cellwa m 24little 11

Speaker 20: Harold A. Little, II of Vidiator Technology (US) Inc.
Content and Other Services
for Wireless Broadband
Putting the “Gee” in 3G
Copyright © 2007 Harold A. Little, II
 Vidiator 2007
Harold A. (“Harry”) Little, II
General Counsel, Vidiator Technologies (US) Inc.
10900 NE 8th Street, Ste 1486, Bellevue, WA 98004
[email protected] +1 (425) 278-1318
www.vidiator.com
The views expressed are those of the author and
do not reflect views or positions of Vidiator or of
Vidiator’s affiliates.
 Vidiator 2007
Law Seminars International | Wireless Telecommunications | 11/9/07 in Seattle, WA
Page 1
Speaker 20: Harold A. Little, II of Vidiator Technology (US) Inc.
Topics
• Multi-media Messaging Services (MMS)
• Mobile TV and Mobile Music
• Crossing the Chasm – Mobile content
delivery
• Monitoring and Filtering
• Direct Liability
 Vidiator 2007
• Text messaging
– 158B SMS messages in US 2006, +95%1
– 4.3B SMS in Can. 2006, 3X 20052
– 39% of revenue for all data services3
• Multimedia Messaging Systems (MMS)
– Tripled MMS revenues and users in 20063
• 3G interactive multimedia
– Video capable phones from 700M in 2005
to 2.2B in 20104
 Vidiator 2007
Law Seminars International | Wireless Telecommunications | 11/9/07 in Seattle, WA
Page 2
Speaker 20: Harold A. Little, II of Vidiator Technology (US) Inc.
Animation: The Next Big
Leap in Mobile Messaging
Text messaging
Alerts
Help
 Vidiator 2007
Upload your own image, or use
avatar models from XendTM Library.
 Vidiator 2007
Law Seminars International | Wireless Telecommunications | 11/9/07 in Seattle, WA
Page 3
Speaker 20: Harold A. Little, II of Vidiator Technology (US) Inc.
User selects the morph targets.
 Vidiator 2007
XendTM Photo automatically
adjusts the facial points.
 Vidiator 2007
Law Seminars International | Wireless Telecommunications | 11/9/07 in Seattle, WA
Page 4
Speaker 20: Harold A. Little, II of Vidiator Technology (US) Inc.
After the morph points have been
mapped, user can create message.
1.
2.
3.
Type the message.
Record audio message
Upload a pre-recorded
message
Text-to-Speech (TTS)
– different voices,
such as Australian male.
Use emoticons and text
messaging terminology
- ttyl 
“What? No model release?
Infringing my right of
publicity? Can't a guy get
any privacy around here?
ttyl, Harry”
 Vidiator 2007
Enter mobile phone number or
email address, sign and send.
 Vidiator 2007
Law Seminars International | Wireless Telecommunications | 11/9/07 in Seattle, WA
Page 5
Speaker 20: Harold A. Little, II of Vidiator Technology (US) Inc.
Page 6
• Xend Avatar Models – Examples
 Vidiator 2007
Content Delivery
Service Flow
Handset
Xenon Streamer
Download Server
File server
Xenon Off-line Encoder
Xeon Live Encoder
Live Service
VOD Service
TV
Set-top Webcam
Files.
Files….
Products:
Xenon™ Steamer / Xenon™ Live Encoder / Xenon™ Off-line Encoder
 Vidiator 2007
Law Seminars International | Wireless Telecommunications | 11/9/07 in Seattle, WA
Speaker 20: Harold A. Little, II of Vidiator Technology (US) Inc.
Page 7
Vidiator XenonTM TV
 Interface to device player for interactivity.
 Easily create live channels and Playlists.




Seamless advertisement insertion.
High quality encoding.
Dynamic Bitrate Adaptation.
Fast Channel Switching.
 Vidiator 2007
Fast Channel Switching
Left or Right button Mobile TV Platform
TV1.
to switch channels
Streaming
Live Encoding
TV2.
TV3.
RD1.
RD2.
Direct channel switching without going back
to WAP portal. Acts like a TV remote.
 Vidiator 2007
Law Seminars International | Wireless Telecommunications | 11/9/07 in Seattle, WA
Speaker 20: Harold A. Little, II of Vidiator Technology (US) Inc.
