Pre-Listing Packet

Coldwell Banker
Faith Properties
Presented By: J.C. Pantola
Cell Phone: 315-725-6580
Email: [email protected]
Coldwell Banker Faith Properties, Inc.
The agent you choose to list
and sell your home is the most
important decision you will make–
that’s why it is important that you
select me to be your Realtor.
J.C. Pantola
More Than a Sign in the Yard
In previous years, most homes with a sign in the yard and a photo in the MLS sold.
That’s all it took.
Those days are over.
To sell a home today, especially in the shortest amount of time for the best price,
you will need to have an active marketing plan and a Realtor who is as motivated
as you are to get your home sold.
Active Marketing
Coldwell Banker Faith Properties provides the proven-most-successful real estate
marketing over any brokerage in our area.
Did you know that over 90% of today’s homebuyers do their home searches on
the Internet? Our placement on Internet search engines is second to none. We
will include your property listing on a multitude of top real estate websites,
appearing in most area searches on the front page of Google. We also provide a
rotating, updated entry for your home on the daily real estate ads on craigslist.
Our website, www.centralnewyork.com, is visited by hundreds of unique
visitors each month. We are constantly improving our connection to online
Buyers looking for homes in our area.
Print? We also advertise in the excellent real estate magazine– CNY Life and
Homes, where listings appear with color photos and QR codes that take mobile
phone users to a flyer of your home. CNY Life and Homes also has a much visited
website where your home listing is featured as well.
We are also able to provide a video tour of your home that runs on You Tube
(CB Faith has its own channel) and several other websites.
CB Faith will actively market your home to the hundreds of other agents in our
market area. They have prospective homebuyers too and we encourage them to
show and sell your home. We believe it very important that your home
is marketed to 100% of its potential buyers. Our full time listing coordinator takes
care of all the listing details and our showing coordinator sets up and gathers feedback on the showings of your home.
I Keep You Informed
According to many sources, the number one complaint sellers have is that their agent, after
taking the listing, does not communicate with them.
This will not happen when you list with me.
Every time your home is advertised, shown, when we get feedback
from a showing or anything else significant happens with the sale of your home, it gets entered
online at our company website-www.centralnewyork.com- in a private file only you can access.
After the sales contract is signed, you get the same confidential service telling you exactly
what is happening right up to closing. This is unique to our company and saves you the task
of trying to track another agent/company down to get answers. We have a full time closing
coordinator whose job it it to guide each transaction smoothly to its closing.
The Right Agent to Get the Job Done
Survey show that Sellers want an agent they can trust. They want someone who has the
experience to guide them through the process and the integrity to always work in their best
interest.
Are these things important to you?
Do you need a Realtor who will work even harder to get your home sold than they did
to get the listing?
I have had the privilege of being this kind of agent for a multitude of families,
Helping them to safely get where they need to go, both in selling and buying, in our
area and referred to other areas all across the country.
When you choose me to list and sell your home, I promise to work
my hardest to provide the same experience and positive results for you.
20AdvantagesToListingWith
ColdwellBankerFaithProperties
1.
Proven track record as the long time top-selling brokerage for the
Mohawk Valley and top CB office –by size- in the northern US.
