Getting Started Guide

Getting Started
Guide
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MTNL Ads
Getting Started Guide
Contents
Introduction
3
Registration
4
Creating a new campaign
6
Campaign approval
14
Add funds
16
Add funds – Recharge account balance
16
Enable campaign
21
Notes
22
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MTNL Ads
Getting Started Guide
Introduction
MTNL Ads is a portal that allows organizations to create/run and monitor Email
Advertisement campaigns for their products/services. The advertisements are displayed as a
Signature in Emails sent/received by MTNL Mumbai broadband email users.
As advertisements are appended to Emails as a signature, the
advertisements need to be in a specific format. An advertisement can consist of one line (of at
most 80 characters) and an URL.
A sample advertisement is given below
______________________________________
STOP SPAM, STOP Virus, SAVE Bandwidth
www.safentrix.com
______________________________________
MTNL Ads portal allows organization to create and monitor advertisement campaigns.
Statistics and Graphs relating to the advertisement performance are made available to
Advertisers to gauge advertisement campaign performance.
This guide helps you get started on MTNL Ads. Explaining concepts along
the way, you can follow the instructions in this guide to get your first Advertisement campaign up
and running.
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MTNL Ads
Getting Started Guide
Registration
The first step in working with MTNL Ads is registering for a Free account. Follow the
instructions below to obtain an account:
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1.
Visit http://www.mtnlads.in/register.php. That will bring up the following page.
2.
Enter all the details asked for.
3.
Select an user name and enter it in the “User name” field.
4.
Select a password and enter it in “Password” as well as “Confirm Password”
fields.
5.
Enter the response for CAPTCHA (you may get a different CAPTCHA than what
is being shown above).
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6.
Registration to MTNL Ads requires that user agrees to the provided Terms of
Service. To do the same, click on “Terms of Service” link, review the same and
check the box next to “I agree to Terms of Service” field.
7.
Click on “Register”.
8.
MTNL Ads will register your account and display the following dialog:
9.
An email will be sent to the specified Primary Email account with an activation
link as follows:
10.
Click on the confirmation link (indicated by a Red Oval). Please note that this
has to be done within 2 days of registration.
11.
MTNL Ads will successfully register your account.
12.
Now, you will be able to login to MTNL Ads Control panel and create/activate
your Advertisement campaign.
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MTNL Ads
Getting Started Guide
Creating a new campaign
After registering for a MTNL Ads, user can login to the Control panel and create/run
advertisement campaigns by following these steps:
1.
Login to MTNL Ads Control panel from
http://www.mtnlads.in/login.php
2.
When you login the first time, there will be no campaigns associated with your
account and you will see the following screen:
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3.
Click on the “Add New Campaign” (Highlighted by a Red Oval)
4.
That will display the following page:
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5.
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Enter the Campaign name (highlighted by Red Oval above). This should be a
descriptive text that can be used to identify the campaign (e.g., “MTNLAds
September 2016 Promotion”).
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6.
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Enter the Advertisement text (Highlighted by Red Oval above). This is the text that
gets displayed to the end user (e.g., “Get Protected by the Best Free Email
Security Service”). It can be a maximum of 80 characters and should conform to
the MTNL Ads Advertisement content policy.
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7.
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Enter the overall Budget (in INR) for this campaign in the “Maximum Budget” field
(Highlighted by Red Oval above) . You can change the overall budget anytime
during lifetime of an advertisement campaign. Once the campaign reaches this
budget, MTNL Ads automatically disables it.
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8.
You can control the daily spend on the campaign by specifying a Maximum daily
budget. If your campaign exhausts its daily budget, it is suspended for rest of the
day. By specifying an overall budget and a daily budget, you can control the
number of days the campaign will run for. Specify the daily budget in INR in the
“Max. Budget / Day” field (highlighted by a Red Oval).
9.
You can specify the bid per email for your campaign in “Max. Bid / email” field
(highlighted by Red Oval). The amount should be specified in INR and the
minimum value can be INR 1.00. If you are not sure about the value to specify,
you can start with minimum bid (INR 1.00) and tweak it upwards as required.
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MTNL Ads
Getting Started Guide
10.
MTNL Ads provides the lowest winning bid for the last 7 days to help you price
advertisement bids. This data can be obtained by clicking on the “Bid History”
link. That will display the following graph (data might vary)
11.
We would recommend that you make your bid (per email) equal to or slightly
above the average seen above. That will make sure your advertisement gets
displayed. Every time your advertisement is displayed, a charge equal to bid
amount will be made to the campaign.
