Advertise in the Official AAPEX Product Plus

1Event
3
EXCEPTIONAL
OPPORTUNITIES
November 1-3, 2016
Sands Expo Center
Las Vegas, NV
2016
NOVEMBER OPPORTUNIT
Y
YOU WILL
11.1-3.2016
The Official Event Daily
AD SPECS FOR aapex express
aapex
express
Publication Dimensions:
Trim Size:
6" wide x 10-7/8" deep
(Same size as this brochure)
Live Area:
Full-page bleed:
1/2" inside trim
add 1/8" all sides
Keep all live matter 3/8" away from all trim sizes
1
aapexexpress is the official daily news source covering
the annual Automotive Aftermarket Products Expo
(AAPEX) in Las Vegas. It provides attendees with
important daily schedules, education seminars, new
products, celebrity schedules, news and information
about the industry’s premier event.
aapex express DISTRIBUTION
24,000 copies of AAPEX Express will be distributed during
the three days (Tuesday, Wednesday and Thursday) of the
AAPEX show. AAPEX Express also will be distributed as an
e-zine after the show.
1/2 Horizontal
5" x 5"
1/2 Vertical
2-1/4" wide x 10"
1 Page
5" wide x 10" non-bleed
2-Page Spread
11.5" wide x 10" non-bleed
Advertiser Bonus
1 - Boldface listing in the
AAPEX Buyer’s Guide
• Alpha Section
• Exhibitor Listing
1 - Logo with your
Buyer’s Guide
Exhibitor Listing
Advertiser Bonus
Logo Specs:
Provide a 300 dpi jpeg, tiff
or eps file of your company
logo at 3" wide. Final logo
size to be determined by
publisher.
aapex express AD RATES
Babcox Advertiser
Non-Babcox Adv.
1/2 Page
$4,475
$5,210
Full Page
$7,630
$8,950
Spread
$12,595
$14,765
Space reservations due: Sept. 16, 2016
Materials due: Sept. 23, 2016
NOVEMBER OPPORTUNIT Y
AD SPECS FOR Buyer’s Guide
Exhibitor Insight Specs
Publication Dimensions:
Trim Size:
Live Area:
Full-page bleed:
2
The aapex
Buyer’s
Guide
is the official event directory for all AAPEX attendees. This perfect-bound, four-color
book contains the most complete listings of all AAPEX exhibitors, along with valuable
information about show services, registration, hours and events. It also includes a listing
of SEMA Exhibitors, Manufacturer’s Reps and Export Agents. 20,000 copies will be
distributed to attendees in Las Vegas.
Buyer’s Guide Exhibitor Listings
All AAPEX Exhibitors (at press time) will be listed in the Buyer’s Guide in the
following, standard manner:
• Alphabetical listing of all Exhibitors.
• Company name, city/state, telephone, website, general e-mail address and
contact name.
• List of company products and/or brands.
• 100-character description of the company or product.
• Option to purchase logo and boldface listing
(see rates to the right).
Buyer’s Guide Advertiser Bonus
1 Boldface listing in the AAPEX Buyer’s Guide.
1 Logo to appear with your Buyer’s Guide listing.
1 Matching space Exhibitor Insight (see box to the right).
• 1/2-page article: 105 words,
1 photo, 1 logo
5" x 8-3/8" deep
1/2" inside trim
add 1/8" all sides
• 1-page article: 250 words,
1 photo, 1 logo
We reserve the right to edit for
style, clarity and space.
1/2 Page (horizontal only):
4-3/8" x 3-3/4"
Non-bleed
Full Page:
4-3/8" x 7-7/8"
Non-bleed
5" x 8-3/8"
Trim size
2 Page Spread
10" x 8-3/8"
Trim size
Tab Page
5" x 8-3/8"
Trim size
Advertiser receives ads on both sides
of the tab page.
New Product
Showcase
Section
Logo and Photo Specs:
Provide a 300 dpi jpeg, tiff or eps file of your
company logo at 3" wide. Final logo size to be
determined by publisher.
Provide a 300 dpi jpeg or tiff file of your product
at least 5 inches wide. Final photo size to be
determinded by publisher.
1/4 Page
$1,975
1/3 Page
$2,850
Each will receive:
1 Product Photo,
Company Name,
Booth Number,
Website Address and
Phone Number
1/3 - 50-Word Description and
Company Logo
1/4 - 35-Word Description
Buyer’s Guide AD RATES
Babcox Advertiser
Non-Babcox Adv.
