SUPPORTING
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$3,000
Your organization will be recognized on-air as the sponsor of a video or interview segment of your choice. The
segments identify many of the programs that make the HSU’s life-saving work possible. *Available segments
may include: HSU Clinic, Foster Care, Transfer/Rescue, Dog & Cat area and adoptions, Volunteering, Bunny &
Rodent adoptions, Donation and Giving options, or 55 Years of Lives Saved.
Your logo will appear on screen throughout the segment.
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M ATCHING S
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$7,500
You will receive one 30 second time slots (or two 15 second time slots) during the telethon to showcase your
organization with a commercial of your choice.
Inclusion in “Support our Partners” email campaign recognizing your contribution and encouraging
HSU constituents to support your business.
The opportunity for two of your organization’s employees or guests, wearing your logo on shirts or hats, to staff the
front row of the Telethon phone bank. This will include one brief interview/spotlight by the hosts.
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SEGMENT S
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$10,000
$1,000-$1,500
As the sponsor of a matching grant, your organization will challenge viewers to match your contribution during a
designated amount of time.
Your logo will appear next to the countdown during the matching grant window.
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$1000 level – 2 minute window
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$1500 level – 3 minute window
EIGHTH ANNUAL
HOPE FOR THE HOLIDAYS
TELETHON
Sunday | November 29, 2015
2015 SPONSOR FORM
Individual/Company Name__________________________________________________________________________________________
Contact Name_____________________________________________________________Title_____________________________________
Mailing Address_____________________________________________________________________________________________________
Phone_________________________________________Email________________________________________________________________
Company Representative Signature_________________________________________________________________________________
If contributing as a segment sponsor, please include your first and second choice on which segment you would like to sponsor:
_____________________________________________________________________________________________________________________
Proceeds will be used to:
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Create an environment of respect, responsibility, and compassion for all animals across our state.
Provide veterinary care and sterilization surgeries at our clinic for all homeless companion animals in our care (over
10,000 spays/neuters performed per year) as well as low cost sterilization and vaccination services for the public.
Facilitate foster care opportunities for special needs, sick, or baby animals to ensure adoptability.
Manage transfer and rescue network of over 140 partner facilities and groups to place more animals.
Offer off-site adoption events and rapidly growing social media presence to expand the visibility of adoptable pets and
engage the public in our efforts to control the pet population and increase adoptions.
Foster volunteer program with 1,400 active volunteers to keep all pets healthy and happy at our facility.
Further our multi-pronged approach by constantly improving our shelter amenities and capacity to increase adoptions
and placements of dogs and cats.
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SPONSOR LEVEL
PRICE
Presenting Sponsor
$25,000
Hourly Sponsor
$10,000
Supporting Sponsor
$7,500
Segment Sponsor
$3,000
Matching Sponsor
$1,000-$1,500