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Getting Started Guide
12.
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MTNL Ads advertisements consist of a line of text and an URL in which the Email
recipient may click. When recipient clicks on the link, they will be lead to the site
specified in the Advertisement. In On line advertising terminology, this is also
referred to as “Landing page”. Specify the landing page in the “URL – Site” field
(highlighted by a Red Oval above).
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13.
The final detail to be entered is a Brief Description of the Advertisement
campaign. This is never displayed to end users, but may be looked at by the
Editorial team for clarification. If you do want to include some clarification for the
Editorial team, this is the best place. Enter the description in the “Brief
Description” field (Highlighted by a Red Oval).
14.
Click on “Add Campaign” to add the campaign.
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MTNL Ads
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Campaign approval
By default, in the Login home page, all campaigns created during the last one year are
displayed.
All new campaigns are moved into the “Waiting for Approval” stage. When you add a
new campaign, you will see the same in Control panel as follows:
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MTNL Ads
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They are manually inspected by the Editorial team and once Approved, you will see
the Advertisement as follows:
If the campaign is not approved, you will get an Email giving reasons for the same.
Then you can edit the campaign and re-submit it for Approval.
It could take up to 24 hours to approve a campaign.
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MTNL Ads
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Add funds
Once your advertisement has been approved, you will need to Add Funds to your
Account so that the campaign can be activated. This process is called “Recharging” the
account,
MTNL Ads has a minimum recharge of INR 5000. You will need to recharge your
Account balance by at least the Overall budget for the advertisement you want to activate.
For example, if you want to activate an advertisement with Budget INR 7500, your
account needs to have at least INR 7500 and therefore, you must recharge by at least
INR 7500.
You may follow the appropriate instructions to add funds.
Add funds: Recharge account balance
Advertisers can add to funds by following these instructions:
1.
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Login to MTNL Ads Control panel. That will bring up the following screen.
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2.
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Click on “Account Information” link (Highlighted by Red Oval above). That will
bring up the following page.
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3.
Click on “Recharge” button (indicated by Red Oval above). That will bring up the
following screen
4.
Enter the amount to be recharged (in INR) in the “Recharge Amount” field
(Highlighted by Red Oval).
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MTNL Ads
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5.
Click on “Update” button (highlighted by Blue Oval). That will display the overall
Charges in INR (including taxes and fees) as below.
6.
The full recharge amount will be given in “Total Charges” field (highlighted by
Green Oval),
7.
You can pay by Credit Card by clicking on the “Pay Online” link (highlighted by
Red Oval).
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MTNL Ads
Getting Started Guide
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8.
Kindly note that Account Recharge is not refundable and can only be used for
running advertisements. An alert indicating the same will be displayed as follows:
9.
Click on “OK” to accept the terms.
10.
This will take you to the Credit Card payment Gateway. You should follow the
instructions in the Payment Gateway site to complete the transaction.
11.
You can check your Account balance after the transaction by going to “Account
Information” page.
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MTNL Ads
Getting Started Guide
Enable Campaign
Once funds have been added to Account balance, the campaign can be enabled by
following these instructions:
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1.
Login to MTNL Ads Control panel. That will display the following screen
2.
If your campaign is not visible, select “All Campaigns” from “Status” combo box
(highlighted by Blue Oval) and click on “Search” button (Highlighted by Green
Oval).
3.
Your advertisement campaign will be shown in inactive state.
4.
Click on “Enable” link (Highlighted by Red Oval) next to your Advertisement
campaign to enable it.
5.
MTNL Ads will now enable your Advertisement campaign. Your advertisement
will be considered for display with immediate effect. From this point onwards,
your Advertisement will be shown in Active state as follows:
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MTNL Ads
Getting Started Guide
5.
MTNL Ads will now enable your Advertisement campaign. Your advertisement
will be considered for display with immediate effect. From this point onwards,
your Advertisement will be shown in Active state as follows:
6.
The advertisement is Active (See the tick mark highlighted by Red Oval).
7.
To see how the Advertisement is performing, click on the Campaign Name
(Highlighted by Blue Oval). The page will display various performance
parameters including CPC, CPM, Impressions, Overall cost etc.
Notes
Once your campaign is Active, MTNL Ads starts generating detailed statistics on the
performance of the campaign. This can be seen by clicking on the Advertisement campaign
name in Control panel home page.
For details on how to generate and interpret Statistics and Graphical Reporting,
please refer to “MTNL Ads Guide to Monitoring and Optimizing Advertisement
Performance”.
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