2. 24/7 exposure with the best, proven Internet marketing.
3. #1 In area advertising (print, TV , radio, etc.)
4. Full time Listing, Transaction and Showing Coordinators.
5. Pre-qualification of all prospective homebuyers.
6. Home staging review to boost salability.
7. Video-tour marketing available for your listing
8. Best listing photos– great cameras and training of agents.
9. Seller’s service guarantee– we do what we promise.
10. Targeted postcard mailings to your neighborhood.
11. Virtual tours online for every listing.
12. Active marketing to ALL buyers via all other area brokers.
13. Listing and transaction updates online 24/7.
14. Exclusive Mohawk Valley monthly market report.
15. Well earned reputation for honesty and hard work.
16. Expert advice in negotiating purchase offers.
17. Affiliated with several buyer relocation networks.
18. Heavily-visited company website with best home search.
19. Our agents annually sell, on average, twice the homes of the
average agent with other area brokerages.
20. 100% adherence to Realtors Code of Ethics– zero violations ever.
2015 Top Ten Mohawk Valley Brokerages
by Sides Sold
Coldwell Banker Faith Properties
943
Coldwell Banker Prime
378
Hunt Real Estate ERA
320
Assist2Sell: Buyers and Sellers
218
River Hills Properties
191
Realty USA CNY
177
Keller Williams Mohawk
165
Coldwell Banker Sexton
163
Van Billings Real Estate
159
Clemons Beckley Real Estate
127
Only the top ten area brokerages in number of sides sold are included here.
Raw data for these stats is from the Mohawk Valley Association of Realtors. This data was entered into an Apple Filemaker
database program for the purpose of creating these stats. Only data from the MVAR MLS system is included. The program has
been carefully checked and calibrated and this information, while not guaranteed, is accurate to the best of our knowledge. The
words “units” and “sales” are used to describe transaction sides. Each sale has a list side and a sell side.
CB Faith Properties places all listings
on the local Realtor’s MLS site, and then,
through Listhub, they go to all effective
real estate marketing sites on the Web.
&ŽƌŵĞƌůLJƚŚĞ' ƌĞĂƚĞƌh ƟĐĂZŽŵĞŽĂƌĚŽĨ
ZĞĂůƚŽƌƐ͕ ƚŚŝƐŵƵůƟƉůĞůŝƐƟŶŐƐĞƌǀ ŝĐĞĐŽǀ ĞƌƐ
h ƟĐĂ͕ ZŽŵĞĂŶĚƚŚĞŽƵƚůLJŝŶŐĂƌĞĂƐŽĨƐĞǀ ĞƌͲ
ĂůĐŽƵŶƟĞƐ͘ ƚĂŶLJŐŝǀ ĞŶƟŵĞ͕ ƚŚŝƐD >^ŚĂƐ
ϵϬϬƚŽϭϱϬϬƉůƵƐĂĐƟǀ ĞƌĞĂůĞƐƚĂƚĞůŝƐƟŶŐƐ͘ /ƚ
ŝƐd, ƐŽƵƌĐĞĨŽƌůŝƐƟŶŐĚĂƚĂƵƐĞĚƚŽƐŚŽǁ and sell by the 300+ plus local Realtors.
The object is to reach all agents and
all homebuyers with information on your
home swiftly and simultaneously.
We provide the Best
Internet Marketing
Coldwell Banker Faith Properties advertises your property on all
of the most visited and most effective real estate websites.
Realtor.com
ColdwellBanker.com
CB Faith YouTube channel (videos)
Coldwell Banker On Location (videos)
Uticaromerealtor.com
Centralnewyork.com
Trulia.com
Yahoo Real Estate
Zillow.com
Life and Homes
Land and Farm
Openhouse.com
Homes.com
Homefinder.com
Google Base
Frontdoor.com
AOL Real Estate
Cyberhomes.com
Craigslist/Utica*
RealEstateShows.com
And many, many more...
CB FAITH is the
Video Marketing
Leader!
The Coldwell Banker Faith Properties
Channel On YouTube
On Location– The Coldwell Banker
YouTube Channel
Coldwell Banker Faith Properties
Website-www.centralnewyork.com
(link to CB Faith YouTube channel).
Mohawk Valley Association
of Realtors MLS– accessed by MVAR
Realtors researching homes to show.
Open House Ads
Coldwell Banker Faith Properties
gets a lot of open house traffic
from our consistent Open House
print ad campaign.
To the right is an example of our
Sunday Observer Dispatch Open
House Box Ad.
Opens held other days receive
effective support from daily
classified ads run in the
Real Estate section of the OD.
List with Coldwell Banker Faith Properties
and never have to hunt down an agent to find out
what is going on with your property listing and sale!
It’s all online at www.centralnewyork.com 24/7 in your own private file.
Marketing Activities
(Listing Updates) Includes:


Item by item info on each marketing step
taken to sell your property– from signs to
print ads to major real estate websites
(including Utica’s craigslist on a rotating
basis) to virtual tour, etc. and where and
when they appeared or continue to appear.
Info on showings and feedback from the
buyer prospects and other agents who
viewed your property.
Pending Communications
(Contract Updates) Includes:






Log of all communications.
Date, times and parties contacted.
Log of progress of transaction.
Contingency updates in order of occurrence– Attorney review, inspections, appraisal, commitment letter, etc.
Clear to close notifications.
Closing day/time/place notifications.
And Coldwell Baker Faith’s full-time Listing and Transaction Coordinators are available
Monday through Friday from 9:00am to 5:00pm to answer your questions in person.
Proof That CB Faith Properties Will Do a Better Job For You!
2015 Home Sales Averages-
CB Faith Properties compared to the Mohawk
Valley Association of Realtors averages.
Average Days on the Market
CB Faith Agents
78 Days
MVAR Average
113 Days
Average Sales Price
CB Faith Agents
$132,408
MVAR Average
$ 122,714
Average List Price/Sale Price
CB Faith Agents
92%
MVAR Average
91%
Average Sales Per Agent
CB Faith Agents
21
MVAR Average
12
Average $$ Volume Per Agent
CB Faith Agents
$2,774,678
MVAR Average
$1,575,643
THE COLDWELL BANKER FAITH PROPERTIES
SELLER SERVICES GUARANTEE
Seller(s)____________________________________________________________________________________________________
Seller(s) Address: ____________________________________________________________________________________________
Phone: Home: _________________________ Office: _____________________________ Mobile: ___________________________
E-Mail: ____________________________________________________________________________________________________
This Coldwell Banker Faith Properties Seller Services Guarantee is the commitment that Coldwell Banker Faith Properties and your
Coldwell Banker Sales Associate __________________________ will perform the services stated below as part of the exclusive
listing agreement.
Marketing
Competitive Market Analysis
We will provide you with a current Competitive Market
Analysis and assist you in determining the most effective list
price for your property.
Marketing Action Plan
Besides our proven, successful and often unique strategies,
we will present a customized Marketing Action Plan to
market your property.
Home Enhancement
We will develop a plan with you to enhance your property’s
ability to enhance buyer interest.
Coldwell Banker Faith Properties Action Team
We will present your property to all of the professionals on
our Coldwell Banker Faith Properties sales team.
Promotion to Other Brokers
We will promote your property to other Brokers and Sales
Associates in the area. For example, through cooperation via
the MLS and, where appropriate, special opens for brokers,
flyers faxed and emailed to other broker’s offices and agents.
Multiple Listing Service
We will feature your property in the Greater Utica Rome
Board of Realtors Multiple Listing Service. The information
will be submitted by the selected date for the property’s debut
on the market to achieve maximum impact.
Direct Marketing
We will distribute promotional materials on your property to
key market areas as appropriate to attract potential buyers.
Coldwell Banker Yard Sign
We will place a Coldwell Banker Faith Properties yard sign
on your property to help generate calls to our office from
prospective buyers. Special arrow signs may also be
employed to lead prospective buyers to your property.
Internet Marketing
We will make information about your property available on
our award winning Web site, coldwellbanker.com and
promote it online – 24/7- on 16 of the top real estate websites,
including
our
much
visited
company
websitecentralnewyork.com
Marketing Activity Report
We will provide you with marketing updates on a regular
basis to keep you informed of market conditions, buyer
activity and the actions we have taken to market your
property. This information will be accessible to you at
anytime via our website via a private file accessible only to
you.
Customer Service
Personal Touch and Timely Response
We will return your phone call or e-mail promptly.
Seller Disclosure
We will present your written disclosure regarding the
condition of your property to buyer prospects to assist them
in preparing an offer. You agree to keep us informed of any
changes in the property and keep the information current on
the disclosure form.
Purchase Offers
We will review all purchase offers as they are presented, and
we will use all of our experience to negotiate according to
your direction.
Closing the Sale
We will monitor and inform you of all progress with your
transaction. This information will also be available online in
a private file on our website.
Financing
Financing Alternatives
We will provide prospective buyer’s written pre-approval
prior to presenting a contract on your property and discuss
the likely impact of each offer’s type of financing on the
completed sale.
Estimated Net Proceeds
We will furnish you with an estimate of the proceeds you can
expect from the sale of your property.
Counseling Services
Representation
We will review with you how we will represent you for the
transaction. This will be discussed and clearly presented for
your consideration.
Other Services
Coldwell Banker Home Protection Plan
We will provide you with information regarding a warranty
on the operating systems of your house to increase the
marketability of your property and help reduce your liability
to the buyer. This information will be provided as an option
at your request.
Seller____________________________________________________ Date: __________
Seller____________________________________________________ Date: __________
CB Faith Sales Associate____________________________________ Date: __________
Please look this over and answer any of these questions you can before we get together.
“HOMEWORK”
Please have the following important
items ready when we meet.

An extra key for the lockbox.

Copy of your survey if you have it.

Information on your current mortgage(s), if any (so we can estimate
what you will net).

List any recent upgrades or improvements and the home’s features.

Please have all decision-makers who must approve the sale of the
property present.

Name of the attorney you would like to use for this transaction.
Other info and documents that expedite things

List of all installed (hardwired and or battery-powered) smoke and
carbon monoxide detectors.

Copy of most recent year’s tax bills if you have them.

Copy of the Abstract of Title to your property if you have it.

If septic system: location of tank and leach field and date last pumped.

If well water: Latest well flow and purity test and location of well.