Use Case: Mobile TV
• PCCW Mobile5 offers TV,
sports, news, finance, movie,
and erotic channels.
• Football Unlimited Package
(premier European soccer) very
popular. Real-time match video
UEFA Champions League & FA
Cup.
• Monthly subscription.
 Vidiator 2007
Vidiator XenonTM Music
• Xenon Mobile Music Application
– Turns mobile handset into a music player
– Easy to plug in to an existing internet music streaming
service
– Server-side Personal Playlist streaming is superior to
downloads (AAC and HE- AAC codecs/formats)
• Key Features
–
–
–
–
–
–
Server-Side Personal Playlist
Track selection
Preview
Resume Play
Dynamic Bandwidth Adjustment
Fast track switching
 Vidiator 2007
Law Seminars International | Wireless Telecommunications | 11/9/07 in Seattle, WA
Page 8
Speaker 20: Harold A. Little, II of Vidiator Technology (US) Inc.
Use Cases:
Music Service :
PCCW Mobile® MOOV
– 100,000 songs (Hong Kong).
 1000 MP3 songs ~ 4GB.
 Monthly subscription fee.
 Vidiator 2007
Playlist Use Case: H3G Sweden
3 Sweden6 – 350,000 music clip library. Users create
playlists or use pre-programmed playlists without buffering.
Won 2006 GSM Association Award for Best-Made-for
Mobile Music Service.7
 Vidiator 2007
Law Seminars International | Wireless Telecommunications | 11/9/07 in Seattle, WA
Page 9
Speaker 20: Harold A. Little, II of Vidiator Technology (US) Inc.
Crossing the Chasm
• Wireless Operators - Build, Manage and Maintain
highly technical private radio networks.
• Content Producers (CPs) - Content Production,
Packaging, Presentation and Promotion.
• Operators control access to networks – financial,
technical, legal/regulatory and business reasons
(customer experience, protect corporate image and
brand).
• CPs want to control commercial exploitation of
content.
• Different business cultures –
Atlanta, Kansas City, D.C. vs. LA/Hollywood, NYC.
 Vidiator 2007
Crossing
the Chasm
• Leaping in to bridge this gap are Content
Distribution Networks (“CDNs”) and Value
Added Service Providers (“VASPs”) providing
hosted application services.
• Gateway Providers – connectivity to networks.
• Internet CDNs currently measure volume in
Petabytes (1015 or 1000 terabytes).
• Wireless CDNs is a nascent market with
evolving business models.
 Vidiator 2007
Law Seminars International | Wireless Telecommunications | 11/9/07 in Seattle, WA
Page 10
Speaker 20: Harold A. Little, II of Vidiator Technology (US) Inc.
Filtering and Monitoring
• Voice conversations and text messaging
not filtered or monitored.
– Exception – national security agencies.
– Private and Personal vs. Public
• Filtering and monitoring – rejection or
removal of infringing or offensive content.
 Vidiator 2007
Legal Developments
• France – recent law criminalizes filming and
display “acts of violence” witnessed on
streets.
– “Professional journalists” are exempt.
• EU – proposed anti-terrorist proposals to
make bomb-making instructions on the
Internet illegal.
– ISPs may be criminally culpable if they fail to block
Websites containing bomb-making instructions.
– Internet Services Providers’ Association (Ispa)
opposes criminal regulations of ISPs.
 Vidiator 2007
Law Seminars International | Wireless Telecommunications | 11/9/07 in Seattle, WA
Page 11
Speaker 20: Harold A. Little, II of Vidiator Technology (US) Inc.
• DIGG.com – HD-DVD
encryption key (“09-f9-11…”).
– AACS sent DMCA
§512 takedown notice.
– “21st Century Revolt”
– Photos, songs, videos
circumvent filtering.
 Vidiator 2007
Direct Liability
• Netcom and Sega II – ISP must
initiate the process.
• Twentieth Century Fox v. Cablevision
– Network DVR vs. Device DVR
• Server-based storage important to
mobile.
 Vidiator 2007
Law Seminars International | Wireless Telecommunications | 11/9/07 in Seattle, WA
Page 12
Speaker 20: Harold A. Little, II of Vidiator Technology (US) Inc.
Thank You!
 Vidiator 2007
Law Seminars International | Wireless Telecommunications | 11/9/07 in Seattle, WA
Page 13