1/2 Page
$4,475
$5,210
Full Page
$7,630
$8,950
Tab Page
$10,950
$12,675
Spread
$12,595
$14,765
Logo and Boldface Listing $800 (net)
Boldface Listing
$500 (net)
Space reservations due: Sept. 16, 2016
Materials due: Sept. 23, 2016
PRODUCT OPPORTUNIT Y
AD SPECS FOR product plus
Publication Dimensions:
Trim Size: 7.7/8" wide x 10-3/4" deep
Live Area: 1/2" inside trim
Full-page bleed: add 1/8" all sides
3
Attendee surveys all indicate that new products are the highlight
of the AAPEX show every year. The all-new AAPEX Product
Plus publication provides attendees a road map to the latest
products AAPEX has to offer.
Look to AAPEX Product Plus for:
• Details on the products displayed in the New Product Showcase;
• Spotlights of new packaging on display in this year’s New
Packaging Showcase;
• New product demonstrations during the show;
• And much more!
Keep all live matter 3/8" away
from all trim sizes
Full Page:
½ page horizontal
½ page vertical
¼ page horizontal
¼ page vertical
7-7/8 x 10-3/4
7x5
3-3/8 x 10
7 x 2-1/2
3-3/8 x 5
Exposure to new products is the #1 reason Buyers attend AAPEX!
product plus DISTRIBUTION
More than 20,000 copies of the 2016 AAPEX Product Plus will be available to attendees
at each registration location and inside the bins with the AAPEX Buyer’s Guide located
in high-traffic areas along entrance hallways.
Copies also will be handed out by AAPEX
personnel at major entrances to the show.
After the show, a digital version will be sent
to more than 100,000 registered buyers,
jobbers, WDs, retailers, independent repair
shops, collision shops and tire dealers.
Additional editorial in the post-show issue
will include the 2016 winners of the New
Product and New Packaging Showcases, more
coverage of news and events from this year’s
show as well as a photo section covering
receptions and other highlights of the week.
product plus AD RATES
Full Page
$4,925
1/2 Page
$2,970
1/4 Page
$1,735
Front Cover Product (4 available spots)
$2,550
Back Cover
$5,910
Space reservations due: Sept. 16, 2016
Materials due: Sept. 23, 2016
Format:
PDF (Press optimized)
Trapping:
We process all ads through a
workflow system that traps the ads
(to SWOP specifications) for print –
overriding application trap settings.
Overprinting/trap settings within
vector EPS files are maintained.
Note: We recommend color type over
any black or color background should
be 8 pt. or larger.
Electronic File Transfer:
E-mail files accepted up to 10MB
Using a web browser, go to
http://files.babcox.com/
First time only, click the RequestAcct
button.
Complete the form (both User ID and
Company fields should be the
Advertiser Name) and click the Save
button.
You will receive an acceptance e-mail
and can then log in and upload files.
Uploading files:
1. Create directory if you wish,
otherwise files will just be
placed in UserID folder.
2. Open directory you wish to place
files in.
3. Type in comments – regarding
ads, publication, etc.
4. Click Browse button and
navigate to select the files you
want to upload.
5. After the files are selected, click
the Upload button to send.
We will receive an automated e-mail
that files have been uploaded and it
will display the file name and any
comments.
ADVERTISING SERVICES:
Tina Purnell
[email protected]
330-670-1234, ext. 243
Kelly McAleese
[email protected]
330-670-1234, ext. 284
OFFICES:
CORPORATE
3550 Embassy Parkway
Akron, Ohio 44333-8318
330-670-1234
Fax 330-670-0874
www.babcox.com
California:
805-845-1400
Fax 805-324-6015
PUBLISHER:
Dean Martin
[email protected]
330-670-1234, ext. 225
SALES REPRESENTATIVES:
Bobbie Adams
330-670-1234, ext. 238
[email protected]
Roberto Almenar
330-670-1234, ext. 233
[email protected]
Doug Basford
330-670-1234, ext. 255
[email protected]
David Benson
330-670-1234, ext. 210
[email protected]
Sean Donohue
330-670-1234, ext. 206
[email protected]
Jennifer Hazen
330-670-1234, ext. 224
[email protected]
Don Hemming
330-670-1234, ext. 286
[email protected]
Karen Kaim
330-670-1234, ext. 295
[email protected]
Doug Kaufman
330-670-1234, ext. 262
[email protected]
Jamie Lewis
330-670-1234, ext. 266
[email protected]
Andie Martin
330-670-1234, ext. 207
[email protected]
Jim Merle
330-670-1234, ext. 280
[email protected]
Scott Schumacker
Glenn Warner
John Zick
330-670-1234, Ext. 222
[email protected]
330-670-1234, 212
[email protected]
805-845-1400
[email protected]